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Good Intentions Are Not Enough

Wild Woman Fundraising

So if you really want to help Zimbabwe, or the DRC, or Brazil, or any number of poor countries, do business with them. Have you read this blog? It’s called Good Intentions Are Not Enough, and it is EXCELLENT.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

Concurrent sexual partnerships in Zimbabwe: Using DELTA to develop a marketing plan for a complex behavior.