Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it. MORE
For EDs and other staff who are closely involved in the day-to-day efforts and operations of a nonprofit, it is often easy to see the challenges your organization is facing and understand the solutions necessary to address them. MORE
The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready. Learn more about MarketSmart at [link]. The post The Day of Reckoning (Season 2, Episode 10) appeared first on MarketSmart, LLC |. Podcast MORE
I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value. MORE
Here’s how the ultra-rich make sure you can’t figure out how much money they really have: They figure out ways to evade taxes entirely. They use offshore accounts and tax havens (although the government is clamping down on this). They put assets in other people’s names (usually with trusts for family members). They might even create shell companies and layer them to make it hard to follow the trail. They never ever reveal how much they really make to anyone no matter what. MORE
Are you working on your annual report right now? I’ve written a few annual reports over the years- And I’ve edited a LOT more! I’ve taught the Annual Report Masterclass since 2015, and I’ve taught the Annual Report e-course since 2014. MORE
I wrote this post six years ago and it contains relevant information today. Whether you send emails to ask for financial support, volunteers, or to encourage action and engagement, apply the six lessons at the end of this post to ensure what you write is something people actually want to read. Jennie Winton At Mission […]. The post The Best Email Solicitation I Ever Read appeared first on Mission Minded. Blog Nonprofit Communications Nonprofit Fundraising MORE
It had been years since I visited an all-night diner. So, the other night, road weary and longing for a cheeseburger and fries, I pulled into a real live, old-fashioned, aluminum clad diner and made my way to a booth with its own jukebox. Heaven. BUT… something was amiss. Out of place. Unfamiliar. MORE
May the 4th be with you, friends! I have used the Force to gather the best articles, posts, tips, and more from around the galaxy of marketing and fundraising. It’s time for Mixed Links…. Do your colleagues respect your boundaries at work? Take this survey and let us know. MORE
Are you wondering what an annual report that can get you donations looks like? Check out the annual reports below! Leslie writes, . “I took your annual report masterclass last year, and this year we got a big donation as a direct result of our 2016 annual report! MORE
The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Podcast MORE
Sadly some fundraisers think they’re playing a game. But if only one participant is playing, what’s the other one doing? Being played! At its core, fundraising is not about games. It’s about service. So step outside of yourself and your organization. Feel what it’s like to be a donor. MORE
When you received their donation, right? Once you have their sweet sweet cheddar in your bank account, the person has made a donation. Thus they are a donor. They have been acquired. Q.E.D. On to the next blog post. But let’s consider this in reverse. You go to a new restaurant. MORE
What makes San Francisco Day School different from other K-8 schools in San Francisco? It’s the place where intellect and imagination are intertwined every day. So students light up with the call and capacity to take on the complexities of their day and of a diverse world. MORE
Let’s Shift That Culture and Make Some Real Progress! There is more to effective nonprofit communications than following best practices. To get the best results, there needs to be a fundamental shift in how you lead your communications staff and the team culture you foster. MORE
Approximately 1 in 5 American adults experiences some sort of mental illness in any given year. Since 1949, May has been observed as Mental Health Awareness month to bring attention the ongoing need for proper support and health care services for those affected. MORE
“As a medical professional”…. That was simple, no? They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. And, alas, they may not work for you. MORE
The Bombay Club. New Orleans, LA. Happy Friday, friends! Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. MORE
In correspondence with the fact that the Due Diligence rooms are widely spread in the whole world in our generation, it goes without saying that you know that the Electronic Repositories have a lot of pluses which can be crucial for the financial sphere and other crucial realms. MORE
On today’s Facebook Live show, I talked about the four responsibilities that executive directors and other nonprofit leaders have if they want their communications staff to be successful. MORE
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! MORE
It’s spring appeal time and all of a sudden my mailbox is filled with requests for donations. Some good and some that could use improvement. Whether you’re planning a spring appeal or one later in the year, here are a few lessons, courtesy of this week’s mail. MORE
One of today’s biggest areas of growth for nonprofit fundraising is Planned Giving. It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. MORE
Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it. MORE
For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity. MORE
Today at noon ET I am giving a free webinar with DipJar , all about my favorite topic – social media engagement through nonprofit storytelling! MORE
Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? I’ve got you covered. In this video, I cover the most important announcements and news that nonprofits need to know after the first day of the F8 conference. What’s new from Facebook, why is it important, and what are the implications for nonprofits? . Facebook Is Taking Things Personally. MORE
The M+R Benchmarks Study came out last week. As always, it’s jam packed with lots of insightful information that will help you better understand the online world and how it works for nonprofits. They had 154 nonprofits participating in the study who contributed data for the 2017 calendar year. MORE
Caroline Guy. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! MORE
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! MORE
Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. MORE
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! MORE
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS! MORE
Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page? MORE
Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores, and MarketSmart even has an engagement score. But I have yet to find a fundraiser who solely relies on a score for anything. Why score? I think most major and legacy gift fundraisers really want to know three things: Does the supporter have capacity to make a meaningful impact? MORE
Stop Wasting Time with Bad Content. Does your content capture imagination? Does it spark emotions? Does it make people want to stand up and yell, “ YES! I WILL SUPPORT THIS GREAT CAUSE! MORE
Those of you with a July 1 fiscal year start date are most likely working on your budget for next year. Some of you may have a calendar year budget, so you’ll be working on yours later in the year. MORE
Kivi's Nonprofit Communications Blog
MAY 18, 2018
The Bombay Club. New Orleans, LA. Happy Friday, friends! Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links….
EveryAction
MAY 16, 2018
Approximately 1 in 5 American adults experiences some sort of mental illness in any given year. Since 1949, May has been observed as Mental Health Awareness month to bring attention the ongoing need for proper support and health care services for those affected.
Kivi's Nonprofit Communications Blog
MAY 14, 2018
Caroline Guy. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!
Getting Attention
MAY 2, 2018
Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it.
SocialButterfly
MAY 15, 2018
In correspondence with the fact that the Due Diligence rooms are widely spread in the whole world in our generation, it goes without saying that you know that the Electronic Repositories have a lot of pluses which can be crucial for the financial sphere and other crucial realms.
Getting Attention
MAY 2, 2018
Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it.
J Campbell Social Marketing
MAY 9, 2018
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be!
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
Kivi's Nonprofit Communications Blog
MAY 10, 2018
Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization.
Wild Woman Fundraising
MAY 17, 2018
Are you wondering what an annual report that can get you donations looks like? Check out the annual reports below! Leslie writes, . “I took your annual report masterclass last year, and this year we got a big donation as a direct result of our 2016 annual report!
EveryAction
MAY 14, 2018
For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity.
J Campbell Social Marketing
MAY 8, 2018
Today at noon ET I am giving a free webinar with DipJar , all about my favorite topic – social media engagement through nonprofit storytelling!
iMarketSmart
MAY 3, 2018
The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Podcast
Kivi's Nonprofit Communications Blog
MAY 2, 2018
The M+R Benchmarks Study came out last week. As always, it’s jam packed with lots of insightful information that will help you better understand the online world and how it works for nonprofits. They had 154 nonprofits participating in the study who contributed data for the 2017 calendar year.
Wild Woman Fundraising
MAY 3, 2018
Are you working on your annual report right now? I’ve written a few annual reports over the years- And I’ve edited a LOT more! I’ve taught the Annual Report Masterclass since 2015, and I’ve taught the Annual Report e-course since 2014.
EveryAction
MAY 9, 2018
One of today’s biggest areas of growth for nonprofit fundraising is Planned Giving. It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts.
The Agitator
MAY 8, 2018
It had been years since I visited an all-night diner. So, the other night, road weary and longing for a cheeseburger and fries, I pulled into a real live, old-fashioned, aluminum clad diner and made my way to a booth with its own jukebox. Heaven. BUT… something was amiss. Out of place. Unfamiliar.
iMarketSmart
MAY 2, 2018
Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page?
Kivi's Nonprofit Communications Blog
MAY 16, 2018
Let’s Shift That Culture and Make Some Real Progress! There is more to effective nonprofit communications than following best practices. To get the best results, there needs to be a fundamental shift in how you lead your communications staff and the team culture you foster.
J Campbell Social Marketing
MAY 2, 2018
Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? I’ve got you covered. In this video, I cover the most important announcements and news that nonprofits need to know after the first day of the F8 conference. What’s new from Facebook, why is it important, and what are the implications for nonprofits? . Facebook Is Taking Things Personally.
EveryAction
APRIL 30, 2018
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus !
The Agitator
MAY 1, 2018
I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value.
iMarketSmart
MAY 17, 2018
The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready. Learn more about MarketSmart at [link]. The post The Day of Reckoning (Season 2, Episode 10) appeared first on MarketSmart, LLC |. Podcast
Mission Minded
MAY 16, 2018
What makes San Francisco Day School different from other K-8 schools in San Francisco? It’s the place where intellect and imagination are intertwined every day. So students light up with the call and capacity to take on the complexities of their day and of a diverse world.
EveryAction
APRIL 30, 2018
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus !
The Agitator
MAY 14, 2018
“As a medical professional”…. That was simple, no? They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. And, alas, they may not work for you.
iMarketSmart
MAY 14, 2018
Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores, and MarketSmart even has an engagement score. But I have yet to find a fundraiser who solely relies on a score for anything. Why score? I think most major and legacy gift fundraisers really want to know three things: Does the supporter have capacity to make a meaningful impact?
Kivi's Nonprofit Communications Blog
MAY 4, 2018
May the 4th be with you, friends! I have used the Force to gather the best articles, posts, tips, and more from around the galaxy of marketing and fundraising. It’s time for Mixed Links…. Do your colleagues respect your boundaries at work? Take this survey and let us know.
Ann Green
MAY 18, 2018
Those of you with a July 1 fiscal year start date are most likely working on your budget for next year. Some of you may have a calendar year budget, so you’ll be working on yours later in the year.
Mission Minded
MAY 9, 2018
I wrote this post six years ago and it contains relevant information today. Whether you send emails to ask for financial support, volunteers, or to encourage action and engagement, apply the six lessons at the end of this post to ensure what you write is something people actually want to read. Jennie Winton At Mission […]. The post The Best Email Solicitation I Ever Read appeared first on Mission Minded. Blog Nonprofit Communications Nonprofit Fundraising
The Agitator
MAY 3, 2018
When you received their donation, right? Once you have their sweet sweet cheddar in your bank account, the person has made a donation. Thus they are a donor. They have been acquired. Q.E.D. On to the next blog post. But let’s consider this in reverse. You go to a new restaurant.
iMarketSmart
MAY 16, 2018
Here’s how the ultra-rich make sure you can’t figure out how much money they really have: They figure out ways to evade taxes entirely. They use offshore accounts and tax havens (although the government is clamping down on this). They put assets in other people’s names (usually with trusts for family members). They might even create shell companies and layer them to make it hard to follow the trail. They never ever reveal how much they really make to anyone no matter what.
Kivi's Nonprofit Communications Blog
MAY 9, 2018
Stop Wasting Time with Bad Content. Does your content capture imagination? Does it spark emotions? Does it make people want to stand up and yell, “ YES! I WILL SUPPORT THIS GREAT CAUSE!
Ann Green
MAY 3, 2018
It’s spring appeal time and all of a sudden my mailbox is filled with requests for donations. Some good and some that could use improvement. Whether you’re planning a spring appeal or one later in the year, here are a few lessons, courtesy of this week’s mail.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
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