INDUSTRY INSIGHTS YOUR PEERS ARE READING
From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? MORE
With just a couple weeks left in 2018, we’ve got some quick tips you can use to maximize the last few days of the year. Not only are your supporters in the giving mood during the holiday season, but we’ve found that many of them are looking for new ways to help your organization reach it's goals MORE
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.). MORE
People are busy. They’re also drowning in information, data, marketing, and fundraising communications. Gaining their attention isn’t easy. Here are 3 scientific concepts to help you break through the noise: signaling theory, the mere exposure theory, and the Baader-Meinhof Phenomenon. MORE
Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499. MORE
I’ve never really felt comfortable with the phrase “moves management.”. If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. . MORE
The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site. MORE
Is it time to get your career to the next level? Here’s what I say! New year, time to get your career in gear! Do you feel like you could use some mentorship, or coaching in your fundraising career? Maybe it’s time to get fundraising career coaching for yourself. MORE
It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures. MORE
Some people will find it hard to believe that one of my favorite podcasts is produced by AARP. Twenty-five intriguing episodes of The Perfect Scam podcast series can be found on the nonprofit’s website, and I binge listened to EVERY SINGLE ONE of them over the holidays. From “Love Online Leads to International Lockup” to “A Scammer Tells All,” AARP has found a rather cool and trendy method to deliver its anti-scam message. MORE
I wrote over 60 blog posts this year, more than exceeding my goal of one per week. To subscribe to the blog and never miss a post, click here. Here are my most popular posts of 2018: Thanking Event Sponsors: 5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos). MORE
Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now. MORE
I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this. MORE
The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. MORE
HERSTORY: In 2008 I had the idea to start a business. i was still working for a nonprofit. but I decided to start writing my book. I called it the CD project. Hilarious. Here I am in my barely furnished apartment in Portland. MORE
This was certainly an interesting year to be a nonprofit social media manager. Between the political climate, the exhausting news cycle, Facebook data breaches, and more – you may be more than just a little bit ready for a break. MORE
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. MORE
Has this ever happened to you MORE
As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement. MORE
No BS, no trickery, no cajoling… here’s a foolproof way you can retain your soon-to-be lapsed donors. The post A Foolproof Strategy to Retain Lapsed Donors appeared first on Fundraising Report Card. Analysis MORE
From a business standpoint, whether you’re for-profit or not-for-profit, the start of a new year really can be a time where you can gain momentum from reviewing what’s worked, what hasn’t, and commit to trying to new things and creating new plans of attack. Fundraising MORE
Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people. MORE
Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. MORE
Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context. Many writers use adjectives and adverbs as their go-to way to create a picture in a reader’s mind. MORE
Al Rosenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture MORE
DIY peer-to-peer fundraising, or do-it-yourself fundraising if you’re not into acronyms, is quickly becoming an integral component to the modern nonprofit fundraising toolkit. MORE
Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. MORE
Some nonprofit organizations do a good job of communicating with their donors, but many do not. Often the only times you hear from organizations is when they’re asking for donations. Raising money is only part of the fundraising equation. MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: LAST DAYS! Save $200 on the Annual All-Access Pass until Friday, January 4th Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! MORE
I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th at 2 PM EST. This is one you won’t want to miss. Start the year off strong by learning from Claire some great tips on setting appointments with major donors. MORE
Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. MORE
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. MORE
Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada. MORE
Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions? MORE
If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may even be contemplating restructuring your team to be more efficient and effective. But the question remains: Are you ready to engage? MORE
I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education. Self-involvement. Self-solicitation. Self-qualification. MORE
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. MORE
EveryAction
JANUARY 14, 2019
Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada.
Kivi's Nonprofit Communications Blog
JANUARY 15, 2019
Some people will find it hard to believe that one of my favorite podcasts is produced by AARP. Twenty-five intriguing episodes of The Perfect Scam podcast series can be found on the nonprofit’s website, and I binge listened to EVERY SINGLE ONE of them over the holidays. From “Love Online Leads to International Lockup” to “A Scammer Tells All,” AARP has found a rather cool and trendy method to deliver its anti-scam message.
Kivi's Nonprofit Communications Blog
JANUARY 3, 2019
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.
EveryAction
DECEMBER 18, 2018
Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people.
Wild Woman Fundraising
JANUARY 3, 2019
Is it time to get your career to the next level? Here’s what I say! New year, time to get your career in gear! Do you feel like you could use some mentorship, or coaching in your fundraising career? Maybe it’s time to get fundraising career coaching for yourself.
J Campbell Social Marketing
JANUARY 3, 2019
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.).
Getting Attention
JANUARY 16, 2019
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
Wild Woman Fundraising
JANUARY 14, 2019
HERSTORY: In 2008 I had the idea to start a business. i was still working for a nonprofit. but I decided to start writing my book. I called it the CD project. Hilarious. Here I am in my barely furnished apartment in Portland.
iMarketSmart
JANUARY 16, 2019
I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education. Self-involvement. Self-solicitation. Self-qualification.
J Campbell Social Marketing
DECEMBER 18, 2018
This was certainly an interesting year to be a nonprofit social media manager. Between the political climate, the exhausting news cycle, Facebook data breaches, and more – you may be more than just a little bit ready for a break.
Kivi's Nonprofit Communications Blog
JANUARY 4, 2019
Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499.
EveryAction
JANUARY 14, 2019
Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.
CrowdRise
DECEMBER 17, 2018
With just a couple weeks left in 2018, we’ve got some quick tips you can use to maximize the last few days of the year. Not only are your supporters in the giving mood during the holiday season, but we’ve found that many of them are looking for new ways to help your organization reach it's goals
iMarketSmart
JANUARY 14, 2019
I’ve never really felt comfortable with the phrase “moves management.”. If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. .
J Campbell Social Marketing
DECEMBER 13, 2018
I wrote over 60 blog posts this year, more than exceeding my goal of one per week. To subscribe to the blog and never miss a post, click here. Here are my most popular posts of 2018: Thanking Event Sponsors: 5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos).
Kivi's Nonprofit Communications Blog
JANUARY 2, 2019
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: LAST DAYS! Save $200 on the Annual All-Access Pass until Friday, January 4th Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days!
Ann Green
JANUARY 8, 2019
Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now.
CrowdRise
JANUARY 7, 2019
DIY peer-to-peer fundraising, or do-it-yourself fundraising if you’re not into acronyms, is quickly becoming an integral component to the modern nonprofit fundraising toolkit.
iMarketSmart
JANUARY 11, 2019
As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement.
J Campbell Social Marketing
JANUARY 7, 2019
Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework.
Kivi's Nonprofit Communications Blog
JANUARY 11, 2019
Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions?
Ann Green
DECEMBER 17, 2018
Some nonprofit organizations do a good job of communicating with their donors, but many do not. Often the only times you hear from organizations is when they’re asking for donations. Raising money is only part of the fundraising equation.
CrowdRise
JANUARY 4, 2019
Has this ever happened to you
iMarketSmart
JANUARY 9, 2019
If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may even be contemplating restructuring your team to be more efficient and effective. But the question remains: Are you ready to engage?
Selfish Giving
JANUARY 2, 2019
The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site.
Kivi's Nonprofit Communications Blog
JANUARY 7, 2019
Al Rosenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Ann Green
JANUARY 15, 2019
I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this.
CrowdRise
DECEMBER 19, 2018
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.
iMarketSmart
JANUARY 7, 2019
People are busy. They’re also drowning in information, data, marketing, and fundraising communications. Gaining their attention isn’t easy. Here are 3 scientific concepts to help you break through the noise: signaling theory, the mere exposure theory, and the Baader-Meinhof Phenomenon.
Selfish Giving
JANUARY 9, 2019
From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing?
Kivi's Nonprofit Communications Blog
JANUARY 10, 2019
It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures.
Fundraising Report Card
JANUARY 8, 2019
Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture
CrowdRise
JANUARY 14, 2019
From a business standpoint, whether you’re for-profit or not-for-profit, the start of a new year really can be a time where you can gain momentum from reviewing what’s worked, what hasn’t, and commit to trying to new things and creating new plans of attack. Fundraising
iMarketSmart
JANUARY 4, 2019
I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th at 2 PM EST. This is one you won’t want to miss. Start the year off strong by learning from Claire some great tips on setting appointments with major donors.
Selfish Giving
DECEMBER 19, 2018
The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs.
Kivi's Nonprofit Communications Blog
JANUARY 9, 2019
Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context. Many writers use adjectives and adverbs as their go-to way to create a picture in a reader’s mind.
Fundraising Report Card
JANUARY 14, 2019
No BS, no trickery, no cajoling… here’s a foolproof way you can retain your soon-to-be lapsed donors. The post A Foolproof Strategy to Retain Lapsed Donors appeared first on Fundraising Report Card. Analysis
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