Trending Articles

My 10 Favorite Google Chrome Extensions

Kivi's Nonprofit Communications Blog

I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep.

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Have you been harassed by the ‘brand’ police?


Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. They impede your progress telling you the colors are off, the font size is too small, or the pictures are wrong. Sometimes they even tell you the pixels online are incorrect. Here’s the issue. Too often they think ‘brand’ is a verb. But when it comes to marketing, it's really a noun. A brand is what your organization IS at its core.

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3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play.

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The Good, The Bad, and The Ugly: Nonprofit Fundraising on Facebook

J Campbell Social Marketing

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. However, many questions remain: How do we set up and use these tools? Should we use them? What about donor information? How do we get payments?

Our EveryAction Hero: Girls Inc.


Girls Inc. inspires all girls to be strong, smart, and bold. With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864. Through educational programming, mentorships, and advocacy, Girls Inc. focuses on providing girls everywhere the knowledge, resources, and opportunities to live healthy and productive lives.

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Fun-Learning-Me! CAUSE CAMP 3/26-27

Getting Attention

Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.

Fundraising Career Pathing – Take the Right Job for You

Wild Woman Fundraising

Have you ever wondered how to move up in the fundraising field? Here’s a sample career path from fundraising recruiter Phil Gerard, on how to potentially move up in your fundraising career.

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How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. Kristina. Guest Post by Rachel Clemens of Mighty Citizen.

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5 Strategies to Reach and Engage Young People In Your Nonprofit Work

J Campbell Social Marketing

“How can our nonprofit get young people involved in our organization?”. Where do we need to be online to reach younger people?”. “Do Do young people still use Facebook?”. These are all frequent questions posed in my work with nonprofits large and small.

3 reasons why your donors and donor prospects won’t call you back.


Frustration! Recently I was visiting a customer and one of the fundraisers was very frustrated. Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. I felt her pain. She was clearly a very nice, caring person with a very warm heart. But her donors couldn’t see that and they weren’t calling her back. “I don’t understand!”

Meet the EveryAction Team 2018


At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress. Sure, sometimes there’s a crunch to release something, or a customer support ticket that requires extra attention?—?but

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Interview with Della Rae- Creating a better workplace from day one

Wild Woman Fundraising

“ Organizations that prioritize people as a pillar of the long-term strategy lend themselves to healthier and more sustainable outcomes.” ” -Della Rae. What are some ways organizations can engage new team members from day one?

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Day in the Life of a Nonprofit Communicator – [Insert Your Name Here]

Kivi's Nonprofit Communications Blog

What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day? Do you hate your donor management system? Have meetings all day? Do you eat lunch at your desk? Do you have the best co-workers? Tell me all about it!

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Live Debate: What Are The Pros and Cons of Facebook Fundraising for Nonprofits?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I brought on special guest Noah Barnett from peer-to-peer online fundraising platform CauseVox to answer your question: What are the biggest pros and cons of setting up and using Facebook fundraising tools for nonprofits? Grab the Nonprofit Facebook Events Checklist – everything you need to create a fabulous event on your nonprofit Facebook Page!

Have I mentioned how self-actualization ties in with why donors give?


Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator. Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted.

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Better Data, Better Donors


(This is the final post in our New Year, New Heights development series. Need to catch up? Click for strategies on revamping your direct mail program , practical tips on improving your email program , and an in-depth look at reporting tools every nonprofit should have to improve their fundraising strategy.). Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors.

What Ask String Works Best?

The Agitator

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Take the question, “How much should we ask for?”. Usually the question is answered with the conventional application of a formula based on previous giving. For example, 1.0X, 1.5X, 2.0X

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Inclusive Conversations: Moving Beyond the “Crunch”

Kivi's Nonprofit Communications Blog

Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”.

How Can We Use Facebook To Promote Our Nonprofit Events?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can we use Facebook to promote our nonprofit events? The power went out part way through, but I continued the conversation! The show must go on, right? Grab the Nonprofit Facebook Events Checklist – everything you need to create a fabulous event on your nonprofit Facebook Page!

Why your job is really about developing heroes, not dollars.


People want to see themselves as good, just, righteous, and so on. . In other words, they want to be heroic. They want to change the world. They want to feel like they have the power to make the world a better place. They want to be a hero. And they want to reflect on their life (their autobiography) knowing that they were the hero in that story.

The secret damage you might be doing to your nonprofit career right now

Wild Woman Fundraising

Here’s an email I got recently from a reader. She is struggling with something you might be struggling with too. Can you relate? ——————————————————— I am struggling with a mistake that I made. I don’t know how to come to terms with it. In a nutshell, here is what is eating me: My boss, who was our development director, was promoted to executive director.

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Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

Customer experience guru Gerry McGovern warns that even if a company is indeed “customer-centric” that may not be enough these days. “To To truly be successful, you need to nurture a customer obsession culture within your organization.”, he warns. The Agitator says, “Amen.”

5 Ways to Help Get Your Executive Director Excited About Marketing

Kivi's Nonprofit Communications Blog

Angela Crist. Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. Today, former executive director, Angela Crist will give you some tips on how to get them to come around. Kristina. Guest Post by Angela Crist.

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How Can Nonprofits Use the Facebook Local App for Marketing?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can my nonprofit use the Facebook Local app for marketing? What is the Facebook Local App? . In November of last year, Facebook launched its standalone Events app as Facebook Local, touted as a new one-stop search engine to “browse all the cool things happening where you live or where you’re traveling to.”.

Are you building trust?


Trust is the cornerstone of all meaningful relationships. Fail to build trust and you'll fail to get the gift. It's that simple. Build trust over time. Your success mostly depends on how you cultivate relationships with hi-value donors long before you make the solicitations. In other words, you will have won or lost your opportunity to close a gift long before you decided to make the ask. Be polite and persistent.

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Sneak Peek: The Science Behind Engaging Your Supporters


If you've been keeping up with EveryAction, you're familiar with our recent development series, "New Year, New Heights." We explored everything from must-have nonprofit reporting tools , tips for upping your email game , direct mail strategies , and most recently using data to improve your major gifts program. Which brings us to recent thoughts, more specifically, donors and supporters.

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The Value of an Email Address

The Agitator

Last week, we talked about advocacy as a way of building your file (and I was called out, correctly, for discounting the potential of paid advocate acquisition). So how much should you spend to get one email address?

Day in the Life of a Nonprofit Communicator – Emily Roush-Bobolz

Kivi's Nonprofit Communications Blog

Emily Roush-Bobolz. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

How to Create an Engaging Newsletter Your Donors Will Want to Read

Ann Green

I’ve written several posts recently about the importance of staying in touch with your donors throughout the year. Some of you may be saying, “We do that because we have a newsletter.”. A newsletter can be a great way to engage with your donors, but how often does that actually happen?

Newsletter: Free Webinar on Measuring Impact ; Pinpad vs Cashier Smackdown; What is the 'Patagonia Way'?

Selfish Giving

Back in January I asked what you wanted to learn more about in 2018. The #1 response was: How to measure the impact of a partnership on your nonprofit and for your corporate partner. I was really surprised that this topped the list!

Decent Humans: Chilton at Epilepsy Foundation of Metropolitan New York


Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Marketing Decent Humans

The Taxman Cometh, Part 1: The Downside of the 2017 Tax Bill for Nonprofits

The Agitator

We’ve had a few reader requests to talk about the nonprofit implications of the new tax bill. The trick in meeting this request is that 1) smart people on this issue disagree and 2) I’m not one of the people in #1.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Auburn, AL. Good day, good friends! It’s time for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. If your emails aren’t being delivered, check out Landing Your Emails – Expert Email Deliverability Tips.

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One-and-Done Fundraising is Just March Madness

Ann Green

In college basketball, players are allowed to turn pro after playing one season. This is known as one-and-done. If you watch the NCAA tournament (aka March Madness), it’s likely many of the players won’t be around next year.

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