Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at [link]. Learn more about the Engagement Fundraising Book at [link]. The post To Fundraise is Human (EF-S03-E02) appeared first on MarketSmart, LLC |. Podcast MORE
Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that: Don’t show up and throw up. Right? That’s when a fundraiser does most of the talking while the donor politely listens to them spew facts and figures. It might make the fundraiser feel like an authority, but it rarely results in a gift. Don’t tell people what you want…ask them what they want. MORE
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” MORE
In talking about donor identities , people will often say they’ve tried personas and they haven’t worked like they thought they would. Therefore, they aren’t going to invest more in seeking donor identities. MORE
We just got back from Netroots Nation 2018, where we were thrilled to connect with hundreds of progressive organizers and strategists who are driving the progressive movement. MORE
Vintage Year. Montgomery, AL. We’ve made it through another month, folks! Here are the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Here are 5 Psychological Insights to Improve Your Content Marketing. MORE
Make the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this. Serif fonts are much easier to read on paper. Sans serif fonts are easier to read online or on a smartphone/tablet. Make sure there is space between lines in the copy. Avoid putting copy blocks with long sentences and paragraphs in reverse text or various colors. MORE
DIY (or do-it-yourself) fundraisers can take on many forms. These supporter started peer-to-peer campaigns can include bake sales, bowl-a-thons, memorial fundraisers, supporter-organized walks, or even campaigns designed to gather charitable donations instead of wedding gifts MORE
Does raising awareness sell? That is, do people want to donate money to raise awareness about an issue or organization? Or do they want to fund efforts to remediate wrongs directly? Robert Smith and Norbert Schwarz wanted to find out. MORE
I keep seeing software or wealth screening companies providing fundraisers with target ask amounts. I don’t get it. How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. And besides, wealth screening is rarely accurate since affluent supporters know how to hide their money. MORE
I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work. MORE
The Hound. Auburn, AL. Hello, all you awesome nonprofit communicators out there! I’ve got the best articles, posts, tips, and more from around the world of marketing and fundraising especially for you. MORE
Cane and Table. New Orleans, LA. Good Friday to you all! Join me as I gather the best articles, posts, tips, and more from around the world of marketing and fundraising. MORE
Juliet may not have thought names were important and Starbucks may think it’s funny to write something ridiculous on your cup, but I am betting your supporters don’t like it too much when you call them something else. People get my name wrong A LOT. MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. See examples of awesome nonprofit communications and learn what makes them great. MORE
Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause. MORE
How can you make your nonprofit stop bleeding money with turnover? Decent work! Read on for more on how this works! You can listen to the video, or read the transcript below. MT: Thank you Pamela Uppal so much for being here with me now. You will be speaking at the Nonprofit Leadership Summit this September. MORE
It’s that time of year again, when I talk about appeal letters and how they can be better! If you want to make your appeal letter better, just click here and let’s chat! Here’s the appeal letter I got from a nonprofit where I used to be a monthly donor. MORE
Summer conferences are in full swing and we’ll be at TWO of them this week! You can find the EveryAction team at the Bridge Conference in National Harbor and Netroots in New Orleans. We’d love to see you, so come by and say hello! Bridge Conference. Party]. Going to be at the Bridge Conference? Join the EveryAction team on Wednesday from 5 to 7 at the Gaylord Hotel to “Wine” down! We’ll have snacks, drinks, and great conversation with other nonprofit pros like you. MORE
We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. MORE
So, Literary Arts, you sent an appeal letter to me. Thanks! NOW I get to critique you! You’re so lucky, really. I’m just telling you how you can be better. This particular appeal letter is from Literary Arts. Tagline: Find Your Story Here. Literary Arts Appeal Letter 2017. MORE
Some of you might already know that I’ve got a book coming out this year on September 18th titled Engagement Fundraising. This complimentary book includes my most viewed and shared blog posts from 2017. Hooray! You can pre-order it here. . MORE
Yash Mori is a progressive digital organizer and video producer. He has worked for a diverse slate of progressive campaigns and organizations, including Hillary for America, United We Dream, the Latino Victory Fund, and 350.org. How did you get your start in digital organizing? I grew up in North Carolina and I became politically active when one of my best friends got a deportation order — an order of removal. Before that, I wasn't politically active at all. MORE
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. MORE
Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”. MORE
Are you racking your brain trying to figure out ways to show appreciation to your donors? Maybe you’re not thinking about donor appreciation at all, but you should be. This is an important, but often neglected, area. One idea is to have an open house at your organization. MORE
It seems like everyone is saying they are disrupting this or that these days. Lots of people wear it as a badge of honor whether they are really making change or not. They want to be seen as disruptors but usually, they’re just making noise. But then there’s me. Some people call me a disruptor. Others think I’m just making noise. And, then there are those that feel I’m just a huge pain in the ass! MORE
What Dissertation Essay Guidance Is – and What exactly it is Not Any of the several software packages nowadays for sensing plagiarism could be used to take a look at essay. MORE
How to supply your allocated publisher all necessary material? You even while satisfying an shop for form. Whenever you may have nearly anything to provide, you should not wait to set in writing directly for the article author. MORE
Most people want to hold onto summer for as long as they can, but like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. MORE
Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck! . Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. MORE
Gen Zs are a fast-growing, diverse generation with a population size larger than that of Baby Boomers or even Millennials. And this tech-savvy generation has their own unique ways of showing the world what they care about, placing high value on the act of helping other. MORE
Everybody under the sun need to know that making is really really difficult. If it wasn’t, evidently – this entire posting surely wouldn?t t take place. This hands-on, on the other hand, can change fundamental developing with into an interesting journey! The Essay Writing. MORE
DIY (or do-it-yourself) fundraising is a hot topic in the land of peer-to-peer. Not only is it a new channel largely untapped by nonprofits, but it’s also a fundraising method that supporters are wanting to take advantage of. Fundraising MORE
Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? . These loyal supporters are the pillars of solid, progressive fundraising programs. MORE
Kivi's Nonprofit Communications Blog
AUGUST 17, 2018
The Hound. Auburn, AL. Hello, all you awesome nonprofit communicators out there! I’ve got the best articles, posts, tips, and more from around the world of marketing and fundraising especially for you.
EveryAction
AUGUST 15, 2018
We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team.
Kivi's Nonprofit Communications Blog
AUGUST 16, 2018
I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work.
iMarketSmart
AUGUST 9, 2018
Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at [link]. Learn more about the Engagement Fundraising Book at [link]. The post To Fundraise is Human (EF-S03-E02) appeared first on MarketSmart, LLC |. Podcast
SocialButterfly
AUGUST 2, 2018
Everybody under the sun need to know that making is really really difficult. If it wasn’t, evidently – this entire posting surely wouldn?t t take place. This hands-on, on the other hand, can change fundamental developing with into an interesting journey! The Essay Writing.
iMarketSmart
AUGUST 1, 2018
Some of you might already know that I’ve got a book coming out this year on September 18th titled Engagement Fundraising. This complimentary book includes my most viewed and shared blog posts from 2017. Hooray! You can pre-order it here. .
Wild Woman Fundraising
AUGUST 4, 2018
It’s that time of year again, when I talk about appeal letters and how they can be better! If you want to make your appeal letter better, just click here and let’s chat! Here’s the appeal letter I got from a nonprofit where I used to be a monthly donor.
EveryAction
AUGUST 6, 2018
Yash Mori is a progressive digital organizer and video producer. He has worked for a diverse slate of progressive campaigns and organizations, including Hillary for America, United We Dream, the Latino Victory Fund, and 350.org. How did you get your start in digital organizing? I grew up in North Carolina and I became politically active when one of my best friends got a deportation order — an order of removal. Before that, I wasn't politically active at all.
SocialButterfly
AUGUST 2, 2018
What Dissertation Essay Guidance Is – and What exactly it is Not Any of the several software packages nowadays for sensing plagiarism could be used to take a look at essay.
iMarketSmart
AUGUST 8, 2018
Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that: Don’t show up and throw up. Right? That’s when a fundraiser does most of the talking while the donor politely listens to them spew facts and figures. It might make the fundraiser feel like an authority, but it rarely results in a gift. Don’t tell people what you want…ask them what they want.
J Campbell Social Marketing
AUGUST 2, 2018
Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck! . Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit.
EveryAction
JULY 30, 2018
Summer conferences are in full swing and we’ll be at TWO of them this week! You can find the EveryAction team at the Bridge Conference in National Harbor and Netroots in New Orleans. We’d love to see you, so come by and say hello! Bridge Conference. Party]. Going to be at the Bridge Conference? Join the EveryAction team on Wednesday from 5 to 7 at the Gaylord Hotel to “Wine” down! We’ll have snacks, drinks, and great conversation with other nonprofit pros like you.
Kivi's Nonprofit Communications Blog
AUGUST 15, 2018
Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.
SocialButterfly
AUGUST 1, 2018
How to supply your allocated publisher all necessary material? You even while satisfying an shop for form. Whenever you may have nearly anything to provide, you should not wait to set in writing directly for the article author.
iMarketSmart
AUGUST 15, 2018
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?”
CrowdRise
AUGUST 13, 2018
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.
Wild Woman Fundraising
AUGUST 13, 2018
How can you make your nonprofit stop bleeding money with turnover? Decent work! Read on for more on how this works! You can listen to the video, or read the transcript below. MT: Thank you Pamela Uppal so much for being here with me now. You will be speaking at the Nonprofit Leadership Summit this September.
Kivi's Nonprofit Communications Blog
JULY 31, 2018
Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? . These loyal supporters are the pillars of solid, progressive fundraising programs.
iMarketSmart
AUGUST 13, 2018
Make the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this. Serif fonts are much easier to read on paper. Sans serif fonts are easier to read online or on a smartphone/tablet. Make sure there is space between lines in the copy. Avoid putting copy blocks with long sentences and paragraphs in reverse text or various colors.
The Agitator
JULY 31, 2018
Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”.
CrowdRise
JULY 30, 2018
DIY (or do-it-yourself) fundraising is a hot topic in the land of peer-to-peer. Not only is it a new channel largely untapped by nonprofits, but it’s also a fundraising method that supporters are wanting to take advantage of. Fundraising
Kivi's Nonprofit Communications Blog
AUGUST 6, 2018
Juliet may not have thought names were important and Starbucks may think it’s funny to write something ridiculous on your cup, but I am betting your supporters don’t like it too much when you call them something else. People get my name wrong A LOT.
Ann Green
AUGUST 6, 2018
Are you racking your brain trying to figure out ways to show appreciation to your donors? Maybe you’re not thinking about donor appreciation at all, but you should be. This is an important, but often neglected, area. One idea is to have an open house at your organization.
iMarketSmart
AUGUST 6, 2018
I keep seeing software or wealth screening companies providing fundraisers with target ask amounts. I don’t get it. How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. And besides, wealth screening is rarely accurate since affluent supporters know how to hide their money.
The Agitator
AUGUST 14, 2018
Does raising awareness sell? That is, do people want to donate money to raise awareness about an issue or organization? Or do they want to fund efforts to remediate wrongs directly? Robert Smith and Norbert Schwarz wanted to find out.
CrowdRise
AUGUST 15, 2018
Gen Zs are a fast-growing, diverse generation with a population size larger than that of Baby Boomers or even Millennials. And this tech-savvy generation has their own unique ways of showing the world what they care about, placing high value on the act of helping other.
Kivi's Nonprofit Communications Blog
AUGUST 3, 2018
Vintage Year. Montgomery, AL. We’ve made it through another month, folks! Here are the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Here are 5 Psychological Insights to Improve Your Content Marketing.
Ann Green
AUGUST 13, 2018
Most people want to hold onto summer for as long as they can, but like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal.
iMarketSmart
JULY 30, 2018
It seems like everyone is saying they are disrupting this or that these days. Lots of people wear it as a badge of honor whether they are really making change or not. They want to be seen as disruptors but usually, they’re just making noise. But then there’s me. Some people call me a disruptor. Others think I’m just making noise. And, then there are those that feel I’m just a huge pain in the ass!
The Agitator
AUGUST 7, 2018
In talking about donor identities , people will often say they’ve tried personas and they haven’t worked like they thought they would. Therefore, they aren’t going to invest more in seeking donor identities.
CrowdRise
AUGUST 8, 2018
DIY (or do-it-yourself) fundraisers can take on many forms. These supporter started peer-to-peer campaigns can include bake sales, bowl-a-thons, memorial fundraisers, supporter-organized walks, or even campaigns designed to gather charitable donations instead of wedding gifts
Kivi's Nonprofit Communications Blog
AUGUST 1, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. See examples of awesome nonprofit communications and learn what makes them great.
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