Trending Articles

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

No one likes getting cold calls and you probably don’t like making them.

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The 2018 Best Nonprofit Conferences Calendar

EveryAction

It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic.

Trending Sources

How Nonprofit Comms Staff Are Getting Training

Kivi's Nonprofit Communications Blog

We asked a new set of questions about professional development for communications staff in the 2018 Nonprofit Communications Trends Report Survey this year. We wanted to know the kinds of training people were participating in. No surprise, webinars were the most popular.

This Food Bank's Two Secrets to Partnership Success

Selfish Giving

"Every corporation is filled with people. If you can inspire the employees to care about your cause, and you do great customer service with them, you’ve got a friend for life." Source: Chronicle of Philanthropy Colleen Brinkmann has been raising money for a long time.

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Onboarding: The Fierce Urgency of Listening

The Agitator

The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters.

More Trending

Employee Fundraisers: A Better Way to Raise Money from Businesses

Selfish Giving

This Microsoft employee is willing to lose his man bun to help a good cause! Microsoft has again broken its record for employee giving, donating $142 million to nearly 19,000 charities last year.

Thank God It’s Wednesday

The Agitator

Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event.

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Why you need to focus on the most qualified donors

iMarketSmart

Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year. 57% from people making $500,000 or more (the top 1%).

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9 Social Media Trends That Will Shape Marketing In 2018

J Campbell Social Marketing

What’s on tap in digital marketing for 2018? Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. Highlights: ** Video will comprise 80% of global internet traffic by 2020.

Inclusive Conversations: Make a Statement of Inclusion for 2018

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.”

The New Principles of Nonprofit Branding and Marketing

Selfish Giving

Photo via Thomas Leuthard on Flickr. Two of the biggest challenges facing nonprofit organizations are relevance and visibility. To prosper on the new philanthropic landscape, nonprofits must change how they engage the world with branding and communications.

The Most Important Step in Donor Acquisition

The Agitator

#Giving Tuesday 2017 is now in the rearview mirror. So, we’ll be using this week to explore the proper onboarding of new donors from that event and the overall importance of proper onboarding generally.

Do you care more about your legacy society than the donors in it?

iMarketSmart

Some nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them. . There’s lots of evidence supporting my claim. For instance: Way less than half of the people who make planned gifts notify the nonprofits in advance and many of those that do ask to be anonymous. Look online and try to determine the benefits of joining any legacy society and you’ll see that too many provide very little real, meaningful value to the donors.

How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director!

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Kivi's Nonprofit Communications Blog

Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! Kristina. Guest Post by Angela Crist.

The Key to Cause Marketing Success.are Emojis???

Selfish Giving

Source: Business2Community I know what you must be thinking: Joe has finally gone nuts.

Exceptional Results From Exceptional Expenses

The Agitator

The old saw was that nobody ever got fired for buying IBM. Being part of the herd is a safe, comfortable place to be. But back on Tuesday, we talked about zigging where others zag by avoiding year-end matches to increase revenues.

Top 10 Ways You Can Benefit from Conducting a Donor Survey

iMarketSmart

Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. Identify – Decide who your best donor prospects are based on what they say. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters. Prioritize – Determine who requires attention most urgently.

15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered!

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

Pictured: Me reading these stupid pitches… Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know. Audience. This also goes for asking someone to publish or link to your content.

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Why I Have a Podcast and You Should Too

Selfish Giving

Photo via Jeffrey Zeldman on Flickr. Finding a content gap where we could offer something truly differentiated was critical. The news coverage worked. We were able to save our audience time every week and told them what we thought was the most important news of the week."

A Soggy Box of Matches

The Agitator

Last year, I made the mistake of subscribing to the email newsletters of the top 100 nonprofits in the United States for end-of-year giving. The summary version of this story is that the average organization sent ten emails during December. And the emails were tough to differentiate by organization. For #Giving Tuesday almost every organization used a match. For the very end of the year, one in three emails featured a match in the subject line. (No,

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process.

CRM 19

Stay in Touch Throughout the Year by Using a Communications Calendar

Ann Green

Donor retention continues to be a problem and one of the reasons is poor communication. Nonprofits don’t communicate with their donors enough. Sometimes the only time we hear from organizations is when they’re asking for donations. You must communicate with your donors at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).

What a Nonprofit Communications Plan Should Look Like in 2018

Kivi's Nonprofit Communications Blog

All nonprofits need a communications plan. The trouble is knowing where to begin or if the plan you are using now is still the best option for your nonprofit. But you don’t have to worry – we’ll show you what a nonprofit communications plan should look like just in time for 2018.

Ep242: How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Richardson , Vice President of Marketing, Casey’s General Stores , a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35

Time To Go To Jail?

The Agitator

It’s been years since I was tear-gassed, arrested and tossed in jail for something worth fighting for. And the same holds for the leaders of most causes I support. Is that a sign that most nonprofits have become too much a part of the establishment, too much a part of the problem?

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LinkedIn for Fundraisers (EF-0019)

iMarketSmart

On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at [link]. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Podcast

Donating Online Shouldn’t Feel Like a Transaction

Ann Green

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction.

Where Communications Directors Feel Most Effective

Kivi's Nonprofit Communications Blog

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals.

I'm Longing for Nostalgia in Nonprofit Marketing

Selfish Giving

“Nostalgia. It’s delicate, but potent. nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone.”

Getting a Fresh Start for Your Organization

The Agitator

At the beginning of the week, Roger talked about behavioral science cues and how they can help you boost year-end giving. Today, I’m going to cheat just a bit and move the conversation a few days forward: what do you do at the beginning of the year?

Is the person who answers your phones your weakest, lowest paid employee?

iMarketSmart

Everyone is a fundraiser. Don’t believe me? First, a short story. My dad ran a very large insurance agency. Over 100 people. One of the largest in the U.S. He used to tell me that he had a nasty receptionist. But she had been on his staff for so long, he couldn’t bring himself to fire her. Then one day he found out that one of his biggest clients was no longer going to use his agency for their insurance. When he finally got them to tell him why, they said, “It’s your receptionist!

Photos to Ignite Year-End & Protect Privacy (Ask Nancy)

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.