INDUSTRY INSIGHTS YOUR PEERS ARE READING
Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits? MORE
Guest Post by Fundly. Crowdfunding is one of the most influential campaigning techniques to come onto the fundraising scene. A technique that harnesses the power of social media, sharing, and personal networks, crowdfunding allows anyone to create their own fundraising campaign. MORE
In these days of information overload, it can be hard to get your donors’ attention. In my last post, I wrote about the importance of telling stories. Written stories are great, but since donors get so many messages from different sources they may not want to read another word. . MORE
Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It's almost the fall. MORE
Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy. The post Look Behind the Brand: Army & Navy Academy appeared first on Mission Minded. MORE
Brace yourself. . This is a long post because there’s a lot to be said. . I wrote it because digital will-writing tools are popping up to help your supporters facilitate their planning conveniently online. That’s creating both opportunities and challenges for fundraisers. MORE
How often do you use stories when you communicate with your donors? Most likely, not enough. That’s a mistake because people respond better to stories. . MORE
In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause. Marketing CrowdRise Updates MORE
In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago. MORE
This email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me. I have no connection whatsoever to this cause or this organization. MORE
Private coaching clients have been emailing me the doom and gloom articles on the latest Giving USA report. Giving was up about $3 billion but when adjusted for inflation, giving was down in 2018. This should grab our attention. But not for the reasons you think. MORE
Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits? MORE
by Angharad Miller. Starting a charity can seem like a difficult task, but it doesn’t have to be! We’ve compiled an ultimate guide to help get you and your nonprofit up and running. Where to begin. MORE
If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine which posts were viewed and shared the most. Then they pull the copy from the most popular articles to create a brief, easy-to-read digest. You can get it now, for free. MORE
Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. But don’t despair! MORE
Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members. MORE
You may be worried that your messaging is stale, or that you need a new way to tell your organization’s. The post Why You’re Not Ready for New Key Messages appeared first on Mission Minded. MORE
The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we expect it in every area of our lives. Amazon.com is growing and profiting because it provides astounding levels of convenience to its customers. MORE
Can you believe we’re already halfway through August? Like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. MORE
Are you spending your days creating content for every social media imaginable — and getting very little in return? I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. MORE
If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Let’s get on social media!” MORE
Direct mail is NOT dead! However, ‘ spray and pray ‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct mail letters are powerful because, when done right, they make donors feel good. MORE
I think most campaign feasibility studies leave a ton of money on the table. Here’s a hyper-simplified description of how it usually works. You hire a consultant. Together, you conduct the feasibility study and review the results. MORE
Recently, a client approached me with a challenge: is there a way that our organization can call out the President. The post How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice appeared first on Mission Minded. MORE
Nonprofit work is stressful. So often we go about our work without realizing the effects of that ongoing stress on our brains. But Jessica Sharp does. The founder of Sharp Brain Consulting , Jessica helps leaders and the people they serve. MORE
Many nonprofits do a poor job of showing appreciation to their donors, but you don’t have to be one of them. . There are many ways to show some donor appreciation. One idea is to have an open house at your organization. If you can’t hold one on-site, have it at a restaurant or other venue. MORE
The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). There are four parts to this post. The graphs showing the results. I took these right from the Survey Monkey survey my email subscribers completed in July. MORE
Wondering why you should come to this year's Nonprofit Storytelling Conference ? I could share why I think you should. It's an event like none I've ever been able to be part of. But as a co-producer of the conference, you'd expect me to say that. MORE
Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment? MORE
Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly? That’s how I felt when I first met Richard Perry and Jeff Schreifels (from Veritus Group) in Philadelphia years ago. MORE
Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask : 10. They are in the wrong job and should be doing something else; 9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it; 8. MORE
Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window. MORE
What is social fundraising? What makes it so powerful? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? MORE
By John Killoran. One of the most important assets of a nonprofit is its donors. Donors are crucial to the growth of your nonprofit, so it is key to both attract new donors while also keeping up relationships with previous donors. MORE
Instagram Stories are taking the social media world by storm, and nonprofits are jumping on board! Nonprofits like DoSomething.org , TWLOHA , Best Buddies , and more are providing insight into their work and build community with their followers through their daily and weekly Stories. MORE
At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds. MORE
This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. MORE
You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. MORE
iMarketSmart
AUGUST 23, 2019
The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we expect it in every area of our lives. Amazon.com is growing and profiting because it provides astounding levels of convenience to its customers.
J Campbell Social Marketing
AUGUST 19, 2019
Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. But don’t despair!
J Campbell Social Marketing
JULY 18, 2019
You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%.
Getting Attention
JULY 17, 2019
Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members.
Kivi's Nonprofit Communications Blog
JULY 8, 2019
Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window.
Fundraising Coach
AUGUST 17, 2019
Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It's almost the fall.
J Campbell Social Marketing
JULY 29, 2019
Guest Post by Fundly. Crowdfunding is one of the most influential campaigning techniques to come onto the fundraising scene. A technique that harnesses the power of social media, sharing, and personal networks, crowdfunding allows anyone to create their own fundraising campaign.
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
Mission Minded
JULY 24, 2019
Recently, a client approached me with a challenge: is there a way that our organization can call out the President. The post How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice appeared first on Mission Minded.
iMarketSmart
AUGUST 20, 2019
At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds.
Fundraising Coach
JULY 19, 2019
Nonprofit work is stressful. So often we go about our work without realizing the effects of that ongoing stress on our brains. But Jessica Sharp does. The founder of Sharp Brain Consulting , Jessica helps leaders and the people they serve.
Ann Green
JULY 16, 2019
In these days of information overload, it can be hard to get your donors’ attention. In my last post, I wrote about the importance of telling stories. Written stories are great, but since donors get so many messages from different sources they may not want to read another word. .
Mission Minded
AUGUST 14, 2019
You may be worried that your messaging is stale, or that you need a new way to tell your organization’s. The post Why You’re Not Ready for New Key Messages appeared first on Mission Minded.
iMarketSmart
AUGUST 14, 2019
Brace yourself. . This is a long post because there’s a lot to be said. . I wrote it because digital will-writing tools are popping up to help your supporters facilitate their planning conveniently online. That’s creating both opportunities and challenges for fundraisers.
Fundraising Coach
JULY 15, 2019
Private coaching clients have been emailing me the doom and gloom articles on the latest Giving USA report. Giving was up about $3 billion but when adjusted for inflation, giving was down in 2018. This should grab our attention. But not for the reasons you think.
J Campbell Social Marketing
JULY 8, 2019
Are you spending your days creating content for every social media imaginable — and getting very little in return? I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser.
Ann Green
AUGUST 8, 2019
Many nonprofits do a poor job of showing appreciation to their donors, but you don’t have to be one of them. . There are many ways to show some donor appreciation. One idea is to have an open house at your organization. If you can’t hold one on-site, have it at a restaurant or other venue.
Mission Minded
AUGUST 8, 2019
Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy. The post Look Behind the Brand: Army & Navy Academy appeared first on Mission Minded.
iMarketSmart
AUGUST 7, 2019
Direct mail is NOT dead! However, ‘ spray and pray ‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct mail letters are powerful because, when done right, they make donors feel good.
Fundraising Coach
JULY 12, 2019
Wondering why you should come to this year's Nonprofit Storytelling Conference ? I could share why I think you should. It's an event like none I've ever been able to be part of. But as a co-producer of the conference, you'd expect me to say that.
J Campbell Social Marketing
AUGUST 14, 2019
Instagram Stories are taking the social media world by storm, and nonprofits are jumping on board! Nonprofits like DoSomething.org , TWLOHA , Best Buddies , and more are providing insight into their work and build community with their followers through their daily and weekly Stories.
Ann Green
AUGUST 15, 2019
Can you believe we’re already halfway through August? Like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal.
Selfish Giving
AUGUST 21, 2019
The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). There are four parts to this post. The graphs showing the results. I took these right from the Survey Monkey survey my email subscribers completed in July.
iMarketSmart
AUGUST 5, 2019
This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story.
CrowdRise
AUGUST 7, 2019
In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause. Marketing CrowdRise Updates
J Campbell Social Marketing
AUGUST 12, 2019
What is social fundraising? What makes it so powerful? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause?
Ann Green
JULY 25, 2019
By John Killoran. One of the most important assets of a nonprofit is its donors. Donors are crucial to the growth of your nonprofit, so it is key to both attract new donors while also keeping up relationships with previous donors.
Selfish Giving
JULY 10, 2019
Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment?
iMarketSmart
AUGUST 1, 2019
Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly? That’s how I felt when I first met Richard Perry and Jeff Schreifels (from Veritus Group) in Philadelphia years ago.
Twenti
JULY 29, 2019
by Angharad Miller. Starting a charity can seem like a difficult task, but it doesn’t have to be! We’ve compiled an ultimate guide to help get you and your nonprofit up and running. Where to begin.
J Campbell Social Marketing
JULY 23, 2019
If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Let’s get on social media!”
J Campbell Social Marketing
AUGUST 7, 2019
Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits?
J Campbell Social Marketing
AUGUST 7, 2019
Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits?
iMarketSmart
JULY 31, 2019
In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago.
iMarketSmart
JULY 26, 2019
This email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me. I have no connection whatsoever to this cause or this organization.
iMarketSmart
JULY 21, 2019
Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask : 10. They are in the wrong job and should be doing something else; 9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it; 8.
iMarketSmart
JULY 16, 2019
I think most campaign feasibility studies leave a ton of money on the table. Here’s a hyper-simplified description of how it usually works. You hire a consultant. Together, you conduct the feasibility study and review the results.
iMarketSmart
JULY 10, 2019
If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine which posts were viewed and shared the most. Then they pull the copy from the most popular articles to create a brief, easy-to-read digest. You can get it now, for free.
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