Trending Articles

3 Ideas for Engagement Campaigns That Are Truly Strategic

Kivi's Nonprofit Communications Blog

Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results.

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5 Ways to Make Your Nonprofit Social Media Content Amazingly Shareable

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. We all know that sharing is the gold standard of nonprofit social media. .

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Scrubbing Your Language of Racist Metaphors

Kivi's Nonprofit Communications Blog

Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea.

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5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. .

It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional.

The Importance of Having a Thank You Plan

Ann Green

I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan.

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Shopworkers struggling with mental health in lockdown, survey reveals

TalkingRetail

Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals.

More Trending

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. .

Are Your Brand Values Inclusive?

Mission Minded

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded. Blog Nonprofit Branding

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Your Donors Want to Hear from You

Ann Green

I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors.

Nonprofit Donor Management: 4 Awesome Best Practices

Fundraising Coach

Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. .

6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool.

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Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Guest post by Joshua Meyer, Director of Marketing for OneCause. As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. .

How to Blog (And Why it Matters)

Mission Minded

Blog posts are a key opportunity for unique, timely, impact-driven storytelling that reinforces your brand. The post How to Blog (And Why it Matters) appeared first on Mission Minded. Blog Digital Nonprofit Communications Nonprofit Web Social Media

Telling Your Stories in the Current Climate

Ann Green

We’re halfway through 2020 and it looks like this will be a year that will stand out in history. We’re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality.

Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean.

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Mid-Year Check-In: Are You Taking Care of Yourself? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We are a little over halfway through 2020 and it is just one s**tstorm after another, isn’t it? But wherever you are right now, it’s important to take a step back and look at how you are taking care of yourself.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

If Brands Were People, Would You Want to Spend Time With Yours?

Mission Minded

Nonprofit brands, like people, are only interesting if they talk about something besides themselves. The post If Brands Were People, Would You Want to Spend Time With Yours? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging

Newsletter: This Chain of Fabric Stores Takes Lead on Mask Policy ; Five Sources of Thought Leadership Content ; What Deaf People Can Teach You About Virtual Communication

Selfish Giving

I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and and see you next week! ?? Partnership Notes 1. This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue.

Making Smart Investments is More Important than Ever

Ann Green

Nonprofit organizations will be facing some tough times ahead. During an economic downturn, the need for nonprofit services grows while some donors won’t be able to give as much, if at all.

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Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names.

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3 Musts for a Stand-Out Admissions Campaign This Year

Mission Minded

Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded. Blog Independent Schools

Newsletter: Charity Partnership Gone Awry May Topple Prime Minister ; Release the Kraken for Charity ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage

Selfish Giving

Let's talk about the Read for Purpose Book Club ?? for a bit this week. Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up.

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How to Engage With Your Donors by Using Visual Stories

Ann Green

Getting your donors’attention in the best of times is hard enough and we’re not in the best of times right now. In my last post, I wrote about the importance of telling your stories. Written stories are great, but donors may not have the time or energy to read a story right now. .

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Mixed Links for Nonprofit Communicators – July 24, 2020

Kivi's Nonprofit Communications Blog

How was your week? Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more.

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Keeping Up With Fundraising Trends (& Predicting New Ones)

J Campbell Social Marketing

Guest Post by John Killoran. Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue.

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Do We Need to Be On Campus to Understand Your School?

Mission Minded

If the magic of your school can only be felt by physically experiencing it, your ability to attract families will be limited. The post Do We Need to Be On Campus to Understand Your School? appeared first on Mission Minded. Blog Independent Schools

Newsletter: Meet the Queen of Cause Marketing ; Mountain Dew, Country Time Cut Stimulus Checks to Causes ; Time to Rethink the Humble Press Release ??

Selfish Giving

Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi. Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group.

Comms in Crisis? You are NOT Olivia Pope.

Kivi's Nonprofit Communications Blog

Scandal ’s badass and fictional White House Communications Director Olivia Pope could solve a nuclear level crisis…IN AN HOUR. But I am assuming that during the course of this year [and this might come as a surprise to your co-workers] that you are NOT Olivia Pope.

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Try the “100 Days” Theme for Your Next Video or Email

Kivi's Nonprofit Communications Blog

Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” ” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job.

How Do You Define Community Engagement?

Kivi's Nonprofit Communications Blog

It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean?

Social Media and Newsletter Ideas for August 2020

Kivi's Nonprofit Communications Blog

Need writing ideas for social media, blog posts, newsletter articles, and more? We have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

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Mixed Links for Nonprofit Communicators – July 17, 2020

Kivi's Nonprofit Communications Blog

Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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The Award for Best Pitch Goes To…

Kivi's Nonprofit Communications Blog

Chloe Greer. Rising Senior Chloe Greer! This is why… I’ve seen hundreds of good, bad and ugly nonprofit pitches as a media correspondent and former producer for the Public News Service.

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A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen

Kivi's Nonprofit Communications Blog

Karen Hansen. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting.

Coworkers Who Communicate All Day, Every Day

Kivi's Nonprofit Communications Blog

With more nonprofit professionals working from home during the pandemic, some of you are experiencing a new problem: coworkers and bosses who suddenly want to be in constant communication with you.