INDUSTRY INSIGHTS YOUR PEERS ARE READING
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative. MORE
How many times have you received an appeal or thank you letter that never mentions your past giving or that you’re a monthly donor? All you get is a generic, one-size-fits-all letter that doesn’t acknowledge who you are. MORE
We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon. MORE
A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward. MORE
Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S. MORE
Listen, Subscribe and Rate to our new podcast episode, here. We are so psyched to speak with Kishshana Palmer, CEO of Kishshana & Co. and Chief Growth Officer of The Future Project. MORE
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. MORE
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. MORE
Are you a feminist? Do you believe that people of different genders should be equal? if so, then YES! if no, then GTFO. There is a lot to say about feminism in the sector, and what AFP in particular can do better for women! Vanessa Chase, founder of The Storytelling Nonprofit and #FundraisingIsFemale, shares a few tips with us in this next episode of NAME IT! Podcast! Listen to the podcast here or watch the video below! MORE
A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. MORE
Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. MORE
The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. MORE
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. MORE
My webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you! How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. MORE
Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. MORE
The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake! MORE
Recently I checked my library account, and I checked out over 100 books in the last year. Did I read them all? But did I skim all of them? I read most of them. I love learning! When I started out in fundraising, I always wanted more knowledge. MORE
The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked. MORE
Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience. MORE
There are eight components of my innovative fundraising methodology : 1. Accepting the Pareto principle. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. MORE
Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ? MORE
You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism, board leadership) and interaction information (notes from discussions collected during donor calls and visits). MORE
Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT. But first, what the heck am I talking about? Disinformation is false information spread deliberately to deceive. MORE
Many nonprofits and campaign organizations regularly empower their supporters to throw their own house parties, host fundraisers, and organize community events. MORE
Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention. MORE
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. MORE
Can you believe this? WildWomanFundraising.com has over 1,000 posts on it! From over 10 years of writing! That’s a lot! So I made 3 new pages for you, where you can find all of my most useful posts, ALL in one place! The first page is all about Fundraising Careers. MORE
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. MORE
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything. MORE
When you don’t know yourself-. When you don’t know others… You’re hostage to the … UNSPEAKABLE! Like Michael Jackson says, “You’ve been hit by-You’ve been struck by! The UNSPEAKABLE!” MORE
It’s that time again. Conference season. The time when Decent Humans from all over the globe come together to learn new fundraising strategies, exchange stories of successes (and maybe even some misses), and gain valuable wisdom and insights to help further their missions MORE
Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. MORE
I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking! MORE
Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. MORE
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember. MORE
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. MORE
Julie Grawe is a senior brand strategist at Mission Minded and our director of digital. I asked her to give. The post Behind the Brand: The New Look and Feel of Canal Alliance appeared first on Mission Minded. MORE
Kivi's Nonprofit Communications Blog
MARCH 18, 2019
Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Wild Woman Fundraising
MARCH 20, 2019
Listen, Subscribe and Rate to our new podcast episode, here. We are so psyched to speak with Kishshana Palmer, CEO of Kishshana & Co. and Chief Growth Officer of The Future Project.
Kivi's Nonprofit Communications Blog
FEBRUARY 27, 2019
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need.
EveryAction
FEBRUARY 22, 2019
Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks.
J Campbell Social Marketing
FEBRUARY 21, 2019
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.
Public Sector Marketing 2.0
FEBRUARY 25, 2019
Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT. But first, what the heck am I talking about? Disinformation is false information spread deliberately to deceive.
Kivi's Nonprofit Communications Blog
MARCH 12, 2019
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
EveryAction
MARCH 4, 2019
We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.
J Campbell Social Marketing
FEBRUARY 18, 2019
Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.
iMarketSmart
MARCH 20, 2019
The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake!
Wild Woman Fundraising
MARCH 4, 2019
When you don’t know yourself-. When you don’t know others… You’re hostage to the … UNSPEAKABLE! Like Michael Jackson says, “You’ve been hit by-You’ve been struck by! The UNSPEAKABLE!”
EveryAction
MARCH 5, 2019
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it.
J Campbell Social Marketing
MARCH 20, 2019
Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience.
iMarketSmart
MARCH 13, 2019
I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking!
Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2019
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.
Wild Woman Fundraising
FEBRUARY 19, 2019
Recently I checked my library account, and I checked out over 100 books in the last year. Did I read them all? But did I skim all of them? I read most of them. I love learning! When I started out in fundraising, I always wanted more knowledge.
EveryAction
MARCH 6, 2019
Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships.
J Campbell Social Marketing
FEBRUARY 15, 2019
A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram.
iMarketSmart
MARCH 11, 2019
There are eight components of my innovative fundraising methodology : 1. Accepting the Pareto principle. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising.
Kivi's Nonprofit Communications Blog
MARCH 15, 2019
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.
Wild Woman Fundraising
MARCH 6, 2019
Are you a feminist? Do you believe that people of different genders should be equal? if so, then YES! if no, then GTFO. There is a lot to say about feminism in the sector, and what AFP in particular can do better for women! Vanessa Chase, founder of The Storytelling Nonprofit and #FundraisingIsFemale, shares a few tips with us in this next episode of NAME IT! Podcast! Listen to the podcast here or watch the video below!
EveryAction
FEBRUARY 21, 2019
Many nonprofits and campaign organizations regularly empower their supporters to throw their own house parties, host fundraisers, and organize community events.
Ann Green
MARCH 5, 2019
Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention.
iMarketSmart
MARCH 6, 2019
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser.
Kivi's Nonprofit Communications Blog
FEBRUARY 19, 2019
Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S.
Getting Attention
FEBRUARY 21, 2019
That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?
Selfish Giving
FEBRUARY 27, 2019
Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go.
J Campbell Social Marketing
FEBRUARY 19, 2019
My webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you! How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
iMarketSmart
MARCH 4, 2019
The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked.
Kivi's Nonprofit Communications Blog
FEBRUARY 20, 2019
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember.
Mission Minded
FEBRUARY 28, 2019
Julie Grawe is a senior brand strategist at Mission Minded and our director of digital. I asked her to give. The post Behind the Brand: The New Look and Feel of Canal Alliance appeared first on Mission Minded.
Selfish Giving
MARCH 13, 2019
A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward.
Ann Green
FEBRUARY 19, 2019
How many times have you received an appeal or thank you letter that never mentions your past giving or that you’re a monthly donor? All you get is a generic, one-size-fits-all letter that doesn’t acknowledge who you are.
iMarketSmart
FEBRUARY 27, 2019
You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism, board leadership) and interaction information (notes from discussions collected during donor calls and visits).
Kivi's Nonprofit Communications Blog
MARCH 20, 2019
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative.
CrowdRise
FEBRUARY 25, 2019
It’s that time again. Conference season. The time when Decent Humans from all over the globe come together to learn new fundraising strategies, exchange stories of successes (and maybe even some misses), and gain valuable wisdom and insights to help further their missions
Selfish Giving
MARCH 20, 2019
The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations.
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