Expert insights. Personalized for you.
Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. MORE
Blog posts are a key opportunity for unique, timely, impact-driven storytelling that reinforces your brand. The post How to Blog (And Why it Matters) appeared first on Mission Minded. Blog Digital Nonprofit Communications Nonprofit Web Social Media MORE
With more nonprofit professionals working from home during the pandemic, some of you are experiencing a new problem: coworkers and bosses who suddenly want to be in constant communication with you. MORE
Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. MORE
Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea. MORE
Let's talk about the Read for Purpose Book Club ?? for a bit this week. Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up. MORE
Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . MORE
I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and and see you next week! ?? Partnership Notes 1. This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue. MORE
Guest post by Joshua Meyer, Director of Marketing for OneCause. As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. . MORE
Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded. Blog Independent Schools MORE
Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. . MORE
We’re halfway through 2020 and it looks like this will be a year that will stand out in history. We’re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality. MORE
Karen Hansen. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. MORE
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. MORE
Getting your donors’attention in the best of times is hard enough and we’re not in the best of times right now. In my last post, I wrote about the importance of telling your stories. Written stories are great, but donors may not have the time or energy to read a story right now. . MORE
Guest Post by John Killoran. Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. MORE
Need writing ideas for social media, blog posts, newsletter articles, and more? We have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. MORE
Jennifer Cobb at home. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how Jennifer Cobb is adapting. Jennifer’s Bio: Jennifer Cobb is a storyteller at heart and a dedicated disciple of “donor love.” MORE
Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals. MORE
I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan. MORE
How was your week? Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more. MORE
Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi. Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group. MORE
Nonprofit organizations will be facing some tough times ahead. During an economic downturn, the need for nonprofit services grows while some donors won’t be able to give as much, if at all. MORE
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . MORE
We are a little over halfway through 2020 and it is just one s**tstorm after another, isn’t it? But wherever you are right now, it’s important to take a step back and look at how you are taking care of yourself. MORE
It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean? MORE
Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. MORE
Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. MORE
Nonprofit brands, like people, are only interesting if they talk about something besides themselves. The post If Brands Were People, Would You Want to Spend Time With Yours? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging MORE
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. We all know that sharing is the gold standard of nonprofit social media. . MORE
Chloe Greer. Rising Senior Chloe Greer! This is why… I’ve seen hundreds of good, bad and ugly nonprofit pitches as a media correspondent and former producer for the Public News Service. MORE
If the magic of your school can only be felt by physically experiencing it, your ability to attract families will be limited. The post Do We Need to Be On Campus to Understand Your School? appeared first on Mission Minded. Blog Independent Schools MORE
I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors. MORE
Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean. MORE
Scandal ’s badass and fictional White House Communications Director Olivia Pope could solve a nuclear level crisis…IN AN HOUR. But I am assuming that during the course of this year [and this might come as a surprise to your co-workers] that you are NOT Olivia Pope. MORE
Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” ” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. MORE
With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded. Blog Nonprofit Branding MORE
Kivi's Nonprofit Communications Blog
AUGUST 6, 2020
Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results.
J Campbell Social Marketing
AUGUST 10, 2020
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. We all know that sharing is the gold standard of nonprofit social media. .
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Kivi's Nonprofit Communications Blog
JULY 16, 2020
Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea.
J Campbell Social Marketing
JULY 15, 2020
Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. .
Public Sector Marketing 2.0
JULY 17, 2020
Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional.
Ann Green
JULY 28, 2020
I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan.
TalkingRetail
JULY 14, 2020
Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals.
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
J Campbell Social Marketing
JULY 27, 2020
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. .
Mission Minded
JULY 20, 2020
With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded. Blog Nonprofit Branding
Ann Green
AUGUST 4, 2020
I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors.
Fundraising Coach
JULY 13, 2020
Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. .
Kivi's Nonprofit Communications Blog
JULY 23, 2020
Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool.
J Campbell Social Marketing
JULY 23, 2020
Guest post by Joshua Meyer, Director of Marketing for OneCause. As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. .
Mission Minded
JULY 29, 2020
Blog posts are a key opportunity for unique, timely, impact-driven storytelling that reinforces your brand. The post How to Blog (And Why it Matters) appeared first on Mission Minded. Blog Digital Nonprofit Communications Nonprofit Web Social Media
Ann Green
JULY 7, 2020
We’re halfway through 2020 and it looks like this will be a year that will stand out in history. We’re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality.
Fundraising Report Card
JULY 8, 2020
Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean.
Kivi's Nonprofit Communications Blog
JULY 27, 2020
We are a little over halfway through 2020 and it is just one s**tstorm after another, isn’t it? But wherever you are right now, it’s important to take a step back and look at how you are taking care of yourself.
J Campbell Social Marketing
AUGUST 3, 2020
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.
Mission Minded
AUGUST 5, 2020
Nonprofit brands, like people, are only interesting if they talk about something besides themselves. The post If Brands Were People, Would You Want to Spend Time With Yours? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging
Selfish Giving
AUGUST 5, 2020
I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and and see you next week! ?? Partnership Notes 1. This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue.
Ann Green
JULY 21, 2020
Nonprofit organizations will be facing some tough times ahead. During an economic downturn, the need for nonprofit services grows while some donors won’t be able to give as much, if at all.
Kivi's Nonprofit Communications Blog
JULY 21, 2020
Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names.
Mission Minded
JULY 6, 2020
Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded. Blog Independent Schools
Selfish Giving
JULY 29, 2020
Let's talk about the Read for Purpose Book Club ?? for a bit this week. Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up.
Ann Green
JULY 14, 2020
Getting your donors’attention in the best of times is hard enough and we’re not in the best of times right now. In my last post, I wrote about the importance of telling your stories. Written stories are great, but donors may not have the time or energy to read a story right now. .
Kivi's Nonprofit Communications Blog
JULY 24, 2020
How was your week? Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more.
J Campbell Social Marketing
JULY 8, 2020
Guest Post by John Killoran. Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue.
Mission Minded
JULY 15, 2020
If the magic of your school can only be felt by physically experiencing it, your ability to attract families will be limited. The post Do We Need to Be On Campus to Understand Your School? appeared first on Mission Minded. Blog Independent Schools
Selfish Giving
JULY 22, 2020
Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi. Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group.
Kivi's Nonprofit Communications Blog
AUGUST 5, 2020
Scandal ’s badass and fictional White House Communications Director Olivia Pope could solve a nuclear level crisis…IN AN HOUR. But I am assuming that during the course of this year [and this might come as a surprise to your co-workers] that you are NOT Olivia Pope.
Kivi's Nonprofit Communications Blog
JULY 9, 2020
Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” ” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job.
Kivi's Nonprofit Communications Blog
AUGUST 4, 2020
It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean?
Kivi's Nonprofit Communications Blog
JULY 28, 2020
Need writing ideas for social media, blog posts, newsletter articles, and more? We have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.
Kivi's Nonprofit Communications Blog
JULY 17, 2020
Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
JULY 15, 2020
Chloe Greer. Rising Senior Chloe Greer! This is why… I’ve seen hundreds of good, bad and ugly nonprofit pitches as a media correspondent and former producer for the Public News Service.
Kivi's Nonprofit Communications Blog
JULY 20, 2020
Karen Hansen. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting.
Kivi's Nonprofit Communications Blog
JULY 22, 2020
With more nonprofit professionals working from home during the pandemic, some of you are experiencing a new problem: coworkers and bosses who suddenly want to be in constant communication with you.
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