Trending Articles

Why Your Giving Tuesday Efforts Will Succeed Or Fail

iMarketSmart

Our sector is, once again, awaiting the results of Giving Tuesday without much thought about what value WE are giving to our supporters— and that’s really too bad. Why,” you might ask? The answer: Because immutable laws apply when money is involved.

Mixed Links for Nonprofit Communicators – December 4, 2020

Kivi's Nonprofit Communications Blog

Welcome to the last month of 2020! Let’s celebrate getting one step closer to a new year with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends

iMarketSmart

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only!

10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of?

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We Need Your Help: Take the 2021 Nonprofit Communications Trends Survey

Kivi's Nonprofit Communications Blog

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.

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Asking is (almost) more about listening

Fundraising Coach

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously.

How to Keep Your Website Project On Track: A Checklist for Website Content Creation

Mission Minded

Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded. Blog Digital Nonprofit Web

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Mixed Links for Nonprofit Communicators – November 13, 2020

Kivi's Nonprofit Communications Blog

Another Friday the 13th? Let’s just all keep our heads down and read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have eye-tracking studies, sexy nonprofits, media coverage tips for the holiday season and more.

This is the Year to be Truly Thankful for Your Donors

Ann Green

Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. For many, it will be a different Thanksgiving.

Thanking donors is NOT an activity report

Fundraising Coach

Fundraising is filled with things that seem to make sense, but don't. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with. Statistics (we fed X many people).

5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

iMarketSmart

Be truthful, no tricks! You cannot build relationships upon lies. Not even white lies. Be relevant. . To do that, you must consider where ea ch supporter resides in the consideration process for giving and what they might be thinking.

#GivingTuesday 2020 – 6 Things to Focus On Besides the Facebook Match

J Campbell Social Marketing

When Facebook announced what it was doing this year for GivingTuesday December 1, nonprofits everywhere went into a frenzy. Just as it did last year, the company will match $7 million in qualifying donations made on its website or app starting on Tuesday, December 1, at 8 am Eastern Time.

Social Media and Newsletter Ideas for December 2020

Kivi's Nonprofit Communications Blog

Stumped for what you can tweet in December or say in your email newsletter? We have you covered! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

Fundraising During the COVID-19 Outbreak: 4 Best Practices

Ann Green

Fundraising during a pandemic can be a challenge. Check out our top four strategies for maintaining revenue and morale at your nonprofit during COVID-19. By Leigh Kessler. Nonprofits all across the globe have been met with substantial and unprecedented financial challenges so far this year.

What Would You Tell Your Past Self?

Mission Minded

Organizations frequently seek someone to consult on their organization’s brand, or reputation. How would you consult yourself? The post What Would You Tell Your Past Self? appeared first on Mission Minded.

How to Reach Out to Your Major or Legacy Gift Prospects Using LinkedIn

iMarketSmart

You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or maybe you have a predictive model developed to determine whom to contact first. Next, you send a letter to your prospect and promise to follow it up with a phone call.

#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

J Campbell Social Marketing

The final numbers are still being calculated, but GivingTuesday 2020 is shaping up to be a huge success! GivingTuesday reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. Read more here.

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox.

Setting Goals, Reaching Donors, and Other Crowdfunding Tips

Ann Green

Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. By Lomesh Shah.

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Your Logo and Your Seal. What’s the Difference?

Mission Minded

Think of it this way: a seal looks backward while a new logo looks forward. The post Your Logo and Your Seal. What’s the Difference? appeared first on Mission Minded. Blog Independent Schools Nonprofit Design

3 Uses For Social Media Marketing

Diva Marketing Blog

Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?

3 Digital Fundraising Myths That Need to be Busted – NOW

J Campbell Social Marketing

So here we are, in the middle of a global pandemic, trying to make sense not only of where we are but how we can plan for the future.

Five Lines Communications Directors Must Walk Carefully

Kivi's Nonprofit Communications Blog

Much of nonprofit marketing and communications success is about finding and maintaining your balance. Think of it as walking a fine line. If you venture too far to the left or the right away from that line, you’ll end up struggling in several different ways.

The Importance of Making Your New Donors Feel Welcome

Ann Green

As your year-end donations come in, you may have some new donors. If you get new donors this year, don’t take that for granted. In this tumultuous year, these donors saw a need and found a connection to your cause. Maybe you’re a food bank that’s seeing a record number of people.

Digital Metrics Reporting that Makes Sense

Mission Minded

Instead of numeric jargon, create analytics reports focused on your organizational goals and how your digital strategy helps to achieve them. The post Digital Metrics Reporting that Makes Sense appeared first on Mission Minded. Blog Digital Nonprofit Web Social Media

3 Uses For Social Media Marketing

Diva Marketing Blog

Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

What a training! Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.

Detailing December: A BIG Training Discount and How to Create Style Guides and Annual Reports

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW. Access our webinars, workshops, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599.

This Shouldn’t be the Usual #GivingTuesday

Ann Green

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 1. I don’t need to remind you the world is in a very different place than it was last year at this time.

Newsletter: How to Monetize Your Content with Corporate Partnerships ; Cause Marketing Can Solve Sports’ Gen Z Problem ‍♂️ ⚾️ ; Nonprofits That Smell Raise More Money

Selfish Giving

Build an audience. Engage with that audience. Monetize that audience (with corporate and other forms of support). For those of you who have been readers for a while, I can see your eye balls rolling.??I I know. I say this all the time! It's kind of become my mantra.

Taking Care of Yourself for the Rest of the Year #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Every year around this time, I share some tips on dealing with the extra stress that happens during the holidays. You can read those here: Less Stress This Year-End Season? Yes, Please! How to Take Care of Yourself This Season.

How to Make Your Media Pitches Camera Ready

Kivi's Nonprofit Communications Blog

You know that a picture is worth 1,000 words. But did you know that a picture can also be worth thousands of eyeballs?

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Twitter Introduces Its Own Version of Stories: Fleets

Kivi's Nonprofit Communications Blog

This week, Twitter announced that it too is jumping on the ephemeral content bandwagon by releasing the Fleets functionality — fleeting tweets or fleets that disappear after 24 hours. It is rolling out across accounts, so if you don’t have it yet, hang on, you will soon.

Mixed Links for Nonprofit Communicators – November 20, 2020

Kivi's Nonprofit Communications Blog

Happy Friday! Ready to wind down the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have some bad news for Twitter’s Fleets, podcast topics, year-end fundraising advice, and more.

What’s the First Document You Should Create Before Every Project?

Kivi's Nonprofit Communications Blog

It’s a creative brief and they will make your life so much easier! Creative Briefs are worksheets that communications staff use to collect the specific information they need from others before they begin working on a project.

Should You Put Social Media in Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

If you are just getting started with creating and using an editorial calendar at your nonprofit, you might get overwhelmed at the prospect of including EVERYTHING in it. Relax. Here’s some good news. Most nonprofits don’t put every social media post into their editorial calendars.

Pivoting to Digital Fundraising and Standing Out

Kivi's Nonprofit Communications Blog

Aleeka Kay Morgan. With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Let’s see what Aleeka Kay Morgan has done. Kristina. Guest Post by Aleeka Kay Morgan of American Cancer Society. Marching in place.