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Mixed Links for Nonprofit Communicators – September 20, 2019

Kivi's Nonprofit Communications Blog

New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

The murky waters of government employment and political neutrality

Public Sector Marketing 2.0

The Government of Canada has a generally well-written Values and Ethics Code , which public servants must abide by.

Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that).

Misinformation vs. Disinformation vs. Mal-information

Public Sector Marketing 2.0

Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online.

One Simple Tactic You Can Use to Be More Effective at Everything

iMarketSmart

I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out.

10 Top Takeaways from the Nonprofit Social Media Summit

J Campbell Social Marketing

The very first Nonprofit Social Media Summit was held on August 29th at Babson College, near Boston, MA – and what a day it was!!

How to effectively interact with donors

Fundraising Coach

So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it "seeing donors in their natural habitat.".

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3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)

iMarketSmart

What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? Probably not the latter). The options seem limitless, and, in fact, they most certainly are if you were to come across that much money!

How to Write Captivating Stories Your Audience Will Love

J Campbell Social Marketing

Information overload. Analysis paralysis. Noise. Clutter. . It’s a crowded digital landscape, with thousands of messages and notifications being consumed by our supporters each day. How can nonprofits get their message seen by the right people?

3 steps for less stress in fundraising for the next six months

Fundraising Coach

Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It's almost the fall.

Day in the Life of a Nonprofit Communicator – Laurice Grae-Hauck

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems.

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Messaging

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Finally, the true cause of high fundraiser turnover!

iMarketSmart

Recently a lot of people have been writing about the high level of turnover among fundraisers in our field.

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To Boost or Not to Boost – Facebook Ad Tips for Nonprofits

J Campbell Social Marketing

Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. But don’t despair!

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Fundraising with an eye to the future

Fundraising Coach

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy.

Where, When and How People Open Email

Kivi's Nonprofit Communications Blog

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.

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How You Can Write a Better Fundraising Appeal

Ann Green

Wow, what happened to summer? How did it get to be September already? We’re about to enter the busiest time of the year, especially if you’re doing a year-end appeal. Hopefully, you’ve started planning your campaign. Now it’s time to think about writing your appeal.

Could this be the true cause of high fundraiser turnover?

iMarketSmart

Recently a lot of people have been writing about the high level of turnover among fundraisers in our field.

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You Can Be the Best Board Chair

Mission Minded

At Mission Minded, our support of nonprofits lasts long after the work day is done. For several of us, that. The post You Can Be the Best Board Chair appeared first on Mission Minded. Blog Nonprofit Communications

#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving.

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Do You Need to Organize Your Images and Stories?

Kivi's Nonprofit Communications Blog

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)?

Nonprofit Fundraising: 5 Ways to Expand Community Engagement

Ann Green

By Wayne Elsey. Fundraising is the lifeblood of nonprofit organizations. But, planning and executing effective fundraisers is not an easy task to juggle while pursuing your mission.

The power of convenience: A follow-up to my post about online will-writing tools

iMarketSmart

The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we expect it in every area of our lives. Amazon.com is growing and profiting because it provides astounding levels of convenience to its customers.

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Is Your Tagline Too Long? (Or Too Short?)

Mission Minded

A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a. The post Is Your Tagline Too Long? (Or Or Too Short?) appeared first on Mission Minded. Blog Nonprofit Copywriting Nonprofit Taglines

REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?

Selfish Giving

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). There are four parts to this post. The graphs showing the results. I took these right from the Survey Monkey survey my email subscribers completed in July.

Social Media and Newsletter Ideas for September

Kivi's Nonprofit Communications Blog

Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

10 Great Nonprofit Websites and How To Improve Yours

Twenti

by Olivia Warnes. Check out these 10 examples of excellent nonprofit’s websites for tips on how to improve your own. Your website is the centre of your nonprofits online presence.

How to ask for a gift: Do you really have to ask?

iMarketSmart

At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds.

Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots.

How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line.

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement.

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What’s Your Fighting Message?

Kivi's Nonprofit Communications Blog

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund.

Mixed Links for Nonprofit Communicators – September 6, 2019

Kivi's Nonprofit Communications Blog

Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work? Here is Everything You Need to Know About Landing Page Design. Did you hear? Facebook Rolls Out Lead Generation In Messenger.

Mixed Links for Nonprofit Communicators – August 23, 2019

Kivi's Nonprofit Communications Blog

Minero. Atlanta, GA Happy Friday! I hope you had a good week and are ready to join me for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Are you dealing with Organizational Silos?

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We Want to Hear How Your Day Is Going

Kivi's Nonprofit Communications Blog

How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day?

[FREE Download] First 100 Days at Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you.

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5 Questions to Answer Before Deciding to Write a Book

Kivi's Nonprofit Communications Blog

Many communications professionals — but certainly not all — are natural-born writers. And if you like to write, or if you tell good stories, you’ve probably been told, “You should write a book!” ” So. should you? As you may remember, Antionette Kerr and I co-founded a non-fiction book publishing company called Bold and Bright Media a couple of years ago.