Trending Articles

Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.

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My Professional Development Plan: Get Lost on Purpose

Kivi's Nonprofit Communications Blog

This recently popped up in my Facebook Memories. It’s still true! In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan.

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Why do staff at smaller charities seem to have more time to write heartfelt thank you notes?

iMarketSmart

Some charities send me amazing ‘thank you notes’ They are personal, relevant and heartfelt. They make me feel all warm and fuzzy. And, they make me want to give again and again. But I’m perplexed.

Inclusive Conversations: Don’t Call Them That!

Kivi's Nonprofit Communications Blog

I had been a sking around, researching, and interviewing nonprofit friends about inclusive language for the upcoming webinar Don’t Call Them That: Language that Divides , well before the most recent national controversy.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Even more troubling, trust among the informed public (that would be our donors) in the U.S.

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Editorial Calendars: Why Do Them, Picking the Right Software and More

Kivi's Nonprofit Communications Blog

Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end. But the middle wasn’t so bad, so I edited out most of the annoying stuff, leaving 15 minutes of solid commentary on.

Donors Are Ticked Off by Excess, Unrequested Solicitation – Who Knew?

The Agitator

Why do results decline as volume goes up? At a basic level, each new communication cannibalizes results from those communications around it. Looking at one study here , researchers found that each additional mailing generated 1.81 Euro in revenues, but that 1.21

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Social fundraising guide -   Chapter Two: Fundraising on social is not social fundraising

CrowdRise

One of the biggest misconceptions of social fundraising is that it simply means to be active on social media using your nonprofit account. So for Chapter Two of our five part series, Social fundraising in the real world, we’re going to dig into the differences between fundraising on social and social fundraising, and how social fundraising is the rocket fuel you could be using to reach your program and event goals. Fundraising Social Marketing

Direct Mail Is Here to Stay (and How)

EveryAction

(This is the third post in our New Year, New Heights development series. Need to catch up? Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail.

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Does fundraising training focus too much on the ask?

iMarketSmart

Often I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’ Yet, in many ways, the ask is the smallest part of most fundraiser’s jobs. For instance, I bet most of your time is probably spent doing so much besides asking. And, frankly, I think most of the decision has already been made by your donors well before you pop the question.

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

In the Internet Hierarchy of Needs (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters. They are your website, your email list, and your social media platform(s).

Feedback Week: Unexpressed Desires

The Agitator

No, that’s not the title of the latest Nicholas Sparks novel. It’s your donors’ existence if you aren’t actively soliciting feedback. For every complaint an organization hears, there are another 26 people with a similar complaint who stay silent.

I Have No Idea What You’re Talking About [Nonprofit Jargon]

Kivi's Nonprofit Communications Blog

Every workplace has it. Every fandom has it. Every group of like-minded people has it. I am speaking of the dreaded JARGON, of course!

Introducing Elected Officials Look Up

EveryAction

Less than half of Americans can name their Representative in Congress, and even fewer know who represents them in their State Legislature. For nonprofits doing political advocacy, this presents a particular challenge when mobilizing supporters for actions such as letter writing or lobby days. That’s why we’ve created Elected Officials Lookup Pages - a tool that allows users to find their elected officials based on their address. Elected Officials Look Up Pages.

How It Feels To Be A Donor with Jen Willett (EF-S02-E03)

iMarketSmart

We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at [link]. The post How It Feels To Be A Donor with Jen Willett (EF-S02-E03) appeared first on MarketSmart, LLC |. Podcast

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All You Need is #DonorLove

Ann Green

I’ve written a couple of times recently about the lack of #DonorLove out there. This is a problem. Your donors want to feel appreciated and know their gift is helping you make a difference, and your lame, automatic thank you email doesn’t cut it. You need to do better.

Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal.

Your Invitation into the Circle of Trust

Kivi's Nonprofit Communications Blog

On today’s #NPCOMM Chat Live , Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors , or as we are calling it Inclusive Conversations.

Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner?

Have some fun with MarketSmart’s word search!

iMarketSmart

Want some fun? My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the sector and here at MarketSmart. Try it out! Click here to download the PDF! Word List. ANIMAL RIGHTS. BEQUEST CALCULATOR. CAPITAL CAMPAIGN. CHARITY. CITY OF HOPE.

Learn from Experiences (and Build Stronger Relationships as a Result)

Fundraising Report Card

Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card. Culture

Volume Has Been Tested. The Results Are In

The Agitator

Yesterday, I vented my spleen about the argument that volume leads to retention and that the volume of contact should be viewed as the lever to do so. Now, I’d like to put my case studies where my mouth is. Most of these are specific to mail. Because that’s where the testing has been heretofore.

Day in the Life of a Nonprofit Communicator – Cindy Olnick

Kivi's Nonprofit Communications Blog

Cindy Olnick. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies.

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Here’s a job description for a major gift or legacy gift lead outreach associate

iMarketSmart

Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Ever since I’ve received quite a number of calls from major gift and legacy gift fundraisers and leaders about the post.

Don’t Just Turn Down The Volume

The Agitator

The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Asheville, NC. Hello, awesome nonprofit communicators out there! Join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. It’s finally here!

Introducing Basic Pages on EveryAction

EveryAction

Some nonprofit communications and digital staffers may not have easy access to edit their CMS/website platform, but need to quickly spin up a basic page with information or helpful links for their supporters. We've recently built out Basic Pages on EveryAction to empower users to do just that. Basic Pages are available for all EveryAction packages, and allow users to display content without collecting information from supporters.

Last-Minute Valentines: Still time!

Getting Attention

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now.

How to Drive Donations for Your Nonprofit Using Facebook Live

J Campbell Social Marketing

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising.

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Testing Your Donor Identities

The Agitator

Previously on donor identity: It’s good to segment by identity. But they must be the right identity/ies. There must be meaningful differences among different identities. And you must be able to get value by messaging them differently. So, how do you know if you get value by messaging differently?

CALM not BUSY Book: It’s the Top New Release on Amazon

Kivi's Nonprofit Communications Blog

My new book is finally out and moving up the charts. . Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions.

How It Feels To Be A Donor with Jen Willett (EF-S02-E03)

iMarketSmart

We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at [link]. The post How It Feels To Be A Donor with Jen Willett (EF-S02-E03) appeared first on MarketSmart, LLC |. Podcast

Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing ; Best Place to Sell Girl Scout Cookies

Selfish Giving

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. You can find it here , but you probably won't be able to read it unless you are a subscriber. Let me summarize the major points and give you a few additional resources.