Trending Articles

Do You Skip Thanksgiving Too?

Kivi's Nonprofit Communications Blog

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas?

How to Gain Support for an “Unsexy” Cause

J Campbell Social Marketing

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question! .

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Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship.

7 Steps to Ethical Storytelling (G.R.E.A.T. Stories)

Getting Attention

Does the protagonist of your story know what she’s getting into—how you’ll use her story, and the risks are of sharing it? Probably not, if you’re like most communicators. Let’s change that.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

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16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. They want to be the hero in the story, not you.

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What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

#GivingTuesday 2018 is coming up fast! Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! That’s almost half a million people giving money, to more than 46,000 organizations. The best part?

More Trending

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote.

How I leave voicemail messages that get returned

iMarketSmart

Generally here’s how I leave messages that get returned: APPRECIATION: I say ‘thank you’ (and I get sort of ’emotional and gracious’ in my tone… without going overboard). It’s important to convey emotion so you sound relatable… human!

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

Last month I had the privilege of being invited by the Sharjah Government Media Bureau’s International Government Communication Centre (IGCC) to train government communications professionals in Sharjah, United Arab Emirates (UAE).

So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

Beth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. Kristina. Guest Post by Beth Hallowell.

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year.

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How to stop over-thinking and start engaging

iMarketSmart

Confucius said, “ Life is really simple, but we insist on making it complicated.” ” Engagement fundraising is so darn simple too! You don’t need to over-think it. Learn. Just start with a survey and ask your supporters about themselves.

30 Tools and Tips to Speed Up Your Digital Workflow as a Government Communicator in 2018

Public Sector Marketing 2.0

Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy.

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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Kivi's Nonprofit Communications Blog

New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links!

Go get your almost equal pay

Wild Woman Fundraising

It’s an open secret in the nonprofit sector that it’s a pink collar ghetto. We have the lowest wages of the entire USA. Chart courtesy of reader survey on blue avocado 2010. It’s bad in Canada too. See below. Lower than the public sector. Lower than the private sector.

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5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.

Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. “I can’t call ’em yet. I’m waiting for the wealth screening.'” ” “I really should send a letter to first.”

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Mixed Links for Nonprofit Communicators – November 9, 2018

Kivi's Nonprofit Communications Blog

Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

How it is to be a millennial listening to a 60+ year old white man’s life advice

Wild Woman Fundraising

I went to a talk for business leaders last week, and the first speaker was a 63 year old tall white man.

8 Secrets To Writing a Great Nonprofit RPF With Ease [Free Template]

EveryAction

When your nonprofit needs a new vendor or consultant, the standard course of action is to send out a Request for Proposal (RFP) - indicating that your organization is interested in receiving information from vendors.

How Your Restaurant Waiter Can Teach You About Fundraising

iMarketSmart

The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood.

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

J Campbell Social Marketing

It’s year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie.

Responsible for Graphic Design, but Have No Real Training? Join us Tomorrow!

Kivi's Nonprofit Communications Blog

If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house.

Here’s your magic wand for our nonprofit future

Wild Woman Fundraising

Fun fact- I used to work for a psychic hotline. My psychic hotline name was… Maxine Future. Pretty funny, huh? In seriousness though, this interview will help you predict the future. Really. Do you ever wish you had a crystal ball to let you know what is going to happen?

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Why You Need a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. You need to plan carefully. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows.

How to think about major gifts

iMarketSmart

Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it!

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6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Guest blog by John Killoran, CEO of Snowball. On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes.

Mixed Links for Nonprofit Communicators – October 12, 2018

Kivi's Nonprofit Communications Blog

Before we get into the finest links of the land, it’s my birthday this weekend and we are celebrating by inviting all of you to become All-Access Pass Holders AND save $200 while you’re at it.

This Nonprofit Leadership Summit was the best one yet! You can still get the recordings

Wild Woman Fundraising

The Nonprofit Leadership Summit is over-but if you’re bummed that you missed it, you can still get access to the recordings and the 25 CFRE credits. We have people still wanting the recordings even if they couldn’t be there in person.

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Exciting announcement + your #GivingTuesday game plan

CrowdRise

Now in its 7th year, #GivingTuesday (November 27th, 2018) has become the Superbowl for giving and a kick off to the generosity surrounding the holiday season.

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Here’s What Supporters “Buy” When They Donate to Charity

iMarketSmart

I think buying and donating are the same. Here’s why. When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. An opportunity to feel I’m not powerless in the face of need and can help (this is especially true during disasters).

3 Online Donor Retention Tips That Everyone Should Know

J Campbell Social Marketing

Guest blog by Lomesh Shah, CEO of NonProfitEasy. Your nonprofit’s supporters help with everything from advocacy to donations, making them essential for maintaining high success rates for mission-oriented projects. So how do you maximize donor retention? Start with prioritizing donor engagement.

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8 Tips for Proofreading from a Reformed Grammar Nerd

Kivi's Nonprofit Communications Blog

Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to let go of the “grammar nerd” in me. At least when it comes to things like texting and commenting on social media.

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How Will You Welcome Your New Donors?

Ann Green

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again.

5 tips to get more recurring donors over the holidays

CrowdRise

#GivingTuesday, the global day of philanthropy that kicks off the holiday giving season, is right around the corner. And, if you’re like most nonprofits, this time of year ignites your community’s generosity and helps you raise a good portion of your annual funding for your cause