Trending Articles

Cold calling major donors to arrange appointments doesn’t work— but this method does


No one likes getting cold calls and you probably don’t like making them.

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How Nonprofit Comms Staff Are Getting Training

Kivi's Nonprofit Communications Blog

We asked a new set of questions about professional development for communications staff in the 2018 Nonprofit Communications Trends Report Survey this year. We wanted to know the kinds of training people were participating in. No surprise, webinars were the most popular.

Trending Sources

6 Effective Ways to Thank Donors for a Lasting Relationship


Year-end giving is about more than just soliciting donations. It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement.

Thank God It’s Wednesday

The Agitator

Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event.

Nov 30

This Food Bank's Two Secrets to Partnership Success

Selfish Giving

"Every corporation is filled with people. If you can inspire the employees to care about your cause, and you do great customer service with them, you’ve got a friend for life." Source: Chronicle of Philanthropy Colleen Brinkmann has been raising money for a long time.

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More Trending

The Most Important Step in Donor Acquisition

The Agitator

#Giving Tuesday 2017 is now in the rearview mirror. So, we’ll be using this week to explore the proper onboarding of new donors from that event and the overall importance of proper onboarding generally.

Employee Fundraisers: A Better Way to Raise Money from Businesses

Selfish Giving

This Microsoft employee is willing to lose his man bun to help a good cause! Microsoft has again broken its record for employee giving, donating $142 million to nearly 19,000 charities last year.

Are you in love with your organization’s mission?


It’s all about love. Once you brush away the internal politics, the nasty board member out to get you, the job title or raise you did or didn’t get, and so many other things that can drive you nuts, it all boils down to one simple question: Are you in love with your mission? If you are not in love with your mission, you can’t expect your donors to love it. And, you can’t expect them to support it.

“Ho! Ho! Ho!” or “No! No! No!”

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.”

How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director!

Exceptional Results From Exceptional Expenses

The Agitator

The old saw was that nobody ever got fired for buying IBM. Being part of the herd is a safe, comfortable place to be. But back on Tuesday, we talked about zigging where others zag by avoiding year-end matches to increase revenues.

The Key to Cause Marketing Success.are Emojis???

Selfish Giving

Source: Business2Community I know what you must be thinking: Joe has finally gone nuts.

Top 10 Ways You Can Benefit from Conducting a Donor Survey


Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. Identify – Decide who your best donor prospects are based on what they say. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters. Prioritize – Determine who requires attention most urgently.

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

Pictured: Me reading these stupid pitches… Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know. Audience. This also goes for asking someone to publish or link to your content.

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15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered!

Guide 10

A Soggy Box of Matches

The Agitator

Last year, I made the mistake of subscribing to the email newsletters of the top 100 nonprofits in the United States for end-of-year giving. The summary version of this story is that the average organization sent ten emails during December. And the emails were tough to differentiate by organization. For #Giving Tuesday almost every organization used a match. For the very end of the year, one in three emails featured a match in the subject line. (No,

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Ep242: How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Richardson , Vice President of Marketing, Casey’s General Stores , a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35

LinkedIn for Fundraisers (EF-0019)


On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at [link]. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Podcast

Donating Online Shouldn’t Feel Like a Transaction

Ann Green

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction.

Nov 4

Photos to Ignite Year-End & Protect Privacy (Ask Nancy)

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.

Onboarding: The Fierce Urgency of Listening

The Agitator

The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters.

Ep241: Nestle Nesquik Raises Funds for Movember with #QuikStache

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Melanie Zachar Kaloski , Nesquik Marketing Manager at Nestle , about QuikStache , a fun campaign with the Movember Foundation to raise awareness of men's health.

Is the person who answers your phones your weakest, lowest paid employee?


Everyone is a fundraiser. Don’t believe me? First, a short story. My dad ran a very large insurance agency. Over 100 people. One of the largest in the U.S. He used to tell me that he had a nasty receptionist. But she had been on his staff for so long, he couldn’t bring himself to fire her. Then one day he found out that one of his biggest clients was no longer going to use his agency for their insurance. When he finally got them to tell him why, they said, “It’s your receptionist!

What Do You Do on a Daily Basis to Make the World a Better Place?

Kivi's Nonprofit Communications Blog

While we have wrapped up our Day in the Life of a Nonprofit Communicator blog series for 2017, I need to hear from more of you so we get the 2018 edition off to a great start!

Our EveryAction Hero: National Women's Law Center


Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives. In recent months, fueled by the increasingly polarizing political and social climate, the National Women’s Law Center has become a pivotal player in the resistance movement.

Time To Go To Jail?

The Agitator

It’s been years since I was tear-gassed, arrested and tossed in jail for something worth fighting for. And the same holds for the leaders of most causes I support. Is that a sign that most nonprofits have become too much a part of the establishment, too much a part of the problem?

Trust 15

The New Principles of Nonprofit Branding and Marketing

Selfish Giving

Photo via Thomas Leuthard on Flickr. Two of the biggest challenges facing nonprofit organizations are relevance and visibility. To prosper on the new philanthropic landscape, nonprofits must change how they engage the world with branding and communications.

Don’t Brag So Much

Ann Green

I’m sure you’ve been to a party and ended up stuck in a conversation with someone who talks too much about himself or brags about all the wonderful things she’s done. It’s exacerbating and you can’t get away fast enough.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Cane and Table. New Orleans, LA. It’s that time of the week again – the time where I share the best articles, posts, infographics, and training for my favorite nonprofit marketers and fundraisers. Join me for Mixed Links… Facebook has changed its photo sizes again.

All of the Nonprofit Leadership Ideas!

Wild Woman Fundraising

I have taken a greater interest in leadership this year. This is me teaching how to build trust, deliberately, at your nonprofit job, to the Women in Philanthropy group in Holyoke, MA, in November 2017. Why leadership?

Getting a Fresh Start for Your Organization

The Agitator

At the beginning of the week, Roger talked about behavioral science cues and how they can help you boost year-end giving. Today, I’m going to cheat just a bit and move the conversation a few days forward: what do you do at the beginning of the year?

Why I Have a Podcast and You Should Too

Selfish Giving

Photo via Jeffrey Zeldman on Flickr. Finding a content gap where we could offer something truly differentiated was critical. The news coverage worked. We were able to save our audience time every week and told them what we thought was the most important news of the week."

13 Minutes to Boost Credibility & Impact: 2 DAYS LEFT

Getting Attention

Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results. For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot on. And strengthen the community of which you’re a vital part.

Stop Wasting Time and Money on an Annual Report Most People Won’t Read

Kivi's Nonprofit Communications Blog

Publishing an annual report is a best practice. But that doesn’t mean you have to spend 100+ hours creating it! Join us tomorrow for: Go Short with Your 2017 Annual Report. with Kivi Leroux Miller. Tomorrow, December 7th at 1:00 P.M. Eastern (10:00 A.M. Pacific). Registration is $99.