iMarketSmart

OCTOBER 18, 2017

Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get the idea? Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Retention efforts cost money. They are sophisticated too, so they cost time.

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J Campbell Social Marketing

OCTOBER 16, 2017

Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017.

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Kivi's Nonprofit Communications Blog

OCTOBER 9, 2017

Seth J. Katzen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

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iMarketSmart

OCTOBER 4, 2017

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.

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The Agitator

OCTOBER 12, 2017

Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms.

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The Agitator

OCTOBER 11, 2017

I was drawn to a Fast Company article titled What Do People Want When They Give To Nonprofits? I would have thought the answer was pretty easy. Feelings like self-validation, relief (from anger, frustration, fear, etc), recognition, efficacy and connection came to mind. But the article left me disappointed, wandering into areas like “gamifying” donor engagement and using goal progress bars to encourage giving. Tactics and tools, not feeling states.

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J Campbell Social Marketing

OCTOBER 11, 2017

Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored.

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EveryAction

OCTOBER 9, 2017

It’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations. With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development.

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Kivi's Nonprofit Communications Blog

OCTOBER 3, 2017

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off?

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The Agitator

OCTOBER 5, 2017

We don’t pay nearly enough attention to the issue of disrespect and the horrible price our sector pays for ignoring it or shrugging it off with a “well, that’s the way it is.” Disrespect runs rampant in the nonprofit world.

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J Campbell Social Marketing

OCTOBER 13, 2017

Facebook and Instagram went down on Wednesday and people lost their minds. They were worried they couldn’t get the latest updates from friends and family members, but also they lost their major source of news, information, and community. Sound scary? It’s just reality!

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Selfish Giving

OCTOBER 10, 2017

Today on CauseTalk Radio , Megan and I talk to Annie Ford Danielson , Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries.

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Kivi's Nonprofit Communications Blog

OCTOBER 11, 2017

#GivingTuesday is only 47 days away so I thought I would compile a list of blog posts, articles, and other resources out there to help you make it a successful day. You don’t think #GivingTuesday is worth it?

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iMarketSmart

OCTOBER 2, 2017

Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio.

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The Agitator

OCTOBER 8, 2017

In Are You an ATM or a Fundraiser? I raised the issue of how ‘disrespect’ — for the profession, for each other, and for the donor — is contributing to a bleak future for our sector. Claire Axelrad was among Agitator readers who added to the ‘what’s wrong’ list. “ The lack of a philanthropy culture stems directly from the TOP. From leaders who view money as ‘filthy lucre’ and fundraisers as ‘money grubbers.’

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J Campbell Social Marketing

OCTOBER 17, 2017

On Wednesday, I’ll be moderating a panel of distinguished visual marketing experts at the Social Tools Summit in Boston. My panel is entitled: “ Pics, Videos, and Infographics, Oh My! The Future of Visual Social ” – one of my absolute favorite topics.

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Ann Green

OCTOBER 18, 2017

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening.

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Kivi's Nonprofit Communications Blog

OCTOBER 10, 2017

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it.

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iMarketSmart

OCTOBER 11, 2017

NOTE: IF YOU WANT TO MEET-UP WITH ME AT BBCON, SCROLL DOWN. Lawrence Henze, Greg Ring and me. At 9 am next Thursday (October 19th), I’ll be speaking with Lawrence Henze (Principle Consultant, Target Analytics) and Greg Ring (Co-Founder, Fulcrum Philanthropy Systems).

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The Agitator

OCTOBER 2, 2017

A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 price is out of my nonprofit range.” I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.

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Selfish Giving

OCTOBER 17, 2017

Today on CauseTalk Radio , Megan and I talk to Laura Swapp , Director of Public Affairs & Next Gen Marketing at REI , about an ambitious new campaign called Force of Nature.

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Ann Green

OCTOBER 11, 2017

By now you’ve all heard about GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. We’re saturated with information about participating. Perhaps you’ve participated in the past and it’s been successful or maybe it wasn’t. Perhaps you’re thinking about participating for the first time. My problem with GivingTuesday and any giving days, for that matter, is they focus too much on getting donations. Many of these donors are first-time donors who don’t give again.

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Kivi's Nonprofit Communications Blog

OCTOBER 4, 2017

When should your nonprofit release a statement to the news media? Charities have been asking this question with increased frequency in light of a dizzying array of controversial news items that have a clear connection to the nonprofit world.

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iMarketSmart

OCTOBER 16, 2017

She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00). In my opinion your refusal speaks to the shortsightedness and ineptness of those who review such proposed gifts.” ” Wow!

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The Agitator

OCTOBER 3, 2017

In his post yesterday , Roger suggested that fundraisers — no matter how happy they might be in their current position — should occasionally interview elsewhere as a means of garnering fresh ideas and stretching their professional horizons.

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Selfish Giving

OCTOBER 3, 2017

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Wild Woman Fundraising

OCTOBER 16, 2017

Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns.

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Kivi's Nonprofit Communications Blog

OCTOBER 18, 2017

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting. There’s a whole association dedicated to communications measurement.

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iMarketSmart

OCTOBER 5, 2017

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at [link]. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |.

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The Agitator

OCTOBER 10, 2017

There’s no better time than the year-end giving period to significantly upgrade your donors. By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks.

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Ann Green

OCTOBER 2, 2017

After you send your year-end appeal, you’ll most likely gain some brand new donors, which is good news. The bad news is over 70% of these first-time donors won’t make a second gift. Don’t let that happen to you. Nonprofit organizations don’t spend enough time trying to keep their current donors.

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Wild Woman Fundraising

OCTOBER 8, 2017

Read the first part of this post here. According to Robert McKee, there are 4 Primary techniques for Progression. Social progression -Widen the impact of character actions into society. Personal progression -Dark personal secrets.

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Kivi's Nonprofit Communications Blog

OCTOBER 20, 2017

Zambra. Asheville, NC. It’s the end of another week so join me for some fresh Mixed Links… Find out How to Smash Your Blogging Goals in Just 5 Days (although the tips here would work with all kinds of goals).

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iMarketSmart

OCTOBER 19, 2017

On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

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