Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Businesses trying to reach the youth segment did a double take. All of my personal friends still have profiles, we still use it for invitations/RSVP’s, we still post something up once in a while (usually pics or a YouTube video we just want to share), however most of the “real&# conversations have moved. Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006.

7 things I learned about Millennial Engagement from Mr. Youth

Nonprofit Marketing Blog

The best presentation of the morning was by Matt Britton of Mr. Youth , an expert in helping brands to use social media to engage with millennials. Marshalls did this with Kell y, a popular cross-dressing character on YouTube. Today, the Case Foundation is holding a virtual summit on millennial donors, and I’m covering it in several blog posts today.

Trending Sources

Nonprofit Video Awards Announced

The Agitator

For the eighth year, See3, YouTube, NTEN and Cisco, now joined by The National Alliance for Media and Culture and the National Youth Media Network have combined to select the best of nonprofit videos. Topic: Need to do more to end tragedies like youth suicide.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

The result was a campaign that gained a good deal of positive feedback, created buzz along with 100,000 YouTube views (and growing), didn’t break the bank and assisted the organization to meet and exceed its business objectives in the fourth quarter. Sean King.

Free digital storytelling tools for nonprofits


Animoto is a very simple to use animated slide show producer (photos, text, music , various design templates, all animated automatically) that you can share through YouTube, Facebook, etc. Flickr/mysza831. A little holiday gift for you!

The Worst Cause Marketing of 2011

Cause Related Marketing

Advocacy ads from The Candies Foundation, featuring Bristol Palin and Mike “The Situation” Sorrentino, among others, aimed to “shape the way youth in America think about teen pregnancy and parenthood.” Naturally videos of the plays would end up on YouTube.

5 Tips for Turning Small Change into Bigger Change

Nonprofit Marketing Blog

UNICEF distributes its Trick-or-Treat boxes through schools, local chapters of Key Club International (a youth-led division of Kiwanis International), Crocs stores nationwide, and many other outlets. UNICEF makes the most of social media for the TOT campaign (blogs, Facebook, Twitter, Flickr, and YouTube) and it encourages participants to share what they’re doing with their own networks. A guest post by Barbara Becker.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign. As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory?

Free tool of the week: Glogster for interactive posters


In a matter of about 15 minutes, I whipped up two super-simple cause posters about the need for youth development opportunities. Note: The one on the right has an embedded Youtube video.) This week I’m back on the trail of online storytelling tools for nonprofits and foundations.

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Is Invisible Children truly dedicated to helping youth in war-torn central Africa? As I write this post, the numbers who have watched the video on YouTube climb faster than I can bother to get the number posted (I’ll just stop here at 74.846 million views). The range does not much narrow once one moves beyond the YouTube comments ? Indeed, it might hold the record as the longest running video on YouTube that nevertheless went viral.

Sites and Resources Redux


I know I have not been updating this blog as often as I should but hectic travel and work schedule has gotten in my way and now I am leaving for vacation for Peru for 1 week. Over the past few weeks, I have been gathering interesting articles and new sites to share, so while I am away, here are some interesting reads and to do's: My new "MUST READ EVERY DAY" is Mobile Marketer's daily email with articles about what people are doing with mobile.

Interview with a Fundraising Expert: Lisa Gray, Founder of LDG Associates

Fundraiser Ideas

You’ll want to be sure that you include information about the organization or program (like a YouTube video) and highlight beneficiaries (this works well for organizations that work with youth or adults and teach something – music, art, writing). Lisa D. Gray brings over 20 years of experience in fund development that focuses on building resources for social change strategies at all levels and across disciplines.

Demographics of Social Network Users (and Other Audience Research)

Social Marketing and Social Change

Another 6% have an account on LinkedIn, 2% have an account on Yahoo, and 1% each have accounts on YouTube and However, unlike the majority of other applications with a similarly large percentage of youth, Twitter use is not dominated by the youngest of young adults.