Cold calling major donors to arrange appointments doesn’t work— but this method does


Our cold-calling wasn’t working! Here’s how it works. This will work for you too but you have to recognize that engagement calling involves a mandatory two-step process involving the following components: CALL #1. Then let me know how it works!

Work 78

Why do people at work treat me this way?

Wild Woman Fundraising

I’ve seen all of these responses and more, when I go in to work at nonprofits. What are you giving up to work at a nonprofit? And what would you be giving up to work at a corporation? Now more and more people yearn for work that is in itself “meaningful.”

Work 65

Trending Sources

Work Your Proper Hours

Wild Woman Fundraising

Work Your Proper Hours! Why is staying late equivocated to working hard? You could probably get all of your work done in 3 hours and have the rest of the day to play. Their article is called: Work Your Proper Hours: A Campaign Against Unpaid Overtime.

Work 61

Asana—Streamline the Work Behind Your Work (Nonprofit Blog Carnival)

Getting Attention

As nonprofit communicators, we all know what it’s like to try to find balance in our work despite competing priorities, multiple teams and never-ending deadlines. A process for every project : Creating our own templates in Asana enabled us to take the guesswork out of the work.

Work 96

Work Our Audience-Driven News Climate

Getting Attention

How YOU Can Work this Trend to Benefit YOUR Organization. Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences.

How MarketSmart Works With Partners


People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. Bottom line: Our friends, partners, and allies in the fundraising community work with us to use our platform and to learn to employ it. . Do you work for a CRM or other software company?

CRM 43

Why I’m Working with Bloomerang

Kivi's Nonprofit Communications Blog

So it was sort of a big deal, at least in my own head, when I started talking to Jay Love , the CEO of Bloomerang , about working together. In late 2012, Jay decided to create a new kind of donor management and fundraising software, this one with best practices baked right into how it worked. Jay’s work with Tom led him to me. Much of what we talk about at Nonprofit Marketing Guide requires software to do well.

Work 87

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.

Work-Life Balance at #15NTC

Kivi's Nonprofit Communications Blog

This morning, Stephanie Bowen, Leili Khalessi, Kerala Taylor and I led a session called Paradox but Possible: Hardcore on Work AND Life. Greetings from Texas, Y’all! Kristina and I are currently in Austin, TX at this year’s Nonprofit Technology Conference.

Work 49

Reader Questions: Are you being bullied at work? What can you do?

Wild Woman Fundraising

This work draws on policies that they have put in place to protect their workers. What we want to work towards is getting enough attention around it to change policies and make sure bullies learn that they can’t continue their bad behavior. How can you resist manipulation at work?

Work 56

Stay Focused at Work: 4 Ideas You Can Try

Kivi's Nonprofit Communications Blog

Pick just one and see if using it every day for a week helps you feel more focused at work. If you work in an open floor plan office, or the office culture is very conversational, you may need to give others around you cues for when you shouldn’t be interrupted.

Ideas 77

The Work behind Your Work: Your Methods & Wants for Nonprofit Blog Carnival

Getting Attention

This is the work behind our work. . That’s the work behind our work. We focused on marketing work there but the discussion got so deep and passionate that I wanted to expand it to include all of you, across functions.

April 83

Chunking Out Your Time: What Works for You?

Kivi's Nonprofit Communications Blog

Read virtually anything on productivity, and you’ll come across the concept of chunking out your time: working on one specific thing at a specific time. I’ve tried them all, and for me, a combination of day themes and Pomodoro seems to work best. What works for you?

Work 68

Does Ask, Ask, and Ask Again Really Work?


I don’t believe that major gift fundraising works to get results the same way pounding a hammer against a nail does to get it into a piece of wood. The post Does Ask, Ask, and Ask Again Really Work? Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and ask again.” ” All the rest is commentary. Here was my response: “I think I have to respectfully disagree.

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

Because I thought nonprofits wanted to work with an agency for their website. People want to work with those who provide the best results. And they want to know the name, face, personality and qualifications of the folks they’re working with.

Finally, you can learn what words work to raise money!


Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ). If you want to see the whole Words that Work webinar, you can check out the recording here.

#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

Here are the numbers in nifty, shareable graphics: Case Studies – What Worked . Giving Fuel ended up working out incredibly well for Crossroad. Did Facebook Fundraising Work? The post #GivingTuesday 2017 Recap – What Worked and What Didn’t appeared first on JCSM.

Marketing Your Cause to Millennials—What Works

Getting Attention

Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. What has worked for you? She blogs here on getting successful yet stress-free as a nonprofit staffer. The Secret to Marketing to Millennials—There Isn’t One.

Work 68

10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

Another thing he saw over and over again was nonprofit boards assuming that everyone who worked at the nonprofit was an idiot. I HEARD THIS from other people when I worked at this nonprofit, both the board and the CEO thought staff were STUPID! Scary by Marco Mazzei from Flickr.

Working in Canada goes Mobile

Public Sector Marketing 2.0

Essentially these are government services that I have discovered through my consulting work, which are not always well known, yet extremely valuable. It was initially developed for skilled immigrants looking to work in Canada, however once you try it out yourself you’ll realize that it’s useful for domestic audiences as well. There is also the very useful branded Working in Canada YouTube Channel with useful videos and enabled comments.

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

That has major implications for the effectiveness of your communications work, depending on your goals. According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created.

Spread the work around

Get Fully Funded

If you working on raising the money of your dreams, you should always be on the lookout for people who can help advance your cause. After all, you can’t do it yourself and many hands make light work. People don’t have to be Board members to serve on a committee for your organization, they just have to care about the work your nonprofit is doing, and be willing to give their time and talent. . Make sure they have the time and are willing to do some work.

Work 32

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

Work 35

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Today, let’s look at three more, this time related to work processes, or how to do things better. They can create deadlines, rhythms, and sequences to the work. Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M.

4 Tips for Subject Lines That Work

Fundraising 123

Subject lines are more important than you might think. On average, at least 100 emails flood your constituents'' inboxes every single day. That''s a lot of digital noise to shout over, which is why your email subject lines need as much TLC as the content inside. Here''s a simple, four-step makeover to help transform your subject lines from ho-hum to "Oh, wow!" " 1. State the Obvious. Don''t dance around the point of your email.

Spam 46

Telephoning Works

The Agitator

After last week’s focus on sexy social media, it is with some trepidation that I turn this week to — dare I say it?! — mundane telephone fundraising. So yesterday. At first I wasn’t going to do this.

Work 17

Is your email signature actually working for you?


We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing

What Prevents You from Getting Your Best Work Done

Kivi's Nonprofit Communications Blog

We’ve added several new questions to the 2016 Nonprofit Communications Trends Survey ( take it now! ), including: How big of a problem are these situations in preventing you from getting your best work done at your nonprofit? Too many interruptions in the work day.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

million marketing budget funding the work of three departments and 13 staff members. Now, just over two years later, I find myself at a much different organization— Meals on Wheels of Central Maryland—working in a much different way. I am working hard to develop a low-budget marketing program that engages each audience segment. And my plans are based on what I know works in our region—community events, not multi-million dollar ad budgets.

Put Shakespeare’s Storytelling Skills to Work for Your Nonprofit

Getting Attention

Guest blogger Kim St. John-Stevenson is the communications officer at the St. Luke’s Foundation of Cleveland, and a dedicated advocate for funding nonprofit skill building in Communications. “To be or not to be, that is the question.”

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

You can include other things like postcards and bookmarks, but you have to test and see if these work for YOUR donors, not just take someone’s word that they work for ALL donors.

Ads 68

7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

A favorite year-end tactic, storytelling brings your nonprofit’s work to life. The photo should be high-quality, and it should feature the person being helped or show the impact of your nonprofit’s work. Numbers can quantify your nonprofit’s work in objective ways.

Do The Job Or Do The Work?

The Agitator

In his Starting Over series, Roger will be urging fundraisers to take a fresh look at how we’re going about our work. ” One might say that those fundraisers — the coasters — are just doing their job , but not the work. In yesterday’s post he commented that “much of our sector just keeps doing the same thing over and over and over”, arguing that “too many fundraisers. simply coast through their professional life following the consensus.

[FNAME] Never Works

The Agitator

Here — in [FNAME] Never Works — is his core message and question: “There is a fine line between marketing brilliance and having to walk into your boss’s office and explain a poor customer digital experience that went viral. Axciom is certainly one of the top bananas when it comes to database marketing. These folks breathe data.

“Calls to Action” That Just Don’t Work

Kivi's Nonprofit Communications Blog

Work with you. Are You Talking to Me? What Am I Supposed to Do - Or Not Do? If you find yourself asking your nonprofit’s supporters to. Support. Participate. Engage. Believe. Understand. Be proactive. Collaborate. Buy in. Promote. Share. Educate. Network. Connect. Partner.

Work 69

How does an appeal letter edit work?

Wild Woman Fundraising

She also began to hire people to do things around her house and was being over charged for the work they did. We work with landlords, utility companies and other creditors to arrange payment plans. How does an appeal letter edit work? I recently did a series of webinars for National Meals on Wheels, and the latest one was on appeal letters. Here’s a sample letter that someone sent me, asking me for feedback. I decided to re-write the whole letter.

Why Social Fundraising Works

Nonprofit Marketing Blog

So, why does social fundraising work so well? How does tapping into the power of relationships transform a simple ask into a more effective, inspiring call to action?

An insider snapshot of what it’s like to work at MarketSmart


But I thought I’d share it with my readers so they could get a glimpse into what it’s like to work here at MarketSmart. Here’s Zach’s article about working at MarketSmart. The post An insider snapshot of what it’s like to work at MarketSmart appeared first on MarketSmart, LLC |. Fundraising fundraising report card marketsmart marketsmart glassdoor philosophy podcast Side Hustle School work culture

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

Source: Ad Astra UK The above graph and the below video from Rand Fishkin of Moz are must see and watch as they clearly explain the content marketing sales funnel, how it works and why it only works when you have content at all three phases: Know, Like, Trust.

13 Paths to Productivity & Satisfaction—Nonprofit Staff & Consultants

Getting Attention

Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there).