Make It Easy to Spread the Word (Case Study)

Getting Attention

But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Film Festival which I’ve previously spread the word on— and current goal (to boost submissions by COB today ).

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Start Putting These Words Everywhere Right Now


Put the following words everywhere you possibly can: “Please consider making a gift to {your organization} in your will and financial plan.” The post Start Putting These Words Everywhere Right Now appeared first on MarketSmart.

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Trending Sources

Consider using the word “consider” more often


“Consider” is a very powerful word for fundraising. So, I suggest you consider using the word “ consider ” more often. The post Consider using the word “consider” more often appeared first on MarketSmart |. Consider this.

4 Motivating, Memorable Words (Message Case Study)

Getting Attention

If crafted right, these eight words (or less) will complement your organization’s name to convey its unique impact or value with personality, passion, and commitment. Magical, memorable and likely to be repeated, in just a few words! You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.

Finally, you can learn what words work to raise money!


Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ). In it, he presented evidence that many of the words we use in the sector are actually off-putting to our supporters.

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Try one of these tried-and-true words and phrases to get the open, click and completion! Sending a petition, pledge or other advocacy call to action to your email list? I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. The post 3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns appeared first on JCSM.

My Three Words for 2017

J Campbell Social Marketing

Can you condense your New Year’s Resolutions down to just three words? Why Three Words? Even though I have been a long-time fan of Chris Brogan, and I am an avid reader of Rob Hatch’s email musings, I have never created my own three words for a year. Word #2: Focus.

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. The Method: Make it easy for partners and bloggers in the nonprofit arena, plus YouTube influencers, to spread the word.

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Your Org’s Personality in Three Words?

Kivi's Nonprofit Communications Blog

Do you see your organization in these words? What’s your organization’s personality in three words (either now, or what you aspire to)?

Top 5 Words to Avoid to Achieve Messaging Awesomeness

Kivi's Nonprofit Communications Blog

” In today’s guest post, Erica Mills of Claxon Marketing takes it to the next step by showing how specific words can actually debilitate your messaging. But finding the right words is hard. So you’ve got to make your words work. There’s always a better word.

No words necessary

Donor Power Blog

Just a 4-word phrase, “Worth a Thousand Words”. But have you ever thought about telling your story without words? I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing.

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Showing Off Your Non-Profit: A Word About Tours

A Small Change

A donor tour is possibly one of the most exciting parts of fundraising. Tours give you the opportunity to show off your organization and talk to your donors face to face. They provide you the chance to share all your organization’s wonderful stories and provide a context for the work that you do.

Words Or Video … Content Still King

The Agitator

Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video. But here’s his clincher point: “Great video doesn’t change the rules. A great video on your site isn’t enough.

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Words vs Video

The Agitator

I love words. I’ve made most of my career out of educating and persuading people through words. And yes, with an occasional photo or graphic to back me up. But now there’s video … but not just video … online video.

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The Only Famous Last Words That Count

Getting Attention

The only famous last words that matter are your call to action. Vice-Presidential candidate Paul Ryan aced it in his closing statement to last week’s debate: “The choice is clear, and the choice rests with you. And we ask you for your vote. Thank you.”

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L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. The six-word line is; “You Share.

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Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

Pro Tip – Check How Easy Your Text Is to Read in Word

Kivi's Nonprofit Communications Blog

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level.

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Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

One important ingredient is your tagline — those vital eight words or less that complement your organization’s name to convey its unique impact or value with personality, passion, and commitment.

The Most Sinister Word in Fundraising

The Agitator

In his remarkable new book How To Turn Your Words Into Money , Jeff wisely alerts fundraisers to the manifestations and dangers of the most sinister word in fundraising. The word?

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Beware Of The ‘S’ Word!

The Agitator

Excuse me, but I just gotta get this out of my system. I am so fed up with reading and hearing from those who use the term ‘strategy’ without the slightest idea what it means. It’s a disease of dumbness and idiocy that has particularly infected the consulting community.

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See what happens when donors and board members switch a few words


Shortly after that meeting I heard a major donor say nearly the same darn thing but they switched a few words around as follows: “The only time I would feel comfortable giving a donation. Did you notice which words got switched?

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3 Big Reasons You Should Remove the Word “Bequest” from Your Vocabulary


The word bequest sucks when it comes to generating planned gift revenue. The post 3 Big Reasons You Should Remove the Word “Bequest” from Your Vocabulary appeared first on MarketSmart. Stop using it.

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3 ‘Sounds-Like’ Word Fails that Kill Your Content

Kivi's Nonprofit Communications Blog

But the English language is tricky, with many words sounding alike. Nancy Schwartz. You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours.

Can changing your words help you raise more money?


Here are some of the most powerful words used frequently in advertising: finally. Here are some of the most powerful words used for persuasion: you. thank you (two words…). Want to see which words work for planned gift marketing? The post Can changing your words help you raise more money? suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted. challenge.

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9 Words for Nonprofits to Avoid in 2011

Fundraising 123

Last January's " Words for Nonprofits to Avoid in 2010 " turned out to be Big Duck's most popular blog post of 2010. It warms the cockles of my heart to know that you all value words so much. As I look again at last year's list, I'm also pleased to see that I stand by my advice with regard to the words system, infrastructure, capacity, impact , and catalyst. I'm not a totalitarian when it comes to words. Use the words you want to use.

10 Dumbest Words Used By Fundraising Consultants

The Agitator

Specifically, I’m singling out those fundraising, branding and communications consultants whose misuse of words and aversion to simplicity and clarity only serve to muddy the waters with their confusion. Words matter. Relevance – a tricky one since it once was a useful word.

Here’s why you should remove the word "bequest" from your vocabulary


The word bequest sucks when it comes to generating planned gift revenue. The post Here’s why you should remove the word "bequest" from your vocabulary appeared first on MarketSmart | . Stop using it.

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What Words to Use Instead of the Infamous “B-word” (Bequest)


Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I failed to tell you what word or words to use instead.

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When Words Fail

The Agitator

Confession: I’m a slut when it comes to words. In Tom’s words: “Brand” used to mean logo, typeface, color, packaging, jingles and ads. I believe, too much so, that they matter more than any other symbol of human communication.

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Are you a cold-hearted fundraiser or a warm-hearted facilitator?


Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable.

The Best Words

The Agitator

He says he titling it: Never Use a Word You Can’t Spell. Here he teases us with the chapter on words. Anybody who needs to deal with the written word would benefit from a read, but you’ll especially enjoy it if your fundraising role involves preparing or approving copy. Copywriting pro Denny Hatch is writing a book on, well, writing. Should be a gem.

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If asking for donations makes you uncomfortable, read this now!


Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

So we began using the word “fixed,” but many still did not relate. Overpopulation” is certainly a word that I would not have expected to enter the common vernacular when “spay and neuter&# had not! We responded by creating a new advertisement that spread the word of St.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

7) Be explicit in asking people to help spread the word. Ask the Event Hosts, nonprofit staff and volunteers to help spread the word about the Event to their networks. The real purpose of promoting the event on Facebook is just that – promotion and word-of-mouth marketing.

Watch how much words matter

Nonprofit Marketing Blog

I spend a lot of time on this blog talking about how much words matter. We need to choose words that stir the imagination, spark emotion and transport with story. The words the woman puts on the sign at the end of the video are impossible to ignore.

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FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys


He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got some experience in this area. MarketSmart has been conducting surveys on behalf of hundreds of nonprofits in 4 countries around the world.

What’s Your Six-Word Annual Report for 2012?

Kivi's Nonprofit Communications Blog

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Write Your Way to Connection & Action

Getting Attention

Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content: How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing. Grab your copy of How to Turn Your Words Into Money today! Writing content marketing Future Fundraising Now How to Turn Your Words Into Money jeff brooks messages Nonprofit Communications nonprofit marketing

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