Put the following words everywhere you possibly can: “Please consider making a gift to {your organization} in your will and financial plan.” The post Start Putting These Words Everywhere Right Now appeared first on MarketSmart. MORE
Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content: How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing. Grab your copy of How to Turn Your Words Into Money today! Writing content marketing Future Fundraising Now How to Turn Your Words Into Money jeff brooks messages Nonprofit Communications nonprofit marketing MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Annual Reports Nonprofit Communications microcontent MORE
The word bequest sucks when it comes to generating planned gift revenue. The post Here’s why you should remove the word "bequest" from your vocabulary appeared first on MarketSmart | . Stop using it. MORE
Photo credit: https://www.flickr.com/photos/28681973@N00/15053486347/. OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? MORE
A word of caution, I made a myspace page for my nonprofit in 2007, and my boss was all, “Oh no u didn’t!&# Want social proof that your nonprofit should have an online presence? I submit this case study for your consideration. MORE
If crafted right, these eight words (or less) will complement your organization’s name to convey its unique impact or value with personality, passion, and commitment. Magical, memorable and likely to be repeated, in just a few words! You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform. MORE
Confession: I’m a slut when it comes to words. In Tom’s words: “Brand” used to mean logo, typeface, color, packaging, jingles and ads. I believe, too much so, that they matter more than any other symbol of human communication. MORE
Shortly after that meeting I heard a major donor say nearly the same darn thing but they switched a few words around as follows: “The only time I would feel comfortable giving a donation. Did you notice which words got switched? MORE
The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. The post 3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns appeared first on JCSM. MORE
Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video. But here’s his clincher point: “Great video doesn’t change the rules. A great video on your site isn’t enough. MORE
He says he titling it: Never Use a Word You Can’t Spell. Here he teases us with the chapter on words. Anybody who needs to deal with the written word would benefit from a read, but you’ll especially enjoy it if your fundraising role involves preparing or approving copy. Copywriting pro Denny Hatch is writing a book on, well, writing. Should be a gem. MORE
Excuse me, but I just gotta get this out of my system. I am so fed up with reading and hearing from those who use the term ‘strategy’ without the slightest idea what it means. It’s a disease of dumbness and idiocy that has particularly infected the consulting community. MORE
Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons. MORE
Can you condense your New Year’s Resolutions down to just three words? Why Three Words? Even though I have been a long-time fan of Chris Brogan, and I am an avid reader of Rob Hatch’s email musings, I have never created my own three words for a year. Word #2: Focus. MORE
The word bequest sucks when it comes to generating planned gift revenue. The post 3 Big Reasons You Should Remove the Word “Bequest” from Your Vocabulary appeared first on MarketSmart. Stop using it. MORE
Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. The Method: Make it easy for partners and bloggers in the nonprofit arena, plus YouTube influencers, to spread the word. MORE
In his remarkable new book How To Turn Your Words Into Money , Jeff wisely alerts fundraisers to the manifestations and dangers of the most sinister word in fundraising. The word? MORE
7) Be explicit in asking people to help spread the word. Ask the Event Hosts, nonprofit staff and volunteers to help spread the word about the Event to their networks. The real purpose of promoting the event on Facebook is just that – promotion and word-of-mouth marketing. MORE
I spend a lot of time on this blog talking about how much words matter. We need to choose words that stir the imagination, spark emotion and transport with story. The words the woman puts on the sign at the end of the video are impossible to ignore. MORE
So we began using the word “fixed,” but many still did not relate. Overpopulation” is certainly a word that I would not have expected to enter the common vernacular when “spay and neuter&# had not! We responded by creating a new advertisement that spread the word of St. MORE
Just a 4-word phrase, “Worth a Thousand Words”. But have you ever thought about telling your story without words? I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing. MORE
Here are some of the most powerful words used frequently in advertising: finally. Here are some of the most powerful words used for persuasion: you. thank you (two words…). Want to see which words work for planned gift marketing? The post Can changing your words help you raise more money? suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted. challenge. MORE
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. Spam (such an evil word, it hurts results even to say you won’t do it!). We (a word referencing the messenger not the recipient, thus distracting. MORE
The only famous last words that matter are your call to action. Vice-Presidential candidate Paul Ryan aced it in his closing statement to last week’s debate: “The choice is clear, and the choice rests with you. And we ask you for your vote. Thank you.” MORE
Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. The six-word line is; “You Share. MORE
Do you see your organization in these words? What’s your organization’s personality in three words (either now, or what you aspire to)? MORE
Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I failed to tell you what word or words to use instead. MORE
I love words. I’ve made most of my career out of educating and persuading people through words. And yes, with an occasional photo or graphic to back me up. But now there’s video … but not just video … online video. MORE
Specifically, I’m singling out those fundraising, branding and communications consultants whose misuse of words and aversion to simplicity and clarity only serve to muddy the waters with their confusion. Words matter. Relevance – a tricky one since it once was a useful word. MORE
As someone who earns a living largely through the written word, I’m about to make a difficult admission. When you’re pitching a story to the media, words aren’t enough. But don’t just take my word for it. Peter Panepento. MORE
A donor tour is possibly one of the most exciting parts of fundraising. Tours give you the opportunity to show off your organization and talk to your donors face to face. They provide you the chance to share all your organization’s wonderful stories and provide a context for the work that you do. MORE
“Consider” is a very powerful word for fundraising. So, I suggest you consider using the word “ consider ” more often. The post Consider using the word “consider” more often appeared first on MarketSmart |. Consider this. MORE
Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. MORE
But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Film Festival which I’ve previously spread the word on— and current goal (to boost submissions by COB today ). MORE
But the English language is tricky, with many words sounding alike. Nancy Schwartz. You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours. MORE
Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ). In it, he presented evidence that many of the words we use in the sector are actually off-putting to our supporters. MORE
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. MORE
Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable. MORE
” In today’s guest post, Erica Mills of Claxon Marketing takes it to the next step by showing how specific words can actually debilitate your messaging. But finding the right words is hard. So you’ve got to make your words work. There’s always a better word. MORE
One important ingredient is your tagline — those vital eight words or less that complement your organization’s name to convey its unique impact or value with personality, passion, and commitment. MORE
Last January's " Words for Nonprofits to Avoid in 2010 " turned out to be Big Duck's most popular blog post of 2010. It warms the cockles of my heart to know that you all value words so much. As I look again at last year's list, I'm also pleased to see that I stand by my advice with regard to the words system, infrastructure, capacity, impact , and catalyst. I'm not a totalitarian when it comes to words. Use the words you want to use. MORE
Try one of these tried-and-true words and phrases to get the open, click and completion! Sending a petition, pledge or other advocacy call to action to your email list? I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! MORE
Words Related Topics 
Getting Attention
MAY 16, 2013
But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Film Festival which I’ve previously spread the word on— and current goal (to boost submissions by COB today ).
The Agitator
NOVEMBER 10, 2016
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. Spam (such an evil word, it hurts results even to say you won’t do it!). We (a word referencing the messenger not the recipient, thus distracting.
Getting Attention
SEPTEMBER 30, 2015
If crafted right, these eight words (or less) will complement your organization’s name to convey its unique impact or value with personality, passion, and commitment. Magical, memorable and likely to be repeated, in just a few words! You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.
iMarketSmart
OCTOBER 30, 2015
“Consider” is a very powerful word for fundraising. So, I suggest you consider using the word “ consider ” more often. The post Consider using the word “consider” more often appeared first on MarketSmart |. Consider this.
iMarketSmart
APRIL 17, 2015
Put the following words everywhere you possibly can: “Please consider making a gift to {your organization} in your will and financial plan.” The post Start Putting These Words Everywhere Right Now appeared first on MarketSmart.
Kivi's Nonprofit Communications Blog
MARCH 10, 2016
Try one of these tried-and-true words and phrases to get the open, click and completion! Sending a petition, pledge or other advocacy call to action to your email list? I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!
Kivi's Nonprofit Communications Blog
JANUARY 12, 2016
As someone who earns a living largely through the written word, I’m about to make a difficult admission. When you’re pitching a story to the media, words aren’t enough. But don’t just take my word for it. Peter Panepento.
J Campbell Social Marketing
SEPTEMBER 17, 2015
The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. The post 3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns appeared first on JCSM.
Cause Related Marketing
JUNE 27, 2012
Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. The six-word line is; “You Share.
Getting Attention
FEBRUARY 10, 2015
Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. The Method: Make it easy for partners and bloggers in the nonprofit arena, plus YouTube influencers, to spread the word.
Cause Related Marketing
JANUARY 17, 2008
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.
Kivi's Nonprofit Communications Blog
MAY 6, 2011
Do you see your organization in these words? What’s your organization’s personality in three words (either now, or what you aspire to)?
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2012
” In today’s guest post, Erica Mills of Claxon Marketing takes it to the next step by showing how specific words can actually debilitate your messaging. But finding the right words is hard. So you’ve got to make your words work. There’s always a better word.
Donor Power Blog
FEBRUARY 8, 2012
Just a 4-word phrase, “Worth a Thousand Words”. But have you ever thought about telling your story without words? I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing.
The Agitator
MAY 23, 2016
Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video. But here’s his clincher point: “Great video doesn’t change the rules. A great video on your site isn’t enough.
The Agitator
APRIL 30, 2015
I love words. I’ve made most of my career out of educating and persuading people through words. And yes, with an occasional photo or graphic to back me up. But now there’s video … but not just video … online video.
Getting Attention
OCTOBER 16, 2012
The only famous last words that matter are your call to action. Vice-Presidential candidate Paul Ryan aced it in his closing statement to last week’s debate: “The choice is clear, and the choice rests with you. And we ask you for your vote. Thank you.”
Kivi's Nonprofit Communications Blog
JUNE 27, 2014
Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level.
The Agitator
NOVEMBER 1, 2015
In his remarkable new book How To Turn Your Words Into Money , Jeff wisely alerts fundraisers to the manifestations and dangers of the most sinister word in fundraising. The word?
Kivi's Nonprofit Communications Blog
JULY 23, 2015
One important ingredient is your tagline — those vital eight words or less that complement your organization’s name to convey its unique impact or value with personality, passion, and commitment.
The Agitator
APRIL 15, 2014
Excuse me, but I just gotta get this out of my system. I am so fed up with reading and hearing from those who use the term ‘strategy’ without the slightest idea what it means. It’s a disease of dumbness and idiocy that has particularly infected the consulting community.
Kivi's Nonprofit Communications Blog
JUNE 25, 2015
But the English language is tricky, with many words sounding alike. Nancy Schwartz. You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours.
A Small Change
MARCH 25, 2014
A donor tour is possibly one of the most exciting parts of fundraising. Tours give you the opportunity to show off your organization and talk to your donors face to face. They provide you the chance to share all your organization’s wonderful stories and provide a context for the work that you do.
Nonprofit Marketing Blog
APRIL 11, 2011
I spend a lot of time on this blog talking about how much words matter. We need to choose words that stir the imagination, spark emotion and transport with story. The words the woman puts on the sign at the end of the video are impossible to ignore.
Fundraising 123
JANUARY 19, 2011
Last January's " Words for Nonprofits to Avoid in 2010 " turned out to be Big Duck's most popular blog post of 2010. It warms the cockles of my heart to know that you all value words so much. As I look again at last year's list, I'm also pleased to see that I stand by my advice with regard to the words system, infrastructure, capacity, impact , and catalyst. I'm not a totalitarian when it comes to words. Use the words you want to use.
The Agitator
APRIL 3, 2013
Specifically, I’m singling out those fundraising, branding and communications consultants whose misuse of words and aversion to simplicity and clarity only serve to muddy the waters with their confusion. Words matter. Relevance – a tricky one since it once was a useful word.
iMarketSmart
MAY 31, 2017
Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.
The Agitator
APRIL 24, 2013
Confession: I’m a slut when it comes to words. In Tom’s words: “Brand” used to mean logo, typeface, color, packaging, jingles and ads. I believe, too much so, that they matter more than any other symbol of human communication.
iMarketSmart
MARCH 27, 2017
The word bequest sucks when it comes to generating planned gift revenue. The post Here’s why you should remove the word "bequest" from your vocabulary appeared first on MarketSmart | . Stop using it.
iMarketSmart
MAY 12, 2017
Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable.
The Agitator
FEBRUARY 5, 2013
He says he titling it: Never Use a Word You Can’t Spell. Here he teases us with the chapter on words. Anybody who needs to deal with the written word would benefit from a read, but you’ll especially enjoy it if your fundraising role involves preparing or approving copy. Copywriting pro Denny Hatch is writing a book on, well, writing. Should be a gem.
iMarketSmart
JANUARY 11, 2016
Shortly after that meeting I heard a major donor say nearly the same darn thing but they switched a few words around as follows: “The only time I would feel comfortable giving a donation. Did you notice which words got switched?
Kivi's Nonprofit Communications Blog
APRIL 6, 2011
So we began using the word “fixed,” but many still did not relate. Overpopulation” is certainly a word that I would not have expected to enter the common vernacular when “spay and neuter&# had not! We responded by creating a new advertisement that spread the word of St.
iMarketSmart
JUNE 7, 2016
Here are some of the most powerful words used frequently in advertising: finally. Here are some of the most powerful words used for persuasion: you. thank you (two words…). Want to see which words work for planned gift marketing? The post Can changing your words help you raise more money? suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted. challenge.
iMarketSmart
FEBRUARY 6, 2015
The word bequest sucks when it comes to generating planned gift revenue. The post 3 Big Reasons You Should Remove the Word “Bequest” from Your Vocabulary appeared first on MarketSmart. Stop using it.
J Campbell Social Marketing
SEPTEMBER 25, 2014
7) Be explicit in asking people to help spread the word. Ask the Event Hosts, nonprofit staff and volunteers to help spread the word about the Event to their networks. The real purpose of promoting the event on Facebook is just that – promotion and word-of-mouth marketing.
iMarketSmart
FEBRUARY 9, 2015
Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I failed to tell you what word or words to use instead.
Wild Woman Fundraising
MARCH 1, 2011
A word of caution, I made a myspace page for my nonprofit in 2007, and my boss was all, “Oh no u didn’t!&# Want social proof that your nonprofit should have an online presence? I submit this case study for your consideration.
Getting Attention
JANUARY 28, 2016
Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content: How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing. Grab your copy of How to Turn Your Words Into Money today! Writing content marketing Future Fundraising Now How to Turn Your Words Into Money jeff brooks messages Nonprofit Communications nonprofit marketing
Kivi's Nonprofit Communications Blog
FEBRUARY 4, 2013
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Annual Reports Nonprofit Communications microcontent
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