Have some fun with MarketSmart’s word search!

iMarketSmart

My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the sector and here at MarketSmart. Word List. WORDS OF WISDOM. WORDS THAT WORK. The post Have some fun with MarketSmart’s word search!

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Finally, you can learn what words work to raise money!

iMarketSmart

Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ). In it, he presented evidence that many of the words we use in the sector are actually off-putting to our supporters.

My Three Words for 2017

J Campbell Social Marketing

Can you condense your New Year’s Resolutions down to just three words? Why Three Words? Even though I have been a long-time fan of Chris Brogan, and I am an avid reader of Rob Hatch’s email musings, I have never created my own three words for a year. Word #2: Focus.

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Make It Easy to Spread the Word (Case Study)

Getting Attention

But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Film Festival which I’ve previously spread the word on— and current goal (to boost submissions by COB today ).

Can changing your words help you raise more money?

iMarketSmart

Here are some of the most powerful words used frequently in advertising: finally. Here are some of the most powerful words used for persuasion: you. thank you (two words…). Want to see which words work for planned gift marketing? The post Can changing your words help you raise more money? suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted. challenge.

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The four words that increased click-through by 42%

The Agitator

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. “As a medical professional”…. That was simple, no? And, alas, they may not work for you.

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Consider using the word “consider” more often

iMarketSmart

“Consider” is a very powerful word for fundraising. So, I suggest you consider using the word “ consider ” more often. The post Consider using the word “consider” more often appeared first on MarketSmart |. Consider this.

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CauseMarketing.biz Word Cloud

Cause Related Marketing

I’ve been having some fun with word clouds and the one at the left is from this very blog. Like many such things, this word cloud hides as much as elucidates. It’s plain, for instance, that the word cloud generator only grabs posts from the top-most page of the blog. causemarketing.biz word cloudQuick post today from the left coast. Still, it has its own beauty. Cause-Related Marketing does a world of good.

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Try one of these tried-and-true words and phrases to get the open, click and completion! Sending a petition, pledge or other advocacy call to action to your email list? I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!

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The Only Famous Last Words That Count

Getting Attention

The only famous last words that matter are your call to action. Vice-Presidential candidate Paul Ryan aced it in his closing statement to last week’s debate: “The choice is clear, and the choice rests with you. And we ask you for your vote. Thank you.”

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Start Putting These Words Everywhere Right Now

iMarketSmart

Put the following words everywhere you possibly can: “Please consider making a gift to {your organization} in your will and financial plan.” The post Start Putting These Words Everywhere Right Now appeared first on MarketSmart.

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Start Putting These Words Everywhere Right Now

iMarketSmart

Put the following words everywhere you possibly can: “Please consider making a gift to {your organization} in your will and financial plan.” The post Start Putting These Words Everywhere Right Now appeared first on MarketSmart.

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What Words to Use Instead of the Infamous “B-word” (Bequest)

iMarketSmart

Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I failed to tell you what word or words to use instead.

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A Word on the Annual Report

A Small Change

It’s the end of the year. Dollars have been raised. Dollars have been spent. Objectives have been established. Objectives (hopefully) have been met. Now, it’s time to shot it from the mountaintops!

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L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. The six-word line is; “You Share.

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Your Org’s Personality in Three Words?

Kivi's Nonprofit Communications Blog

Do you see your organization in these words? What’s your organization’s personality in three words (either now, or what you aspire to)?

The Last Word on the #IceBucketChallenge [Video]

Kivi's Nonprofit Communications Blog

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.

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Here’s why you should remove the word "bequest" from your vocabulary

iMarketSmart

The word bequest sucks when it comes to generating planned gift revenue. The post Here’s why you should remove the word "bequest" from your vocabulary appeared first on MarketSmart | . Stop using it.

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Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

One important ingredient is your tagline — those vital eight words or less that complement your organization’s name to convey its unique impact or value with personality, passion, and commitment.

Words vs Video

The Agitator

I love words. I’ve made most of my career out of educating and persuading people through words. And yes, with an occasional photo or graphic to back me up. But now there’s video … but not just video … online video.

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More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

As someone who earns a living largely through the written word, I’m about to make a difficult admission. When you’re pitching a story to the media, words aren’t enough. But don’t just take my word for it. Peter Panepento.

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3 ‘Sounds-Like’ Word Fails that Kill Your Content

Kivi's Nonprofit Communications Blog

But the English language is tricky, with many words sounding alike. Nancy Schwartz. You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours.

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Website Words to Live By

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Here are some of the most important takeaways from our Speed Consulting for Nonprofit Websites webinars, featuring Mark Rovner and Alia McKee SeaChange Strategies along with our own Katya Andresen. Don’t leave your common sense at the door ? ?. Don’t make them have to think (the most important rule!). Interaction with your organization's website should be easy and fulfilling. Visitors don't want to have to stop their search to figure out where to go.

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3 words for 2010

Get Fully Funded

I see a few friends who are setting their intentions for the year by choosing 3 words from Seth Godin’s new guide “ What Matters Now.&# I thought I’d do the same. Instead of choosing 3 words for me, I thought I’d choose 3 things I want for you. Think about what this year might hold if you grabbed these 3 words and took them to heart. Will you take on these 3 words for your year?

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. The Method: Make it easy for partners and bloggers in the nonprofit arena, plus YouTube influencers, to spread the word.

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Pro Tip – Check How Easy Your Text Is to Read in Word

Kivi's Nonprofit Communications Blog

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level.

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6 Words for Nonprofits to Avoid

Fundraising 123

Recently, Lake Superior State University published its 35th annual List of Banished Words for Mis-use, Over-use and General Uselessness. It included terms from 2009 such as friend (as a verb—thanks, Facebook); Tweet (good luck not using that one, nonprofiteers); and chillaxin’ (which I’m pretty sure isn’t a word to begin with, but yes, it’s tremendously annoying and disturbingly ubiquitous). And by the way, impactful isn’t a real word.

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No words necessary

Donor Power Blog

Just a 4-word phrase, “Worth a Thousand Words”. But have you ever thought about telling your story without words? I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing.

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Worth a 1,001 Words

Getting Attention

Thanks to Fast Company for highlighting this fantastic example of effective graphic communication. Take a look here to digest the entire poster , then move quickly to hide your bottle of water under your desk. More seriously, this is graphic communication at its finest. I learned (and retain) more about the detriment that bottled water production contributes to our world (and our health, in some cases) in five minutes here than I ever would have in digesting a few paragraphs of text.

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Words from the wise

Get Fully Funded

In preparation for the onslaught of company at my house this week, I’ve cleaned off my dining room table. It serves as a catch-all for the mail and other junk we bring in. In the stack of mail is a newsletter from my horse vet. He’s about 80-something years old and still makes farm calls.

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More Words from the Wise

Non Profit Marketing 360

This month I had terrific conversations with three movers and shakers in the nonprofit marketing world – and you can read the results. The interviews were posted in the Nonprofit Marketing 360 blog. This month’s offerings are: Howard Adam Levy – principal of Red Rooster Group, a nonprofit branding agency in New York City. Notable quote: “Social media is a step toward engaging younger people and bringing them into the nonprofits’ world.”

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One Book, Two Questions and Three Words to Read in 2010

SocialButterfly

Whether this describes you as an individual or as an organization, I’ve got one book, two questions and three words you need to read in 2010. Three Words. If you’ve quickly skimmed down here to read the three words, I’m sorry to say, it’s not that easy.

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Showing Off Your Non-Profit: A Word About Tours

A Small Change

A donor tour is possibly one of the most exciting parts of fundraising. Tours give you the opportunity to show off your organization and talk to your donors face to face. They provide you the chance to share all your organization’s wonderful stories and provide a context for the work that you do.

When Words Fail

The Agitator

Confession: I’m a slut when it comes to words. In Tom’s words: “Brand” used to mean logo, typeface, color, packaging, jingles and ads. I believe, too much so, that they matter more than any other symbol of human communication.

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Beware Of The ‘S’ Word!

The Agitator

Excuse me, but I just gotta get this out of my system. I am so fed up with reading and hearing from those who use the term ‘strategy’ without the slightest idea what it means. It’s a disease of dumbness and idiocy that has particularly infected the consulting community.

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Top 5 Words to Avoid to Achieve Messaging Awesomeness

Kivi's Nonprofit Communications Blog

” In today’s guest post, Erica Mills of Claxon Marketing takes it to the next step by showing how specific words can actually debilitate your messaging. But finding the right words is hard. So you’ve got to make your words work. There’s always a better word.

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My Year-End Advice? Use real words. Mostly verbs. Not too much.

Kivi's Nonprofit Communications Blog

Photo credit: https://www.flickr.com/photos/28681973@N00/15053486347/. OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send?

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Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

See what happens when donors and board members switch a few words

iMarketSmart

Shortly after that meeting I heard a major donor say nearly the same darn thing but they switched a few words around as follows: “The only time I would feel comfortable giving a donation. Did you notice which words got switched?

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Five Words That Spur More Generous Gifts

Non Profit Marketing 360

Volunteers who answered phones were instructed to use one of five words when thanking callers: caring, compassionate, helpful, friendly and kind. Indiana University professor Jen Shang conducted a test with public radio station WFIU during the station’s annual pledge drive. Communications Community Fundraising Nonprofit Public Media Research Study communication donors research

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