Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. 7) Be explicit in asking people to help spread the word.

Trending Sources

Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Selfish Giving

With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). And, of course, non-profits benefit as Causely has donated over $2 million since it launched.

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Bringing Word of Mouth to Cause Marketing

Cause Related Marketing

worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association. re•mark•a•ble adj 1.

Transform Your Supporters into Powerful Marketers

Getting Attention

Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Engage supporters in meaningful, engaging activity and continue to move them to higher levels of engagement.

Insights Into Word Of Mouth

The Agitator

We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting side-by-side talking about something they are viewing on their respective smartphones! The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content.

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The Green Kitchen Bribe.er. Referral Fee

Cause Related Marketing

Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing

The Stamp Out Hunger Food Drive Needs to Be Made Remarkable Again

Cause Related Marketing

If you’re Stateside, before you read anything else in this post be sure and put together a bag of non-perishable food items. I hope you included lots of high protein items. Saturday May 9, is the nationwide Stamp Out Hunger Food Drive in the United States.

Cause Marketing in the Economic Downturn

Cause Related Marketing

The problem is one of confidence.This is. Tags: Duke University Word of Mouth Marketing Cone Inc.

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Pampers Buy One Give One Cause-Related Marketing

Cause Related Marketing

Dear Pampers:Just a quick note of thanks for your 1 pack = 1 vaccine campaign benefiting UNICEF.You may know that I love these ‘buy one, give one’ campaigns. And they can generate crazy word-of-mouth.Your execution has been.

Benefiting From Your ‘User Reviews’

The Agitator

We’ve all heard about the influence ofword of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. And even a trade association: the Word of Mouth Marketing Association (WOMMA).

Streamlined Cause-Related Marketing is Good for the Sole

Cause Related Marketing

TOMS Shoes of Santa Monica, California has taken a page from MAC Cosmetics and created a strikingly straightforward cause-related marketing promotion. Tags: MAC Cosmetics Blake Mycoskie Word of Mouth Marketing TOMS Shoes Cult Branding

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. Why a bucket of ice water?

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

I know a lot of nonprofit professionals and marketing professionals. But focusing on numbers and followers misses the point of social media. Being a go-to resource in your field should be the main goal of any social media campaign.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

require) of all my clients. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. They only measure the numbers of followers, likes, views – also called vanity metrics. Word-of-mouth goodwill for the organization.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. But it’s something north of 50 books. For instance, I’m a marketer, but my niche is subset of marketing called cause marketing.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine. That means for those of us with limited resources, it’s a n enormous expenditure of time (and the related ) to learn how to adapt, and to do it. Most recent ugh: Pay to play with a huge decline in organic reach of your content.

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Social Media Defined

Public Sector Marketing 2.0

A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. This is why there is such a massive social media knowledge gap in plenty of organizations as proper context is often lost in translation. Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment.

Are you as “social” as other nonprofits?

Nonprofit Marketing Blog

While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys , the vast majority of nonprofits are actively using Facebook and Twitter.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. What’s the goal of the campaign?

2012 Fundraising Predictions

The Agitator

We’re seeing lots of predictions for 2012 floating through the blogosphere … I enjoyed these from the Boomer Project , my favorite source of Boomer insight. Vinay comments on the … Increasing influence of online and new media channels (no surprise there). word-of-mouth referrals and guidance). Demand for donor control of the relationship (donors are being ‘trained’ by the commercial sector).

Want To Acquire Donors?

The Agitator

At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? Certainly that’s the prevailing view in commercial marketing circles — nothing beats word-of-mouth, especially from a known source.

What Nonprofits Need to Know about Facebook Promoted Posts

Fundraising 123

Updates from Pages have never reached all of their fans. But Pages with awesome content reach more of their fans, and some even go further than that, like George Tekai’s page. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success (the more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth). An example of how this works .

My least favorite fundraising framing: Shame

Nonprofit Marketing Blog

Here are some examples of the campaign messages. The gist is, if you spread the word instead of donating, a boy could die and a child won’t be vaccinated. Maybe Swedes enjoy this kind of message and approach, but I am skeptical.

3 Blunt Partnership Questions Every Business Should Ask a Nonprofit [Sponsored Infographic]

Selfish Giving

They had a traditional view of working with a nonprofit as "charity" or "philanthropy." Moreover, they see cause marketing as a legitimate part of the marketing mix. Still, businesses are hesitant to ask nonprofits direct questions about the value of a partnership to their business.

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The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. " Event 360 suggests guests come because of an …. Your guest might be passionate about the beneficiary of your event, such as animals or the environment. If someone is a dedicated fan of your organization, he is more likely to attend your event.

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff. Word-of-Mouth Marketing.

Shape Content for Action

SocialButterfly

Public health is in dire need of increased online advocacy. I was reminded of this while reading Search Engine Watch’s recent article, Why PageRank Doesn’t Matter. To achieve this of course, you must first know your goals and objectives. Photo by Derek Lyons.

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. Take a few minutes to think about the structure of your campaign, your audience, and your goals. Abby Jarvis.

Four ways to inject social contagion into your outreach in 2012

Nonprofit Marketing Blog

A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place. Include social sharing links in all of your outreach to encourage word of mouth.

Get more out of your fundraising events

Nonprofit Marketing Blog

Fundraising events are a nonprofit mainstay, but they typically take a lot of time, money, and effort to produce. Since even the most basic events can run into the tens of thousands of dollars, it should be a no-brainer to squeeze every opportunity out of these big investments. To get more out of your next event, keep these three points in mind. 2) Understand the unique opportunity of a captivated audience.

Coming Next Week.

Kivi's Nonprofit Communications Blog

Nancy Schwartz, Katya Andresen, Sarah Durham and I hosted a networking meeting on this topic attended by more than 200 people, with lots of great tips coming out of the discussion. Dan Heath of “Made to Stick&# and “Switch&# fame gave a wonderful keynote presentation this morning, so I’ll share my favorite lessons on social change from that. We all got free copies of Switch, which I already own, so I’ll do a book giveaway on the blog next week.

What’s the best way to get higher quality clients and buyers for your products and services?

Wild Woman Fundraising

the reason I ask you such a provocative question is that we all know that money is inexhaustible, money will always be there, but our time, now, our time is our most precious resource, and we could always use more of that. I had four word of mouth clients, no business cards, no website, but people still came knocking at my door.

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of Marketing In The Round. Seriously, why does the world of marketing need this book now? So much of today’s conversation is about how marketers can get results from social. That person should have a couple of skill sets.

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What Is The Watchdog Watching?

The Agitator

This week the Chronicle of Philanthropy reported that members of the Direct Marketing Association are working on an official protest against the watchdog Charity Navigator. And this is true even among the givers of major gifts.

Pls Join Me to Talk Nonprofit Marketing at NTC Conference – DC Next Week

Getting Attention

We arrived home from New Zealand last weekend but, of course, I brought home some evil plane germs (among other souvenirs) and between fighting those and jet lag have been in slow mode! But today I want to invite those of you attending this years Nonprofit Technology Conference (a.k.a. If your marketing and fundraising campaigns are a big pile of loose ends, or just too many loose ends that are a barrier to marketing impact, you aren’t alone.

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Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

You''ll get the chance to introduce advisors to your organization and its strengths—helping with word-of-mouth introductions to donors who might be excited about what you are doing. When I work with philanthropists, I take the time to identify her style of giving. You''ll position yourself well with an affluent donor by viewing your nonprofit as one piece of a plan—but not the only piece. He is also on the board of the Georgia Planned Giving Council.