Bringing Word of Mouth to Cause Marketing

Cause Related Marketing

worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association. re•mark•a•ble adj 1.

Word of Mouth Marketing Part II

Cause Related Marketing

As far as the marketing mainstream is concerned, the price for launching a new consumer brand in the United States starts around $100 million.Speaking only for myself, that's a little out-of-reach.But in his book Word of Mouth Marketing Andy Sernovitz says there's ways to build a respected brand for less. In this post I discuss his five Ts of word of mouth marketing and the challenge of The.

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Word of Mouth Marketing Part I

Cause Related Marketing

worthy of notice: worth noticing or commenting on2. unusual: unusual or exceptional, and attracting attention because of thisThe success of your next cause-related marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth. re·mark·a·bleadj1.

Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I Tags: Word of Mouth Marketing Jimmy Buffet Harley-Davidson TOMS Shoes Star Trek Cult Branding

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. The good news is that people do still overwhelmingly trust their networks of friends, family, and colleagues. Interested in forming a Storytelling Army to spread the word about your nonprofit?

Insights Into Word Of Mouth

The Agitator

We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting side-by-side talking about something they are viewing on their respective smartphones! The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content.

Live from P2P Professional Forum 2018: The power of word of mouth

CrowdRise

Relationships are messy, complicated and beautiful. And it’s no big shock that relationships are what make life worth living for individuals — but the same goes for companies and brands too. Think about it… your organization couldn’t move forward if it wasn’t for the important relationships and communities that surround and support yo.u. Marketing Decent Humans

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages. 7) Be explicit in asking people to help spread the word.

Transform Your Supporters into Powerful Marketers

Getting Attention

Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Thanks to Michael Silberman of Echo Ditto and Darren Barefoot of Biro Creative for sharing their creative guidance on w-o-m at the recent NTC (NTEN’s conference). Engage supporters in meaningful, engaging activity and continue to move them to higher levels of engagement.

The Green Kitchen Bribe.er. Referral Fee

Cause Related Marketing

Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. incentive.Intrigued?

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The Stamp Out Hunger Food Drive Needs to Be Made Remarkable Again

Cause Related Marketing

If you’re Stateside, before you read anything else in this post be sure and put together a bag of non-perishable food items. I hope you included lots of high protein items. Tags: Stamp Out Hunger Word of Mouth Marketing Andy Sernovitz The Chocolate Problem Campbell's US Post Office Saturday May 9, is the nationwide Stamp Out Hunger Food Drive in the United States.

Pampers Buy One Give One Cause-Related Marketing

Cause Related Marketing

Dear Pampers:Just a quick note of thanks for your 1 pack = 1 vaccine campaign benefiting UNICEF.You may know that I love these ‘buy one, give one’ campaigns. And they can generate crazy word-of-mouth.Your execution has been. Tags: Proctor and Gamble Word of Mouth Marketing Universal Studios Hillstreet Blues 1 pack = 1 vaccine brandSAVER Transparency UNICEF Buy One Give One

Streamlined Cause-Related Marketing is Good for the Sole

Cause Related Marketing

TOMS Shoes of Santa Monica, California has taken a page from MAC Cosmetics and created a strikingly straightforward cause-related marketing promotion. When you buy a pair of their shoes, another pair is given to a kid who needs them.Here’s the language from the TOMS website: “you buy a pair of TOMS and I give a pair to a child on your behalf.”The Tags: MAC Cosmetics Blake Mycoskie Word of Mouth Marketing TOMS Shoes Cult Branding

Cause Marketing in the Economic Downturn

Cause Related Marketing

Get Your Chin off Your ChestIt’s probably just superstition, but I have steadfastly avoided posting anything about the recession.After all, considering the amount of liquidity sloshing around after all the actions already taken by central bankers in Asia, Europe, and the United States, it’s plain that the real problem right now isn’t access to capital. The problem is one of confidence.This is. Tags: Duke University Word of Mouth Marketing Cone Inc.

Word of Mouth Trumps Facebook for Driving Attendance at Nonprofit Fundraisers

Blue Sky Collaborative

To increase attendance at your nonprofits' events, rely more heavily on word of mouth over Social Media sharing. Everyone kind of knows this already, but sometimes it's good to see the numbers. Blue Sky Collaborative manages the online registration for. Fundraising Tips Online Fundraising Social Media and Nonprofits Software for Nonprofits

Why Stories Are Important for Nonprofits

Kivi's Nonprofit Communications Blog

“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember. Feed word-of-mouth marketing. Word-of-mouth marketing is trusted and very powerful.

Benefiting From Your ‘User Reviews’

The Agitator

We’ve all heard about the influence ofword of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. And even a trade association: the Word of Mouth Marketing Association (WOMMA).

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers.

Week of Freebies, Day 4: The 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

It’s the last day of our Week of Freebies! The 2020 Nonprofit Communications Trends Report is compiled from the answers of the over 600 nonprofit professionals who took our 2020 Nonprofit Communications Trends Survey in November, 2019. content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)? That’s a savings of $200 off the regular price and comes out to less than $12 a week.

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12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals. Here they are: PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers.

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong

Twenti

When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be? When 90% of UK adults are online , having a website that doesn’t work for you is a huge mistake.

Take the 2019 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. We know it’s a chunk of time, but it’s worth it! content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?

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Reserve Your Copy of the 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We’ve closed the 2020 Nonprofit Communications Trends Survey and are pouring through the answers of the 600+ nonprofit professionals who took the survey. Your Favorite and Least Favorite Projects This Year [Word Clouds]. We will release a full report of what your fellow colleagues had to say about the state of nonprofit communications in January, but you can request a copy now.

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Week of Freebies, Day 3: 2019 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

It’s that time of year where we show our readers some love with some FREE goodies. Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. This report is compiled from the answers of over 600 nonprofit professionals who took our 2019 Nonprofit Communications Trends Survey in November. What types of videos did you create in 2018? Happy Holidays!

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How to Bring Your Brand to Life in Social Media

Mission Minded

If social media is the new word of mouth—as some journalists are claiming—then it’s an important tool for solidifying your brand. Consistency across channels is key when it comes to sending your messages and embodying your brand’s personality. When you’re writing a tweet or posting on Facebook, keep an eye on your brand elements. All [.]. Blog Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging Nonprofit Web

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. But it’s something north of 50 books. For instance, I’m a marketer, but my niche is subset of marketing called cause marketing.

Mixed Links for Nonprofit Communicators (And a Giveaway to #MCON)

Kivi's Nonprofit Communications Blog

It’s the end of another workweek. Just be one of the first five people to comment on this post. Try one of these 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing from WildApricot. Credit: [link]. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON. MCON takes place June 5-6 in DC.

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Question: Building Referrals?

A Small Change

What ideas do you have to build referrals or word-of-mouth marketing? Does your organization have any kind of program to encourage new donor participation? How do you build referrals? Earlier this week I wrote about the building referrals. I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.

6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

J Campbell Social Marketing

Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up. These girls didn’t sit around trying to think of an idea. Rather, Kristy got the idea for The Baby-Sitters Club from listening to her mom’s pain of trying to find a babysitter for her younger brother. Thus the idea of the Club was born. 5) Leverage word-of-mouth.

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How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

But first, we have to make sure you actually answered a couple of the questions I asked yesterday. Send a few specific emails announcing the launch of your Group, then continue to include a link to it in: All of your Welcome Series emails Your email newsletter Everyone’s email signature. Then, pin the graphic to the top of your profiles so it’s the first things visitors see.

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What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Movements rely on word of mouth, where the people are the medium.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Movements rely on word of mouth, where the people are the medium.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. You get tagged by someone on Facebook, Twitter or Instagram and challenged to dump a bucket of ice water over your head. Why a bucket of ice water? The #IceBucketChallenge has all the hallmarks of a piece of very shareable content.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine. That means for those of us with limited resources, it’s a n enormous expenditure of time (and the related ) to learn how to adapt, and to do it. Most recent ugh: Pay to play with a huge decline in organic reach of your content.

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8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Here are just some of the many benefits that nonprofits have enjoyed by using stories in their communications and fundraising efforts: 1. Word-of-mouth marketing.

5 Reasons Nonprofits Shouldn't Miss Out On Peer-to-Peer Fundraising

EveryAction

Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. Attract new, younger donors It is no secret that the giving habits of millennials and younger baby boomers differ from the generations preceding them, who make up a large portion of the traditional nonprofit fundraising base.

Referrals Program

A Small Change

Despite all of our technological advances and tools, the very most successful kind of major gifts marketing is word-of-mouth. It is a lot easier to get a meeting with a prospect (or gift) if they know one of your board members and that individual has encouraged them to connect. At the hospital I work for, I am developing a referral program that encourages volunteers to invite people for a tour of the facility.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

require) of all my clients. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. They only measure the numbers of followers, likes, views – also called vanity metrics. but the numbers alone are not telling the story of progress towards your goal. Sure, you do want to see a steady increase in those kinds of numbers over time – and you certainly don’t want to backslide and lose followers and fans.

Four ways to inject social contagion into your outreach in 2012

Nonprofit Marketing Blog

A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place. Include social sharing links in all of your outreach to encourage word of mouth.

Social Media Defined

Public Sector Marketing 2.0

A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. This is why there is such a massive social media knowledge gap in plenty of organizations as proper context is often lost in translation. Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

I know a lot of nonprofit professionals and marketing professionals. But focusing on numbers and followers misses the point of social media. Being a go-to resource in your field should be the main goal of any social media campaign. Most of these accounts are spam-bots who will never donate or visit your website. How can they be acknowledged, groomed and cultivated to spread the word? Word-of-mouth marketing is the best kind of marketing, after all!

Want To Acquire Donors?

The Agitator

At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? Certainly that’s the prevailing view in commercial marketing circles — nothing beats word-of-mouth, especially from a known source.

How to Make Your Fundraising Efforts Go Viral

A Small Change

Viral marketing is the holy grail of online salesmanship. Having a product, game, or website go viral… that is, be passed on and promoted by word of mouth, personal e-mail forwards, and social media recommendations… is the quickest, cheapest way to spread the message about your product or service. The benefits of viral marketing don’t stop with online retailers, however.

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