worthy of notice: worth noticing or commenting on2. unusual: unusual or exceptional, and attracting attention because of thisThe success of your next cause-related marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth. re·mark·a·bleadj1. MORE
They had a traditional view of working with a nonprofit as "charity" or "philanthropy." Moreover, they see cause marketing as a legitimate part of the marketing mix. Still, businesses are hesitant to ask nonprofits direct questions about the value of a partnership to their business. MORE
The problem is one of confidence.This is. Tags: Duke University Word of Mouth Marketing Cone Inc. MORE
Here are some examples of the campaign messages. The gist is, if you spread the word instead of donating, a boy could die and a child won’t be vaccinated. Maybe Swedes enjoy this kind of message and approach, but I am skeptical. MORE
require) of all my clients. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. They only measure the numbers of followers, likes, views – also called vanity metrics. Word-of-mouth goodwill for the organization. MORE
an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. What’s the goal of the campaign? MORE
A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. This is why there is such a massive social media knowledge gap in plenty of organizations as proper context is often lost in translation. Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment. MORE
the reason I ask you such a provocative question is that we all know that money is inexhaustible, money will always be there, but our time, now, our time is our most precious resource, and we could always use more of that. I had four word of mouth clients, no business cards, no website, but people still came knocking at my door. MORE
Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing MORE
But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. But it’s something north of 50 books. For instance, I’m a marketer, but my niche is subset of marketing called cause marketing. MORE
Updates from Pages have never reached all of their fans. But Pages with awesome content reach more of their fans, and some even go further than that, like George Tekai’s page. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success (the more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth). An example of how this works . MORE
If you’re Stateside, before you read anything else in this post be sure and put together a bag of non-perishable food items. I hope you included lots of high protein items. Saturday May 9, is the nationwide Stamp Out Hunger Food Drive in the United States. MORE
Customer experience guru John Goodman , author of Strategic Customer Service , recently presented a paper on donor, member and client behavior, and he offers these six steps to better customer service. As he notes: Donors who encounter problems and slights, similar to business customers, not only tend to discontinue supporting the organization, but also spread negative word of mouth. Make sure all aspects of their interaction with you is easy, intuitive and gratifying. MORE
It is my pleasure to introduce you to the co-author of Marketing In The Round. Seriously, why does the world of marketing need this book now? So much of today’s conversation is about how marketers can get results from social. That person should have a couple of skill sets. MORE
I know a lot of nonprofit professionals and marketing professionals. But focusing on numbers and followers misses the point of social media. Being a go-to resource in your field should be the main goal of any social media campaign. MORE
I was reminded of this by a wonderful piece in yesterday’s Harvard Business Review blog called “ Secrets of Social Media Revealed 50 Years Ago.&# It cites the work of Ernest Dichter , the father of motivational research, on word of mouth and brands. Dichter’s findings about how recommendations spread in human networks is extremely applicable to the online world of today. Hence the strength of peer reviews. MORE
Dear Pampers:Just a quick note of thanks for your 1 pack = 1 vaccine campaign benefiting UNICEF.You may know that I love these ‘buy one, give one’ campaigns. And they can generate crazy word-of-mouth.Your execution has been. MORE
Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. 7) Be explicit in asking people to help spread the word. MORE
Nancy Schwartz, Katya Andresen, Sarah Durham and I hosted a networking meeting on this topic attended by more than 200 people, with lots of great tips coming out of the discussion. Dan Heath of “Made to Stick&# and “Switch&# fame gave a wonderful keynote presentation this morning, so I’ll share my favorite lessons on social change from that. We all got free copies of Switch, which I already own, so I’ll do a book giveaway on the blog next week. MORE
Fundraising events are a nonprofit mainstay, but they typically take a lot of time, money, and effort to produce. Since even the most basic events can run into the tens of thousands of dollars, it should be a no-brainer to squeeze every opportunity out of these big investments. To get more out of your next event, keep these three points in mind. 2) Understand the unique opportunity of a captivated audience. MORE
If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. Take a few minutes to think about the structure of your campaign, your audience, and your goals. Abby Jarvis. MORE
With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). And, of course, non-profits benefit as Causely has donated over $2 million since it launched. MORE
At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? Certainly that’s the prevailing view in commercial marketing circles — nothing beats word-of-mouth, especially from a known source. MORE
We’ve all heard about the influence of ‘word of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. And even a trade association: the Word of Mouth Marketing Association (WOMMA). MORE
There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff. Word-of-Mouth Marketing. MORE
Public health is in dire need of increased online advocacy. I was reminded of this while reading Search Engine Watch’s recent article, Why PageRank Doesn’t Matter. To achieve this of course, you must first know your goals and objectives. Photo by Derek Lyons. MORE
worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association. re•mark•a•ble adj 1. MORE
Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Engage supporters in meaningful, engaging activity and continue to move them to higher levels of engagement. MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. MORE
and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. MORE
We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting side-by-side talking about something they are viewing on their respective smartphones! The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content. MORE
Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. " Event 360 suggests guests come because of an …. Your guest might be passionate about the beneficiary of your event, such as animals or the environment. If someone is a dedicated fan of your organization, he is more likely to attend your event. MORE
While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys , the vast majority of nonprofits are actively using Facebook and Twitter. MORE
We’re seeing lots of predictions for 2012 floating through the blogosphere … I enjoyed these from the Boomer Project , my favorite source of Boomer insight. Vinay comments on the … Increasing influence of online and new media channels (no surprise there). word-of-mouth referrals and guidance). Demand for donor control of the relationship (donors are being ‘trained’ by the commercial sector). MORE
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. MORE
TOMS Shoes of Santa Monica, California has taken a page from MAC Cosmetics and created a strikingly straightforward cause-related marketing promotion. Tags: MAC Cosmetics Blake Mycoskie Word of Mouth Marketing TOMS Shoes Cult Branding MORE
A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place. Include social sharing links in all of your outreach to encourage word of mouth. MORE
You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine. That means for those of us with limited resources, it’s a n enormous expenditure of time (and the related ) to learn how to adapt, and to do it. Most recent ugh: Pay to play with a huge decline in organic reach of your content. MORE
This week the Chronicle of Philanthropy reported that members of the Direct Marketing Association are working on an official protest against the watchdog Charity Navigator. And this is true even among the givers of major gifts. MORE
I am sure that youve seen it by now a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. Why a bucket of ice water? MORE
To increase attendance at your nonprofits' events, rely more heavily on word of mouth over Social Media sharing. Everyone kind of knows this already, but sometimes it's good to see the numbers. Blue Sky Collaborative manages the online registration for. Fundraising Tips Online Fundraising Social Media and Nonprofits Software for Nonprofits MORE
As far as the marketing mainstream is concerned, the price for launching a new consumer brand in the United States starts around $100 million.Speaking only for myself, that's a little out-of-reach.But in his book Word of Mouth Marketing Andy Sernovitz says there's ways to build a respected brand for less. In this post I discuss his five Ts of word of mouth marketing and the challenge of The. MORE
Word of Mouth Related Topics Cause Related Marketing
JANUARY 17, 2008
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.
J Campbell Social Marketing
SEPTEMBER 25, 2014
Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. 7) Be explicit in asking people to help spread the word.
Cause Related Marketing
JUNE 24, 2011
worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association. re•mark•a•ble adj 1.
Selfish Giving
FEBRUARY 14, 2017
With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). And, of course, non-profits benefit as Causely has donated over $2 million since it launched.
Getting Attention
MARCH 29, 2011
Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Engage supporters in meaningful, engaging activity and continue to move them to higher levels of engagement.
The Agitator
JUNE 23, 2010
We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting side-by-side talking about something they are viewing on their respective smartphones! The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content.
Cause Related Marketing
OCTOBER 4, 2008
Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing
Cause Related Marketing
MAY 8, 2009
If you’re Stateside, before you read anything else in this post be sure and put together a bag of non-perishable food items. I hope you included lots of high protein items. Saturday May 9, is the nationwide Stamp Out Hunger Food Drive in the United States.
Cause Related Marketing
NOVEMBER 4, 2008
The problem is one of confidence.This is. Tags: Duke University Word of Mouth Marketing Cone Inc.
Cause Related Marketing
SEPTEMBER 2, 2008
Dear Pampers:Just a quick note of thanks for your 1 pack = 1 vaccine campaign benefiting UNICEF.You may know that I love these ‘buy one, give one’ campaigns. And they can generate crazy word-of-mouth.Your execution has been.
The Agitator
DECEMBER 8, 2013
We’ve all heard about the influence of ‘word of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. And even a trade association: the Word of Mouth Marketing Association (WOMMA).
Cause Related Marketing
JANUARY 10, 2008
TOMS Shoes of Santa Monica, California has taken a page from MAC Cosmetics and created a strikingly straightforward cause-related marketing promotion. Tags: MAC Cosmetics Blake Mycoskie Word of Mouth Marketing TOMS Shoes Cult Branding
J Campbell Social Marketing
AUGUST 8, 2014
I am sure that youve seen it by now a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. Why a bucket of ice water?
J Campbell Social Marketing
JULY 30, 2014
I know a lot of nonprofit professionals and marketing professionals. But focusing on numbers and followers misses the point of social media. Being a go-to resource in your field should be the main goal of any social media campaign.
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health.
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health.
Nonprofit Marketing Blog
FEBRUARY 20, 2013
While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys , the vast majority of nonprofits are actively using Facebook and Twitter.
J Campbell Social Marketing
JULY 8, 2014
require) of all my clients. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. They only measure the numbers of followers, likes, views – also called vanity metrics. Word-of-mouth goodwill for the organization.
Cause Related Marketing
APRIL 26, 2012
But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. But it’s something north of 50 books. For instance, I’m a marketer, but my niche is subset of marketing called cause marketing.
Getting Attention
APRIL 17, 2014
You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine. That means for those of us with limited resources, it’s a n enormous expenditure of time (and the related ) to learn how to adapt, and to do it. Most recent ugh: Pay to play with a huge decline in organic reach of your content.
Public Sector Marketing 2.0
MAY 2, 2012
A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. This is why there is such a massive social media knowledge gap in plenty of organizations as proper context is often lost in translation. Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment.
Nonprofit Marketing Blog
MAY 1, 2013
Here are some examples of the campaign messages. The gist is, if you spread the word instead of donating, a boy could die and a child won’t be vaccinated. Maybe Swedes enjoy this kind of message and approach, but I am skeptical.
Diva Marketing Blog
MAY 9, 2016
an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. What’s the goal of the campaign?
The Agitator
JANUARY 4, 2012
We’re seeing lots of predictions for 2012 floating through the blogosphere … I enjoyed these from the Boomer Project , my favorite source of Boomer insight. Vinay comments on the … Increasing influence of online and new media channels (no surprise there). word-of-mouth referrals and guidance). Demand for donor control of the relationship (donors are being ‘trained’ by the commercial sector).
The Agitator
OCTOBER 16, 2013
At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? Certainly that’s the prevailing view in commercial marketing circles — nothing beats word-of-mouth, especially from a known source.
Fundraising 123
FEBRUARY 28, 2013
Updates from Pages have never reached all of their fans. But Pages with awesome content reach more of their fans, and some even go further than that, like George Tekai’s page. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success (the more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth). An example of how this works .
Nonprofit Marketing Blog
JANUARY 2, 2012
A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place. Include social sharing links in all of your outreach to encourage word of mouth.
Selfish Giving
JULY 25, 2017
They had a traditional view of working with a nonprofit as "charity" or "philanthropy." Moreover, they see cause marketing as a legitimate part of the marketing mix. Still, businesses are hesitant to ask nonprofits direct questions about the value of a partnership to their business.
Nonprofit Marketing Blog
AUGUST 25, 2013
Fundraising events are a nonprofit mainstay, but they typically take a lot of time, money, and effort to produce. Since even the most basic events can run into the tens of thousands of dollars, it should be a no-brainer to squeeze every opportunity out of these big investments. To get more out of your next event, keep these three points in mind. 2) Understand the unique opportunity of a captivated audience.
Kivi's Nonprofit Communications Blog
MAY 11, 2017
If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. Take a few minutes to think about the structure of your campaign, your audience, and your goals. Abby Jarvis.
Wild Woman Fundraising
APRIL 3, 2011
the reason I ask you such a provocative question is that we all know that money is inexhaustible, money will always be there, but our time, now, our time is our most precious resource, and we could always use more of that. I had four word of mouth clients, no business cards, no website, but people still came knocking at my door.
Fundraising 123
SEPTEMBER 13, 2013
Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. " Event 360 suggests guests come because of an …. Your guest might be passionate about the beneficiary of your event, such as animals or the environment. If someone is a dedicated fan of your organization, he is more likely to attend your event.
SocialButterfly
OCTOBER 15, 2012
Public health is in dire need of increased online advocacy. I was reminded of this while reading Search Engine Watch’s recent article, Why PageRank Doesn’t Matter. To achieve this of course, you must first know your goals and objectives. Photo by Derek Lyons.
Kivi's Nonprofit Communications Blog
MARCH 18, 2011
Nancy Schwartz, Katya Andresen, Sarah Durham and I hosted a networking meeting on this topic attended by more than 200 people, with lots of great tips coming out of the discussion. Dan Heath of “Made to Stick&# and “Switch&# fame gave a wonderful keynote presentation this morning, so I’ll share my favorite lessons on social change from that. We all got free copies of Switch, which I already own, so I’ll do a book giveaway on the blog next week.
Nonprofit Marketing Blog
JUNE 20, 2011
I was reminded of this by a wonderful piece in yesterday’s Harvard Business Review blog called “ Secrets of Social Media Revealed 50 Years Ago.&# It cites the work of Ernest Dichter , the father of motivational research, on word of mouth and brands. Dichter’s findings about how recommendations spread in human networks is extremely applicable to the online world of today. Hence the strength of peer reviews.
J Campbell Social Marketing
JUNE 29, 2017
There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff. Word-of-Mouth Marketing.
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2012
and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices.
Diva Marketing Blog
JUNE 10, 2012
It is my pleasure to introduce you to the co-author of Marketing In The Round. Seriously, why does the world of marketing need this book now? So much of today’s conversation is about how marketers can get results from social. That person should have a couple of skill sets.
The Agitator
MARCH 14, 2013
This week the Chronicle of Philanthropy reported that members of the Direct Marketing Association are working on an official protest against the watchdog Charity Navigator. And this is true even among the givers of major gifts.
Nonprofit Marketing Blog
SEPTEMBER 12, 2011
Customer experience guru John Goodman , author of Strategic Customer Service , recently presented a paper on donor, member and client behavior, and he offers these six steps to better customer service. As he notes: Donors who encounter problems and slights, similar to business customers, not only tend to discontinue supporting the organization, but also spread negative word of mouth. Make sure all aspects of their interaction with you is easy, intuitive and gratifying.
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