Expert insights. Personalized for you.
But first, we have to make sure you actually answered a couple of the questions I asked yesterday. Then, pin the graphic to the top of your profiles so it’s the first things visitors see. Depending on who you want to join your Group, some of these options will not be necessary. MORE
Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up. These girls didn’t sit around trying to think of an idea. Rather, Kristy got the idea for The Baby-Sitters Club from listening to her mom’s pain of trying to find a babysitter for her younger brother. Thus the idea of the Club was born. 5) Leverage word-of-mouth. MORE
worthy of notice: worth noticing or commenting on2. unusual: unusual or exceptional, and attracting attention because of thisThe success of your next cause-related marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth. re·mark·a·bleadj1. MORE
Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. MORE
Get Your Chin off Your ChestIt’s probably just superstition, but I have steadfastly avoided posting anything about the recession.After all, considering the amount of liquidity sloshing around after all the actions already taken by central bankers in Asia, Europe, and the United States, it’s plain that the real problem right now isn’t access to capital. The problem is one of confidence.This is. Tags: Duke University Word of Mouth Marketing Cone Inc. MORE
Are you being asked by your boss or board of directors to. Get the word out? Get some word of mouth going? We really hope this particular phrase will fall out of favor now!). Picking from a menu of classic low-budget “awareness raising” tactics. MORE
By conducting split tests, also known as A/B tests, you can get an accurate picture of what sells and what doesn’t. Using this direct comparison, you can tell which versions of your eCommerce website convert more viewers. . Nothing sells better than word of mouth. MORE
Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. incentive.Intrigued? MORE
It’s the last day of our Week of Freebies! The 2020 Nonprofit Communications Trends Report is compiled from the answers of the over 600 nonprofit professionals who took our 2020 Nonprofit Communications Trends Survey in November, 2019. MORE
But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. But it’s something north of 50 books. For instance, I’m a marketer, but my niche is subset of marketing called cause marketing. MORE
If you’re Stateside, before you read anything else in this post be sure and put together a bag of non-perishable food items. I hope you included lots of high protein items. Tags: Stamp Out Hunger Word of Mouth Marketing Andy Sernovitz The Chocolate Problem Campbell's US Post Office Saturday May 9, is the nationwide Stamp Out Hunger Food Drive in the United States. MORE
If social media is the new word of mouth—as some journalists are claiming—then it’s an important tool for solidifying your brand. Consistency across channels is key when it comes to sending your messages and embodying your brand’s personality. When you’re writing a tweet or posting on Facebook, keep an eye on your brand elements. All [.]. Blog Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging Nonprofit Web MORE
If you have no control over something, how do you make sure you have some sort of hold on it? While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing everything to ensure those words are positive. Our friends at Business2Community recently posted a great article on Word of Mouth Marketing. Take photos of volunteers. MORE
Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. Attract new, younger donors It is no secret that the giving habits of millennials and younger baby boomers differ from the generations preceding them, who make up a large portion of the traditional nonprofit fundraising base. MORE
It’s that time of year where we show our readers some love with some FREE goodies. Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. This report is compiled from the answers of over 600 nonprofit professionals who took our 2019 Nonprofit Communications Trends Survey in November. What types of videos did you create in 2018? Happy Holidays! MORE
We’ve closed the 2020 Nonprofit Communications Trends Survey and are pouring through the answers of the 600+ nonprofit professionals who took the survey. Your Favorite and Least Favorite Projects This Year [Word Clouds]. MORE
There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Word-of-mouth marketing. MORE
It’s the end of another workweek. Just be one of the first five people to comment on this post. Try one of these 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing from WildApricot. Credit: [link]. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON. MCON takes place June 5-6 in DC. MORE
require) of all my clients. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. They only measure the numbers of followers, likes, views – also called vanity metrics. Always remember the true value of achieving your goal. MORE
Dear Pampers:Just a quick note of thanks for your 1 pack = 1 vaccine campaign benefiting UNICEF.You may know that I love these ‘buy one, give one’ campaigns. And they can generate crazy word-of-mouth.Your execution has been. Tags: Proctor and Gamble Word of Mouth Marketing Universal Studios Hillstreet Blues 1 pack = 1 vaccine brandSAVER Transparency UNICEF Buy One Give One MORE
Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages. 7) Be explicit in asking people to help spread the word. MORE
Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. The good news is that people do still overwhelmingly trust their networks of friends, family, and colleagues. Interested in forming a Storytelling Army to spread the word about your nonprofit? MORE
Nancy Schwartz, Katya Andresen, Sarah Durham and I hosted a networking meeting on this topic attended by more than 200 people, with lots of great tips coming out of the discussion. Dan Heath of “Made to Stick&# and “Switch&# fame gave a wonderful keynote presentation this morning, so I’ll share my favorite lessons on social change from that. We all got free copies of Switch, which I already own, so I’ll do a book giveaway on the blog next week. MORE
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. We know it’s a chunk of time, but it’s worth it! content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)? MORE
With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). And, of course, non-profits benefit as Causely has donated over $2 million since it launched. What type of businesses benefit most from Causely? How Causely gives people a socially acceptable reason to post a selfie of themselves at the gym. MORE
We’ve all heard about the influence of ‘word of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. And even a trade association: the Word of Mouth Marketing Association (WOMMA). MORE
What ideas do you have to build referrals or word-of-mouth marketing? Does your organization have any kind of program to encourage new donor participation? How do you build referrals? Earlier this week I wrote about the building referrals. I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects. MORE
worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association. re•mark•a•ble adj 1. MORE
Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Thanks to Michael Silberman of Echo Ditto and Darren Barefoot of Biro Creative for sharing their creative guidance on w-o-m at the recent NTC (NTEN’s conference). Engage supporters in meaningful, engaging activity and continue to move them to higher levels of engagement. MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Movements rely on word of mouth, where the people are the medium. MORE
Relationships are messy, complicated and beautiful. And it’s no big shock that relationships are what make life worth living for individuals — but the same goes for companies and brands too. Think about it… your organization couldn’t move forward if it wasn’t for the important relationships and communities that surround and support yo.u. Marketing Decent Humans MORE
We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting side-by-side talking about something they are viewing on their respective smartphones! The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content. MORE
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I Tags: Word of Mouth Marketing Jimmy Buffet Harley-Davidson TOMS Shoes Star Trek Cult Branding MORE
When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be? When 90% of UK adults are online , having a website that doesn’t work for you is a huge mistake. MORE
Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. Plus, it’s hard to commit to the idea of paying someone to help with less challenging tasks when you know you can just do it yourself. MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Movements rely on word of mouth, where the people are the medium. MORE
TOMS Shoes of Santa Monica, California has taken a page from MAC Cosmetics and created a strikingly straightforward cause-related marketing promotion. When you buy a pair of their shoes, another pair is given to a kid who needs them.Here’s the language from the TOMS website: “you buy a pair of TOMS and I give a pair to a child on your behalf.”The Tags: MAC Cosmetics Blake Mycoskie Word of Mouth Marketing TOMS Shoes Cult Branding MORE
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals. Here they are: PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. MORE
A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place. Include social sharing links in all of your outreach to encourage word of mouth. MORE
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember. Feed word-of-mouth marketing. Word-of-mouth marketing is trusted and very powerful. MORE
I am sure that youve seen it by now a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. You get tagged by someone on Facebook, Twitter or Instagram and challenged to dump a bucket of ice water over your head. Why a bucket of ice water? The #IceBucketChallenge has all the hallmarks of a piece of very shareable content. MORE
To increase attendance at your nonprofits' events, rely more heavily on word of mouth over Social Media sharing. Everyone kind of knows this already, but sometimes it's good to see the numbers. Blue Sky Collaborative manages the online registration for. Fundraising Tips Online Fundraising Social Media and Nonprofits Software for Nonprofits MORE
As far as the marketing mainstream is concerned, the price for launching a new consumer brand in the United States starts around $100 million.Speaking only for myself, that's a little out-of-reach.But in his book Word of Mouth Marketing Andy Sernovitz says there's ways to build a respected brand for less. In this post I discuss his five Ts of word of mouth marketing and the challenge of The. MORE
Despite all of our technological advances and tools, the very most successful kind of major gifts marketing is word-of-mouth. It is a lot easier to get a meeting with a prospect (or gift) if they know one of your board members and that individual has encouraged them to connect. At the hospital I work for, I am developing a referral program that encourages volunteers to invite people for a tour of the facility. MORE
Word of Mouth Related Topics Cause Related Marketing
JUNE 24, 2011
worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association. re•mark•a•ble adj 1.
Cause Related Marketing
DECEMBER 20, 2007
As far as the marketing mainstream is concerned, the price for launching a new consumer brand in the United States starts around $100 million.Speaking only for myself, that's a little out-of-reach.But in his book Word of Mouth Marketing Andy Sernovitz says there's ways to build a respected brand for less. In this post I discuss his five Ts of word of mouth marketing and the challenge of The.
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Cause Related Marketing
DECEMBER 18, 2007
worthy of notice: worth noticing or commenting on2. unusual: unusual or exceptional, and attracting attention because of thisThe success of your next cause-related marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth. re·mark·a·bleadj1.
Cause Related Marketing
JANUARY 17, 2008
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I Tags: Word of Mouth Marketing Jimmy Buffet Harley-Davidson TOMS Shoes Star Trek Cult Branding
J Campbell Social Marketing
JANUARY 23, 2019
Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. The good news is that people do still overwhelmingly trust their networks of friends, family, and colleagues. Interested in forming a Storytelling Army to spread the word about your nonprofit?
The Agitator
JUNE 23, 2010
We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting side-by-side talking about something they are viewing on their respective smartphones! The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content.
CrowdRise
MARCH 2, 2018
Relationships are messy, complicated and beautiful. And it’s no big shock that relationships are what make life worth living for individuals — but the same goes for companies and brands too. Think about it… your organization couldn’t move forward if it wasn’t for the important relationships and communities that surround and support yo.u. Marketing Decent Humans
J Campbell Social Marketing
SEPTEMBER 25, 2014
Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages. 7) Be explicit in asking people to help spread the word.
Getting Attention
MARCH 29, 2011
Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Thanks to Michael Silberman of Echo Ditto and Darren Barefoot of Biro Creative for sharing their creative guidance on w-o-m at the recent NTC (NTEN’s conference). Engage supporters in meaningful, engaging activity and continue to move them to higher levels of engagement.
Cause Related Marketing
OCTOBER 4, 2008
Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. incentive.Intrigued?
Cause Related Marketing
MAY 8, 2009
If you’re Stateside, before you read anything else in this post be sure and put together a bag of non-perishable food items. I hope you included lots of high protein items. Tags: Stamp Out Hunger Word of Mouth Marketing Andy Sernovitz The Chocolate Problem Campbell's US Post Office Saturday May 9, is the nationwide Stamp Out Hunger Food Drive in the United States.
Cause Related Marketing
SEPTEMBER 2, 2008
Dear Pampers:Just a quick note of thanks for your 1 pack = 1 vaccine campaign benefiting UNICEF.You may know that I love these ‘buy one, give one’ campaigns. And they can generate crazy word-of-mouth.Your execution has been. Tags: Proctor and Gamble Word of Mouth Marketing Universal Studios Hillstreet Blues 1 pack = 1 vaccine brandSAVER Transparency UNICEF Buy One Give One
Cause Related Marketing
JANUARY 10, 2008
TOMS Shoes of Santa Monica, California has taken a page from MAC Cosmetics and created a strikingly straightforward cause-related marketing promotion. When you buy a pair of their shoes, another pair is given to a kid who needs them.Here’s the language from the TOMS website: “you buy a pair of TOMS and I give a pair to a child on your behalf.”The Tags: MAC Cosmetics Blake Mycoskie Word of Mouth Marketing TOMS Shoes Cult Branding
Cause Related Marketing
NOVEMBER 4, 2008
Get Your Chin off Your ChestIt’s probably just superstition, but I have steadfastly avoided posting anything about the recession.After all, considering the amount of liquidity sloshing around after all the actions already taken by central bankers in Asia, Europe, and the United States, it’s plain that the real problem right now isn’t access to capital. The problem is one of confidence.This is. Tags: Duke University Word of Mouth Marketing Cone Inc.
Blue Sky Collaborative
OCTOBER 18, 2012
To increase attendance at your nonprofits' events, rely more heavily on word of mouth over Social Media sharing. Everyone kind of knows this already, but sometimes it's good to see the numbers. Blue Sky Collaborative manages the online registration for. Fundraising Tips Online Fundraising Social Media and Nonprofits Software for Nonprofits
Kivi's Nonprofit Communications Blog
JUNE 9, 2021
Are you being asked by your boss or board of directors to. Get the word out? Get some word of mouth going? We really hope this particular phrase will fall out of favor now!). Picking from a menu of classic low-budget “awareness raising” tactics.
Kivi's Nonprofit Communications Blog
FEBRUARY 20, 2019
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember. Feed word-of-mouth marketing. Word-of-mouth marketing is trusted and very powerful.
Kivi's Nonprofit Communications Blog
DECEMBER 27, 2019
It’s the last day of our Week of Freebies! The 2020 Nonprofit Communications Trends Report is compiled from the answers of the over 600 nonprofit professionals who took our 2020 Nonprofit Communications Trends Survey in November, 2019.
Kivi's Nonprofit Communications Blog
DECEMBER 11, 2019
We’ve closed the 2020 Nonprofit Communications Trends Survey and are pouring through the answers of the 600+ nonprofit professionals who took the survey. Your Favorite and Least Favorite Projects This Year [Word Clouds].
The Agitator
DECEMBER 8, 2013
We’ve all heard about the influence of ‘word of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. And even a trade association: the Word of Mouth Marketing Association (WOMMA).
Kivi's Nonprofit Communications Blog
NOVEMBER 21, 2018
Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers.
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2018
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals. Here they are: PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers.
Kivi's Nonprofit Communications Blog
DECEMBER 27, 2018
It’s that time of year where we show our readers some love with some FREE goodies. Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. This report is compiled from the answers of over 600 nonprofit professionals who took our 2019 Nonprofit Communications Trends Survey in November. What types of videos did you create in 2018? Happy Holidays!
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2018
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. We know it’s a chunk of time, but it’s worth it! content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?
Kivi's Nonprofit Communications Blog
APRIL 22, 2020
But first, we have to make sure you actually answered a couple of the questions I asked yesterday. Then, pin the graphic to the top of your profiles so it’s the first things visitors see. Depending on who you want to join your Group, some of these options will not be necessary.
Kivi's Nonprofit Communications Blog
MAY 19, 2017
It’s the end of another workweek. Just be one of the first five people to comment on this post. Try one of these 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing from WildApricot. Credit: [link]. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON. MCON takes place June 5-6 in DC.
Twenti
SEPTEMBER 21, 2020
When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be? When 90% of UK adults are online , having a website that doesn’t work for you is a huge mistake.
Mission Minded
JUNE 17, 2013
If social media is the new word of mouth—as some journalists are claiming—then it’s an important tool for solidifying your brand. Consistency across channels is key when it comes to sending your messages and embodying your brand’s personality. When you’re writing a tweet or posting on Facebook, keep an eye on your brand elements. All [.]. Blog Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging Nonprofit Web
Cause Related Marketing
APRIL 26, 2012
But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. But it’s something north of 50 books. For instance, I’m a marketer, but my niche is subset of marketing called cause marketing.
A Small Change
JANUARY 5, 2011
What ideas do you have to build referrals or word-of-mouth marketing? Does your organization have any kind of program to encourage new donor participation? How do you build referrals? Earlier this week I wrote about the building referrals. I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.
J Campbell Social Marketing
JUNE 18, 2018
Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up. These girls didn’t sit around trying to think of an idea. Rather, Kristy got the idea for The Baby-Sitters Club from listening to her mom’s pain of trying to find a babysitter for her younger brother. Thus the idea of the Club was born. 5) Leverage word-of-mouth.
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Movements rely on word of mouth, where the people are the medium.
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Movements rely on word of mouth, where the people are the medium.
J Campbell Social Marketing
MAY 18, 2020
There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Word-of-mouth marketing.
Nonprofit Marketing Insights by GlobalOwls
JULY 25, 2021
By conducting split tests, also known as A/B tests, you can get an accurate picture of what sells and what doesn’t. Using this direct comparison, you can tell which versions of your eCommerce website convert more viewers. . Nothing sells better than word of mouth.
J Campbell Social Marketing
AUGUST 8, 2014
I am sure that youve seen it by now a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. You get tagged by someone on Facebook, Twitter or Instagram and challenged to dump a bucket of ice water over your head. Why a bucket of ice water? The #IceBucketChallenge has all the hallmarks of a piece of very shareable content.
J Campbell Social Marketing
MARCH 3, 2020
require) of all my clients. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. They only measure the numbers of followers, likes, views – also called vanity metrics. Always remember the true value of achieving your goal.
Kivi's Nonprofit Communications Blog
MARCH 18, 2011
Nancy Schwartz, Katya Andresen, Sarah Durham and I hosted a networking meeting on this topic attended by more than 200 people, with lots of great tips coming out of the discussion. Dan Heath of “Made to Stick&# and “Switch&# fame gave a wonderful keynote presentation this morning, so I’ll share my favorite lessons on social change from that. We all got free copies of Switch, which I already own, so I’ll do a book giveaway on the blog next week.
NonProfit Hub
JULY 2, 2015
If you have no control over something, how do you make sure you have some sort of hold on it? While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing everything to ensure those words are positive. Our friends at Business2Community recently posted a great article on Word of Mouth Marketing. Take photos of volunteers.
A Small Change
JANUARY 3, 2011
Despite all of our technological advances and tools, the very most successful kind of major gifts marketing is word-of-mouth. It is a lot easier to get a meeting with a prospect (or gift) if they know one of your board members and that individual has encouraged them to connect. At the hospital I work for, I am developing a referral program that encourages volunteers to invite people for a tour of the facility.
Nonprofit Marketing Blog
JANUARY 2, 2012
A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place. Include social sharing links in all of your outreach to encourage word of mouth.
EveryAction
JUNE 13, 2018
Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. Attract new, younger donors It is no secret that the giving habits of millennials and younger baby boomers differ from the generations preceding them, who make up a large portion of the traditional nonprofit fundraising base.
Get Fully Funded
APRIL 20, 2021
Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. Plus, it’s hard to commit to the idea of paying someone to help with less challenging tasks when you know you can just do it yourself.
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