Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

Bringing Word of Mouth to Cause Marketing

Cause Related Marketing

worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association. re•mark•a•ble adj 1.

Word of Mouth Marketing Part II

Cause Related Marketing

As far as the marketing mainstream is concerned, the price for launching a new consumer brand in the United States starts around $100 million.Speaking only for myself, that's a little out-of-reach.But in his book Word of Mouth Marketing Andy Sernovitz says there's ways to build a respected brand for less. In this post I discuss his five Ts of word of mouth marketing and the challenge of The.

Word of Mouth Marketing Part I

Cause Related Marketing

worthy of notice: worth noticing or commenting on2. unusual: unusual or exceptional, and attracting attention because of thisThe success of your next cause-related marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth. re·mark·a·bleadj1.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year.

Word of Mouth Trumps Facebook for Driving Attendance at Nonprofit Fundraisers

Blue Sky Collaborative

To increase attendance at your nonprofits' events, rely more heavily on word of mouth over Social Media sharing. Everyone kind of knows this already, but sometimes it's good to see the numbers. Blue Sky Collaborative manages the online registration for. Fundraising Tips Online Fundraising Social Media and Nonprofits Software for Nonprofits

Live from P2P Professional Forum 2018: The power of word of mouth


Relationships are messy, complicated and beautiful. And it’s no big shock that relationships are what make life worth living for individuals — but the same goes for companies and brands too. Think about it… your organization couldn’t move forward if it wasn’t for the important relationships and communities that surround and support yo.u. Marketing Decent Humans

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. 7) Be explicit in asking people to help spread the word.

Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Selfish Giving

With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). And, of course, non-profits benefit as Causely has donated over $2 million since it launched.

Transform Your Supporters into Powerful Marketers

Getting Attention

Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Engage supporters in meaningful, engaging activity and continue to move them to higher levels of engagement.

The Green Kitchen Bribe.er. Referral Fee

Cause Related Marketing

Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing

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Pampers Buy One Give One Cause-Related Marketing

Cause Related Marketing

Dear Pampers:Just a quick note of thanks for your 1 pack = 1 vaccine campaign benefiting UNICEF.You may know that I love these ‘buy one, give one’ campaigns. And they can generate crazy word-of-mouth.Your execution has been.

The Stamp Out Hunger Food Drive Needs to Be Made Remarkable Again

Cause Related Marketing

If you’re Stateside, before you read anything else in this post be sure and put together a bag of non-perishable food items. I hope you included lots of high protein items. Saturday May 9, is the nationwide Stamp Out Hunger Food Drive in the United States.

Streamlined Cause-Related Marketing is Good for the Sole

Cause Related Marketing

TOMS Shoes of Santa Monica, California has taken a page from MAC Cosmetics and created a strikingly straightforward cause-related marketing promotion. Tags: MAC Cosmetics Blake Mycoskie Word of Mouth Marketing TOMS Shoes Cult Branding

Cause Marketing in the Economic Downturn

Cause Related Marketing

The problem is one of confidence.This is. Tags: Duke University Word of Mouth Marketing Cone Inc.

Why Stories Are Important for Nonprofits

Kivi's Nonprofit Communications Blog

“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember. Feed word-of-mouth marketing. Word-of-mouth marketing is trusted and very powerful.

Week of Freebies, Day 3: 2019 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

It’s that time of year where we show our readers some love with some FREE goodies. Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. Happy Holidays!

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4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers.

Mixed Links for Nonprofit Communicators (And a Giveaway to #MCON)

Kivi's Nonprofit Communications Blog

It’s the end of another workweek. Just be one of the first five people to comment on this post. Try one of these 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing from WildApricot. Credit: [link].

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12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals. Here they are: PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers.

Take the 2019 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. We know it’s a chunk of time, but it’s worth it! content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?

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Benefiting From Your ‘User Reviews’

The Agitator

We’ve all heard about the influence ofword of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. And even a trade association: the Word of Mouth Marketing Association (WOMMA).

How to Bring Your Brand to Life in Social Media

Mission Minded

If social media is the new word of mouth—as some journalists are claiming—then it’s an important tool for solidifying your brand. Consistency across channels is key when it comes to sending your messages and embodying your brand’s personality.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Based on my experience designing and implementing successful nonprofit social media campaigns, I have taken note that there are certain elements and characteristics of campaigns that work and inspire, vs. those that are stagnant and ineffective. . 5) The campaign relies on word of mouth.

What’s In A Campaign? That Which We Call Change


Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health.

What’s In A Campaign? That Which We Call Change


Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. It also ranks up there with “ awareness ” as one of the most overused and over-relied upon words in public health.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. But it’s something north of 50 books. For instance, I’m a marketer, but my niche is subset of marketing called cause marketing.

6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

J Campbell Social Marketing

Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up. These girls didn’t sit around trying to think of an idea. 5) Leverage word-of-mouth.

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What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. Why a bucket of ice water?

Question: Building Referrals?

A Small Change

What ideas do you have to build referrals or word-of-mouth marketing? Does your organization have any kind of program to encourage new donor participation? How do you build referrals? Earlier this week I wrote about the building referrals. I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.

5 Reasons Nonprofits Shouldn't Miss Out On Peer-to-Peer Fundraising


Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. average peer-to-peer fundraiser raises $568 from 7 donors – 4 of whom will be new to your organization!

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

I know a lot of nonprofit professionals and marketing professionals. But focusing on numbers and followers misses the point of social media. Being a go-to resource in your field should be the main goal of any social media campaign.

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

According to Facebook’s Head of News Feed, Adam Mosseri : Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine. That means for those of us with limited resources, it’s a n enormous expenditure of time (and the related ) to learn how to adapt, and to do it. Most recent ugh: Pay to play with a huge decline in organic reach of your content.

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Coming Next Week.

Kivi's Nonprofit Communications Blog

Nancy Schwartz, Katya Andresen, Sarah Durham and I hosted a networking meeting on this topic attended by more than 200 people, with lots of great tips coming out of the discussion. Dan Heath of “Made to Stick&# and “Switch&# fame gave a wonderful keynote presentation this morning, so I’ll share my favorite lessons on social change from that. We all got free copies of Switch, which I already own, so I’ll do a book giveaway on the blog next week.

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. Take a few minutes to think about the structure of your campaign, your audience, and your goals. Abby Jarvis.

Referrals Program

A Small Change

Despite all of our technological advances and tools, the very most successful kind of major gifts marketing is word-of-mouth. It is a lot easier to get a meeting with a prospect (or gift) if they know one of your board members and that individual has encouraged them to connect. At the hospital I work for, I am developing a referral program that encourages volunteers to invite people for a tour of the facility.

Four ways to inject social contagion into your outreach in 2012

Nonprofit Marketing Blog

A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place. Include social sharing links in all of your outreach to encourage word of mouth.

Going Beyond Expectations

Get Fully Funded

And the end of the evening was set off with fireworks. What do we do that sets people talking, creating incredible word-of-mouth publicity for our organizations?

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and donors a bit later down the road. things corporations might have the resources to take advantage of.

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#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

on a week that sees back-to- school for many kids and the start of the political convention season. Creators, who make up about 24% of the online population. Conversationalists, who keep fairly regular track of their Twitter/Facebook accounts, make up about 33%.

Shape Content for Action


Public health is in dire need of increased online advocacy. I was reminded of this while reading Search Engine Watch’s recent article, Why PageRank Doesn’t Matter. To achieve this of course, you must first know your goals and objectives. Photo by Derek Lyons.

Social Media Defined

Public Sector Marketing 2.0

A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. This is why there is such a massive social media knowledge gap in plenty of organizations as proper context is often lost in translation. Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment.