Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 The Guideline for External Use of Web 2.0

Web 2.0 One Tool at a Time

A Small Change

Social Media & Web 2.0Every time you look in your email box doesn’t it feel like there is another invitation for a new online social community? Should you promote your organization on Facebook or Myspace? Is Plaxo or LinkedIn the best tool for business networking? Social media can be overwhelming as you learn about the many different ways to communicate. There is always going to be a new tool out there to reach out to donors, friends, and businesses.

Social Media Defined

Public Sector Marketing 2.0

Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment. The problem with it is it sounds too techie and is partly to blame for the initial delegation of all things “web 2.0″ The term is in rapid decline and will hopefully cease to exist in the near future as people realize that web 2.0 Once in a while I like to go back to the basics.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

Beginning to understand that the web is now permanently “social” The transition to “web 2.0″ the web as a 2-way platform for participation) is now old news.

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

Marketing Web 2.0 Web 3.0 Last week I went to London to speak at the Institute of Fundraising’s National Fundraising Convention. At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website.

What Kevin Bacon Knows about Web 2.0

Fundraising 123

On July 23, 2009, we had the great opportunity to present "What Kevin Bacon Knows about Web 2.0" Download the presentation slides below Related Documents to learn more about these areas of social networking: What is Web 2.0 " to nonprofits at the Social Media for Social Good conference hosted by Capital Area Food Bank's Agency Achievement Academy, Young Nonprofit Professionals Network of DC, National Human Services Assembly and Google.

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

Graphic Design for Nonprofits Netraising Web 2.0 Are you not getting enough donations or volunteers signing up through your website? Are you worried your nonprofit website could be better? How can you make a better website?

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

Conflict Marketing Web 2.0 Are you tweeting for your cause or company? Are you posting on facebook for your cause? Are you updating a website or blog for your nonprofit, charity, or corporation? Then you’re a community manager. Which would you rather be? This guy? Or her?

Do you work for a nonprofit hospital? How are you doing social media?

Wild Woman Fundraising

Cultivating donors Marketing realtime web social media Web 2.0 I want to tell you about something completely incredible that happened last night. I put this simple message out on Twitter: “Hey Twitter, can you help me out?

3 lies about moving on up in your nonprofit career, and 3 truths.

Wild Woman Fundraising

All the information you provided about web based ways to connect with people and opportunities as well as find useful information, will be a big help.&# -Sari Albornez. “Mazarine was amazingly insightful and helpful in showing us how to develop a web presence to help our job searches.

Write, write, write - Surf the Wave of Web 2.0

Get Fully Funded

Some of these your folks are using Web 2.0, And don’t be fooled, while the under 26 crowd tends to be the majority using Web 2.0, Twitter Website/Internet fundraising web 2.0This is a guest post from my fellow fundraiser Barbara Talisman, President of Talisman Associates, Inc., in Chicago. . . If you want your message to get noticed, be sticky, passed along or retweeted, you have to write about it.

Hey Slacker, high five!

Wild Woman Fundraising

by Ben Hunt , a UK web designer who is pretty fantastic at helping people create more engagement and money on their websites. Netraising Web 2.0 Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh.

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Want to stay more private online?

Wild Woman Fundraising

We go into detail about how to remain private on LinkedIn, on Twitter, and on web browsers. Conflict social media Web 2.0 Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media.

Are you doing nonprofit graphic design on a shoestring?

Wild Woman Fundraising

Try Google chrome , a web browser that has apps inside it that you can run and use on your pictures. Also, if you are looking for good web fonts try Typekit. Graphic Design for Nonprofits Marketing Netraising Web 2.0 Well, isn’t everyone?

How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

Marketing Netraising social media Uncategorized Web 2.0 What is TechSoup’s Digital Storytelling Challenge ? Nonprofits and libraries can use digital storytelling to reach new audiences, attract donors, and demonstrate impact.

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3 tips to dramatically increase website donations

Wild Woman Fundraising

Netraising social media Web 2.0 Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from Was it something off of Amazon or iTunes? More and more people are shopping online, and more people are giving online.

Web 2.0

Marketing for Nonprofits

A group of folks were asked to speculate on which of the new web-based tools ( wikis , blogs, social networking sites, RSS , etc.) Embracing "Web 2.0" In a Web 1.0 Conversely, in a Web 2.0 web 2.0Saw an interesting post on TechSoup about the first NetSquared Event. are most useful to nonprofits. While I am personally obsessed with blogs right now, I strongly agree with Bryan Nunez, Technology Manager, Witness.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

Netraising social media Web 2.0 This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? What are your favorite tools and tactics for listening?&#

How do you turn an accidental donor into an ally? Part 2

Wild Woman Fundraising

Acknowledgement Board Cultivating donors Events Fundraising social media Speaking Web 2.0 First off, if you haven’t read the first part of this post yet, I would go there. This shit will make a LOT more sense if you do.

May 26th Webinar: Move on up! And give yourself a leg up the career ladder!

Wild Woman Fundraising

“Mazarine was amazingly insightful and helpful in showing us how to develop a web presence to help our job searches. Finding a job Keeping a job Leadership realtime web Sector-Switching social media Web 2.0 Move on up! And give yourself a leg up the career ladder!

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My thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada

Public Sector Marketing 2.0

Yet many public servants are frustrated by a lack of access to the Web 2.0 I also encourage departments to continue expanding the use of Web 2.0 Insight Review 19th annual report clerk goc government of canada prime minister privy council Social Media wayne wouters Web 2.0Even as an external consultant, every year I very much anticipate the Clerk’s Annual Report.

How can Nonprofits use Web 2.0 for fundraising? An Interview with Amy Sample Ward

Wild Woman Fundraising

Fundraising Leadership Netraising Web 2.0 Web 3.0 realtime web social media american red cross amy sample ward Case Foundation Chase corporate social responsibility csr facebook interview mGive nonprofit nonprofits nptech Pepsi real-time web web 2.0Part one of an interview with Amy Sample Ward.

How to get tons more traffic for your nonprofit blog

Wild Woman Fundraising

Book Marketing social media Web 2.0 Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. When I first started blogging to build an audience for my book, I read Yaro Starak’s blog.

Branding More of a Challenge Than Ever in a Web 2.0 World

Getting Attention

But it’s more challenging than ever in our Web 2.0 But since you should dive into this issue right now, here's a preview podcast: 09NTC Social Media Web 2.0 As the nonprofit landscape gets increasingly complex, money is tighter than ever and your org is discussed on infinite communications channels, it's more important than ever to brand your organization, programs and campaigns.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Collaboration Cultivating donors Culture clash Fundraising Social Entrepreneur Video Game Web 2.0 Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

Are you going to #NTC12? Say hi to me?

Wild Woman Fundraising

social media Uncategorized Web 2.0 Here’s a non-usual blog post. I’m going to the NTEN conference for the first time! What? I hear you saying. Mazarine, you didn’t go to #SXSW for 3 straight years while you lived in Austin, and NOW you’re going to NTEN’s 2012 conference? In a word, YES. It’s going to be fun! I’m looking forward to learning a lot, and connecting with a lot of people!

Web 2.0 Basics, Again

Mission Minded

[PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program

Wild Woman Fundraising

Leadership Marketing Netraising social media Speaking Web 2.0 That was so fun! We had some future nonprofit leaders from Mercycorps, Oregon Mentors, Elders in Action, Classical FM radio, the Chapter 13 Trustees Office, and others, talk about their experience with social media.

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Appeals Cultivating donors Fundraising Marketing Netraising social media Web 2.0 Are you working for a Canadian nonprofit? Or do you just want some fundraising advice? Get on over here.

Re-designing your nonprofit website and other things that are sent to try us

Wild Woman Fundraising

Graphic Design for Nonprofits Marketing Netraising social media Web 2.0 Oh man. Have you ever tried to redesign your nonprofit website? Was that fun? Why not? Is it because you were trying to skimp on people who knew what they were doing, and decided to DIY? Is it because you trusted people who said they knew what they were doing, and then they didn’t really know? What did you learn from that experience? Did you learn to ask people, “How do you know what you know?&#

Three quick buy-in quotes for your next presentation to senior mgmt on social media

Public Sector Marketing 2.0

Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0 Quote 3: “Get used to the new world: web 2.0 Advice Government Insight 2012 prime minister's advisory committee report goc quotes Social Media tony clement treasury board wayne wouters Web 2.0Well, it’s that time of year again (fiscal year-end for most of our gov clients) during which I apologize for being absent and putting my blogging off to the side.

Why Online Fundraising is like Ice cream!

Wild Woman Fundraising

Here’s an excerpt from that post: “If you are an HR professional, a web programmer, a graphic designer, an accountant, or even a plumber, you can find a place in a nonprofit. Finding a job Fundraising Volunteers Web 2.0 Before we get down to it, if you are in Austin, and interested in being a more effective fundraiser, we still have a couple of spots left in my Lean Fundraising workshop at the Center for Nonprofits tomorrow. Get on it!

Fundraising How-To-A new twist on the thank you note

Wild Woman Fundraising

Netraising social media Web 2.0 So I’m doing this crowdfunding fundraising campaign and WHEW what a ride it’s been! It ends on December 3rd so go check out our progress!

The Wild Woman’s Guide to Social Media Workbook Free Preview!

Wild Woman Fundraising

Book Marketing social media Web 2.0 Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media.

11 Elements of Fierce Loyalty to Keep Your Donors

Wild Woman Fundraising

Acknowledgement Cultivating donors social media Web 2.0 . Fierce Loyalty, by Sarah Robinson. Is your nonprofit or charity part of a national or international movement? Maybe you want to bring dental care to people everywhere.

50+ Ideas on What You Can Blog About

Wild Woman Fundraising

Book Marketing social media Web 2.0 Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. If you’re blogging and feeling stuck, you are not alone! Take it from someone who has blogged since 1999, blogging is HARD!

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How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Book E-Newsletters Marketing Netraising social media Web 2.0 Web 3.0 All of the approved ways to read this book: ???? Flipping : Osmosis: Showing the funny parts: Smirking. Do you want to do social media for your nonprofit?

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2 Reviews of Fundraising Android Apps

Wild Woman Fundraising

social media Web 2.0 Good news! Last week, my littlest brother got his first internship out of college, working at a company that develops iPhone, iPad and Android Applications! I am so happy for him. And that led me to think, “I wonder if there are any Apps for people like us?

Your Volunteers Make, Or Break, Web 2.0 Outreach -- But You Have To Help Them Do It Right

Getting Attention

How are you making it easy for your volunteers to organize via Web 2.0? Nonprofit Communications Social Media Volunteers Web 2.0You know an idea is big when it bubbles up from various sources at the same time. That's what's been happening today with this one. Putting social media tools to work should be on your "to-do" list for 2009, although you have to take a quick look at what your communications goals are before jumping in.

Old School Cause-Related Marketing for the Web 2.0 Era

Cause Related Marketing

I don’t remember the last time I saw a cause-related marketing campaign for which the donation was predicated on consumers redeeming a coupon.But right now for every $1 off coupon you redeem for Bausch & Lomb’s ReNu multipurpose contact lens solution, they’ll give a $1 donation to Susan G.