Web 2.0 One Tool at a Time

A Small Change

Social Media & Web 2.0Every time you look in your email box doesn’t it feel like there is another invitation for a new online social community? Should you promote your organization on Facebook or Myspace? Is Plaxo or LinkedIn the best tool for business networking? Social media can be overwhelming as you learn about the many different ways to communicate. There is always going to be a new tool out there to reach out to donors, friends, and businesses.

What Kevin Bacon Knows about Web 2.0

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On July 23, 2009, we had the great opportunity to present "What Kevin Bacon Knows about Web 2.0" Download the presentation slides below Related Documents to learn more about these areas of social networking: What is Web 2.0 " to nonprofits at the Social Media for Social Good conference hosted by Capital Area Food Bank's Agency Achievement Academy, Young Nonprofit Professionals Network of DC, National Human Services Assembly and Google.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 The Guideline for External Use of Web 2.0

Write, write, write - Surf the Wave of Web 2.0

Get Fully Funded

Some of these your folks are using Web 2.0, And don’t be fooled, while the under 26 crowd tends to be the majority using Web 2.0, Twitter Website/Internet fundraising web 2.0This is a guest post from my fellow fundraiser Barbara Talisman, President of Talisman Associates, Inc., in Chicago. . . If you want your message to get noticed, be sticky, passed along or retweeted, you have to write about it.

Web 2.0

Marketing for Nonprofits

A group of folks were asked to speculate on which of the new web-based tools ( wikis , blogs, social networking sites, RSS , etc.) Embracing "Web 2.0" In a Web 1.0 Conversely, in a Web 2.0 web 2.0Saw an interesting post on TechSoup about the first NetSquared Event. are most useful to nonprofits. While I am personally obsessed with blogs right now, I strongly agree with Bryan Nunez, Technology Manager, Witness.

Branding More of a Challenge Than Ever in a Web 2.0 World

Getting Attention

But it’s more challenging than ever in our Web 2.0 But since you should dive into this issue right now, here's a preview podcast: 09NTC Social Media Web 2.0 As the nonprofit landscape gets increasingly complex, money is tighter than ever and your org is discussed on infinite communications channels, it's more important than ever to brand your organization, programs and campaigns.

Web 2.0 Basics, Again

Mission Minded

Old School Cause-Related Marketing for the Web 2.0 Era

Cause Related Marketing

I don’t remember the last time I saw a cause-related marketing campaign for which the donation was predicated on consumers redeeming a coupon.But right now for every $1 off coupon you redeem for Bausch & Lomb’s ReNu multipurpose contact lens solution, they’ll give a $1 donation to Susan G.

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

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PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #1: Get Online if You're Not Already There It's 2010: Do you know where your online donations are?

Why Web 2.0 is important to small local nonprofits

Nonprofit Consultant Blog

There's lots of talk about how nonprofits should be using "Web 2.0" - interactive applications, two-way online communications, user generated content, "social media," etc. perhaps so much so that it can be bewildering to smaller, grassroots organizations who are just struggling to get the word out locally and are wondering what they need with a World Wide Web. In each of these examples, the idea is not how Web 2.0 Tags: video YouTube web 2.0

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

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PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #1: Get Online if You're Not Already There It's 2010: Do you know where your online donations are?

Crowdfunding – a Web 2.0 twist on what community fundraisers have always done?

Giving in a Digital World

Crowdfunding – a Web 2.0 twist on what community fundraisers have always done?

Giving in a Digital World

4 nifty tips about branding in a Web 2.0 world

Nonprofit Marketing Blog

I’m at a Nonprofit Technology Conference at a session on branding in a web 2.0 world, and here’s what blogger Nancy Schwartz has to say: 1. Brand control is gone – lots of conversations are already going on about you. So you can either curse that or embrace it. That’s okay – the people talking about you are part of a tribe, that can become powerful communicators for you using social media tools.

How to survive the web 2.0 loss of control

Nonprofit Marketing Blog

in today’s Web 2.0 This is a big theme of the conference here - you don’t have control over your message, brand, conversation, etc. world. So what do you do? Here are some thoughts from Clay Shirky (see previous post) here at the Nonprofit Technology Conference, in a Q&A with NTEN mastermind Holly Ross. I paraphrase a bit for clarity here. Q: What’s the value proposition for nonprofits in a world where people can more easily organize themselves?

What to Do When Web 2.0 Delivers Brand Indigestion

Nonprofit Marketing Blog

So what if this kind of web 2.0 Things move at light speed on web 2.0 If you haven’t heard, two employees of Dominos caused the company a lot of heartburn this week with their gross-out YouTube video that included a worker putting cheese up his nose and then on a sandwich. The whole tale is here and here (register for AdAge-good reading).

Happy Birthday to Grandpa Howard, Web 2.0 Style

A. Fine Blog

When you least expect it the Connected Age can jump up and bite you somewhere uncomfortable. My friend Cathy’s Grandpa Howard turned 100 last week in Newark, OH (about an hour northwest of Columbus for anyone interested.)

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

Beginning to understand that the web is now permanently “social” The transition to “web 2.0″ the web as a 2-way platform for participation) is now old news.

Social Media Defined

Public Sector Marketing 2.0

Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment. The problem with it is it sounds too techie and is partly to blame for the initial delegation of all things “web 2.0″ The term is in rapid decline and will hopefully cease to exist in the near future as people realize that web 2.0 Once in a while I like to go back to the basics.

Finally an updated 2009 video about the new media landscape

Public Sector Marketing 2.0

did you know socialmedia video Web 2.0Here’s the 3rd installment of my favourite video series (i.e “Did You Know&# ) illustrating the changing media landscape. No explanation necessary, just watch the video and enjoy. The original Did You Know 3.0 video can be watched here.

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Launch of my “Learn in 60 Seconds” video series

Public Sector Marketing 2.0

Here’s my first one, entitled: “How to find out who’s tweeting within 25km of your city&# : Tips Videos explanation explanation video geotagging how to learn in 60 seconds location Social Media twitter video videos Web 2.0

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Social Media Revolution 2011 – The new Erik Qualman video

Public Sector Marketing 2.0

Social Media Statistics Videos 2011 erik qualman social media revolution socialnomics video Web 2.0Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman.

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

#COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

Non Profit Marketing 360

Advice Cause Marketing Communications Community Design How-to Marketing Media Review Nonprofit Public Media Reviews Social Media Technology Web and Print Web Design Bulletin board communication design development Facebook Marketing and Advertising Online Communities Pinterest Social network web 2.0

'Email a Duck, Raise a Buck' by Munchkin for Susan G. Komen

Cause Related Marketing

Web 2.0 Komen Breast Cancer Foundation from Munchkin, Inc.Now they’ve added a Web 2.0 Tags: Munchkin Web 2.0 Cause-Related MarketingBack in February I wrote about Project Pink a cause-related marketing campaign benefiting Susan G.

#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

The only marginally advanced step in the process is to install a ‘Pin It’ button on your web browser’s toolbar to make sharing images, videos, and sites all that much easier.

We’re Going Mobile

Non Profit Marketing 360

But what seems to be most promising is not the text-to-give campaigns, which worked brilliantly for disaster relief, but the mobile web, and for several purposes besides fundraising. In an interview with Jocelyn Harmon, study author and Kaptivate CEO Ron Vassallo explains the advantages and drawbacks of text and web, and the start-up costs for each.

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Government 2.0 Expo Debrief

Public Sector Marketing 2.0

I started to write this post in a cab as I was heading back from the Gov 2.0 This was the first social media/web 2.0 I’m sure there will be plenty of great Gov 2.0 The Times UK Article – Every UK citizen is to have a personal government web page. Web 2.0

Three quick buy-in quotes for your next presentation to senior mgmt on social media

Public Sector Marketing 2.0

Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0 Quote 3: “Get used to the new world: web 2.0 Advice Government Insight 2012 prime minister's advisory committee report goc quotes Social Media tony clement treasury board wayne wouters Web 2.0Well, it’s that time of year again (fiscal year-end for most of our gov clients) during which I apologize for being absent and putting my blogging off to the side.

My thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada

Public Sector Marketing 2.0

Yet many public servants are frustrated by a lack of access to the Web 2.0 I also encourage departments to continue expanding the use of Web 2.0 Insight Review 19th annual report clerk goc government of canada prime minister privy council Social Media wayne wouters Web 2.0Even as an external consultant, every year I very much anticipate the Clerk’s Annual Report.

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. Causevox moves to version 2. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live.

#HOWTO: Tumblr & RSS Feeds – How Do They Work Together?

Non Profit Marketing 360

Last week we promised to discuss the connection that can be made between your nonprofit’s Tumblr site and RSS Readers around the world.

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#HOWTO: Get Your Nonprofit’s Tumblr Blog Up, Published, & Read

Non Profit Marketing 360

to present a professional, flexible, and elegant web-face to the world. Web ApplicationsSigning up for Tumblr takes seconds and is free, so there’s no economic reason your nonprofit might resist learning the platform.

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

org addresses into computer-ese numbers for our web browsers), its links could be broken or its content re-routed – all without notification. Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit.

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Your Followers Are Your Friends

A Small Change

Related posts: Business Before Pleasure Let’s Get Real: Why Use Social Media Solicitor Center Donor Plans Web 2.0 Social Media & Web 2.0Many people say social media will never replace a 1-to-1 connection with a donor, claiming that relationships cannot happen or lack authenticity on Facebook and Twitter. While I agree that social media is a different kind of communication, I don’t believe that means that eliminates a real connection.

#Tech: Online Security For Your Person-Not Just Your Passwords

Non Profit Marketing 360

What is to be done? Securing one’s passwords, email accounts, and banking information rightly gains the lion’s share of attention in the media.

#Tech: Net Neutrality Supported in Europe – Not Unsupported in US

Non Profit Marketing 360

Republican Jim DeMint, in an early op-ed piece arguing for less government regulation, presents this case: Proponents of this regulatory bonanza say that without government interference, networks will block basic Internet services and Web sites to consumers.

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#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

Non Profit Marketing 360

The Pew Internet and American Life Project has recently released a report in response to an article by Chris Anderson and Michael Wolff at Wired Magazine entitled ‘ The Web Is Dead. The web is an ever shrinking part of the internet (click to enlarge).

New video on Web 3.0

Public Sector Marketing 2.0

Here is one from Semantics Incorporated that explains web 3.0/the semantic web from a service angle. Web 3.0 Tags: Videos future web semantic web video Web 2.0 I’m always hungry for new videos that illustrate where this new world of digital content creation and collaboration is taking us. I also really like the “ Did You Know 3.0 &# and “ The Machine is Using Us &# videos. Know any other good ones?

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Don’t Start Social Media Too Late

A Small Change

Web 2.0 My next couple posts will be about getting started and how to succeed using web 2.0. Social Media & Web 2.0Over the last number of weeks I’ve had the privilege of coaching a few people on social media. and social networking are currently catch phrases and “in” topics right now; however, most people and nonprofits are still at the very beginning of understanding and harnessing their power.

My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

Social Media Classes for Nonprofits: Seattle

A Small Change

Related posts: First Social Media Club Experience Let’s Get Real: Why Use Social Media Don’t Start Social Media Too Late Web 2.0 Social Media & Web 2.0One of my passions is talking with nonprofits about social media. There are unlimited opportunities for nonprofits when they leverage these tools for their mission. Susan Burnash, from Purple Duck Marketing , and myself are starting a series (in downtown Seattle). Thursday, October 15/22/29, 2009 from 6 to 8 pm.

#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog

Non Profit Marketing 360

Communications Design How-to Marketing Nonprofit Public Relations Reviews Site Administration Social Media Software Review Technology Web and Print Web Design communication Facebook Foursquare Marketing and Advertising Online Communities StumbleUpon Tumblr Twitter web 2.0 If you follow the tech developments and platform inventions of social media, you can get a headache.

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