A Small Change

MAY 6, 2009

Social Media & Web 2.0Every time you look in your email box doesn’t it feel like there is another invitation for a new online social community? Should you promote your organization on Facebook or Myspace? Is Plaxo or LinkedIn the best tool for business networking? Social media can be overwhelming as you learn about the many different ways to communicate. There is always going to be a new tool out there to reach out to donors, friends, and businesses.

Web 2.0 108

Web 2.0 Tools MySpace Linkedin 108

Fundraising 123

JULY 24, 2009

On July 23, 2009, we had the great opportunity to present "What Kevin Bacon Knows about Web 2.0" Download the presentation slides below Related Documents to learn more about these areas of social networking: What is Web 2.0 " to nonprofits at the Social Media for Social Good conference hosted by Capital Area Food Bank's Agency Achievement Academy, Young Nonprofit Professionals Network of DC, National Human Services Assembly and Google.

Web 2.0 111

Web 2.0 July DC Agency 111

Public Sector Marketing 2.0

NOVEMBER 22, 2011

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 The Guideline for External Use of Web 2.0

Web 2.0 153

Web 2.0 Guidelines Government Canada 153

Get Fully Funded

APRIL 21, 2009

Some of these your folks are using Web 2.0, And don’t be fooled, while the under 26 crowd tends to be the majority using Web 2.0, Twitter Website/Internet fundraising web 2.0This is a guest post from my fellow fundraiser Barbara Talisman, President of Talisman Associates, Inc., in Chicago. . . If you want your message to get noticed, be sticky, passed along or retweeted, you have to write about it.

Web 2.0 100

Web 2.0 Writing MySpace Forum 100

Marketing for Nonprofits

AUGUST 19, 2007

A group of folks were asked to speculate on which of the new web-based tools ( wikis , blogs, social networking sites, RSS , etc.) Embracing "Web 2.0" In a Web 1.0 Conversely, in a Web 2.0 web 2.0Saw an interesting post on TechSoup about the first NetSquared Event. are most useful to nonprofits. While I am personally obsessed with blogs right now, I strongly agree with Bryan Nunez, Technology Manager, Witness.

Web 2.0 32

Web 2.0 Wiki RSS Grassroots 32

Getting Attention

FEBRUARY 24, 2009

But it’s more challenging than ever in our Web 2.0 But since you should dive into this issue right now, here's a preview podcast: 09NTC Social Media Web 2.0 As the nonprofit landscape gets increasingly complex, money is tighter than ever and your org is discussed on infinite communications channels, it's more important than ever to brand your organization, programs and campaigns.

Web 2.0 100

Web 2.0 Podcast April Brand 100

Mission Minded

JANUARY 8, 2010

Web 2.0 40

Web 2.0 40

Cause Related Marketing

JULY 17, 2008

I don’t remember the last time I saw a cause-related marketing campaign for which the donation was predicated on consumers redeeming a coupon.But right now for every $1 off coupon you redeem for Bausch & Lomb’s ReNu multipurpose contact lens solution, they’ll give a $1 donation to Susan G.

Web 2.0 130

Web 2.0 School Solution Contact 130

Fundraising 123

APRIL 14, 2010

PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #1: Get Online if You're Not Already There It's 2010: Do you know where your online donations are?

Web 2.0 158

Web 2.0 Haiti Urgency Spam 158

Nonprofit Consultant Blog

JANUARY 10, 2008

There's lots of talk about how nonprofits should be using "Web 2.0" - interactive applications, two-way online communications, user generated content, "social media," etc. perhaps so much so that it can be bewildering to smaller, grassroots organizations who are just struggling to get the word out locally and are wondering what they need with a World Wide Web. In each of these examples, the idea is not how Web 2.0 Tags: video YouTube web 2.0

Web 2.0 43

Web 2.0 Grassroots RSS User-Generated 43

Fundraising 123

APRIL 14, 2010

PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #1: Get Online if You're Not Already There It's 2010: Do you know where your online donations are?

Web 2.0 100

Web 2.0 Haiti Urgency Spam 100

Giving in a Digital World

MAY 15, 2009

There was quite a bit of talk of Crowdfunding in some of the sessions at this week’s IFC Online eConference and that reminded me of an article I was asked to write a while back for Professional Fundraising , the Monthly trade magazine for the sector in the UK, specifically about how online fundraisers might learn from commercial crowdfunding initiatives. It was a timely reminder, because the article has just been published online as well as in this month’s printed edition – so you can read the whole thing here (for free;-). There are a fast growing number of examples of great nonprofit crowdfunding sites coming from the US (e.g. Kiva , DonorsChoose , SocialActions ), UK (e.g. TheBigGive , SeeTheDifference ) and other parts of Europe ( PifWorld , JimmyTheManTours ). But I’d be really interested to hear from anyone who knows of any from further afield – especially Latin America or Asia Pacific regions? If you spot any examples, let me know. Tags: Online fundraising crowdfunding Bryan Miller DonorsChoose IFC Online Jimmy The Man Tours Kiva Pifworld See The Difference SocialActions The Big Give.

Web 2.0 59

Web 2.0 Asia Europe UK 59

Giving in a Digital World

MAY 15, 2009

There was quite a bit of talk of Crowdfunding in some of the sessions at this week’s IFC Online eConference and that reminded me of an article I was asked to write a while back for Professional Fundraising , the Monthly trade magazine for the sector in the UK, specifically about how online fundraisers might learn from commercial crowdfunding initiatives. It was a timely reminder, because the article has just been published online as well as in this month’s printed edition – so you can read the whole thing here (for free;-). There are a fast growing number of examples of great nonprofit crowdfunding sites coming from the US (e.g. Kiva , DonorsChoose , SocialActions ), UK (e.g. TheBigGive , SeeTheDifference ) and other parts of Europe ( PifWorld , JimmyTheManTours ). But I’d be really interested to hear from anyone who knows of any from further afield – especially Latin America or Asia Pacific regions? If you spot any examples, let me know. Tags: Online fundraising crowdfunding Bryan Miller DonorsChoose IFC Online Jimmy The Man Tours Kiva Pifworld See The Difference SocialActions The Big Give.

Web 2.0 59

Web 2.0 Asia Europe UK 59

Nonprofit Marketing Blog

APRIL 27, 2009

I’m at a Nonprofit Technology Conference at a session on branding in a web 2.0 world, and here’s what blogger Nancy Schwartz has to say: 1. Brand control is gone – lots of conversations are already going on about you. So you can either curse that or embrace it. That’s okay – the people talking about you are part of a tribe, that can become powerful communicators for you using social media tools.

Web 2.0 40

Web 2.0 Blogger Conference Conversion 40

Nonprofit Marketing Blog

APRIL 27, 2009

in today’s Web 2.0 This is a big theme of the conference here - you don’t have control over your message, brand, conversation, etc. world. So what do you do? Here are some thoughts from Clay Shirky (see previous post) here at the Nonprofit Technology Conference, in a Q&A with NTEN mastermind Holly Ross. I paraphrase a bit for clarity here. Q: What’s the value proposition for nonprofits in a world where people can more easily organize themselves?

Web 2.0 40

Web 2.0 Conference Search Conversion 40

Nonprofit Marketing Blog

APRIL 16, 2009

So what if this kind of web 2.0 Things move at light speed on web 2.0 If you haven’t heard, two employees of Dominos caused the company a lot of heartburn this week with their gross-out YouTube video that included a worker putting cheese up his nose and then on a sandwich. The whole tale is here and here (register for AdAge-good reading).

Web 2.0 40

Web 2.0 Youtube Radio Spot 40

A. Fine Blog

JUNE 5, 2007

When you least expect it the Connected Age can jump up and bite you somewhere uncomfortable. My friend Cathy’s Grandpa Howard turned 100 last week in Newark, OH (about an hour northwest of Columbus for anyone interested.)

Web 2.0 41

Web 2.0 Columbus Broadcast Spot 41

Public Sector Marketing 2.0

JANUARY 6, 2014

Beginning to understand that the web is now permanently “social” The transition to “web 2.0″ the web as a 2-way platform for participation) is now old news.

Creative 220

Creative Public Sector Canada Christmas 220

Public Sector Marketing 2.0

MAY 2, 2012

Here’s how I like to simplify things: Web 2.0 : A shift of the Internet from a publishing environment to a participation environment. The problem with it is it sounds too techie and is partly to blame for the initial delegation of all things “web 2.0″ The term is in rapid decline and will hopefully cease to exist in the near future as people realize that web 2.0 Once in a while I like to go back to the basics.

Social Media 141

Social Media Media Social Exchange 141

Public Sector Marketing 2.0

OCTOBER 23, 2009

did you know socialmedia video Web 2.0Here’s the 3rd installment of my favourite video series (i.e “Did You Know&# ) illustrating the changing media landscape. No explanation necessary, just watch the video and enjoy. The original Did You Know 3.0 video can be watched here.

Video 173

Video Media Web 2.0 173

Public Sector Marketing 2.0

MARCH 31, 2011

Here’s my first one, entitled: “How to find out who’s tweeting within 25km of your city&# : Tips Videos explanation explanation video geotagging how to learn in 60 seconds location Social Media twitter video videos Web 2.0

Video 192

Video Web 2.0 How To Tools 192

Public Sector Marketing 2.0

JUNE 21, 2011

Social Media Statistics Videos 2011 erik qualman social media revolution socialnomics video Web 2.0Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman.

Social Media 182

Social Media Video Global Media 182

Public Sector Marketing 2.0

APRIL 4, 2011

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Companies 164

Companies Industry Analysis Objectives 164

Non Profit Marketing 360

AUGUST 16, 2012

Advice Cause Marketing Communications Community Design How-to Marketing Media Review Nonprofit Public Media Reviews Social Media Technology Web and Print Web Design Bulletin board communication design development Facebook Marketing and Advertising Online Communities Pinterest Social network web 2.0

Communications 151

Communications Web 2.0 MySpace Demographics 151

Non Profit Marketing 360

AUGUST 20, 2012

The only marginally advanced step in the process is to install a ‘Pin It’ button on your web browser’s toolbar to make sharing images, videos, and sites all that much easier.

Web 2.0 158

Web 2.0 Copyright How To Non-profit 158

Cause Related Marketing

OCTOBER 25, 2007

Web 2.0 Komen Breast Cancer Foundation from Munchkin, Inc.Now they’ve added a Web 2.0 Tags: Munchkin Web 2.0 Cause-Related MarketingBack in February I wrote about Project Pink a cause-related marketing campaign benefiting Susan G.

February 130

February Cancer Ads Product 130

Non Profit Marketing 360

JULY 23, 2011

But what seems to be most promising is not the text-to-give campaigns, which worked brilliantly for disaster relief, but the mobile web, and for several purposes besides fundraising. In an interview with Jocelyn Harmon, study author and Kaptivate CEO Ron Vassallo explains the advantages and drawbacks of text and web, and the start-up costs for each.

Mobile 116

Mobile Cost Web 2.0 Consulting 116

Public Sector Marketing 2.0

JUNE 5, 2010

I started to write this post in a cab as I was heading back from the Gov 2.0 This was the first social media/web 2.0 I’m sure there will be plenty of great Gov 2.0 The Times UK Article – Every UK citizen is to have a personal government web page. Web 2.0

Government 256

Government DC Washington Web 2.0 256

Public Sector Marketing 2.0

MARCH 16, 2012

Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0 Quote 3: “Get used to the new world: web 2.0 Advice Government Insight 2012 prime minister's advisory committee report goc quotes Social Media tony clement treasury board wayne wouters Web 2.0Well, it’s that time of year again (fiscal year-end for most of our gov clients) during which I apologize for being absent and putting my blogging off to the side.

Social Media 141

Social Media Tanzania Canada Public Sector 141

Public Sector Marketing 2.0

MAY 2, 2012

Yet many public servants are frustrated by a lack of access to the Web 2.0 I also encourage departments to continue expanding the use of Web 2.0 Insight Review 19th annual report clerk goc government of canada prime minister privy council Social Media wayne wouters Web 2.0Even as an external consultant, every year I very much anticipate the Clerk’s Annual Report.

Canada 136

Canada Report Service Differentiation 136

Non Profit Marketing 360

SEPTEMBER 28, 2012

Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. Causevox moves to version 2. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live.

New York City 116

New York City Develop Online Fundraising New York 116

Non Profit Marketing 360

MARCH 15, 2012

Last week we promised to discuss the connection that can be made between your nonprofit’s Tumblr site and RSS Readers around the world.

RSS 151

RSS Work Aggregator Web 2.0 151

Non Profit Marketing 360

MARCH 2, 2012

to present a professional, flexible, and elegant web-face to the world. Web ApplicationsSigning up for Tumblr takes seconds and is free, so there’s no economic reason your nonprofit might resist learning the platform.

Web 2.0 151

Web 2.0 How To Non-profit Keyword 151

Non Profit Marketing 360

JANUARY 19, 2012

org addresses into computer-ese numbers for our web browsers), its links could be broken or its content re-routed – all without notification. Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit.

Domain 141

Domain Communications Wikipedia Web 2.0 141

A Small Change

APRIL 5, 2010

Related posts: Business Before Pleasure Let’s Get Real: Why Use Social Media Solicitor Center Donor Plans Web 2.0 Social Media & Web 2.0Many people say social media will never replace a 1-to-1 connection with a donor, claiming that relationships cannot happen or lack authenticity on Facebook and Twitter. While I agree that social media is a different kind of communication, I don’t believe that means that eliminates a real connection.

Relationship 122

Relationship Linkedin Web 2.0 Twitter 122

Non Profit Marketing 360

NOVEMBER 18, 2011

What is to be done? Securing one’s passwords, email accounts, and banking information rightly gains the lion’s share of attention in the media.

Personalization 141

Personalization Online Aggregator Web 2.0 141

Non Profit Marketing 360

DECEMBER 9, 2011

Republican Jim DeMint, in an early op-ed piece arguing for less government regulation, presents this case: Proponents of this regulatory bonanza say that without government interference, networks will block basic Internet services and Web sites to consumers.

Europe 151

Europe Bundling Federal Web 2.0 151

Non Profit Marketing 360

MARCH 30, 2012

The Pew Internet and American Life Project has recently released a report in response to an article by Chris Anderson and Michael Wolff at Wired Magazine entitled ‘ The Web Is Dead. The web is an ever shrinking part of the internet (click to enlarge).

Internet 141

Internet API Web 2.0 Skype 141

Public Sector Marketing 2.0

JUNE 16, 2009

Here is one from Semantics Incorporated that explains web 3.0/the semantic web from a service angle. Web 3.0 Tags: Videos future web semantic web video Web 2.0 I’m always hungry for new videos that illustrate where this new world of digital content creation and collaboration is taking us. I also really like the “ Did You Know 3.0 &# and “ The Machine is Using Us &# videos. Know any other good ones?

Video 141

Video Content Web 2.0 Service 141

A Small Change

APRIL 29, 2009

Web 2.0 My next couple posts will be about getting started and how to succeed using web 2.0. Social Media & Web 2.0Over the last number of weeks I’ve had the privilege of coaching a few people on social media. and social networking are currently catch phrases and “in” topics right now; however, most people and nonprofits are still at the very beginning of understanding and harnessing their power.

Social Media 103

Social Media Media College Student 103

Public Sector Marketing 2.0

JANUARY 7, 2010

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

Public Sector 146

Public Sector Holiday Wiki Guidelines 146

A Small Change

SEPTEMBER 3, 2009

Related posts: First Social Media Club Experience Let’s Get Real: Why Use Social Media Don’t Start Social Media Too Late Web 2.0 Social Media & Web 2.0One of my passions is talking with nonprofits about social media. There are unlimited opportunities for nonprofits when they leverage these tools for their mission. Susan Burnash, from Purple Duck Marketing , and myself are starting a series (in downtown Seattle). Thursday, October 15/22/29, 2009 from 6 to 8 pm.

Seattle 132

Seattle Class Social Media Media 132

Non Profit Marketing 360

FEBRUARY 24, 2012

Communications Design How-to Marketing Nonprofit Public Relations Reviews Site Administration Social Media Software Review Technology Web and Print Web Design communication Facebook Foursquare Marketing and Advertising Online Communities StumbleUpon Tumblr Twitter web 2.0 If you follow the tech developments and platform inventions of social media, you can get a headache.

Click 116

Click Web 2.0 How To Channel 116