No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1
OCTOBER 17, 2011
A: No, Virginia, that to-do list is not your marketing plan! The hands-down, most hated and most frequently-avoided marketing task is budgeting. I hear that from you and your peers time and time again. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense.