No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

A: No, Virginia, that to-do list is not your marketing plan! The hands-down, most hated and most frequently-avoided marketing task is budgeting. I hear that from you and your peers time and time again. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense.

Yes, Virginia, there is Christmas Cause Marketing (and there should be more)

Cause Related Marketing

Virginia O’HanlonVirginia, your little friends are almost right. Dear EditorI am more than 8 years old. Some of my peers say that there is no Christmas cause marketing. Papa says, “if you see in the cause marketing blog, it’s so.” Please tell me the truth, is there Christmas cause marketing?Virginia There’s not much Christmas cause marketing going on in the States. Charities large and small have carved. Jude Macy's Macy's Believe Thanks and Giving

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Blogworld 2011: Yes, Virginia, There are Blogging Superheroes

Selfish Giving

Me with one of my blog heroes: Darrens Rowse of Problogger. I'm the bald guy! This past week was a big one for me as I attended my first Blogworld Expo in Los Angeles. I had blast and learned a lot. I also presented in the program’s cause track with two talented cause practitioners: Noland Hoshino and Megan Strand. A big thanks to Chris Noble for leading the cause track this year. It was great to talk and visit with many old friends.

Dittmar Design Creates & Launches Client Website

Non Profit Marketing 360

NPM360 partner, Dittmar Design, recently developed and launched a website for a Northern Virginia property management company, WJD Management. Dittmar Design is a Northern Virginia-based marketing and communications firm. The client website is a mobile responsive design built on the WordPress content management system and uses the latest Genesis framework to drive it.

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11 Steps to Social Networking Success (Hampton Roads)

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On February 6, 2009, I had the honor to present at the 8th Annual Hampton Roads Institute for Nonprofit Leadership Conference in Norfolk, Virginia. At the bottom of this article is a PDF copy of the slides for this presentation.

Guidelines for Third-Party Fundraisers

Kivi's Nonprofit Communications Blog

Richmond Animal League Third-Party Fundraisers Toolkit (Virginia). Some very nice person wants to hold a fundraiser for you. GREAT! She wants you to create all the communications for it, including flyers, invitations, posts on social media, etc. UMM, NOT GREAT. Or she does it all herself and none of it is on message or brand and calls you two days before to let you know she needs staff there. OH HELL NO.

A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen

Kivi's Nonprofit Communications Blog

During quarantine, she and her cat split their time between her DC studio apartment and boyfriend’s northern Virginia townhouse. Karen Hansen. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition.

3 Special Ways to Show Your Donors Some Love

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The Barter Theatre in Abingdon, Virginia, hosts donors for a quarterly luncheon and discussion series, as well as special tours. Sending thank you notes and providing tax receipts are important steps to building good donor relationships—but they''re just the beginning. Here are three ways you can go above and beyond with your donor appreciation. Say happy birthday!

A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)

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On September 11, 2009, Network for Good had the great opportunity to present "A Rookie's Guide to Online Fundraising & Marketing" to nonprofits at the Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations (VANNO), Network Williamsburg and the Hamilton Group.

A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)

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On September 11, 2009, Network for Good had the great opportunity to present "A Rookie's Guide to Online Fundraising & Marketing" to nonprofits at the Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations (VANNO), Network Williamsburg and the Hamilton Group.

Another Great Thank You Video You Need to See

Kivi's Nonprofit Communications Blog

2017 marked the fifth year of operation for the nonprofit in Richmond, Virginia. He studied Creative Advertising at Virginia Commonwealth University in Richmond, Virginia. Gerard Miller. Last October, Kivi presented a webinar on thank you videos. Today’s guest, Gerard Miller, attended that webinar and sent a sweet email thanking us for the presentation. (He’s He’s really good at thanking people!)

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Mixed Links for Nonprofit Communicators – March 8, 2019

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… For fans of Marie Kondo, we have How to Spark Joy by Tidying Up Your Fundraising Efforts by Virginia Davidson and Decluttering for Deliverability: The Life Changing Magic of Tidying Up Your Email List by Anne Paschkopi. I could sure use the weekend! But before we head our separate ways, here are the best articles, posts, tips, and more from around the world of marketing and fundraising.

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

Virginia Nonprofit Institute. Virginia Nonprofit Institute. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management. Marketing & Communications.

#ProAging: A Few Gift Ideas For Older Family Members

Non Profit Marketing 360

The blogger who is developing the list is Michele McGraw of northern Virginia, and her site, ‘Scraps of My Geek Life’, is one of the cuter and more engaging tech blogs we’ve come across. Earlier today we posted a story concerning DoSomething.org’s drive, ‘Grandparents Gone Wired.’ ’ In the process of working up that story we came across this brief list of gift ideas for some of those same grandparents: A Grandparents’ Tech Gift Guide.

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Shape Messages that Spur Action (Case Study)

Getting Attention

In Virginia there’s a couple thinking about the bills they will struggle to pay. Because no matter how you ask the question, the father in Nebraska, the mother in Oregon, and the couple in Virginia do not think it’s happening. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant.

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Real-world example: When I worked as the Development and Marketing Manager at a small community-based nonprofit in Virginia, I was tasked with creating a public awareness campaign around intimate partner violence. Social Media for Social Good Academy 2.0 is opening soon!

Nonprofit Marketing Jobs—May 11, 2012

Getting Attention

The Virginia Opera (Richmond, VA). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. . NEW OPPORTUNITIES. 1) Associate Director, Media Relations and Communications. Save the Children (Washington, D.C.). 2) Chief Marketing Officer , buildOn (Stamford, CT). 3) Communications Associate , The Food Trust (Philadelphia, PA). 4) Communications Director , Savory Institute (Boulder, CO).

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Don’t Let Time Run Out…

Kivi's Nonprofit Communications Blog

” – Lisa Dove, Director of Communications and Outreach at Virginia Community Healthcare Association and All-Access Pass Holder. If you have been a member of the Nonprofit Marketing Guide community for at least a few months, you know Kivi and I celebrate our birthdays with a big All-Access Pass Sale.

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Your future?

Getting Attention

Community Foundation for Northern Virginia (McLean, VA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. 1) Assistant Manager of Digital Media , Clarice Smith Performing Arts Center, University of Maryland. College Park, MD). 2) Associate Director of International Social Media. Campaign for Tobacco Free Kids (Washington, D.C.). 3) Brand Manager , Medic Alert Foundation (Turlock, CA).

Fire up your Board!

Get Fully Funded

I had the privilege of hearing my friend and colleague Gail Perry present at the Virginia Fund Raising Institute recently. Gail is a wonderful speaker and has a way of making her audience feel at ease so they can soak up all the information she shares. I thought I’d share some of my notes from her presentation called “Fire Up Your Board!&#. Help Board members reconnect with their passion for your organization.

Fire up your Board!

Get Fully Funded

I had the privilege of hearing my friend and colleague Gail Perry present at the Virginia Fund Raising Institute recently. Gail is a wonderful speaker and has a way of making her audience feel at ease so they can soak up all the information she shares. I thought I’d share some of my notes from her presentation called “Fire Up Your Board!&#. Help Board members reconnect with their passion for your organization.

How Your Org Can Fiddle Its Way to Strong Relationships

Getting Attention

He took up the fiddle when he was growing up in West Virginia coal country. and put it to work years later to build support in his first run for office – a seat in the West Virginia House of Delegates. The late Senator Robert Byrd entered politics on a song. And your organization can do the same via savvy nonprofit marketing. Byrd fiddled his way into hostile meetings and bars in communities where he wasn’t known.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

A: No, Virginia, that to-do list is not your marketing plan! The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that! Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense.

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Using Cause Marketing to Help Expand a Regional Brand

Cause Related Marketing

19, 2012 in Charlottesville, Virginia. It’s a benefit concert for Operation Homefront , a charity for the families of military families, Big Brothers and Big Sisters and the University of Virginia Children’s Hospital in Charlottesville. Cheerwine, an extra-bubbly cherry-flavored soft drink bottled in Salisbury, North Carolina, is distributed to a relatively small portion of the United States, but is working towards national distribution in time for its 100th anniversary in 2017.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

APRIL – Spring2ACTion Alexandria (Virginia). APRIL – Giving to Hoos Day (University of Virginia). Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved.

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Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

Kivi's Nonprofit Communications Blog

Virginia Breast Cancer Foundation). “Sharing Your Progress” season is coming up fast. That’s when you talk about the highlights and victories of your year, and thank donors for helping you make it happen. We usually see these communications start in mid-November, peaking around Thanksgiving, and then leading into year-end appeals.

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Are You Ready for 2019?

Kivi's Nonprofit Communications Blog

“ – Lisa Dove, Director of Communications and Outreach at Virginia Community Healthcare Association and All-Access Pass Holder See more testimonials on our All-Access Pass page. 2019 will be here before you know it. Are you ready for it? We have A LOT already planned for 2019 and we want you to come along on what will be a wild but wonderful ride. Do you want tips and best practices to help you get your work done? Got it!

Change It Up? Nonprofit Communications Jobs

Getting Attention

Content Director Virginia Public Access Project (Richmond, VA). Please post YOUR nonprofit marketing job here: Nonprofit organizations, grantmakers, agencies and other vendors serving nonprofits and B Corps. Associate Director Campaign for a Commercial-Free Childhood (Boston, MA). Assistant Communications Manager Montefiore (Bronx, NY). Assistant Director, Marketing & Communications Arnold P. Gold Foundation. Englewood Cliffs, NJ).

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Social Media Crisis Communications for Nonprofits

Kivi's Nonprofit Communications Blog

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller. We reviewed three different case studies from the American Red Cross, the Humane Society of the United States, and Komen for the Cure, pulling out dos and don’ts as we went along.

Day in the Life of a Nonprofit Communicator – Alexandra Tomko

Kivi's Nonprofit Communications Blog

Alexandra Tomko is the Director of Marketing and PR for the Better Business Bureau serving Central Virginia. Alexandra Tomko. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . We’d love to feature YOU in this series! Tell us what you do in a typical day as a nonprofit communications pro.

Designing for Community Change

SocialButterfly

Howard Roads, Virginia: Designing for Physical Activity. In this specific case, RSCG worked with Howards Roads, Virginia to promote physical activity amongst youth. At the beginning of the month, Craig Lefebvre challenged us to 10 “ What Ifs &# for social marketing in the coming year. At the heart of Craig’s what ifs is a change in perspective in terms of approach.

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The 2018 Best Nonprofit Conferences Calendar

EveryAction

Virginia Nonprofit Institute. Virginia Nonprofit Institute. It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management. Marketing & Communications.

Cause Related Marketing - Untitled Article

Cause Related Marketing

This handsome infographic on cause marketing comes courtesy of Carousel30, a digital agency with offices in Alexandria, Virginia, Princeton, New Jersey, and Raleigh, North Carolina. It highlights current opinion, both overseas and domestic, of the growth of the practice and the esteem with which cause marketing is held.

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

12) Web Site and Visual Media Specialist , Medical Society of Virginia , (Richmond, VA). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Big Duck Intern (multiple opportunities), Big Duck , (Brooklyn, NY).

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Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

12) Web Site and Visual Media Specialist , Medical Society of Virginia , (Richmond, VA). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Account Manager , Association Management Center , (Glenview, IL).

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Don’t Forget the Why

Nonprofit Marketing Blog

As part of Virginia Beach’s “Keep It Beachy Clean” campaign , messages like “Thanks for not littering! On a recent family vacation, I loved seeing these stickers on trash cans along the boardwalk and on the beach. You just kept a pelican from making bad choices.” ” or “Thanks for not littering! You just made a whale want to come back next year.” ” added a bit of humor to a reminder of why the message mattered.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Geographically Appalachia is generally considered to include counties in West Virginia, Virginia, Tennessee, North Carolina, Georgia, as well as Kentucky. One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for. Here’s a freebie for Ball jars, which sells food preserving jars and equipment, and Grow Appalachia, which teaches the people of rural Kentucky how to grow, cook and preserve their own food.

Download Dice’s Local Market Report on Charlotte

Dice

Professionals from Texas top the list for applying to Charlotte tech jobs, followed by South Carolina, California, Georgia and Virginia. Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S. banking centers and employs tens of thousands in the financial services industry.

Get Your 2020 Communications Training Pass

Kivi's Nonprofit Communications Blog

The All-Access Pass is a superior value and pays for itself several times over! “ – Lisa Dove, Director of Communications and Outreach at Virginia Community Healthcare Association and All-Access Pass Holder. Are you ready for 2020? You could do your best work ever next year and we want to help! If you join our All-Access Pass Holder Community now through January 3, 2020, you can get ALL of your training for 2020 taken care of with one purchase of $599.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

I also recently did a presentation on nonprofit social media crisis communications for the Virginia Association of Fundraising Executives. Happy Friday! It’s once again time for some delicious Mixed Links. Crisis Management and Communications. Melissa Agnes has a new report on Social Media Crisis Planning For Non-Profit Organizations. The Chronicle of Philanthropy shares Why Livestrong Will Survive Lance Armstrong’s Struggles.

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National Organization for Women targets women’s rights offenders

DonorDigital

In anticipation of the GOP’s aggressive efforts to criminalize abortion in states like North Dakota and Virginia, Donordigital is helping National Organization for Women raise funds to defend women’s rights. Who do you think is the #1 women’s rights offender? Right wing extremists are trying to downplay the “War on Women” with rhetoric but continue to push anti-women legislation at the state level.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s end this work week with some great Mixed Links, shall we… Virginia Davidson has put together a list of Great Summer Reads for Busy Nonprofit Fundraisers. Want to know if your nonprofit is eligible for $10,000 per month in free Google advertising? Try CharityHowTo’s Success Calculator for the Google Grants Program. Big Duck shares 3 Things You Can Do Now for Year-End Fundraising.

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10 Organizations Leading The Way This Mental Health Awareness Month

EveryAction

The Village Network is a behavioral health organization helping youth and families in Ohio and West Virginia become healthy and have brighter futures. Approximately 1 in 5 American adults experiences some sort of mental illness in any given year. Since 1949, May has been observed as Mental Health Awareness month to bring attention the ongoing need for proper support and health care services for those affected.

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