No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

A: No, Virginia, that to-do list is not your marketing plan! The hands-down, most hated and most frequently-avoided marketing task is budgeting. I hear that from you and your peers time and time again.

Are you attacked for not being corporate enough?

Wild Woman Fundraising

Just the first female president of the University of Virginia. The world is full of little bullies like Helen Dragas and some of the people at University of Virginia’s board. ” This is exactly what they wanted to do at Universtiy of Virginia.

Trending Sources

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

Virginia Anti-Violence project: Works to address and end violence within and against lesbian, gay, bisexual, transgender and queer communities across Virginia. Berdache or "Two-Spirit" in America, late 1880s.

Blogworld 2011: Yes, Virginia, There are Blogging Superheroes

Selfish Giving

Me with one of my blog heroes: Darrens Rowse of Problogger. I'm the bald guy! This past week was a big one for me as I attended my first Blogworld Expo in Los Angeles. I had blast and learned a lot.

Yes, Virginia, there is Christmas Cause Marketing (and there should be more)

Cause Related Marketing

Virginia O’HanlonVirginia, your little friends are almost right. Dear EditorI am more than 8 years old. Some of my peers say that there is no Christmas cause marketing. Papa says, “if you see in the cause marketing blog, it’s so.” Please tell me the truth, is there Christmas cause marketing?Virginia

A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)

Fundraising 123

On September 11, 2009, Network for Good had the great opportunity to present "A Rookie's Guide to Online Fundraising & Marketing" to nonprofits at the Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations (VANNO), Network Williamsburg and the Hamilton Group.

Don’t Forget the Why

Nonprofit Marketing Blog

As part of Virginia Beach’s “Keep It Beachy Clean” campaign , messages like “Thanks for not littering! On a recent family vacation, I loved seeing these stickers on trash cans along the boardwalk and on the beach.

#ProAging: A Few Gift Ideas For Older Family Members

Non Profit Marketing 360

The blogger who is developing the list is Michele McGraw of northern Virginia, and her site, ‘Scraps of My Geek Life’, is one of the cuter and more engaging tech blogs we’ve come across. Earlier today we posted a story concerning DoSomething.org’s drive, ‘Grandparents Gone Wired.’ ’ In the process of working up that story we came across this brief list of gift ideas for some of those same grandparents: A Grandparents’ Tech Gift Guide.

Trouble connecting? Plug into identity.

Nonprofit Marketing Blog

This means that if you’re a graduate of Virginia Tech, you’re more likely to give to a cause if other Hokies are also supporting the cause. In just 68 words, Seth Godin recently summed up a fundamental truth of human behavior that all nonprofit fundraisers should take to heart. Read it here: “ People like us do stuff like this.”)

Designing for Community Change

SocialButterfly

Howard Roads, Virginia: Designing for Physical Activity. In this specific case, RSCG worked with Howards Roads, Virginia to promote physical activity amongst youth.

Day in the Life of a Nonprofit Communicator – Darya Minovi

Kivi's Nonprofit Communications Blog

Darya came to Health In Harmony after graduating from the College of William and Mary in Virginia and is incredibly passionate about sustainable development. Darya Minovi.

Shape Messages that Spur Action (Case Study)

Getting Attention

In Virginia there’s a couple thinking about the bills they will struggle to pay. Because no matter how you ask the question, the father in Nebraska, the mother in Oregon, and the couple in Virginia do not think it’s happening. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant.

The identity and promise of your nonprofit’s brand

Nonprofit Marketing Blog

In Brand Thinking and Other Noble Pursuits , branding and design maven Debbie Millman rounds up thoughts on brands, culture, and marketing from smart folks such as Malcolm Gladwell, Dan Pink, and Virginia Postrel. This collection of interviews is a fascinating read for anyone who is in the business of communication and sharing ideas. Two key qualities of brands appear throughout these conversations between Millman and friends.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

She graduated from West Virginia University (let’s go Mountaineers!) Ceci Dadisman. This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera. Social media is an important piece of the event marketing puzzle.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s end this work week with some great Mixed Links, shall we… Virginia Davidson has put together a list of Great Summer Reads for Busy Nonprofit Fundraisers.

Nonprofit Marketing Jobs—May 11, 2012

Getting Attention

The Virginia Opera (Richmond, VA). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. . NEW OPPORTUNITIES. 1) Associate Director, Media Relations and Communications. Save the Children (Washington, D.C.).

Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

12) Web Site and Visual Media Specialist , Medical Society of Virginia , (Richmond, VA). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

12) Web Site and Visual Media Specialist , Medical Society of Virginia , (Richmond, VA). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Why one jar is not enough

Nonprofit Marketing Blog

During Labor Day weekend, my husband and I were exploring the Virginia countryside, which included a visit to the Graffiti House. The Graffiti House was used as a field hospital during the Civil War and still houses fascinating graffiti from the soldiers of that time. The building is also the headquarters of the Brandy Station Foundation and serves as a museum and visitor’s center for the nearby Brandy Station Battlefield.

How to pick a fundraising job that you will absolutely love! -with Abbi Haggerty

Wild Woman Fundraising

So I am the director of development for the Partnership for Nonprofit Excellence, which is located in Richmond, Virginia, and we are a nonprofit that’s a resource center for other nonprofits. Mazarine Treyz: Hey, everybody. Welcome.

Jobs 67

If it’s too hard to change people, change their environment!

Nonprofit Marketing Blog

At Virginia Tech, the dining hall is called the “freshman 25&# because it’s been that fattening. But instead, Virginia Tech brilliantly changed the situation. One of my favorite books of all time is Switch. I consider it the one must-read if you want to change anything. I constantly tell people to read it, and I even use it to teach my executive class of government leadership at American University. It’s that good, really.

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

According to BBMG, “University of Virginia psychology professor Jonathan Haidt helps explain why companies like Coke and Zappos are in the business of Happiness, not products: The great trick that humans developed at some point in the last few hundred thousand years is the ability to circle around a tree, rock, ancestor, flag, book or god, and then treat that thing as sacred.” BBMG has a new guide out for cause-conscious companies.

Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Social Media Assistant , Cultural Tourism DC (Maryland or Virginia). Please post your open nonprofit marketing positions here. Associate Director of Marketing & Communications , The Center for State and Local Finance (Atlanta, GA). Chief Marketing Officer , Net Impact (San Francisco, CA). Communications & Marketing Manager , The Lewy Body Dementia Association (Lilburn, GA). Communications & Marketing Manager , Planned Parenthood Hudson Peconic (Hawthorne, NY).

Seven Steps to Overcoming the Fear of Calling Potential Funders

Kivi's Nonprofit Communications Blog

Earlier this month I commented in my newsletter and wrote a blog post about how nonprofits should not be afraid of the “what ifs” out there, prompted by a recent Virginia ruling that liking a Facebook page did not count as protected free speech. Wendy Baird.

VIDEO: Nonprofit Professional, You’re my only hope

Wild Woman Fundraising

Listen to the whole thing, there’s a lot in there about dead zones like Camden NJ, and West Virginia, and South Dakota, that have become economic sacrifice zones, and how they may hold our future, wherever we live. I encourage you to watch this interview.

Hug Your Favorite Fundraiser Today

The Agitator

Services for Glenn Hoffman, 50 , will be held this morning in Alexandria, Virginia. An unsung fundraising hero of mine died last week. His life and dedication must be celebrated, because Glenn represented — in a quiet, steady, and non-flashy manner — much that is great in our trade. Glenn’s direct response fundraising career spanned nearly three decades and included an almost renaissance-like range of skills and experiences.

Hug Your Favorite Fundraiser Today

The Agitator

Services for Glenn Hoffman, 50 , will be held this morning in Alexandria, Virginia. An unsung fundraising hero of mine died last week. His life and dedication must be celebrated, because Glenn represented — in a quiet, steady, and non-flashy manner — much that is great in our trade. Glenn’s direct response fundraising career spanned nearly three decades and included an almost renaissance-like range of skills and experiences.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Geographically Appalachia is generally considered to include counties in West Virginia, Virginia, Tennessee, North Carolina, Georgia, as well as Kentucky. One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for.

How Well Are You Protecting Your Supporters’ and Participants’ Privacy?

Kivi's Nonprofit Communications Blog

David Schulz. What measures does your nonprofit take to ensure your supporters’ and participants’ private information is safe? How often do you discuss the issue of privacy in relation to both your clients and your supporters?

Dittmar Design Creates & Launches Client Website

Non Profit Marketing 360

NPM360 partner, Dittmar Design, recently developed and launched a website for a Northern Virginia property management company, WJD Management. Dittmar Design is a Northern Virginia-based marketing and communications firm. The client website is a mobile responsive design built on the WordPress content management system and uses the latest Genesis framework to drive it.

Social Media Crisis Communications for Nonprofits

Kivi's Nonprofit Communications Blog

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here.

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

This Virginia food bank shares both the benefits to the mission as well as the benefits to the donors on their monthly giving page. What good is a monthly giving program if no one can learn more about how it will help further your mission?

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

the Virginia Tech Massacre ). Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities. Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat.

Day in the Life of a Nonprofit Communicator – Alexandra Tomko

Kivi's Nonprofit Communications Blog

Alexandra Tomko is the Director of Marketing and PR for the Better Business Bureau serving Central Virginia. Alexandra Tomko. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. .

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

If I work with an animal shelter, possibly I target terms like “puppies for sale in Ballston,” or “fox terrier dog for sale in Virginia”. Timothy Spell of nonprofitcms.org.

Cause Marketing Patriots and Public Servants

Cause Related Marketing

Think about it this way: In the wake of Declaration of Independence, it’s hard to imagine that Thomas Jefferson, who wrote the document, ever had to buy his own drink when stepped into a public house in his home state of Virginia.

Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

Metro subway on the Virginia side of the Potomac, chances are you don’t often see much advertising from military contractors. Unless you subscribe to some publication like the Army Times or Aviation Week and Space Technology , or you frequent the Yellow or Blue lines of the Washington D.C.

Change It Up? Nonprofit Communications Jobs

Getting Attention

Content Director Virginia Public Access Project (Richmond, VA). Please post YOUR nonprofit marketing job here: Nonprofit organizations, grantmakers, agencies and other vendors serving nonprofits and B Corps. Associate Director Campaign for a Commercial-Free Childhood (Boston, MA). Assistant Communications Manager Montefiore (Bronx, NY). Assistant Director, Marketing & Communications Arnold P. Gold Foundation. Englewood Cliffs, NJ).

11 Steps to Social Networking Success (Hampton Roads)

Fundraising 123

On February 6, 2009, I had the honor to present at the 8th Annual Hampton Roads Institute for Nonprofit Leadership Conference in Norfolk, Virginia. At the bottom of this article is a PDF copy of the slides for this presentation.

Nonprofit Spotlight: April

Nonprofit Marketing Blog

Check out the great things these organizations are doing to better their communities: Honor Flight Capital Region provides DC, Maryland, and Northern Virginia World War II veterans with trips to view their memorial and experience a special day of honor and remembrance. Our Nonprofit of the Week spotlight helps us recognize some of the shining stars of the Network for Good community.