2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

“Going viral” isn’t really something you can predict. Why can’t we go viral like that?”. You can explain that there are essentially two ways to go viral. These groups went viral alright — and it hurt their images and their balance sheets in devastating ways.

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Why Trying to "Go Viral" is a Ridiculous Waste of Time

EveryAction

As it becomes a bigger part of the marketing lexicon , "going viral" has become everyone’s holy grail, but does that approach to nonprofit campaigns make sense for your organization?

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Trending Sources

#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

’ series, though, is to make your video brief, friendly, perhaps a bit off-kilter, and don’t worry about whether the video goes viral. ” (For further details see SocialLens’s 2009 report on the success of the viral strategy). Viral can’t be planned.

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6 STEPPS to viral success for your cause

Nonprofit Marketing Blog

Fellow cause marketers, wouldn’t you like a dollar for every time someone told you to ‘make it go viral?’ The beauty and frustration of virality is that you never know what will catch on. We may not be able to make things go viral by sheer force of will, but Jonah Berger has a few ideas about how to engineer messages and campaigns that are more likely to spread. by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good.

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Going Viral: A Small Nonprofit Gets National Attention

Nonprofit Marketing Blog

How does a small nonprofit go viral and capture attention on the national stage? I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl

Make It Easy to Spread the Word (Case Study)

Getting Attention

nonprofit communications jobs nonprofit marketing spread the word Viral Marketing Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.

Action Cascades Over Viral Videos

A. Fine Blog

The video is very long, 30 minutes, on an obscure topic and was an instant viral sensation. In Matterness, I discuss the need for organizations to shift their thinking from viral videos to action cascades. A viral video is a stand alone event. Max Siderov took the viral video of Karen Klein being bullied on a school bus outside of Rochester and turned it into an action cascade by raising money for Karen on Indiegogo.

The Secret to Going Viral: Harnessing the Kevin Bacon Effect

Nonprofit Marketing Blog

Today I’ve got a particularly useful, pithy guest post from Darian Rodriguez Heyman on the elusive concept of “going viral.” And to thank you for being a great person, I offer you a FREE GIVEAWAY: I will send a free copy of Darian’s book to the first three people to post comments about “going viral” here on my blog. So what’s the secret to unlocking the “Kevin Bacon effect,” AKA viral marketing?

Gratitude Goes Viral

SocialButterfly

What are you thankful for? This is what Facebook asked its members Nov. 22 in a rare switch from its usual “What’s on your mind?” ” prompt.

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Transform Your Supporters into Powerful Marketers

Getting Attention

Viral Marketing #11NTC #11NTCwom Biro Creative echo ditto Nonprofit Communications nonprofit marketing nten w-o-m Word-of-mouthHere’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work.

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Last Thursday, Invisible Children released their tepidly anticipated sequel to the stunningly viral video Kony 2012 (over 100 million views). But if those nonprofits also have surreptitious plans, the very buzz of social media and viral popularity might also out those plans.

Godin Reviews Four Viral Events

The Agitator

Marketing maven Seth Godin has reviewed four recent viral ‘phenoms’ … suggesting what can be learned form each. I’m hopeful that good causes and complicated ideas benefit from rapid viral spread among strangers moving forward. One of them is the Kony video, presented by Invisible Children, currently at about 72 million views.

Viral Fundraising Ideas

Blue Sky Collaborative

Tags: Fundraising Tips Online Fundraising Viral Fundraising Walkathons

SBAWP Launches Viral Fundraising Campaign

Blue Sky Collaborative

The Spina Bifida Association of Western Pennsylvania (SBAWP) recently launched "Light up a Life," a viral fundraising campaign. Tags: Bikeathon software Bikeathons Fundraising Tips Marathon Fundraising Online Fundraising Software for Nonprofits Third Party Fundraising Viral Fundraising Walkathon software Walkathons Participants in the campaign raise money online in order to meet their own fundraising goal. Light Up A Life" can be found.

Audubon Society Chapter Birdathons Are As Unique As The Chapters That Host Them

Blue Sky Collaborative

Fundraising Tips Mobile Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Third Party Fundraising Viral FundraisingAudubon Society Chapters across the United States rely on their annual Bird-a-thons for fundraising and community building. Teams of people set out to identify as many species of bird as they can over a designated time frame. At the same.

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The most effective way to raise money for your walk or run page

Blue Sky Collaborative

Bikeathons Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Third Party Fundraising Viral Fundraising WalkathonsThe most effective peer to peer fundraiser asks the right people, makes the ask in person, on the phone or by email, and asks more than once. Fundraising is personal and is done on the ground. If you think, posting.

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Top 5 Tips for a Better Fundraising Walk/Run

Blue Sky Collaborative

Bikeathons Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Viral Fundraising Walkathon software WalkathonsSummer is officially here and for many organizations, that means it is finally fundraising season. So many of our clients rely on a major annual fundraising Walk or Run to raise money for their vital programs. Since we have been.

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Viral Fundraising Samples and Mini-primer

Blue Sky Collaborative

Durrette Consulting has created some good viral fundraising campaigns that can be found here: [link] Also available at the link above is a brief explanation of viral fundraising. Key takeaways include: Viral fundraising campaigns can take many forms and are. Tags: Fundraising Tips Viral Fundraising

Beyond The Thermometer: Measuring Engagement In Your Peer to Peer Campaign

Blue Sky Collaborative

Bikeathon software Bikeathons Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Social Media and Nonprofits Software for Nonprofits Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software Walkathons Web/TechWhat organization does not love a rainmaker?

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SWEET Viral fundraising platform hits Canada

Blue Sky Collaborative

Viral fundraising campaigns are becoming vital components of nonprofit fundraising portfolios. The Darling Home for Kids, [link] in Milton, Ontario started a viral fundraising campaign using SWEET software to. Tags: Viral Fundraising And it's not just in the form of walkathons and events.

Beyond The Thermometer: Developing a Culture for Your Peer to Peer Campaign

Blue Sky Collaborative

Bikeathon software Bikeathons Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Social Media and Nonprofits Software for Nonprofits Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software WalkathonsSuccessful Entrepreneurs will tell you, "You can't be all things to all people." It's cliched, but undeniable.

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Go Beyond The Thermometer On Your Peer to Peer Site

Blue Sky Collaborative

Bikeathon software Bikeathons Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Social Media and Nonprofits Software for Nonprofits Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software WalkathonsThe most common element of peer to peer event and fundraising sites is the home page thermometer displaying the fundraising goal of the event and the amount of money raised to date.

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Razoo Crash Leaves MN Charities Empty Handed

Blue Sky Collaborative

Free Resources for Nonprofits Marathon Fundraising Mobile Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathon software [link] [link] [link] From the "if its too good to be true it is" files, many charities depending on Give to the Max day in Minnesota were left to fend for themselves when Razoo''s donation web service crashed. Razoo, which.

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Mobile Friendly Design in Peer to Peer Fundraising Software Increases Donations

Blue Sky Collaborative

Bikeathon software Bikeathons Fundraising Tips Mobile Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Viral Fundraising Walkathon software Walkathons 30-40% of the traffic to your Peer to Peer (P2P) fundraising site will come from phone and tablets. Much of this traffic is the result of email referrals by the fundraisers to their friends and family asking for donations on.

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Another creative pledge/viral fundraising idea

Blue Sky Collaborative

Tags: Viral Fundraising

5 steps to a successful viral video campaign

Wild Woman Fundraising

Have you ever looked at an online video and wished you could make a viral video for your nonprofit? Have you ever wondered what effect a viral video campaign could have on your nonprofit’s visibility? Here are 5 steps to a successful viral video campaign.

Marshall University Foundation Starts a Viral Fundraising Campaign

Blue Sky Collaborative

Marshall University has added a viral fundraising campaign to its development portfolio. Tags: Alumni Fundraising Fundraising Tips Online Fundraising Viral Fundraising The newly launched campaign is called Give to Marshall and can be viewed online here: [link] The goals of the campaign are to: raise funds in support of.

Jewish Federation of Greater Atlanta launches viral fundraising campaign

Blue Sky Collaborative

The Jewish Federation of Greater Atlanta recently launched Community Campaign 2010, a viral fundraising campaign that hopes to use the dollars raised to aid the most vulnerable among us, ensure that Jewish culture and traditions live on, and strengthen the. Tags: Fundraising Tips Online Fundraising Software for Nonprofits Viral Fundraising

How to Make Your Fundraising Efforts Go Viral

A Small Change

Viral marketing is the holy grail of online salesmanship. Having a product, game, or website go viral… that is, be passed on and promoted by word of mouth, personal e-mail forwards, and social media recommendations… is the quickest, cheapest way to spread the message about your product or service. The benefits of viral marketing don’t stop with online retailers, however. 10,000 asks don’t go viral. $10 The same is true for your viral fundraising effort.

Re-igniting Your Fire Using Social Communications

Social Media Bird Brain

video social communications social media Rijsmuseum inspiration viral Rembrandt Small nonprofit Everyone can feel a little down from time to time. Especially after a big push or a big disappointment.

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JRunners Raise Over $90000 in the 5K Run for Our Place

Blue Sky Collaborative

Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Online Fundraising Software for Nonprofits Triathlon Fundraising Software Viral FundraisingIt's always nice to spotlight our clients who make the most of their event with the SWEET Fundraising Software for A-thons. JRunners ([link] did just that in a recent 5K Race ([link] where they raised over $90,000 for Our Place.

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Creating Viral Videos

The Agitator

Here’s what he says about creating successful viral videos … something most nonprofits have attempted to do by now: “There are no rules for making a viral video. But all viral videos give the user a reason to pass it on. Think of your (hopefully) viral messaging in that way. Ricky Van Veen started College Humor in his dorm room. The website now has 10,000,000 unique visitors a month, and his company produces TV shows, films, live tours and books.

Terrific Nonprofit Viral Videos

The Agitator

A few days ago, I posted some advice regarding creating online videos deserving of viral success. Here are two examples of such videos. The first comes from Environmental Defense Fund (EDF) and deals with the Gulf oil spill. I think you’ll find this video moving … but I’ll let it speak for itself on that score.*. But additionally, this video isn’t just hanging out there.

Should I Charge A Registration Fee For My Walkathon Or Pledge Fundraiser?

Blue Sky Collaborative

Tags: Bikeathon software Bikeathons Fundraising Tips Marathon Fundraising Online Fundraising Software for Nonprofits Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software Walkathons

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How to Raise $300,000 With A Walkathon

Blue Sky Collaborative

Tags: Bikeathon software Bikeathons Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathon software Walkathons

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Top 10 Reasons Why Your Nonprofit Should Have A Viral Fundraising Campaign

Blue Sky Collaborative

"In a time when major donors and sponsors have decided to run and hide, viral fundraising programs have increasingly become the fundraising apparatus of choice for orgs that need to cost effectively raise a lot of money in a short. Tags: Viral Fundraising

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′ The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice. Why has it gone viral? But will it hold up to scrutiny?

Using Social Media for Social Good {Infographic}

J Campbell Social Marketing

The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts. Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? Show them this great infographic by Bluehost.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

As Peter Panepento shared on our blog a couple of weeks ago , going viral isn’t always a good thing. And speaking of trying to go viral, Michelle Linn at Content Marketing Institute pleads for us to Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic.

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Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

Social Marketing and Social Change

How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits?