Viral Fundraising Ideas

Blue Sky Collaborative

Tags: Fundraising Tips Online Fundraising Viral Fundraising Walkathons

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

“Going viral” isn’t really something you can predict. Why can’t we go viral like that?”. You can explain that there are essentially two ways to go viral. These groups went viral alright — and it hurt their images and their balance sheets in devastating ways. Going viral isn’t really about what tactics you use in the moment — it’s the result of how you operate day-in and day-out. Peter Panepento.

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Why Trying to "Go Viral" is a Ridiculous Waste of Time

EveryAction

As it becomes a bigger part of the marketing lexicon , "going viral" has become everyone’s holy grail, but does that approach to nonprofit campaigns make sense for your organization? nonprofit campaigns campaigns

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SBAWP Launches Viral Fundraising Campaign

Blue Sky Collaborative

The Spina Bifida Association of Western Pennsylvania (SBAWP) recently launched "Light up a Life," a viral fundraising campaign. Tags: Bikeathon software Bikeathons Fundraising Tips Marathon Fundraising Online Fundraising Software for Nonprofits Third Party Fundraising Viral Fundraising Walkathon software Walkathons Participants in the campaign raise money online in order to meet their own fundraising goal. Light Up A Life" can be found.

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Gratitude Goes Viral

SocialButterfly

What are you thankful for? This is what Facebook asked its members Nov. 22 in a rare switch from its usual “What’s on your mind?” ” prompt. Little did it know (perhaps), that a number of Facebook users were already sharing what they were thankful for–once a day, everyday–throughout the month of November. To my knowledge, this was no organized effort, just an organic effort that snowballed. 30 Days of Thanksgiving.

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Viral Fundraising Samples and Mini-primer

Blue Sky Collaborative

Durrette Consulting has created some good viral fundraising campaigns that can be found here: [link] Also available at the link above is a brief explanation of viral fundraising. Key takeaways include: Viral fundraising campaigns can take many forms and are. Tags: Fundraising Tips Viral Fundraising

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SWEET Viral fundraising platform hits Canada

Blue Sky Collaborative

Viral fundraising campaigns are becoming vital components of nonprofit fundraising portfolios. The Darling Home for Kids, [link] in Milton, Ontario started a viral fundraising campaign using SWEET software to. Tags: Viral Fundraising And it's not just in the form of walkathons and events.

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#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Last Thursday, Invisible Children released their tepidly anticipated sequel to the stunningly viral video Kony 2012 (over 100 million views). As Anthony Wing Kosner at Forbes.com noted , the video went viral ostensibly thanks to the interest of celebrities like Lady GaGa and Tim Tebow, but these communities of (predominantly and presumably) evangelicals have already been engaged with IC and got the ball rolling. Too little too late?

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Another creative pledge/viral fundraising idea

Blue Sky Collaborative

Tags: Viral Fundraising

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How to Make Your Fundraising Efforts Go Viral

A Small Change

Viral marketing is the holy grail of online salesmanship. Having a product, game, or website go viral… that is, be passed on and promoted by word of mouth, personal e-mail forwards, and social media recommendations… is the quickest, cheapest way to spread the message about your product or service. The benefits of viral marketing don’t stop with online retailers, however. 10,000 asks don’t go viral. $10 The same is true for your viral fundraising effort.

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Marshall University Foundation Starts a Viral Fundraising Campaign

Blue Sky Collaborative

Marshall University has added a viral fundraising campaign to its development portfolio. Tags: Alumni Fundraising Fundraising Tips Online Fundraising Viral Fundraising The newly launched campaign is called Give to Marshall and can be viewed online here: [link] The goals of the campaign are to: raise funds in support of.

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Jewish Federation of Greater Atlanta launches viral fundraising campaign

Blue Sky Collaborative

The Jewish Federation of Greater Atlanta recently launched Community Campaign 2010, a viral fundraising campaign that hopes to use the dollars raised to aid the most vulnerable among us, ensure that Jewish culture and traditions live on, and strengthen the. Tags: Fundraising Tips Online Fundraising Software for Nonprofits Viral Fundraising

Going Viral: Good, Bad, or Somewhere In-Between?

NonProfit Hub

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. So, before you decide if going viral is for you, there are some things you should consider. Don’t sacrifice good content for going viral.

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Action Cascades Over Viral Videos

A. Fine Blog

The video is very long, 30 minutes, on an obscure topic and was an instant viral sensation. In Matterness, I discuss the need for organizations to shift their thinking from viral videos to action cascades. A viral video is a stand alone event. Max Siderov took the viral video of Karen Klein being bullied on a school bus outside of Rochester and turned it into an action cascade by raising money for Karen on Indiegogo.

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Top 10 Reasons Why Your Nonprofit Should Have A Viral Fundraising Campaign

Blue Sky Collaborative

"In a time when major donors and sponsors have decided to run and hide, viral fundraising programs have increasingly become the fundraising apparatus of choice for orgs that need to cost effectively raise a lot of money in a short. Tags: Viral Fundraising

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Terrific Nonprofit Viral Videos

The Agitator

A few days ago, I posted some advice regarding creating online videos deserving of viral success. Here are two examples of such videos. The first comes from Environmental Defense Fund (EDF) and deals with the Gulf oil spill. I think you’ll find this video moving … but I’ll let it speak for itself on that score.*. But additionally, this video isn’t just hanging out there.

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How to Make Your Fundraising Efforts Go Viral

Fundraising Coach

He’s got some great tips on positioning your fundraising appeal to go viral! Viral marketing is the holy grail of online salesmanship. Having a product, game, or website go viral…that is, be passed on and promoted by word of mouth, personal e-mail forwards, and social media recommendations…is the quickest, cheapest way to spread the message about your product or service. The benefits of viral marketing don’t stop with online retailers, however.

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Can You Make A Campaign Go Viral?

Care2

Let me cut to the chase: You can''t make campaigns go viral. However, the reality is that very few campaigns go viral. And going viral should NEVER be your goal. Because the allure of going viral is a distraction to your organization and your mission. ” You are going to need that four leaf clover if your nonprofit expects to replicate the viral success of the Ice Bucket Challenge.

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Creating Viral Videos

The Agitator

Here’s what he says about creating successful viral videos … something most nonprofits have attempted to do by now: “There are no rules for making a viral video. But all viral videos give the user a reason to pass it on. Think of your (hopefully) viral messaging in that way. Ricky Van Veen started College Humor in his dorm room. The website now has 10,000,000 unique visitors a month, and his company produces TV shows, films, live tours and books.

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Godin Reviews Four Viral Events

The Agitator

Marketing maven Seth Godin has reviewed four recent viral ‘phenoms’ … suggesting what can be learned form each. I’m hopeful that good causes and complicated ideas benefit from rapid viral spread among strangers moving forward. One of them is the Kony video, presented by Invisible Children, currently at about 72 million views.

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Going Viral: A Small Nonprofit Gets National Attention

Nonprofit Marketing Blog

How does a small nonprofit go viral and capture attention on the national stage? I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl

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When Social Issues Go Viral

A. Fine Blog

” We discussed three recent social justice/action issues that went viral: Komen/Planned Parenthood (full disclosure: Stephanie and I worked together on the #takebackthepink effort in reaction to Komen’s decision), KONY 2012 , Trayvon Martin. On the podcast, we discuss the why these particular events went viral, their common ingredients and lessons for other groups.

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6 STEPPS to viral success for your cause

Nonprofit Marketing Blog

Fellow cause marketers, wouldn’t you like a dollar for every time someone told you to ‘make it go viral?’ The beauty and frustration of virality is that you never know what will catch on. We may not be able to make things go viral by sheer force of will, but Jonah Berger has a few ideas about how to engineer messages and campaigns that are more likely to spread. by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good.

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Can “Viral” Videos Really Create Social Change?

Care2

Great Storytelling Can Go “Viral” The video follows important storytelling principals, such as the th ree-storytelling elements crafted by renowned Harvard Professor Marshall Ganz. The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community.

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Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

Social Marketing and Social Change

How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In the next International Social Marketing Association (iSMA) webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses.

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′ The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice. Why has it gone viral? But will it hold up to scrutiny?

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Top 5 Tips for a Better Fundraising Walk/Run

Blue Sky Collaborative

Bikeathons Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Viral Fundraising Walkathon software WalkathonsSummer is officially here and for many organizations, that means it is finally fundraising season. So many of our clients rely on a major annual fundraising Walk or Run to raise money for their vital programs. Since we have been.

When Viral Campaigns Fail and Social Media Mobs Rule

Care2

Two recent viral campaign failures demonstrate the dangers of appearing callous to your target audiences and how quickly things can spin out of control if you don’t listen and respond quickly. When startups and corporations do good in the world, everyone loves them. But when their campaigns offend, watch out for the mobs.

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The Secret to Going Viral: Harnessing the Kevin Bacon Effect

Nonprofit Marketing Blog

Today I’ve got a particularly useful, pithy guest post from Darian Rodriguez Heyman on the elusive concept of “going viral.” And to thank you for being a great person, I offer you a FREE GIVEAWAY: I will send a free copy of Darian’s book to the first three people to post comments about “going viral” here on my blog. So what’s the secret to unlocking the “Kevin Bacon effect,” AKA viral marketing?

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Audubon Society Chapter Birdathons Are As Unique As The Chapters That Host Them

Blue Sky Collaborative

Fundraising Tips Mobile Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Third Party Fundraising Viral FundraisingAudubon Society Chapters across the United States rely on their annual Bird-a-thons for fundraising and community building. Teams of people set out to identify as many species of bird as they can over a designated time frame. At the same.

The most effective way to raise money for your walk or run page

Blue Sky Collaborative

Bikeathons Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Third Party Fundraising Viral Fundraising WalkathonsThe most effective peer to peer fundraiser asks the right people, makes the ask in person, on the phone or by email, and asks more than once. Fundraising is personal and is done on the ground. If you think, posting.

Beyond The Thermometer: Measuring Engagement In Your Peer to Peer Campaign

Blue Sky Collaborative

Bikeathon software Bikeathons Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Social Media and Nonprofits Software for Nonprofits Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software Walkathons Web/TechWhat organization does not love a rainmaker?

Beyond The Thermometer: Developing a Culture for Your Peer to Peer Campaign

Blue Sky Collaborative

Bikeathon software Bikeathons Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Social Media and Nonprofits Software for Nonprofits Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software WalkathonsSuccessful Entrepreneurs will tell you, "You can't be all things to all people." It's cliched, but undeniable.

Go Beyond The Thermometer On Your Peer to Peer Site

Blue Sky Collaborative

Bikeathon software Bikeathons Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Social Media and Nonprofits Software for Nonprofits Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software WalkathonsThe most common element of peer to peer event and fundraising sites is the home page thermometer displaying the fundraising goal of the event and the amount of money raised to date.

New Book "Share, Retweet, Repeat" Reveals the Secrets of Viral Campaigning

Care2

In fact it should be scooped up by any Frogloop reader who aspires to getting their messages to “go viral.” In this way, he identifies which elements helped the most in making the campaigns "go viral." Books about online marketing are hit or miss. They’re either just too basic, or else they’re bone dry technical.

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Online Video: Viral Isn’t Everything

The Agitator

But too many online videos concentrate on "clever" in hopes of triggering a viral explosion, while neglecting the elements that might deliver your video to the optimal prospects and encourage more actual closure. Interactive marketing consultant Heidi Cohen offers this useful checklist of things you should consider and plan if you’d like to execute a successful online video campaign.

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Mobile Friendly Design in Peer to Peer Fundraising Software Increases Donations

Blue Sky Collaborative

Bikeathon software Bikeathons Fundraising Tips Mobile Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Viral Fundraising Walkathon software Walkathons 30-40% of the traffic to your Peer to Peer (P2P) fundraising site will come from phone and tablets. Much of this traffic is the result of email referrals by the fundraisers to their friends and family asking for donations on.

A great viral video from conservationists

Nonprofit Marketing Blog

You have to love this. There’s sound, so keep in mind if you’re at work. Some of my poor readers got in trouble at work watching my Colbert clips. Fair warning this time.). funny. hard not to forward. easy to spread on facebook (I posted it on my facebook page after seeing it from Shaun, with just a click). delivers a great message in a positive way. How refreshing… and from the Federal Government no less

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What it takes to make your message viral

Donor Power Blog

Everyone's clamoring to have their story "go viral." A recent column in Fast Company by Dan Heath and Chip Heath, Three Secrets to Make a Message Go Viral , suggestions three elements a story must have in order to go viral: It's emotional. All the elements for a viral. Some observers believe it's impossible to create a real viral message, that only a magic and rare combination of the right elements and the zeitgeist of the moment have to come together on their own.

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Razoo Crash Leaves MN Charities Empty Handed

Blue Sky Collaborative

Free Resources for Nonprofits Marathon Fundraising Mobile Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathon software [link] [link] [link] From the "if its too good to be true it is" files, many charities depending on Give to the Max day in Minnesota were left to fend for themselves when Razoo''s donation web service crashed. Razoo, which.

The Best AIDS Walk Ever in Portland, OR

Blue Sky Collaborative

Peer to Peer Fundraising Viral Fundraising Walkathon softwareCascade AIDS Project recently completed its 2012 Portland AIDS Walk. The event was a smashing success. AIDS Walk Portland beats fundraising goal, hopes it's beating AIDS stigma The Portland AIDS Walk site ([link] runs on the SWEET Fundraising Platform for.

What Makes A Campaign Go Viral?

Care2

"Viralness" in online campaigning is something everybody wants, yet nobody really knows the secret formula. In the end, when “viralness&# happens -- whether it's a video, a petition or just a text piece that everyone keeps forwarding to friends and families -- we often aren't sure exactly why this particular piece of content went viral. Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

Started by 29-year-old Peter Frates and his friend Pat Quinn, both living with ALS , the awareness and fundraising campaign has gone viral and seems poised to take over the entire Facebook News Feed. What does this campaign have that makes it so successful and so viral? Events Fundraising Marketing Nonprofits Online Fundraising Social Media #IceBucketChallenge ALS Ice Bucket Challenge online fundraising Pete Frates social media fundraising viral video