Getting Attention

AUGUST 1, 2017

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was amazing, or so I thought. From 40,000 views every month to now more than 4 million views every month ! Our average view duration is 2:41 – almost 3 minutes! Each video has around 100 views after being online for almost a year!

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Getting Attention

AUGUST 1, 2017

Today he shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought. From 40,000 views every month to now more than 4 million views every month ! Our average view duration is 2:41 – almost 3 minutes! Our channel has generated high views before, but traffic was always just a temporary spike after a media hit.

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Getting Attention

FEBRUARY 9, 2016

This video has been viewed 5 million times on Facebook ! Lane and Cathe agree that in-house creative guidance is a must for producing a video that gets viewed and shared. posting the link to the YouTube version) to generate far more views and shares. That approach is a barrier to generating views and shares. Without investing in promotion (focus on Facebook and YouTube ads, and Twitter clips), it’s almost impossible to grow views. Read Part One.

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Social Media Bird Brain

JANUARY 25, 2012

Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I. titles not-for-profits ideas social media advice giving 2.0 review Small nonprofit

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Social Media Bird Brain

FEBRUARY 12, 2014

Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a.

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The Agitator

OCTOBER 10, 2013

There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune systems that identify, attack and neutralize foreign objects. The same holds true for nonprofit organisms.

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The Agitator

OCTOBER 21, 2013

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser Willis Turner commented on the post with skepticism: “As usual, lots of interesting information about engagement but not a word about money.

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The Agitator

OCTOBER 29, 2017

Now’s your chance to make your views known in a helpful and empirical manner. Your voice and your views matter. Adrian Sargeant and the team at the Hartsook Centre for Sustainable Philanthropy and Marc Pitman, CEO of The Concord Leadership Group , need your help. Here’s why. The Hartsook Centre and Concord folks are conducting a new study of nonprofit leadership.

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Nonprofit Marketing Blog

JULY 22, 2015

A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding. A healthy organization can stack up these funding sources for a strong foundation that supports their mission.

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Get Fully Funded

APRIL 22, 2009

When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters.

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Diva Marketing Blog

APRIL 6, 2012

Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ". This q uasi social media reality series with Gen Y Jessica Robyn takes us into her world of Life Without Facebook where she offers her insights into the questions: Why ? What now? How do you exist without Facebook?

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Selfish Giving

FEBRUARY 12, 2020

How Mark Horvath at the nonprofit Invisible People grew his YouTube channel from 40,000 monthly views to 40 million. John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising.

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FEBRUARY 24, 2009

What are the seven words that will make your Web site worth viewing? Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long.

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The Agitator

NOVEMBER 17, 2014

Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line?

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Diva Marketing Blog

FEBRUARY 8, 2012

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2.

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Diva Marketing Blog

JANUARY 25, 2012

This is a special interview series on what life is like for Jessica Robyn Porter , a Gen Y-er, who disabled her 7 year old Facebook Page. We're calling it quasi social media reality ! Part #1. . Diva/Marketing/Toby : The big question I've been asked is, "What were the reactions from Jessica's Facebook friends?" By the way, how many friends did you have?

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Diva Marketing Blog

JANUARY 16, 2012

More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. That's what's happening for the people who 'grew-up' on Facebook. the Gen Y or the Millennial Generation. They're signing off from Facebook. Some for forever.

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Diva Marketing Blog

OCTOBER 21, 2010

What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands.

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Giving in a Digital World

JANUARY 27, 2011

A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti.

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Getting Attention

JANUARY 20, 2009

Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are.

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Non Profit Marketing 360

OCTOBER 17, 2012

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.

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Diva Marketing Blog

FEBRUARY 18, 2009

Jess graciously agreed to an interview for Diva Marketing to share her views. One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.” She was actively involved in Live Journal when she was in middle school. She joined Facebook when she began college in 2004.

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The Agitator

MARCH 13, 2012

Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media. This post might separate The Agitator’s ‘communicators’ from the ‘fundraisers’! She’s more interested in ‘change’ than fundraising. Which ‘school’ do you belong to? Or are you a marketer?

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The Nonprofit Consultant

DECEMBER 12, 2007

One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis.

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DonorDigital

MARCH 28, 2016

This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed.

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JCA Insights

OCTOBER 26, 2011

A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. Another clever use of Answers for The Raiser’s Edge comes from the Perkins School for the Blind in Boston. Like National CASA, Perkins uses The Raiser’s Edge not only for fundraising, but as a complete CRM to house additional education-related information.

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Giving in a Digital World

MAY 16, 2010

I’ve embedded a copy of the main research presentation above, so you can take a look at the top-line findings ( or click here to view on SlideShare ).

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Seeking Grant Money Today

NOVEMBER 22, 2009

As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year.

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Nonprofit Marketing Blog

APRIL 23, 2009

The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work. I’ve heard fundraisers say the same thing. But there is more to the story.

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Seeking Grant Money Today

DECEMBER 27, 2009

Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. Sometimes having a fresh lens through which the team views the end goal through is very powerful. We, here at The Grant Plant, LLC hope that you: had a good holiday season, didn't get too terrible stressed (ha!),

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A. Fine Blog

SEPTEMBER 9, 2009

Tags: Social Media Big Blue View Bryant University Bulldogs Ed Valentine New York Giants

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Mission Minded

SEPTEMBER 2, 2020

Why web accessibility and ADA compliance matter, and how you can view them through the lens of your brand. The post Web Accessibility Through the Lens of Your Brand appeared first on Mission Minded. Blog Digital Nonprofit Web

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EveryAction

FEBRUARY 22, 2019

Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. At the top of the page, the fundraising stats widget allows users to easily view year-over-year stats about their fundraising program - from the total number of donors, to the total number of contributions and sustainers.

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Blue Sky Collaborative

OCTOBER 28, 2010

Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising View more presentations from sburadagunta

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Kivi's Nonprofit Communications Blog

MAY 15, 2019

View this post on Instagram #KeepAbortionLegal A post shared by ACLU (@aclu_nationwide) on May 14, 2019 at 3:03pm PDT They also do factoid text posts like this. View this post on Instagram As many as 60% of women incarcerated in local jails haven’t even had a trial, much less been convicted of a crime. ? While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography.

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EveryAction

OCTOBER 24, 2018

Donors want to feel that your organization and staff know and care about them, and the best way to do this on a large scale is to maintain accurate and accessible data, so that fundraisers can quickly and easily view relationship history and important details about a donor.

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Nonprofit Marketing Blog

JUNE 9, 2010

Wango View more presentations from katyaa

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J Campbell Social Marketing

JANUARY 22, 2020

Consider these visual marketing statistics, compiled by HubSpot : Content with relevant images rack up 94 percent more views than content without images. Lots of views can lead to increased reach, engagement, and exposure for your nonprofit.

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J Campbell Social Marketing

FEBRUARY 3, 2020

Facebook wants brand Pages to focus on engagement (likes, comments, shares, clicks, video views). Instagram Stories alone are used by over 500 million people every day, with one-third of the most viewed Stories coming from businesses, brands, and nonprofits.

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Kivi's Nonprofit Communications Blog

MAY 28, 2020

That’s a question so many of us ask about people who have a different view than our own. It’s very easy these days to view those who don’t agree with you as being wrong and dangerous. It means listening to the concerns of those who have different experiences and views.

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NonProfit Branding

SEPTEMBER 11, 2012

Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [.].

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J Campbell Social Marketing

AUGUST 24, 2020

You will need to go into your Insights and Analytics to see detailed information on engagement, clicks, video views, and more. . Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: .

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Public Sector Marketing 2.0

JULY 17, 2020

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information.

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