Online video viewing steadily grows, with consumers increasing grouchy and disinterested when marketers don’t provide video support for their marketing messages. These guys project that viewing via mobile devices will account for more than half of all online video views by 2016. MORE
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed. MORE
Jess graciously agreed to an interview for Diva Marketing to share her views. One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.” She was actively involved in Live Journal when she was in middle school. She joined Facebook when she began college in 2004. MORE
Check out this eBook: Having issues viewing the image below? Remembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion. MORE
Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser Willis Turner commented on the post with skepticism: “As usual, lots of interesting information about engagement but not a word about money. MORE
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions. MORE
What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. MORE
Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ". MORE
The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work. I’ve heard fundraisers say the same thing. But there is more to the story. MORE
One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis. MORE
Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media. MORE
The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 billion ad views (average length, 40 seconds). MORE
Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. MORE
Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I. titles not-for-profits ideas social media advice giving 2.0 review Small nonprofit MORE
” If this is true, if once you have enough money, you consciously decide what to do with it, then your donors may view money as a way to exercise their sincerity, to give back to the world through your cause. Do you want more donors? MORE
What are the seven words that will make your Web site worth viewing? Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long. MORE
A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding. MORE
A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti. MORE
More often than not, donors are viewing your website on their mobile phones or tablets. No matter how donors decide to view your website, they should receive the same or a similar viewing experience. Jeff Gordy. MORE
This is a special interview series on what life is like for Jessica Robyn Porter , a Gen Y-er, who disabled her 7 year old Facebook Page. We're calling it quasi social media reality ! Part #1. . MORE
Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line? MORE
MarketSmart is proud to present: Having issues viewing the content below? Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. MORE
So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. This year I ask you to join me in reflecting back on what this year has brought for you. Ask yourself these questions: What’s the big idea of this year? MORE
To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected. MORE
This video has been viewed 5 million times on Facebook ! Lane and Cathe agree that in-house creative guidance is a must for producing a video that gets viewed and shared. posting the link to the YouTube version) to generate far more views and shares. Read Part One. MORE
Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are. MORE
A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. Another clever use of Answers for The Raiser’s Edge comes from the Perkins School for the Blind in Boston. MORE
View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable. Handy for nonprofit marketing, online engagement and time management MORE
View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable. Handy for nonprofit marketing, online engagement and time management MORE
Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. Happy Viewing! You can view and vote for the finalists here. MORE
Having issues viewing the image below? Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change. MORE
More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. That's what's happening for the people who 'grew-up' on Facebook. the Gen Y or the Millennial Generation. They're signing off from Facebook. Some for forever. MORE
As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year. MORE
I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. In Is Your Website Driving Away Your Best Folks ? MORE
People said she should keep her personal and political views out of her newsletter. To that I say, “You’re only saying that because you don’t agree with my politics and personal views. Look what I found. MORE
Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising). MORE
Having issues viewing the image below? Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Click here. MORE
It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2. MORE
Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [.]. MORE
Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. Sometimes having a fresh lens through which the team views the end goal through is very powerful. We, here at The Grant Plant, LLC hope that you: had a good holiday season, didn't get too terrible stressed (ha!), MORE
Of special note, from our parochial point of view, Communications Copywriting / creative Direct mail Donor retention / loyalty / commitment premiumIn the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. Asking for Money? MORE
When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters. MORE
There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune systems that identify, attack and neutralize foreign objects. The same holds true for nonprofit organisms. MORE
View Related Topics Getting Attention
FEBRUARY 9, 2016
This video has been viewed 5 million times on Facebook ! Lane and Cathe agree that in-house creative guidance is a must for producing a video that gets viewed and shared. posting the link to the YouTube version) to generate far more views and shares. Read Part One.
Social Media Bird Brain
FEBRUARY 12, 2014
Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a.
The Agitator
MARCH 13, 2012
Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media.
The Agitator
OCTOBER 21, 2013
Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser Willis Turner commented on the post with skepticism: “As usual, lots of interesting information about engagement but not a word about money.
The Agitator
OCTOBER 10, 2013
There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune systems that identify, attack and neutralize foreign objects. The same holds true for nonprofit organisms.
The Agitator
NOVEMBER 17, 2014
Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line?
Diva Marketing Blog
FEBRUARY 8, 2012
It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2.
Nonprofit Marketing Blog
JULY 22, 2015
A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding.
The Agitator
NOVEMBER 7, 2012
Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising).
Giving in a Digital World
JANUARY 27, 2011
A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti.
Wild Woman Fundraising
JULY 20, 2015
” If this is true, if once you have enough money, you consciously decide what to do with it, then your donors may view money as a way to exercise their sincerity, to give back to the world through your cause. Do you want more donors?
Wild Woman Fundraising
FEBRUARY 2, 2012
People said she should keep her personal and political views out of her newsletter. To that I say, “You’re only saying that because you don’t agree with my politics and personal views. Look what I found.
Wild Woman Fundraising
DECEMBER 28, 2011
So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. This year I ask you to join me in reflecting back on what this year has brought for you. Ask yourself these questions: What’s the big idea of this year?
Social Media Bird Brain
JANUARY 25, 2012
Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I. titles not-for-profits ideas social media advice giving 2.0 review Small nonprofit
Get Fully Funded
APRIL 22, 2009
When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters.
Seeking Grant Money Today
DECEMBER 27, 2009
Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. Sometimes having a fresh lens through which the team views the end goal through is very powerful. We, here at The Grant Plant, LLC hope that you: had a good holiday season, didn't get too terrible stressed (ha!),
Fundraising 123
FEBRUARY 24, 2009
What are the seven words that will make your Web site worth viewing? Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long.
DonorDigital
MARCH 28, 2016
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed.
Nonprofit Consultant Blog
DECEMBER 12, 2007
One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis.
Getting Attention
JANUARY 20, 2009
Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are.
Non Profit Marketing 360
OCTOBER 17, 2012
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.
Diva Marketing Blog
FEBRUARY 18, 2009
Jess graciously agreed to an interview for Diva Marketing to share her views. One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.” She was actively involved in Live Journal when she was in middle school. She joined Facebook when she began college in 2004.
JCA Insights
OCTOBER 26, 2011
A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. Another clever use of Answers for The Raiser’s Edge comes from the Perkins School for the Blind in Boston.
Nonprofit Marketing Blog
APRIL 23, 2012
View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable. Handy for nonprofit marketing, online engagement and time management
iMarketSmart
FEBRUARY 27, 2017
MarketSmart is proud to present: Having issues viewing the content below? Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true.
Diva Marketing Blog
OCTOBER 21, 2010
What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands.
Kivi's Nonprofit Communications Blog
APRIL 19, 2017
More often than not, donors are viewing your website on their mobile phones or tablets. No matter how donors decide to view your website, they should receive the same or a similar viewing experience. Jeff Gordy.
iMarketSmart
APRIL 26, 2017
Having issues viewing the image below? Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Click here.
Nonprofit Marketing Blog
APRIL 23, 2012
View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable. Handy for nonprofit marketing, online engagement and time management
The Agitator
SEPTEMBER 28, 2014
Online video viewing steadily grows, with consumers increasing grouchy and disinterested when marketers don’t provide video support for their marketing messages. These guys project that viewing via mobile devices will account for more than half of all online video views by 2016.
The Agitator
JUNE 27, 2017
I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. In Is Your Website Driving Away Your Best Folks ?
iMarketSmart
MAY 19, 2017
Check out this eBook: Having issues viewing the image below? Remembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion.
Kivi's Nonprofit Communications Blog
MARCH 19, 2012
Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. Happy Viewing! You can view and vote for the finalists here.
The Agitator
OCTOBER 20, 2013
The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 billion ad views (average length, 40 seconds).
DonorDigital
JUNE 5, 2012
To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.
Nonprofit Marketing Blog
APRIL 23, 2009
The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work. I’ve heard fundraisers say the same thing. But there is more to the story.
The Agitator
NOVEMBER 2, 2016
Of special note, from our parochial point of view, Communications Copywriting / creative Direct mail Donor retention / loyalty / commitment premiumIn the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. Asking for Money?
NonProfit Branding
SEPTEMBER 11, 2012
Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [.].
Seeking Grant Money Today
NOVEMBER 22, 2009
As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year.
iMarketSmart
MARCH 20, 2017
Having issues viewing the image below? Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
18 
Let's personalize your content