INDUSTRY INSIGHTS YOUR PEERS ARE READING
Today he shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought. From 40,000 views every month to now more than 4 million views every month ! Our average view duration is 2:41 – almost 3 minutes! Our channel has generated high views before, but traffic was always just a temporary spike after a media hit. MORE
Tags: Social Media Big Blue View Bryant University Bulldogs Ed Valentine New York Giants MORE
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed. MORE
Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising View more presentations from sburadagunta MORE
Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was amazing, or so I thought. MORE
Jess graciously agreed to an interview for Diva Marketing to share her views. One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.” She was actively involved in Live Journal when she was in middle school. She joined Facebook when she began college in 2004. MORE
Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser Willis Turner commented on the post with skepticism: “As usual, lots of interesting information about engagement but not a word about money. MORE
What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. MORE
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions. MORE
Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ". MORE
The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work. I’ve heard fundraisers say the same thing. But there is more to the story. MORE
The goal of strategically sharing the best content from other sources is to be viewed as a thoughtful content curator – someone always sharing great visuals, even if they have not been created by you or your team. View this post on Instagram. View this post on Instagram. MORE
One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis. MORE
Donors want to feel that your organization and staff know and care about them, and the best way to do this on a large scale is to maintain accurate and accessible data, so that fundraisers can quickly and easily view relationship history and important details about a donor. MORE
Each year, my staff review the data to determine which posts were viewed and shared the most. If you’ve ever hoped for a digest of my best posts, today is your lucky day! Then they pull the copy from the most popular articles to create a brief, easy-to-read digest. MORE
Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media. MORE
Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I. titles not-for-profits ideas social media advice giving 2.0 review Small nonprofit MORE
Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. MORE
What are the seven words that will make your Web site worth viewing? Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long. MORE
A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding. MORE
A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti. MORE
Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. MORE
This is a special interview series on what life is like for Jessica Robyn Porter , a Gen Y-er, who disabled her 7 year old Facebook Page. We're calling it quasi social media reality ! Part #1. . MORE
Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line? MORE
This video has been viewed 5 million times on Facebook ! Lane and Cathe agree that in-house creative guidance is a must for producing a video that gets viewed and shared. posting the link to the YouTube version) to generate far more views and shares. Read Part One. MORE
View this post on Instagram #KeepAbortionLegal A post shared by ACLU (@aclu_nationwide) on May 14, 2019 at 3:03pm PDT They also do factoid text posts like this. MORE
Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are. MORE
A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. Another clever use of Answers for The Raiser’s Edge comes from the Perkins School for the Blind in Boston. MORE
I would follow Twitter’s own advice to business users: “ Have a point of view, literally and figuratively ” and produce content that says, “ Look at this, not look at me.” If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. MORE
Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. Happy Viewing! You can view and vote for the finalists here. MORE
More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. That's what's happening for the people who 'grew-up' on Facebook. the Gen Y or the Millennial Generation. They're signing off from Facebook. Some for forever. MORE
I’ve embedded a copy of the main research presentation above, so you can take a look at the top-line findings ( or click here to view on SlideShare ). MORE
As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year. MORE
Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising). MORE
I strongly disagree with this point of view. What are your views on social media fundraising? . Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. MORE
It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2. MORE
Wango View more presentations from katyaa MORE
There is no doubt that people LOVE Instagram Stories – they are viewed by 500 million people very single day. Instagram Stories are taking the social media world by storm, and nonprofits are jumping on board! MORE
Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [.]. MORE
Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. Sometimes having a fresh lens through which the team views the end goal through is very powerful. We, here at The Grant Plant, LLC hope that you: had a good holiday season, didn't get too terrible stressed (ha!), MORE
Now’s your chance to make your views known in a helpful and empirical manner. Your voice and your views matter. Adrian Sargeant and the team at the Hartsook Centre for Sustainable Philanthropy and Marc Pitman, CEO of The Concord Leadership Group , need your help. Here’s why. The Hartsook Centre and Concord folks are conducting a new study of nonprofit leadership. MORE
When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters. MORE
There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune systems that identify, attack and neutralize foreign objects. The same holds true for nonprofit organisms. MORE
But, simply creating a nonprofit video and posting it once on your Facebook Page won’t get you many views and much traffic. MORE
View Related Topics Getting Attention
AUGUST 1, 2017
Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was amazing, or so I thought.
Getting Attention
AUGUST 1, 2017
Today he shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought. From 40,000 views every month to now more than 4 million views every month ! Our average view duration is 2:41 – almost 3 minutes! Our channel has generated high views before, but traffic was always just a temporary spike after a media hit.
Getting Attention
FEBRUARY 9, 2016
This video has been viewed 5 million times on Facebook ! Lane and Cathe agree that in-house creative guidance is a must for producing a video that gets viewed and shared. posting the link to the YouTube version) to generate far more views and shares. Read Part One.
Social Media Bird Brain
JANUARY 25, 2012
Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I. titles not-for-profits ideas social media advice giving 2.0 review Small nonprofit
Social Media Bird Brain
FEBRUARY 12, 2014
Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a.
The Agitator
NOVEMBER 7, 2012
Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising).
The Agitator
OCTOBER 10, 2013
There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune systems that identify, attack and neutralize foreign objects. The same holds true for nonprofit organisms.
The Agitator
OCTOBER 21, 2013
Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser Willis Turner commented on the post with skepticism: “As usual, lots of interesting information about engagement but not a word about money.
The Agitator
OCTOBER 29, 2017
Now’s your chance to make your views known in a helpful and empirical manner. Your voice and your views matter. Adrian Sargeant and the team at the Hartsook Centre for Sustainable Philanthropy and Marc Pitman, CEO of The Concord Leadership Group , need your help. Here’s why. The Hartsook Centre and Concord folks are conducting a new study of nonprofit leadership.
Nonprofit Marketing Blog
JULY 22, 2015
A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding.
Diva Marketing Blog
APRIL 6, 2012
Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ".
Diva Marketing Blog
JANUARY 25, 2012
This is a special interview series on what life is like for Jessica Robyn Porter , a Gen Y-er, who disabled her 7 year old Facebook Page. We're calling it quasi social media reality ! Part #1. .
Get Fully Funded
APRIL 22, 2009
When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters.
Fundraising 123
FEBRUARY 24, 2009
What are the seven words that will make your Web site worth viewing? Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long.
The Agitator
NOVEMBER 17, 2014
Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line?
Diva Marketing Blog
FEBRUARY 8, 2012
It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2.
Diva Marketing Blog
JANUARY 16, 2012
More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. That's what's happening for the people who 'grew-up' on Facebook. the Gen Y or the Millennial Generation. They're signing off from Facebook. Some for forever.
Diva Marketing Blog
OCTOBER 21, 2010
What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands.
Non Profit Marketing 360
OCTOBER 17, 2012
To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.
Nonprofit Consultant Blog
DECEMBER 12, 2007
One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis.
Getting Attention
JANUARY 20, 2009
Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are.
Giving in a Digital World
JANUARY 27, 2011
A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti.
Diva Marketing Blog
FEBRUARY 18, 2009
Jess graciously agreed to an interview for Diva Marketing to share her views. One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.” She was actively involved in Live Journal when she was in middle school. She joined Facebook when she began college in 2004.
JCA Insights
OCTOBER 26, 2011
A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. Another clever use of Answers for The Raiser’s Edge comes from the Perkins School for the Blind in Boston.
DonorDigital
MARCH 28, 2016
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed.
Giving in a Digital World
MAY 16, 2010
I’ve embedded a copy of the main research presentation above, so you can take a look at the top-line findings ( or click here to view on SlideShare ).
Seeking Grant Money Today
NOVEMBER 22, 2009
As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year.
Nonprofit Marketing Blog
APRIL 23, 2009
The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work. I’ve heard fundraisers say the same thing. But there is more to the story.
Seeking Grant Money Today
DECEMBER 27, 2009
Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. Sometimes having a fresh lens through which the team views the end goal through is very powerful. We, here at The Grant Plant, LLC hope that you: had a good holiday season, didn't get too terrible stressed (ha!),
A. Fine Blog
SEPTEMBER 9, 2009
Tags: Social Media Big Blue View Bryant University Bulldogs Ed Valentine New York Giants
EveryAction
FEBRUARY 22, 2019
Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more.
Kivi's Nonprofit Communications Blog
MAY 15, 2019
View this post on Instagram #KeepAbortionLegal A post shared by ACLU (@aclu_nationwide) on May 14, 2019 at 3:03pm PDT They also do factoid text posts like this.
EveryAction
OCTOBER 24, 2018
Donors want to feel that your organization and staff know and care about them, and the best way to do this on a large scale is to maintain accurate and accessible data, so that fundraisers can quickly and easily view relationship history and important details about a donor.
iMarketSmart
JULY 10, 2019
Each year, my staff review the data to determine which posts were viewed and shared the most. If you’ve ever hoped for a digest of my best posts, today is your lucky day! Then they pull the copy from the most popular articles to create a brief, easy-to-read digest.
Blue Sky Collaborative
OCTOBER 28, 2010
Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising View more presentations from sburadagunta
Nonprofit Marketing Blog
JUNE 9, 2010
Wango View more presentations from katyaa
Kivi's Nonprofit Communications Blog
MARCH 19, 2012
Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. Happy Viewing! You can view and vote for the finalists here.
J Campbell Social Marketing
MAY 22, 2019
The goal of strategically sharing the best content from other sources is to be viewed as a thoughtful content curator – someone always sharing great visuals, even if they have not been created by you or your team. View this post on Instagram. View this post on Instagram.
J Campbell Social Marketing
AUGUST 14, 2019
There is no doubt that people LOVE Instagram Stories – they are viewed by 500 million people very single day. Instagram Stories are taking the social media world by storm, and nonprofits are jumping on board!
NonProfit Branding
SEPTEMBER 11, 2012
Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [.].
J Campbell Social Marketing
FEBRUARY 21, 2019
I strongly disagree with this point of view. What are your views on social media fundraising? . Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising.
J Campbell Social Marketing
JULY 18, 2019
But, simply creating a nonprofit video and posting it once on your Facebook Page won’t get you many views and much traffic.
Kivi's Nonprofit Communications Blog
JUNE 11, 2019
I would follow Twitter’s own advice to business users: “ Have a point of view, literally and figuratively ” and produce content that says, “ Look at this, not look at me.” If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams.
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