Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

This video has been viewed 5 million times on Facebook ! Lane and Cathe agree that in-house creative guidance is a must for producing a video that gets viewed and shared. posting the link to the YouTube version) to generate far more views and shares. Read Part One.

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A View From a Different Window - Curating Content

Social Media Bird Brain

Image via Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a.

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Trending Sources

Two Views Of Social Media

The Agitator

Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media.

Charity Videos Get Viewed

The Agitator

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser Willis Turner commented on the post with skepticism: “As usual, lots of interesting information about engagement but not a word about money.

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Antibodies View Retention As Disruption

The Agitator

There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune systems that identify, attack and neutralize foreign objects. The same holds true for nonprofit organisms.

Your Views On The ‘Trick Or Tweak’ Debate?

The Agitator

Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line?

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Life Without Facebook ~ A View From Gen Y #3

Diva Marketing Blog

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2.

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A New View of Grant Resources

Nonprofit Marketing Blog

A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding.

The Fundraising Long View

The Agitator

Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising).

Haiti one year on – the view from an online donor’s doormat

Giving in a Digital World

A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti.

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How your donors view money

Wild Woman Fundraising

” If this is true, if once you have enough money, you consciously decide what to do with it, then your donors may view money as a way to exercise their sincerity, to give back to the world through your cause. Do you want more donors?

Abortion. A line in the sand.

Wild Woman Fundraising

People said she should keep her personal and political views out of her newsletter. To that I say, “You’re only saying that because you don’t agree with my politics and personal views. Look what I found.

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Will You Look Back With Me on 2011?

Wild Woman Fundraising

So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. This year I ask you to join me in reflecting back on what this year has brought for you. Ask yourself these questions: What’s the big idea of this year?

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Re-Viewing and a Review

Social Media Bird Brain

Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I. titles not-for-profits ideas social media advice giving 2.0 review Small nonprofit

A Donor’s Unexpected Earth Day Point of View

Get Fully Funded

When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters.

A Few Simple But Powerful Points of View That Can Get Your Nonprofit's Team Together and Motivated

Seeking Grant Money Today

Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. Sometimes having a fresh lens through which the team views the end goal through is very powerful. We, here at The Grant Plant, LLC hope that you: had a good holiday season, didn't get too terrible stressed (ha!),

Seven Words That Will Make Your Web Site Worth Viewing

Fundraising 123

What are the seven words that will make your Web site worth viewing? Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View


This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed.

A different point of view.

Nonprofit Consultant Blog

One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis.

Use This Sea Change in Our Country to Shake-Up Your Marketing Point-of-View

Getting Attention

Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.

Facebook Trust: A Point of View From The Millennium Generation

Diva Marketing Blog

Jess graciously agreed to an interview for Diva Marketing to share her views. One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.” She was actively involved in Live Journal when she was in middle school. She joined Facebook when she began college in 2004.

“A Room with a View… of Everything” Giving power users tools to relate sets of data across the organization with JCA Answers for The Raiser’s Edge™

JCA Insights

A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. Another clever use of Answers for The Raiser’s Edge comes from the Perkins School for the Blind in Boston.

Which social network to use, when

Nonprofit Marketing Blog

View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable. Handy for nonprofit marketing, online engagement and time management

3 major donor myths broken by Andrew Olsen


MarketSmart is proud to present: Having issues viewing the content below? Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

More often than not, donors are viewing your website on their mobile phones or tablets. No matter how donors decide to view your website, they should receive the same or a similar viewing experience. Jeff Gordy.

What you should know about your high net worth volunteers?


Having issues viewing the image below? Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Click here.

Which social network to use, when

Nonprofit Marketing Blog

View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable. Handy for nonprofit marketing, online engagement and time management

Video Fundraising: Meet Chuna

The Agitator

Online video viewing steadily grows, with consumers increasing grouchy and disinterested when marketers don’t provide video support for their marketing messages. These guys project that viewing via mobile devices will account for more than half of all online video views by 2016.

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The most powerful motivators of major gifts and legacy gifts.


Check out this eBook: Having issues viewing the image below? Remembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion.

Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. Happy Viewing! You can view and vote for the finalists here.

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Protected: Google’s new “Content Experiments” testing tool


To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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Why the Washington Post shouldn’t view Facebook as an ATM machine

Nonprofit Marketing Blog

The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work. I’ve heard fundraisers say the same thing. But there is more to the story.

Online Video Grows, Driven By Mobile

The Agitator

The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 billion ad views (average length, 40 seconds).

Ordinary Fundraising Done Extraordinarily Well

The Agitator

Of special note, from our parochial point of view, Communications Copywriting / creative Direct mail Donor retention / loyalty / commitment premiumIn the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. Asking for Money?

Don’t Panic! Strategic Planning needn’t be complicated!

NonProfit Branding

Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [.].

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Top 10 reasons why donors like taking donor surveys


Having issues viewing the image below? Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

It's A Stressful Time of Year for Nonprofits, Especially Now, But Also A Time For A New (Survivable) View

Seeking Grant Money Today

As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year.

Our Top Ten Blog Posts of 2016

Kivi's Nonprofit Communications Blog

Here are the Top 10 blog posts published in 2016, according to Google Analytics page views: 10. Drum roll, please! Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives) by Kristina Leroux. The Four Types of Productivity Styles by Carson Tate.