40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was amazing, or so I thought.

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Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

This video has been viewed 5 million times on Facebook ! Lane and Cathe agree that in-house creative guidance is a must for producing a video that gets viewed and shared. posting the link to the YouTube version) to generate far more views and shares. Read Part One.

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40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Today he shares how to boost your YouTube views from meh to magnificent. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought. From 40,000 views every month to now more than 4 million views every month ! Our average view duration is 2:41 – almost 3 minutes! Our channel has generated high views before, but traffic was always just a temporary spike after a media hit.

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Re-Viewing and a Review

Social Media Bird Brain

Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I. titles not-for-profits ideas social media advice giving 2.0 review Small nonprofit

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A View From a Different Window - Curating Content

Social Media Bird Brain

Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a.

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The Fundraising Long View

The Agitator

Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising).

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Antibodies View Retention As Disruption

The Agitator

There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune systems that identify, attack and neutralize foreign objects. The same holds true for nonprofit organisms.

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WANTED: Your Views And Your Help

The Agitator

Now’s your chance to make your views known in a helpful and empirical manner. Your voice and your views matter. Adrian Sargeant and the team at the Hartsook Centre for Sustainable Philanthropy and Marc Pitman, CEO of The Concord Leadership Group , need your help. Here’s why. The Hartsook Centre and Concord folks are conducting a new study of nonprofit leadership.

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A New View of Grant Resources

Nonprofit Marketing Blog

A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding.

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Life Without Facebook ~ A View From Gen Y #4

Diva Marketing Blog

Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ".

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Life Without Facebook ~ A View From Gen Y #2

Diva Marketing Blog

This is a special interview series on what life is like for Jessica Robyn Porter , a Gen Y-er, who disabled her 7 year old Facebook Page. We're calling it quasi social media reality ! Part #1. .

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A Donor’s Unexpected Earth Day Point of View

Get Fully Funded

When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day. Here’s the story. This lovely lady had been a regular donor to the food bank for many years. One day I invited her to lunch to get to know her better. I asked her why she liked the food bank, expecting to hear a story of personal connection or compassion, like the stories I heard from lots of other supporters.

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Seven Words That Will Make Your Web Site Worth Viewing

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What are the seven words that will make your Web site worth viewing? Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long.

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Your Views On The ‘Trick Or Tweak’ Debate?

The Agitator

Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line?

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Life Without Facebook ~ A View From Gen Y #3

Diva Marketing Blog

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2.

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Life Without Facebook ~ A View From Gen Y #1

Diva Marketing Blog

More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. That's what's happening for the people who 'grew-up' on Facebook. the Gen Y or the Millennial Generation. They're signing off from Facebook. Some for forever.

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Newsletter: Remembering a Nonprofit Legend ; Here’s Your Social Purpose Playlist ; This Nonprofit Grew Its YouTube Channel From 40K Monthly Views to 4M

Selfish Giving

How Mark Horvath at the nonprofit Invisible People grew his YouTube channel from 40,000 monthly views to 40 million. John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.

Haiti one year on – the view from an online donor’s doormat

Giving in a Digital World

A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti.

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Use This Sea Change in Our Country to Shake-Up Your Marketing Point-of-View

Getting Attention

Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are.

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Two Views Of Social Media

The Agitator

Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media.

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Facebook Trust: A Point of View From The Millennium Generation

Diva Marketing Blog

Jess graciously agreed to an interview for Diva Marketing to share her views. One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.” She was actively involved in Live Journal when she was in middle school. She joined Facebook when she began college in 2004.

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“A Room with a View… of Everything” Giving power users tools to relate sets of data across the organization with JCA Answers for The Raiser’s Edge™

JCA Insights

A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. Another clever use of Answers for The Raiser’s Edge comes from the Perkins School for the Blind in Boston.

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A different point of view.

Nonprofit Consultant Blog

One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis.

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The Skinny on Direct Marketing 101 – The Basics: A Participant’s View


This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed.

New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

I’ve embedded a copy of the main research presentation above, so you can take a look at the top-line findings ( or click here to view on SlideShare ).

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It's A Stressful Time of Year for Nonprofits, Especially Now, But Also A Time For A New (Survivable) View

Seeking Grant Money Today

As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year.

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Why the Washington Post shouldn’t view Facebook as an ATM machine

Nonprofit Marketing Blog

The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. If it doesn’t do that, the Post concludes, it doesn’t work. I’ve heard fundraisers say the same thing. But there is more to the story.

A Few Simple But Powerful Points of View That Can Get Your Nonprofit's Team Together and Motivated

Seeking Grant Money Today

Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. Sometimes having a fresh lens through which the team views the end goal through is very powerful. We, here at The Grant Plant, LLC hope that you: had a good holiday season, didn't get too terrible stressed (ha!),

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Giants Fans Create a Civil Community

A. Fine Blog

Tags: Social Media Big Blue View Bryant University Bulldogs Ed Valentine New York Giants

A New Landing Page, Just for Fundraisers


Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more.

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How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

View this post on Instagram #KeepAbortionLegal A post shared by ACLU (@aclu_nationwide) on May 14, 2019 at 3:03pm PDT They also do factoid text posts like this.

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How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

They only measure the numbers of followers, likes, views – also called vanity metrics. Video views. Instagram Stories views. Video views. This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

More Than Ever, Nonprofit Messaging Needs to Express Empathy

Kivi's Nonprofit Communications Blog

That’s a question so many of us ask about people who have a different view than our own. It’s very easy these days to view those who don’t agree with you as being wrong and dangerous. It means listening to the concerns of those who have different experiences and views.

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Social Fundraising Is The Most Effective Form of Online Fundraising

Blue Sky Collaborative

Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising View more presentations from sburadagunta

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


Donors want to feel that your organization and staff know and care about them, and the best way to do this on a large scale is to maintain accurate and accessible data, so that fundraisers can quickly and easily view relationship history and important details about a donor.

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3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

One/third of the most viewed Instagram Stories are from businesses. Studies show that square video (1:1 ratio) get up to 35% more views and up to a 100% increase in engagement compared to horizontal, landscape video (16:9 ratio).

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11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Consider these visual marketing statistics, compiled by HubSpot : Content with relevant images rack up 94 percent more views than content without images. Lots of views can lead to increased reach, engagement, and exposure for your nonprofit.

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Facebook wants brand Pages to focus on engagement (likes, comments, shares, clicks, video views). Instagram Stories alone are used by over 500 million people every day, with one-third of the most viewed Stories coming from businesses, brands, and nonprofits.

Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. Happy Viewing! You can view and vote for the finalists here.

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11 Social Marketing Basics: My presentation for WANGO today

Nonprofit Marketing Blog

Wango View more presentations from katyaa

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A digest of last year’s best blog posts (titled ‘The Best Of SmartIdeas’) is now available… for FREE.


Each year, my staff review the data to determine which posts were viewed and shared the most. If you’ve ever hoped for a digest of my best posts, today is your lucky day! Then they pull the copy from the most popular articles to create a brief, easy-to-read digest.

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