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Tale Of Two Donations

The Agitator

I was a grad student studying political theory at the time (arguably, an intellectual) and I received a direct mail appeal focused on how the seniority system in the US Congress was causing all sorts of bad policy … including funding for the Vietnam war. Decades ago (I won’t admit exactly how far back that was!)

The Fog of War

Wild Woman Fundraising

What does Robert MacNamara’s experience of the Vietnam War have to teach us about fundraising? A lesson from a previous generation.

Raise a Glass Cause Marketing

Cause Related Marketing

So toast someone with a Vietnamese beer at Shebeen and perhaps a kid in Vietnam learns a marketable skill. Griffiths is wonderfully ambitious.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Government-led macro-social marketing programs in Vietnam: Outcomes, challenges, and implications. Aaron et al. 2016). doi: 10.1371/journal.pone.0162462.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Mila Rosenthal, Executive Director of HealthRight International , is a Letter to the Editor (LOE) expert with a significant record of success.

Remembering Kay Partney Lautman

The Agitator

In fact, many of the museums that line the Mall in Washington, DC – the United States Holocaust Museum, the National Museum of the American Indian and the Vietnam Veterans Memorial — stand as a living legacy to her good, tough advice. And I urge you to do so. She helped smash the glass ceiling. In fact, she took a sledge hammer to it.

B2B Cause Marketing From the Financial Industry

Cause Related Marketing

The firm’s founder and CEO, Walter Mischler, was disabled in the Vietnam War. Veteran’s Day in the United States was Sunday, Nov. Army officer.

My First Nonprofit Job

Nonprofit Consultant Blog

As much as he may have been lionized in certain west-side, ultra-liberal enclaves, he was quite reviled and hated elsewhere, especially in areas where there were many veterans of the Vietnam war. First, let me remind you where I've been. I've been working long days (and nights) and coming home exhausted but happy. How about you?

The Best Cause Marketing of 2008

Cause Related Marketing

First off the usual disclaimers. This is by no mean an exhaustive list. I don’t see much cause marketing from outside North America.

The Best of Social Marketing in 2012

Social Marketing and Social Change

The impact of social franchising on the use of reproductive health and family planning services at public commune health stations in Vietnam.

Connect Your Nonprofit to Major News for Marketing Wins – Case Study

Getting Attention

Subject: Secretary of State Hillary Clinton Visits HealthRight in Vietnam. Healthright-nonprofit-marketing. Clinton had already done that.

Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. From SnakeCorp on Flickr. Try it.

Gamified Cause Marketing and Half the Sky

Cause Related Marketing

The game is mediated by a character named Radhika, a mother of two, who starts in India and then makes her way to Kenya, Vietnam and Afghanistan, before landing in the United States. The actors could only react to the horrors they saw and heard about and I didn’t think it often worked. It felt forced.