Trending Sources

Do you really need to buy a planned giving website?

iMarketSmart

You don’t need to buy a planned giving website. So, you don’t need a complex website to offer sophisticated giving options to your supporters and volunteers when most of that content will appeal to just 0.5% I prefer not to call them websites.

10 Tips to Improve Your Nonprofit Website

Fundraising 123

Here are just a few tips on making your website more effective: 1. Include social sharing links on every page of your nonprofit website. Encourage video and photo sharing, link to your social media profiles, and make it easy for bloggers and social networkers to embed your videos and feature your images on their sites and profiles. If you have video or photos showing the work you do, use them! Look at your website from the visitor''s perspective.

11 Rules for Video Fundraising

Fundraising 123

Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Why is it that the person watching the video should care, and why now? . Maybe it is, “Share this video.” Maybe it is, “Visit our website.” Video is one of many tools.

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Managing Content on the National Wildlife Federation’s Website

Kivi's Nonprofit Communications Blog

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? My camera battery died toward the end of the video, so sorry for the abrupt end of the interview.).

Creating Website Content: What Do Your Visitors Really Want?

Kivi's Nonprofit Communications Blog

Your website is out there for all to see. So how can you create website content that all kinds of potential visitors will find interesting and engaging? To keep it simple, let’s group your website visitors into three categories: Strangers: People who know nothing about you. What kind of content does your website need for each of these groups? If someone knows nothing about your organization and lands on your website, what’s the first thing you want them to see?

To Video or Not to Video?

Marketing for Nonprofits

Video, video, video! Most important, we know that video can be a powerful tool for MOVING our stakeholders to ACTION for our causes. Then why don''t nonprofits use video more and make it the centerpiece of our marketing communications strategies?

ROI 13

Make Your Nonprofit Website a Positive Experience -- Even When Things Go Wrong

Fundraising 123

Effective nonprofit websites help a visitor better understand your organization and inspire supporters to act. Great nonprofit websites go the extra mile to integrate their unique brand personality and call to action into every aspect -- even error messages!

What’s Missing On Your Website?

The Agitator

But what I found most interesting was that the research included videotaping 100 young donors as they browsed a selection of nonprofit websites. communications Don''t Miss these Posts media usage online advocacy online fundraising online publishing online video social networking premium

Interview With Alex Brown On "Non Glory" A Video Series

Diva Marketing Blog

Video is where many see the growth of digital media. When Alex told me about an innovative video project he was launching for a rather controversial topic that once again combined Alex's love of horse and social media I was excited to learn more. . I don't watch slaughter videos online.

How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

Organizations submit stories in video or 5 pictures that they keep as a vital resource for promoting their work and connecting to their constituents. But if you are not the sharpest video editor in the drawer, then how do you work it? Step 7: Click the green produce video button!

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5 Facts: What Constituents Want From Your Nonprofit Website

Marketing for Nonprofits

Watch this video from Firespring and then download the report for FREE ! websites FirespringCheers! jocelyn.

Video 12

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

One of the trends that excited me most was the increasingly central role that video will play in nonprofit (and everyone else’s) communications starting this year. What’s going to be happening in the nonprofit world with video this year? Mobile video breaks out.

How to Get Prospects and Supporters to Your Website

Getting Attention

This video is a fantastic intro to inbound marketing!

Six Tips on How To Make Your Website Pinterest Friendly

Diva Marketing Blog

With very basic website tactics. . Six Tips on How To Make Your Website Pinterest Friendly. If you're not serving videos publicly e.g. YouTube include a graphic near the video. . Pinterest. Pinterest. Pinterest. There I'd said it. Now I'm definitely out of the P-closet.

CMO 28

Best Fundraising Website

The Agitator

I was asked the other day which I thought was the most compelling fundraising website. Very compelling use of images — especially video (and I’m talking vivid exceptional video you can’t stop watching) — and music to tell their story … throughout the site. Very well constructed, novel “birthday&# fundraising campaign (who could resist clicking on a Will Smith video?!),

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

Good examples of nonprofits who clearly lay out their core values on their websites are the North Carolina Center for Nonprofits and Greenpeace. A great example of value storytelling can be found on the Environmental Defense fund website. photo credit: armadillo444 via photopin cc.

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. Even short videos can be emotionally charged.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

GivingTuesday is on December 3 rd and whether or not your nonprofit is holding an official campaign, the national and international news coverage of the Giving Day will surely drive donors to your website. Insert an impactful story, via video.

Using Video During A Solicitation

A Small Change

Video is an incredible tool and can be used to tell a compelling story in a very short time. In today’s world of technology and new media we too often look at video as the answer to all of our problems. If you need to fundraise with a compelling message, create a video. If you need to train your volunteers, create a video. Want more traffic on your website, create a video. The “create a video” mantra is all too popular today.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

The Challenge: To increase qualified entries to, and votes for, the 2015 doGooder Video Awards. I responded because they: Asked clearly for what they wanted (for me to invite folks to submit videos, then vote).

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Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Through their website , blog , email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. 3) Create your website with responsive design.

More Online Leads From Video

The Agitator

Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Video improves your search engine visibility. Google and Bing like video. Over one billion people watch a YouTube video each month. Video is the most engaging online medium. Video will help you increase your online conversions. You can create links from within your YouTube videos to your website.

2012 DoGooder Nonprofit Video Awards. Have You Entered?

Selfish Giving

For six years now, the DoGooder Nonprofit Video Awards has been shining a spotlight on all the innovative ways that nonprofits use video. Fearless video means taking risks and trying new approaches for the sake of creating moving content that inspires the viewer.

News 12

A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

The video was created in PowerPoint and set to music purchased from a royalty-free service online. The print piece hit mailboxes last week, and we uploaded the video to our website and social media soon after. Liesl Manone.

How Web Developers Hurt Their Nonprofit Clients

Kivi's Nonprofit Communications Blog

I’ve run into more than the usual number of nonprofits who have crappy websites built by consultants lately. When I’ve questioned the nonprofit communications staff about these websites, the answer is always “The website consultant did it that way.&#.

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

via a video showing the great things you’ve accomplished all year long or a poignant human-interest story) they may be more inclined to accept a bigger commitment (with a smaller initial outlay) at year-end than at other times of year.

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what.

How a war in Libya can kill your website

Fundraising Coach

as a site for my TV and video appearances but not for my primary sites. When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. But there are so many other options.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. Mobile website: A website built on the world-wide-web, but specifically designed for smaller mobile screens.

#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

Non Profit Marketing 360

Christopher Davenport is the founder of 501 Videos , a company that makes videos exclusively for nonprofit clients. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action. MKC: What prompted 501 Videos?

Feeding America’s Online Video Campaign

The Agitator

Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The organization has created a high quality video platform that food banks around the country can easily customize and add to their own websites. The videos themselves are aimed at building awareness about local hunger and feature celebs like Matt Damon and Ben Affleck.

What to do if you suspect your website stinks

Nonprofit Marketing Blog

This is a winner of the Websites that Suck worst website award for 2010 - the Yale School of Art website. &# >. Hopefully, your website isn’t this busy. The most important thing is that you don’t make your website visitors think.

The Perfect Thank You

The Agitator

If I might please interrupt your reading of “What to learn from the Kony video” articles for a few moments … For a fundraising lesson. Click the screen shot ( or here ) to view the video and see its website context.

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

Any time I see a government effort in using video these days I like to applaud it. Any time you post up a video you place a powerful digital footprint on the web for others to find. This is especially true if you tag and title the video strategically based on search patterns.

#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video

Non Profit Marketing 360

Making a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach.

Free digital storytelling tools for nonprofits

ImpactMax

This year is no exception, Not every nonprofit has the resources to hire videographers or even buy and use a video cam themselves. These online tools offer FREE ways to get dynamic content onto your website, blog, and social media without HAVING to use video. Flickr/mysza831.

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Illustrated videos are very popular right now with everyone from big corporations to small nonprofits. I had a preliminary phone meeting to discuss what I hoped to accomplish, and the illustrators explained the process and timeline to create the video. Jessica Pullano.

The FCC is Coming After YOUR Nonprofit!

Nonprofit Consultant Blog

can''t pick and choose which content you access (as long as it''s legal), or send you one website at a quicker download speed than another. Net neutrality is why your website should load in a browser at the same speed as Facebook (taking into account that large photos or videos take longer than text). FCC internet net neutrality Nonprofit public policy regulations web websites

3 Ways Google Plus can Drive Donors to Your Nonprofit’s Website

Fundraising Coach

I was honored to see my 3 Ways Google + can help drive donors to your website featured today on MovieMondays. Clicking on the image will take you to the video. In this short video, I share why Google+ can be one of the most important parts of your nonprofit marketing.