40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here. Our average view duration is 2:41 – almost 3 minutes!

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Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Well, that increases tenfold with videos.

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Trending Sources

Charity Videos Get Viewed

The Agitator

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Or about how posting videos of people dancing at your sister’s wedding relates to fundraising.

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3 Steps to Video Annual Report Success: VolunteerMatch Case Study

Getting Attention

I dug into VolunteerMatch’s recent annual report in video format the minute it reached my inbox. It hit my sweet spot — I’m intrigued by innovative use of video and also by the challenge of reinventing nonprofit annual reports to be vibrant and meaningful.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Just watch what your videos are associated with! Sean King.

Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

I love being one of the judges of the Nonprofit DoGooder Video Awards, and you can experience the fun of judging too! Select one of four categories (Small, Medium, and Large Orgs, plus Video Storytelling). You should see 4 videos in each category, so be sure you click through them all.

Words vs Video

The Agitator

But now there’s video … but not just video … online video. And the strongest driver of that growth is viewing via mobile devices, which was up more than 80% for the same period. I love words.

The Year Of The Nonprofit Video

The Agitator

Here is a fascinating look at the already hot nonprofit videos of 2014. In any event, but the article goes on to provide stats on the most-viewed. communications creativity Don''t Miss these Posts drtv online fundraising online video premium

Life Without Facebook ~ A View From Gen Y #1

Diva Marketing Blog

With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! More than 800 million active users has given Facebook the enviable status of the golden child of social networks. However, as with any 'family' sometimes you need a bit of a break. That's what's happening for the people who 'grew-up' on Facebook. the Gen Y or the Millennial Generation. They're signing off from Facebook. Some for forever.

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Your Views On The ‘Trick Or Tweak’ Debate?

The Agitator

Use of a video? Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? A magic word in the email subject line?

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A video to inspire you

Nonprofit Marketing Blog

The Children’s Hopsital at Darthmouth-Hitchcock recently posted an awesome video featuring staff and patients lip syncing and dancing to Katy Perry’s ‘Roar’. million views, so many people have seen the kids at CHaD roaring! Wondering how you can make a video for your organization?

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Nonprofit Video Awards Announced

The Agitator

The 2014 DoGooder Video Awards have just been announced. For the eighth year, See3, YouTube, NTEN and Cisco, now joined by The National Alliance for Media and Culture and the National Youth Media Network have combined to select the best of nonprofit videos.

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Online Video Grows, Driven By Mobile

The Agitator

The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 What a surprise!

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3 Days Left to Vote & Learn: 16 Compelling Nonprofit Videos

Getting Attention

16 incredible videos have been selected as finalists for the 2012 DoGooder Nonprofit Video Awards. There are two reasons for you to review and vote on these videos (you can vote once daily for the next three days). Hone your understanding of what works best in online video.

Videos Boost E-Purchases. And Donations?

The Agitator

One item on my short ‘To do’ list for 2015 was mastering the use of online video. million video plays per quarter. In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. Further, the average order value for shoppers who viewed a video on a product page was at least 50% higher for most of their clients. Moreover, for sites where videos.

Have I Mentioned Online Video Before?

The Agitator

Probably enough to make you think I own stock in one of the major online video platforms, like Brightcove or Akamai [I don’t; but with 7 billion plus videos watched every day on YouTube and Facebook, I wish I could buy some.] I don’t think a day goes by that I don’t view 3-4-5 online videos, maybe more on a ‘slow news day’ As recently as, say, two years ago that wouldn’t have been the case.

Interview With Alex Brown On "Non Glory" A Video Series

Diva Marketing Blog

Video is where many see the growth of digital media. When Alex told me about an innovative video project he was launching for a rather controversial topic that once again combined Alex's love of horse and social media I was excited to learn more. . I don't watch slaughter videos online.

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

One of the trends that excited me most was the increasingly central role that video will play in nonprofit (and everyone else’s) communications starting this year. What’s going to be happening in the nonprofit world with video this year? Mobile video breaks out.

Award-winning Nonprofit Videos

The Agitator

The 4th annual DoGooder Nonprofit Video Awards were recently announced. The contest is sponsored by YouTube and See3 Communications, with support from the Case Foundation, Flip Video, and the Nonprofit Technology Network (NTEN). 800 nonprofits submitted 1360 videos for consideration. There were top winners in small, medium and large organizations, plus a ‘best thrifty video’ winner. Don't Miss these Posts communications nonprofits online video

5 fabulous video tips - and videos - from YouTubers

Nonprofit Marketing Blog

In 2007, YouTube stars, the Vlogbrothers aka Hank and John Green, started an initiative called Project for Awesome, calling for YouTube users across the world to “take over YouTube” by creating videos that promote their favorite charities and causes.

Haiti one year on – the view from an online donor’s doormat

Giving in a Digital World

A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti.

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

Simultaneously, the viewer can manipulate the video to view education in Ghana from the point of view of one of the students. RYOT and the Huffington Post have partnered to create unique, immersive virtual reality videos for nonprofits around the world. Guest blog by H.

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Video lessons in how to make a vast problem relatable

Nonprofit Marketing Blog

At the conference, See3, YouTube, NTEN and Cisco announced these videos were among the winners of the 2013 DoGooder Video Awards. They stake a point of view with a clear audience. I’m back from the Nonprofit Technology Conference.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Use Video. Video does not have to be an epic masterpiece! . You can use a smartphone and create short, in-the-moment thank you videos. Video can be a great way to launch a major fundraising campaign, but it can also be the perfect way to wrap one up.

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Top Online Videos Of 2014

The Agitator

If I were you, high on my ‘To Do’ list for 2015 would be stepping up my game with respect to online video presentation of what my nonprofit is all about, who it is helping, the issues it is confronting … its compelling stories. Recognizing that your resources don’t in most cases match those of your corporate marketing compatriots, you still might find some inspiration in 2014’s top ten marketing videos from the commercial world, as measured by views.

127 Facts About Video Marketing

The Agitator

Is there any fundraiser out there who hasn’t tested/tried video as a tool? But just in case you still need some context or convincing or ideas, try browsing this infographic, presenting 127 Facts (you probably didn’t know about) Video Marketing from WebsiteBuilder.org. Some fascinating data here … 70% of YouTube views come from mobile (so be brief). By 2018, 90% of Facebook content will be video-based (swim with the tide!).

Have You Used Online Video Lately?

The Agitator

According to a new report from Pew Internet Research, 71% of online adults use video-sharing sites … indeed, when asked, 28% said they had viewed such a site “yesterday&#. That’s a heap of online video watching. I’m especially struck by YouTube data indicating that their service receives over 200 million views a day via mobile connections. I hope you have online video in your workplan.

Online Video Engagement

The Agitator

A study from the Jun Group based on nearly eight million video ad views yields some interesting insights into how netizens are using this medium. A surprise with respect to video ad engagement — highest engagement rate (i.e., taking action after viewing) from those age 55+. If you nonprofit is using/contemplating online video fundraising or other calls to action, take a look at the brief study results ( download here).

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

J Campbell Social Marketing

Happy viewing! Facebook Online Fundraising Facebook Live fundraising campaign live streaming video marketingIf you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page !

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2012 DoGooder Nonprofit Video Awards. Have You Entered?

Selfish Giving

For six years now, the DoGooder Nonprofit Video Awards has been shining a spotlight on all the innovative ways that nonprofits use video. Fearless video means taking risks and trying new approaches for the sake of creating moving content that inspires the viewer.

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Special Videos for YOU.

The Agitator

Tom’s 127 Facts About Video Marketing last week inspired me to reprise some of my favorite videos that we’ve used in Agitator posts. So, for your viewing (and reading) pleasure here are three re-runs worth your time because I think each makes a helpful point.

Going from Gotcha Videos to Aha Videos

A. Fine Blog

The video was uploaded, went viral, and you know the rest. I watched the video in astonishment. Then I saw the list of other videos about East Ramapo’s school board on YouTube. But it took this absolutely abhorrent video to get them fired.

Do you have a video? Submit it for an award!

Nonprofit Marketing Blog

Now in its 6th year, the DoGooder Nonprofit video awards program is presented by See3 Communications and YouTube in association with Cisco and the Case Foundation. Canada and Australia that created video in 2011. The submission phase goes until February 29th, after which the public will have a chance to vote for the winning videos. See3 is the wonderful agency that brought you the Generosity Day video !). Submit a one-minute video here.

The Perfect Thank You

The Agitator

If I might please interrupt your reading of “What to learn from the Kony video” articles for a few moments … For a fundraising lesson. Click the screen shot ( or here ) to view the video and see its website context.

Top Online Videos Of 2013

The Agitator

So here’s a simple, fun distraction about top trending online videos. 2 on YouTube’s top videos list for 2013 is Harlem Shake , now approaching 98 million views. fun online video premium Let me take a wild guess … you are not really doing any heavy lifting today on the fundraising front. At best, you’re weeding out your email folder.

Action Cascades Over Viral Videos

A. Fine Blog

You may not know the organization, but you almost certainly know their signature effort, the Kony 2012 video. The video is very long, 30 minutes, on an obscure topic and was an instant viral sensation. It now has over 100 million views on YouTube. The video was an amazing piece of storytelling, alas, it was filled with half-truths. In Matterness, I discuss the need for organizations to shift their thinking from viral videos to action cascades.

Boomers are invading the internet--and the AARP made a video about it

Donor Power Blog

At a conference this week, we saw this video from the AARP: the basic argument--our members are on the web, going digital, and they are here to stay. can't see the video? Click here to view it ). How many of you have sat in meetings discussing those elusive baby boomers?

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

Any time I see a government effort in using video these days I like to applaud it. Remember, it’s not about getting the most views on YouTube, but rather understanding that YouTube is the world’s second largest search engine.

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

1) Experiment with Facebook Live video. This is great news for those early adopters that use it, as their live videos get priority in the News Feed, and are shown to a higher percentage of their fans than a normal post. They may even be streaming their own live videos!

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

To inspire a desired action from constituents or customers, Michael Brito encourages organizations to practice ‘ reciprocal altruism ‘: “We must stop referring to customers as target audience, segments or page views; and consider that they are real people, with real emotions.