Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

Can’t see the video? Are you willing to take us on a video tour of your brand and style guide? A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros.

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5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? . Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The misconception around video is that it requires too much upfront planning and preparation to be successful. . 3) Post video on LinkedIn.

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Need Something Like Canva But for Video?

Kivi's Nonprofit Communications Blog

Don’t you wish there was something just as quick and easy for video? Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through. I thought there had to be something much easier by now, so I googled “Canva for video” and sure enough, one company is trying to market themselves in that way: Typito. I recorded a one-minute video of me talking and then uploaded it into Typito.

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Explain (Video) Yourself

Social Media Bird Brain

Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Explainer videos make a subject quickly understandable Video learning is often easier for viewers as well as entertaining Explainer videos are less expensive to produce than other videos Explainer videos have a long shelf life, explain explainer video NGO Small nonprofit storytelling video

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Doing More Videos: Getting Over What’s Holding You Back

Kivi's Nonprofit Communications Blog

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals. The amount of time that it takes to produce videos was the biggest barrier among today’s webinar participants. If you are nervous about doing more video, you aren’t alone!

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3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . One-third of online activity is spent watching video. Social video generates 12 times more shares than text and images combined. Google found that more than half the people who watch YouTube videos posted by nonprofits go on to make a donation. Design your video for the mute button. .

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Nonprofit Explainer Videos: Two Examples from Feeding America

Kivi's Nonprofit Communications Blog

An explainer video explains who you are and what you do in simple and clear yet engaging language. I recommend one of two different approaches to explainer videos when organizations are trying to explain their missions: The Problem and Solution. Feeding America has explainer videos for both models. That’s where the Feeding America network of food banks comes in, and where the video shifts to solution mode. Nonprofit Communications Nonprofit Video and Podcasting

Editorial Calendar Basics [New Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). In this video, we cover the basics with grid and calendar formats. ( Can’t see the video player? CoCoa Club Videos Content Marketing Nonprofit Communications Publication Management editorial calendars

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to make a purchase online. Follow these tips to see your nonprofit video spread like wildfire!

Video 195

Nonprofit Thank You Videos – Binge Watch Here!

Kivi's Nonprofit Communications Blog

I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. Need to make your own video in a hurry, or just want to see who is doing what? Nonprofit Communications Thank-You Letters Video

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How the Hemophilia Federation of America Created Their Thank You Video

Kivi's Nonprofit Communications Blog

If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. An email promoting Kivi’s webinar “How to Create a Thank You Video by Thanksgiving” popped in my inbox. We host events throughout the country all year long, but we hadn’t planned for this by taking video throughout the year. to capture the final footage we needed to pull the video together.

Let’s See Your Thank You Notes, Emails, Videos and Any Other Ways You Say Thanks!

Kivi's Nonprofit Communications Blog

” You can share: Pictures of your handwritten notes Links to thank you videos Screenshots of your thank you emails Any other way you say thanks. We are looking for examples to share during our next budget-friendly webinar on October 22nd – How to Say Thank You and Share Your Successes with Your Supporters (registration is only $20). So let us know how you say “Thank You!”

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The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters

J Campbell Social Marketing

I’ve written about nonprofit live streaming video before – in a different time. 80% of consumers prefer to watch live videos from a brand than read a blog. More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. Choose the type of live video you are going to create: Scheduled or spontaneous? Video series? Prepare the interviewer/interviewee and all people who may be in the video.

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How To Fund Your Nonprofit Video

Social Media Bird Brain

We''ve had two of three articles on why your small nonprofit should invest in creating a video. This week, I''m sharing an article by another video production company which addresses how you go about funding that video. It''s longer than I might usually post here, but there''s a lot of ground to cover in funding a video production. sponsorship crowdfunding video production funding auctioneering Small nonprofit

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Best Nonprofit Videos of the Year

Kivi's Nonprofit Communications Blog

Hosted by See3, YouTube and the Nonprofit Technology Network, the DooGooder Awards highlight nonprofits, do-gooders and creators who use video to change the world. Over 150 videos were submitted from around the world with over 20,000 votes cast. If you have never seen the Zach Galifianakis video series Between Two Ferns , you may not get the pop culture appeal of this video. This award is a juried prize based on the real world impact driven by a video.

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[Guide] Creating Video for Nonprofits

EveryAction

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

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Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

September 24: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. 60-Minute Webinar] Learn how to move forward with video, no matter your organization’s or team’s size. . Here’s what’s happening this month at Nonprofit Marketing Guide….

How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Creating short, simple thank you videos and sharing them regularly can help combat donor fatigue and deepen relationships, leading to a long-term partnerships. However, a pervasive myth continues to prevent many nonprofits, especially small ones, from making these videos – the myth is that effective Thank You videos have to be expensive, fancy masterpieces! Take these two simple but effective videos made by BellSchool:   [link] and [link].

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Another Great Thank You Video You Need to See

Kivi's Nonprofit Communications Blog

Last October, Kivi presented a webinar on thank you videos. He also sent the thank you video his organization, SwimRVA, produced and I asked him to share their creation process with you. The Director of Communications at SwimRVA, Scott Bennett, suggested that we create a “Thank You” video. The holiday season was approaching and it seemed like the appropriate time to produce such a video. A table of many letters was shown to open the video.

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The Biggest Mistake Nonprofits Make With Video

Getting Attention

Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why. Instead of highlighting naturally dynamic stories about people , nonprofits tend to create videos about programs. The best use of video is not to inform and educate. So how do you know if you are really telling a story in your video?

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7 Reasons Why You Might Just Love Doing Live Videos Instead of Recorded Ones

Kivi's Nonprofit Communications Blog

If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago. If you are the kind of person who will record a one-minute video 10 times to try to get it just right (yep, that’s me), you just might find live video very freeing! Do you like to do live videos?

Video 130

Best Nonprofit Videos of the Year

Kivi's Nonprofit Communications Blog

Nonprofit Communications Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Video 217

A Few Great Thank You Videos

Kivi's Nonprofit Communications Blog

This may have been the “Year of the Thank You Video” – lots of really great stuff arrived in my inbox in the last week. So much so that even the well-written Thanksgiving messages without videos seemed a little boring and dated to me. The ones with video felt so much more alive and real. For two years now, I have been using the “Our Scientists Say Thanks” video from the Nature Conservancy as the model for others to steal from aspire to.

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How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

So why are we talking about video? A Tweet with a video in it is six times more likely to be retweeted than just an image. Buffer studied 880 million Facebook posts in 2017 and found that video posts have the highest average engagement and twice the level of engagement of other post types on average. Watch the video to see a live demo of Josh’s must-have mobile apps to create, enhance, edit, and share video on social media: . Create a video toolkit.

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The Last Word on the #IceBucketChallenge [Video]

Kivi's Nonprofit Communications Blog

Here’s the video: What do you think? Advocacy Creative Ideas Fundraising Mobile Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Social Networking Trends Video Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound. . Open captions are included in the video itself, and therefore can’t be turned off.

Video 172

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Kivi's Nonprofit Communications Blog

Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being overly cheesy. Mostly I just wanted to create a video like the Cornell Lab of Ornithology put out last year. Guest Bloggers Thank-You Letters Video

Video 189

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable. A few years ago, a fellow nonprofit colleague highlighted one such video on Sen. Joshua Clay.

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5 Ways to Delight and Retain Donors with Video

J Campbell Social Marketing

By using video of course! Here are just 5 simple ways to delight and inspire your donors with video. Create special videos that they can share with the people who contributed to their Fundraisers – their friends and family who gave to support them. . 2) Record a special video for new donors. Create a video calling them out as a first-time or brand new donor. 3) Record Donor Spotlight videos every week or every 2 weeks.

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40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

BTW, Mark’s video version of this post features a extra tips not found here. The lightbulb really went off when I typed “homeless” into the YouTube search bar.Invisible People undoubtedly has more videos from homeless people than any other content creator. All that came up was prank videos and other awful content that was so far from the truth about homelessness. None of our videos were showing in search with the keyword “homeless.”

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Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Here’s more of what I learned from them: What’s Happening with Video at. Cathe Neukum is Executive Producer for IRC, where she’s responsible for all video content. Well, that increases tenfold with videos.

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Nonprofit Videos: Best Practices and Benchmarks

Kivi's Nonprofit Communications Blog

Nonprofit Communications Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Try the “100 Days” Theme for Your Next Video or Email

Kivi's Nonprofit Communications Blog

The Sacramento SPCA worked with a local TV station that sponsors the Doggy Dash to produce this video. Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” ” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. But we also have another “100 days” that is very timely right now.

The RIGHT Way to Tell Your Story via Video

Getting Attention

Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. I’m on a mission to end bad nonprofit video. You know, the boring, long, put-you-to-sleep video about what the nonprofit does and not why, how or results. Overwhelmed, they put everything in a single video. So my business partner Ethan and I went on a journey to give our nonprofit partners a framework for thinking about video.

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How to Solve Any Nonprofit Marketing Problem [New Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). Can’t see the video player? CoCoa Club Videos Nonprofit Communications Nonprofit Marketing StrategyI hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought.

Video 176

How to Show Impact In Your Nonprofit Donor Thank You Video

J Campbell Social Marketing

Donor thank you videos may be the perfect solution. Effective donor thank you videos should do 2 things: 1. It’s important to note that donor thank you videos are not traditional fundraising videos. In this post, and in an upcoming live webinar , I will show you ways that even the smallest nonprofit can create your own short thank you video to delight your donors and make them want to give again.

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Quick and Easy Slideshow Videos

Social Media Bird Brain

Picovico is a tool you can use for putting together short videos without a lot of investment in time. Add music Create the video. video quick tool small nonprofits Facebook slideshow easyRunning a small nonprofit takes a lot of time. So being creative often has to take a back seat to getting things done. Here's how it works: Sign up for an account or use Facebook to log in. Choose a theme. Add pictures and text. Log In This is the screen you.

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3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the fourth video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). In this video, I share the three essentials I am looking for when I review an email newsletter. ( Can’t see the video player? When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters.

Submit Your Video Today: DoGooder Nonprofit Video Awards—Deadline Feb. 29

Getting Attention

Is your organization telling a great story via video? If so, enter your video today in the 6th Annual DoGooder Nonprofit Video Awards, presented by See3 Communications and You Tube. Now is your chance to get your nonprofit video featured on the YouTube homepage, receive prizes provided by Cisco and more. But there’s more… “ The DoGooder Nonprofit Video Awards enable nonprofits to learn about new techniques in making nonprofit videos.

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Content Marketing for Nonprofits, Explained [Video]

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Powerful videos require planning, lots and lots of planning. Make your video shareable. Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. The Greatest Challenge in Producing High-Impact Video.

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Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]

Kivi's Nonprofit Communications Blog

Welcome to our new free video series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). In this first video, we look at the three pillars that all nonprofit marketing work should tie back to — and how the overwhelming majority of conversations I have with executive directors start with just one pillar. Can’t see the video player? CoCoa Club Videos Nonprofit Marketing Strategy

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Nonprofit Video – What’s It Really Worth?

Kivi's Nonprofit Communications Blog

Videos are a great way to engage and inspire your supporters and Lights. is a nonprofit organization that encourages other nonprofits to use film and video to tell their stories. They are currently conducting a survey of nonprofits about their use of video. Even if you don’t use video, take a few minutes to help out and you could win a video training session. What is the state of nonprofit video? ’s Video for Nonprofits online webinar series.

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