Quick Ways to Make Your Nonprofit Videos More Accessible

J Campbell Social Marketing

I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere , and I wanted to share it with you! In more ways than one 2020 has been the year of video — but accessible video content still remains a hurdle.

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5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? . Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The misconception around video is that it requires too much upfront planning and preparation to be successful. . 3) Post video on LinkedIn.


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3 Simple Ways to Get Started with Nonprofit Video Marketing

J Campbell Social Marketing

Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. You know about the power of video. Mary Knox is generously offering you a copy of her Nonprofit Video Roadmap !

Video 147

Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

Can’t see the video? Are you willing to take us on a video tour of your brand and style guide? A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros.

Guide 195

Explain (Video) Yourself

Social Media Bird Brain

Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Explainer videos make a subject quickly understandable Video learning is often easier for viewers as well as entertaining Explainer videos are less expensive to produce than other videos Explainer videos have a long shelf life, explain explainer video NGO Small nonprofit storytelling video

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3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . One-third of online activity is spent watching video. Social video generates 12 times more shares than text and images combined. Google found that more than half the people who watch YouTube videos posted by nonprofits go on to make a donation. Design your video for the mute button. .

Video 208

Need Something Like Canva But for Video?

Kivi's Nonprofit Communications Blog

Don’t you wish there was something just as quick and easy for video? Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through. I thought there had to be something much easier by now, so I googled “Canva for video” and sure enough, one company is trying to market themselves in that way: Typito. I recorded a one-minute video of me talking and then uploaded it into Typito.

Video 187

How To Fund Your Nonprofit Video

Social Media Bird Brain

We''ve had two of three articles on why your small nonprofit should invest in creating a video. This week, I''m sharing an article by another video production company which addresses how you go about funding that video. It''s longer than I might usually post here, but there''s a lot of ground to cover in funding a video production. sponsorship crowdfunding video production funding auctioneering Small nonprofit

Video 182

How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Creating short, simple thank you videos and sharing them regularly can help combat donor fatigue and deepen relationships, leading to a long-term partnerships. However, a pervasive myth continues to prevent many nonprofits, especially small ones, from making these videos – the myth is that effective Thank You videos have to be expensive, fancy masterpieces! Take these two simple but effective videos made by BellSchool:   [link] and [link].

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[Guide] Creating Video for Nonprofits


When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

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Doing More Videos: Getting Over What’s Holding You Back

Kivi's Nonprofit Communications Blog

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals. The amount of time that it takes to produce videos was the biggest barrier among today’s webinar participants. If you are nervous about doing more video, you aren’t alone!

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The Biggest Mistake Nonprofits Make With Video

Getting Attention

Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why. Instead of highlighting naturally dynamic stories about people , nonprofits tend to create videos about programs. The best use of video is not to inform and educate. So how do you know if you are really telling a story in your video?

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The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters

J Campbell Social Marketing

I’ve written about nonprofit live streaming video before – in a different time. 80% of consumers prefer to watch live videos from a brand than read a blog. More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. Choose the type of live video you are going to create: Scheduled or spontaneous? Video series? Prepare the interviewer/interviewee and all people who may be in the video.

Video 141

Should Nonprofits Use Video for Internal Communications?

Kivi's Nonprofit Communications Blog

Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. It wasn’t until a recent change in executive management that the idea of sending our message through video came about. The idea of video messaging came up from a simple meeting between myself and our Chief Executive Officer. How would we record these videos? The video quality turned out great from the iPhone 7 Plus.

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How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

So why are we talking about video? A Tweet with a video in it is six times more likely to be retweeted than just an image. Buffer studied 880 million Facebook posts in 2017 and found that video posts have the highest average engagement and twice the level of engagement of other post types on average. Watch the video to see a live demo of Josh’s must-have mobile apps to create, enhance, edit, and share video on social media: . Create a video toolkit.

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Nonprofit Explainer Videos: Two Examples from Feeding America

Kivi's Nonprofit Communications Blog

An explainer video explains who you are and what you do in simple and clear yet engaging language. I recommend one of two different approaches to explainer videos when organizations are trying to explain their missions: The Problem and Solution. Feeding America has explainer videos for both models. That’s where the Feeding America network of food banks comes in, and where the video shifts to solution mode. Nonprofit Communications Nonprofit Video and Podcasting

Editorial Calendar Basics [New Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). In this video, we cover the basics with grid and calendar formats. ( Can’t see the video player? CoCoa Club Videos Content Marketing Nonprofit Communications Publication Management editorial calendars

Video 167

5 Ways to Delight and Retain Donors with Video

J Campbell Social Marketing

By using video of course! Here are just 5 simple ways to delight and inspire your donors with video. Create special videos that they can share with the people who contributed to their Fundraisers – their friends and family who gave to support them. . 2) Record a special video for new donors. Create a video calling them out as a first-time or brand new donor. 3) Record Donor Spotlight videos every week or every 2 weeks.

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How to Show Impact In Your Nonprofit Donor Thank You Video

J Campbell Social Marketing

Donor thank you videos may be the perfect solution. Effective donor thank you videos should do 2 things: 1. It’s important to note that donor thank you videos are not traditional fundraising videos. In this post, and in an upcoming live webinar , I will show you ways that even the smallest nonprofit can create your own short thank you video to delight your donors and make them want to give again.

Video 178

Nonprofit Thank You Videos – Binge Watch Here!

Kivi's Nonprofit Communications Blog

I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. Need to make your own video in a hurry, or just want to see who is doing what? Nonprofit Communications Thank-You Letters Video

Video 219

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

BTW, Mark’s video version of this post features a extra tips not found here. The lightbulb really went off when I typed “homeless” into the YouTube search bar.Invisible People undoubtedly has more videos from homeless people than any other content creator. All that came up was prank videos and other awful content that was so far from the truth about homelessness. None of our videos were showing in search with the keyword “homeless.”

View 150

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Here’s more of what I learned from them: What’s Happening with Video at. Cathe Neukum is Executive Producer for IRC, where she’s responsible for all video content. Well, that increases tenfold with videos.

View 118

The RIGHT Way to Tell Your Story via Video

Getting Attention

Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. I’m on a mission to end bad nonprofit video. You know, the boring, long, put-you-to-sleep video about what the nonprofit does and not why, how or results. Overwhelmed, they put everything in a single video. So my business partner Ethan and I went on a journey to give our nonprofit partners a framework for thinking about video.

Video 179

Quick and Easy Slideshow Videos

Social Media Bird Brain

Picovico is a tool you can use for putting together short videos without a lot of investment in time. Add music Create the video. video quick tool small nonprofits Facebook slideshow easyRunning a small nonprofit takes a lot of time. So being creative often has to take a back seat to getting things done. Here's how it works: Sign up for an account or use Facebook to log in. Choose a theme. Add pictures and text. Log In This is the screen you.

Video 131

Submit Your Video Today: DoGooder Nonprofit Video Awards—Deadline Feb. 29

Getting Attention

Is your organization telling a great story via video? If so, enter your video today in the 6th Annual DoGooder Nonprofit Video Awards, presented by See3 Communications and You Tube. Now is your chance to get your nonprofit video featured on the YouTube homepage, receive prizes provided by Cisco and more. But there’s more… “ The DoGooder Nonprofit Video Awards enable nonprofits to learn about new techniques in making nonprofit videos.

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Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Powerful videos require planning, lots and lots of planning. Make your video shareable. Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. The Greatest Challenge in Producing High-Impact Video.

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Best Nonprofit Videos of the Year

Kivi's Nonprofit Communications Blog

Hosted by See3, YouTube and the Nonprofit Technology Network, the DooGooder Awards highlight nonprofits, do-gooders and creators who use video to change the world. Over 150 videos were submitted from around the world with over 20,000 votes cast. If you have never seen the Zach Galifianakis video series Between Two Ferns , you may not get the pop culture appeal of this video. This award is a juried prize based on the real world impact driven by a video.

Video 179

How the Hemophilia Federation of America Created Their Thank You Video

Kivi's Nonprofit Communications Blog

If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. An email promoting Kivi’s webinar “How to Create a Thank You Video by Thanksgiving” popped in my inbox. We host events throughout the country all year long, but we hadn’t planned for this by taking video throughout the year. to capture the final footage we needed to pull the video together.

How to Translate Your Program Into a Compelling Video

Getting Attention

Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Their videos focus too much on what they do, instead of why they do it. Videos about programs end up putting people to sleep instead of making them feel something. I’ve learned that compelling, money-raising videos are about people, not programs.

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Five Questions to Help Your Small Nonprofit Choose a Professional Video Producer

Social Media Bird Brain

The last post in our series of four on using video is by Madeleine Hammond. Madeleine is a marketing executive at Skeleton Productions - one of the UK''s leading video production companies. If producing a video is part of your nonprofit''s marketing strategy, one of the first - and most important - decisions you will face is who to work with. professional video small nonprofits video video production

Video 154

2 examples of great nonprofit video storytelling

J Campbell Social Marketing

The event was very well put together, but what stood out to me most were the two videos played during the introductions. The video goes on to feature a specific Bottom Line student and her college application process. The second video was from Cradles to Crayons. The video starts out with a bit of the Founder’s Story. What are some other examples of great nonprofit videos that you’ve seen?

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

This year, I have decided to create a Google Spreadsheet (following the same kind of template), for Canadian public servants to input their favourite Government videos that have been created specifically for the web. Essentially, the problem is that unlike government mobile apps and websites (which are still in their infancy), there are now thousands of government videos that have been posted on-line.

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How WE Do It! The Best Video Ever

Getting Attention

This video from Make It Work —a community making things better for hardworking women, men and families across the country—works wonders. We can laugh at the video, and ourselves. Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). That’s definitely me! Is it you?

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The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

See3 and friends have just released Into Focus , the first-ever benchmark guide to video in the nonprofit sector. It’s a good read based on solid research, with these key takeaways: Video is important and getting more so. Nonprofit orgs want to make more video, but don’t have the skills, metrics or budget to do so. 2) The role of video in the content spectrum has changed. 3) The time to do more and better with video is now.

Nonprofit Branding: The Blog is back! Now in video….

NonProfit Branding

Now we’re doing Video Blogs. First video post ton Thursday, June 20! Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Some topics are easier and more [.].

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Another Great Thank You Video You Need to See

Kivi's Nonprofit Communications Blog

Last October, Kivi presented a webinar on thank you videos. He also sent the thank you video his organization, SwimRVA, produced and I asked him to share their creation process with you. The Director of Communications at SwimRVA, Scott Bennett, suggested that we create a “Thank You” video. The holiday season was approaching and it seemed like the appropriate time to produce such a video. A table of many letters was shown to open the video.

Video 146

Free Guide to Video Storytelling Available

Non Profit Marketing 360

If you’re resolved to tell your story better in 2012, take a look at this free e-book on how to use video for better storytelling. The Starter Guide to Nonprofit Video Storytelling is a joint effort of Listen In Pictures, a video production house, and Cause Vox, an online giving platform. The book even comes with a useful worksheet for step-by-step planning of videos. Image via Wikipedia.

Best Nonprofit Videos of the Year

Kivi's Nonprofit Communications Blog

Nonprofit Communications Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Video 217

11 Rules for Video Fundraising

Fundraising 123

Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Why is it that the person watching the video should care, and why now? . Maybe it is, “Share this video.” Video is one of many tools. Video is best as the center of a campaign.

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5 interesting videos that promote legacy giving


Here are 5 videos for promoting legacy giving. Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ?

7 Reasons Why You Might Just Love Doing Live Videos Instead of Recorded Ones

Kivi's Nonprofit Communications Blog

If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago. If you are the kind of person who will record a one-minute video 10 times to try to get it just right (yep, that’s me), you just might find live video very freeing! Do you like to do live videos?

Video 130

4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. The role of the online video is becoming increasingly important to the marketing strategies non-profit organisations. The next post will be in October.