5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? . The misconception around video is that it requires too much upfront planning and preparation to be successful. .

Doing More Videos: Getting Over What’s Holding You Back

Kivi's Nonprofit Communications Blog

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals.

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Need Something Like Canva But for Video?

Kivi's Nonprofit Communications Blog

Don’t you wish there was something just as quick and easy for video? Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through. I recorded a one-minute video of me talking and then uploaded it into Typito.

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Nonprofit Explainer Videos: Two Examples from Feeding America

Kivi's Nonprofit Communications Blog

An explainer video explains who you are and what you do in simple and clear yet engaging language. I recommend one of two different approaches to explainer videos when organizations are trying to explain their missions: The Problem and Solution.

7 Reasons Why You Might Just Love Doing Live Videos Instead of Recorded Ones

Kivi's Nonprofit Communications Blog

If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago. Do you like to do live videos?

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. You can’t trick people into sharing your video.

Explain (Video) Yourself

Social Media Bird Brain

Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Looking for a new way to reach out to your community?

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Editorial Calendar Basics [New Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). In this video, we cover the basics with grid and calendar formats. ( Can’t see the video player?

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How the Hemophilia Federation of America Created Their Thank You Video

Kivi's Nonprofit Communications Blog

If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. An email promoting Kivi’s webinar “How to Create a Thank You Video by Thanksgiving” popped in my inbox.

Nonprofit Thank You Videos – Binge Watch Here!

Kivi's Nonprofit Communications Blog

I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. Nonprofit Communications Thank-You Letters Video

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3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . One-third of online activity is spent watching video. Design your video for the mute button. .

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[Guide] Creating Video for Nonprofits

EveryAction

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. Video has a special place in the digital world.

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Best Nonprofit Videos of the Year

Kivi's Nonprofit Communications Blog

Hosted by See3, YouTube and the Nonprofit Technology Network, the DooGooder Awards highlight nonprofits, do-gooders and creators who use video to change the world. Over 150 videos were submitted from around the world with over 20,000 votes cast. Best Nonprofit Video Award.

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Another Great Thank You Video You Need to See

Kivi's Nonprofit Communications Blog

Last October, Kivi presented a webinar on thank you videos. He also sent the thank you video his organization, SwimRVA, produced and I asked him to share their creation process with you. The holiday season was approaching and it seemed like the appropriate time to produce such a video.

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How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Creating short, simple thank you videos and sharing them regularly can help combat donor fatigue and deepen relationships, leading to a long-term partnerships. Take these two simple but effective videos made by BellSchool:   [link] and [link]. Free mobile video editor.

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The Biggest Mistake Nonprofits Make With Video

Getting Attention

Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why. The best use of video is not to inform and educate.

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Best Nonprofit Videos of the Year

Kivi's Nonprofit Communications Blog

Nonprofit Communications Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off?

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Creating a Thank-You Video in a Day – How This Nonprofit Did It

Kivi's Nonprofit Communications Blog

Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. Mostly I just wanted to create a video like the Cornell Lab of Ornithology put out last year. Guest Bloggers Thank-You Letters Video

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Joshua Clay.

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A Few Great Thank You Videos

Kivi's Nonprofit Communications Blog

This may have been the “Year of the Thank You Video” – lots of really great stuff arrived in my inbox in the last week. So much so that even the well-written Thanksgiving messages without videos seemed a little boring and dated to me.

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The Last Word on the #IceBucketChallenge [Video]

Kivi's Nonprofit Communications Blog

Here’s the video: What do you think? Advocacy Creative Ideas Fundraising Mobile Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Social Networking Trends Video

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40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

BTW, Mark’s video version of this post features a extra tips not found here. The lightbulb really went off when I typed “homeless” into the YouTube search bar.Invisible People undoubtedly has more videos from homeless people than any other content creator.

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Good Things in October: Healthy Email Lists [TODAY], Video Strategy and an All-Access Pass Discount

Kivi's Nonprofit Communications Blog

October 15 & 17: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. Two-Part Series] Learn how to move forward with video, no matter your organization’s or team’s size.

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Well, that increases tenfold with videos.

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5 Ways to Delight and Retain Donors with Video

J Campbell Social Marketing

By using video of course! Here are just 5 simple ways to delight and inspire your donors with video. Create special videos that they can share with the people who contributed to their Fundraisers – their friends and family who gave to support them. .

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How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

So why are we talking about video? A Tweet with a video in it is six times more likely to be retweeted than just an image. Watch the video to see a live demo of Josh’s must-have mobile apps to create, enhance, edit, and share video on social media: .

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How To Fund Your Nonprofit Video

Social Media Bird Brain

We''ve had two of three articles on why your small nonprofit should invest in creating a video. This week, I''m sharing an article by another video production company which addresses how you go about funding that video. It''s longer than I might usually post here, but there''s a lot of ground to cover in funding a video production. sponsorship crowdfunding video production funding auctioneering Small nonprofit

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Nonprofit Videos: Best Practices and Benchmarks

Kivi's Nonprofit Communications Blog

Nonprofit Communications Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

How to Solve Any Nonprofit Marketing Problem [New Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). Can’t see the video player? CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy

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The RIGHT Way to Tell Your Story via Video

Getting Attention

Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. I’m on a mission to end bad nonprofit video. You know, the boring, long, put-you-to-sleep video about what the nonprofit does and not why, how or results.

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3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the fourth video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). In this video, I share the three essentials I am looking for when I review an email newsletter. (

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Powerful videos require planning, lots and lots of planning.

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Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]

Kivi's Nonprofit Communications Blog

Welcome to our new free video series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). Can’t see the video player? CoCoa Club Videos Nonprofit Marketing Strategy

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Content Marketing for Nonprofits, Explained [Video]

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

This year, I have decided to create a Google Spreadsheet (following the same kind of template), for Canadian public servants to input their favourite Government videos that have been created specifically for the web.

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Nonprofit Video – What’s It Really Worth?

Kivi's Nonprofit Communications Blog

Videos are a great way to engage and inspire your supporters and Lights. is a nonprofit organization that encourages other nonprofits to use film and video to tell their stories. They are currently conducting a survey of nonprofits about their use of video. Aaron Bramley.

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How to Translate Your Program Into a Compelling Video

Getting Attention

Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Their videos focus too much on what they do, instead of why they do it.

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2 examples of great nonprofit video storytelling

J Campbell Social Marketing

The event was very well put together, but what stood out to me most were the two videos played during the introductions. The video goes on to feature a specific Bottom Line student and her college application process. The second video was from Cradles to Crayons.

How WE Do It! The Best Video Ever

Getting Attention

This video from Make It Work —a community making things better for hardworking women, men and families across the country—works wonders. We can laugh at the video, and ourselves.

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How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today.

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Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

See3 and friends have just released Into Focus , the first-ever benchmark guide to video in the nonprofit sector. It’s a good read based on solid research, with these key takeaways: Video is important and getting more so. 2) The role of video in the content spectrum has changed.

How to Show Impact In Your Nonprofit Donor Thank You Video

J Campbell Social Marketing

Donor thank you videos may be the perfect solution. Effective donor thank you videos should do 2 things: 1. It’s important to note that donor thank you videos are not traditional fundraising videos.

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