Select the Most Compelling Nonprofit Taglines—5 Minutes, Lots of Learning

Getting Attention

63 tagline finalists have been carefully culled from the more than 1,600 taglines entries from nonprofit organizations in 14 vertical sectors from health to civic benefit. Great Words Promoting Good Causes!

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

For example, vertical images work best on Pinterest, and square images work best on Instagram. Vertical Response has a step-by-step guide, How to Set Up Google Analytics Goals to Track Email Sign-ups.

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Cause Marketing, Sans the Cause

Cause Related Marketing

Imagine that you're Nucor, the steel manufacturer that makes steel by recycling old steel, and you form a new relationship with Union Pacific to recycle its old track and replace it with newly reforged Nucor steel track.Or, imagine that you 're a vertically-integrated chocolate company.

How to Tell A Story Across Social Media Platforms

J Campbell Social Marketing

Vertical infographics get a lot of traction on Pinterest. Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back ever Monday inside the Group to see if I answer your question! .

5 Ways Nonprofits Can Harness Mobile Technology In 2018


For instance, while video content is know to perform well on Facebook, it is important that the video is sized appropriately for mobile screens, where square and vertical videos greatly outperform videos of horizontal orientation. According to the recently released.

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I am a disruptor


Vertical farms are starting to grow fruits and vegetables indoors in warehouses and skyscrapers (so the farmers no longer need to use insecticides to protect their crops and fuel to transport their products to consumers). I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature. Fortunately for me, I’m in good company.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

All but three verticals (Association & membership, Public Broadcasting Stations, and Team Events) had a growth rate greater than 10%. Online fundraising will be a huge part of the conferences I’m attending this week.

An exciting era of supply and demand apps

Public Sector Marketing 2.0

process can be applied to any service and/or industry vertical). I jotted these apps down (plus added a few others) from a recent article in Wired Magazine. The article discussed the rise of hyper-local intermediary apps that aim to capitalize on the surplus time of a service provider by matching them with someone looking for that service at that exact time.

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Vote for the Best Nonprofit Tagline

Sea Change Strategies

The 70 tagline finalists have been culled from over 2,700 entries in 13 vertical sectors. I was privileged to help choose the finalists in the 2010 Getting Attention Nonprofit Tagline Awards. Now, you get to pick the winners! Place your vote today. These organizations have done a fantastic job in putting well-selected words to build their brands. Through voting, you’ll get a stronger sense of what makes messaging work and learn to assess how your organization’s taglines measure up.

Place Key Nonprofit Marketing Content “Above the Fold”…If You Want It Read

Getting Attention

And that differs widely depending on browser resolution, screen size and other demands on onscreen vertical space. I’ve always advised nonprofit communicators to put key content up top on website pages, so users don’t have to do anything to see (or act on) it.

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

You’ll still want to make sure that the contents of your website stack neatly and vertically on a phone. By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors.

Mobile 101

Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Seventy tagline finalists have been carefully culled from the more than 2,700 taglines entries from 1,700 nonprofit organizations in 13 vertical sectors from health to civic benefit. Great Words Promoting Good Causes.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

This post by Vertical Response busts 5 myths of email marketing. Enjoy this week’s edition of Mixed Links! It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again!

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10 Time Management Tips for Nonprofit Communicators


To help you figure out what you should let go of, organize tasks/projects into a four-quadrant grid with the horizontal axis as URGENT and the vertical axis as IMPORTANT (this axis is where you measure the impact of a project).

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Revise Your.Org Facebook Page Now: Deadline March 30

Getting Attention

Large cover photo at top of page (851×315 pixels), which will take up about 70% of the vertical space of the top screen on your page. Take charge of your nonprofit’s Facebook future, right now.

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Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Designing with vertical layouts. Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina. Guest Post by Jeff Gordy.

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Debate Highlights 9 Communications Lessons

Getting Attention

His vertical hand gestures conveyed how difficult the path to recovery will be. Note: Trying to be as neutral as possible here. If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

And lastly I have two posts from Vertical Response. Another Friday, another round of Mixed Links! Communications and Fundraising. The latest Nonprofit Blog Carnival is up at Wild Apricot. May’s theme was Tips for Going Mobile.

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Convio’s 2010 Online Benchmarks

The Agitator

But plenty more for you to analyze, with data organized by 16 nonprofit subgroups, or verticals. This includes a cross-vertical group of ‘National Nonprofit Mailers’ — organizations with more than 250,000 online constituents. This downward trend was true for almost all verticals. Overall, email files did grow on average by 22%, but a lot of this was driven by the Haiti earthquake (the Disaster vertical grew by 31%).

The Convio Online Marketing Nonprofit Benchmark Index Study


The vertical most impacted by the Haiti event was the Disaster & Relief vertical, growing 38% from 2009 to 2010.

Catching my breath…

Public Sector Marketing 2.0

I’m happy to see that in many industry verticals, the “social media” space has evolved far beyond creating a Facebook account and is now focused on addressing pressing business needs instead. Every once in a while I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

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You Made My Day!

Getting Attention

And the fact that my office is the third floor of our very vertical house, and I do stairs crab-style right now, makes life exhausting on all levels. This week has been a tough one.

Getting Your Donation Web Page Ready For The Holiday Rush

Non Profit Marketing 360

The Convivio study focussed on a few specific design concerns for the donation page/form itself: Gift String Layout: horizontal vs. vertical. Not really. Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause.

Social Media Spins Into Specialization

Diva Marketing Blog

Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well. healthcare. Consider. Consultants.

Google Insights for Search

Search Marketing for Nonprofits

Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). Another tool to add to your keyword research tool belt. a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data).

A small eBook for a big recession

Public Sector Marketing 2.0

The one question I had to figure out was: “What is the unique market vertical that I operate in?&#.

Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

Reduce the donor’s need to zoom by optimizing it with easy-to-click buttons and a vertical layout. By Dishan Jay. Good web design is a bit like clean air. You never really think of it, until the garbage truck passes you by and you realize how indispensable it is.

Convio Online Marketing Benchmark Study – 2011

The Agitator

Performing Arts is the vertical with the best online sustainer average gift, at $63.22 The highest rates are secured by the National Nonprofit Mailer vertical (essentially groups with more than 750,000 email addresses), at 6.0%, and Team Events, at 10.4%. Just released.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

1D codes are comprised of a sequence of vertical bars and spaces and when read by a scanner, they generate a product identification number that can be recognized by a point of sale (POS) system so the checkout assistant does not need to key in the number by hand.

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The Convio Online Marketing Nonprofit Benchmark Index™ Study


The vertical most impacted by the Haiti event was the Disaster & Relief vertical, growing 38% from 2009 to 2010. Warning : sprintf() [ function.sprintf ]: Too few arguments in /nfs/www/WWW_pages/ddsonic/ on line 1200.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

And Vertical Response: For the past few years VerticalResponse has been one of the most popular providers for our client base. Image via Wikipedia. This is a repost of an article that originally appeared in August, 2010.

To Make a Difference, Must You Choose?


Lately, I’ve been thinking a lot about verticalization –thanks to friend Geoff Livingston. In the non-profit, government, and even the public health worlds, each has its verticals. Life is full of choices–some more important than others.

Economic Crisis: Gen Y to the Rescue?


Many organizations are cutting back in acquisition, so prospecting is down across most fundraising verticals.

The Psychology of Color

Donor Power Blog

Angie is the Associate Creative Director in Merkle's nonprofit vertical. Creatives love color. We hate to admit that sometimes a simple black and white envelope beats a stunning four-color photo in the mail. That’s because we know that color can be a powerful marketing tool.

Are You Missing the Golden Middle?

The Agitator

Missing Middle, Part Two is based on detailed data and personal interviews with fundraisers from 20 different organizations [ see chart below] covering a range of sizes and issue verticals.

Apply the 80/20 Rule. Everywhere

Donor Power Blog

Josh is the Senior Director of Applied Strategy in Merkle's nonprofit vertical. The Pareto principle (also known as the “ 80/20 Rule” ) states that, for many events, approximately 80% of the effects come from 20% of the causes.

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Budgeting and measuring online conversations


This might seem pretty bad until you find out that the average for organizations in your vertical is.01% of donors giving a gift online after visit an organization's site. Special note: I am updating my blogroll with many of the cool blogs I learned about this week.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare. The median donation across all verticals increased from $83.44

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No words necessary

Donor Power Blog

Amber is the Digital Project Manager in Merkle’s nonprofit vertical. I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing. Just a 4-word phrase, “Worth a Thousand Words”. The phrase was true.

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First step in strategic communications planning: Communications audits


For clearer insights, arrange them horizontally according to when they occur during the calendar year and vertically according to audience.) flickr/joebeone.

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What seven organizations learned about converting more donors on their web donation forms


There’s no single set of changes — horizontal or vertical gift strings, Charity Navigator logo above or below — that’s guaranteed to work for your organization. Want to persuade more people to actually make a donation when they visit your donation landing pages?

How to make your landing pages perform better

Nonprofit Marketing Blog

The headlines: -A horizontal gift string layout performs significantly better than the vertical gift string layout on donation landing pages. Some useful tips from DonorDigital on in a new “Landing on Gold&# report you can find here. Supporters with no online giving history respond better to more conservative gift string values than to a wide-ranging gift string (e.g. $35 35 to $250 vs. $35 to $1,000). Landing page copy that emphasizes your mission is critical to donor conversion.

Interview with a Fundraising Expert: Karen Dublin, Director of GRACE, Inc.

Fundraiser Ideas

Karen: Newspapers, mass email marketing (Vertical Response) and social network marketing. Karen Dublin is the Director of GRACE, Inc., and a consultant and trainer for nonprofit organizations, ministries and individuals. She teaches business planning and grant writing.