What you don’t know CAN hurt you.

Wild Woman Fundraising

Jamel Debbouze in Amelie When I saw Amelie in 2001, I loved Jamel Debbouze's character, Lucien.

Changing Your Language, Changing Your Life

Wild Woman Fundraising

Tags: Collaboration Conflict Culture clash Marketing corruption dynamics of oppression horizontal oppression jack spicer language mazarine treyz my vocabulary did this to me nonprofit jargon rankism rankism at work schadenfreude the wheel of power and control vertical oppression

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

For example, vertical images work best on Pinterest, and square images work best on Instagram. Vertical Response has a step-by-step guide, How to Set Up Google Analytics Goals to Track Email Sign-ups.

List 241

Select the Most Compelling Nonprofit Taglines—5 Minutes, Lots of Learning

Getting Attention

63 tagline finalists have been carefully culled from the more than 1,600 taglines entries from nonprofit organizations in 14 vertical sectors from health to civic benefit. Great Words Promoting Good Causes!

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

For instance, while video content is know to perform well on Facebook, it is important that the video is sized appropriately for mobile screens, where square and vertical videos greatly outperform videos of horizontal orientation. According to the recently released.

Mobile 180

Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

Whether your mic is on a boom mount or a desktop tripod, you want to make sure it is roughly at the vertical level of your mouth. Podcasts are growing and can be wonderful communications tools for nonprofits.

Cause Marketing, Sans the Cause

Cause Related Marketing

Imagine that you're Nucor, the steel manufacturer that makes steel by recycling old steel, and you form a new relationship with Union Pacific to recycle its old track and replace it with newly reforged Nucor steel track.Or, imagine that you 're a vertically-integrated chocolate company.

I am a disruptor

iMarketSmart

Vertical farms are starting to grow fruits and vegetables indoors in warehouses and skyscrapers (so the farmers no longer need to use insecticides to protect their crops and fuel to transport their products to consumers). I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature. Fortunately for me, I’m in good company.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

All but three verticals (Association & membership, Public Broadcasting Stations, and Team Events) had a growth rate greater than 10%. Online fundraising will be a huge part of the conferences I’m attending this week.

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

You’ll still want to make sure that the contents of your website stack neatly and vertically on a phone. By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors.

Mobile 110

Place Key Nonprofit Marketing Content “Above the Fold”…If You Want It Read

Getting Attention

And that differs widely depending on browser resolution, screen size and other demands on onscreen vertical space. I’ve always advised nonprofit communicators to put key content up top on website pages, so users don’t have to do anything to see (or act on) it.

Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Seventy tagline finalists have been carefully culled from the more than 2,700 taglines entries from 1,700 nonprofit organizations in 13 vertical sectors from health to civic benefit. Great Words Promoting Good Causes.

Awards 176

Convio’s 2010 Online Benchmarks

The Agitator

But plenty more for you to analyze, with data organized by 16 nonprofit subgroups, or verticals. This includes a cross-vertical group of ‘National Nonprofit Mailers’ — organizations with more than 250,000 online constituents. This downward trend was true for almost all verticals. Overall, email files did grow on average by 22%, but a lot of this was driven by the Haiti earthquake (the Disaster vertical grew by 31%).

Vote for the Best Nonprofit Tagline

Sea Change Strategies

The 70 tagline finalists have been culled from over 2,700 entries in 13 vertical sectors. I was privileged to help choose the finalists in the 2010 Getting Attention Nonprofit Tagline Awards. Now, you get to pick the winners! Place your vote today. These organizations have done a fantastic job in putting well-selected words to build their brands. Through voting, you’ll get a stronger sense of what makes messaging work and learn to assess how your organization’s taglines measure up.

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

The vertical most impacted by the Haiti event was the Disaster & Relief vertical, growing 38% from 2009 to 2010.

Catching my breath…

Public Sector Marketing 2.0

I’m happy to see that in many industry verticals, the “social media” space has evolved far beyond creating a Facebook account and is now focused on addressing pressing business needs instead. Every once in a while I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

Canada 126

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

This post by Vertical Response busts 5 myths of email marketing. Enjoy this week’s edition of Mixed Links! It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again!

Link 187

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Designing with vertical layouts. Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina. Guest Post by Jeff Gordy.

Design 214

10 Time Management Tips for Nonprofit Communicators

ImpactMax

To help you figure out what you should let go of, organize tasks/projects into a four-quadrant grid with the horizontal axis as URGENT and the vertical axis as IMPORTANT (this axis is where you measure the impact of a project).

Revise Your.Org Facebook Page Now: Deadline March 30

Getting Attention

Large cover photo at top of page (851×315 pixels), which will take up about 70% of the vertical space of the top screen on your page. Take charge of your nonprofit’s Facebook future, right now.

March 231

A small eBook for a big recession

Public Sector Marketing 2.0

The one question I had to figure out was: “What is the unique market vertical that I operate in?&#.

Debate Highlights 9 Communications Lessons

Getting Attention

His vertical hand gestures conveyed how difficult the path to recovery will be. Note: Trying to be as neutral as possible here. If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator.

Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

Reduce the donor’s need to zoom by optimizing it with easy-to-click buttons and a vertical layout. By Dishan Jay. Good web design is a bit like clean air. You never really think of it, until the garbage truck passes you by and you realize how indispensable it is.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

And lastly I have two posts from Vertical Response. Another Friday, another round of Mixed Links! Communications and Fundraising. The latest Nonprofit Blog Carnival is up at Wild Apricot. May’s theme was Tips for Going Mobile.

Link 202

Convio Online Marketing Benchmark Study – 2011

The Agitator

Performing Arts is the vertical with the best online sustainer average gift, at $63.22 The highest rates are secured by the National Nonprofit Mailer vertical (essentially groups with more than 750,000 email addresses), at 6.0%, and Team Events, at 10.4%. Just released.

You Made My Day!

Getting Attention

And the fact that my office is the third floor of our very vertical house, and I do stairs crab-style right now, makes life exhausting on all levels. This week has been a tough one.

Are You Missing the Golden Middle?

The Agitator

Missing Middle, Part Two is based on detailed data and personal interviews with fundraisers from 20 different organizations [ see chart below] covering a range of sizes and issue verticals.

Getting Your Donation Web Page Ready For The Holiday Rush

Non Profit Marketing 360

The Convivio study focussed on a few specific design concerns for the donation page/form itself: Gift String Layout: horizontal vs. vertical. Not really. Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause.

Social Media Spins Into Specialization

Diva Marketing Blog

Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well. healthcare. Consider. Consultants.

The Convio Online Marketing Nonprofit Benchmark Index™ Study

DonorDigital

The vertical most impacted by the Haiti event was the Disaster & Relief vertical, growing 38% from 2009 to 2010. Warning : sprintf() [ function.sprintf ]: Too few arguments in /nfs/www/WWW_pages/ddsonic/donordigital.com/blog/wp-content/plugins/addthis/addthis_social_widget.php on line 1200.

To Make a Difference, Must You Choose?

SocialButterfly

Lately, I’ve been thinking a lot about verticalization –thanks to friend Geoff Livingston. In the non-profit, government, and even the public health worlds, each has its verticals. Life is full of choices–some more important than others.

Google Insights for Search

Search Marketing for Nonprofits

Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). Another tool to add to your keyword research tool belt. a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data).

The Psychology of Color

Donor Power Blog

Angie is the Associate Creative Director in Merkle's nonprofit vertical. Creatives love color. We hate to admit that sometimes a simple black and white envelope beats a stunning four-color photo in the mail. That’s because we know that color can be a powerful marketing tool.

Apply the 80/20 Rule. Everywhere

Donor Power Blog

Josh is the Senior Director of Applied Strategy in Merkle's nonprofit vertical. The Pareto principle (also known as the “ 80/20 Rule” ) states that, for many events, approximately 80% of the effects come from 20% of the causes.

Rules 83

Year End: Optimizing Monthly Giving

The Agitator

In a remarkable and remarkably practical exercise the folks at NextAfter became “mystery donors” by making recurring donations to 115 organizations across 9 different verticals.

No words necessary

Donor Power Blog

Amber is the Digital Project Manager in Merkle’s nonprofit vertical. I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing. Just a 4-word phrase, “Worth a Thousand Words”. The phrase was true.

Words 103

What seven organizations learned about converting more donors on their web donation forms

DonorDigital

There’s no single set of changes — horizontal or vertical gift strings, Charity Navigator logo above or below — that’s guaranteed to work for your organization. Want to persuade more people to actually make a donation when they visit your donation landing pages?

Transparency Isn’t Just for the Government

SocialButterfly

We may have different goals and end objectives, but the concepts both verticals must address (transparency, policy, management, buy-in, metrics, etc.) It’s also for non-profits.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

1D codes are comprised of a sequence of vertical bars and spaces and when read by a scanner, they generate a product identification number that can be recognized by a point of sale (POS) system so the checkout assistant does not need to key in the number by hand.

Trends 161

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

And Vertical Response: For the past few years VerticalResponse has been one of the most popular providers for our client base. Image via Wikipedia. This is a repost of an article that originally appeared in August, 2010.

Economic Crisis: Gen Y to the Rescue?

GenerationYGive

Many organizations are cutting back in acquisition, so prospecting is down across most fundraising verticals.

Budgeting and measuring online conversations

GenerationYGive

This might seem pretty bad until you find out that the average for organizations in your vertical is.01% of donors giving a gift online after visit an organization's site. Special note: I am updating my blogroll with many of the cool blogs I learned about this week.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare. The median donation across all verticals increased from $83.44

Money 77