Select the Most Compelling Nonprofit Taglines—5 Minutes, Lots of Learning

Getting Attention

63 tagline finalists have been carefully culled from the more than 1,600 taglines entries from nonprofit organizations in 14 vertical sectors from health to civic benefit. And this round, for the first time, you’ll be invited to select the best in advocacy campaign taglines, in addition to the strongest organizational taglines in each vertical, and in program/product/service, fundraising campaign and special event categories. Great Words Promoting Good Causes!

Cause Marketing, Sans the Cause

Cause Related Marketing

Imagine that you're Nucor, the steel manufacturer that makes steel by recycling old steel, and you form a new relationship with Union Pacific to recycle its old track and replace it with newly reforged Nucor steel track.Or, imagine that you 're a vertically-integrated chocolate company.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

For example, vertical images work best on Pinterest, and square images work best on Instagram. Vertical Response has a step-by-step guide, How to Set Up Google Analytics Goals to Track Email Sign-ups. In the Internet Hierarchy of Needs (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters. They are your website, your email list, and your social media platform(s).

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I am a disruptor


Vertical farms are starting to grow fruits and vegetables indoors in warehouses and skyscrapers (so the farmers no longer need to use insecticides to protect their crops and fuel to transport their products to consumers). I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature. Fortunately for me, I’m in good company.

5 Ways Nonprofits Can Harness Mobile Technology In 2018


For instance, while video content is know to perform well on Facebook, it is important that the video is sized appropriately for mobile screens, where square and vertical videos greatly outperform videos of horizontal orientation. According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior.

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6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Some verticals see even more success – for example, health services and research reported a full 60% of their lists donating, while food banks and hospital foundations reported gifts from 28% and 24% of their lists. Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .

A Day in the Life of a Quarantined Nonprofit Communicator – Ashirbad Raha

Kivi's Nonprofit Communications Blog

Ashirbad’s Bio: My name is Ashirbad and I direct the communication vertical of the India team of a research group called the Energy Policy Institute at the University of Chicago in New Delhi. Ashirbad S. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators ! This series lets you describe your workday in your own words.

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Vote for the Best Nonprofit Tagline

Sea Change Strategies

The 70 tagline finalists have been culled from over 2,700 entries in 13 vertical sectors. I was privileged to help choose the finalists in the 2010 Getting Attention Nonprofit Tagline Awards. Now, you get to pick the winners! Place your vote today. These organizations have done a fantastic job in putting well-selected words to build their brands. Through voting, you’ll get a stronger sense of what makes messaging work and learn to assess how your organization’s taglines measure up.

Place Key Nonprofit Marketing Content “Above the Fold”…If You Want It Read

Getting Attention

And that differs widely depending on browser resolution, screen size and other demands on onscreen vertical space. I’ve always advised nonprofit communicators to put key content up top on website pages, so users don’t have to do anything to see (or act on) it. It’s part of my “make it easy for your base&# philosophy. In other words, your want to shape your nonprofit website to generate the actions you need.

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

Some easy-to-follow best practices for ensuring this include (but aren’t limited to): Stack content vertically instead of horizontally, Limit the amount of text and large images, Enlarge buttons and calls-to-action, And ensure a quick loading speed, A couple of these strategies will require more work than others to incorporate, but at the end of the day, it’s vital to invest in your mobile email strategy if you want to launch a successful mobile giving campaign. By Eric Griego.

Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Seventy tagline finalists have been carefully culled from the more than 2,700 taglines entries from 1,700 nonprofit organizations in 13 vertical sectors from health to civic benefit. Great Words Promoting Good Causes. Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards.

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Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

All but three verticals (Association & membership, Public Broadcasting Stations, and Team Events) had a growth rate greater than 10%. Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study.

Convio’s 2010 Online Benchmarks

The Agitator

But plenty more for you to analyze, with data organized by 16 nonprofit subgroups, or verticals. This includes a cross-vertical group of ‘National Nonprofit Mailers’ — organizations with more than 250,000 online constituents. This downward trend was true for almost all verticals. Overall, email files did grow on average by 22%, but a lot of this was driven by the Haiti earthquake (the Disaster vertical grew by 31%).

10 Time Management Tips for Nonprofit Communicators


To help you figure out what you should let go of, organize tasks/projects into a four-quadrant grid with the horizontal axis as URGENT and the vertical axis as IMPORTANT (this axis is where you measure the impact of a project). If there’s one thing I’ve learned as a consultant (and a former nonprofit communications director), it’s how incredibly busy nonprofit communicators are– -always.

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The Convio Online Marketing Nonprofit Benchmark Index Study


The vertical most impacted by the Haiti event was the Disaster & Relief vertical, growing 38% from 2009 to 2010.

How to Tell A Story Across Social Media Platforms

J Campbell Social Marketing

Vertical infographics get a lot of traction on Pinterest. Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back ever Monday inside the Group to see if I answer your question! . This week I answer two nonprofit questions that are interrelated. What narrative should we use on different platforms? Do you tell the same story across all social media platforms?

Catching my breath…

Public Sector Marketing 2.0

I’m happy to see that in many industry verticals, the “social media” space has evolved far beyond creating a Facebook account and is now focused on addressing pressing business needs instead. Every once in a while I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

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Revise Your.Org Facebook Page Now: Deadline March 30

Getting Attention

Large cover photo at top of page (851×315 pixels), which will take up about 70% of the vertical space of the top screen on your page. Take charge of your nonprofit’s Facebook future, right now. If your organization uses Facebook to any degree beyond having a page with nothing on it, you have just 24 more days until your page is converted to the new timeline design. Here’s what you need to know and do to work these changes to your organization’s advantage: 1.

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Debate Highlights 9 Communications Lessons

Getting Attention

His vertical hand gestures conveyed how difficult the path to recovery will be. Note: Trying to be as neutral as possible here. If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. Reports this morning are consistent in that conclusion and even diehard Obama supporters have to agree.

Google Insights for Search

Search Marketing for Nonprofits

Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). Another tool to add to your keyword research tool belt. a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data).



Every single vertical in the nonprofit space is feeling the affects of this crisis. This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. Engage and offer, don’t ask. We’ve been hearing from a lot of organizations over the past few weeks, and many are putting a total hold on communications to their donors. I would encourage you to do the exact opposite. .

Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

Whether your mic is on a boom mount or a desktop tripod, you want to make sure it is roughly at the vertical level of your mouth. Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

This post by Vertical Response busts 5 myths of email marketing. Enjoy this week’s edition of Mixed Links! It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again! I will be judging the contest again this year and encourage you to submit your entry to Nancy Schwartz. It’s free and fast and all entrants will be invited to a free webinar (Aha!

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You Made My Day!

Getting Attention

And the fact that my office is the third floor of our very vertical house, and I do stairs crab-style right now, makes life exhausting on all levels. This week has been a tough one. Barreling back into real life post a great Australia trip to work with nonprofit folks there, but doing it without mobility and with pain due to having broken my foot by running from a saltwater croc missing some stairs while away. More on the many wonders of the Australia trip later.

Getting Your Donation Web Page Ready For The Holiday Rush

Non Profit Marketing 360

The Convivio study focussed on a few specific design concerns for the donation page/form itself: Gift String Layout: horizontal vs. vertical. Not really. Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause. Such a page is considered a sure way to keep some funding trickling in. Probably not the biggest donations of the year, but enough of a stream to help further your cause.

Social Media Spins Into Specialization

Diva Marketing Blog

Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well. healthcare. Consider. Consultants. Social Media Services Add On - The Agencies: PR, Advertising, Consulting Social Media Enterprise Structure - Focus on Internal Business Structure; Enterprise 2.0

10 Ways to Re-purpose Content on Digital Channels

J Campbell Social Marketing

You can pull out highlights from a longer blog post, news interview, bulleted list, or presentation and create perfect square or vertical graphics for social media. . This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

A small eBook for a big recession

Public Sector Marketing 2.0

The one question I had to figure out was: “What is the unique market vertical that I operate in?&#. Back in late March, amidst some ridiculous client deliverable deadlines, I was asked to contribute 10 selling tips for an eBook entitled “Selling through a Slump: an Industry-by-Industry Playbook&#. My initial thought was that this wasn’t a good fit for me or my blog , considering I’m not (by definition) a pure play salesman.

The Convio Online Marketing Nonprofit Benchmark Index™ Study


The vertical most impacted by the Haiti event was the Disaster & Relief vertical, growing 38% from 2009 to 2010. Warning : sprintf() [ function.sprintf ]: Too few arguments in /nfs/www/WWW_pages/ddsonic/ on line 1200.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Designing with vertical layouts. Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina. Guest Post by Jeff Gordy. As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website is more important than ever.

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Convio Online Marketing Benchmark Study – 2011

The Agitator

Performing Arts is the vertical with the best online sustainer average gift, at $63.22 The highest rates are secured by the National Nonprofit Mailer vertical (essentially groups with more than 750,000 email addresses), at 6.0%, and Team Events, at 10.4%. Just released. Invaluable, as always. Get it here. Looks at 719 Convio clients who raised more than $1.2 billion online in 2011. Two findings are stressed by Convio major domo Vinay Bhagat: 1.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

And lastly I have two posts from Vertical Response. Another Friday, another round of Mixed Links! Communications and Fundraising. The latest Nonprofit Blog Carnival is up at Wild Apricot. May’s theme was Tips for Going Mobile. Britt Bravo, who is currently presenting our Blogging for Nonprofits E-Clinic , is hosting this month’s carnival on Fun Ways Nonprofits Can Use Pinterest and is now taking submissions.

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Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

Reduce the donor’s need to zoom by optimizing it with easy-to-click buttons and a vertical layout. By Dishan Jay. Good web design is a bit like clean air. You never really think of it, until the garbage truck passes you by and you realize how indispensable it is. It’s often dismissed until lack of it becomes a hazard. The same thing happens with nonprofits and design.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

1D codes are comprised of a sequence of vertical bars and spaces and when read by a scanner, they generate a product identification number that can be recognized by a point of sale (POS) system so the checkout assistant does not need to key in the number by hand. As 2D mobile barcodes stores information both vertically and horizontally, it can store thousands of characters of data.

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How to make your landing pages perform better

Nonprofit Marketing Blog

The headlines: -A horizontal gift string layout performs significantly better than the vertical gift string layout on donation landing pages. Some useful tips from DonorDigital on in a new “Landing on Gold&# report you can find here. Supporters with no online giving history respond better to more conservative gift string values than to a wide-ranging gift string (e.g. $35 35 to $250 vs. $35 to $1,000). Landing page copy that emphasizes your mission is critical to donor conversion.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

And Vertical Response: For the past few years VerticalResponse has been one of the most popular providers for our client base. Image via Wikipedia. This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘ Gold Status ‘ by the Green Business League.

To Make a Difference, Must You Choose?


Lately, I’ve been thinking a lot about verticalization –thanks to friend Geoff Livingston. In the non-profit, government, and even the public health worlds, each has its verticals. Life is full of choices–some more important than others. I started this post about four months ago, and the question remains unanswered for me, so I greatly appreciate your insights.

Nonprofit Homepage Tips

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Jakob Nielsen shows how readers tend to scan Web sites by moving left to right across the top of the page, then left to right slightly below the top of the page, then vertically top to bottom on the left side of the page-in a pattern resembling an F. Communicate in a few seconds what you do and why it's important Your homepage is a crucial introduction to your organization. Within a few seconds, a first-time user should understand the purpose and use-fulness of your site.

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The Psychology of Color

Donor Power Blog

Angie is the Associate Creative Director in Merkle's nonprofit vertical. Creatives love color. We hate to admit that sometimes a simple black and white envelope beats a stunning four-color photo in the mail. That’s because we know that color can be a powerful marketing tool. Colors evoke emotion, create associations and even prompt action. Pink, once a symbol of femininity, is now the official color of breast cancer.

Economic Crisis: Gen Y to the Rescue?


Many organizations are cutting back in acquisition, so prospecting is down across most fundraising verticals. Someone recently asked me in a comment on a different post what I thought about the current economic situation, how it was affecting fundraisers, and in particular, what Gen Y might have to do with all this. First the not so good part for those of us who still operate for the most part in the traditional DM fundraising environment.

Apply the 80/20 Rule. Everywhere

Donor Power Blog

Josh is the Senior Director of Applied Strategy in Merkle's nonprofit vertical. The Pareto principle (also known as the “ 80/20 Rule” ) states that, for many events, approximately 80% of the effects come from 20% of the causes. In the early 1900’s, Vilfredo Pareto determined that 80 percent of the land in Italy was owned by only 20 percent of the population, and so it began.

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Fundraising during presidential campaigns: Do or Don't?


Now, there are some fundraising verticals where these groups of people intersect more and there is an impact, like veterans organizations, for example, and I should note that most of the clients we analyzed are fairly traditional fundraisers, so if you are an organization that says targets people under 20 as your main donor base don't come yelling at me that I might have lied to you about how this election would affect your fundraising.

Budgeting and measuring online conversations


This might seem pretty bad until you find out that the average for organizations in your vertical is.01% of donors giving a gift online after visit an organization's site. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds. The last few days have been crazy! I attended 2 conference on social media and web 2.0. Complete information overload.