5 questions to ask your planned giving marketing vendor

iMarketSmart

Related posts: >> It’s About Questions, Not Presentations. >> 10 Simple Questions Your Technology Vendor Should be Able to Answer. >> 9 Questions to Help You Determine If Your Results Are Good. >> 12 Essential Questions To Ask When Buying Fundraising Software. The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . How many highly qualified planned giving leads did you generate for my nonprofit last year?

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How to determine whether or not you should fire your planned gift marketing vendor

iMarketSmart

The post How to determine whether or not you should fire your planned gift marketing vendor appeared first on MarketSmart | . If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect.

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What To Do When Your Software Is Purchased by Another Vendor

JCA Insights

How strong was the health of your software and the software vendor before acquisition? Has the vendor done a recent comprehensive upgrade, or has the software been sliding into obsolescence? Over the last few years, has the vendor been adding customers or losing them? Another thing to look at is the vendor’s history in acquiring other systems. But beyond these nice greetings, what is the vendor saying about their strategy?

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Vendor Programs and Cause-Related Marketing

Cause Related Marketing

It’s no secret that cause-related marketing is typically aimed at consumers. But that doesn’t mean that the sales relationship from manufacturer to consumer is direct. The Internet notwithstanding, most manufacturers require sales channel partners.

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Choosing a Technology Consultant or Vendor

Marketing for Nonprofits

Let's face it, many vendors sell nonprofits things they don't need. Vendors are NOT consultants. In order to address this reality, NPower created this guide, "Selecting the Right Technology Vendor." It is our hope that it will make you a more educated consumer when it comes to choosing a vendor. Alison Fine, has published a new report which overviews how a select group of human rights' organizations are and are not integrating social media into their operations.

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

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Reality is calling. You must respond.

NonProfit Branding

Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & TaboosThe burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Demand for service is increasing. Nonprofit boards and executives face greater competition for resources, for volunteers and for market position.

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Learn How Screen-Printing Works. Fascinate Your Colleagues. Get Invited To The Best Parties.

NonProfit Branding

Then you can impress your boss and deal better with vendors. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsScreen-printing is the most common process used to print your logo on products. Don’t understand how screen-printing works? This post will teach you. We’re about to change your life here.

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NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens

NonProfit Branding

There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.)

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NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products EffectivelyAs long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit.

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CONTROL YOURSELF: a tough lesson for nonprofit managers to learn.

NonProfit Branding

AND whether that user will make a … Continue reading → Imprinted Branding Products Marketing Non Profit Working with VendorsIt may be a sign of character to select a branding product you despise. Your personal attitude is almost immaterial. The important consideration is whether the intended owner will like it…and value it…and use it.

Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green. Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products.

Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green. Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products.

NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits

NonProfit Branding

This risk is created … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting InfoThe last post asserted a nonprofit brand is a valuable but vulnerable asset. The brand of every nonprofit can be devalued by many things – one of which is an unsatisfactory promotional product carrying its logo.

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Earth-Friendly Products:Organics & Renewables

NonProfit Branding

As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values. But demonstrating your earth-friendly commitment with branding products is tricky.

Earth-Friendly Products:Organics & Renewables

NonProfit Branding

As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values. But demonstrating your earth-friendly commitment with branding products is tricky.

Earth-Friendly Branding Products

NonProfit Branding

There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags.

Earth-Friendly Branding Products

NonProfit Branding

There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags.

Do You Know What They Are Talking About?

NonProfit Branding

Well, yes,” she replied in a frosty tone - “not that it’s any of your business!” … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsMany years ago, while answering a question about matching her logo color on an imprinted mug, I asked a caller “Do you have the PMS.”

The Final 3 Principles: Buy Better Without Spending More!

NonProfit Branding

4 – Before placing … Continue reading → Imprinted Branding Products Protecting Your Brand Working with VendorsThe last post introduced the first 3 principles. Now we present the final 3. (We We learned these lessons from supplying over 16,000 nonprofit marketing and fundraising campaigns. And from buying imprinted branding products when we were nonprofit managers ourselves.)

When Pennies Count, Dimes Rule. Then You’re In Trouble!

NonProfit Branding

If the nonprofit executive can save a few hundred … Continue reading → Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsBy using production shortcuts, almost any imprinted promotional product, or a close copy, can be made for a lower cost. That means almost any product, or a close copy, can be sold for a lower price.

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NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

That data, combined with our own … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedYou can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace

NonProfit Branding

But right now we’re going to explore a … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedThe last three posts shared market research data on favorite nonprofit branding products: imprinted coffee mugs, tote bags and pens.

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Ironically, Products Imprinted With Your Logo Can Also Hurt Your Brand

NonProfit Branding

This is the conclusion that repeatedly surfaces in research studies conducted by marketing, public relations and advertising companies: Nothing can put your nonprofit mission in front of more … Continue reading → Fundraising Imprinted Branding Products Marketing Production Protecting Your Brand Working with VendorsWe emphasize the following information in conversations with clients and on the VisABILITY website.

NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

In fact, a mug with your logo will have more … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedNonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985!

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Some Comments About Your Job Security

NonProfit Branding

But – if you are trying … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityIf you are living off a trust fund, you may not need this advice. If your resume is updated and the bridges behind you are already burning, this information is too late to help.

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We’re Asking for Your Help

NonProfit Branding

Topics … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsWriting this new blog is fun. And gratifying. Now, it’s time to ask for advice. We’re asking for criticism, too. Eleven weeks into this venture we’re doing a performance check – seeking feedback to help us improve the blog and make it more useful to readers.

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5 Simple Rules: Make Branding Products Work For Your Nonprofit

NonProfit Branding

Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring. The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products.

The Sweatshirts Were NOT Stolen From Under Our Client’s Nose. (But Only Because His Head Was Turned!)

NonProfit Branding

By the time we recognized this tendency, closets at public radio stations throughout the country were … Continue reading → Common & Uncommon Sense Fundraising Imprinted Branding Products Non Profit Protecting Your Brand Public Radio Working with VendorsAn oft-repeated VisABILITY mantra evolved from our sense of guilt. It evolved back in 1988 or so, when we realized that many clients overestimate their needs for fundraising premiums.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Planning a cause-marketing collaboration? Discussing a fundraising or membership program? Gearing up your own branding campaign? Just looking for badges of affinity? Want to get the biggest bang for your branding buck?

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Can You Answer these Nonprofit Marketing Questions?

Getting Attention

Tags: Nonprofit Communications fundraising policy printer selection speaking vendor management

Ning to freeloaders: Ta ta!

Wild Woman Fundraising

Tags: Conflict Finding a job Keeping a job Rank at Work Sector-Switching amy sample ward beth kanter business model free how to run a business how to run a nonprofit ning ning.com the trouble with free valuing your donors valuing your vendors valuing yourself

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Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. One day, we found another vendor. So we switched vendors. Because we never heard back from our original “not fast” vendor. Ya don’t know what ya don’t know. He was a nice guy.

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Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. One day, we found another vendor. So we switched vendors. Because we never heard back from our original “not fast” vendor. Ya don’t know what ya don’t know. He was a nice guy.

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Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

An expectation of 100% uptime is naive, and any vendor claiming it should be met with extreme skepticism. This isn’t to say that a vendor can’t espouse high reliability, and current and prospective customers should inquire into a vendor’s past performance on prior heavy traffic/giving days.

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Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

With paid chaperone or sponsored emails, you pay a vendor to send an email to their email list on your behalf. E-append vendors take your direct-mail data and match it against their database to obtain email addresses. For every email list, there is churn, churn, churn.

NONPROFIT BRANDING: Know What They Are Talking About?

NonProfit Branding

Printers, graphic designers and promotional products vendors have their own languages. To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Need to decode their jargon. Click the “FACTLETS” tab at the top of this page. You just found the glossary. It will help you deal with promotional [.].

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There’s No Such Thing as “Email Readership”

iMarketSmart

There’s a very well-known planned giving marketing vendor running around talking about “email readership.” The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%.

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Online fundraising with a 7.5% transaction fee

Blue Sky Collaborative

Online Fundraising Transaction Fees If your software vendor charges a 7.5% There is no way that a software vendor deserves $7500 for every $100,000 raised online for perpetuity. transaction fee for your online donations, you are getting ripped off.

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8 Tips for Your Nonprofit RFP Process Featuring a Free RFP Template

EveryAction

So your nonprofit needs a new vendor or consultant. Time to start the RFP process to make sure you find the best vendor for your organization. A detailed, yet precise RFP will help you attract the right vendors with the right solutions for your organization. Achieving this is largely dependent on presenting an RFP that purposefully explains your needs, parameters, and ideal vendor relationship. You know what that means!