5 questions to ask your planned giving marketing vendor

iMarketSmart

Related posts: >> It’s About Questions, Not Presentations. >> 10 Simple Questions Your Technology Vendor Should be Able to Answer. >> 9 Questions to Help You Determine If Your Results Are Good. >> 12 Essential Questions To Ask When Buying Fundraising Software. The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . How many highly qualified planned giving leads did you generate for my nonprofit last year?

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Vendor Programs and Cause-Related Marketing

Cause Related Marketing

It’s no secret that cause-related marketing is typically aimed at consumers. But that doesn’t mean that the sales relationship from manufacturer to consumer is direct. The Internet notwithstanding, most manufacturers require sales channel partners.

Trending Sources

How to determine whether or not you should fire your planned gift marketing vendor

iMarketSmart

The post How to determine whether or not you should fire your planned gift marketing vendor appeared first on MarketSmart | . If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect.

What To Do When Your Software Is Purchased by Another Vendor

JCA Insights

How strong was the health of your software and the software vendor before acquisition? Has the vendor done a recent comprehensive upgrade, or has the software been sliding into obsolescence? Over the last few years, has the vendor been adding customers or losing them? Another thing to look at is the vendor’s history in acquiring other systems. But beyond these nice greetings, what is the vendor saying about their strategy?

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding branding products contributor incentives cutting costs fundraising premiums imprinted mugs logo mugs marketing products nonprofit branding Nonprofit marketing nonprofit promotion VisABILITY

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

That data, combined with our own … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedYou can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

In fact, a mug with your logo will have more … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedNonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985!

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

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Crazy Great Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR).

OMG Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH. Boston, MA). Communications Coordinator Envision Unlimited (Chicago, IL). Communications Manager Justice at Stake (Washington, DC).

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Planning a cause-marketing collaboration? Discussing a fundraising or membership program? Gearing up your own branding campaign? Just looking for badges of affinity? Want to get the biggest bang for your branding buck?

Great Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications & Political Director , National Organization for Women (New York, NY). Communications & Program Associate Center for Genetics and Society (Berkeley, CA). Communications Coordinator The Human Society of Sarasota County (Sarasota, FL).

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

With paid chaperone or sponsored emails, you pay a vendor to send an email to their email list on your behalf. E-append vendors take your direct-mail data and match it against their database to obtain email addresses. For every email list, there is churn, churn, churn.

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Change! Nonprofit Marketing Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Assistant Social Editor ProPublica (New York, NY).

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Choosing a Technology Consultant or Vendor

Marketing for Nonprofits

Let's face it, many vendors sell nonprofits things they don't need. Vendors are NOT consultants. In order to address this reality, NPower created this guide, "Selecting the Right Technology Vendor." It is our hope that it will make you a more educated consumer when it comes to choosing a vendor. Alison Fine, has published a new report which overviews how a select group of human rights' organizations are and are not integrating social media into their operations.

YOU! Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Business Development Lead , Minds on Design Lab (NYC, DC or Boston). Communications Assistant , Charles Stewart Mott Foundation (Flint, MI). Communications Counselor , Full Court Press Communications (Oakland, CA). Communications Manager , Association for Frontotemporal Degeneration (Radnor, PA).

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Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. One day, we found another vendor. So we switched vendors. Because we never heard back from our original “not fast” vendor. Ya don’t know what ya don’t know. He was a nice guy.

Great Marketing Jobs at Nonprofit Orgs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Chief Communications Officer , Lift Alliance Austin Children Services (Austin, TX). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY). Development Communications Associate , Frank Lloyd Wright Foundation. Scottsdale, AZ).

What your donors hear Vs. What you tell them

iMarketSmart

You’re missing big opportunities if you say to yourself (or to your marketing vendor), “We’re not going to do that campaign again. I love this cartoon by Gary Larson ( Far Side ). . If you think you’re getting your message through to your supporters… think again!

Grab-It Nonprofit Marketing Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA).

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In fact, I think all of them might have been developed by the same vendor. I know, I know… you love your planned giving newsletter.

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Playing The Fundraising Blame Game In The U.K.

The Agitator

Once again ‘reforms’ will focus on tactics, vendor behavior, and steps aimed at regulating fundraisers’ behavior and preserving organizational income. A fundraising firing squad is now being formed in the UK. Unfortunately, it seems to be forming in a circle. If ever there were a time for calm, cool, thoughtful and different fact-finding and exploration, it’s now.

Next? Nonprofit Communications Jobs

Getting Attention

Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Administrative Assistant, Communications Mott Foundation (Flint, MI). Communications Director UC Student Association (Oakland, CA).

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WOWza Nonprofit Marketing Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI). Communications Manager, Shared Value Initiative FSG (Boston, MA). Communications Manager Kinship Foundation (Chicago, IL). Communications Manager Mental Health America of Texas (Austin, TX). Communications and Marketing Manager Youth Frontiers (Twin Cities, MN).

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In fact, I think all of them might have been developed by the same vendor. I know, I know… you love your planned giving newsletter.

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Opportunity! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits.

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OMG Nonprofit Communications Jobs

Getting Attention

Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA). Communications Director America Achieves (Washington, D.C.). Communications and Events Coordinator Tenderloin Neighborhood Development Corporation (San Francisco, CA). Communications and Events Specialist CDISC (Austin, TX).

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Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR nonprofit communications job here —nonprofits, grantmakers, B Corps, and vendors serving nonprofits. ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Account Executive Fenton (Los Angeles, CA). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications Associate Center for Health and Gender Equity (Washington, DC). Communications Coordinator St. Louis Crisis Nursery (St. Louis, MO).

Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. One day, we found another vendor. So we switched vendors. Because we never heard back from our original “not fast” vendor. Ya don’t know what ya don’t know. He was a nice guy.

15 telephone call do’s for major and legacy gift fundraisers

iMarketSmart

Let others in your organization know what you are doing (especially if you are outsourcing the calls to a vendor). 15 Do’s. Be straightforward. Identify the reason(s) for your call.

3 Steps to Funding Nonprofit Marketing

Getting Attention

A strategic marketing plan created in concert with the preferred vendor to clarify specific marketing goals and benchmarks for success. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

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Avoiding Regulatory Blunders

The Agitator

What’s essential now is that the nonprofit community, its consultants, agencies, vendors and trade associations take. Last week, in The U.K.’s s New Fundraising Sheriff , I noted the failure of UK fundraisers and The Institute of Fundraising at self-regulation. That failure has now led to proposals for greater government intervention and the as-yet-unknown imposition of new rules that may prove difficult and even unwise. One thing is certain.

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Learn How Screen-Printing Works. Fascinate Your Colleagues. Get Invited To The Best Parties.

NonProfit Branding

Then you can impress your boss and deal better with vendors. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsScreen-printing is the most common process used to print your logo on products. Don’t understand how screen-printing works? This post will teach you. We’re about to change your life here.

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

2D barcode providers generally price on a CPC or a per code basis but pricing varies greatly depending on the use case, duration, etc and vendors will work with their customers to develop a business model which works for all parties.

Customer Spotlight: How The Contributor Achieved Fundraising Success

Fundraising 123

The organization also does a great job of storytelling by featuring their newspaper vendors (current and formerly homeless individuals) on their website in an interview format. Here is a link to a vendor story: [link]. The Contributor is a newspaper about and for the homeless.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

I would argue that one area that sponsors, nonprofits and agencies frequently miss is the measurement of their internal audiences, including rank and file employees, vendors, partners, etc. Or, that your vendors would happily pay more for their participation in the celebrity golf tourney?

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits

NonProfit Branding

This risk is created … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting InfoThe last post asserted a nonprofit brand is a valuable but vulnerable asset. The brand of every nonprofit can be devalued by many things – one of which is an unsatisfactory promotional product carrying its logo.

What Kind Of Donors Do You Want?

The Agitator

Here’s an example, written about attracting customers … a group that to Godin includes “donors, backers, voters, members, vendors” He asks: What kind of customers do you want? Some of marketing guru Seth Godin’s blog posts are simply elegant in the way they make such important points.

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Sneak Preview As Promised (not for distribution)

NonProfit Branding

ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding products Car Talk compact discs contributor incentives cutting costs digital downloads DVDs Fresh Air fundraising premiums Ira Glass marketing products Nonprofit marketing Terry Gross This American Life Tom & Ray