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The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator!

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina. Guest Post by Jeff Gordy.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

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What you should know about your high net worth volunteers?

iMarketSmart

Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Having issues viewing the image below? Click here.

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4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

Guest post by Wauker Matthews. Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits.

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14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 2- What programs interest them and why?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

I am bringing you Mixed Links brunch-style today because I am off to the beach soon for a long weekend! The folks at The Schott Foundation for Public Education are hosting a webinar on Racism in Philanthropy next Friday, April 21st. On April 25th, M+R will release the 2017 Benchmarks Study.

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What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment.

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

In San Francisco for AFP? Don’t Miss These 5 Spots.

Mission Minded

With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP? Don’t Miss These 5 Spots. appeared first on Mission Minded.

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies.

What's Wrong with Tom Brady's Partnership with Best Buddies? Everything

Selfish Giving

Photo via Best Buddies International on Flickr. I'm a big fan of Tom Brady. As a Boston native, I know how much he's done for the City and for the New England Patriots. I don't believe for a second that he deflated those balls, and he's probably the greatest football player in history.

A Great Old-Fashioned Major Gift Tool

The Agitator

I love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device.

Why go to Amazon when you can get it here for free?

iMarketSmart

Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, everyone! Join me for some Mixed Links… If you aren’t one of these people who can sit down and churn out articles and blog posts in one sitting, try these 5 Ways to Write Faster. Donor retention is a big deal, right?

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Ep211: JetBlue's Cause Marketing Soars with Reading Initiative

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Icema Gibbs , Director, Corporate Social Responsibility, for JetBlue Airways , about JetBlue for Good. The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground.

What Makes A Great Fundraising Event?

The Agitator

Last weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B. Komen Foundation was setting up for the local version of their Race for the Cure® — the world’s most successful series of 5K run/walk events designed to raise awareness of breast cancer. In more than 150 locations around the globe, 1.5 million folks participate in this event.

Donor Sexual Harrassment

Wild Woman Fundraising

Here’s a message from Captain Obvious! Feminism is good for everyone! Real equity and Diversity is good for everyone. Who agrees with me? Let’s see. Nonprofit Pro. Sofii. The Agitator.

If you don’t read this right now, you’ll miss out!

iMarketSmart

After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing. Perceived scarcity generates demand because we are hardwired to be loss averse. In other words, we always want what we can’t have and we are motivated by the possibility that we might lose out.

Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list. Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors. Using Facebook and Instagram Ads, but they aren’t working?

Ep210: This Company's Street Teams Panhandle for Change for Alzheimer Patients

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5

Volunteers: A Major But Oft-Overlooked Resource

The Agitator

Tom and I began working together 46 years ago at Common Cause , founded by the remarkable, accomplished and extraordinarily prescient John Gardner. Among the values Gardner instilled in both of us was the value of volunteerism and the importance of respect and proper management and accountability for each volunteer who worked at Common Cause.

Wow! We just finished the Fundraising Career Conference!

Wild Woman Fundraising

This is the third year of the Fundraising Career Conference- and it was so wonderful to welcome new faces, as well as having people coming back for their THIRD YEAR in a row! Here are some comments from people attending the Fundraising Career Conference this year.

Do we really need science to help us raise more money?

iMarketSmart

Thanks to scientific research , we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But did we really need science to confirm what so many already knew? Abraham Lincoln famously said, “When I do good, I feel good; when I do bad, I feel bad; and that’s my religion.”. Booker T. Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”.

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Day in the Life of a Nonprofit Communicator – Taleah Valles-Peters

Kivi's Nonprofit Communications Blog

Taleah Valles-Peters. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Ep212: Nissan Teams Up with Habitat for Humanity to Launch 'Home is the Key'

Selfish Giving

Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key.

Simple Isn’t Easy

The Agitator

In my post on the United Airlines customer care fiasco I promised a follow-up piece on just the opposite. A great example and resulting rules on building loyalty, retention and commitment. On the very day United was dragging Dr. Dao down the aisle, Rachel Hunnybunn , Director of Client Relationships for our sister company DonorVoice in the UK and Europe, posted 4 simple steps toward retention, loyalty and better donor experience over at 101Fundraising.

If you had $1,000 to spend on marketing, what should you do?

Wild Woman Fundraising

MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I have the pleasure and the privilege of interviewing B.J. Mendelson, author of Social Media is B t, and comedian as well. So you wrote Social Media is B t. It came out back in 2013, and I reviewed it here.

Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time.

6 Ways to Take Action in the Next Week to Celebrate Earth Day

EveryAction

Earth Day is this Saturday and there's so much you can do to defend, fund, and educate yourself on the critical environmental issues we face as a global population - here are six to get you started. Show up for science. Need plans for the weekend? The March for Science and the People's Climate Movement are set for April 22 and April 29 respectively, and no matter where you live, there's ample opportunity to participate.