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Mixed Links for Nonprofit Communicators – November 15, 2019

Kivi's Nonprofit Communications Blog

Hello, Friends! It’s cold and rainy here, but I have the hottest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Instagram likes disappearing, year-end fundraising tips, ghostwriting, inclusive stock photography and more.

5 Ways You Can Get Meetings with Major Donors (Even When They Won’t Answer their Phone)

iMarketSmart

I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling, but they didn’t answer the phone,” they say. So what’s really happening here.

Easy Ways to Lower Your Stress Levels #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

You’re rushed in the morning and you leave your raincoat or umbrella, and it, of course, rains. You didn’t get gas yesterday because you just wanted to get home after a long day and now you have to unexpectedly drive across town to take your child to the doctor.

MarketSmart + The Giving Institute

iMarketSmart

In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest member of The Giving Institute.

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5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? .

6 Ways to Utilize Your Foundation’s Year-End Communications Budget

Mission Minded

The end of the year is approaching and, for foundations and others, that means it’s time to consider how you. The post 6 Ways to Utilize Your Foundation’s Year-End Communications Budget appeared first on Mission Minded. Blog Foundations

Newsletter: Will a Nonprofit’s Bet on Death be a Boon for Partnerships? ; How Brands Gave Thanks on Veterans Day ; Why Your Nonprofit Needs an Explainer Video

Selfish Giving

Marie Curie , a UK-based nonprofit that runs hospices and supports people living with terminal illness, has launched Talkabout , a microsite to get people talking about everyone's favorite topic: dying and death.

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Social Good Squad Newsletter 1 – And so it begins!

J Campbell Social Marketing

(Because of email deliverability snafus and Gmail Jail, I am no longer able to add animated GIFs and emojis and other fun things that heaven forbid add personality to my email newsletter. So each week I’ll put it up on my blog. Enjoy!).

Be Thankful for Your Donors

Ann Green

Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Your donors are special people and they deserve to be showered with gratitude. This doesn’t happen nearly as often as it should.

Seven Secrets to Creating Compelling Digital Content

Mission Minded

It’s the new reality; your nonprofit, foundation, or independent school needs a blog, or a social media presence — or. The post Seven Secrets to Creating Compelling Digital Content appeared first on Mission Minded. Blog Digital Nonprofit Communications Social Media Storytelling Videos

Doing More Videos: Getting Over What’s Holding You Back

Kivi's Nonprofit Communications Blog

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals.

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3 Reasons You Should Be Thinking about QCDs (Backed By Data + A Free Guide)

iMarketSmart

How many decisions do you make each day? A quick google search yields our answer: somewhere near 35,000. That number may seem intimidating, “How can I make 35,000 decisions a day?” You might find yourself pondering.

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Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? .

Newsletter: Influencer Marketing for Nonprofits ; Meet the First Bee Influencer ; Email is An Empathy Channel

Selfish Giving

Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees? And they plan to raise the money before the end of the year! I bet they'll do it too because these YouTubers have millions of followers.

Can a Book Make You Better?

Mission Minded

This week, as Book Lovers Day approaches, our Mission Minded team members are thinking about one of our core values: The post Can a Book Make You Better? appeared first on Mission Minded. Blog Foundations Independent Schools Nonprofit Communications

How Important Is Training for Fundraisers? Very.

iMarketSmart

This time of year is filled with tricks and treats. The end of October seemingly always has something in store for us, whether it be a new costume fad, wacky weather (too hot, or too cold), or the general “all hands on deck” push to execute year-end fundraising strategies.

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? .

Newsletter: 5 Halloween Costumes for Cause Marketers; Budweiser Launches Halloween Mugshots for a Cause ; Is ‘The Watcher’ Watching You?

Selfish Giving

Man, I am wicked scary excited by all of the cause campaigns coming up this year. Aren’t you?! With Halloween tomorrow, and Thanksgiving and the holidays just around the corner, it’s prime time for cause products, signature partnerships, point-of-sale fundraising and yep – Giving Tuesday.

Once is Not Enough – Why You Need a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is starting to gear up. Perhaps you’ve already mailed an appeal letter or are planning to in the next couple of weeks. Planning is the key word here. If you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed.

3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list.

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Splitting up the “might consider” stage into two consideration stages

iMarketSmart

Where we were.

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10 Ways to Improve Donor Retention with Social Media [Webinar Replay]

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love! If you wait until year-end to communicate with and thank your donors, it may be too late.

Newsletter: A "Batty" Idea to Attract a Cauldron of Corporate Partners; Corporate Giving Jumps 11% ; Blue Pumpkin Buckets Raise Awareness of Trick-Or-Treaters with Autism  

Selfish Giving

Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. In short, audiences are a magnet for companies.

Does Your Board Have to Approve Your Brand?

Mission Minded

Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? appeared first on Mission Minded.

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Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional.

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3 Things You Can Learn From $58B in Donations

iMarketSmart

If you had $58B, you would be among some interesting company. 58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to surpass Warren Buffett, Bill Gates, and Jeff Bezos.

How to Promote Your #GivingTuesday Campaign To Get More Buzz

J Campbell Social Marketing

Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign!

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Impact Storytelling - translating data to action

Fundraising Coach

Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher's experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics.

The Importance of Segmenting Your Donors

Ann Green

Year-end fundraising time is here. I’ve already started receiving appeal letters and I know this is just the beginning. . I get appeals from nonprofit organizations I don’t already support and many of these are generic and impersonal. This is annoying.

The Difference Between Assertive and Aggressive

Kivi's Nonprofit Communications Blog

Kivi has shared a few posts in recent weeks on how you can stop being a doormat at your organization. It’s a common problem especially for nonprofit communications staff since so many things can be considered “communications.”

The 80-20 Rule is DEAD!

iMarketSmart

It’s no longer 80-20 but, rather, 70/.7. According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year.

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How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5

Newsletter: 7 Clever Cause Activations for the Fall ; How to Warm Up Cold Email Subscribers ; Chobani Launches New ‘Charity Flavor’ with American Farmland Trust

Selfish Giving

This past week, I got a great question from a reader asking when and how to clean your email list. You know I'm a big believer in email and newsletters - and with good reason. Campaign Monitor just came out with a report that showed "across the board, donors prefer email.

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Mixed Links for Nonprofit Communicators – November 8, 2019

Kivi's Nonprofit Communications Blog

Did you have a good week? Let’s wrap it up with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have trends for 2020, a new Twitter feature, free webinars, and icebreakers for introverts. It’s time for Mixed Links….

Guidelines for Third-Party Fundraisers

Kivi's Nonprofit Communications Blog

Some very nice person wants to hold a fundraiser for you. GREAT! She wants you to create all the communications for it, including flyers, invitations, posts on social media, etc. UMM, NOT GREAT.

6 MORE Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. To recap the first six: The Match Sponsor/Adopt The Menu Fighting Evil The Single Story The Emergency.

Three Simple Steps to Using Original Photos

Kivi's Nonprofit Communications Blog

We get lot of question about the best ways to use photos especially of clients. Today, Holly Bodner joins us to share some tips on using your own photos. Kristina. Holly Bodner. Guest Post by Holly Bodner.

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