Trending Articles

Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back. Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed.

6 major donor expectations you simply cannot ignore

iMarketSmart

Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Convenience. Major donors expect their engagements to be convenient for them. Focus.

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8 Productivity Practices You Might Want to Try

Kivi's Nonprofit Communications Blog

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy.

The 5 p’s of engagement fundraising

iMarketSmart

1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach.

Fertile Follow Up: To whom and when?

Getting Attention

Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care.

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7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource!

Choosing the Right Nonprofit Logo [Infographic]

J Campbell Social Marketing

When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town – I live north of Boston, and Dunkin’ Donuts are like oxygen around here.

Don't put off fundraising planning to the fall!

Fundraising Coach

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we're no longer in school, we still let that "summer mentality" affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising.

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

Kivi's Nonprofit Communications Blog

As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies.

Find your dream job with these 3 simple steps

iMarketSmart

If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be resolute in finding the best fitting job for you and your dreams. First, dream.

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Good Enough Is No Longer Good Enough – Part 4: Donor Journeys

The Agitator

The journey the organization wants the donor to go on is not usually the journey the donor wants to go on. The reason for this disconnect is that few organizations truly understand why donors choose to stay or leave, let alone know when the donor makes the decision to leave. This is not a new insight. The reason donor experience and donor journeys are becoming such a big issue is not because organizations have suddenly seen the light.

Ep219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing

Selfish Giving

Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members.

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Day in the Life of a Nonprofit Communicator – Wendy Hayes

Kivi's Nonprofit Communications Blog

Wendy Hayes. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

In Pursuit Of The Trivial

The Agitator

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land.

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Ep220: Merrick Pet Care, K9s for Warriors Join Forces to Help Vets

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Pete Brace , Vice President of Pet Parent Relations & Communications for Merrick Pet Care , a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors.

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5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Eye-catching? Interesting? Inspiring? Not at all.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, everyone! Join me for some of the best Mixed Links around… Something that could help you with your nonprofit communiations – How to Add Color and Richness to Your Writing … Without Making Us Want to Barf.

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4 great reasons to hire a capital campaign consultant

iMarketSmart

Large amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence. You’ll need someone who’s been there and done that to keep things on-track. Failure is not an option. You won’t want egg on your organization’s face. No flying by the seat of your pants!

Giving USA Reports On 2016 Giving

The Agitator

Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% average of the past 40 years.

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Is fundraising hurting itself?

Fundraising Coach

Today, the fundraising think tank Rogare published "Less Than My Job's Worth." In this important "green" paper - a paper created for discussion - Rogare's director Ian MacQuillin exams the questions "is fundraising a profession?" and "does it matter if fundraising isn't a profession?"

I used to work in domestic violence, but I didn’t realize this applies to all of us.

Wild Woman Fundraising

Recently I discovered what emotional labor is , and that I had been unconsciously doing it all of my life. I did notice that fundraising is emotional labor, as well as much of nonprofit work. Which is most often done by women.

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.

Who truly has the silver bullet you need?

iMarketSmart

Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all? Have you ever noticed that the blogger chastising you about the lack of donor-centricity on your website has an even more confusing website than you?

Good Enough Is No Longer Good Enough – Part 3: Donor Experience

The Agitator

No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget. Although many think otherwise, donor expectations aren’t usually driven by an organization’s brilliant programmatic details, the expertise of its staff, the number of regional offices or other versions of organization-centric stuff board and CEOs love to brag about.

Don’t Slow Down Too Much This Summer

Ann Green

It’s summer, yea! Those of us who live in colder climates relish these few months of warmer weather, a slower pace, and a vacation to someplace fun. While I hope you get a chance to slow down and take a vacation this summer, that doesn’t mean everything in your organization has to come to a screeching halt. In fact, summer is a great time to tackle a few projects and get ready for a busy fall. Here are a few things you can take on this summer. Clean up your mailing lists.

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Got to admit it’s getting better-or is it?

Wild Woman Fundraising

Things are getting better all the time! Right? In February and March I was doing a bunch of positive affirmations every day. What changed? Nothing. Positive affirmations don’t do anything.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send.

The 80-20 Rule is dead!

iMarketSmart

76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top 10% of families held 76% of total wealth in the U.S. The average was $4 million net among the top 10% of families after paying off debts. The bottom 51st% to 90th% accounted for only 23% of total wealth. The entire bottom 50% of the U.S. population holds just 1% of the wealth in the U.S.

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Selling The Experience

The Agitator

Angel Aloma gave us a hugely important reminder in his recent article — Selling the Experience — in NonProfitPRO. When I first saw the title, I expected another article — like many we’ve written in The Agitator — on the importance of the quality of interaction nonprofits have with their donors and our need to constantly be listening to what our donors are telling us about their motives and preferences. That is, on the experience they are having with the organization.

Revised Matterness Chapter (Free Download)

A. Fine Blog

It is remarkable to me how often I hear talk of “invisible” people. I first heard the term from Mark Horvath , and his efforts to make homeless people visible became the opening story for my book, Matterness: Fearless Leadership for a Social World.

You’re going to have to be a pain in the ass

Wild Woman Fundraising

Previously on HOLY MOLY-why are people in my life (for example male relatives or friends) not emailing me and calling me more?- we discovered that emotional labor is seen as women’s work ! What is Emotional labor? It is part of # FundraisingisFemale.

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Kivi's Nonprofit Communications Blog

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website!

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Your 3-step plan to get 100X more revenue

iMarketSmart

Most money is not cash. According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. The chart below shows that the top 1% put 92% of their wealth everywhere else (and the rest of society does the same).