Trending Articles

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Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B.

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Here’s why you should remove the word "bequest" from your vocabulary

iMarketSmart

The word bequest sucks when it comes to generating planned gift revenue. Stop using it.

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We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do?

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Inside Scoop: Powerful Testimonials from Your Peers

Getting Attention

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. In fundraising, we are all storytellers!

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7 ways your competitors are stealing your gifts

iMarketSmart

Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among the largest gifts many nonprofits ever receive.

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More Trending

Just ONE Call to Action (Case Study)

Getting Attention

Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

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Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

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Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

she·ro (pl. sheroes) : a woman regarded as a hero. Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. In celebration of Women's History Month, we wanted to share some of these sheroic tales and introduce you to young women who are carrying the torch forward today.

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What the hiring manager looks for in fundraising

Wild Woman Fundraising

Hey, everybody. Welcome. This interview is part of a series to help you rise in your fundraising career. It’s a preview of what we’ll be teaching at the Fundraising Career Conference. Join us for the 3rd annual Fundraising Career Conference April 17th, 19th and 21st 2017.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland. She’s got an interesting riddle to solve. Let’s see if you can help her figure it out.

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The Benefits Of Collaborative Fundraising

The Agitator

In Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” ” “It shouldn’t be this way,” I lamented.

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Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

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What to Do with All Those Good Ideas

Kivi's Nonprofit Communications Blog

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed.

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Nonprofits, For Heaven's Sake Listen to Robert Rose!

Selfish Giving

I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I've been saying this for years.

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Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’? I also ask, “How many were not previously disclosed to you before you got the money or the call from the attorney?” ” The answer is always something like, “70%, 80% or 90%.”

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Donor Retention: Good News And Poor Excuses

The Agitator

At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention.

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Twitter for Newbies – A Step-by-Step Guide to Success

J Campbell Social Marketing

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet about? What tools are available to help me save time on Twitter?

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Don’t frustrate the reporters you’re trying to reach. When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right?

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Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Photo via KT on Flickr.

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing, an email blast or a social media campaign. And, it could even be a face-to-face visit, a tour of your facilities, or a webinar.

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Online Or Offline, What Matters Is Relevance

The Agitator

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media.

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Raise More Money With Monthly Gifts

Ann Green

Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. I made all my pledges online, and it was easy to do. It should also be relatively easy for you to start or grow a monthly giving program.

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What’s Your Top Strength as an #NPCOMM Director?

Kivi's Nonprofit Communications Blog

We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz! CALM Nonprofit Communications

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Should Nonprofits Go Back to Taking Off Their Clothes?

Selfish Giving

This is awkward. Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less. Imagine, Playboy without nude pictures! It appears that Playboy readers couldn't imagine it because sales slumped over the past year.

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Top Marketing Tactics For 2017

The Agitator

Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%. Mobile-optimized website — 44%.

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Enough With the Jargon

Ann Green

Nonprofits love their jargon, don’t they? You see appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional world. It’s easy to slip into jargon-mode around the office. But the danger comes when jargon creeps outside of your insular community and into your donor communication.

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Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon).

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Breaking Down the Latest Cause Marketing Research [Infographic]

Selfish Giving

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

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3 big reasons why some fundraisers should not critique creative

iMarketSmart

Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” ” Here are 3 big reasons why her reasoning is flawed: Since she has never done a mailing similar to the one we recommended, she has no experience from which to draw her conclusions. Since the outreach is aimed at major donors, yet she is NOT a major donor, there is no way her opinion should matter.

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Your Nonprofit Is Competing With Amazon

The Agitator

What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month. When consumers do visit Amazon, they enjoy superb customer service. And that’s why Amazon is your competitor.

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Let Go and Freshen Up: Spring Cleaning for Your Nonprofit

Ann Green

One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering.

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What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created. We’ve labeled these teams: Integrated. Centralized. Internal Agency. CEO-Led.

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Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer.

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