Trending Articles

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get the idea? Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Retention efforts cost money. They are sophisticated too, so they cost time.

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8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

J Campbell Social Marketing

Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017.

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Trending Sources

Day in the Life of a Nonprofit Communicator – Seth J. Katzen

Kivi's Nonprofit Communications Blog

Seth J. Katzen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

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There Are Only Three Ways to Raise More Money

iMarketSmart

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.

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Download And Read Before Fundraising Implodes

The Agitator

Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms.

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More Trending

Are You Afraid To Reveal It?

The Agitator

I was drawn to a Fast Company article titled What Do People Want When They Give To Nonprofits? I would have thought the answer was pretty easy. Feelings like self-validation, relief (from anger, frustration, fear, etc), recognition, efficacy and connection came to mind. But the article left me disappointed, wandering into areas like “gamifying” donor engagement and using goal progress bars to encourage giving. Tactics and tools, not feeling states.

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10 Free Ways to Re-Purpose Your Nonprofit’s Stories

J Campbell Social Marketing

Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored.

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EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

It’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations. With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development.

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off?

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Are You an ATM or a Fundraiser?

The Agitator

We don’t pay nearly enough attention to the issue of disrespect and the horrible price our sector pays for ignoring it or shrugging it off with a “well, that’s the way it is.” Disrespect runs rampant in the nonprofit world.

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3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

Facebook and Instagram went down on Wednesday and people lost their minds. They were worried they couldn’t get the latest updates from friends and family members, but also they lost their major source of news, information, and community. Sound scary? It’s just reality!

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Ep235: This Beauty Brand is Empowering Girls with Every Brow Wax

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Annie Ford Danielson , Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries.

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Free #GivingTuesday Tips, Ideas, and Resources

Kivi's Nonprofit Communications Blog

#GivingTuesday is only 47 days away so I thought I would compile a list of blog posts, articles, and other resources out there to help you make it a successful day. You don’t think #GivingTuesday is worth it?

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Is donor qualification more important than donor identification?

iMarketSmart

Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio.

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Are You The Gardener Or The Fundraiser?

The Agitator

In Are You an ATM or a Fundraiser? I raised the issue of how ‘disrespect’ — for the profession, for each other, and for the donor — is contributing to a bleak future for our sector. Claire Axelrad was among Agitator readers who added to the ‘what’s wrong’ list. “ The lack of a philanthropy culture stems directly from the TOP. From leaders who view money as ‘filthy lucre’ and fundraisers as ‘money grubbers.’

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The Future of Visual Social and What It Means for Nonprofits

J Campbell Social Marketing

On Wednesday, I’ll be moderating a panel of distinguished visual marketing experts at the Social Tools Summit in Boston. My panel is entitled: “ Pics, Videos, and Infographics, Oh My! The Future of Visual Social ” – one of my absolute favorite topics.

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How to Plan a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening.

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How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it.

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Will you be at Blackbaud’s BBCON next week? I will!

iMarketSmart

NOTE: IF YOU WANT TO MEET-UP WITH ME AT BBCON, SCROLL DOWN. Lawrence Henze, Greg Ring and me. At 9 am next Thursday (October 19th), I’ll be speaking with Lawrence Henze (Principle Consultant, Target Analytics) and Greg Ring (Co-Founder, Fulcrum Philanthropy Systems).

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Say ‘Yes’ To These 5 Activities

The Agitator

A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 price is out of my nonprofit range.” I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.

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Ep236: REI Aims to Reclaim Outdoors for Women with 'Force of Nature'

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Laura Swapp , Director of Public Affairs & Next Gen Marketing at REI , about an ambitious new campaign called Force of Nature.

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How About a Relationship Building Day?

Ann Green

By now you’ve all heard about GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. We’re saturated with information about participating. Perhaps you’ve participated in the past and it’s been successful or maybe it wasn’t. Perhaps you’re thinking about participating for the first time. My problem with GivingTuesday and any giving days, for that matter, is they focus too much on getting donations. Many of these donors are first-time donors who don’t give again.

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Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? Charities have been asking this question with increased frequency in light of a dizzying array of controversial news items that have a clear connection to the nonprofit world.

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7 steps to decline donations you can’t accept

iMarketSmart

She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00). In my opinion your refusal speaks to the shortsightedness and ineptness of those who review such proposed gifts.” ” Wow!

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Have You Lost Your Soul?

The Agitator

In his post yesterday , Roger suggested that fundraisers — no matter how happy they might be in their current position — should occasionally interview elsewhere as a means of garnering fresh ideas and stretching their professional horizons.

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Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

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Paul De Gregorio Interview

Wild Woman Fundraising

Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns.

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3 Things You Probably Didn’t Know about Communications Measurement

Kivi's Nonprofit Communications Blog

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting. There’s a whole association dedicated to communications measurement.

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2017 Major Gifts Fundraising Benchmark Study – Episode 13

iMarketSmart

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at [link]. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |.

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Year-End Upgrading In Minutes

The Agitator

There’s no better time than the year-end giving period to significantly upgrade your donors. By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks.

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Give Your New Donors a Warm Welcome

Ann Green

After you send your year-end appeal, you’ll most likely gain some brand new donors, which is good news. The bad news is over 70% of these first-time donors won’t make a second gift. Don’t let that happen to you. Nonprofit organizations don’t spend enough time trying to keep their current donors.

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King Arthur and Nonprofit Appeal Letter Stories

Wild Woman Fundraising

Read the first part of this post here. According to Robert McKee, there are 4 Primary techniques for Progression. Social progression -Widen the impact of character actions into society. Personal progression -Dark personal secrets.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Zambra. Asheville, NC. It’s the end of another week so join me for some fresh Mixed Links… Find out How to Smash Your Blogging Goals in Just 5 Days (although the tips here would work with all kinds of goals).

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Why You Should Hire a Fundraising Consultant – Episode 15

iMarketSmart

On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

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