Trending Articles

6 Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work.

The 80-20 Rule is DEAD!


It’s no longer 80-20 but, rather, 70/.7. According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year.

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7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” ” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2.

MarketSmart + The Giving Institute


In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest member of The Giving Institute.

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The murky waters of government employment and political neutrality

Public Sector Marketing 2.0

The Government of Canada has a generally well-written Values and Ethics Code , which public servants must abide by.

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? .

[Guest Post] The Recipe for Nonprofit Committee Failure

Fundraising Coach

Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows.

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Your New Website Demands Attention

Mission Minded

After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded. Digital Nonprofit Web

How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5

Tech Upgrades: Combining Speed, Functionality & Safety


“We are marching down the path of building the best enterprise-grade software for charity fundraising. System scalability and security are top of mind for our customers when it comes to technology." says Chi-Chao Chang, Chief Technology Officer.

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement.

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Introducing, Louis Diez— The Checklist Guy for Fundraising Excellence


Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people who simply want to help others without seeking anything in return. Don’t you agree? That’s how I found Louis Diez.

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Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Messaging

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How to Get the Respect You Deserve As a Nonprofit Social Media Manager

J Campbell Social Marketing

Some people think that social media marketers get to play around on Facebook and Instagram all day and call it a job. How can nonprofit social media managers showcase the work that we do and get the respect that we deserve?

The Purpose of a Thank You Letter is to Thank Your Donors

Ann Green

You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. As you work on your year-end appeal, you need to spend just as much time planning how you’ll thank your donors.

How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line.

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How to Improve and Develop Process at Your Nonprofit


Developing process is tricky. In the world of for-profit businesses there are myriad books , webinars , and even conferences you can attend to help you become a “process” master. Yet, when it comes to nonprofit organizations the literature is fewer and farther between.

Be strategic and curious - not a jerk

Fundraising Coach

Did you read the " Outspoken Donor " article in a recent Chronicle of Philanthropy? I didn't like it very much. But some of the donor's experiences with fundraisers are chilling.

How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

J Campbell Social Marketing

Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform?

5 Ideas to Take Your Social Impact Program Further, Faster [SPONSORED]

Selfish Giving

Is your program or partnership in need of a refresh, or a new, innovative idea to take your impact to the next level? Whether you are a company or a nonprofit, we can all use an infusion of new strategic ideas to drive greater awareness and engagement for social impact efforts.

Do You Have Decision Fatigue? Learn the Symptoms and How to Fight It #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

How many decisions do you think you have you made today? Nah, we can make that many on food choices alone. (My My husband can attest to this). Estimates put the amount of decisions an adult makes at around 35,000. A DAY.

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One Simple Tactic You Can Use to Be More Effective at Everything


I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out.

How to Make Your Online Thanks Yous More Personal

Ann Green

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. One problem with online donations is the poor thank yous that come after your donor has given you a gift.

10 Top Takeaways from the Nonprofit Social Media Summit

J Campbell Social Marketing

The very first Nonprofit Social Media Summit was held on August 29th at Babson College, near Boston, MA – and what a day it was!!

Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Thanks for your patience waiting for the results of the Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great!

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3 Nonprofit Email Unsubscribe Pages That Might Inspire You

Kivi's Nonprofit Communications Blog

You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost.

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Social Media and Newsletter Ideas for October 2019

Kivi's Nonprofit Communications Blog

Wish you had these monthly ideas for social media, blog posts, or newsletter articles a few weeks ago? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

Mixed Links for Nonprofit Communicators – September 27, 2019

Kivi's Nonprofit Communications Blog

Kris’ house. Auburn, AL. Happy Friday, Friends! Are you ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have help with founder’s syndrome, how to be InstaFamous, and Hygee Hype.

Mixed Links for Nonprofit Communicators – October 4, 2019

Kivi's Nonprofit Communications Blog

Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October! Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Do You Need to Organize Your Images and Stories?

Kivi's Nonprofit Communications Blog

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)?

Easy Ways to Lower Your Stress Levels #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

You’re rushed in the morning and you leave your raincoat or umbrella, and it, of course, rains. You didn’t get gas yesterday because you just wanted to get home after a long day and now you have to unexpectedly drive across town to take your child to the doctor.

Our Top Email List Builder: A Quiz

Kivi's Nonprofit Communications Blog

When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. You’ll see it in a few different places.

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Mixed Links for Nonprofit Communicators – September 20, 2019

Kivi's Nonprofit Communications Blog

New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Resources for #GivingTuesday 2019

Kivi's Nonprofit Communications Blog

GivingTuesday is December 3rd this year. That’s just a little over two months away! Last year, the total number of donations approached the $4 million mark (a 45% increase over 2017) with a mean gift size of $105.

7 Reasons Why You Might Just Love Doing Live Videos Instead of Recorded Ones

Kivi's Nonprofit Communications Blog

If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago.

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Mixed Links for Nonprofit Communicators – October 11, 2019

Kivi's Nonprofit Communications Blog

Brick & Spoon. Orange Beach, AL. Happy Friday! It’s my birthday weekend and I already kicked things off with some tennis and mimosas (Nope, I can’t complain about life today!). I did not think to take a picture for the blog though so those are not from today sadly.

Tips on Delegating #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Last week I talked about Decision Fatigue and how it can affect us. One of the tips to combat it was “delegate more.” ” When I worked in the corporate world, I managed the bankruptcy department of a mortgage company.

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