Trending Articles

Overcoming Donor Resistance

The Agitator

Yesterday I raised the question of why did it seem so difficult to get a second gift from a donor. Is it difficult? The stats from The Fundraising Effectiveness Project say the overall retention rate has declined every year since 2013 and looks likely to do so again in 2017. New donor retention is only 17.6%. So we seem to have trouble getting over 80% of first time donors to our nonprofits to make a second gift … to stick around.

Ep241: Nestle Nesquik Raises Funds for Movember with #QuikStache

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Melanie Zachar Kaloski , Nesquik Marketing Manager at Nestle , about QuikStache , a fun campaign with the Movember Foundation to raise awareness of men's health.

Trending Sources

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Bombay Club. New Orleans, LA. The weekend is almost here, ladies and gentlemen! Let’s wind down the week with some Mixed Links… If you haven’t done so yet, could you please take a moment to take our 2018 Nonprofit Communications Trends Survey ?

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Why you should stop looking for fundraising silver bullets and unicorns.


Many marketers/fundraisers desperately hope to find silver bullets or unicorns. They become enamored by shiny objects that are easy to employ. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest.

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Giving Tuesday is just one week away! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large.

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More Trending

A challenge for the fundraisers of the world…


Fundraisers have more competitors now than ever before. Your competition is global. They are everywhere because the Internet has made it easy to become a competitor. Some work from their kitchen tables and others from corporate offices. Scary, isn’t it? You are substitutable. The growth in competition makes your organization exponentially more substitutable. Donors now have more information conveniently available at their fingertips.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. .

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More On 2nd Gifts – Part 1

The Agitator

Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers. In turn, I want to devote two posts to digging into the critical subject of Second Gifts in greater detail; going beyond the basic “how to” advice from Jeff Brooks and John Haydon reported in Tom’s post.

Day in the Life of a Nonprofit Communicator – Gillian Wilson

Kivi's Nonprofit Communications Blog

Gillian Wilson. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Have you ever had one of these horrible bosses?


According to Toni Coleman, interim editor in chief of CASE’s CURRENTS Magazine, there are 4 types of horrible bosses : The micromanager. The disinterested boss. The bully. The abuser. Have you worked for one of them? If so, please share your story in the comments section below. Or, for tips on how to be a better manager, check out Toni’s article here. Related Posts: >>What’s missing from most nonprofit mission statements? >>3

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

It’s hard to believe, but #GivingTuesday , the international day of giving back, is just 22 days away! If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone.

More On Second Gifts — Part 2

The Agitator

Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts.

Ep240: Zillow Aims to Evict Housing Worries with 'The Home Project'

Selfish Giving

Are You Skipping Thanksgiving Too?

Kivi's Nonprofit Communications Blog

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas?

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?


People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. This post was inspired by a horrible meeting. Last week, I met with the Vice President of University Relations at one of the biggest schools in the country. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach.

Your Appeal is the First Step

Ann Green

I imagine many of you are beyond busy working on your year-end appeal, but if you think you can take a deep breath and relax once the letters have gone out, you can’t. Your appeal is only the first step.

How Ethical A Fundraiser Are You?

The Agitator

You can get that answer personally delivered to you in the privacy of your own inbox without anyone else knowing. But first, your help is needed for a research project designed to look more deeply into how fundraisers make difficult decisions in their day-to-day work. As a Board member of the Hartsook Centre for Sustainable Philanthropy, I’m asking Agitator readers to participate in this project which is being conducted by one of the Centre’s PhD students.

What did you make of your suffering this year?

Wild Woman Fundraising

Did you know that US Thanksgiving is basically the worst time to travel in the entire year? Whole slews of people are going back to see families they don’t get along with , to overeat food they don’t really like , and getting stranded at airports thanks to various weather conditions.

WEIGH IN, NONPROFITS: Do You LOVE or HATE Twitter’s New 280 Character Count?

Kivi's Nonprofit Communications Blog

I’ll be honest. My first reaction to Twitter doubling its character count – from 140 to 280 – made me all: via GIPHY. I’m not alone: Twitter users herald new character limits with 280-character howls of despair . We all have 280 characters?

Why you need to know the difference between your donor’s implicit vs. explicit needs


Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it would be great to close more retained life estate gifts. So they instruct their staff to go out there and market them.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

This post features my key takeaways and notes from two events I attended earlier this month here in Ottawa. 1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.”

Being on the east coast-WHAT an adventure!

Wild Woman Fundraising

Right here, this is the face I make when I have such an incredible audience, like I had this last week at the Women in Philanthropy breakfast in Holyoke MA, and at the AFP NJ Philanthropy Day Conference. Thanks to everyone who made it to these two presentations!

Your Nonprofit Annual Report – Shorter and Faster

Kivi's Nonprofit Communications Blog

Did you see yesterday’s post showing that most nonprofit communicators think their workload is too heavy? Not a surprise, right? We’ve been hearing that for a while now, which is why we started developing short, intensive courses with step-by-step coaching.

This week on the podcasts


If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience. Click here to listen!

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals! Say Thanks.

Why Are 2nd Gifts Made?

The Agitator

A couple of blog items floated across my screen the past few days regarding how to “Wow” that first-time giver and get the all-important second gift (e.g., Jeff Brooks here ). It seems the conventional fundraising wisdom is that you have zero chance of getting a third gift and building a donor relationship unless you get a second gift. I think that wisdom has been handed down ever since it was discovered that 3 followed 2. [I

How to develop more collective power at work

Wild Woman Fundraising

Do you ever wish you had a more stable nonprofit job? With better wages? Better benefits and more vacation time? But… what can you do, right? Well, what if there WERE something you could do to develop more collective power at work?

Is Your Workload Too Heavy?

Kivi's Nonprofit Communications Blog

According to the 500+ people who have taken our 2018 Nonprofit Communications Trends Survey , it looks like workloads are too heavy. While these results are not final, it’s definitely an issue we know a lot of you have. What do you think about your workload?

Creating the Disney Experience (EF-0018)


On today’s episode we discuss creating the Disney experience for your donors. Visit [link] for more information about MarketSmart. The post Creating the Disney Experience (EF-0018) appeared first on MarketSmart, LLC |. Podcast

Our EveryAction Hero: United Nations Foundation


Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. Their impact also carries over to #GivingTuesday, the biggest giving day of the year.

A Radical Fundraising Idea

The Agitator

FIRST… A REMINDER : Learn more about 2017 US giving trends. On Thursday, November 16 at 1:00pm EST two experts from the Fundraising Effectiveness Project will hold a Free Webinar about revenue and donor retention in 2017. Join Ben Mille r of DonorTrends and Jon Bidermann of Donor Perfect for this 30 minute session. REGISTER FREE RIGHT HERE.

Going Deeper

Wild Woman Fundraising

Are you frustrated right now? Maybe you’re writing your annual report or appeal letter, but you’re stuck. Or maybe you’re wondering how to connect with a donor and you just can’t seem to get through to them? What could we do to connect better with our donors? How can we help donors feel more connected with us? How do we help them see we don’t just see them as a dollar sign, but someone who is truly a partner in our missions?

Coming Soon: The CALM not BUSY Book Club

Kivi's Nonprofit Communications Blog

In just a couple of weeks, my new book, CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results will be released.

What’s Next for Engagement Fundraising?


A quick announcement about what’s next for the Engagement Fundraising Podcast. Learn more about MarketSmart at [link]. The post What’s Next for Engagement Fundraising? appeared first on MarketSmart, LLC |. Podcast