The World Cup Of Fundraising
JULY 6, 2010
Having just watched The Netherlands eliminate Uruguay (justice being served IMHO), I moved on to reading fundraiser Mal Warwick’s latest newsletter. In particular, an article by Tom Ahern titled We don’t care what our donors think of us caught my eye. Tom talks about a recent fundraising conference where 150 attendees were asked if they conducted donor satisfaction surveys. Tom says not a hand went up. He goes on to discuss how lousy nonprofits are at holding on to donors.