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Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

Convey Urgency. Nearly 50% selected “conveying urgency&# as the most difficult of these four tasks. Cue an Emotional Response.

Does Your Fundraising Depend Upon Urgency?

The Agitator

Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might actually been something reserved for special events and rare occasions. But now we live in a constantly agitated state.

How to Create a Sense of Urgency for Your Nonprofit Message

Fundraising 123

But it also helps to have a sense of urgency. Here are five simple tactics for building a sense of urgency in your next fundraising appeal, advocacy campaign or membership drive. It creates tremendous urgency. Channel attention into action if you want to change the world. So how do you get people to act? Set a deadline.

Now or never: When you want - and don’t want - urgency in marketing

Nonprofit Marketing Blog

When I speak about compelling people to action, I keep coming back to the principle of urgency. It’s one thing to get someone to want to do something—it’s quite another to get someone to do something, now. Inside Influence report says. Bottom line? If you have a tough call to action, let people put it off to another day.

Your Case for Support: Good Design Will Make it Stronger

Mission Minded

Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

Write a SHORT, SIMPLE lift note explaining the resend and adding urgency (see the list below for inspiration). Photo Credit:

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6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

A sense of urgency. A sense of urgency will give your donors that extra nudge they need to take action. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. Some donors will be ready to give as soon as they open your nonprofit email. A specific call to action.

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. What I learned was complacency and “false urgency” are the biggest barriers to getting things done. False urgency by contrast comes from failure. True urgency, on the other hand, is a very good thing. Create urgency through other means.

Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

Emphasize that the recent crises highlights the need for change (and donations or advocacy) and increases the urgency of your call to action. This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster. If your organization: 1) Works on totally unrelated issues.

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

the urgency of the need/aka what happens if you don’t get their donation. What about an urgency that goes with the picture?

Cable News Fundraisers

The Agitator

Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so. Is there a similarity between cable news and the way some nonprofits operate? In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” For many.

No Going Back for This Nonprofit After Switching to a Digital Annual Report

Kivi's Nonprofit Communications Blog

Being able to edit a digital edition at any time puts a little less urgency on developing content. Well, I’ll stop when you stop. Timing.

Five ways to get people to act now

Nonprofit Marketing Blog

But it also helps to have a sense of urgency. Here are five ways to build that sense of urgency. It creates tremendous urgency. My mentor, Bill Novelli, once said to me, “If we’re simply in the business of ‘building awareness,’ we might as well be shoveling pamphlets out of airplanes.” So how do you get people to act? ” 4.

Still-Time Summer Marketing Sizzlers

Getting Attention

And they adjust how they cultivate a sense of urgency during the lazy days of summer. —Lauren Giradin, Marketing and Communications Consultant.

Top 10 reasons major and planned gift officers fail to generate results


Lack of urgency. # Too much rapport building (not enough alignment of organizational needs with donor passions and interests). # Click to tweet.

7 things about email subject lines that will help you save the world


” Don’t be afraid to use urgency words like “important,” “hurry,” or “today.” Click to tweet!

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The 4 T’s of Amazing Fundraising Appeals

Nonprofit Marketing Blog

Here’s how they add up to a better message that works: Timely: Your appeal needs to have a sense of urgency to move donors to act now.

Let’s Be Fearless Communicators

Getting Attention

Let Urgency Conquer Fear: With today’s 24/7 new cycle, this may be the most important and relevant aspect of being fearless.

4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Create a sense of urgency for donating by creating a campaign with a goal and deadline, matching grant, or appeal for specific items or programs that are highly tangible. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough.

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Year-End Fundraising Resources for You

Kivi's Nonprofit Communications Blog

Create urgency in your fundraising posts. Yep, it’s that time of year already. Year-End Fundraising Season. Eastern (10:00 a.m. Downloads.

Stop the Communications-Program Tug of War

Getting Attention

If a request for an email had all the required ingredients for strong performance (urgency, relevance, emotion, etc.), ” “why me?”

Using Psychology To Fundraise

The Agitator

Sense of urgency — no explanation required. Back in January I noted an article by Claire Axelrad — 9 Valuable Shortcuts to Influence Nonprofit Donors — in which she described how to use some proven precepts of persuasion psychology to improve your fundraising prowess. So, what makes a consumer buy? Scarcity — a.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?&#. Here’s what we came up with. You bet I did!

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How the Fundraising Game Has Changed Forever

Nonprofit Marketing Blog

(Editor’s note: Today’s post comes from our friends at the National Council of Nonprofits. A “ game changer.” for generations to come.”

How to make your donors twice as generous

Nonprofit Marketing Blog

It combined a match concept with peer pressure and urgency: “If 75% of donors who see this message upgrade to a recurring donation today, we’ll match all of their donations.”. I’m a big believer in the positive effects of peer pressure (here’s one article on it ). The first was a polite ask to make the gift a recurring donation.

What your year-end appeal is missing

Nonprofit Marketing Blog

While it’s definitely important to remember the key components of an effective fundraising appeal (a clear call to action, a sense of urgency, statements about what a donation will do), what will make your appeal really stand out is an attention-grabbing, emotionally compelling, authentic story.

The Next Big Thing in Fundraising: Emoji Appeals

Nonprofit Marketing Blog

Bonus points for the sense of urgency: Want to give back to your local education group? Now, entire appeals are being written just with emojis!

Does Slacktivism Actually Work?


The efficacy of slacktivism has been a hotly debated issue.

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

It’s the ephemeralness of a takeover that helps give it urgency and energy. Image Source: p/dzN6Vp. Maybe.

5 ways you could be fearless

Nonprofit Marketing Blog

5) Let Urgency Conquer Fear. As a perfectionist, I have to wrestle down a fear of failure on a daily basis. I think we need them.

The Secret Isn’t in the Sauce


Let urgency conquer fear. It’s time to take off your floaties and do more than follow your passion. Your passion only gets us so far.

Must Not Sleep! Must Warn Others! And other tips from fundraising hip hopistas

Wild Woman Fundraising

How do you communicate this urgency? So as I write another blog post at midnight, I’m reminded “Must Not Sleep! Must Warn Others!&#.

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Inspire With Video

The Agitator

For many reasons … creativity, often humor, delivery of raw emotion, ‘gotta see it’ urgency, connection.

Rewriting an Appeal Letter : Cut out the Gangrene

Wild Woman Fundraising

There is no urgency in this letter. ” The urgency comes from what happens when the Ohio Economic Forum is NOT there. Strike this.

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The three signs of social media hysteria - and how to avoid them

Nonprofit Marketing Blog

Stage 1: Urgency. As in, “Everyone’s doing it. We need to do be doing it. Set up a Facebook page. And start tweeting!”. Say” Metrics.

Negative Versus Positive Framing

The Agitator

Threat, urgency and danger might succeed best (i.e., Think about it … we’d all rather hang around positive — versus negative — people. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Negative or Positive Frame — from ConnectedNonprofit.

10% Battery Life

A Small Change

I mean, there is always urgency in the fundraising game and getting our batteries charged just doesn’t always seem like a priority.

Two things it’s easy to forget with social media

Nonprofit Marketing Blog

In the reactive, fast-moving, turbulent world of social media, it’s easy to be swept up with a sense of false urgency. Yet two of the most valuable things you can do involve slowing down: 1. Pausing to think. A little intentionality now saves oodles of lost time later. 2 Stopping to listen. Really listen.

Did people give on #GivingTuesday?

Nonprofit Marketing Blog

A sense of urgency: Naming a day after giving and urging action that particular day seems to have worked for many charities. Since I work at Network for Good , I have access to all kinds of nifty data on giving. We process donations for tens of thousands of nonprofits via their websites and partners like Crowdrise and YourCause.

How to Craft Your Nonprofit Call to Action: Why me? Why now? What for?

Fundraising 123

If there's not a built in sense of urgency for donating -- such as end-of-year campaigns or disaster relief -- you need to show potential donors why it's important to give now. Create a sense of urgency and immediacy in your appeal. Are you disappointed with your fundraising results? Why me? Why now? What for? Who says?