Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

Convey Urgency. Nearly 50% selected “conveying urgency&# as the most difficult of these four tasks. question in your supporters’ heads by conveying a sense of urgency. You can create this urgency in several ways. The easiest way to convey urgency is with an upcoming deadline. You can also convey urgency simply by sharing real-time information. What are some other ways to include urgency in your fundraising appeals?

Does Your Fundraising Depend Upon Urgency?

The Agitator

Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might actually been something reserved for special events and rare occasions. How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY ?


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Onboarding: The Fierce Urgency of Listening

The Agitator

There needs to be a fierce urgency to learning more about each donor as they come into the organization. . The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters. For the young’un’s, Seinfeld was a 90s observational comedy show from that guy who talks to comedians in cars while drinking coffee, the titular Veep, and some other people.).

How to Create a Sense of Urgency for Your Nonprofit Message

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But it also helps to have a sense of urgency. Here are five simple tactics for building a sense of urgency in your next fundraising appeal, advocacy campaign or membership drive. It creates tremendous urgency. If you don't have a campaign planned, think of how you can leverage seasonal or current events to help create a sense of urgency. Nonprofit marketing and fundraising is about motivating people to do something specific - not just to think about your cause.

If you don’t read this right now, you’ll miss out!


After reading that headline, did you feel a sense of urgency? In other words, they aim their scarcity approaches at premium prospects and supporters (major and legacy gift prospects) while providing them with value, exclusivity, and urgency. Urgency is the key here. Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing. Perceived scarcity generates demand because we are hardwired to be loss averse.

Now or never: When you want - and don’t want - urgency in marketing

Nonprofit Marketing Blog

When I speak about compelling people to action, I keep coming back to the principle of urgency. It’s one thing to get someone to want to do something—it’s quite another to get someone to do something, now. Some new research suggests one context when it’s perhaps best to make your issue sound far into the future - and far from urgent: when you are trying to get people to do something they’re likely to resist. Inside Influence report says.

10 Specific Ways to Use Nonprofit Storytelling in Your Next Fundraising Campaign

J Campbell Social Marketing

Create a sense of urgency with your asks – “Only need 257 more people to give to unlock a $50,000 matching gift!”. My storytelling course for nonprofits is OPEN! Learn more and enroll – last chance to get in this year!

Your Case for Support: Good Design Will Make it Stronger

Mission Minded

Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […]. In my last post, I relayed the importance of injecting emotion into your next capital campaign. Emotion, after all, is a key element in our equation for a great case for support. Blog Capital Campaign Nonprofit Branding Nonprofit Communications Nonprofit Design Storytelling Capital Campaigns Case for Support design

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Along with urgency, clearly spell out how the funds will be used. Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

No Comms Staff. Where Do I Start So We Can Be More Strategic?

Kivi's Nonprofit Communications Blog

How can you create some urgency so people will stop doing everything else and follow through on your call to action? I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients.

10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

For users, the act of giving is fun, and there is a sense of urgency with gamification features such as countdown timers and comparing your giving history to your friends. Create a sense of urgency and relevancy by sharing photos and video snippets as they happen.

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6 Overlooked Ingredients Your Year-End Emails Need

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A sense of urgency. A sense of urgency will give your donors that extra nudge they need to take action. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. Some donors will be ready to give as soon as they open your nonprofit email. Don''t make them hunt for the link to your DonateNow page. Make the donate button big, bold, and above the fold. A specific call to action.

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What Motivates People To Give?

The Agitator

Hyped-up urgency? A logical argument? Well researched and presented facts? Proof of results? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” ” Not bad for a commercial! Tom Thanks for the pointer Ken. communications fundraising philanthropy premium

Navigating the Current Climate One Year Later

Ann Green

You also have specific needs and an urgency. Keep Up the Urgency. We’ve just gone through a tough year. It’s around the one year anniversary of when everything started shutting down in the United States. I know it was earlier in other parts of the world.

How to Form and Use an Advisory Board for Your Nonprofit

Get Fully Funded

Protect everyone’s confidentiality while emphasizing the urgency of needs and the vital role your organization plays in addressing these needs. A nonprofit Advisory Board can be a great way to engage key supporters with relevant professional skills, life experiences, and networks.

Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Also, include a sense of urgency whenever you can. When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.

Are You Too Busy to Succeed?


Deadlines create a sense of urgency. As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement. Being busy doesn’t mean you’re accomplishing anything. Here are a few tricks I use to stay efficient, productive and on-target: 1.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


This donation form doesn’t mess around from its call-to-action at the top to the text that creates a sense of urgency with the viewer. Their copy creates a sense of urgency while also explaining the importance of their cause. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors.

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Clearly explain the urgency of the campaign – why now? . Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now?

Why you should simply make your planned giving messages simple.


And, there’s no urgency. And add some urgency… and you have a solid letter. Recently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. Can you say, “awkward position!” ” To say that the author and the target audience is highly educated would be an understatement. Well, as you might have guessed, I did it anyway. And here’s what I told her: The sentences are too long.

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

Write a SHORT, SIMPLE lift note explaining the resend and adding urgency (see the list below for inspiration). Photo Credit: p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.

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How to market the Charitable IRA Rollover?


Urgency is one of the greatest motivators in marketing. The December 31st deadline creates urgency and presents an opportunity for you and your organization. 3 – Try to get prospects to call you for help by promoting the urgency of the deadline. #4 13 – And, of course, point out the urgency of the matter everywhere by emphasizing the deadline and including copy such as: “Act now!”

Top 10 reasons major and planned gift officers fail to generate results


Lack of urgency. # Too much rapport building (not enough alignment of organizational needs with donor passions and interests). # Talking too much; listening too little (“ show up and throw up fundraising “). # Absence of a seriously effective, proven plan/process that gets results. # Inability to unearth and connect deeply with donor wants, needs and desires. # Over-investment in unqualified opportunities. #

4 Easy Ways to Prepare Your Website for End-of-Year Fundraising


Consider creating a series of three or four lightboxes that can communicate urgency as you approach the Dec 31 year-end deadline. The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers. It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support.

The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance


The urgency of leveraging fundraising automation. Fundraising is getting harder. You don’t just feel it. You know it from the data. Retention is getting tougher. Attracting new donors is becoming more costly.

7 Year-End Campaigns to Study for a Stellar Fundraising Season


Forward Together kicks it off with a tried and true method of maximizing year-end contributions—matched contributions.The key to using matched contributions for a year-end campaign is to: (1) have a firm deadline to instill a sense of urgency; (2) clear copy to show donors where their donations are going; (3) an easy to navigate and beautiful donation form. Countdowns are a great way to instill a sense of urgency with your donor base.

Cable News Fundraisers

The Agitator

Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so. Is there a similarity between cable news and the way some nonprofits operate? In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Last January in Better or Worse World ?

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6 Easy Ways to Punch Up Microcontent

Kivi's Nonprofit Communications Blog

Last Chance, Ends Friday, 5 Hours Left) Genuine urgency can motivate action, as long as it doesn’t sound like a sales pitch. Your readers will only gobble up small pieces of information at a time. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. To get your message across, you have to say it well and say it fast.

Instagram Stories: How To Start Using Them For Your Nonprofit

J Campbell Social Marketing

Create a sense of urgency and relevancy by sharing photos and video snippets as they happen. What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic reach is plummeting on Facebook.

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The Ever-Growing Trend of Giving Days

NonProfit Hub

There are many factors at play here, but a combination of city-wide advertising and a sense of urgency, competition and community seems to be the key to why giving days have been, and continue to be, so successful. Urgency. Another reason giving days work so well is the sense of urgency they provide. This adds yet another layer of urgency: if donors don’t get their money in by the end of the day, it won’t make as big of an impact.

How to Get People to Open Your Nonprofit Email

Fundraising 123

Instill urgency. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update. The inbox is a crowded place, so how do you stand out and ensure that your emails are being opened? Here are seven quick tips for better subject lines: 1.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Emphasize the need for the new program, the urgency of providing these services, and the ways supporters can get involved. Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Kristen Dunleavy tells you How to Use FOMO to Create Urgency in Your Email Marketing. May the 4th be with you, friends! I have used the Force to gather the best articles, posts, tips, and more from around the galaxy of marketing and fundraising. It’s time for Mixed Links…. Do your colleagues respect your boundaries at work? Take this survey and let us know. Here are 100+ Social Media Demographics that Matter to Marketers from Hootsuite.

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Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

The key to an effective fundraising post on Instagram is urgency, emotional appeal, and a specific ask. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? . Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 years old. .


A Small Change

When we take too much time to frame a response, we often lose the urgency and personal part of the message. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are. What if people saw our weaknesses, understood our motivations, and witnessed our actions?

Social Media with M+R: How to Measure the Metrics that Matter


Some tactics from Amy to help with conversion: employ big, highly-clickable links, craft a clear call-to-action, create a sense of urgency, use storytelling to show how one small act on social media can result in enourmous impact IRL. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.

Matching Gifts: Bonanza Or Sham?

The Agitator

One advances the offer of a 3 for 1 match … another expresses the urgency of a 4 for 1 match … the third breathlessly proclaims a 5 for 1 match plus a pack of free notepads and labels. Every few weeks I wade into the Sea of Sameness that is my pile of unopened fundraising mail. While leafing through the current batch I came across 3 Matching Gift offers.

Are You Too Busy to Succeed?


Deadlines create a sense of urgency. As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement. Being busy doesn’t mean you’re accomplishing anything. Here are a few tricks I use to stay efficient, productive and on-target: 1.

How To Successfully Launch A Digital Fundraising Campaign For Your Nonprofit

J Campbell Social Marketing

This helps to create urgency for donors. . This post is a guest blog by Candace Cody of CauseVox.

Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

Emphasize that the recent crises highlights the need for change (and donations or advocacy) and increases the urgency of your call to action. How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

10% Battery Life

A Small Change

I mean, there is always urgency in the fundraising game and getting our batteries charged just doesn’t always seem like a priority. I recently saw Big Hero 6 with my daughter at her school’s movie night. It was awesome. The main character’s older brother was an incredibly gifted designer and built a relentless, multi-functional, adaptive, and engaging robot whose only barrier preventing his unceasing efforts to complete his mission was – limited battery life.

5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

An expiration date helps you: Create a sense of urgency: If your people are going to act, they have to act now. Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now. What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.

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