Improve Fundraising Copy by Adding Urgency
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2011
Convey Urgency. Nearly 50% selected “conveying urgency as the most difficult of these four tasks. question in your supporters’ heads by conveying a sense of urgency. You can create this urgency in several ways. The easiest way to convey urgency is with an upcoming deadline. You can also convey urgency simply by sharing real-time information. What are some other ways to include urgency in your fundraising appeals?