Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

Convey Urgency. Nearly 50% selected “conveying urgency&# as the most difficult of these four tasks. question in your supporters’ heads by conveying a sense of urgency. You can create this urgency in several ways.

Does Your Fundraising Depend Upon Urgency?

The Agitator

Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might actually been something reserved for special events and rare occasions. How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY ?

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Onboarding: The Fierce Urgency of Listening

The Agitator

There needs to be a fierce urgency to learning more about each donor as they come into the organization. . The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters. For the young’un’s, Seinfeld was a 90s observational comedy show from that guy who talks to comedians in cars while drinking coffee, the titular Veep, and some other people.).

How to Create a Sense of Urgency for Your Nonprofit Message

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But it also helps to have a sense of urgency. Here are five simple tactics for building a sense of urgency in your next fundraising appeal, advocacy campaign or membership drive. It creates tremendous urgency. If you don't have a campaign planned, think of how you can leverage seasonal or current events to help create a sense of urgency. Nonprofit marketing and fundraising is about motivating people to do something specific - not just to think about your cause.

If you don’t read this right now, you’ll miss out!

iMarketSmart

After reading that headline, did you feel a sense of urgency? In other words, they aim their scarcity approaches at premium prospects and supporters (major and legacy gift prospects) while providing them with value, exclusivity, and urgency. Urgency is the key here. Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing. Perceived scarcity generates demand because we are hardwired to be loss averse.

Now or never: When you want - and don’t want - urgency in marketing

Nonprofit Marketing Blog

When I speak about compelling people to action, I keep coming back to the principle of urgency. It’s one thing to get someone to want to do something—it’s quite another to get someone to do something, now. Some new research suggests one context when it’s perhaps best to make your issue sound far into the future - and far from urgent: when you are trying to get people to do something they’re likely to resist. Inside Influence report says.

Does Slacktivism Actually Work?

EveryAction

One camp argues that the messaging around a cause and the urgency of an organization’s ask can be diluted by the rapid, superficial spread of marketing content. While social media has profoundly amplified the reach and influence of nonprofits, it’s also created a dilemma commonly referred to as “slacktivism.”

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No Comms Staff. Where Do I Start So We Can Be More Strategic?

Kivi's Nonprofit Communications Blog

How can you create some urgency so people will stop doing everything else and follow through on your call to action? I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients.

Your Case for Support: Good Design Will Make it Stronger

Mission Minded

Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […]. In my last post, I relayed the importance of injecting emotion into your next capital campaign. Emotion, after all, is a key element in our equation for a great case for support. Blog Capital Campaign Nonprofit Branding Nonprofit Communications Nonprofit Design Storytelling Capital Campaigns Case for Support design

6 Overlooked Ingredients Your Year-End Emails Need

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A sense of urgency. A sense of urgency will give your donors that extra nudge they need to take action. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. Some donors will be ready to give as soon as they open your nonprofit email. Don''t make them hunt for the link to your DonateNow page. Make the donate button big, bold, and above the fold. A specific call to action.

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4 Easy Ways to Prepare Your Website for End-of-Year Fundraising

EveryAction

Consider creating a series of three or four lightboxes that can communicate urgency as you approach the Dec 31 year-end deadline. The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers.

What Motivates People To Give?

The Agitator

Hyped-up urgency? A logical argument? Well researched and presented facts? Proof of results? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” ” Not bad for a commercial! Tom Thanks for the pointer Ken. communications fundraising philanthropy premium

Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Also, include a sense of urgency whenever you can. When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.

Are You Too Busy to Succeed?

iMarketSmart

Deadlines create a sense of urgency. As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement. Being busy doesn’t mean you’re accomplishing anything. Here are a few tricks I use to stay efficient, productive and on-target: 1.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

EveryAction

This donation form doesn’t mess around from its call-to-action at the top to the text that creates a sense of urgency with the viewer. Their copy creates a sense of urgency while also explaining the importance of their cause. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors.

Why you should simply make your planned giving messages simple.

iMarketSmart

And, there’s no urgency. And add some urgency… and you have a solid letter. Recently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. Can you say, “awkward position!” ” To say that the author and the target audience is highly educated would be an understatement. Well, as you might have guessed, I did it anyway. And here’s what I told her: The sentences are too long.

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

Write a SHORT, SIMPLE lift note explaining the resend and adding urgency (see the list below for inspiration). Photo Credit: https://flic.kr/p/79pL7r. p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.

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Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

The key to an effective fundraising post on Instagram is urgency, emotional appeal, and a specific ask. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? . Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 years old. .

Storytelling Workouts for Year-End Fundraising

EveryAction

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season.

7 Year-End Campaigns to Study for a Stellar Fundraising Season

EveryAction

Forward Together kicks it off with a tried and true method of maximizing year-end contributions—matched contributions.The key to using matched contributions for a year-end campaign is to: (1) have a firm deadline to instill a sense of urgency; (2) clear copy to show donors where their donations are going; (3) an easy to navigate and beautiful donation form. Countdowns are a great way to instill a sense of urgency with your donor base.

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Clearly explain the urgency of the campaign – why now? . Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? What if people aren’t responding, engaging, and making donations? . How do you revamp and rework your dying campaign to make it more successful? .

Top 10 reasons major and planned gift officers fail to generate results

iMarketSmart

Lack of urgency. # Too much rapport building (not enough alignment of organizational needs with donor passions and interests). # Talking too much; listening too little (“ show up and throw up fundraising “). # Absence of a seriously effective, proven plan/process that gets results. # Inability to unearth and connect deeply with donor wants, needs and desires. # Over-investment in unqualified opportunities. #

How to market the Charitable IRA Rollover?

iMarketSmart

Urgency is one of the greatest motivators in marketing. The December 31st deadline creates urgency and presents an opportunity for you and your organization. 3 – Try to get prospects to call you for help by promoting the urgency of the deadline. #4 13 – And, of course, point out the urgency of the matter everywhere by emphasizing the deadline and including copy such as: “Act now!”

6 Easy Ways to Punch Up Microcontent

Kivi's Nonprofit Communications Blog

Last Chance, Ends Friday, 5 Hours Left) Genuine urgency can motivate action, as long as it doesn’t sound like a sales pitch. Your readers will only gobble up small pieces of information at a time. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. To get your message across, you have to say it well and say it fast.

Cable News Fundraisers

The Agitator

Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so. Is there a similarity between cable news and the way some nonprofits operate? In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Last January in Better or Worse World ?

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6 MORE Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

A deadline can be that nudge, creating a new sense of urgency. Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. To recap the first six: The Match Sponsor/Adopt The Menu Fighting Evil The Single Story The Emergency. And, of course, we will again be using the fake organization The Center for Wayward Squirrels to provide some sample language. 6 MORE Fundraising Asks. Let’s Get Ready.

How to Get People to Open Your Nonprofit Email

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Instill urgency. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update. The inbox is a crowded place, so how do you stand out and ensure that your emails are being opened? Here are seven quick tips for better subject lines: 1.

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How to ask for a gift: Do you really have to ask?

iMarketSmart

We DO (sometimes) include a deadline to help provide them with a sense of urgency. You should consider including a deadline to help provide them with a sense of urgency. At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds.

5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now. What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Some tactics from Amy to help with conversion: employ big, highly-clickable links, craft a clear call-to-action, create a sense of urgency, use storytelling to show how one small act on social media can result in enourmous impact IRL. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Kristen Dunleavy tells you How to Use FOMO to Create Urgency in Your Email Marketing. May the 4th be with you, friends! I have used the Force to gather the best articles, posts, tips, and more from around the galaxy of marketing and fundraising. It’s time for Mixed Links…. Do your colleagues respect your boundaries at work? Take this survey and let us know. Here are 100+ Social Media Demographics that Matter to Marketers from Hootsuite.

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5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

An expiration date helps you: Create a sense of urgency: If your people are going to act, they have to act now. Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

Relationships

A Small Change

When we take too much time to frame a response, we often lose the urgency and personal part of the message. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are. What if people saw our weaknesses, understood our motivations, and witnessed our actions?

Matching Gifts: Bonanza Or Sham?

The Agitator

One advances the offer of a 3 for 1 match … another expresses the urgency of a 4 for 1 match … the third breathlessly proclaims a 5 for 1 match plus a pack of free notepads and labels. Every few weeks I wade into the Sea of Sameness that is my pile of unopened fundraising mail. While leafing through the current batch I came across 3 Matching Gift offers.

Are You Too Busy to Succeed?

iMarketSmart

Deadlines create a sense of urgency. As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement. Being busy doesn’t mean you’re accomplishing anything. Here are a few tricks I use to stay efficient, productive and on-target: 1.

10% Battery Life

A Small Change

I mean, there is always urgency in the fundraising game and getting our batteries charged just doesn’t always seem like a priority. I recently saw Big Hero 6 with my daughter at her school’s movie night. It was awesome. The main character’s older brother was an incredibly gifted designer and built a relentless, multi-functional, adaptive, and engaging robot whose only barrier preventing his unceasing efforts to complete his mission was – limited battery life.

2 Mobile Apps that Will Change the Nonprofit Sector

J Campbell Social Marketing

For users, the act of giving is fun, and there is a sense of urgency with gamification features such as countdown timers and comparing your giving history to your friends. Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones , those extremely powerful mini-computers in the palm of our hands.

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Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

Emphasize that the recent crises highlights the need for change (and donations or advocacy) and increases the urgency of your call to action. How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

6 Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

Use the urgency of the situation to motivate action now. The last couple of weeks we talked about ways you can ask your community to get involved with your work in ways that don’t involve donating money. With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. There are many, many ways to ask for money.

Comms in Crisis? You are NOT Olivia Pope.

Kivi's Nonprofit Communications Blog

Communication throughout the pandemic has not stressed the sense of urgency. Scandal ’s badass and fictional White House Communications Director Olivia Pope could solve a nuclear level crisis…IN AN HOUR. But I am assuming that during the course of this year [and this might come as a surprise to your co-workers] that you are NOT Olivia Pope. In the real world of fast-moving news stories, you need a little more time and preparation for crisis communications.

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5 Tips for Telling Difficult Stories

EveryAction

Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great. Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell.

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10 Specific Ways to Use Digital Storytelling in Your Next Fundraising Campaign

J Campbell Social Marketing

Create a sense of urgency with your asks – “Only need 257 more people to give to unlock a $50,000 matching gift!”. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. . In this week’s lesson, I give specific examples of digital storytelling tactics to use during your next fundraising campaign. Catch the replay of the video on my Facebook Page by clicking here.

Year-End Fundraising Resources for You

Kivi's Nonprofit Communications Blog

Create urgency in your fundraising posts. Yep, it’s that time of year already. Year-End Fundraising Season. But you aren’t going to wait til the last minute to plan your campaigns this year. This year, you will have all your ducks in a row before you flip the calendar to November. This year you will OWN year-end fundraising. Here are some resources to help… Live Webinar. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign.