Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

Convey Urgency. Nearly 50% selected “conveying urgency&# as the most difficult of these four tasks. question in your supporters’ heads by conveying a sense of urgency. You can create this urgency in several ways.

Does Your Fundraising Depend Upon Urgency?

The Agitator

Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might actually been something reserved for special events and rare occasions. How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY ?

Onboarding: The Fierce Urgency of Listening

The Agitator

There needs to be a fierce urgency to learning more about each donor as they come into the organization. . The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters.

How to Create a Sense of Urgency for Your Nonprofit Message

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But it also helps to have a sense of urgency. Here are five simple tactics for building a sense of urgency in your next fundraising appeal, advocacy campaign or membership drive. It creates tremendous urgency. If you don't have a campaign planned, think of how you can leverage seasonal or current events to help create a sense of urgency. Nonprofit marketing and fundraising is about motivating people to do something specific - not just to think about your cause.

If you don’t read this right now, you’ll miss out!


After reading that headline, did you feel a sense of urgency? In other words, they aim their scarcity approaches at premium prospects and supporters (major and legacy gift prospects) while providing them with value, exclusivity, and urgency. Urgency is the key here. Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing. Perceived scarcity generates demand because we are hardwired to be loss averse.

Now or never: When you want - and don’t want - urgency in marketing

Nonprofit Marketing Blog

When I speak about compelling people to action, I keep coming back to the principle of urgency. It’s one thing to get someone to want to do something—it’s quite another to get someone to do something, now. Some new research suggests one context when it’s perhaps best to make your issue sound far into the future - and far from urgent: when you are trying to get people to do something they’re likely to resist. Inside Influence report says.

Does Slacktivism Actually Work?


One camp argues that the messaging around a cause and the urgency of an organization’s ask can be diluted by the rapid, superficial spread of marketing content.

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Your Case for Support: Good Design Will Make it Stronger

Mission Minded

Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […]. In my last post, I relayed the importance of injecting emotion into your next capital campaign.

Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Also, include a sense of urgency whenever you can. When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.

4 Easy Ways to Prepare Your Website for End-of-Year Fundraising


Consider creating a series of three or four lightboxes that can communicate urgency as you approach the Dec 31 year-end deadline. The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers.

5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now. What’s your hook?

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5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

An expiration date helps you: Create a sense of urgency: If your people are going to act, they have to act now. Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility.

6 Overlooked Ingredients Your Year-End Emails Need

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A sense of urgency. A sense of urgency will give your donors that extra nudge they need to take action. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. Some donors will be ready to give as soon as they open your nonprofit email. Don''t make them hunt for the link to your DonateNow page. Make the donate button big, bold, and above the fold. A specific call to action.

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Are You Too Busy to Succeed?


Deadlines create a sense of urgency. As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement.

Cable News Fundraisers

The Agitator

Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so. Is there a similarity between cable news and the way some nonprofits operate? In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Last January in Better or Worse World ?

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Inspire With Video

The Agitator

For many reasons … creativity, often humor, delivery of raw emotion, ‘gotta see it’ urgency, connection. Speaking from a fundraising perspective, I love online videos.

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How does racism show up in the nonprofit workplace?

Wild Woman Fundraising

We reference some aspects of white supremacy culture in the interview- including: perfectionism, defensiveness, sense of urgency, paternalism, power hoarding, fear of open conflict, and right to comfort. Sense of Urgency. Listen, Subscribe and Rate to our new podcast episode, here.

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

Write a SHORT, SIMPLE lift note explaining the resend and adding urgency (see the list below for inspiration). Photo Credit: p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again.

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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


This donation form doesn’t mess around from its call-to-action at the top to the text that creates a sense of urgency with the viewer. Their copy creates a sense of urgency while also explaining the importance of their cause. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors.

Our EveryAction Hero: Texas Watch


When things move quickly or a bill is up for a hearing or a vote we have to get that message out and emphasize the urgency of involving our audience to support the legislation. Texas Watch is a nonpartisan citizen advocacy group founded in 1998.

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Matching Gifts: Bonanza Or Sham?

The Agitator

One advances the offer of a 3 for 1 match … another expresses the urgency of a 4 for 1 match … the third breathlessly proclaims a 5 for 1 match plus a pack of free notepads and labels. Every few weeks I wade into the Sea of Sameness that is my pile of unopened fundraising mail. While leafing through the current batch I came across 3 Matching Gift offers.

Storytelling Workouts for Year-End Fundraising


A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season.

Rewriting an Appeal Letter : Cut out the Gangrene

Wild Woman Fundraising

There is no urgency in this letter. ” The urgency comes from what happens when the Ohio Economic Forum is NOT there. THAT creates urgency. Today we’re going to do a little medical clinic on this appeal letter. First, let’s cut out the gangrene.

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What Motivates People To Give?

The Agitator

Hyped-up urgency? A logical argument? Well researched and presented facts? Proof of results? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Kristen Dunleavy tells you How to Use FOMO to Create Urgency in Your Email Marketing. May the 4th be with you, friends! I have used the Force to gather the best articles, posts, tips, and more from around the galaxy of marketing and fundraising. It’s time for Mixed Links….

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6 Easy Ways to Punch Up Microcontent

Kivi's Nonprofit Communications Blog

Last Chance, Ends Friday, 5 Hours Left) Genuine urgency can motivate action, as long as it doesn’t sound like a sales pitch. Your readers will only gobble up small pieces of information at a time. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. To get your message across, you have to say it well and say it fast.

7 Year-End Campaigns to Study for a Stellar Fundraising Season


Forward Together kicks it off with a tried and true method of maximizing year-end contributions—matched contributions.The key to using matched contributions for a year-end campaign is to: (1) have a firm deadline to instill a sense of urgency; (2) clear copy to show donors where their donations are going; (3) an easy to navigate and beautiful donation form. Countdowns are a great way to instill a sense of urgency with your donor base.

10% Battery Life

A Small Change

I mean, there is always urgency in the fundraising game and getting our batteries charged just doesn’t always seem like a priority. I recently saw Big Hero 6 with my daughter at her school’s movie night. It was awesome.

The Secret Isn’t in the Sauce


Let urgency conquer fear. It’s time to take off your floaties and do more than follow your passion. If you’re trying to figure out what career to pursue or how to make the biggest difference in this world, you’re going to be searching for a long time.

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

the urgency of the need/aka what happens if you don’t get their donation. What about an urgency that goes with the picture? Last week I went to London to speak at the Institute of Fundraising’s National Fundraising Convention.

2 Mobile Apps that Will Change the Nonprofit Sector

J Campbell Social Marketing

For users, the act of giving is fun, and there is a sense of urgency with gamification features such as countdown timers and comparing your giving history to your friends. Love it or hate it – Americans are addicted to their phones.

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10 Specific Ways to Use Digital Storytelling in Your Next Fundraising Campaign

J Campbell Social Marketing

Create a sense of urgency with your asks – “Only need 257 more people to give to unlock a $50,000 matching gift!”. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .

Social Media with M+R: How to Measure the Metrics that Matter


Some tactics from Amy to help with conversion: employ big, highly-clickable links, craft a clear call-to-action, create a sense of urgency, use storytelling to show how one small act on social media can result in enourmous impact IRL. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.

Why you should simply make your planned giving messages simple.


And, there’s no urgency. And add some urgency… and you have a solid letter. Recently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. Can you say, “awkward position!”

Top 10 reasons major and planned gift officers fail to generate results


Lack of urgency. # Too much rapport building (not enough alignment of organizational needs with donor passions and interests). # Talking too much; listening too little (“ show up and throw up fundraising “). #

How to market the Charitable IRA Rollover?


Urgency is one of the greatest motivators in marketing. The December 31st deadline creates urgency and presents an opportunity for you and your organization. 3 – Try to get prospects to call you for help by promoting the urgency of the deadline. #4

How to Get People to Open Your Nonprofit Email

Fundraising 123

Instill urgency. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update. The inbox is a crowded place, so how do you stand out and ensure that your emails are being opened? Here are seven quick tips for better subject lines: 1.

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Year-End Fundraising Resources for You

Kivi's Nonprofit Communications Blog

Create urgency in your fundraising posts. Yep, it’s that time of year already. Year-End Fundraising Season. But you aren’t going to wait til the last minute to plan your campaigns this year. This year, you will have all your ducks in a row before you flip the calendar to November.


A Small Change

When we take too much time to frame a response, we often lose the urgency and personal part of the message. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are. What if people saw our weaknesses, understood our motivations, and witnessed our actions?

5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday

J Campbell Social Marketing

I love creating and launching online fundraising campaigns , especially ones with built-in international buzz and a sense of urgency. Friendly reminder – #GivingTuesday 2017 is less than 100 days away!

Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

Emphasize that the recent crises highlights the need for change (and donations or advocacy) and increases the urgency of your call to action. How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

5 Tips for Telling Difficult Stories


Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great. Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell.

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Using Psychology To Fundraise

The Agitator

Sense of urgency — no explanation required. Back in January I noted an article by Claire Axelrad — 9 Valuable Shortcuts to Influence Nonprofit Donors — in which she described how to use some proven precepts of persuasion psychology to improve your fundraising prowess. Here’s another go at the same theme … this time 15 ways psychology can boost commerce sales from ClickZ provides the tips … with illustrations of each approach at work.