Cause Related Marketing

MAY 21, 2007

It's not often that I get to 'break' news here at the Cause-Related Marketing blog, but today I do.Here's a press release, leaked to me, which announces that The Humane Society of the United States is the tenth charity to benefit from Windows Live Messenger's cause-marketing campaign called the i'm Initiative.The Humane Society of the United States Announces Participation in the i’m Initiative.

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FEBRUARY 20, 2011

Deadline: March 4, 2011 National Community Reinvestment Coalition Invites Grant Proposals for Initiative to Empower Older Adults The National Community Reinvestment Coalition , (NCRC) with support from Atlantic Philanthropies , has announced its 2011 Request for Proposals for National Neighbors Silver, an initiative to support and empower older adults across the United States. From The Foundation Center. [If

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OCTOBER 26, 2012

Advice Blogs Branding Communications Dashboards How-to Nonprofit Public Relations Resource Reviews Site Administration Software Review Technology Video Web Design Writing Charitable organization Community organization development Federal government of the United States Fiscal year Fundraising George W. Bush Government Grants Non-profit organization Nonprofit organization United States Department of Health and Human Services United States Department of Labor

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United States Resources Budget Faith 100

Non Profit Marketing 360

SEPTEMBER 13, 2011

Civics Communications Community Low-Income National/International News and Current Affairs Newspaper Article Opinion Politics Report Web and Print Business Christopher Lasch David Brooks economy Economy of the United States education Great Recession Henry Ford Jeffrey Goldberg Middle class Stock Market Sustainability United States United States EconomyThe oft-discussed possibility of a double-dip recession still looms darkly on the near horizon.

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OCTOBER 10, 2011

Deadline: November 10, 2011 (Pre-Proposals) Fisheries Innovation Fund Invites Pre-Proposals The National Fish and Wildlife Foundation 's Fisheries Innovation Fund is a grant program designed to foster innovation and support effective participation of fishermen and fishing communities working to create sustainable fisheries in the United States. From The Foundation Center. [If

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FEBRUARY 27, 2011

Deadline: April 18, 2011 Applications Invited for Rosalynn Carter Fellowships for Mental Health Journalism As part of an international effort to reduce the stigma and discrimination surrounding mental illness, the Carter Center annually offers the Rosalynn Carter Fellowships for Mental Health Journalism to support journalists from the United States, Romania, and South Africa in reporting on topics related to mental health or mental illnesses. From The Foundation Center. [If

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South Africa United States Romania Africa 50

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JANUARY 13, 2012

Advocacy Blogs Campaigns Cause Marketing Civics Communications Community Marketing National/International News and Current Affairs Nonprofit Opinion Politics Site Administration Social Media Technology advocacy Advomatic Charitable organization communication ComputerWorld Go Daddy GoDaddy MasterCard Non-profit organization Online Communities PayPal Reddit SOPA United States United States CongressCould SOPA chill free speech?

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Non Profit Marketing 360

JULY 4, 2011

Civics Development Fundraising Marketing Measurement News and Current Affairs Nonprofit Volunteerism American Red Cross Independence Day (United States) International Red Cross and Red Crescent Movement Organizations philanthropy Red Cross United StatesHappy Independence Day! First, MKCREATIVE wishes you a happy Independence Day. We hope you are enjoying a day of grilling and a night of fireworks – all with family and friends.

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JULY 12, 2011

Aging Assisted Living Healthcare Independent Living Nursing Home Retirement Living Seniors Life Storytelling Ageing Baby Boomer Baltimore Business economy marketing Maryland New York Academy of Medicine New York City Service provider UMBC United States United States Census Bureau University of Maryland Baltimore CountyBrenda Becker. We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant.

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MARCH 8, 2013

Nonprofit Agitator donors Fundraising Hispanic Non-profit organization Politics Race and ethnicity in the United States Census RepublicanCartoon by Thomas Nast. Roger Craver, whose blog isn’t called “The Agitator” for nothing, has laid out a provocative question to fundraisers: Are you making the same demographic mistake as the Republican Party ?

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APRIL 18, 2012

At the unit I’m working for, we write about advertising and marketing. Blogs Cross-Post News and Current Affairs Nonprofit Opinion Perspectives Don Akchin marketing Non-Governmental Organization Nonprofit organization Osocio Pinterest Twitter United StatesMark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes.

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Advertisement Advertising United States Best 174

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JULY 3, 2011

Database Development Donor Acquisition Major Gifts Nonprofit Software Review Technology Tools Business Donation donor management donors Fundraising Idealware Non-profit organization NTEN Organization software United StatesNow you have valuable help as you try to figure out the best donor management system for your organization. NTEN and Idealware, two trusted names in nonprofit technology, have jointly published A Consumer’s Guide to Low-Cost Donor Management Systems.

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Non Profit Marketing 360

JANUARY 25, 2012

I was raised in a household that never used the term social justice but my father, because he was a foreigner and always felt different in the United States, taught me that being different is not bad. Community Cross-Post Development Donor Acquisition Grants Marketing Nonprofit Perspectives Adrian Sargeant communication Don Akchin Facebook Fundraising Holy Grail Nonprofit organization Social justice Social Media United States

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Non Profit Marketing 360

APRIL 13, 2012

Communications Community Cross-Post Marketing Nonprofit Opinion Resource Video Arts BRIC brooklyn Brooklyn Decker Community Media Creative director Jonathan Lief New York Retail Social Media Strategist Television Television program United States WNBC

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Television Video Report United States 140

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JANUARY 26, 2013

Urban Farming brooklyn East New York East New York Brooklyn East New York Farms ENYF greening Intern internship Journalism Metro Areas New York November NYC United StatesThe folks at East New York Farms are now taking applications for the 2013 Youth Internship program. ENYF are looking for youth ages 13-15 who live or go to school in East New York and are interested in making a difference in their community.

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AUGUST 31, 2011

And yet, when the earthquake and tsunami hit Japan earlier this year, the American Red Cross was the number one charity in the United States in terms of receiving and distributing gifts to Japan. Communications Cross-Post Fundraising Interview Marketing Nonprofit Perspectives Study American Red Cross Denver Hurricane Katrina Japan Kleenex marketing Non-profit organization San Francisco San Francisco AIDS Foundation United States

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JCA Insights

NOVEMBER 18, 2013

Uncategorized Analytics Big data Business Intelligence Data Data mining Predictive analytics Predictive modelling United States JCA’s President and CEO Steve Jacobson recently presented a session on predictive modeling at the 2013 National Arts Marketing Project (NAMP) conference in Portland, Oregon. Steve delivered findings from a predictive analytics project we did with a client.

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JANUARY 10, 2013

Williams, the inspector general at the United States Postal Service , is considering plans to make the entire system digital (including your mailing address) and securely connected to your other digital communications. Forever stamps still good after the 27th. We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks.

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FEBRUARY 3, 2012

Advertising authenticity Branding Facebook Marketing Skills Nonprofit Slide Presentations Social Media Twitter Advertising Age Bob Garfield Digital media Pew Internet Pew Internet Project United StatesIt’s not easy to keep up with the new digital media, much less understand it. But this provocative article in Ad Age , by Doug Levy and Bob Garfield, offers a look at the big picture.

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APRIL 12, 2012

Communications Community Cross-Post Marketing Nonprofit Opinion Resource Video Arts BRIC brooklyn Brooklyn Decker Community Media New York Retail Television Television program United StatesBrooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.

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Non Profit Marketing 360

JUNE 25, 2013

Aging Community Design Major Gift Marketing Nonprofit Philanthropy Research Technology Web and Print Web Design Baby Boomer demographics elderly Jakob Nielsen nielsen Nielsen Norman Group research Seniors trends United States Usability Web usability website This will probably seem obvious: older people have a harder time using the Internet. This, too, may seem obvious: the people most likely to be major donors to nonprofits are older older people.

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Websites United States Blogger Internet 100

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OCTOBER 26, 2011

Advertising Campaigns Civics Communications Community Direct Mail eNewsletter Fundraising Marketing Marketing Budget News and Current Affairs Nonprofit Public Relations Publications Report Resource Charitable organization economy Mail Marketing and Advertising Non-profit organization Postal Regulatory Commission United States Postal Service

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Non Profit Marketing 360

OCTOBER 26, 2011

Advertising Campaigns Civics Communications Community Direct Mail eNewsletter Fundraising Marketing Marketing Budget News and Current Affairs Nonprofit Public Relations Publications Report Resource Charitable organization economy Mail Marketing and Advertising Non-profit organization Postal Regulatory Commission United States Postal Service

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Non Profit Marketing 360

JANUARY 26, 2012

The United States Postal Service has been struggling financially for the last few years. The Bush Administration saddled the service with pre-paying its future retiree benefits for a decade (2006-2016), a demand uniquely imposed on the USPS. Bush’s policy meant the service went from profits in the $1.4 billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open.

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OCTOBER 27, 2011

Aging Communications Health Healthcare Retirement Living Seniors Life Study Technology Video Wellness Agriculture in the United States American Academy of Neurology communication Cost-effectiveness analysis Diagnosis Health care Mayo Clinic Neurology University of Utah School of Medicine video

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Non Profit Marketing 360

OCTOBER 27, 2011

Aging Communications Health Healthcare Retirement Living Seniors Life Study Technology Video Wellness Agriculture in the United States American Academy of Neurology communication Cost-effectiveness analysis Diagnosis Health care Mayo Clinic Neurology University of Utah School of Medicine video

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AUGUST 8, 2011

Well, we all know that fundraising trends in the United States since the economic crisis have been anything but encouraging. Development Donor Acquisition Education: General Fundraising Grants and Funding Major Gifts Marketing Nonprofit Report Baltimore Charities development Donation economy education Financial services Fundraiser marketing Maryland Non-profit organization PRWEB United States University of Maryland Baltimore CountySusan Emfinger of UMBC.

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OCTOBER 21, 2011

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

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OCTOBER 21, 2011

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

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OCTOBER 20, 2011

Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life Associated Press COLA Cost of Living Allowance economy Government Great Recession Medicare ProAging Retirement Social Security United StatesSocial Security has built into its law and budgets a ‘ Cost of Living Adjustment ‘ (COLA) tied to inflation and/or rising prices.

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JANUARY 10, 2012

Nonprofit Barack Obama Business communication Marketing and Advertising New York Times Non-profit organization Online Communities Politics Rate of return Republicans Return On Investment ROI Social network Twitter United States White HouseClick to enlarge.

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NOVEMBER 15, 2011

The American Association of Retired Persons challenges five of the most commonly-stated myths about the state of Social Security, even in the midst of the economic malaise we continue to struggle with. Aging Civics Community eNewsletter Grandparents Independent Living National/International News and Current Affairs Politics Retirement Living Seniors Life AARP American Association of Retired Persons Medicare ProAging Retirement Social Security United States federal budget

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Non Profit Marketing 360

AUGUST 2, 2011

Aging Assisted Living Healthcare National/International News and Current Affairs Nursing Home Politics Retirement Living Wellness Business economy Elder Care Elderly care Health care Hospital Investing Joe Baker Medicaid Medicare Nursing home United States White HouseWhile the ‘compromise’ over the debt ceiling was being shouted over , many analysts noted that the world’s stock markets were, at most, simply unnerved.

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MAY 1, 2012

a state that otherwise has no Apple corporate presence at all ? simply to claim the o% state tax on corporations and avoid the 8.84% that California demands. Because of California’s state budget crisis, De Anza has cut more than a thousand courses and 8 percent of its faculty since 2008. Apple, of course, is not responsible for the state’s financial shortfall, which has numerous causes. The corporation is in California, but not its tax liability. Apple Inc.

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Non Profit Marketing 360

APRIL 26, 2012

NPM360: Are the Australian charities feeling as challenged as we are in the States to keep the revenue coming in? Blogs Communications Community Copyrighting Cross-Post Development Donor Acquisition E-Mail eNewsletter Grants Major Gift Major Gifts Newsletter Nonprofit Perspectives Publications relationships Storytelling Writing Amnesty International Australia Hong Kong New Zealand Nonprofit organization Southeast Asia United States Violence Against Women

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AUGUST 30, 2012

This is the first post-’Citizens United’ national election , so the astute political junkies are paying attention to the money flow from corporations and unions that need report their large donations until after the voting has been counted. With the (delayed) start of the Republican Convention in Tampa earlier this week, the really officially serious campaign season starts.

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OCTOBER 26, 2011

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Blogs Cause Marketing Communications Community Cross-Post Fundraising Interview Marketing Nonprofit Perspectives Philanthropy Associates Business Cause marketing Chicago Children's Miracle Network General Mills marketing Miracle Network Non-profit organization PAUL United States

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DECEMBER 22, 2011

million charities in the United States alone, and we’re not the only mature philanthropic market.) Campaigns Communications Community Donor Acquisition eNewsletter Fundraising Marketing Marketing Skills Nonprofit Perspectives Philanthropy Publications Publications Design Writing Adrian Sargeant Advertising mail Business Cause marketing Don Akchin Donation Minnesota Non-profit organization Social Media United States

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Non Profit Marketing 360

SEPTEMBER 7, 2011

’ Aging Blogs Communications Community Diet Fitness Health Healthcare Independent Living News and Current Affairs Retirement Living Seniors Life Wellness economy elderhood Longevity Massachusetts Institute of Technology Old age People Retirement Seniors Social Security United States WorkforceGolden or just a Goose Egg? For many, the Stock Market Crash of 2008 wiped out most of their retirement savings.

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Non Profit Marketing 360

AUGUST 1, 2011

Campaigns Communications Crowdfunding Development Donor Acquisition Fundraising Grants and Funding Marketing Nonprofit Web and Print Web Design Charity Navigator Christmas and holiday season Convivio design development Donation FrogLoop marketing Non-profit organization United States VeriSignNot really. Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause.

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SEPTEMBER 16, 2011

Aging Assisted Living Community eNewsletter Health Healthcare Independent Living Report Resource Retirement Living Seniors Life Wellness AARP American Association of Retired Persons Baby Boomers Caregiver economy Health care Medicare Parent United StatesCaregiving among younger people as their Boomer parents move toward retirement is so common that they do not even consider it caregiving.

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OCTOBER 6, 2011

Uncategorized Aging Harvard School of Public Health Health Medicare National Institutes of Health NPR Retirement Social Security United StatesLast Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement. The report was conducted by NPR, the Robert Woods Johnson Foundation and the Harvard School of Public Health.

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AUGUST 24, 2011

Blogs Community Cross-Post Development Donor Acquisition Fundraising Grants Grants and Funding Interview Major Gift Major Gifts Nonprofit Perspectives Business Facebook Google LinkedIn marketing Marketing and Advertising New York City Non-profit organization Social Media United StatesThis interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. “A A Small Change” is a blog about fundraising.

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