Q & A on Social Marketing

SocialButterfly

In the United States, the CDC’s e-Health Marketing group tends to lead the way. Speaking of experts, I would deem Craig Lefebvre as one of them, and an amazing one. On his blog, he recently posted a set of questions terming it “ An Environmental Scan of Social Marketing.&#

Finally revealed, a profile of the ideal major gift officer

iMarketSmart

and the United Kingdom. Thanks to the Education Advisory Board , we now know what the ideal major gift officer looks like. Their Advancement Forum sought to understand what makes a top major gift officer tick.

How NOT to design the perfect fundraising campaign

iMarketSmart

According to The Telegraph newspaper in the United Kingdom, 2,000 people were asked what they liked about their favorite cars in an effort to design the perfect automobile. Today I would like to discuss how NOT to design the perfect fundraising campaign.

Design 130

Will Donation Box Fundraisers Soon Be a Thing of the Past?

Selfish Giving

One smart fundraiser in the United Kingdom involved people turning in their old coins and bills before they were removed from circulation. "Earlier this year, a U.S. Bank survey found that 50 percent of Americans carry cash with them only about half the time.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.

Benchmarking a worldwide NGO

DonorDigital

WWF , formerly the Worldwide Fund for Nature, is a global organization acting locally through a network of over 90 offices in over 40 countries from Australia to the United Kingdom.

Making your Major Gifts Call

Wild Woman Fundraising

Judith Nichols is a development practitioner, author and consultant with a variety of not-for-profit clients across the USA, Canada, Australia, South America, the United Kingdom, and Europe. This is part three in a series of ten on how to make major gift asks. To read part one, Starting your Major Gifts Program, go here. To read part two, Who is a major donor, go here.

What Brexit means for US

Wild Woman Fundraising

It may be the end of the United Kingdom. What will Brexit mean for England’s charities? How will Brexit affect America’s nonprofit? What will Brexit do to Canada’s nonprofit sector? We can have no way of knowing at this point, but we can hazard some guesses.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

Global 100

#PublicMedia: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters

Non Profit Marketing 360

Recent events in the United Kingdom and here on the east coast of the United States has encouraged professional reporting institutions to reach out to the Twittosphere to try to bring some higher level of expectation to those claiming to report from the riots in English cities or through the mayhem of Hurricane Irene that soaked the eastern seaboard this weekend. Which is not to say millions haven't tried it.

Who is a major donor?

Wild Woman Fundraising

Judith Nichols is a development practitioner, author and consultant with a variety of not-for-profit clients across the USA, Canada, Australia, South America, the United Kingdom, and Europe. This is part two in a series of ten on major gifts for your nonprofit. To read part one, go here ! What are major gifts? Gifts that make a significant difference for your organization. Why pursue leadership or major gifts?

Starting Your Major Gifts Program

Wild Woman Fundraising

Judith Nichols is a development practitioner, author and consultant with a variety of not-for-profit clients across the USA, Canada, Australia, South America, the United Kingdom, and Europe. This is part one in a series of ten on major gifts. What are major gifts? Gifts that make a significant difference for your organization. Why pursue leadership or major gifts? Because this is the way you can get money in the shortest amount of time with the least cash outlay by your nonprofit.

Newsletter: 3 Legs of Cause Marketing Success; City Year Talks Corporate Partnerships; Meet Jane Walker

Selfish Giving

A nice round-up here of cause marketing campaigns in the United Kingdom. I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing. My answer is a firm NO.

The Cause Marketing Post in Which I Invoke Both God and Andrew Carnegie

Cause Related Marketing

A more recent study in the United Kingdom turned up very similar results. America’s first real philanthropist, Andrew Carnegie, funded some 2500 libraries between 1883 and 1929 in the United States, Canada, the UK, Australia, and New Zealand. In the United States, most of the Carnegie Libraries became, in time, public libraries supported with public funds.

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

If I was a business in the United Kingdom, I would partner with Marie Curie in a heartbeat. Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ?

The Future of Social Marketing: Craig's Happiness Talk

Social Marketing and Social Change

In the United Kingdom, statistical authorities are experimenting with National Well-being. It is an international observance brought into being by a resolution of the United Nations General Assembly.

Paul De Gregorio Interview

Wild Woman Fundraising

So there’s some really effective stuff being done in Facebook Messenger by the Labor party in the United Kingdom. Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns.

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How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Here's something I bet you didn't know: the National Trust Magazine , the print publication of the UK's National Trust , which cares for the country’s historic monuments and properties, has the highest print circulation of any magazine in the United Kingdom.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

United Kingdom. The AICPA’s Not-for-Profit Industry Conference is the event that unites CPAs and finance professionals across the spectrum of innovation, from pioneer to novice.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

First, it’s one of a few cause-related promotions that’s been imported into the United States. Over the past three decades Red Nose Day has raised over $1 billion in the United Kingdom.

Competencies for Social Marketing

Social Marketing and Social Change

Fourali (2009) described the process of developing best practice standards for social marketing in the United Kingdom by the Marketing and Sales Standards Setting Board (MSSSB). The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

It highlights results from a survey of 10,000 consumers in 10 countries (United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan). Today, my colleague Kate Olsen highlights findings from the 2011 Cone/Echo Global CR Opportunity Study.

6 More YouTube Tips for Nonprofits

Nonprofit Marketing Blog

YouTube offers a nonprofit program for legal nonprofits in the United States, Canada, the United Kingdom, and Australia. Here are six more great tips for YouTube from Heather Mansfield, author of the new book, Social Media for Social Good. She agreed to me printing her 11 YouTube Best Practices for Nonprofits here. Enjoy these six - and check out the other five in yesterday’s post. I also recommend Heather’s very useful book here. Display Subscribers and Friends.

Read My Corrections Of A Poor Annual Appeal Letter I Received So Your Nonprofit Crafts Professional and Sucessful Donation Requests That Retain Past Donors and Create New Ones

Seeking Grant Money Today

4) Make checks payable to NONPROFIT, and send to: "NONPROFIT 221B Baker Street London, England, United Kingdom "Thank you in advance for your kind consideration. It is the time of year that nonprofits send out annual appeal solicitations in order to get ahead of donors planning to give. Nonprofits solicit during the final quarter every year so that they might be one of the organizations a donor chooses to give to.