#SM4NP: ‘Kony 2012? Still Stirs Engagement, Controversy, And Embarrassment

Non Profit Marketing 360

As Jon Stewart pointed out in an earlier segment, reporters like Anderson Cooper, Diane Sawyer, and Brian Williams have been producing stories about Kony’s terrible exploits since the turn of the millennium (at the height of his powers in Uganda) but to no notable effect. The real problem for those who challenge the video, is that Kony is already mostly down, and certainly in Uganda where the video focuses its attention. ” said Amos Apiliga a teacher in northern Uganda.

Uganda 116

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

An even more sinister reading of the evangelical underpinnings of the organization and its ambitions in Uganda comes from the UK’s Guardian.com. Pearson, and Jared White – who in late 2009 went on a cross-Africa motorcycle trip with three young Americans who are working to develop The Fellowship’s programs in Uganda, including Eric Kreutter – son of Tim Kreutter, The Fellowship’s longtime American leader on the ground in Uganda.

Viral 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Non Profit Marketing 360

Explains the complications around Kony’s movements outside Uganda in the last few years? Today is the day. Probably. As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown viral video Kony 2012 has been viewed well over 100 million times.

#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)

Non Profit Marketing 360

Last week , we introduced one of the founders of CauseVox, Rob Wu, who told us about the integrated platform he and Jefferson Chang developed after their experience working with nonprofits in Uganda in 2008. The young men saw the need to bring together online tools like website customization, social-media outreach, and donor tracking for smaller nonprofits so that they could use all these tools in an affordable and scalable manner.

Tools 109

Deal Points When Cause Marketing With a Celebrity

Cause Related Marketing

Tags: Louis Vuitton Conservation Cotton Initiative Uganda Edun Conde Nast Traveler Bono

Kony 2012 Part 2—Back to Build Credibility

Getting Attention

Narrator Ben Keesey, IC’s CEO, takes a measured approach, focusing on people working on the ground in Uganda speaking to the value of the attention generated by the first video. Invisible Children’s (IC) Kony 2012 is the poster child of nonprofit video storytelling. It got attention (50 million YouTube views in the first week of release) and generated some level of understanding of the atrocities of Joseph Kony, the Ugandan rebel leader, and his LRA army.

Build 141

Do Only Lazy Fundraisers Avoid Chat Tools?

iMarketSmart

So I began a look around and only after an exhaustive search was I able to finally find one on Volunteer Uganda’s website. You may or may not have noticed that we have a chat tool on the bottom right corner of our website here at MarketSmart. It’s blue. If you click it, you can chat with one of my staff — usually a Solutionist. Granted, we’re not always right next to our computers, so sometimes we set the tool to say, “We’re not available.”

Tools 131

Day in the Life of a Nonprofit Communicator – Philip Masembe

Kivi's Nonprofit Communications Blog

He has worked with many media organizations in Uganda including The Daily Monitor (NMG) & The Sunrise Publications where he gained expertise in news sourcing. Philip Masembe. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′ The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice. But will it hold up to scrutiny?

Viral 109

Nonprofit Spotlight: True Impact Ministries

Nonprofit Marketing Blog

Ten years ago, when True Impact’s founders Andy and Susie Stewart first began their work, they brought a small team of volunteers to Uganda to help build a modest school house. Network for Good works with so many amazing nonprofits and we want to introduce you to them and the great work they are doing!

Sylvia Allen: Featured Fundraiser

A Small Change

Sylvia’s Children is a 501 (c) 3 that works with school children in Uganda. The featured fundraiser this month is Sylvia Allen of Sylvia’s Children. What keeps you going? Why do you keep working in development? I have a goal of making a difference in children’s lives through education. We have grown from a school that educates 439 to one that educates 1,002.

Uganda 103

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

Some of the countries outside the US that were there included Canada, Columbia, Czech Republic, Spain, Indonesia, Israel, Italy, Malta, Mexico, Pakistan, Romania, Somalia, Turkey and Uganda. How do I help public health professionals disrupt their usual ways of doing their work? That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week.

Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

And aside from the technology of their underwear, they used a BOGO approach that benefits the Uganda-based organization AFRI-pads. In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 million of which actually backed at least one project to the tune of $274 million in 2012 alone. That’s almost twice as much money as the National Endowment for the Arts spent in the same year.

Time Magazine’s ‘Wireless’ Issue

The Agitator

Disease Can’t Hide (mobile saving lives in Uganda). I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World. Elections Will Never Be The Same. Doing Good By Texting. Bye-Bye, Wallets. Gadgets Go To Class (using mobile in the classroom).

Time Magazine’s ‘Wireless’ Issue

The Agitator

Disease Can’t Hide (mobile saving lives in Uganda). I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World. Elections Will Never Be The Same. Doing Good By Texting. Bye-Bye, Wallets. Gadgets Go To Class (using mobile in the classroom).

#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

We wrote last week about the doubts surrounding the viral video ‘Kony 2012′ meant to inspire a public campaign against Joseph Kony’s child army in Uganda ? if that army still exists and Kony is indeed in Uganda. It has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true.

Uganda 116

Buy One Give One Blankets

Cause Related Marketing

The first batch of Information Blankets are headed for Uganda, where, the website says , the infant mortality rate is 76.9 The New York office of design firm Beattie McGuinness Bungay has designed and is now selling an infant blanket meant to help new parents in the developing world to understand things like vaccinations, average infant growth, breast-feeding, illness-warning signs and the like, and they’re taking a BOGO approach to marketing the blankets.

Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

Claire Morgan, a social media intern with Building Tomorrow, which builds schools in Uganda, created a rap video to Salt-n-Pepa’s “Shoop&# which is Ellen DeGeneres’ favorite song , asking for Ellen’s support and to gain Twitter followers. &# We haven’t heard from Ellen yet, but we have gotten a lot of positive feedback and even hosted a #BTweetathon to talk about the video and our cause,&# says Claire.

Uganda 214

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

During a decade-long campaign of intimidation in northern Uganda, Kony’s Lord’s Resistance Army (LRA) kidnapped tens of thousands of children and youths for use as soldiers and sex slaves. Antionette Kerr. We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results.

Fabulous Example of Facebook Engagement from COTN

Kivi's Nonprofit Communications Blog

In Uganda, Hadrine printed out the comments and read them out loud to the students. I’ve been working with one of my coaching clients, Children of the Nations , on their fall fundraising campaign, which they call Hope for the Children.

Blog Roundup: Lessons from Kony 2012 Video Campaign

Care2

“The campaign prompted discussion online and here in the US about KONY, although hardly anyone in Uganda is talking about him. If you want the facts about dates, see this post by African blogger, journalist, and researcher, Angelo Op-Aiya Izama from Uganda.

#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 1 of 2)

Non Profit Marketing 360

I volunteered on for a project in Uganda, in August 2008, where I learned a lot about funding a social good project. CauseVox offers a unique combination of online tools to nonprofits.

Tools 109

Grants for Ghanan, Nicaraguan, and Pacific Islander Countries' Disabled Persons' Nonprofits

Seeking Grant Money Today

The second grantmaking round is directed at DPOs in Ghana, Uganda, Nicaragua, Peru, Bangladesh, and fourteen Pacific Island countries (Cook Islands, Federated States of Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of the Marshall Islands, Samoa, Solomon Islands, Tonga, Tuvalu, and Vanuatu). Applicants from Bangladesh, Peru, and Uganda can apply by invitation only. From The Foundation Center. [If

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Norton and colleagues then replicated the experiment in Uganda. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself.

Get Off Your Butt Or Get Out

The Agitator

Uganda. I only wish I could stop crying as I write this, my last post of the year. 28 dead from the Newtown shootings in Connecticut. Lives that will never progress, will never be part of our shared future. All a result of an unspeakable tragedy. Lives snuffed out by a lack of political will and guts. Lives I might have helped save had I been a better consultant to the handgun control movement.

Libya 86

First-Ever Video Benchmarks Survey for Nonprofits

Care2

The media questioned the $700K production video budget, the accuracy of some of the content, the idea that Uganda needs the American’s to come in and save them, and of course the ultimate goal of the campaign. According to YouTube, 100 million people either like, share, or comment on videos every week. But what kind of a direct impact do these “social actions” really have especially for nonprofits?

Can “Viral” Videos Really Create Social Change?

Care2

Bottom line - millions of people who had never even heard of Joseph Kony, or the brutal civil war that the people of Uganda have endured for years are finally learning about it, and listening. The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community.

Viral 57

The Future of Social: Gen Z

NonProfit Hub

Take for example, Mary Grace Henry and her project, Reverse the Course , a site where she sells reversible headbands that she sews and donates all profits to support girls education in Uganda. Beth Kanter is a guest contributor for Nonprofit Hub. She is the author of Beth’s Blog: How Nonprofits Can Use Social Media , one of the longest running and most popular blogs for nonprofits.

Blog Action Day 2008: You’re Wealthier Than You Think You Are

Fundraising Breakthroughs

73 could buy you a new mobile phone OR a new mobile health clinic to care for AIDS orphans in Uganda. So many of us are worried about the economy, both because of what it might mean for the nonprofits we support and for ourselves personally. Individual giving to nonprofits has started to drop off at the same time as there has been an increase in demand for their services.

Grants for International Programs that Promote United Nations Convention on Rights of Persons with Disabilities

Seeking Grant Money Today

The second cycle of the fund's 2010 Moving Rights Forward grant program is directed at DPOs in the following countries and regions: Ghana and Uganda, Africa; Bangladesh, Asia; Ecuador, Nicaragua, and Peru, Latin America; and Cook Islands, Federated States of Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of the Marshall Islands, Samoa, Solomon Islands, Tonga, Tuvalu, and Vanuatu, Pacific Region. From The Foundation Center. [If

Strategies to Manage an Online Crisis

Care2

However, many people in Northern Uganda (who this was ultimately about helping) felt that it over simplified the impact Kony had on millions of people in the region. It also portrayed the Americans need to “come in and save the day” because Northern Uganda could not take care of its own country and people. Every organization makes mistakes.

The Power of Storytelling for Persuasion

A. Fine Blog

The birthday party ended up generating $15,000 and helped build Charity: Water’s first few wells in Uganda. Great post by Katya Andresen on overcoming cognitive dissonance, when facts and feelings are at odds, for potential supporters of causes. Katya’s conclusion is to market to the values that these supporters have not just hammer on the facts, a long-held default setting of many advocates. We know we’re right, here’s the data that proves it, so just believe us!

Your job description: Happiness delivery

Nonprofit Marketing Blog

When we started charity: water in 2006, the first thing we did was fund six wells in Uganda. The science is pretty clear: People are inherently generous. They are hard wired for empathy. They want to help others—and when they help, it makes them happy. There is no shortage of good causes that need help. So why aren’t the dollars rolling into your cause? Because to get people to act on their natural impulses, you have to ask them to help in a compelling way.

GPS 46

#SocialNetworks: Kony 2012 Covered The Night. Did It Jump The Shark?

Non Profit Marketing 360

Kony, even if his reign of terror has been stunning curtailed, is still free (or dead) and his LRA still spreads terror, albeit not so much in Uganda. Moreover, many nonprofits within Uganda have been trying to update and clarify the simplistic, US-centric, story of the original video. Youth cover some of the evening. The sensation that is/was ‘Kony 2012′ has been a part of the nonprofit social-media landscape for six-plus weeks now.

Uganda 109

Lessons from KONY 2012

A. Fine Blog

Simon Manewaring summarized the criticism as: The video is inaccurate and outdated as Joseph Kony is no longer in the Uganda. The video oversimplifies the complex history of Uganda and the LRA. And, yes, it oversimplifies the complicated history of Uganda and the role of one man. There should be more in-depth information and discussion on their website on the complicated situation in Uganda for those interested in learning more to do so.

Great storytelling and marketing lessons from the Stove Man

Nonprofit Marketing Blog

He got started with The Paradigm Project after visiting Uganda with his father. If you work for a good cause, you know how hard it is to tell your story in a way that does justice to the needs you face and the miracles you make. But you have to find a way to do this well, because a nonprofit without a great story is like a novel with no plot. Who would want to buy that book – or give to that organization?

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

Using the experiences of Uganda and the Mbeya region of Tanzania to illustrate the common factors that contribute to the success of behaviorally-based interventions to reduce HIV transmission: Our findings indicate that substantial HIV reductions in Uganda resulted from public-health interventions that triggered a social process of risk avoidance manifested by [radical] changes in sexual behaviours….Second,