Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

Last month I had the privilege of being invited by the Sharjah Government Media Bureau’s International Government Communication Centre (IGCC) to train government communications professionals in Sharjah, United Arab Emirates (UAE).

Cause Marketing During Ramadan

Cause Related Marketing

In 2012 in the United Arab Emirates, Unilever and the UAE chapter of the Red Crescent Society teamed up for a cause marketing effort that took place during Ramadan, a month-long fast that observant Muslims across the globe annually observe in the ninth month of the Islamic Calendar.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Only 8 countries ( China, India, Indonesia, UAE, The Netherlands, Mexico, Malaysia and Singapore) fall into the category of “truster” nations. The 2018 Edelman Trust Barometer reveals that trust in the U.S.

Trust 85