Christmas Cause Marketing on TV

Cause Related Marketing

And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? It may be that the version running in your market is different, but it’s enough to say that both firms are actively advertising their cause promotions on TV.

What fundraisers can learn from reality TV shows

iMarketSmart

Reality TV is popular. They wrongly figure that reality TV viewers watch because they are not very smart and they want to talk to their friends about the shows. Why people watch reality TV . Unlike reality TV, nonprofit supporters can act.

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Trending Sources

Second Screen TV - Research

Diva Marketing Blog

Over the past few years a there have been a few changes in How we watch TV. . On goes the TV set, you flip open your tablet and smart phone ready to watch. Welcome to Second Screen TV and SocialTV. . Picture this.

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

As Seen on TV Cause Marketing

Cause Related Marketing

One of the pretenses of reality TV in the United States is doing whatever you do in the name of charity. Walgreens had the bracelet in store before Hall’s win on live TV, so they didn’t start the campaign knowing how well he’d finish. It seems like half the bikes built on the show American Chopper , for instance, are made to be donated to or otherwise auctioned off on behalf of charity.

How to Get Your PSA on Hulu

Mission Minded

Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTubeIf you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks.

Volunteer TV Challenge

A. Fine Blog

The Chronicle of Philanthropy announced the Video TV Challenge, a video contest for individuals and nonprofits to share their ideas of how volunteerism can be incorporated into their favorite TV shows. Tags: Social Media Chronicle of Philanthropy IParticipate Video TV Challenge

You TV

Mission Paradox Blog

As the media both shrinks (in terms of the numbers of "eyeballs" mainstream media outlets attract) and expands (in terms of the sheer number of media outlets) there is nothing more vital then the ability to tell your own stories. What's going to replace your local newspaper?    You are.    Your website.    Your blog.    Your social media tools. 

How Can You Get More Money in the Mail?

Wild Woman Fundraising

DMIQTV stands for Direct Mail IQ TV. What could you change in your letter to make people want to give you more money for your cause? TONS of things! For example. Headlines. Did you know that putting a headline on each page of your appeal letter makes it much more likely to be read?

Fundraising Up For Public TV

The Agitator

Nice to see this good news for the public TV sector, as reported in Philanthropy Journal. The public TV market bottomed in 2006. These mail-driven results might suggest the age profile of public TV supporters is on the old — and aging — side. We’d love to hear of some evidence that the donor base for public TV is holding up as Boomers come to the fore. Any Agitator readers seeing data on the age profile of public TV donors?

Do you want to master fundraising?

Wild Woman Fundraising

Mastery by George leonard. I was recently reading a book called “Mastery” and it struck me that it could be applied to fundraising. How do you know you’ve mastered fundraising? Well, you never really know. There’s always something more to learn.

live TV becoming more affordable for nonprofits

Studio 501c

PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. For those nonprofits that can afford it right now (I supposed that the cost will decline over time), live TV could be a great tool for training staff and volunteers and for helping donors and members to participate in events remotely. If you have ideas for how nonprofits can use live TV, please share them in the comments section below.

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. SEE ALSO: >> Why fundraisers can learn from reality TV shows.

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The Power of Stories in Social Change

A. Fine Blog

In addition to his day job as a case worker at a homeless shelter in LA, he also founded Invisible People TV and is a tireless story teller through social media of the every day heroism and struggles of homeless people. Uncategorized Get Storied Hardly Normal Invisible TV Mark Horvath Michael Margolis Social Good pocastThis month’s Social Good podcast is on the power of storytelling and it introduces a brand new format. I blogged about the transition here.

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Why Doesn't Your Cause Marketing Generate as Much Money as the Super Bowl?

Cause Related Marketing

It attracted the largest TV audience for any TV show ever in the United States with 106.5 An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. million viewers. The Winter Olympics are a few days away.

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Remains of the Day: Microsoft Making Its Own Apple TV? [For What Its Worth]

Nonprofit Marketing Blog

Microsoft's rumored to be working on a Windows-based set-top box (a la Apple or Google TV), webOS may be coming to tablets next month, and Google may use Android's near-field wireless for quick on-the-go payments.

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Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training.

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Tools include embedding a text call-to-action in radio, tv and banner ads; matching advocates to officials’ Twitter and Facebook walls to leave comments; and patch-through calling to officials. Looking for ways to unite and engage your supporters online for your cause?

3 Steps to set up your monthly giving campaign

Wild Woman Fundraising

TV works really, really well. Mazarine Treyz: Erica Waasdorp, you’re an ambassador for the IFC. So you know about fundraising in other countries, not just the U.S. I’ve heard that the U.S. is far behind other countries in getting people to give monthly. Why do you think this is?

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.

What can we learn from TV’s most popular curmudgeon?

Donor Power Blog

I am referring to Gregory House , the brilliant medical diagnostician who is the poster-child for unconventional thinking.      Season 4 introduced a group of Fellowship candidates that had to compete to make the final team of three.   In Guardian Angels (episode 404 if you are interested), House axes the oldest candidate because the candidate thinks too much like House (ignore the fake doctor part). House needs alternatives.

What can we learn from TV’s most popular curmudgeon?

Donor Power Blog

I  am referring to Gregory House , the brilliant medical diagnostician who is the poster-child for unconventional thinking.    Season 4 introduced a group of Fellowship candidates that had to compete to make the final team of three.   In Guardian Angels (episode 404 if you are interested), House axes the oldest candidate because the candidate thinks too much like House (ignore the fake doctor part). House needs alternatives.

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So You Think You Can Fundraise?: Reality TV I’d Like to See

Fundraising Breakthroughs

What we need is reality TV about nonprofit fundraising that, well, contains reality. Here’s my idea for a reality TV show: "So You Think You Can Fundraise?" Forget Blonde Charity Mafia.

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Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

Many years ago, I was executive producer for a network TV show on a Christian broadcasting network for a very large ministry.

Cause Marketing About Nothing

Cause Related Marketing

In the TV show Seinfeld Jerry and George pitch NBC a sitcom they said was about nothing. The campaign will be successful if they run a ton of ads like this on TV. But let's be honest, this ad won't be seen on TV very often at all.

Best U.S. Political Ad Of 2016

The Agitator

billion in TV spending alone. Agitator readers in the U.S. have been inundated with political ads of all kinds. An estimated $4.4 Up from $3.8 billion in 2012. Enough is enough. Too much”, as Grandma Craver used to say, “will make a dog sick.”

Everything You Need to Know About Hashtags

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.

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Inside Scoop: Powerful Testimonials from Your Peers

Getting Attention

In my previous life, I was a TV reporter. Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. In fundraising, we are all storytellers!

Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

>> What fundraisers can learn from reality TV shows. I like populism because it gives regular people control over their government. . But populism has no place in major gift marketing. To generate more major gifts, you cannot be a populist.

Week of Freebies! How to Use Hashtags

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

From Shopping Clubs To Monthly Giving

The Agitator

Of course, cable TV was the early mover here, but now subscriptions are found everywhere … the latest entertainment services being streaming video like Netflix and Hulu and streaming. We’re creatures of habit. Once we pick up a behavior pattern, we tend to stick with it.

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Dangerous Myth #1: Too Much Solicitation Causes Poor Retention

The Agitator

Some false or untrue myths like “Don’t swallow your gum; it stays in your stomach for seven years”, or “Don’t sit too close to the TV, you’ll hurt your eyes”, or “Don’t crack your knuckles, you’ll get arthritis” are harmless, even if adhered to religiously.

19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Manager, Social Action, TV – Strategic Impact , Publicity Coordinator and Traffic Coordinator , Participant Media (Los Angeles, CA). Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities.

How to Use Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media.

Cause Marketing During Trade Shows

Cause Related Marketing

Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

But even though less than a decade has passed, that picture was taken during a completely different era — a time when local newspapers and TV stations actually assigned reporters to cover the nonprofits and foundations in their communities. Peter Panepento.

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

GM TV Upfront Big Research Prosper International Chrysler Ad Age

TV 2

20 Tips to Energize Dull Nonprofit Writing

Kivi's Nonprofit Communications Blog

Mentioning a popular TV show like Scandal, The Walking Dead or Game of Thrones or some other type of cultural reference (movies, sports, memes) can help connect you to your audience (but this requires that you know your audience, so most people will get it). Is your writing dry and boring?

4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

French TV host @nikosaliagas. TV star @kerrywashington. Twitter is changing its look , and like it or not, your nonprofit better be ready.