Second Screen TV - Research

Diva Marketing Blog

Over the past few years a there have been a few changes in How we watch TV. . On goes the TV set, you flip open your tablet and smart phone ready to watch. Welcome to Second Screen TV and SocialTV. . Picture this.

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What fundraisers can learn from reality TV shows

iMarketSmart

Reality TV is popular. They wrongly figure that reality TV viewers watch because they are not very smart and they want to talk to their friends about the shows. Why people watch reality TV . Unlike reality TV, nonprofit supporters can act.

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Christmas Cause Marketing on TV

Cause Related Marketing

And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? It may be that the version running in your market is different, but it’s enough to say that both firms are actively advertising their cause promotions on TV.

Second Screen TV - Research

Diva Marketing Blog

Over the past few years a there have been a few changes in How we watch TV. . On goes the TV set, you flip open your tablet and smart phone ready to watch. Welcome to Second Screen TV and SocialTV. . Picture this.

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TV Show + Nonprofit = Big Thanks!

Get Fully Funded

On most Tuesday nights, you can find me and my daughter on the couch watching our favorite TV show – Biggest Loser. We love watching people working hard to meet their goals. If you’re unfamiliar with Biggest Loser, it’s a reality show where contestants lose weight. Tonight showed the contestants each working an 8-hour day for a week at the Los Angeles Regional Food Bank. I was so excited to see them there!

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As Seen on TV Cause Marketing

Cause Related Marketing

One of the pretenses of reality TV in the United States is doing whatever you do in the name of charity. Walgreens had the bracelet in store before Hall’s win on live TV, so they didn’t start the campaign knowing how well he’d finish. It seems like half the bikes built on the show American Chopper , for instance, are made to be donated to or otherwise auctioned off on behalf of charity.

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

Fundraising Up For Public TV

The Agitator

Nice to see this good news for the public TV sector, as reported in Philanthropy Journal. The public TV market bottomed in 2006. These mail-driven results might suggest the age profile of public TV supporters is on the old — and aging — side. We’d love to hear of some evidence that the donor base for public TV is holding up as Boomers come to the fore. Any Agitator readers seeing data on the age profile of public TV donors?

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Volunteer TV Challenge

A. Fine Blog

The Chronicle of Philanthropy announced the Video TV Challenge, a video contest for individuals and nonprofits to share their ideas of how volunteerism can be incorporated into their favorite TV shows. Tags: Social Media Chronicle of Philanthropy IParticipate Video TV Challenge

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live TV becoming more affordable for nonprofits

Studio 501c

PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. For those nonprofits that can afford it right now (I supposed that the cost will decline over time), live TV could be a great tool for training staff and volunteers and for helping donors and members to participate in events remotely. If you have ideas for how nonprofits can use live TV, please share them in the comments section below.

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live TV becoming more affordable for nonprofits

Studio 501c

PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. For those nonprofits that can afford it right now (I supposed that the cost will decline over time), live TV could be a great tool for training staff and volunteers and for helping donors and members to participate in events remotely. If you have ideas for how nonprofits can use live TV, please share them in the comments section below.

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Remains of the Day: Microsoft Making Its Own Apple TV? [For What Its Worth]

Nonprofit Marketing Blog

Microsoft's rumored to be working on a Windows-based set-top box (a la Apple or Google TV), webOS may be coming to tablets next month, and Google may use Android's near-field wireless for quick on-the-go payments.

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What can we learn from TV’s most popular curmudgeon?

Donor Power Blog

I  am referring to Gregory House , the brilliant medical diagnostician who is the poster-child for unconventional thinking.    Season 4 introduced a group of Fellowship candidates that had to compete to make the final team of three.   In Guardian Angels (episode 404 if you are interested), House axes the oldest candidate because the candidate thinks too much like House (ignore the fake doctor part). House needs alternatives.

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What can we learn from TV’s most popular curmudgeon?

Donor Power Blog

I am referring to Gregory House , the brilliant medical diagnostician who is the poster-child for unconventional thinking.      Season 4 introduced a group of Fellowship candidates that had to compete to make the final team of three.   In Guardian Angels (episode 404 if you are interested), House axes the oldest candidate because the candidate thinks too much like House (ignore the fake doctor part). House needs alternatives.

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So You Think You Can Fundraise?: Reality TV I’d Like to See

Fundraising Breakthroughs

What we need is reality TV about nonprofit fundraising that, well, contains reality. Here’s my idea for a reality TV show: "So You Think You Can Fundraise?" Forget Blonde Charity Mafia.

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What Your Small Nonprofit Can Learn From the Sharknado Twitter Storm

Social Media Bird Brain

buzz small nonprofits cable tv social media sharknado publicity nonprofit Twitter brand rebelmouse Did I jump on a meme bandwagon? Please - if that were the case, I''d be doing a post on the royal baby. Nope; what we got here is a kind of failure to communicate. This wacky movie about sharks falling from the sky got so much Twitter press I heard even one U.S. Congressman hoped a vote wouldn''t delay his being able to watch it. So what was the end result of all this hype?

3 Steps to set up your monthly giving campaign

Wild Woman Fundraising

TV works really, really well. Mazarine Treyz: Erica Waasdorp, you’re an ambassador for the IFC. So you know about fundraising in other countries, not just the U.S. I’ve heard that the U.S. is far behind other countries in getting people to give monthly. Why do you think this is?

Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

Feature spotlight: Mobile fundraising platform

CrowdRise

“2x more brand experiences happen on mobile than anywhere else, including TV, in-store, computer, etc.

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Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

Have a look a this TV ad from Kaplan University. Tags: TV ad Social Media Compliment Videos university classroom 2.0 Lately I have been approached and in contact with numerous universities that are seeking help in their recruitment endeavours. They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. What do I say to this? Social media is not just another tool for your campaign!

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Do you want to master fundraising?

Wild Woman Fundraising

Mastery by George leonard. I was recently reading a book called “Mastery” and it struck me that it could be applied to fundraising. How do you know you’ve mastered fundraising? Well, you never really know. There’s always something more to learn.

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How Can You Get More Money in the Mail?

Wild Woman Fundraising

DMIQTV stands for Direct Mail IQ TV. What could you change in your letter to make people want to give you more money for your cause? TONS of things! For example. Headlines. Did you know that putting a headline on each page of your appeal letter makes it much more likely to be read?

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Behind the Scenes of NBC’s Parenthood Project

SocialButterfly

Tags: Case Studies and New Orgs/Campaigns Boys and Girls Club Cathy Goldman CSR good good business influence Marketing NBC Parenthood Parenthood Project Social Media strategy television TV

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Do You Follow Your Head or Your Heart?

SocialButterfly

Tags: Blog Talk Case Studies and New Orgs/Campaigns autism Bret Michaels cause marketing Celebrity Apprentice diabetes Holly Robinson Pete storytelling TV

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How to Get Your PSA on Hulu

Mission Minded

Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTubeIf you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks.

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

GM TV Upfront Big Research Prosper International Chrysler Ad Age

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Best Videos of 2009

A. Fine Blog

Tags: Social Media beth kanter Do Gooder TV Lucy Bernholz micah sifry

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Fundraising Coach Marc Pitman on Fox 25 Boston

Fundraising Coach

Tags: Samples & Tools Specials fundraising media tv

The Power of Stories in Social Change

A. Fine Blog

In addition to his day job as a case worker at a homeless shelter in LA, he also founded Invisible People TV and is a tireless story teller through social media of the every day heroism and struggles of homeless people. Uncategorized Get Storied Hardly Normal Invisible TV Mark Horvath Michael Margolis Social Good pocastThis month’s Social Good podcast is on the power of storytelling and it introduces a brand new format. I blogged about the transition here.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. SEE ALSO: >> Why fundraisers can learn from reality TV shows.

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Recent examples: Get my living room TV screen to show a picture of proper ceiling fan wiring, while I’m on a ladder installing my new ceiling fan and about to put on the cover.

the ad that empowered a jilted bride to empower women 'round the world

Studio 501c

BLOGGING COMMUNICATIONS FUNDRAISING MARKETING NEWSLETTERS PHILANTHROPY PSAs TV WEBKyle Paxman was supposed to get married today, but when she discovered six weeks ago that her fiance was cheating on her, she called off the wedding. Stuck with a contract for a 180-guest event at a nice hotel, she turned the day into a fundraising benefit for CARE USA and the Vermont Children's Aid Society. Kyle chose CARE after she happened to see this PSA, I Am Powerful , on television.

the ad that empowered a jilted bride to empower women 'round the world

Studio 501c

Tags: BLOGGING COMMUNICATIONS FUNDRAISING MARKETING NEWSLETTERS PHILANTHROPY PSAs TV WEB

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags.

My Professional Development Plan: Get Lost on Purpose

Kivi's Nonprofit Communications Blog

For example, it’s been barely a year since Facebook allowed Pages to go live from a desktop computer, which opens up huge opportunities for TV-quality production values that you can’t do when going live from a phone. This recently popped up in my Facebook Memories.

Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

It's the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. .

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

It's the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. .

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19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Manager, Social Action, TV – Strategic Impact , Publicity Coordinator and Traffic Coordinator , Participant Media (Los Angeles, CA). Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities.

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Media Relations Lessons from My Summer Vacation Fiasco

Kivi's Nonprofit Communications Blog

A little while later, a friend said she saw us on TV too. The media doesn’t need permission to use your public feeds on TV. The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week.

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.

What “Wheel of Fortune” Can Teach You About Your Brand

Mission Minded

We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I grew up watching the television show “Wheel of Fortune.” I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training.

Week of Freebies! How to Use Hashtags

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

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