Second Screen TV - Research

Diva Marketing Blog

Over the past few years a there have been a few changes in How we watch TV. . On goes the TV set, you flip open your tablet and smart phone ready to watch. Welcome to Second Screen TV and SocialTV. . The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

TV 69

What fundraisers can learn from reality TV shows

iMarketSmart

Reality TV is popular. They wrongly figure that reality TV viewers watch because they are not very smart and they want to talk to their friends about the shows. Why people watch reality TV . candidate at OSU at the time of their research), the truth about why people watch reality TV is something to which nonprofits might want to pay more attention. People like reality TV simply because the shows deliver really good stories — drama, suspense, morality, and more.

TV 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Christmas Cause Marketing on TV

Cause Related Marketing

And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? It may be that the version running in your market is different, but it’s enough to say that both firms are actively advertising their cause promotions on TV. I started my cause marketing career back when gasoline cost about $1.15 a gallon, the median price of a house was a little more than $80,000 and a 30-second Super Bowl ad cost ‘just’ $850,000.

TV Show + Nonprofit = Big Thanks!

Get Fully Funded

On most Tuesday nights, you can find me and my daughter on the couch watching our favorite TV show – Biggest Loser. We love watching people working hard to meet their goals. If you’re unfamiliar with Biggest Loser, it’s a reality show where contestants lose weight. Tonight showed the contestants each working an 8-hour day for a week at the Los Angeles Regional Food Bank. I was so excited to see them there!

TV 106

Second Screen TV - Research

Diva Marketing Blog

Over the past few years a there have been a few changes in How we watch TV. . On goes the TV set, you flip open your tablet and smart phone ready to watch. Welcome to Second Screen TV and SocialTV. . The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

TV 40

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

Volunteer TV Challenge

A. Fine Blog

The Chronicle of Philanthropy announced the Video TV Challenge, a video contest for individuals and nonprofits to share their ideas of how volunteerism can be incorporated into their favorite TV shows. Tags: Social Media Chronicle of Philanthropy IParticipate Video TV Challenge

TV 40

Fundraising Up For Public TV

The Agitator

Nice to see this good news for the public TV sector, as reported in Philanthropy Journal. The public TV market bottomed in 2006. These mail-driven results might suggest the age profile of public TV supporters is on the old — and aging — side. We’d love to hear of some evidence that the donor base for public TV is holding up as Boomers come to the fore. Any Agitator readers seeing data on the age profile of public TV donors?

TV 50

live TV becoming more affordable for nonprofits

Studio 501c

PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. For those nonprofits that can afford it right now (I supposed that the cost will decline over time), live TV could be a great tool for training staff and volunteers and for helping donors and members to participate in events remotely. If you have ideas for how nonprofits can use live TV, please share them in the comments section below.

TV 40

live TV becoming more affordable for nonprofits

Studio 501c

PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. For those nonprofits that can afford it right now (I supposed that the cost will decline over time), live TV could be a great tool for training staff and volunteers and for helping donors and members to participate in events remotely. If you have ideas for how nonprofits can use live TV, please share them in the comments section below.

TV 40

Remains of the Day: Microsoft Making Its Own Apple TV? [For What Its Worth]

Nonprofit Marketing Blog

Microsoft's rumored to be working on a Windows-based set-top box (a la Apple or Google TV), webOS may be coming to tablets next month, and Google may use Android's near-field wireless for quick on-the-go payments. More » For what its worth in brief Remainders

TV 68

What Your Small Nonprofit Can Learn From the Sharknado Twitter Storm

Social Media Bird Brain

buzz small nonprofits cable tv social media sharknado publicity nonprofit Twitter brand rebelmouse Did I jump on a meme bandwagon? Please - if that were the case, I''d be doing a post on the royal baby. Nope; what we got here is a kind of failure to communicate. This wacky movie about sharks falling from the sky got so much Twitter press I heard even one U.S. Congressman hoped a vote wouldn''t delay his being able to watch it. So what was the end result of all this hype?

What can we learn from TV’s most popular curmudgeon?

Donor Power Blog

I  am referring to Gregory House , the brilliant medical diagnostician who is the poster-child for unconventional thinking.    Season 4 introduced a group of Fellowship candidates that had to compete to make the final team of three.   In Guardian Angels (episode 404 if you are interested), House axes the oldest candidate because the candidate thinks too much like House (ignore the fake doctor part). House needs alternatives.

TV 44

What can we learn from TV’s most popular curmudgeon?

Donor Power Blog

I am referring to Gregory House , the brilliant medical diagnostician who is the poster-child for unconventional thinking.      Season 4 introduced a group of Fellowship candidates that had to compete to make the final team of three.   In Guardian Angels (episode 404 if you are interested), House axes the oldest candidate because the candidate thinks too much like House (ignore the fake doctor part). House needs alternatives.

TV 42

As Seen on TV Cause Marketing

Cause Related Marketing

One of the pretenses of reality TV in the United States is doing whatever you do in the name of charity. Walgreens had the bracelet in store before Hall’s win on live TV, so they didn’t start the campaign knowing how well he’d finish. It seems like half the bikes built on the show American Chopper , for instance, are made to be donated to or otherwise auctioned off on behalf of charity.

TV 121

So You Think You Can Fundraise?: Reality TV I’d Like to See

Fundraising Breakthroughs

What we need is reality TV about nonprofit fundraising that, well, contains reality. Here’s my idea for a reality TV show: "So You Think You Can Fundraise?" Forget Blonde Charity Mafia. Forget the episode of The Real Housewives of Atlanta where nobody bids at the charity auction—poor DeShawn! So, I was interested to read The Chronicle of Philanthropy article “ Small Charities Get An Education in Fund Raising -- and Filmmaking.” It discusses the We Need Funds NOW!

TV 40

How to Get Your PSA on Hulu

Mission Minded

Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTubeIf you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks.

Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

Have a look a this TV ad from Kaplan University. Tags: TV ad Social Media Compliment Videos university classroom 2.0 Lately I have been approached and in contact with numerous universities that are seeking help in their recruitment endeavours. They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. What do I say to this? Social media is not just another tool for your campaign!

Ads 151

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

GM TV Upfront Big Research Prosper International Chrysler Ad Age Today I stray a little way from cause marketing to address the topic of media allocation, but there is a relevancy and application for cause marketers.Recently Prosper International released an analysis of the media mix the Big 3 automakers use against data collected by Big Research of what media people say influences them in their purchases weighted by consumption and cost.To

Press 100

Behind the Scenes of NBC’s Parenthood Project

SocialButterfly

What I take away from both the Web site and Cathy’s answers is how integrated each facet of the project is–from the TV series, to leveraging social media through video, photos and text, to the universal concept of parenthood–all the way to identifying a non-profit that has a strong family strengthening initiative–it’s smart.

TV 100

Feature spotlight: Mobile fundraising platform

CrowdRise

“2x more brand experiences happen on mobile than anywhere else, including TV, in-store, computer, etc.

TV 42

Fundraising Coach Marc Pitman on Fox 25 Boston

Fundraising Coach

Tags: Samples & Tools Specials fundraising media tv

Best Videos of 2009

A. Fine Blog

Tags: Social Media beth kanter Do Gooder TV Lucy Bernholz micah sifry

Video 52

The Power of Stories in Social Change

A. Fine Blog

In addition to his day job as a case worker at a homeless shelter in LA, he also founded Invisible People TV and is a tireless story teller through social media of the every day heroism and struggles of homeless people. Uncategorized Get Storied Hardly Normal Invisible TV Mark Horvath Michael Margolis Social Good pocastThis month’s Social Good podcast is on the power of storytelling and it introduces a brand new format. I blogged about the transition here.

Understanding How Stories Fit into Story Arcs

Kivi's Nonprofit Communications Blog

I like to compare your nonprofit storytelling to what we see on TV. If you are learning how to write good stories, you are writing the equivalent of those individual TV episodes. In TV, you might have 15 episodes adding up to a season.

TV 203

What Nonprofit Communicators Should Binge Watch #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I know very few nonprofit communicators are laying around all day binge-watching TV. Extra note from me: This is one of my all-time favorite TV shows now, but it took a couple episodes for me to get into it.

Social Media and Newsletter Ideas for May 2021

Kivi's Nonprofit Communications Blog

The MTV Movie and TV Awards are the 16th. Don’t rack your brain trying to think of clever ideas for your social media updates, blog posts, or newsletter articles. These writing prompts can crush that writer’s block!

May 256

Try the “100 Days” Theme for Your Next Video or Email

Kivi's Nonprofit Communications Blog

The Sacramento SPCA worked with a local TV station that sponsors the Doggy Dash to produce this video. Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.”

Video 205

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

Worldwide, other channels that inspire included websites ( 17% ), print (13%), TV ads ( 8% ), phone calls ( 4% ), radio ads (3%), text messages (2%), billboards (1%), and messaging apps (1%). According to the newly released 2020 Global Trends in Giving Report , it is!

the ad that empowered a jilted bride to empower women 'round the world

Studio 501c

BLOGGING COMMUNICATIONS FUNDRAISING MARKETING NEWSLETTERS PHILANTHROPY PSAs TV WEBKyle Paxman was supposed to get married today, but when she discovered six weeks ago that her fiance was cheating on her, she called off the wedding. Stuck with a contract for a 180-guest event at a nice hotel, she turned the day into a fundraising benefit for CARE USA and the Vermont Children's Aid Society. Kyle chose CARE after she happened to see this PSA, I Am Powerful , on television.

the ad that empowered a jilted bride to empower women 'round the world

Studio 501c

Tags: BLOGGING COMMUNICATIONS FUNDRAISING MARKETING NEWSLETTERS PHILANTHROPY PSAs TV WEB

How to Make Your Media Pitches Camera Ready

Kivi's Nonprofit Communications Blog

And many local TV news stations have fewer camera people on staff to capture live video than they did even a few years ago. You can increase your chances of getting TV coverage (or appearing in online reports) if you can create some B-roll footage of your organization at work.

How To 201

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. SEE ALSO: >> Why fundraisers can learn from reality TV shows. I watch it with my kids! It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!

Plan 118

Social Media and Newsletter Ideas for February 2021

Kivi's Nonprofit Communications Blog

Some TV shows premiering in February include The Equalizer, Black Lightning, Clarice, American Idol, The Great North, The Flash, Superman and Lois, Snowfall, and The Walking Dead. No idea what you will talk about on social media next month? Unsure what to include in your newsletter?

Online Fundraising Success When Surrounded by Skeptics

Kivi's Nonprofit Communications Blog

Jen takes you on the journey of how she helped UNC-TV / Public Media North Carolina, one of our nation’s premier public media nonprofits, establish and grow their online fundraising program.

How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

But because TV interviews aren’t opportunities that occur frequently for most people, we’ve been spending some time preparing her for her close up. Before any TV interview, it helps to create a set of simple, jargon-free talking points – and practice using them. Repeat the question in the answer – One of my favorite tricks for TV interviews is to incorporate the interviewer’s question into the beginning of your answer.

Free Stock Photos for your Nonprofit, NGO or Social Enterprise

Nonprofit Marketing Insights by GlobalOwls

You can use the image in your content that is being distributed through or as a commercial, marketing efforts, apps, websites, social media, tv and movies, presentations, product packages, newspapers and books. Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise.

Photos 113

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Prepare experts in your organization to do TV-interviews via services such as Skype or Facetime — and coach them on how to show up properly. COVID-19 is quickly rewriting the rules for how all of us are approaching our communications.

How to Use LinkedIn to Level Up Your Nonprofit

J Campbell Social Marketing

Angela is a highly sought-after speaker who was recently featured on Chronicle, a WCVB TV social media segment, spoke at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association, and more. Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits?

What “Wheel of Fortune” Can Teach You About Your Brand

Mission Minded

We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I grew up watching the television show “Wheel of Fortune.” I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding

10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Trend to watch: Live streaming shows replacing network TV. . Shows are on at the same day and time every week, like a network TV show. Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit!

Trends 280

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Tips on how to relate events such as concerts or TV shows to your nonprofit. Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags. List of hashtags relevant to nonprofits.

COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it.