From Awareness to Action: Using Pledges and Triggers to Make It StickK


Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. Have you ever forgotten to do something?

Raise More Money from Businesses with Purchase-Triggered Donations

Selfish Giving

Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.

Donor Psychology: Do you know what really makes your supporters feel good?


Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

(Re)Defining Cause Marketing

Selfish Giving

Purchase or action triggered donation. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing? that got a lot of great feedback.

7 Tips to Make This Year Your Best #GivingTuesday Ever


Creating email series with automatic triggers allows you to thank new donors and introduce them to your organization, or strategically reengage lapsed donors, without even having to think about it. #GivingTuesday is right around the corner!

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Don’t Forget About Email


Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.

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3 Resources to Raise More Money with Products & Services

Selfish Giving

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers.

Don’t Forget About Email


Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.

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Writing a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Why fear is such a powerful emotional trigger in case writing. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?”

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How to Ensure Stakeholder Support for Your Organization’s Name Change

Mission Minded

But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But there’s more to naming success than finding the perfect new moniker. […].

Want More Monthly Donors? Learn to Love the Lightbox

Kivi's Nonprofit Communications Blog

Give the donor the opportunity to fill out most of your donation form, but trigger the popup before the donation is completed. . Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? .

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Need Inspiration?

The Agitator

His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! But most lists urging you to trigger emotions in direct marketing do tend toward the negative. Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe.

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. Emoji! These little symbols are exploding in number and placement in our digital lives.

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This Is Your Brain on Ads. Any Questions?

Non Profit Marketing 360

Ahern’s bottom line is that the latest brain science confirms what direct mail marketers have known for years: people respond to emotional triggers, not reason. The base of the brain (Photo credit: Wikipedia).

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How To Organize For Miracles

The Agitator

Which brings me to the ‘miracle’ of the ACLU’s swift, precision-like response across the nation to civil liberties threats triggered by the election and inauguration of Donald Trump.

Die! Die! Die! Die! Die! Die!


This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds.

Believe in “The Fantastic Four” if you want to market planned gifts the right way


Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages.

Fundraising Metrics That Matter

The Agitator

By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.

Nazis. War. Hurricanes. Famine. Google Gold.

The Agitator

hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’ If your organization works in a space given to rage, disaster relief, or any number of other issue areas where emotions are on a hair trigger … are you ready? Using ‘rage-donate’ — as triggered by events in Charlottesville — as an example, Nick.

How To Talk To Donors About Fundraising Costs And Ethics

The Agitator

Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get.

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The Draw back Likelihood of Guidance Me with My Essay That No-one Is Sharing


If learners starts off up easily composing on varied other predicament or vicinity upon obtaining a specified time, they can’t find a alternative to compose included triggered by the inferior particulars. What to search for From Assist Me To with My Essay? Use the guidance which you have gathered although obtaining check out to manual you construct a thesis announcement, but ensure the notion is especially your personal.

How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy.

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The Season Ahead

The Agitator

Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend.

You Really Need a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support.

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CEO Compensation: Value vs. Price

The Agitator

Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. For some inexplicable reason, Tom let our subscription to Air Force Times lapse.

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Are you taking notes?

A Small Change

Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later.

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Three More Ways to Raise Money with QR Codes

Selfish Giving

QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. I started this post over at the Inspiring Generosity blog at

Time to stop pointing fingers at Facebook and take some responsibility ourselves.

Public Sector Marketing 2.0

This data breach has a significant silver lining in that it triggered international attention and sparked a global discussion on the topic of data privacy.

Challenging A Sacred Cow

The Agitator

Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.

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Is Digital Damaging Your Retention Rate?

The Agitator

triggered my desire to tie the three topics together. On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Beth Kanter shares How Nonprofit Professionals Can Manage Workplace Stress Triggers. Ward 8 – Boston, MA. It is a rainy day here, but it’s never too dreary to share some Mixed Links… First things first, we are having an All-Access Pass sale through July 7, 2017.

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Why reciprocity must be an essential tool in your fundraising toolbox


In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return.

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Say ‘Yes’ To These 5 Activities

The Agitator

A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73

Creating Great Donor Experiences

The Agitator

Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.”

Start Putting These Words Everywhere Right Now


Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.

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All Your 2016 Goals Start with This Statement [Only Chance in 2016]

Kivi's Nonprofit Communications Blog

Why fear is such a powerful emotional trigger in case writing. If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement.

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Vice Cream

The Agitator

My second video-inspired post of the week is triggered by an enthusiastic review of Vice Cream’s marketing campaign by Melissa Ward at Target Marketing, for her regular Friday “What were they thinking?’

Back To Basics: Lifetime Value (LTV)

The Agitator

Tom’s rant, A Man of Infinite Patience in a World of Imposters , triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics.

Making Giving A Habit, Like Toothbrushing

The Agitator

The Classy article talks about three generic building blocks of habitual behavior — a recurring familiar cue that triggers the action, the routine that follows (ie., I was ‘captured’ by this article title from Classy — How to Make the Donation Process a Habit. In Classy’s view, like that of many fundraisers and their consultants, it all boils down to how the donor experiences giving to your organization.

9 reasons why people put money in holding pens (such DAFs or foundations) instead of giving directly right away


They have a good idea of which organization they want to give to but feel they still need to do their due diligence before they pull the trigger. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. Fearful. They are afraid to give impulsively. They’ve done that before and encountered donor remorse. So they put the money in the holding pen as a ‘circuit breaker’ 3. Unprepared.

Donor Sapiens … Extinct Or A Myth?

The Agitator

He observes that at that stage, fundraisers “… spend most of our resources in conceiving appeals, looking for stories and finding the right words, images or videos to trigger the donor’s emotions so that they will engage with us.” I just read some great fundraising observations by Francesco Ambrogetti, writing in 101Fundraising.

Doing The Same. Hoping For A Different Result.

The Agitator

have triggered a lively dialogue for which both Tom and I are grateful. Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? Vigorous discussion at the Agitator’s family table is always welcome.

Best Cause Marketing Campaigns of 2012

Selfish Giving

Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.