Selfish Giving

AUGUST 15, 2012

Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.

Cause Marketing 11

Cause Marketing Trigger Promotion Sales 11

iMarketSmart

SEPTEMBER 7, 2016

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

Trigger 89

Trigger Statistics Generation Donors 89

SocialButterfly

AUGUST 31, 2010

Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. Have you ever forgotten to do something?

Behavior 2

Behavior Sept Poster Opt-in 2

Selfish Giving

JANUARY 5, 2011

Purchase or action triggered donation. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing? that got a lot of great feedback.

Sales And Marketing 22

Sales And Marketing POS Cause Marketing January 22

Selfish Giving

MAY 10, 2016

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers.

Trigger 18

Trigger Boston Law Donations 18

The Agitator

JANUARY 13, 2016

Recalling the fundraising meltdown in the UK triggered by the Olive Cooke affair and the flood tide of negative publicity which was then followed by the ebb tide of accusations and calls for reform Peter asked: “Is it all OK now? Among the first of the New Year’s resolutions received at Agitator Global HQ was one from Peter Maple and his Association of Grumpy Old Fundraisers who know stuff.

Acquisition 22

Acquisition Trigger UK Global 22

iMarketSmart

MAY 15, 2015

Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages.

Marketing Plan 79

Marketing Plan Trigger Plan Mission 79

The Agitator

JUNE 5, 2017

Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.”

Research 15

Research Experience Trigger Channel 15

iMarketSmart

JUNE 10, 2015

This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds.

Trigger 64

Trigger Video Tactics Marketing 64

The Agitator

MARCH 22, 2016

My question is triggered by two Abila reports — one released, one teased at the current AFP conference and about to be released. I mean, beyond ‘ripeness’ for soliciting bequests (and even here, one could argue it’s never too early to plant and nurture the seed). I mean in your day-to-day communications to and stewardship of your active donors.

Aging 23

Aging Differentiation Trigger Release 23

The Agitator

MAY 11, 2016

have triggered a lively dialogue for which both Tom and I are grateful. Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? Vigorous discussion at the Agitator’s family table is always welcome.

Research 20

Research Trigger Fundraiser Fundraising 20

The Agitator

OCTOBER 4, 2015

Tom and I are always grateful for Comments by fellow Agitators and we weren’t disappointed to the remarks triggered by the post on the 2015 Fundraising Effectiveness Project Report. All the insights were terrific, but I was particularly struck by Michael Rosen’ s comment on how quickly some folks seem to dismiss the importance and skill required for solid donor retention. As Michael reports, “…I’ve been involved with the nonprofit sector for decades.

Trigger 21

Trigger Nonprofit Report Effective 21

Selfish Giving

MAY 30, 2017

Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners.

Trigger 15

Trigger High School Radio Student 15

The Agitator

FEBRUARY 4, 2016

Patrick’s Day post last year — Are You Abusing Your Donors? — triggered a barrage of comments and protestations pro and con. My St. I knew some nerves had been struck. And it wasn’t because of leprechauns or green beer. It was because I raised the question of whether we should reconsider, revise or evolve the direct response fundraising playbook rule that says, “The more you ask the more you raise”. To those who like their playbooks simple, I guess the question was unsettling.

Case Study 18

Case Study Research Trigger Green 18

The Agitator

DECEMBER 15, 2015

An advert in one of the fundraising ‘trades’ triggered me to look up Canadian fundraiser Harvey McKinnon’s ’11 questions every donor asks’, as presented in his book of the same name. Whenever I see a teasing list like that I just can’t resist taking a look … will I agree/disagree … could I add to it … could I better it? Harvey’s list is pretty darn good … “Why me?”. Why are you asking me?”. “Do Do I respect you?”.

Trigger 19

Trigger Trade Question Fundraiser 19

iMarketSmart

APRIL 17, 2015

Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.

Words 88

Words Banner Trigger Cards 88

The Agitator

SEPTEMBER 1, 2016

Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend.

South America 10

South America Asia Europe Summer 10

Kivi's Nonprofit Communications Blog

MARCH 8, 2017

Timing Rules specify that certain actions take place when triggering events happen. Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon).

Rules 47

Rules Marketing Amazon Trigger 47

iMarketSmart

JULY 27, 2016

Then, find out what you can do that will trigger those good vibes and they will give— A LOT. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

How To 88

How To Firm Automation Survey 88

The Agitator

JUNE 23, 2015

Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.

USA 14

USA Barriers Trigger Charitable 14

A Small Change

FEBRUARY 18, 2015

Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later.

Church 58

Church Trigger Permission Agency 58

The Agitator

APRIL 13, 2015

Patrick’s Day post — Are You Abusing Your Donors? — triggered a barrage of comments and protestations pro and con I knew some nerves had been struck. I’ve been around long enough to know the unmistakable squeal of conventional wisdom being challenged. So, when my St. And it wasn’t because of leprechauns or green beer.

Trigger 18

Trigger Green Rules Fundraiser 18

The Agitator

OCTOBER 8, 2014

He observes that at that stage, fundraisers “… spend most of our resources in conceiving appeals, looking for stories and finding the right words, images or videos to trigger the donor’s emotions so that they will engage with us.” I just read some great fundraising observations by Francesco Ambrogetti, writing in 101Fundraising.

Trigger 14

Trigger Communications Video Resources 14

The Agitator

APRIL 19, 2016

Our interest in all this was triggered by the press and public’s outrage over Face-2-Face and telemarketing techniques that’s spilled forth in the UK. I wonder how many donors give in spite of the fundraising machine, not because of it? Here at The Agitator and over at our sister company DonorVoice we focus on that question a lot.

Telemarketing 14

Telemarketing Trigger UK Techniques 14

Kivi's Nonprofit Communications Blog

OCTOBER 22, 2015

Honestly, even big orgs sometimes send email when they can pull the trigger. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH. I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity.

Question 102

Question Email Dec Blasts 102

Selfish Giving

MAY 2, 2016

They include: Checkout Programs Percentage-of-Sales Buy-One, Give-One Digital Programs Action-Triggered Donations Cause Products You can see examples of all these top fundraisers on Pinterest. For example, check out my board on action-triggered donations.

Sales And Marketing 28

Sales And Marketing Television Trigger Boston 28

Selfish Giving

JANUARY 2, 2013

Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.

Sales And Marketing 28

Sales And Marketing Trigger USA Program 28

The Agitator

NOVEMBER 6, 2013

Editor’s Note: This guest post by international fundraiser Francesco Ambroghetti was triggered by our piece, Your Call Is Important To Us. Please Continue To Hold. At last month’s International Fundraising Conference in the Netherlands, participants in a Master Class made calls and online visits to a variety of charities posing as donors attempting to make a contribution. Francesco summarizes team’s experiences and outlines lessons learned.

Netherlands 22

Netherlands Trigger Class Fundraiser 22

The Agitator

JULY 11, 2013

By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

Metrics 22

Metrics Trigger Benchmark Marketing 22

Public Sector Marketing 2.0

JANUARY 16, 2013

IF –>Point at the website/social media platform/search query/ rss feed you are referring to and specify a trigger. We all know “googling” things in 2013 is ubiquitous.

Google 92

Google RSS Search Engine Automation 92

Kivi's Nonprofit Communications Blog

SEPTEMBER 2, 2015

” Here are some likely triggers for this kind of thinking (regardless of the actual price associated with them): Glossy paper. Your reaction when your Executive Director says, “This looks TOO nice.” ” via GIPHY. Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. This theory holds that all of that money should be going to programs and services.

Paper 86

Paper Firm ROI Trigger 86

Getting Attention

JUNE 5, 2014

Once you get started with media relations tactics, you will see so many ways in which you can use press to trigger change to move your organization’s cause or issue forward.

Media Relations 104

Media Relations Media Tactics Trigger 104

The Agitator

NOVEMBER 4, 2013

If you opened only one, some filtering process was already triggered — brand. Imagine that today, by sheer coincidence, you received mail solicitations from two different organizations with international child sponsorship programs, neither of which you presently support. Take off your professional fundraiser’s cap if you can, and explain to me what would happen. Would you open neither, one or both?

Creative 12

Creative Brand Branding Trigger 12

The Agitator

NOVEMBER 2, 2014

In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building. Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged.

Trigger 14

Trigger Custom Customer Behavior 14

Getting Attention

MARCH 25, 2015

Whether we’re talking Red Cross or Coca-Cola, brands that work connect with our hearts and minds to trigger emotion and action. Thanks to guest blogger Caryn Stein, VP at Network for Good. I’m so eager to share with you the incredible learning experience I had at the recent Nonprofit Technology Conference (NTC).

Brand 81

Brand Branding Trigger Environment 81

Selfish Giving

SEPTEMBER 13, 2016

This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com.

Boston 25

Boston America June Trigger 25

Getting Attention

FEBRUARY 2, 2012

In refusing to acknowledge the hotbed issue of abortion services (provided by PP) that is at the very core of their defunding, and neglecting to address their decision head on, they triggered doubt and unease. Read the main story here.

Feb 56

Feb Los Angeles Brand Branding 56

Selfish Giving

APRIL 4, 2011

The Michigan study, which was conducted with 300 college students in a student union, only looks at one type of cause marketing: purchased-triggered donations. iParty shoppers only need to buy the erasers to trigger the company donation.

Sales And Marketing 31

Sales And Marketing Michigan Trigger Student 31

Cause Related Marketing

MAY 26, 2011

Is it a straight donation or is it transactional cause marketing triggered by a PepsiCo product purchase? On monday, May 23, 2011 the post was about the current American zeitgeist for supporting the troops.

Summer 49

Summer Press Trigger Release 49

SocialButterfly

MARCH 16, 2012

Fogg is also known for saying: “Put hot triggers in the way of motivated people” when it comes to designing for success. An average 24 year old will spend more time on Facebook than they will with their doctor in 20 years, according to Razorfish Health.

Personalization 100

Personalization Mobile Online Behavior 100