Raise More Money from Businesses with Purchase-Triggered Donations

Selfish Giving

Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.

Newsletter: Shelter Newsjacks Inauguration with 'Indoguration' ; Utah Jazz Score 3-Pointer with Action-Triggered Donation ; Are Charity Auctions Best Way to Get Everyone Vaccinated?

Selfish Giving

This action-triggered donation program is a 3-pointer from the Utah Jazz. Since Christmas I've spoken to over a dozen nonprofits about a new offering I've been working on: The 2021 Corporate Partnership Checklist.

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From Awareness to Action: Using Pledges and Triggers to Make It StickK


Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. In the case of Car Free Day, reminders can serve as a trigger to the action. Help them make a commitment and leverage triggers to make it easy, fun and popular for the behavior change to occur.

Newsletter: Cause Product vs. Purchase Triggered Donation ??? ; How to Sell a Virtual Sponsorship to a Skeptic ; Is the Key to Overnight Success Activism? ?

Selfish Giving

Now, if Maxwell House was just donating a certain percentage from it's regular line of coffee that's just a plain old purchase-triggered donation program. I had a terrible experience last week. I was out walking my dog, Charlie.

Donor Psychology: Do you know what really makes your supporters feel good?


Fundraising Major Giving Planned Giving strategy charity blog feeling good about giving fundraising psychology fundraising tips Nonprofit Marketing Blog nonprofit marketing tips philanthropy and donor psychology Psychological Triggers That Can Help You Win Donations psychology of giving to charity strategies to win donor supportFunny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know.

(Re)Defining Cause Marketing

Selfish Giving

Purchase or action triggered donation. When a consumer buys a product or service (like a latte at Starbucks on World Aids Day ) a donation (5 cents) is made to a cause ( Product Red ) that’s a purchase-triggered donation (I think this is a better describer of what happens when a shopper buys a cause product than the “percentage-of-sale&# tag I used last year). Last January I wrote a post on What is Cause Marketing? that got a lot of great feedback.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

Next time you see something on social media that triggers a reaction, take a deep breath, put down your phone/screen, and go for a walk outside.

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How to Ensure Stakeholder Support for Your Organization’s Name Change

Mission Minded

But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But there’s more to naming success than finding the perfect new moniker. […].

7 Tips to Make This Year Your Best #GivingTuesday Ever


Creating email series with automatic triggers allows you to thank new donors and introduce them to your organization, or strategically reengage lapsed donors, without even having to think about it. #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

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What To Do When You Get Pulled into Other People’s Work

Kivi's Nonprofit Communications Blog

In this case, what are some “triggers” that can indicate when you need to be there and when you don’t? Many times, nonprofit communications staff complain that they aren’t included in conversations early enough or often enough. But sometimes you find yourself in the opposite position: You get pulled into other people’s work, making it near impossible for you to spend time on your own big projects.

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Three More Ways to Raise Money with QR Codes

Selfish Giving

QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. Disadvantage: The consumer has to perform multiple steps to trigger a donation, which usually means fewer dollars will be raised. I started this post over at the Inspiring Generosity blog at Razoo.com. Here are three more ways to raise money with QR Codes. That brings the total to seven!

4 Steps to Year-End Balance, Energy, & Focus (Beth Kanter)

Getting Attention

My graphic designer’s trigger is an overflowing inbox. There’s no better gift than learning from a friend. And what a treat I had recently, learning self-care at work techniques from Beth Kanter , a fellow speaker at the JCamp 180 conference. We all know how pressured year-end is, especially on the fundraising side.

Let’s Get You Out of That Rut You’re Stuck In #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

While “2020” may be the obvious choice, you should dig a little deeper as to what exactly is triggering your current state.

This Is Your Brain on Ads. Any Questions?

Non Profit Marketing 360

Ahern’s bottom line is that the latest brain science confirms what direct mail marketers have known for years: people respond to emotional triggers, not reason. The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give).

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Don’t Forget About Email


Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model. We want to put hot triggers in front of motivated people. Email triggers action. How can email be used as a health intervention?

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Raise More Money from Businesses with Shopping Days

Selfish Giving

Pinups Purchase-triggered donations Shop walk Here’s how they all work together. Are you a local nonprofit that has a downtown business district of mom and pop stores? Shopping days may be the fundraiser for you. Generally, there are three components to a shopping day program. Working with these small businesses you pick a day or. Cause Practices business fundraiser cause marketing downton business district greatest generation foundation NALA pinups shop local for a cause shop walk

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

NOTE: Our email service provider has suggested that you do not use any references to COVID-19 in your subject line or email as it can trigger spam filters. Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks.

For Robust Email Fundraising at Year End, Start Ramping Up the Volume Now

Kivi's Nonprofit Communications Blog

Sudden spikes in your email volume can trigger spam warnings. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. You need to ease into that faster pace of communications.

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Die! Die! Die! Die! Die! Die!


This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds. She also said, “Many people are uncomfortable with the thought of dying.” ” Really? Ya’ think?

Believe in “The Fantastic Four” if you want to market planned gifts the right way


Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages. When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death.

Best Cause Marketing Campaigns of 2012

Selfish Giving

Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. Below are my top picks (although I have an expanded list here on Pinterest ). Each link will take you to either a post I wrote on the program or to a pin on Pinterest.

Less Stress This Year-End Season? Yes, Please! #NPCOMMLife

Kivi's Nonprofit Communications Blog

This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.

Coworkers Who Communicate All Day, Every Day

Kivi's Nonprofit Communications Blog

Timing rules can help too: What kind of event or sequence of events would trigger off-hours communications?

When Our Strengths Turn On Us #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Once you have identified the trigger, you simply create a statement about what you will do about it. One of the most popular job interview questions is “What are your top strengths?” ” It’s usually followed by “And what are your biggest weaknesses?” ” But sometimes they can be one in the same. The VIA Classification of Strengths lists 24 character strengths broken down into six virtues: 1.

Online Community-Building for Nonprofit Members

Ann Green

To further drive online engagement with current members, evaluate your existing management tools and determine if you have the ability to automate triggered communications. How important is online community-building for your nonprofit members?

Need Inspiration?

The Agitator

His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! But most lists urging you to trigger emotions in direct marketing do tend toward the negative. Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe.

3 Resources to Raise More Money with Products & Services

Selfish Giving

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers. Here are three resources to learn more about purchase-triggered donations. It covers: How a fundraiser works Things to pay attention to Committing to transparency 5 great examples of purchase-triggered donations READ THIS POST 2.

Customer Retention Strategies for Financial Institutions

Non Profit Marketing 360

We call these events “triggers” An Ounce of Prevention. Knowing how to anticipate life changes or “triggers” is a critical aspect of retention. Once you have an idea of what events or triggers are coming up in your customers’ lives, you can start to understand and reach out to them with effective messages that meet their needs, or help them in these times of transition. The key is to identify the triggers, create a plan, and execute it.

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Are you taking notes?

A Small Change

Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later. It’s always a win during in-person meetings when our supporters and prospects share about their families, work, interests, passions, and other colors that shape their story.

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Nazis. War. Hurricanes. Famine. Google Gold.

The Agitator

hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’ If your organization works in a space given to rage, disaster relief, or any number of other issue areas where emotions are on a hair trigger … are you ready? Using ‘rage-donate’ — as triggered by events in Charlottesville — as an example, Nick.

Writing a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Why fear is such a powerful emotional trigger in case writing. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” ” With an irresistible case for support , you’ll quickly win donor support for your projects, programs, endowments, initiatives, buildings, renovations, or other bright ideas.

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4 Ideas for Expanding Your Email Horizons

Fundraising 123

Best of all, it happens automatically with Emma’s trigger email feature. If you’ve never set up a triggered welcome email, why not make it your summer goal to launch one? Our friends at the Emma Blog , have pulled together a few of their favorite ideas into a field guide to email adventure. Some are side routes to explore, others are full-on, pack-a-lot-of-granola expeditions. Either way, you’ll find all kinds of ways to expand your email horizons. Launch a Welcome Note.

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Challenging A Sacred Cow

The Agitator

Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.

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Why reciprocity must be an essential tool in your fundraising toolbox


In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return. Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does something for you, you ought to repay them in kind. This has been baked into each of our minds as a survival mechanism because cooperation generally helps us stay alive.

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How To Talk To Donors About Fundraising Costs And Ethics

The Agitator

Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. Nonetheless, good Boy Scout that Tom is, I’ve adopted his motto: “Be Prepared.” So, here’s some Agitator advice on dealing with the question of fundraising costs and ethics. First of all, don’t be one bit defensive.

Start Putting These Words Everywhere Right Now


Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime. Many of these same supporters will contemplate the creation of or revision to an estate plan. And, every time they do, your organization has a big opportunity to acquire a planned gift. But how do you know when the opportunity has arisen?

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Ep217: Skincare Brand Donates When You Show Some Skin Online

Selfish Giving

Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners. Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. On the show, Megan, Kari and I discuss: Kari Pendoley, Rodan + Fields.

Newsletter: Best Halloween Costumes for Cause Marketers; To Breakdown Silos Create a Content Council ; Did Burger King Cross the Line with ‘Scary Places’ Promotion

Selfish Giving

A Product RED Apple iPhone costume is perfect for lovers of purchase-triggered donations. Well, it's October 28th and we can either talk about Halloween on Saturday or the election on Tuesday. I think you know how I feel about the latter, so let's go with the former.

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Cause Marketing Via Buy One, Give One, #1

Cause Related Marketing

A variation is when you buy one thing and it triggers the donation of. Buy one, give one' (BOGO) has been around for a couple years now and the cause marketing practice is still growing dramatically. It's not for everyone, but for those that can pull it off BOGO generates mad publicity and word-of-mouth.BOGO means that when you buy one of something, another one is given away to a needy party.

Fundraising Metrics That Matter

The Agitator

By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

[Update] Komen Crumbles: Busted Nonprofit Brand (Part 3)

Getting Attention

In refusing to acknowledge the hotbed issue of abortion services (provided by PP) that is at the very core of their defunding, and neglecting to address their decision head on, they triggered doubt and unease. Read the main story here. The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve.

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CEO Compensation: Value vs. Price

The Agitator

Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. For some inexplicable reason, Tom let our subscription to Air Force Times lapse. The Agitator never sleeps.

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Wrap-Up: Philanthropy Midwest Conference

Selfish Giving

Lots of great examples of purchase and action triggered donations in my latest post on “pinktober” promotions. Here’s a recent example of action-triggered cause marketing for Halloween ! Thanks to everyone who came out to my workshop at the Philanthropy Midwest Conference yesterday. As promised, here are my slides and some links to some key posts that will enhance your learning. My Presentation: Cause Marketing 101. What is Cause Marketing? A Primer on Pinups.