Selfish Giving

AUGUST 15, 2012

Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.

Practices 11

Practices Foundation Trigger Promotion 11

iMarketSmart

SEPTEMBER 7, 2016

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

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Trigger Statistics Generation Donors 88

SocialButterfly

AUGUST 31, 2010

Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. Have you ever forgotten to do something?

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Behavior Marketing Campaign Sept Campaign 2

Selfish Giving

JANUARY 5, 2011

Purchase or action triggered donation. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing? that got a lot of great feedback.

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Sales And Marketing Product Donations POS 21

Selfish Giving

MAY 10, 2016

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers.

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Trigger Boston Law Donations 24

The Agitator

JULY 2, 2014

Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get.

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Ethics Trigger Cost New York 32

The Agitator

JANUARY 13, 2016

Recalling the fundraising meltdown in the UK triggered by the Olive Cooke affair and the flood tide of negative publicity which was then followed by the ebb tide of accusations and calls for reform Peter asked: “Is it all OK now? Among the first of the New Year’s resolutions received at Agitator Global HQ was one from Peter Maple and his Association of Grumpy Old Fundraisers who know stuff.

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Acquisition Trigger UK Global 22

iMarketSmart

MAY 15, 2015

Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages.

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Marketing Plan Trigger Plan Mission 78

The Agitator

JUNE 5, 2017

Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.”

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Studies Case Experience Trigger 15

iMarketSmart

JUNE 10, 2015

This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds.

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Trigger Video Tactics Marketing 63

The Agitator

MARCH 22, 2016

My question is triggered by two Abila reports — one released, one teased at the current AFP conference and about to be released. I mean, beyond ‘ripeness’ for soliciting bequests (and even here, one could argue it’s never too early to plant and nurture the seed). I mean in your day-to-day communications to and stewardship of your active donors.

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Mail Aging Plan Differentiation 23

iMarketSmart

APRIL 6, 2016

In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return.

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Tools Vendor Trigger Law 65

The Agitator

DECEMBER 15, 2015

An advert in one of the fundraising ‘trades’ triggered me to look up Canadian fundraiser Harvey McKinnon’s ’11 questions every donor asks’, as presented in his book of the same name. Whenever I see a teasing list like that I just can’t resist taking a look … will I agree/disagree … could I add to it … could I better it? Harvey’s list is pretty darn good … “Why me?”. Why are you asking me?”. “Do Do I respect you?”.

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Trigger Trade Question List 23

The Agitator

MAY 11, 2016

have triggered a lively dialogue for which both Tom and I are grateful. Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? Vigorous discussion at the Agitator’s family table is always welcome.

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Analytics Research Trigger Differences 20

The Agitator

OCTOBER 4, 2015

Tom and I are always grateful for Comments by fellow Agitators and we weren’t disappointed to the remarks triggered by the post on the 2015 Fundraising Effectiveness Project Report. All the insights were terrific, but I was particularly struck by Michael Rosen’ s comment on how quickly some folks seem to dismiss the importance and skill required for solid donor retention. As Michael reports, “…I’ve been involved with the nonprofit sector for decades.

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Trigger Report Effective Effectiveness 21

The Agitator

FEBRUARY 4, 2016

Patrick’s Day post last year — Are You Abusing Your Donors? — triggered a barrage of comments and protestations pro and con. My St. I knew some nerves had been struck. And it wasn’t because of leprechauns or green beer. It was because I raised the question of whether we should reconsider, revise or evolve the direct response fundraising playbook rule that says, “The more you ask the more you raise”. To those who like their playbooks simple, I guess the question was unsettling.

Analytics 18

Analytics Case Study Mail Research 18

iMarketSmart

APRIL 17, 2015

Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.

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Words Banner Trigger Cards 88

The Agitator

SEPTEMBER 1, 2016

Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend.

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South America Asia Europe Africa 10

The Agitator

JUNE 23, 2015

Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.

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Analytics USA Barriers Trigger 14

iMarketSmart

JULY 27, 2016

Then, find out what you can do that will trigger those good vibes and they will give— A LOT. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

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How To Firm Automation Survey 88

A Small Change

FEBRUARY 18, 2015

Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later.

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Church Trigger Permission Agency 58

Kivi's Nonprofit Communications Blog

MARCH 8, 2017

Timing Rules specify that certain actions take place when triggering events happen. Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon).

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Strategy Rules Amazon Trigger 47

Selfish Giving

MAY 30, 2017

Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners.

Trigger 14

Trigger High School Radio Student 14

The Agitator

APRIL 13, 2015

Patrick’s Day post — Are You Abusing Your Donors? — triggered a barrage of comments and protestations pro and con I knew some nerves had been struck. I’ve been around long enough to know the unmistakable squeal of conventional wisdom being challenged. So, when my St. And it wasn’t because of leprechauns or green beer.

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Analytics Mail Trigger Green 18

The Agitator

OCTOBER 8, 2014

He observes that at that stage, fundraisers “… spend most of our resources in conceiving appeals, looking for stories and finding the right words, images or videos to trigger the donor’s emotions so that they will engage with us.” I just read some great fundraising observations by Francesco Ambrogetti, writing in 101Fundraising.

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Trigger Video Resources Words 14

Kivi's Nonprofit Communications Blog

OCTOBER 22, 2015

Honestly, even big orgs sometimes send email when they can pull the trigger. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH. I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity.

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Question Email Dec Blasts 102

The Agitator

APRIL 19, 2016

Our interest in all this was triggered by the press and public’s outrage over Face-2-Face and telemarketing techniques that’s spilled forth in the UK. I wonder how many donors give in spite of the fundraising machine, not because of it? Here at The Agitator and over at our sister company DonorVoice we focus on that question a lot.

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Analytics Telemarketing Trigger UK 14

The Agitator

NOVEMBER 6, 2013

Editor’s Note: This guest post by international fundraiser Francesco Ambroghetti was triggered by our piece, Your Call Is Important To Us. Please Continue To Hold. At last month’s International Fundraising Conference in the Netherlands, participants in a Master Class made calls and online visits to a variety of charities posing as donors attempting to make a contribution. Francesco summarizes team’s experiences and outlines lessons learned.

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Netherlands Fundraising Plan Charity Plan 22

Selfish Giving

JANUARY 2, 2013

Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.

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Sales And Marketing Trigger USA Program 28

Selfish Giving

MAY 2, 2016

They include: Checkout Programs Percentage-of-Sales Buy-One, Give-One Digital Programs Action-Triggered Donations Cause Products You can see examples of all these top fundraisers on Pinterest. For example, check out my board on action-triggered donations.

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Sales And Marketing Television Trigger Boston 28

The Agitator

JULY 11, 2013

By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

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Metrics Trigger Benchmark Question 22

Public Sector Marketing 2.0

JANUARY 16, 2013

IF –>Point at the website/social media platform/search query/ rss feed you are referring to and specify a trigger. We all know “googling” things in 2013 is ubiquitous.

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Google RSS Search Engine Social 92

Kivi's Nonprofit Communications Blog

SEPTEMBER 2, 2015

” Here are some likely triggers for this kind of thinking (regardless of the actual price associated with them): Glossy paper. Your reaction when your Executive Director says, “This looks TOO nice.” ” via GIPHY. Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. This theory holds that all of that money should be going to programs and services.

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Paper Firm ROI Trigger 86

Getting Attention

JUNE 5, 2014

Once you get started with media relations tactics, you will see so many ways in which you can use press to trigger change to move your organization’s cause or issue forward.

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Media Relations Media Tactics Trigger 104

The Agitator

NOVEMBER 4, 2013

If you opened only one, some filtering process was already triggered — brand. Imagine that today, by sheer coincidence, you received mail solicitations from two different organizations with international child sponsorship programs, neither of which you presently support. Take off your professional fundraiser’s cap if you can, and explain to me what would happen. Would you open neither, one or both?

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Direct Marketing Trigger Communications Mail 12

The Agitator

NOVEMBER 2, 2014

In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building. Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged.

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Trigger Custom Customer Behavior 14

Getting Attention

MARCH 25, 2015

Whether we’re talking Red Cross or Coca-Cola, brands that work connect with our hearts and minds to trigger emotion and action. Thanks to guest blogger Caryn Stein, VP at Network for Good. I’m so eager to share with you the incredible learning experience I had at the recent Nonprofit Technology Conference (NTC).

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Brand Branding Trigger Environment 81

Getting Attention

FEBRUARY 2, 2012

In refusing to acknowledge the hotbed issue of abortion services (provided by PP) that is at the very core of their defunding, and neglecting to address their decision head on, they triggered doubt and unease. Read the main story here.

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Feb Los Angeles Brand Branding 56

Selfish Giving

SEPTEMBER 13, 2016

This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com.

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Boston America June Trigger 25

Selfish Giving

APRIL 4, 2011

The Michigan study, which was conducted with 300 college students in a student union, only looks at one type of cause marketing: purchased-triggered donations. iParty shoppers only need to buy the erasers to trigger the company donation.

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Sales And Marketing Practices Michigan Trigger 31