INDUSTRY INSIGHTS YOUR PEERS ARE READING
My second video-inspired post of the week is triggered by an enthusiastic review of Vice Cream’s marketing campaign by Melissa Ward at Target Marketing, for her regular Friday “What were they thinking?’ MORE
Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. MORE
Sudden spikes in your email volume can trigger spam warnings. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. You need to ease into that faster pace of communications. MORE
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model. MORE
But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But there’s more to naming success than finding the perfect new moniker. […]. MORE
Why fear is such a powerful emotional trigger in case writing. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” MORE
By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. MORE
Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” MORE
In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy. MORE
His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! But most lists urging you to trigger emotions in direct marketing do tend toward the negative. Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe. MORE
Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers. MORE
Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. Emoji! These little symbols are exploding in number and placement in our digital lives. MORE
Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime. MORE
Creating email series with automatic triggers allows you to thank new donors and introduce them to your organization, or strategically reengage lapsed donors, without even having to think about it. #GivingTuesday is right around the corner! MORE
If learners starts off up easily composing on varied other predicament or vicinity upon obtaining a specified time, they can’t find a alternative to compose included triggered by the inferior particulars. What to search for From Assist Me To with My Essay? Use the guidance which you have gathered although obtaining check out to manual you construct a thesis announcement, but ensure the notion is especially your personal. MORE
In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return. MORE
Which brings me to the ‘miracle’ of the ACLU’s swift, precision-like response across the nation to civil liberties threats triggered by the election and inauguration of Donald Trump. MORE
hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’ If your organization works in a space given to rage, disaster relief, or any number of other issue areas where emotions are on a hair trigger … are you ready? Using ‘rage-donate’ — as triggered by events in Charlottesville — as an example, Nick. MORE
Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. For some inexplicable reason, Tom let our subscription to Air Force Times lapse. MORE
Why fear is such a powerful emotional trigger in case writing. If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement. MORE
He observes that at that stage, fundraisers “… spend most of our resources in conceiving appeals, looking for stories and finding the right words, images or videos to trigger the donor’s emotions so that they will engage with us.” I just read some great fundraising observations by Francesco Ambrogetti, writing in 101Fundraising. MORE
Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year. MORE
Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. MORE
Purchase or action triggered donation. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing? that got a lot of great feedback. MORE
Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.” MORE
A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 MORE
They have a good idea of which organization they want to give to but feel they still need to do their due diligence before they pull the trigger. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. Fearful. They are afraid to give impulsively. They’ve done that before and encountered donor remorse. So they put the money in the holding pen as a ‘circuit breaker’ 3. Unprepared. MORE
This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds. MORE
The Classy article talks about three generic building blocks of habitual behavior — a recurring familiar cue that triggers the action, the routine that follows (ie., I was ‘captured’ by this article title from Classy — How to Make the Donation Process a Habit. In Classy’s view, like that of many fundraisers and their consultants, it all boils down to how the donor experiences giving to your organization. MORE
Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of. MORE
Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. Have you ever forgotten to do something? MORE
Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages. MORE
Ahern’s bottom line is that the latest brain science confirms what direct mail marketers have known for years: people respond to emotional triggers, not reason. The base of the brain (Photo credit: Wikipedia). MORE
This data breach has a significant silver lining in that it triggered international attention and sparked a global discussion on the topic of data privacy. MORE
Beth Kanter shares How Nonprofit Professionals Can Manage Workplace Stress Triggers. Ward 8 – Boston, MA. It is a rainy day here, but it’s never too dreary to share some Mixed Links… First things first, we are having an All-Access Pass sale through July 7, 2017. MORE
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model. MORE
Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend. MORE
QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. I started this post over at the Inspiring Generosity blog at Razoo.com. MORE
have triggered a lively dialogue for which both Tom and I are grateful. Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? Vigorous discussion at the Agitator’s family table is always welcome. MORE
Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support. MORE
Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later. MORE
Give the donor the opportunity to fill out most of your donation form, but trigger the popup before the donation is completed. . Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? . MORE
Tom’s rant, A Man of Infinite Patience in a World of Imposters , triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics. MORE
triggered my desire to tie the three topics together. On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam. MORE
Trigger Related Topics SocialButterfly
AUGUST 31, 2010
Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. Have you ever forgotten to do something?
Selfish Giving
AUGUST 15, 2012
Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.
iMarketSmart
SEPTEMBER 7, 2016
Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”
Selfish Giving
JANUARY 5, 2011
Purchase or action triggered donation. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing? that got a lot of great feedback.
EveryAction
OCTOBER 10, 2018
Creating email series with automatic triggers allows you to thank new donors and introduce them to your organization, or strategically reengage lapsed donors, without even having to think about it. #GivingTuesday is right around the corner!
SocialButterfly
JANUARY 9, 2013
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.
Selfish Giving
MAY 10, 2016
Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers.
SocialButterfly
JANUARY 9, 2013
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2018
Why fear is such a powerful emotional trigger in case writing. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?”
Mission Minded
OCTOBER 30, 2015
But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But there’s more to naming success than finding the perfect new moniker. […].
Kivi's Nonprofit Communications Blog
JULY 31, 2018
Give the donor the opportunity to fill out most of your donation form, but trigger the popup before the donation is completed. . Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? .
The Agitator
OCTOBER 18, 2017
His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! But most lists urging you to trigger emotions in direct marketing do tend toward the negative. Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe.
Kivi's Nonprofit Communications Blog
SEPTEMBER 11, 2018
Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. Emoji! These little symbols are exploding in number and placement in our digital lives.
Non Profit Marketing 360
MARCH 30, 2012
Ahern’s bottom line is that the latest brain science confirms what direct mail marketers have known for years: people respond to emotional triggers, not reason. The base of the brain (Photo credit: Wikipedia).
The Agitator
MAY 21, 2017
Which brings me to the ‘miracle’ of the ACLU’s swift, precision-like response across the nation to civil liberties threats triggered by the election and inauguration of Donald Trump.
iMarketSmart
JUNE 10, 2015
This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds.
iMarketSmart
MAY 15, 2015
Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages.
The Agitator
JUNE 28, 2017
By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.
The Agitator
AUGUST 21, 2017
hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’ If your organization works in a space given to rage, disaster relief, or any number of other issue areas where emotions are on a hair trigger … are you ready? Using ‘rage-donate’ — as triggered by events in Charlottesville — as an example, Nick.
The Agitator
JULY 2, 2014
Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get.
SocialButterfly
AUGUST 28, 2018
If learners starts off up easily composing on varied other predicament or vicinity upon obtaining a specified time, they can’t find a alternative to compose included triggered by the inferior particulars. What to search for From Assist Me To with My Essay? Use the guidance which you have gathered although obtaining check out to manual you construct a thesis announcement, but ensure the notion is especially your personal.
The Agitator
SEPTEMBER 4, 2017
In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy.
The Agitator
SEPTEMBER 1, 2016
Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend.
Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2017
Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support.
The Agitator
JULY 6, 2014
Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. For some inexplicable reason, Tom let our subscription to Air Force Times lapse.
A Small Change
FEBRUARY 18, 2015
Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later.
Selfish Giving
MARCH 13, 2013
QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. I started this post over at the Inspiring Generosity blog at Razoo.com.
Public Sector Marketing 2.0
MAY 23, 2018
This data breach has a significant silver lining in that it triggered international attention and sparked a global discussion on the topic of data privacy.
The Agitator
JUNE 23, 2015
Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.
The Agitator
SEPTEMBER 27, 2017
triggered my desire to tie the three topics together. On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam.
Kivi's Nonprofit Communications Blog
JUNE 30, 2017
Beth Kanter shares How Nonprofit Professionals Can Manage Workplace Stress Triggers. Ward 8 – Boston, MA. It is a rainy day here, but it’s never too dreary to share some Mixed Links… First things first, we are having an All-Access Pass sale through July 7, 2017.
iMarketSmart
APRIL 6, 2016
In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return.
The Agitator
OCTOBER 2, 2017
A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73
The Agitator
JUNE 5, 2017
Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.”
iMarketSmart
APRIL 17, 2015
Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.
Kivi's Nonprofit Communications Blog
FEBRUARY 16, 2016
Why fear is such a powerful emotional trigger in case writing. If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement.
The Agitator
JULY 24, 2017
My second video-inspired post of the week is triggered by an enthusiastic review of Vice Cream’s marketing campaign by Melissa Ward at Target Marketing, for her regular Friday “What were they thinking?’
The Agitator
MARCH 29, 2017
Tom’s rant, A Man of Infinite Patience in a World of Imposters , triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics.
The Agitator
JULY 12, 2017
The Classy article talks about three generic building blocks of habitual behavior — a recurring familiar cue that triggers the action, the routine that follows (ie., I was ‘captured’ by this article title from Classy — How to Make the Donation Process a Habit. In Classy’s view, like that of many fundraisers and their consultants, it all boils down to how the donor experiences giving to your organization.
iMarketSmart
JUNE 22, 2018
They have a good idea of which organization they want to give to but feel they still need to do their due diligence before they pull the trigger. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. Fearful. They are afraid to give impulsively. They’ve done that before and encountered donor remorse. So they put the money in the holding pen as a ‘circuit breaker’ 3. Unprepared.
The Agitator
OCTOBER 8, 2014
He observes that at that stage, fundraisers “… spend most of our resources in conceiving appeals, looking for stories and finding the right words, images or videos to trigger the donor’s emotions so that they will engage with us.” I just read some great fundraising observations by Francesco Ambrogetti, writing in 101Fundraising.
The Agitator
MAY 11, 2016
have triggered a lively dialogue for which both Tom and I are grateful. Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? Vigorous discussion at the Agitator’s family table is always welcome.
Selfish Giving
JANUARY 2, 2013
Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.
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