From Awareness to Action: Using Pledges and Triggers to Make It StickK
AUGUST 31, 2010
Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. In the case of Car Free Day, reminders can serve as a trigger to the action. Help them make a commitment and leverage triggers to make it easy, fun and popular for the behavior change to occur.