Expert insights. Personalized for you.
A variation is when you buy one thing and it triggers the donation of. Buy one, give one' (BOGO) has been around for a couple years now and the cause marketing practice is still growing dramatically. MORE
Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. MORE
But this call is a case study in how not to trigger a donor's emotions. It's the kind of "I can make a difference" emotion that you want to trigger. The only anger it triggered was anger at the caller, not at the condition. And that's not the kind of emotion you want to trigger. MORE
Sudden spikes in your email volume can trigger spam warnings. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. You need to ease into that faster pace of communications. MORE
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model. MORE
We call these events “triggers” An Ounce of Prevention. Knowing how to anticipate life changes or “triggers” is a critical aspect of retention. Once you have an idea of what events or triggers are coming up in your customers’ lives, you can start to understand and reach out to them with effective messages that meet their needs, or help them in these times of transition. The key is to identify the triggers, create a plan, and execute it. MORE
But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But there’s more to naming success than finding the perfect new moniker. […]. MORE
My graphic designer’s trigger is an overflowing inbox. There’s no better gift than learning from a friend. And what a treat I had recently, learning self-care at work techniques from Beth Kanter , a fellow speaker at the JCamp 180 conference. MORE
In refusing to acknowledge the hotbed issue of abortion services (provided by PP) that is at the very core of their defunding, and neglecting to address their decision head on, they triggered doubt and unease. Read the main story here. MORE
Once you have identified the trigger, you simply create a statement about what you will do about it. One of the most popular job interview questions is “What are your top strengths?” ” It’s usually followed by “And what are your biggest weaknesses?” MORE
Why fear is such a powerful emotional trigger in case writing. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” MORE
By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. MORE
In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy. MORE
His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! But most lists urging you to trigger emotions in direct marketing do tend toward the negative. Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe. MORE
Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers. MORE
Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. Emoji! These little symbols are exploding in number and placement in our digital lives. MORE
Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime. MORE
Creating email series with automatic triggers allows you to thank new donors and introduce them to your organization, or strategically reengage lapsed donors, without even having to think about it. #GivingTuesday is right around the corner! MORE
In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return. MORE
Which brings me to the ‘miracle’ of the ACLU’s swift, precision-like response across the nation to civil liberties threats triggered by the election and inauguration of Donald Trump. MORE
hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’ If your organization works in a space given to rage, disaster relief, or any number of other issue areas where emotions are on a hair trigger … are you ready? Using ‘rage-donate’ — as triggered by events in Charlottesville — as an example, Nick. MORE
Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. For some inexplicable reason, Tom let our subscription to Air Force Times lapse. MORE
Why fear is such a powerful emotional trigger in case writing. If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement. MORE
Pinups Purchase-triggered donations Shop walk Here’s how they all work together. Are you a local nonprofit that has a downtown business district of mom and pop stores? Shopping days may be the fundraiser for you. Generally, there are three components to a shopping day program. Working with these small businesses you pick a day or. Cause Practices business fundraiser cause marketing downton business district greatest generation foundation NALA pinups shop local for a cause shop walk MORE
Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year. MORE
Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. MORE
This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year. MORE
Purchase or action triggered donation. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing? that got a lot of great feedback. MORE
Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.” MORE
This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds. MORE
Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of. MORE
Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. Have you ever forgotten to do something? MORE
Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages. MORE
Ahern’s bottom line is that the latest brain science confirms what direct mail marketers have known for years: people respond to emotional triggers, not reason. The base of the brain (Photo credit: Wikipedia). MORE
Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support. MORE
Beth Kanter shares How Nonprofit Professionals Can Manage Workplace Stress Triggers. Ward 8 – Boston, MA. It is a rainy day here, but it’s never too dreary to share some Mixed Links… First things first, we are having an All-Access Pass sale through July 7, 2017. MORE
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model. MORE
Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend. MORE
QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. I started this post over at the Inspiring Generosity blog at Razoo.com. MORE
Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support. MORE
Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later. MORE
Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners. MORE
This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com. MORE
Give the donor the opportunity to fill out most of your donation form, but trigger the popup before the donation is completed. . Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? . MORE
Trigger Related Topics SocialButterfly
AUGUST 31, 2010
Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. Have you ever forgotten to do something?
Selfish Giving
AUGUST 15, 2012
Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
iMarketSmart
SEPTEMBER 7, 2016
Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”
Selfish Giving
JANUARY 5, 2011
Purchase or action triggered donation. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing? that got a lot of great feedback.
SocialButterfly
JANUARY 9, 2013
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.
Kivi's Nonprofit Communications Blog
JUNE 10, 2019
Once you have identified the trigger, you simply create a statement about what you will do about it. One of the most popular job interview questions is “What are your top strengths?” ” It’s usually followed by “And what are your biggest weaknesses?”
EveryAction
OCTOBER 10, 2018
Creating email series with automatic triggers allows you to thank new donors and introduce them to your organization, or strategically reengage lapsed donors, without even having to think about it. #GivingTuesday is right around the corner!
Kivi's Nonprofit Communications Blog
AUGUST 30, 2018
Sudden spikes in your email volume can trigger spam warnings. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. You need to ease into that faster pace of communications.
Getting Attention
NOVEMBER 28, 2018
My graphic designer’s trigger is an overflowing inbox. There’s no better gift than learning from a friend. And what a treat I had recently, learning self-care at work techniques from Beth Kanter , a fellow speaker at the JCamp 180 conference.
Selfish Giving
MARCH 13, 2013
QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. I started this post over at the Inspiring Generosity blog at Razoo.com.
Kivi's Nonprofit Communications Blog
DECEMBER 10, 2018
This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.
Mission Minded
OCTOBER 30, 2015
But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But there’s more to naming success than finding the perfect new moniker. […].
Non Profit Marketing 360
MARCH 30, 2012
Ahern’s bottom line is that the latest brain science confirms what direct mail marketers have known for years: people respond to emotional triggers, not reason. The base of the brain (Photo credit: Wikipedia).
SocialButterfly
JANUARY 9, 2013
Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model.
iMarketSmart
JUNE 10, 2015
This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds.
iMarketSmart
MAY 15, 2015
Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages.
Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2017
Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support.
Selfish Giving
JANUARY 2, 2013
Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.
Kivi's Nonprofit Communications Blog
JULY 31, 2018
Give the donor the opportunity to fill out most of your donation form, but trigger the popup before the donation is completed. . Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? .
Selfish Giving
MAY 10, 2016
Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers.
A Small Change
FEBRUARY 18, 2015
Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later.
Selfish Giving
AUGUST 6, 2012
Pinups Purchase-triggered donations Shop walk Here’s how they all work together. Are you a local nonprofit that has a downtown business district of mom and pop stores? Shopping days may be the fundraiser for you. Generally, there are three components to a shopping day program. Working with these small businesses you pick a day or. Cause Practices business fundraiser cause marketing downton business district greatest generation foundation NALA pinups shop local for a cause shop walk
Kivi's Nonprofit Communications Blog
SEPTEMBER 11, 2018
Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. Emoji! These little symbols are exploding in number and placement in our digital lives.
Kivi's Nonprofit Communications Blog
JUNE 30, 2017
Beth Kanter shares How Nonprofit Professionals Can Manage Workplace Stress Triggers. Ward 8 – Boston, MA. It is a rainy day here, but it’s never too dreary to share some Mixed Links… First things first, we are having an All-Access Pass sale through July 7, 2017.
Kivi's Nonprofit Communications Blog
FEBRUARY 16, 2016
Why fear is such a powerful emotional trigger in case writing. If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement.
iMarketSmart
APRIL 6, 2016
In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return.
The Agitator
JULY 2, 2014
Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get.
The Agitator
OCTOBER 18, 2017
His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! But most lists urging you to trigger emotions in direct marketing do tend toward the negative. Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe.
Selfish Giving
MAY 30, 2017
Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners.
iMarketSmart
APRIL 17, 2015
Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.
The Agitator
MAY 21, 2017
Which brings me to the ‘miracle’ of the ACLU’s swift, precision-like response across the nation to civil liberties threats triggered by the election and inauguration of Donald Trump.
Kivi's Nonprofit Communications Blog
JULY 2, 2014
Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support.
The Agitator
JUNE 28, 2017
By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.
The Agitator
AUGUST 21, 2017
hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’ If your organization works in a space given to rage, disaster relief, or any number of other issue areas where emotions are on a hair trigger … are you ready? Using ‘rage-donate’ — as triggered by events in Charlottesville — as an example, Nick.
Cause Related Marketing
AUGUST 11, 2010
A variation is when you buy one thing and it triggers the donation of. Buy one, give one' (BOGO) has been around for a couple years now and the cause marketing practice is still growing dramatically.
Non Profit Marketing 360
MAY 16, 2012
We call these events “triggers” An Ounce of Prevention. Knowing how to anticipate life changes or “triggers” is a critical aspect of retention. Once you have an idea of what events or triggers are coming up in your customers’ lives, you can start to understand and reach out to them with effective messages that meet their needs, or help them in these times of transition. The key is to identify the triggers, create a plan, and execute it.
Getting Attention
FEBRUARY 2, 2012
In refusing to acknowledge the hotbed issue of abortion services (provided by PP) that is at the very core of their defunding, and neglecting to address their decision head on, they triggered doubt and unease. Read the main story here.
Fundraising Coach
OCTOBER 10, 2017
But this call is a case study in how not to trigger a donor's emotions. It's the kind of "I can make a difference" emotion that you want to trigger. The only anger it triggered was anger at the caller, not at the condition. And that's not the kind of emotion you want to trigger.
The Agitator
JULY 6, 2014
Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. For some inexplicable reason, Tom let our subscription to Air Force Times lapse.
The Agitator
SEPTEMBER 1, 2016
Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend.
The Agitator
SEPTEMBER 4, 2017
In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy.
Selfish Giving
SEPTEMBER 13, 2016
This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com.
The Agitator
JUNE 23, 2015
Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.
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