Selfish Giving

AUGUST 15, 2012

Purchase-triggered donations is a long name for a simple cause marketing promotion. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donationsWhen shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.

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Trigger Donations Business Money 71

SocialButterfly

AUGUST 31, 2010

Activate the Trigger: Pledges and Reminders. In short, a reminder would trigger the action I pledged to make. They touched on a variety of applicable concepts to our work–one of the being the role of triggers in behavior change. In the case of Car Free Day, reminders can serve as a trigger to the action. Help them make a commitment and leverage triggers to make it easy, fun and popular for the behavior change to occur.

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iMarketSmart

SEPTEMBER 7, 2016

Fundraising Major Giving Planned Giving strategy charity blog feeling good about giving fundraising psychology fundraising tips Nonprofit Marketing Blog nonprofit marketing tips philanthropy and donor psychology Psychological Triggers That Can Help You Win Donations psychology of giving to charity strategies to win donor supportFunny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know.

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Selfish Giving

JANUARY 5, 2011

Purchase or action triggered donation. When a consumer buys a product or service (like a latte at Starbucks on World Aids Day ) a donation (5 cents) is made to a cause ( Product Red ) that’s a purchase-triggered donation (I think this is a better describer of what happens when a shopper buys a cause product than the “percentage-of-sale&# tag I used last year). Last January I wrote a post on What is Cause Marketing? that got a lot of great feedback.

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Sales And Marketing Cause Marketing POS Trigger 85

Public Sector Marketing 2.0

SEPTEMBER 17, 2020

Next time you see something on social media that triggers a reaction, take a deep breath, put down your phone/screen, and go for a walk outside.

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Intent Ethics Social Social Media 235

SocialButterfly

JANUARY 9, 2013

Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model. We want to put hot triggers in front of motivated people. Email triggers action. How can email be used as a health intervention?

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Mission Minded

OCTOBER 30, 2015

But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But there’s more to naming success than finding the perfect new moniker. […].

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Trigger Organization Organic Ideas 59

Kivi's Nonprofit Communications Blog

SEPTEMBER 8, 2020

While “2020” may be the obvious choice, you should dig a little deeper as to what exactly is triggering your current state.

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EveryAction

OCTOBER 10, 2018

Creating email series with automatic triggers allows you to thank new donors and introduce them to your organization, or strategically reengage lapsed donors, without even having to think about it. #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

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Best Tips Automation Template 153

Getting Attention

NOVEMBER 28, 2018

My graphic designer’s trigger is an overflowing inbox. There’s no better gift than learning from a friend. And what a treat I had recently, learning self-care at work techniques from Beth Kanter , a fellow speaker at the JCamp 180 conference. We all know how pressured year-end is, especially on the fundraising side.

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Satisfaction Healthcare Consulting Conference 188

Selfish Giving

MARCH 13, 2013

QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. Disadvantage: The consumer has to perform multiple steps to trigger a donation, which usually means fewer dollars will be raised. I started this post over at the Inspiring Generosity blog at Razoo.com. Here are three more ways to raise money with QR Codes. That brings the total to seven!

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Raising Money Trigger Money America 75

Non Profit Marketing 360

MARCH 30, 2012

Ahern’s bottom line is that the latest brain science confirms what direct mail marketers have known for years: people respond to emotional triggers, not reason. The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give).

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Ads Wikipedia Question Trigger 100

SocialButterfly

JANUARY 9, 2013

Triggers and Behavior Change. Because emails–just like texts–can serve as triggers for behavior change or as a “ gentle nudge ” as KevinMD.com discussed back in 2011. Triggers can be powerful partners in behavior change as demonstrated in the Fogg Behavior Model. We want to put hot triggers in front of motivated people. Email triggers action. How can email be used as a health intervention?

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Email Trigger Funnel Vendor 100

Kivi's Nonprofit Communications Blog

JULY 22, 2020

Timing rules can help too: What kind of event or sequence of events would trigger off-hours communications?

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Communications Rules Trigger Channel 161

Selfish Giving

AUGUST 6, 2012

Pinups Purchase-triggered donations Shop walk Here’s how they all work together. Are you a local nonprofit that has a downtown business district of mom and pop stores? Shopping days may be the fundraiser for you. Generally, there are three components to a shopping day program. Working with these small businesses you pick a day or. Cause Practices business fundraiser cause marketing downton business district greatest generation foundation NALA pinups shop local for a cause shop walk

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Business Trigger Money Donations 71

Kivi's Nonprofit Communications Blog

AUGUST 30, 2018

Sudden spikes in your email volume can trigger spam warnings. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. You need to ease into that faster pace of communications.

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iMarketSmart

JUNE 10, 2015

This kind of so-called “marketing” will only trigger an avoidance response. I just saw a video for a nonprofit’s planned giving department that made me sick. Truly nauseated. . In it, the fake actor/speaker said the word “die!” ” six times within 90 seconds. She also said, “Many people are uncomfortable with the thought of dying.” ” Really? Ya’ think?

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Trigger Video Tactics Major Donors 126

iMarketSmart

MAY 15, 2015

Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive end-of-life messages. When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death.

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Marketing Plan Plan Trigger Mission 126

Kivi's Nonprofit Communications Blog

JUNE 10, 2019

Once you have identified the trigger, you simply create a statement about what you will do about it. One of the most popular job interview questions is “What are your top strengths?” ” It’s usually followed by “And what are your biggest weaknesses?” ” But sometimes they can be one in the same. The VIA Classification of Strengths lists 24 character strengths broken down into six virtues: 1.

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Selfish Giving

JANUARY 2, 2013

Best Purchase-Triggered Program: Team USA & Raise Our Flag. Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. Below are my top picks (although I have an expanded list here on Pinterest ). Each link will take you to either a post I wrote on the program or to a pin on Pinterest.

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Marketing Campaign Best Cause Marketing Sales And Marketing 86

Kivi's Nonprofit Communications Blog

DECEMBER 10, 2018

This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.

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The Agitator

OCTOBER 18, 2017

His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! But most lists urging you to trigger emotions in direct marketing do tend toward the negative. Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe.

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Selfish Giving

MAY 10, 2016

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers. Here are three resources to learn more about purchase-triggered donations. It covers: How a fundraiser works Things to pay attention to Committing to transparency 5 great examples of purchase-triggered donations READ THIS POST 2.

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Trigger Product Service Resources 50

Non Profit Marketing 360

MAY 16, 2012

We call these events “triggers” An Ounce of Prevention. Knowing how to anticipate life changes or “triggers” is a critical aspect of retention. Once you have an idea of what events or triggers are coming up in your customers’ lives, you can start to understand and reach out to them with effective messages that meet their needs, or help them in these times of transition. The key is to identify the triggers, create a plan, and execute it.

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Custom Customer Strategy Trigger 100

A Small Change

FEBRUARY 18, 2015

Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later. It’s always a win during in-person meetings when our supporters and prospects share about their families, work, interests, passions, and other colors that shape their story.

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Church Trigger Permission Agency 142

Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2018

Why fear is such a powerful emotional trigger in case writing. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” ” With an irresistible case for support , you’ll quickly win donor support for your projects, programs, endowments, initiatives, buildings, renovations, or other bright ideas.

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Case Writing Psychographic Trigger 143

The Agitator

AUGUST 21, 2017

hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’ If your organization works in a space given to rage, disaster relief, or any number of other issue areas where emotions are on a hair trigger … are you ready? Using ‘rage-donate’ — as triggered by events in Charlottesville — as an example, Nick.

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JULY 6, 2011

Best of all, it happens automatically with Emma’s trigger email feature. If you’ve never set up a triggered welcome email, why not make it your summer goal to launch one? Our friends at the Emma Blog , have pulled together a few of their favorite ideas into a field guide to email adventure. Some are side routes to explore, others are full-on, pack-a-lot-of-granola expeditions. Either way, you’ll find all kinds of ways to expand your email horizons. Launch a Welcome Note.

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Ideas Email Trigger Satisfaction 157

The Agitator

JUNE 23, 2015

Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. Our recent post Stop it. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15 th Giving USA 2015 was released and once again reported that charitable giving remained at the 2% level. The same 2% of GDP that Giving USA has reported year after year after year.

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USA Barriers Trigger Charitable 72

iMarketSmart

APRIL 6, 2016

In other words, a gift from you to a supporter (that cost you just a couple of bucks) will usually trigger an exponentially greater gift in return. Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does something for you, you ought to repay them in kind. This has been baked into each of our minds as a survival mechanism because cooperation generally helps us stay alive.

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The Agitator

JULY 2, 2014

Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. Nonetheless, good Boy Scout that Tom is, I’ve adopted his motto: “Be Prepared.” So, here’s some Agitator advice on dealing with the question of fundraising costs and ethics. First of all, don’t be one bit defensive.

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Ethics Cost Trigger New York 80

iMarketSmart

APRIL 17, 2015

Here are some of the many life events that trigger this kind of thinking: Birth of a child, grandchild, niece or nephew. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime. Many of these same supporters will contemplate the creation of or revision to an estate plan. And, every time they do, your organization has a big opportunity to acquire a planned gift. But how do you know when the opportunity has arisen?

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Selfish Giving

MAY 30, 2017

Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners. Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. On the show, Megan, Kari and I discuss: Kari Pendoley, Rodan + Fields.

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Trigger High School Radio Consulting 43

The Agitator

JUNE 28, 2017

By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

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Cause Related Marketing

AUGUST 11, 2010

A variation is when you buy one thing and it triggers the donation of. Buy one, give one' (BOGO) has been around for a couple years now and the cause marketing practice is still growing dramatically. It's not for everyone, but for those that can pull it off BOGO generates mad publicity and word-of-mouth.BOGO means that when you buy one of something, another one is given away to a needy party.

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Trigger Cause Marketing Generation Practices 106

Getting Attention

FEBRUARY 2, 2012

In refusing to acknowledge the hotbed issue of abortion services (provided by PP) that is at the very core of their defunding, and neglecting to address their decision head on, they triggered doubt and unease. Read the main story here. The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve.

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Brand Branding Feb Los Angeles 191

The Agitator

JULY 6, 2014

Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. For some inexplicable reason, Tom let our subscription to Air Force Times lapse. The Agitator never sleeps.

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Price Pricing Church Trigger 68

Selfish Giving

OCTOBER 19, 2011

Lots of great examples of purchase and action triggered donations in my latest post on “pinktober” promotions. Here’s a recent example of action-triggered cause marketing for Halloween ! Thanks to everyone who came out to my workshop at the Philanthropy Midwest Conference yesterday. As promised, here are my slides and some links to some key posts that will enhance your learning. My Presentation: Cause Marketing 101. What is Cause Marketing? A Primer on Pinups.

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iMarketSmart

JUNE 22, 2018

They have a good idea of which organization they want to give to but feel they still need to do their due diligence before they pull the trigger. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. Fearful. They are afraid to give impulsively. They’ve done that before and encountered donor remorse. So they put the money in the holding pen as a ‘circuit breaker’ 3. Unprepared.

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The Agitator

OCTOBER 8, 2014

He observes that at that stage, fundraisers “… spend most of our resources in conceiving appeals, looking for stories and finding the right words, images or videos to trigger the donor’s emotions so that they will engage with us.” I just read some great fundraising observations by Francesco Ambrogetti, writing in 101Fundraising.

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The Agitator

SEPTEMBER 1, 2016

Next week triggers the starting gun on the sprint to year-end. For many Agitator readers summer’s over. Our readers in the US will mark the end of summer with this Labor Day weekend. Readers in Canada and Europe have already turned the calendar page to September and noted the shortening of daylight hours. And Agitators Down Under and elsewhere in Asia, Africa and South America are looking forward to either putting away or getting out their gear for the next season.

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Kivi's Nonprofit Communications Blog

FEBRUARY 28, 2017

Why fear is such a powerful emotional trigger in case writing. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it.

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Case Psychographic Trigger Demographics 122

The Agitator

SEPTEMBER 4, 2017

In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy. Contributions hit $1 billion in three weeks, outpacing the charitable response to the September 11 th attacks and the 2004 Indian Ocean tsunami.

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USA Trigger September Charitable 59