5 Tips For Increasing Traffic to Your Nonprofit’s Website

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I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site.

5 Tips To Drive Traffic to Your Donation Page

Twenti

5 Tips To Drive Traffic to Your Donation Page. Increase your donations with these 5 tips for driving traffic to your donation page! One of the main goals of your digital marketing efforts is to get donations, and to do this you need to make sure your donation page is getting a lot of traffic. These simple and effective tips will help you ensure your traffic is driven towards your donation page, and that none slip through the cracks!

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Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

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For more than a decade, Jonathon Colman has designed, developed, and promoted web sites for nonprofits, including The Nature Conservancy and Conservation International.

#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

Many social-media experts have noted the fact that all Facebook traffic falls off in late March/early April as the winters recede. We all like to be liked. Now that the Timeline feature has been up-and-out on Facebook’s individual and on organizational and business pages for a week or so, people are starting to dig into the metrics about how useful and/or successful Timeline has been. The proof of most things Facebook is in the metrics of those who visit and interact with the pages.

How to Drive Traffic to Your Nonprofit Website

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Email: Email is one of the most effective ways to drive traffic to your website. You can also drive traffic to your web site by publishing content in email newsletters of affiliated institutions. Online communities and forums: Another way to drive traffic is to share your information in online communities and message boards related to your cause.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me with this. Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? A: Great question! I’m not an SEO expert, and I’ve never played one on TV. But here are some tips I’ve learning along the way.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Monthly website traffic grew by 16% in 2013. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing. It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study ! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy.

A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

Read the full story in Wired.co.uk to learn how the system works and how its creators say this is just the beginning to rethinking road and traffic safety through design. Case Study Quoted Social Innovation built environment design-centered solutions Nancy Lee road safety smart road system traffic controlThe Netherlands are about to launch a “smart road” system that uses infrastrure to support behavior change through a design solution–glow-in-the-dark paint!

#FirstWorldProblems? Tablet Traffic Trumps Smartphones

SocialButterfly

What’s your website’s mobile traffic breakdown? . Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones. The findings come from Adobe’s review of over 100 billion visits to 1000+ websites world-wide, showing 7% of traffic is driven from smartphones, with tablets edging them out at 8%. All countries saw tablet traffic double this past year (have you?).

#FirstWorldProblems? Tablet Traffic Trumps Smartphones

SocialButterfly

What’s your website’s mobile traffic breakdown? . Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones. The findings come from Adobe’s review of over 100 billion visits to 1000+ websites world-wide, showing 7% of traffic is driven from smartphones, with tablets edging them out at 8%. All countries saw tablet traffic double this past year (have you?).

1999 vs 2015: The 7 Greatest Transformations in Nonprofit Web Design

EveryAction

The web has seen multiple updates to HTML and CSS, witnessed the explosion of video, and the meteoric rise in mobile traffic among many other siesmic shifts We’ve come a long way since 1999.

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Mobile Friendly Design in Peer to Peer Fundraising Software Increases Donations

Blue Sky Collaborative

30-40% of the traffic to your Peer to Peer (P2P) fundraising site will come from phone and tablets. Much of this traffic is the result of email referrals by the fundraisers to their friends and family asking for donations on. Bikeathon software Bikeathons Fundraising Tips Mobile Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Viral Fundraising Walkathon software Walkathons

Optimized Mobile Donations Now with Apple Pay

EveryAction

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. With web traffic clearly trending towards mobile, the visibility of nonprofit mobile donation pages is set to increase year over year. Mobile is an increasingly valuable medium for nonprofits.

How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. The success of your fundraising campaign hinges on effective methods of sharing.

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How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

When you see a spike in website traffic or Facebook engagement, ask – So what? Where did the traffic originate from? Find out where the website traffic or increased engagement originated. Blog post traffic. Facebook referral traffic to website/email sign-ups. Website traffic. This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong.

How to Create Enough Good Content (Case Study)

Getting Attention

But since then, we’ve developed loftier goals for our e-news NTEN Connect , transforming it from a chore we had to cross off the monthly to-do list to a blockbuster driver of traffic to our blog. Traffic started to rise and we got lots of compliments on the new format. While we put out an interesting issue, it didn’t drive traffic quite the way we had hoped it would. That November, we saw an 80% increase in blog traffic over November 2008.

Pinterest Primer for Nonprofits

ImpactMax

That combined with the fact that it now drives more referral traffic than Twitter doesn’t hurt. (It It had already exceeded the referral traffic of Google+, YouTube, and LinkedIn combined!). Flickr: stevegarfield. My name is Gayle Thorsen…and I’m a Pinterest addict. Me and 21 million other users, more and more of whom are nonprofit organizations.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior.

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3 Metrics Your Nonprofit Should Measure Using Google Analytics

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The picture depicted above shows that an organization located in Eau Claire, Wisconsin, is generating a significant amount of its traffic from outside its city limits. Mobile Traffic Behavior . Mobile traffic behavior metrics let you monitor your site''s mobile traffic growth over time. When analyzing this metric, it''s important to remember that an increase in mobile traffic growth alone doesn''t indicate that your site is mobile friendly.

[FREE MASTERCLASS] 3 Must-Have Elements of Social Media Content that Converts

J Campbell Social Marketing

And that 30% of nonprofit website traffic currently comes from social media? How to start building a thriving social media community for your nonprofit right now – WITHOUT a big team, lots of tech overwhelm, or getting stuck on the question “What do I do next?”.

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It’s Today! Google Test Your Website

Getting Attention

Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic. Here’s how to keep your website traffic coming in through Google: For most organizations, between 30% and 50% of website traffic comes from mobile devices. Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried.

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

Testing different positions, colors, and more when it comes to those buttons and navigation options is important to ensure that your homepage is effectively converting traffic. There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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Product Updates: Stewardship Series Effort and Online Will Tool Add-on

iMarketSmart

We have begun to partner with Trust & Will (free for nonprofits) to drive traffic to a free Will offer so that you can uncover more legacy gifts. Stewardship Series Effort. When it comes to legacy gifts, many organizations spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important to find out who planned a secret gift and to inspire donors to make planned gift disclosures.

Does Brand Drive Your Organization’s Culture?

Mission Minded

It’s as much about the experience of receiving your annual report as it is about seeing a van with your logo cut someone off in traffic. We often say that your brand is the sum of the experiences your audience has with your organization. Brand is an idea—an idea that takes shape in the minds […]. Blog Nonprofit Branding Nonprofit Communications

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3 Ideas for Engagement Campaigns That Are Truly Strategic

Kivi's Nonprofit Communications Blog

Look at your Google analytics and see which pages on your website are getting the most organic traffic from search. Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great!

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Want more planned gifts? Focus on why not how

iMarketSmart

Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Today, find out how much traffic your site is really getting. Plus make sure that traffic isn’t the result of you and your staff clicking around.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Goal: Website traffic Metrics: Clickthrough Rate, Visits. Depending on the mission of your organization, you may be tasked with increasing visitor traffic to your organization's website. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.

What to Expect from a Nonprofit Press Release

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These news sites will link directly to your press release page which will further increase your overall exposure, search engine rankings, and traffic. Send more traffic to your website. With traffic flowing from news sites and your press release page to your own website, expect an increase in traffic to your website for several weeks after the press release is published.

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2018's Best Giving Tuesday Campaigns

EveryAction

Creating a microsite for specific fundraising events such as Giving Tuesday can help funnel web traffic to your donation pages by cutting down on the other content and navigation options that your supporters see. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals.

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Which Core Topics Do We Talk About Now?

Kivi's Nonprofit Communications Blog

I also love Google Search Console , which can give you a sense for how the search traffic to your website fluctuates for different terms. For example, through Google Search Console, we learned that “how to raise awareness” brings a lot of traffic to our website around this time of year and again in late October/early November.

19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Manager, Social Action, TV – Strategic Impact , Publicity Coordinator and Traffic Coordinator , Participant Media (Los Angeles, CA). Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities. Associate for Online Content & Media & Public Relations Specialist , Unitarian Universalist Service Committee (Cambridge, MA). Associate Web Producer , Blackbaud (Austin, TX).

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Is Your Facebook Page Contributing Donors and Volunteers?

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My co-author Shayna Englin and I worked with the US Fund for UNICEF to study a year of its work on Facebook to see what the impact was for fundraising and traffic on its website and growth of its Facebook fan base, and the results were surprising: Posting frequency matters a lot. They will also show you how you can use Google Analytics to start examining your own Facebook traffic and begin measuring results for your own organization.

Nationality of the Internet

Public Sector Marketing 2.0

This is a visual representation of the “nationality&# of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. According to this visualization, it seems as though at least half of all traffic is still American (or at least with an American IP). And since those regions house the majority of the world’s population, the remainder of future internet users and traffic can only come from there.

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

With every new web-enabled gadget that comes on the market (think TVs, car dashboards and even touch screens on fridges and microwaves) the number of screen sizes grows with it (just for kicks, I checked adcouncil.org traffic stats, and there were over 600 different non-desktop devices listed for the past 30 days alone!). Don’t assume what your users are doing—really look at your traffic data. Your SEO strategy is very important to your overall web traffic strategy.

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes. Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes. It's finally here!

3 Keys to Making Your Nonprofit Website Mobile Optimized

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Internet traffic, and it''s predicted to surpass non-mobile web traffic by 2014. Optimizing specific pieces of your website means redesigning for smartphones only those parts of your site that experience a lot of mobile traffic. If you''ve ever accessed the Internet from a smartphone, chances are good that you''ve had the unpleasant experience of trying to navigate a website full of tiny text and miniscule links.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

M+R's 2018 Benchmarks Study reported that, "nonprofit homepages took 3.181 seconds on average to load content visible to the user, while the main donation page on each site loaded in 2.816 seconds," and that even a one-second delay in loading time could lead to an 11% decrease in traffic to the page. This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

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Red Light Green Light or How to Make Change Happen

SocialButterfly

Today, I’d like to share with you the “traffic light&# approach. The case study shares the journey of how social marketing was adopted by North Carolina, but my favorite part is in the notes section where the author describes the process of change in terms of a traffic light: We’ve learned to take a ‘traffic light’ approach to introduce social marketing very gradually, rather than a ‘race car’ approach where change is presented suddenly.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

Set up the free website traffic tool Google Analytics on your website, and find out which of your social media platforms are delivering the most email sign-ups. You can track simple traffic to the email sign-up page, but taking it a step further, you can track the exact number of people who came from which platform and actually signed up.

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3 Essential “Do This, Not That” Social Media Strategies for Nonprofits at Year-End (And Beyond)

J Campbell Social Marketing

And that 30% of nonprofit website traffic currently comes from social media? Join me for a brand spanking new free online training designed for busy nonprofits! Four chances to take it live – click here and save your spot.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

But, simply creating a nonprofit video and posting it once on your Facebook Page won’t get you many views and much traffic. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%.

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How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

Their goal is to keep you on their platform – not send traffic to other platforms! . Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Those factors are changing constantly, but here are a few: Content Spam software Blacklists IP reputation Domain reputation Traffic Speed of delivery Recipients themselves. Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks.