Cause Marketing During Trade Shows

Cause Related Marketing

Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America.

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. If you can answer that question, chances are you have a good chance at offering an idea or angle that would appeal to one of the industry’s trade outlets.

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Trending Sources

Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Like any trade show, a good portion of what goes on at the Outdoor Retailer show is business intelligence.

How trade shows are like fundraising

Fundraising Coach

Yesterday, I had the privilege of representing my social media coaching with the Human Business Works team at a trade show called the “ New England Xpo.&#. Trade shows are weird. Trade shows remind me of my work as an admissions counselor.

Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

Think your coffee is fair trade? Where can you find a list of fair trade and non-slavery products?

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer InternationalOver the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO).

Trade Group Cause Marketing

Cause Related Marketing

Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. Wikipedia says there are 7,600 national trade groups in the United States. There are also trade associations at the regional, statewide, and local levels as well.

CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. I almost always suggest to clients that if they’re going to do cause marketing at a trade show that they consider doing it on behalf of cause in the city where the show is being held.

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Cause Marketing With Trade Groups

Cause Related Marketing

It’s not clear to me that this is a trend, but I’ve seen my first cause marketing campaign with a trade group.The campaign is a tree planting effort from Odwalla, the juice company, and the trade group called the National Association of State Park Directors.It

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketingTeva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

CauseTalk Radio Ep48: Fair Trade Business Fares Better with Subscription Model

Selfish Giving

Nathan George , founder and president of Trade as One , runs an online company that creates jobs by selling fairly traded products. Tune in now to learn how Trade as One is doing well by doing good.

Can We Trade Charity Futures?

Wild Woman Fundraising

Common Misconception: No one should seek to earn a profit in charity. Profitmaking is for the for-profit sector. Dan Pallotta.

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM.

Four Publications, Four Sponsors, Four Seal Campaigns

Cause Related Marketing

I’ve opined here in the past that the Fair Trade Certified probably has a better chance at long-term success than rivals with their super-detailed certification processes.

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Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands.

Google Adwords Tricks of the Trade – Part I


With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. There a few things you should know upfront. First, the campaigns were run on Google’s paid advertising platform — not Google Grants.

Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

Last week I did “email interview” on cause-related marketing with Carol Gustafson, a writer for W&E Today, a trade magazine for the western and English equine industry.She asked me five questions.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 Corporate Social Responsibility Outdoor Retailer Trade Show Alden Keene and Associates Twitter cause marketing

Back to Action: End of Summer EveryAction Update


If you’re anything like us, you’re ready to trade tank tops for awesome cardigans and cool lemonade for pumpkin lattes, but mostly, you’re ready to get back to doing good Can you believe summer’s almost over?

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Interview On Cause Marketing With a Trade Magazine Reporter, Part II

Cause Related Marketing

The second half of an interview with Carol Gustafson, a writer with Western & English Today, a trade magazine to the equine industry.3. What are the secrets to success? The ways to make any CRM effort pay dividends for both the charity and the business.)The


Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

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Beware of Vanity Metrics

The Agitator

I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. In Is Your Website Driving Away Your Best Folks ?

No Fire, No Risk, No Challenge

The Agitator

Roger appears to be in an agitated — and agitating — mood.

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My tools of the trade - Pro/Con List

Mission Paradox Blog

I can say, conservatively, that I''ve played a part in selling about six million dollars worth of tickets to arts events.   I''ve done most of that without a written marketing plan.  I''ve helped my clients write their own marketing plans but I haven''t used one personally in about five years. For me the single most effectively marketing tool I use is a pro/con list. Whenever I start the marketing process for art I create a list of pros and cons for each production. 

The Neglected Gold Mine of Lapsed Donors

The Agitator

In the direct response part of the trade, ‘lapsed’ donors are too often mechanistically shoved into various RFM buckets with little understanding of their true potential and almost total ignorance of why they got there in the first place.

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Eminence vs. Evidence In Fundraising

The Agitator

Examples of our trade’s reliance on received wisdom abound. Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation.

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Eminence vs Evidence In Fundraising – Part 3: ‘How’ And ‘Where’?

The Agitator

I noted in Part 1 of this series that “our trade won’t transform from its current eminence-based state to one more evidence-based overnight. In fact, the path to empiricism and scientific proof will be long and rocky. And plenty of disagreement, tension, name-calling, or worse will mark the journey.”

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Avoiding Regulatory Blunders

The Agitator

This is no time for the sector and its trade association to acquiesce or silently lick its wounds while new rules are proposed and then imposed. What’s essential now is that the nonprofit community, its consultants, agencies, vendors and trade associations take. Last week, in The U.K.’s s New Fundraising Sheriff , I noted the failure of UK fundraisers and The Institute of Fundraising at self-regulation.

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Fundraising Hypocrisy

The Agitator

Same with the fundraising trade association. If you’re one of our 872 UK Agitator readers this is for you. And also for the other 7,247 Agitators around the globe. Most likely the shoe also fits. Here’s the deal.

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No Going Back for This Nonprofit After Switching to a Digital Annual Report

Kivi's Nonprofit Communications Blog

Trade Offs. The biggest trade off, though, is in knowing who is reading the report, which goes both ways. Sick of me telling you to get rid of your long printed annual reports? Well, I’ll stop when you stop.

Losing Donors Through Your Donate Page

The Agitator

If ever there were a trade where the producer is disconnected from the consumer, ours certainly ranks near the top. In The Hidden Cost of Complexity I noted that given a choice, the harder something is to use, the less people will use it.

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Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

No More Grumpy Fundraisers

The Agitator

Not only are we witness to the daily parade of good and bad ideas in our trade, but it’s a terrific way to keep up with changing times. Each day for the past 10 years Tom and I have pored over dozens of blogs, papers, presentations and speeches prepared by scores of fundraisers.

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7 Ways to Say No Without Actually Saying It #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is that a good trade-off?” ” Help the person making the request see the trade-off of doing the task. Controlling your own calendar and to-do list is essential to being a CALM not BUSY communications director.

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Great Nonprofit Communications Jobs

Getting Attention

Communications Manager Fair Trade Federation (Wilmington, DE). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications & Political Director , National Organization for Women (New York, NY). Communications & Program Associate Center for Genetics and Society (Berkeley, CA). Communications Coordinator The Human Society of Sarasota County (Sarasota, FL). Communications Coordinator City Academy (St. Louis, MO).

11 Questions Every Donor Asks

The Agitator

An advert in one of the fundraising ‘trades’ triggered me to look up Canadian fundraiser Harvey McKinnon’s ’11 questions every donor asks’, as presented in his book of the same name. Whenever I see a teasing list like that I just can’t resist taking a look … will I agree/disagree … could I add to it … could I better it? Harvey’s list is pretty darn good … “Why me?”. Why are you asking me?”. “Do Do I respect you?”.

Here’s how fundraising retention rates compare to other industries


Trade or organizational membership organizations – 85% (also reported in 2012 ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

Bad Week For Brits. Worse For The Yanks. Terrible For Us All.

The Agitator

government’s Federal Trade Commission and attorneys general in all 50 states and the District of Columbia filed suit against 4 cancer charities charged with scamming donors out of more than $187 million. If, following last week’s death of Olive Cooke , fundraisers in the UK face an image problem involving over-zealous solicitations, their problem pales in comparison to this week’s American version. On Tuesday the U.S.

Cause Marketing Blog Interview with Neil Bradshaw of AVEX

Cause Related Marketing

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing.