Trade me?

Getting Attention

Here’s my proposal…. You give me three minutes of your time to enter your org’s tagline(s) in the 2012 Nonprofit Tagline Awards. Enter now. In return, I invite you to this free webinar: 4 Low-Cost, High-Impact Ways to Test Message Relevance. Enter now! Webinar seats are limited. Branding and Messages fundraising message development nonprofit marketing nonprofit tagline awards

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Trade Group Cause Marketing

Cause Related Marketing

Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. Wikipedia says there are 7,600 national trade groups in the United States. There are also trade associations at the regional, statewide, and local levels as well.

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Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Like any trade show, a good portion of what goes on at the Outdoor Retailer show is business intelligence. Jinn Brunk Outdoor Retailer Trade Show Columbia Sportswear Conservation Alliance

Cause Marketing During Trade Shows

Cause Related Marketing

Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America. Almost any trade show could do similar cause marketing promotions. Bear Grylls Boy Scouts of America Scott Welch Outdoor Retailer Trade Show Cause Marketing at Trade Shows Twitter Columbia Sportswear Gerber Conservation Alliance

Cause Marketing With Trade Groups

Cause Related Marketing

It’s not clear to me that this is a trend, but I’ve seen my first cause marketing campaign with a trade group.The campaign is a tree planting effort from Odwalla, the juice company, and the trade group called the National Association of State Park Directors.It the United States, a trade group or trade association is a probably a nonprofit (although not necessarily a charity).

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CauseTalk Radio Ep48: Fair Trade Business Fares Better with Subscription Model

Selfish Giving

Nathan George , founder and president of Trade as One , runs an online company that creates jobs by selling fairly traded products. Nathan shares what he’s learned along the way, and discusses, among other things: How Trade as One has grown since it switched to a subscription model. Tune in now to learn how Trade as One is doing well by doing good. CauseTalk Radio Podcast cause business cause marketing fair trade nathan george trade as one

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CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action. CauseTalk Radio Podcast business 4 better cause marketing conifer health solutions expogiving tisbest trade show

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. If you can answer that question, chances are you have a good chance at offering an idea or angle that would appeal to one of the industry’s trade outlets. Think about how your organization is either shaping or being shaped by a trend and share that information with a trade reporter.

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Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

Last week I did “email interview” on cause-related marketing with Carol Gustafson, a writer for W&E Today, a trade magazine for the western and English equine industry.She asked me five questions. I’ll post the answers to the first two questions on today’s post, and the remaining on next Tuesday’s post. Carol’s questions are in italics, followed by my answers.1. With money tight and ad budgets. Jude Carol Gustafson Seth Godin Permission Marketing Advantages of Cause-Related Marketing

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Google Adwords Tricks of the Trade – Part I


With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. There a few things you should know upfront. First, the campaigns were run on Google’s paid advertising platform — not Google Grants. Also, my tips are based both on my experiences and calls placed to Google Adwords.

Interview On Cause Marketing With a Trade Magazine Reporter, Part II

Cause Related Marketing

The second half of an interview with Carol Gustafson, a writer with Western & English Today, a trade magazine to the equine industry.3. What are the secrets to success? The ways to make any CRM effort pay dividends for both the charity and the business.)The The secret sauce is planning and execution. In most cases, cause-related marketing is a promotion. And like any promotion it requires resources.

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My tools of the trade - Pro/Con List

Mission Paradox Blog

I can say, conservatively, that I''ve played a part in selling about six million dollars worth of tickets to arts events.   I''ve done most of that without a written marketing plan.  I''ve helped my clients write their own marketing plans but I haven''t used one personally in about five years. For me the single most effectively marketing tool I use is a pro/con list. Whenever I start the marketing process for art I create a list of pros and cons for each production. 

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OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. I almost always suggest to clients that if they’re going to do cause marketing at a trade show that they consider doing it on behalf of cause in the city where the show is being held. Pro sales means that it targets the people at the trade show rather than consumers. Outdoor Retailer Trade Show OluKai Cause Marketing at Trade Shows Kellen Trachy

Cause Marketing Blog Interview with Randy McKinley of Bearpaw

Cause Related Marketing

You can always find a lot of very visible ‘big cause marketing’ at the trade show, which took place in January 2013 in Salt Lake City. But in my fifth time at the biannual trade show I went looking for small efforts; cause marketing that’s just being tried out. Paul Jones Outdoor Retailer Trade Show Alden Keene and Associates Cause Marketing Blog Bearpaw Randy McKinley cause marketingThe Outdoor Retailer Show increasingly features a lot of cause marketing.

Cause Marketing Blog Interview with Neil Bradshaw of AVEX

Cause Related Marketing

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing. Paul Jones AVEX Neil Bradshaw Outdoor Retailer Trade Show Alden Keene and Associates Cause Marketing Blog cause marketing

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul FidrychPaul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.

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Cause Marketing Signs at the Summer Outdoor Retailer Show

Cause Related Marketing

So when I walked through the Salt Palace Convention Center on Wednesday the aisles were filled not with throngs of people but with the detritus of a giant trade show. o ) Nonetheless, just walking around the trade show floor I already saw signs (literally) of cause marketing. Outdoor Retailer Trade Show Twitter cause marketingYesterday at the Outdoor Retailer Summer Market was the Open Air demo. Today the indoor portion of the twice-annual show starts.

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer InternationalOver the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO). But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite. Footwear company Oboz , which is a contraction of the words Outside-Bozeman specializes in shoes and boots true to its Montana roots.

Anniversary - Remember More Than the Date

Social Media Bird Brain

Tags: small nonprofits pentagon remember world trade center passion september 11 9/11

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM. Liberty Bottleworks Big City Mountaineers Alex Strickland Outdoor Retailer Trade Show Alden Keene and Associates Conservation Alliance Bernardo Boeragor cause marketing

Camelbak Announces New Cause Marketing Effort for

Cause Related Marketing

David Letterman Camelbak Facebook Shannon Stearns Outdoor Retailer Trade Show Matt DamonCamelbak did a cause marketing campaign with last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. You may have seen Matt Damon,’s cofounder, telling David Letterman about the bottle during an appearance in December 2010.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketingTeva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. No one likes to say to worthy causes with compelling stories, after all.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 Corporate Social Responsibility Outdoor Retailer Trade Show Alden Keene and Associates Twitter cause marketingbillion Outdoor Industry Association. About 25,000 vendors, exhibitors, attendees and the media are expected.

Size Matters in Cause Marketing

Cause Related Marketing

I was reminded of this when I saw this ad for Outdoor Research in Outdoor USA Magazine , a trade publication that I picked up at the Winter 2011 Outdoor Retailers trade show. Barry White Outdoor Retailer Trade Show Outdoor USA Magazine Outdoor Research Leave No Trace Center for Outdoor EthicsMaybe it’s the old school Barry White I’m listening to as I write this, but size matters in cause marketing. And don’t go there all you with dirty minds.

B2B Cause Marketing

Cause Related Marketing

Instead, Rose is taking its appeals to its customers… industrial and commercial property developers and managers… at the trade shows it attends. B2B cause marketing Rose Paving Cause Marketing at Trade Shows St. Throughout 2013 Rose Paving, which provides parking lot services to commercial and industrial properties nationwide, is raising money for St. Jude Children’s Research Hospital.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands. Malaria Cause Marketing in Africa Outdoor Retailer Trade Show World Vision Twitter Angela Appleton

Four Publications, Four Sponsors, Four Seal Campaigns

Cause Related Marketing

I’ve opined here in the past that the Fair Trade Certified probably has a better chance at long-term success than rivals with their super-detailed certification processes. By contrast the Fair Trade Alliance requires only that buyers pay producers more for farmed goods and handicrafts than the prevailing market prices. Remember the scene in the movie Ferris Bueller's Day Off when he’s rhapsodizing about the 1961 Ferrari GT California Spyder he’s been bombing around Chicago in?

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Back to Action: End of Summer EveryAction Update


If you’re anything like us, you’re ready to trade tank tops for awesome cardigans and cool lemonade for pumpkin lattes, but mostly, you’re ready to get back to doing good Can you believe summer’s almost over?

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Tax Deductions for Cause-Related Marketing

Cause Related Marketing

Tags: University of Chicago Law School Fair Trade Yoplait Senator Chuck Grassley Anup Malani Cantilena Music Susan G.

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Diving for Freebies – PLUS New Premiums for Public Radio

NonProfit Branding

And then – in a public media version of dumpster diving – your station colleagues traded dignity for giveaways. In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. Here we share a peek at that frenzy. Then we introduce NEW branding products and contributor incentives for Fall Fundraising! […

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The Magic of No: When to Say “No” and How

Kivi's Nonprofit Communications Blog

Is that a good trade-off?”. All my people-pleasers gather around and let me tell you about a magical trick that will grant you more time in your schedule, reduce burnout and clear your mind.

The Pandemic Pause: Can We Be Gracious When We Meet Again?

Kivi's Nonprofit Communications Blog

Tara Collins is a Jill-of-all-Trades, Master-of-Some, in nonprofit communications, writing, philanthropy, project management, and marketing. Tara Collins. Today’s post comes from long-time friend of Nonprofit Marketing Guide, Tara Collins.

No Fire, No Risk, No Challenge

The Agitator

And a couple of weeks earlier, he wrote In Praise Of The Fundraising 6000 , a title that belied Roger’s core message: “…our trade must rank right down there with DMV clerks, baggage handlers, and many nonprofit CEOs — those in trades who get by with under-performing, asking or answering few questions, and suffering little. Roger appears to be in an agitated — and agitating — mood.

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How Much and How Fast on Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

Third, you can negotiate significant trade-offs if you do consent to that overworked level of effort, like additional paid time off afterward. We get questions like this a lot. How often should we send out __ ? fill in the blank with emails, tweets, press releases, etc.).

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Best Practices When Running a Product Fundraiser

Get Fully Funded

Help them understand the tools of the trade: brochures, websites, apps, etc. It would be nice if a product fundraiser miraculously raised money on its own, right? You offer something for sale that benefits a nonprofit, and people scoop it up! Alas…they don’t.

Avoiding Regulatory Blunders

The Agitator

This is no time for the sector and its trade association to acquiesce or silently lick its wounds while new rules are proposed and then imposed. What’s essential now is that the nonprofit community, its consultants, agencies, vendors and trade associations take. Last week, in The U.K.’s s New Fundraising Sheriff , I noted the failure of UK fundraisers and The Institute of Fundraising at self-regulation.

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3rd Annual EveryAction Nonprofit Halloween Costume Parade


and around the world by combating large-scale cruelties such as puppy mills, animal fighting, factory farming, and the wildlife trade. Happy Halloween from all of us at EveryAction! Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. Tweet us your favorite nonprofit costumes at @EveryActionHQ - you could win some ghoulishly great gear!

Development Fatigue

A Small Change

Leave your little trick of the trade or story as a comment below. Are you experiencing “Development Fatigue”? Many donors go through “Donor Fatigue” when they have been asked too often for a donation but that’s not what I’m talking about. Do you ever feel like you have been asking too much and just don’t have any more “development” left in you? I think this happens to the very best of us.

Here’s how fundraising retention rates compare to other industries


Trade or organizational membership organizations – 85% (also reported in 2012 ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD ! Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. Toastmasters (world leader in communication and leadership development – 332,000 members) – 56.7% (reported here ).

6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Think about trade and advocacy organizations that might welcome the opportunity to share your news. Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases.

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Great Nonprofit Communications Jobs

Getting Attention

Communications Manager Fair Trade Federation (Wilmington, DE). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications & Political Director , National Organization for Women (New York, NY). Communications & Program Associate Center for Genetics and Society (Berkeley, CA). Communications Coordinator The Human Society of Sarasota County (Sarasota, FL). Communications Coordinator City Academy (St. Louis, MO).

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A Small Change

Please share your tricks of the trade. I have spent a lot of time with people’s calendars trying to schedule time to meet with them one-on-one. Here are a few tips/tricks that I use: Talk with people about what their typical schedule looks like so you get an idea as to when they are usually free. Ask for two times instead of just one and let them know you will circle back when you have a confirmation (this works great for group meetings).

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10 Mission Trip Fundraising Ideas You Can’t Afford to Miss

Fundraiser Ideas

Sell fair trade items. From soap to coffee, there are dozens of fair trade items you can sell to help raise money for your mission trip. Undertaking a mission can be one of the most fulfilling trips in your lifetime; however, many mission trip participants worry about funding their humanitarian and charitable work. The following are 10 mission trip fundraising ideas that can help make your mission dreams a reality: Business sponsorships.

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