Trade me?

Getting Attention

Here’s my proposal…. You give me three minutes of your time to enter your org’s tagline(s) in the 2012 Nonprofit Tagline Awards. Enter now. In return, I invite you to this free webinar: 4 Low-Cost, High-Impact Ways to Test Message Relevance. Enter now! Webinar seats are limited.

Trade 140

Cause Marketing During Trade Shows

Cause Related Marketing

Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America.

Trade Group Cause Marketing

Cause Related Marketing

Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. Wikipedia says there are 7,600 national trade groups in the United States. There are also trade associations at the regional, statewide, and local levels as well.

Trade 100

Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Like any trade show, a good portion of what goes on at the Outdoor Retailer show is business intelligence.

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. If you can answer that question, chances are you have a good chance at offering an idea or angle that would appeal to one of the industry’s trade outlets.

Trade 181

Google Adwords Tricks of the Trade – Part I


With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. There a few things you should know upfront. First, the campaigns were run on Google’s paid advertising platform — not Google Grants.

CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

Last week I did “email interview” on cause-related marketing with Carol Gustafson, a writer for W&E Today, a trade magazine for the western and English equine industry.She asked me five questions.

Trade 130

How trade shows are like fundraising

Fundraising Coach

Yesterday, I had the privilege of representing my social media coaching with the Human Business Works team at a trade show called the “ New England Xpo.&#. Trade shows are weird. Trade shows remind me of my work as an admissions counselor.

Interview On Cause Marketing With a Trade Magazine Reporter, Part II

Cause Related Marketing

The second half of an interview with Carol Gustafson, a writer with Western & English Today, a trade magazine to the equine industry.3. What are the secrets to success? The ways to make any CRM effort pay dividends for both the charity and the business.)The

Trade 151

My tools of the trade - Pro/Con List

Mission Paradox Blog

I can say, conservatively, that I''ve played a part in selling about six million dollars worth of tickets to arts events.   I''ve done most of that without a written marketing plan.  I''ve helped my clients write their own marketing plans but I haven''t used one personally in about five years. For me the single most effectively marketing tool I use is a pro/con list. Whenever I start the marketing process for art I create a list of pros and cons for each production. 

Trade 36

Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

Think your coffee is fair trade? Where can you find a list of fair trade and non-slavery products?

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. I almost always suggest to clients that if they’re going to do cause marketing at a trade show that they consider doing it on behalf of cause in the city where the show is being held.

Cause Marketing Blog Interview with Neil Bradshaw of AVEX

Cause Related Marketing

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing.

Cause Marketing Blog Interview with Randy McKinley of Bearpaw

Cause Related Marketing

You can always find a lot of very visible ‘big cause marketing’ at the trade show, which took place in January 2013 in Salt Lake City. But in my fifth time at the biannual trade show I went looking for small efforts; cause marketing that’s just being tried out.

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul FidrychPaul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes.

Nike 186

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer InternationalOver the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO).

Cause Marketing Signs at the Summer Outdoor Retailer Show

Cause Related Marketing

So when I walked through the Salt Palace Convention Center on Wednesday the aisles were filled not with throngs of people but with the detritus of a giant trade show. o ) Nonetheless, just walking around the trade show floor I already saw signs (literally) of cause marketing.

Anniversary - Remember More Than the Date

Social Media Bird Brain

Tags: small nonprofits pentagon remember world trade center passion september 11 9/11

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM.

B2B Cause Marketing

Cause Related Marketing

Instead, Rose is taking its appeals to its customers… industrial and commercial property developers and managers… at the trade shows it attends. B2B cause marketing Rose Paving Cause Marketing at Trade Shows St.

Size Matters in Cause Marketing

Cause Related Marketing

I was reminded of this when I saw this ad for Outdoor Research in Outdoor USA Magazine , a trade publication that I picked up at the Winter 2011 Outdoor Retailers trade show. Maybe it’s the old school Barry White I’m listening to as I write this, but size matters in cause marketing.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 Corporate Social Responsibility Outdoor Retailer Trade Show Alden Keene and Associates Twitter cause marketing

Camelbak Announces New Cause Marketing Effort for

Cause Related Marketing

David Letterman Camelbak Facebook Shannon Stearns Outdoor Retailer Trade Show Matt DamonCamelbak did a cause marketing campaign with last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser.

Want to sell your hybrid nonprofit to a larger corporation? Start collaborating

Wild Woman Fundraising

It looks like they’re trying to compete with places like 10,000 Villages AND Etsy, because they highlight American-made goods as well as international, fair trade goods. It also represents World of Good’s commitment to creating the greatest market opportunity for small, Fair Trade and environmentally responsible producers around the world. I hope that GreaterGood will not try to create more sweatshops for artisans that currently get fair trade. Oh holy moly.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketingTeva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Four Publications, Four Sponsors, Four Seal Campaigns

Cause Related Marketing

I’ve opined here in the past that the Fair Trade Certified probably has a better chance at long-term success than rivals with their super-detailed certification processes.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands.

Tax Deductions for Cause-Related Marketing

Cause Related Marketing

Tags: University of Chicago Law School Fair Trade Yoplait Senator Chuck Grassley Anup Malani Cantilena Music Susan G.

March 130

Back to Action: End of Summer EveryAction Update


If you’re anything like us, you’re ready to trade tank tops for awesome cardigans and cool lemonade for pumpkin lattes, but mostly, you’re ready to get back to doing good Can you believe summer’s almost over?

Summer 138

Diving for Freebies – PLUS New Premiums for Public Radio

NonProfit Branding

And then – in a public media version of dumpster diving – your station colleagues traded dignity for giveaways. In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. Here we share a peek at that frenzy. Then we introduce NEW branding products and contributor incentives for Fall Fundraising! […

Radio 141

No Fire, No Risk, No Challenge

The Agitator

Roger appears to be in an agitated — and agitating — mood.

Trade 69

No More Grumpy Fundraisers

The Agitator

Not only are we witness to the daily parade of good and bad ideas in our trade, but it’s a terrific way to keep up with changing times. Each day for the past 10 years Tom and I have pored over dozens of blogs, papers, presentations and speeches prepared by scores of fundraisers.

Trade 88

Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

Trade 73

Farewell To A Progressive Fundraising Hero

The Agitator

Bill will be remembered in our trade for the causes he embraced with his skill, talent and big heart to help them grow. Bill Dodd, a direct response pioneer who helped build some of the great names in progressive advocacy and mentored a generation of fundraisers, died on July 17 th. He was 68.

Trade 55

Avoiding Regulatory Blunders

The Agitator

This is no time for the sector and its trade association to acquiesce or silently lick its wounds while new rules are proposed and then imposed. What’s essential now is that the nonprofit community, its consultants, agencies, vendors and trade associations take. Last week, in The U.K.’s s New Fundraising Sheriff , I noted the failure of UK fundraisers and The Institute of Fundraising at self-regulation.

Trade 61

Beware of Vanity Metrics

The Agitator

I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. In Is Your Website Driving Away Your Best Folks ?

7 Ways to Say No Without Actually Saying It #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is that a good trade-off?” ” Help the person making the request see the trade-off of doing the task. Controlling your own calendar and to-do list is essential to being a CALM not BUSY communications director.

Trade 203

Eminence vs. Evidence In Fundraising

The Agitator

Examples of our trade’s reliance on received wisdom abound. Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation.

Trade 62

The Neglected Gold Mine of Lapsed Donors

The Agitator

In the direct response part of the trade, ‘lapsed’ donors are too often mechanistically shoved into various RFM buckets with little understanding of their true potential and almost total ignorance of why they got there in the first place.

Trade 80