Mon.Sep 25, 2017

How big is the average major gift?

iMarketSmart

“What’s your average?” ” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the answer. Most businesses know their numbers. Nonprofits usually know their overall average donation size.

Day in the Life of a Nonprofit Communicator – Lisa Northrop

Kivi's Nonprofit Communications Blog

Lisa Northrop. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

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Making the Most of Monthly Giving

Ann Green

Image via Bloomerang. Monthly or recurring giving is a great way to raise more money and give you a constant stream of revenue throughout the year. More nonprofits are taking advantage of this. According to CauseVox, 54% of donors give through a sustainer (recurring) program, with 82% giving monthly.

Yikes … Fundraisers Make Way For Marketers!

The Agitator

Here’s the NY Times headline that caught my attention: To Sell Themselves to Donors, Nonprofits Are Turning to the Pros. I thought … I’m about to find some real breakthrough thinking. Can’t wait to see who are these “pros” are? Don’t get me wrong, I do agree that nonprofits can communicate in ways that obscure their missions, accomplishments and stories.

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