2018

Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

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Top 7 Fundraising In’s and Out’s for 2018

iMarketSmart

OUT: Making donors feel bad , twisting their arms, telling them to give ’til it hurts and shaming them. IN: Making donors feel good , treating them like people (not ATM’s), partnering and giving them the value they want.

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late.

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How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.

More Trending

Why is it So Hard to be Donor-Centered?

Ann Green

The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. If it’s so obvious, then why are many nonprofits so bad at it?

Upside Down Philanthropy – Foundation for the Future of Giving

Mission Minded

Mission Minded works with many outstanding foundations. The 3 featured below have turned foundation support upside down, so if you work for a foundation or seek support from them, this post is for you.

20 nonprofit discounts we think you should know about

CrowdRise

We’ve scoured the web to find the best and most beneficial discounts for nonprofits. Because. well, who doesn’t love a good discount. Marketing News, Research & Trends

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Day in the Life of a Nonprofit Communicator – Jenna Czaplewski

Kivi's Nonprofit Communications Blog

Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts. At conferences you’ll hear speakers babble on about stuff.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you.

How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]

Selfish Giving

Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country!

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Our EveryAction Hero: Healthier Colorado

EveryAction

Healthier Colorado is a nonprofit working to elevate the voices of Coloradans in the public policy process, ensuring healthier standards of living across the state’s diverse communities.

Interview tips for your big day

Wild Woman Fundraising

Are you looking for a job right now? If you’ve gotten to the interview stage, WAHOO! This is fabulous! Your resume was good enough! Your cover letter was good enough! Now we’re getting to the good stuff! Here are some tips to make sure you ace this interview. Don’t be forgettable.

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How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

There’s an old joke at the right that often feels like nonprofit marketing. While we do and should have ambitions of expanding the charitable giving pie, we also want to secure our own organization’s piece of said pie.

Monthly Giving Mistakes

Ann Green

Monthly giving is a great way to raise additional revenue and boost your retention rate. If you don’t have a monthly giving program, start one now. How to Create a Monthly Giving Program for Your Nonprofit. Many organizations do have a monthly or recurring giving option, which is great.

Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

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Webinar Recap: Shannon Malloy at Cure JM

CrowdRise

Missed our webinar How to get more peer-to-peer fundraisers in 2018 ? No worries. We’ve got you covered. Marketing

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

Another week, another change to Facebook. ( See Mark Zuckerberg’s post from January 11, 2018.). This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed.

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Prospect Research and the Consideration Continuum with Kelley McGeehan (Season 2, Episode 8)

iMarketSmart

Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com.

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts.

Last-Minute Valentines: Still time!

Getting Attention

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now.

Somehow, 2018 Feels Different

Selfish Giving

2018 is only a few hours old and it already feels different to me.

Our EveryAction Hero: Girls Inc.

EveryAction

Girls Inc. inspires all girls to be strong, smart, and bold. With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864. Through educational programming, mentorships, and advocacy, Girls Inc. focuses on providing girls everywhere the knowledge, resources, and opportunities to live healthy and productive lives.

Fundraising- A new craze! Go fund yourself

Wild Woman Fundraising

Here’s what’s happening. Everyone’s a fundraiser now. Because we are seeing a maturation of online fundraising, a greater availability of crowdfunding platforms (550+ at the last count) and a deterioration of the social safety net.

Stuck On the Bottom Line

The Agitator

Why, for nearly six decades, has American philanthropy failed to grow beyond a 2% share of the Gross Domestic Product (GDP)? After all, decade after decade athletes break new records, horses run faster, crop yields bloom with increases and on and on.

Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

By Dishan Jay. Good web design is a bit like clean air. You never really think of it, until the garbage truck passes you by and you realize how indispensable it is. It’s often dismissed until lack of it becomes a hazard. The same thing happens with nonprofits and design.

Art vs. Science in Fundraising? It’s Neither. Try Evidence Based.

Fundraising Report Card

Does this shift in thinking mean that fundraising is more science than art? I don’t think so. It could be that the entire argument is actually broken. Successful fundraising relies on neither art nor science to perform its best. Let’s add another phrase to the conversation: evidence based. The post Art vs. Science in Fundraising? It’s Neither. Try Evidence Based. appeared first on Fundraising Report Card. Analysis

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Social fundraising data report for nonprofits - powered by CrowdRise and GoFundMe

CrowdRise

The Social fundraising data report for nonprofits was created to use the massive amount of GoFundMe data tracked through campaigns, donations, and social sharing to help nonprofits better understand and use social fundraising. Marketing Data

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”?

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Have some fun with MarketSmart’s word search!

iMarketSmart

Want some fun? My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the sector and here at MarketSmart. Try it out! Click here to download the PDF! Word List. ANIMAL RIGHTS. BEQUEST CALCULATOR. CAPITAL CAMPAIGN. CHARITY. CITY OF HOPE.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

In the Internet Hierarchy of Needs (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters. They are your website, your email list, and your social media platform(s).

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Fun-Learning-Me! CAUSE CAMP 3/26-27

Getting Attention

Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.

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