2020

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year.

10 Ways to Participate in #GivingTuesdayNow Without Asking for Money

J Campbell Social Marketing

You may have heard the news! In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow , a global day of giving and unity, set to take place on May 5, 2020. It is not mandatory for nonprofits to raise money on this day or to even participate at all.

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What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

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Here’s what I learned about leadership in 2019. I hope it helps you!

iMarketSmart

Leadership is NOT about ‘managing’ people, bossing them around, or being a tyrant and it ISN’T about showing people how great YOU are either. Instead, it’s about helping coachable people that have passion and character become great.

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Create a system for expressing gratitude

Fundraising Coach

Do you have a system for expressing gratitude? For telling your nonprofit's donors how grateful you are for their support? In my weekly coaching email , Fundraising Kick , we've been looking at systems we use in fundraising.

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Crafting the Perfect Donation Form: 6 Key Features

Ann Green

By John Killoran. In the wake of COVID-19, nonprofits everywhere are rapidly adopting virtual fundraising strategies if they hadn’t already shifted to an online platform.

4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications

Mission Minded

Nonprofits need to tell stories that begin with the aspiration of the individual, rather than the hurdles they face to help shift the narrative for equity. The post 4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications appeared first on Mission Minded. Blog Nonprofit Communications Storytelling

More Trending

Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean.

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A Quick Guide to Google My Business for Startups and SMEs

Twenti

A Quick Guide to Google My Business for Startups and SMEs. by Angharad Miller. Are you an SME or start-up business looking to find out more about Google My Business? You’re in the right place. Google My Business: A Great Opportunity for Your Small Business or Startup.

Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated." It's complicated because there are a lot of variables that go into picking a nonprofit partner. As I talked to her, I started drawing circles and writing things on them. I eventually came up with the acronym T-W-A.

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. .

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work time is spent in my home office and the remainder at in-person client meetings, delivering speeches and running workshops.

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The worst way to start a conversation with a donor.

iMarketSmart

“Did you get the [information, brochure, or letter] I sent?” ” Has anyone really had great success starting an outreach call with this question?

Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China.

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Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). When she expressed concern about this to an outside consultant, the consultant replied, “In my experience, donors are lucky to get a postcard.”. Really? What nonprofit organizations should be saying is, “We’re lucky to have our donors.” And this includes all donors, even ones who give smaller gifts.

How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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When Not To Lead

The Nonprofit Consultant

To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.

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7 Fundraising and Charity Metrics to Measure Your Success

Fundraising Report Card

In any organization, be it for-profit or non-profit (as well as everything in between), metrics are essential. They help organizations to measure their successes and failures. They aid them in analyzing what brought them to either result.

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong

Twenti

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong. by Zoe Allen. When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be?

Newsletter: How to Grow Your Partnership Career ; Beer Brand Honors RBG with ‘When There Are Nine’; Nonprofit Content Marketing Should Help, Not Sell

Selfish Giving

I have some exciting news to share about tomorrow's Learning Club on personal branding and social impact career growth. To bolster our expertise on the subject - especially on the social impact career growth side - we've invited a special guest to join us.

How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan.

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5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. .

It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information.

Donor-advised Funds Are Misunderstood, Bound to Be Regulated, and Not Going Anywhere

iMarketSmart

“Have you read this one?”. “Zach, hold on I didn’t even finish the other articles you sent me yet.” ” I guess I was being a bit overwhelming. Okay, yeah, I’m sorry. It’s just there is SO much out there on DAFs right now. It’s hard to keep up.”.

[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events! Lot of them. I asked her if she'd share her observations. Fortunately for us, she did!

How Matching Gifts Can Help Your Fundraising Team Succeed

Ann Green

Matching gifts can have a huge impact on your organization. Learn how to successfully leverage this corporate giving program and boost your nonprofit’s revenue. By Adam Weinger.

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It’s Time to Double Down on These Branding Best Practices

Mission Minded

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences. The post It’s Time to Double Down on These Branding Best Practices appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Messaging

The Virtual Interim ED

The Nonprofit Consultant

A few weeks ago I began a new consulting gig as the Interim Executive Director of the Friends of Oakland Animal Services (FOAS). No big new thing there. I've taken Interim ED assignments half a dozen times before. But I've not taken an assignment like this during a time of official Shelter-in-Place orders (but, really, who has?). Previously, the only "virtual" consulting I've done has been limited to very short engagements. A few conversations, and advice, dispensed by phone or email.

Donor Retention: 6 Things You Need to Know

Fundraising Report Card

Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.) that stuck around to give again this business period. While … Continue reading "Donor Retention: 6 Things You Need to Know". The post Donor Retention: 6 Things You Need to Know appeared first on Fundraising Report Card.

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5 Reasons You Should Use Social Media to Grow Your Small Business

Twenti

5 Reasons You Should Use Social Media to Grow Your Small Business. by Zoe Allen. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? Build your following, grow your revenue.

Is Employee Engagement Your Most Valuable Virtual Asset? [SPONSORED]

Selfish Giving

Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable.

How Extroverts Are Surviving Social Distancing #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Things could be opening up soon, but it looks like physical distancing is here to stay. Regardless of where you land on the introvert/extrovert scale, COVID-19 has been a challenge.

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How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

As a nonprofit marketer for a small organization, you wear many hats. . Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit?

COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and reminding us what we are all missing.

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization.

Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? Keep calm. We've been here before.