2020

Communicating about Coronavirus and Your Events, Part 2

Kivi's Nonprofit Communications Blog

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic).

Here’s what I learned about leadership in 2019. I hope it helps you!

iMarketSmart

Leadership is NOT about ‘managing’ people, bossing them around, or being a tyrant and it ISN’T about showing people how great YOU are either. Instead, it’s about helping coachable people that have passion and character become great.

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How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send?

Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation. Since that time, I have listened to thousands of others, spanning a variety of industries and delivery formats ( The Tim Ferris Show being one of my all-time favourites).

Donor Relationships: 5 Challenges and How to Overcome Them

Ann Green

by Steven Shattuck. Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. Overcome the challenges of relationship building.

In Uncertain Times, Lean into your Brand

Mission Minded

It’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of. The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit Branding

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Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China.

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More Trending

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. by Zoe Allen. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. Take the guesswork out of your decision making.

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COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies.

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. . It’s not a number that’s front and center in most email service provider dashboards (but should be). Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices. The results are not good. In fact, they are downright awful. We at Nonprofit Marketing Guide aren’t “the sky is falling” alarmist types by nature. But we’re pulling the alarm on this one: If nonprofits don’t start implementing email list management and engagement best practices, they will bring on their own personal email apocalypse. Nonprofits that ignore email engagement and list management best practices will soon find that what used to be an effective communications tool has become utterly unreliable and perhaps even useless. Why? Because if you don’t manage your email marketing for engagement, your deliverability will go down. That’s the email jargon for “your emails will go straight to the spam folder.” It’s time to stop worrying so much about whether your subject line sounds spammy and start worrying about how you manage your mailing list. . We aren’t the only ones sounding the alarm. EveryAction’s 2019 Email Deliverability Study estimates that the nonprofit sector could be losing almost $100 million in donations because appeals are going into spam folders. In its 2019 end-of-year fundraising season wrap-up , M+R reported that email deliverability was a big problem, with many nonprofits struggling to get their email appeals into inboxes. In their 2018 year-end analysis , they found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue. Email deliverability and engagement are like the climate change of nonprofit communications. Half of the people are unaware or in denial about it and the other half aren’t sure what to do or if their actions will make a difference. Kivi Leroux Miller, Nonprofit Marketing Guide. It’s time (actually it’s past time, right now, in early 2020) to evaluate where you are and what you need to do. If you are already experiencing problems, you can repair the damage. But it takes a lot of time, energy and work to do so (more than managing for engagement in the first place). and the results aren’t guaranteed. And for anyone thinking that just switching to another email provider will solve your problems: think again. The heart of the problem is your list and how you manage it. Transferring bad habits to a new email provider won’t work. Nonprofits Largely Ignoring Email List Management Best Practices. A basic tenet of email engagement and deliverability is to only mail people who demonstrate that they want your content by continuing to open it. It doesn’t take much to be considered “engaged.” While there isn’t a hard and fast rule at this time, most email service providers consider a subscriber engaged if they have opened at least one email in the last 3-6 months. When a subscriber has stopped opening emails after a designated amount of time, you should send them a re-engagement series of emails to try to get them to open an email again. If they still don’t open an email, you should stop emailing them (or at a minimum, limit the number of emails you send in the future.). We found very few nonprofits have adopted these best practices. A little over half of nonprofits are implementing email re-engagement campaigns, although they are often waiting too long to do them. We found that 12% of nonprofits consider someone unengaged at three months or less and therefore ready for a re-engagement campaign. Another 15% set this mark at six months, and 27% set it at 12 months. The remaining 46% of nonprofits surveyed do not send email re-engagement campaigns. Nonprofits Can’t Stop, Won’t Stop Emailing. Unfortunately, even some nonprofits who are running re-engagement campaigns stop there and fail to scale back or stop emailing unengaged subscribers. A whopping 77% of nonprofits say that they never cut back the number of emails they send to unengaged subscribers, with 69% saying they never stop emailing, even if the subscriber is clearly no longer engaged. This is incredibly dangerous behavior, thus our apocalyptic warnings. Some nonprofits are trying, of course. But their standards for when to slow or stop emailing are far outside the email industry benchmark of three-six months. Only 4% of nonprofits cut back sending after three months of no engagement, with another 5% cutting back at six months of no engagement. Another 13% cut back at somewhere between one to three years. Removing someone from the mailing list entirely is even harder for nonprofits to implement relatively quickly. Just 4% of nonprofits said they would stop emailing someone entirely if they hadn’t engaged in six months. Eleven percent of nonprofits are using the 12-month mark, with another 16% stopping email at some point between 18 months and 3 years. This is serious. You must stop emailing people who never open your emails. Otherwise, you have no one to blame but yourself for causing your nonprofit’s email apocalypse. . Email List Management Nonprofit Email Marketing

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How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Cathy White. Guest Post by Cathy White.

Mixed Links for Nonprofit Communicators – March 27, 2020

Kivi's Nonprofit Communications Blog

How is everyone holding up out there? I am still trying to find the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, but heads up – it’s going to be a lot of coronavirus-related talk.

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Thank You for the New Design, Facebook. Because Nonprofits Need MORE Disruption Right Now.

Kivi's Nonprofit Communications Blog

Have you noticed this on the top of your desktop Facebook? We’ve known that another major Facebook redesign — called FB5 because it’s the fifth major redesign — was in the works for a while now. But what a wonderful time to fully roll it out! (I

How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Let’s get two common questions out the way. Should we stop messaging if our work has nothing to do with coronavirus?

No Wonder Defining Comms Success is So Hard!

Kivi's Nonprofit Communications Blog

I am deep into the data analysis for the 2020 Nonprofit Communications Trends Report , which we’ll release next week. For the first time ever, we surveyed nonprofit communications staff on objectives for their work. We asked them to pick their top 3 of 12 choices.

Online Fundraising Success When Surrounded by Skeptics

Kivi's Nonprofit Communications Blog

When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it.

How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan.

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This Thank You Email Gave Me the Warm and Fuzzies

Kivi's Nonprofit Communications Blog

One day last month, I may or may not have been avoiding work and was down one of those Wikipedia rabbit holes I so often find myself.

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Make Your Office More Comfortable – Wherever It Is Now

Kivi's Nonprofit Communications Blog

Kivi originally shared what hygge is and this helpful list back in November of 2018. But first off, let’s define hygge: Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters.

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Mixed Links for Nonprofit Communicators – Coronavirus Edition March 13, 2020

Kivi's Nonprofit Communications Blog

Town Branch Distillery. Lexington, KY. Good thing we’ve been practicing “social distancing” for these little Friday get-togethers. Probably not shocking to any of you, but this week I will be sharing the most helpful articles focusing on the coronavirus and marketing/fundraising.

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Mixed Links for Nonprofit Communicators – March 20, 2020

Kivi's Nonprofit Communications Blog

Happy Spring! Hope everyone is doing their best as we head into another week of self-quarantines and social distancing. Luckily we still have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Download Your 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

It’s here ! The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. It’s free to download.

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This Could Be the Perfect Time to Start Your Nonprofit Podcast. Learn How Tomorrow

Kivi's Nonprofit Communications Blog

As we all try to navigate the changes to how we work and live over the next few months or so, creative forms of digital communication s will be more important than ever. You can’t just stop communicating with your supporters despite how hectic everything is right now.

Join Us Wednesday: The Donor CARE Party and Training

Kivi's Nonprofit Communications Blog

On Wednesday, March 18, the nonprofit fundraising and marketing community will be celebrating the release of John Haydon’s final book, Donor CARE: How to Keep Donors Coming Back after the First Gift. Yes, it’s on Amazon now, BUT WAIT!

Find Your Happy Place #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Just a quick reminder: Don’t forget to take care of your mental health as well as your physical health during the next few months. You need to have a safe place you can go to mentally to help you re-center and feel happy.

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The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research.

Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

Kivi's Nonprofit Communications Blog

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send.

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What Do You Want to Read About in 2020?

Kivi's Nonprofit Communications Blog

Last week, we revealed our Top Ten Blog Posts of 2019. Annual reports, social media, and email did well as usual. Now, we want to know what we should focus on in 2020?

Starting 2020 Off Right: Save $200 on Your Training Pass, Get Communications Planning Tips, the Trends Report and More

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Annual All-Access Pass Sale Ends Monday. Our BIG sale on the All-Access Pass winds down in just a few days. Save $200 on the best way to attend all of our training webinars.

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

As a nonprofit marketer for a small organization, you wear many hats. . Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit?

3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)

iMarketSmart

Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can be overwhelming to figure out what fundraising metrics your nonprofit should track and measure.

A Glossary of Key Fundraising Terms, Jargon, and Vocabulary You Need to Know

iMarketSmart

Every profession has its fair share of jargon. Fundraising, and nonprofits in general, are no exception. Fundraising terms, acronyms, and jargon are as varied and valid as any other industry. As professionals in this field, we certainly have a wide-ranging glossary of phrases at our disposal.

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Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization.

Major and Legacy Gift Fundraising Is Changing… Blame Robocalls.

iMarketSmart

Relationships building is part art, part science. And, as we all know, raising major and legacy gifts is all about building meaningful relationships. Over the past few years, the strategies and tactics nonprofits employ to raise major and legacy gifts has evolved and changed, and with good reason.

How to Project Your Planned Gift Potential

iMarketSmart

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up.

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Donor-advised Funds Are Misunderstood, Bound to Be Regulated, and Not Going Anywhere

iMarketSmart

“Have you read this one?”. “Zach, hold on I didn’t even finish the other articles you sent me yet.” ” I guess I was being a bit overwhelming. Okay, yeah, I’m sorry. It’s just there is SO much out there on DAFs right now. It’s hard to keep up.”.

Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. There is a TON of information flowing around out there and I want to keep it all in one place.