When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the "alt" text. MORE

Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. MORE

Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Pam Georgiana, MBA is the Vice President of Engagement for Lutheran Social Services in Ohio. MORE

How we met. I had the great fortune of meeting Mazarine at AFP ICON in March (her trademark spear caught my eye!). But we didn’t meet in a conference session or at a workshop or even at a networking event. MORE

Do you hear the word “influencer” and think of a million dollar campaign? Not anymore! You already have micro-influencers in your online community just waiting to get more involved with your organization! MORE

I think too many nonprofit leaders don’t really know how to lead. Instead they just boss people around. Having a title means you have authority. But authority isn’t the same as leadership. In fact, too often people get into positions of authority only to become dictators, not leaders. MORE

Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving results. He said that I needed to be gentle but tenacious. Like water dripping on a rock again and again until it finally wears away the stone. MORE

Have you seen the recent posts from the Agitator blog about thanking your donors? It’s worth reading, as are all Agitator posts. They cite a study where thank you calls didn’t result in an increase in donations. Thanks, But No Thanks. MORE