Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause. MORE

How can you make your nonprofit stop bleeding money with turnover? Decent work! Read on for more on how this works! You can listen to the video, or read the transcript below. MT: Thank you Pamela Uppal so much for being here with me now. You will be speaking at the Nonprofit Leadership Summit this September. MORE

As someone who sends a lot of emails, trust me when I say that even if you do pass the inbox screening and get your email opened, very few people are taking the time to read them thoroughly. Here are a few tips to make it easier for them to find the important stuff: Keep your emails as short as possible. The fewer the words, the fewer distractions. Don’t bury the lead and get straight to the point. Highlight the important stuff by using bigger fonts or different colors for headings. MORE

We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. MORE

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” MORE

So, Literary Arts, you sent an appeal letter to me. Thanks! NOW I get to critique you! You’re so lucky, really. I’m just telling you how you can be better. This particular appeal letter is from Literary Arts. Tagline: Find Your Story Here. Literary Arts Appeal Letter 2017. MORE

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Reporting to the board may be daunting, but it’s incredibly important. Your board is tasked with overseeing your organization, and providing them with a snapshot into the health of the organization’s fundraising is critical to their success. The post What You Should Include in a Board Presentation (with Examples & A Free Template) appeared first on Fundraising Report Card. Culture MORE

As our donor pools shrink from overfishing, it’s important for us to bring new people to giving and philanthropy. To date our business models are built on a cornerstone of getting people who give to care about our organization. MORE

Make the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this. Serif fonts are much easier to read on paper. Sans serif fonts are easier to read online or on a smartphone/tablet. Make sure there is space between lines in the copy. Avoid putting copy blocks with long sentences and paragraphs in reverse text or various colors. MORE

Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. MORE

Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. We have […]. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded. MORE

Does raising awareness sell? That is, do people want to donate money to raise awareness about an issue or organization? Or do they want to fund efforts to remediate wrongs directly? Robert Smith and Norbert Schwarz wanted to find out. MORE

Soon we’ll enter the “crank-up-for-year-end-giving-and-2019- acquisition -efforts” phase of the year and we’ll have lots to say about key elements of all that. MORE

Most people want to hold onto summer for as long as they can, but like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. MORE

Thanks to everyone who shared my newsletter with friends and colleagues last week. A special thanks to those people who wrote to tell me they are rabid fans !! I'll be updating you in a couple weeks on my progress! I had to apologize to my mom last week. MORE

Gen Zs are a fast-growing, diverse generation with a population size larger than that of Baby Boomers or even Millennials. And this tech-savvy generation has their own unique ways of showing the world what they care about, placing high value on the act of helping other. MORE

I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work. MORE

The Hound. Auburn, AL. Hello, all you awesome nonprofit communicators out there! I’ve got the best articles, posts, tips, and more from around the world of marketing and fundraising especially for you. MORE

Email – not Facebook, Twitter, Instagram and other social media platforms—remains King of Hill when it comes to driving online advocacy action and contributions. That’s the key nugget delivered to nonprofit news and public media organizations by. MORE

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters? Encourage donors to give more money? Get reporters to call you for quotes? Position your staff as leaders in your field? Drive more traffic to your website? MORE

Some fundraisers believe that donors are born the way they are and little can be done to change them. Others believe that valuable and committed donors aren’t born that way; they have to be created. MORE

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