Sat.Mar 25, 2017 - Fri.Mar 31, 2017

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Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B.

Here’s why you should remove the word "bequest" from your vocabulary

iMarketSmart

The word bequest sucks when it comes to generating planned gift revenue. Stop using it.

Donor Retention: Good News And Poor Excuses

The Agitator

At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention.

Breaking Down the Latest Cause Marketing Research [Infographic]

Selfish Giving

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Don’t frustrate the reporters you’re trying to reach. When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right?

PR 56

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Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. Kivi has answers. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

Careers in Fundraising-What You Need to Know

Wild Woman Fundraising

Over the last five years, I’ve written a lot about how to get a good fundraising job, and how to keep from making the mistakes that I made. I got so psyched about fundraising careers that I wrote a book about it, called Get the Job! Your Fundraising Career Empowerment Guide.

A Man Of Infinite Patience In A World Of Imposters

The Agitator

Roger surprised and impressed me yesterday with the incredible display of patience and tolerance displayed in his post, Donor Retention: Good News And Poor Excuses. The ‘good news’ in his post was that, according a Boomerang survey of 775 nonprofits, 67% are tracking their donor retention rate, as compared to 55% in 2014. That improvement moved Roger to write: “At last!

Your Audience Isn’t Everyone

Ann Green

The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy.

Who else wants a higher salary?

Wild Woman Fundraising

Are you tired of being broke at the end of the month? Would you like to have some savings and even put some money away for retirement? Maybe like Destiny’s child, you are asking your job, “Can you pay my bills? Can you pay my telephone bills? If so maybe we can chill-.

Back To Basics: Lifetime Value (LTV)

The Agitator

Tom’s rant, A Man of Infinite Patience in a World of Imposters , triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics.

Worst Fundraising Mistake?

The Agitator

Last week, Jeff Brooks, no fundraising slouch, asserted that the “worst mistake you can make” in fundraising is “confusing yourself with your donors” Argues Jeff in this post : “Remember that your donor is different from you. She knows less (or rather, she knows different things). She’s probably quite a bit older than you. She’s paying less attention than you are. When you ignore those differences, you will miss the mark.”