March, 2019

5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

How does racism show up in the nonprofit workplace?

Wild Woman Fundraising

Listen, Subscribe and Rate to our new podcast episode, here. We are so psyched to speak with Kishshana Palmer, CEO of Kishshana & Co. and Chief Growth Officer of The Future Project.

Your Official #19NTC Local's Guide to Portland

EveryAction

We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.

Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

J Campbell Social Marketing

Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience.

Beware of the fundraising Illuminati

iMarketSmart

The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake!

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It Takes More Than Luck to Keep Your Donors

Ann Green

Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention.

Day in the Life of a Nonprofit Communicator – Jessica Wuensch

Kivi's Nonprofit Communications Blog

Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

More Trending

The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it.

Newsletter: Should You Swear in Your Cause Marketing ; Super 8 Launches ‘Don’t Drive Drowsy’ ; Game of Thrones, Red Cross Partner at SXSW

Selfish Giving

A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward.

Today I think I’ll take a victory lap. Will you join me?

iMarketSmart

I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking!

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You May Love Your Jargon, But Your Donor’s Don’t

Ann Green

Nonprofit organizations love their jargon, don’t they? But guess what? Your donors don’t love it as much as you do because it’s boring and they may not understand what you’re trying to say.

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Mixed Links for Nonprofit Communicators – #19NTC Edition

Kivi's Nonprofit Communications Blog

Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.

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Happy International Women’s Day! Feminism in the Sector Podcast!

Wild Woman Fundraising

Are you a feminist? Do you believe that people of different genders should be equal? if so, then YES! if no, then GTFO. There is a lot to say about feminism in the sector, and what AFP in particular can do better for women! Vanessa Chase, founder of The Storytelling Nonprofit and #FundraisingIsFemale, shares a few tips with us in this next episode of NAME IT! Podcast! Listen to the podcast here or watch the video below!

Catch EveryAction at NTC 2019

EveryAction

Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships.

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Newsletter: This Charity Pin-up Raised $323M ☘️; Krispy Kreme Launches Dough-nate for a Donut ; Brand Activism vs Social Good: What’s the Difference?

Selfish Giving

The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations.

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The 8 Components of Engagement Fundraising

iMarketSmart

There are eight components of my innovative fundraising methodology : 1. Accepting the Pareto principle. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising.

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I'm Back

Nonprofit Consultant Blog

After four years of working as a "permanent" full-time Executive Director, launching a start-up nonprofit, and only taking a few short-term consulting gigs from existing clients, I am once again available for new opportunities. So, what have I been doing these four years? I took on the challenge of being the first Executive Director of Recovery Cafe San Jose. And, yes, there were many challenges and frustrations, but it was also one of the greatest experiences of my professional life.

Mixed Links for Nonprofit Communicators – March 2, 2019

Kivi's Nonprofit Communications Blog

The Louis. Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have graphic design tips, Instagram help, and Netflix.

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How You Can Create a Better Nonprofit Newsletter

Ann Green

A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read. Here are a few ways to create a better nonprofit newsletter. Think about what your donors want.

Press Release: CrowdRise by GoFundMe Releases Registration and Ticketing Functionality for Nonprofit Fundraisers

CrowdRise

REDWOOD CITY, Calif.- -( BUSINESS WIRE ) -- CrowdRise by GoFundMe, the world’s largest and most trusted social fundraising platform dedicated to charitable fundraising, releases mobile-first registration and ticketing features to all users on its platform.

Newsletter: How to Sell Event Sponsorships Webinar ? ; Nonprofits Say No to Porn, Weed but Yes to Wells Fargo ; The Dali Lama Embraces Selfish Giving

Selfish Giving

Are you new to raising money from event sponsorships? Then I have the course for you. For over a year now, I've been presenting How to Sell Event Sponsorships - A Step By Step Guide over at CharityHowTo. During this time, I've been tinkering with the course and making it better and better.

Will You Become an Engagement Fundraiser?

iMarketSmart

For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser.

Mixed Links for Nonprofit Communicators – March 8, 2019

Kivi's Nonprofit Communications Blog

I could sure use the weekend! But before we head our separate ways, here are the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we will spark joy, kill Facebook, and make less money than men.

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5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective!

How Do You Manage Your To-Do Lists? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. We have now settled on Google Keep since we also use other Google business products. It’s working… so far.

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Storytelling for Nonprofits: The Challenge Plot

Kivi's Nonprofit Communications Blog

A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have very basic elements that anyone can use especially if you are just starting out with storytelling.

Storytelling for Nonprofits: The Connection Plot

Kivi's Nonprofit Communications Blog

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative.

Editorial Calendar Software – Trends for Nonprofits

Kivi's Nonprofit Communications Blog

What software is everyone else using for an editorial calendar? I answer in this quick video. What software should you use for your nonprofit editorial calendar? Find out what everyone else is using for their nonprofit's editorial calendar software. Posted by Nonprofit Marketing Guide on Thursday, March 7, 2019 Can’t see the video player? You can watch it on Facebook here. Download your free copy of the 2019 Nonprofit Communications Trends Report too.

How Often Should You Report Results?

Kivi's Nonprofit Communications Blog

If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions. One of those questions is about objectives for your communications plan. You have more options for objectives than you might think.

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Get in a Better Mood #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I am not going to lie. I am struggling a little bit the past few days being positive. Factors that are both in and out of my control are definitely having a toll on my mood. Unfortunately my schedule does not allow for a mental health day today so I turned on some happy music and had a little dance party with myself next to my desk. I feel much better shaking it like a polaroid picture and getting out of my own head for just a few minutes before getting back to work.

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Storytelling for Nonprofits: The Creativity Plot

Kivi's Nonprofit Communications Blog

Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!” moments and tell those “what if we … ” stories that work out in the end, even though the idea may seem a little too crazy or bold at the start.

The Top 3 Reasons Spray-And-Pray Fundraising Communications Fail

iMarketSmart

The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked.

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You Can’t Marry Your Donors After the First Date

iMarketSmart

Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends. Step 2: Chat a bit. Step 3: Find out what we have in common. Step 4: Get together privately. Step 5: Share memorable experiences. It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences.