September, 2019

Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that).

Misinformation vs. Disinformation vs. Mal-information

Public Sector Marketing 2.0

Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online.

One Simple Tactic You Can Use to Be More Effective at Everything


I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out.

10 Top Takeaways from the Nonprofit Social Media Summit

J Campbell Social Marketing

The very first Nonprofit Social Media Summit was held on August 29th at Babson College, near Boston, MA – and what a day it was!!

Fundraising with an eye to the future

Fundraising Coach

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy.

How You Can Write a Better Fundraising Appeal

Ann Green

Wow, what happened to summer? How did it get to be September already? We’re about to enter the busiest time of the year, especially if you’re doing a year-end appeal. Hopefully, you’ve started planning your campaign. Now it’s time to think about writing your appeal.

5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines.

More Trending

3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)


What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? Probably not the latter). The options seem limitless, and, in fact, they most certainly are if you were to come across that much money!

How to Write Captivating Stories Your Audience Will Love

J Campbell Social Marketing

Information overload. Analysis paralysis. Noise. Clutter. . It’s a crowded digital landscape, with thousands of messages and notifications being consumed by our supporters each day. How can nonprofits get their message seen by the right people?

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Messaging

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#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving.

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Day in the Life of a Nonprofit Communicator – Laurice Grae-Hauck

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems.

Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Last week we talked about SEO for corporate partnerships. This week let's chat about social media. One of my favorite experts on the subject is Jay Baer of Convince & Convert. In his newsletter to weekly subscribers last month, he offered this advice: think small.

10 Great Nonprofit Websites and How To Improve Yours


by Olivia Warnes. Check out these 10 examples of excellent nonprofit’s websites for tips on how to improve your own. Your website is the centre of your nonprofits online presence.

Where, When and How People Open Email

Kivi's Nonprofit Communications Blog

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.

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Do You Need to Organize Your Images and Stories?

Kivi's Nonprofit Communications Blog

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)?

Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots.

Mixed Links for Nonprofit Communicators – September 20, 2019

Kivi's Nonprofit Communications Blog

New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line.

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement.

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What’s Your Fighting Message?

Kivi's Nonprofit Communications Blog

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund.

Mixed Links for Nonprofit Communicators – September 6, 2019

Kivi's Nonprofit Communications Blog

Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work? Here is Everything You Need to Know About Landing Page Design. Did you hear? Facebook Rolls Out Lead Generation In Messenger.

We Want to Hear How Your Day Is Going

Kivi's Nonprofit Communications Blog

How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day?

[FREE Download] First 100 Days at Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you.

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Hot Topics in September: Nonprofit Writing and Marketing Bequests

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days.

You Can Be the Best Board Chair

Mission Minded

At Mission Minded, our support of nonprofits lasts long after the work day is done. For several of us, that. The post You Can Be the Best Board Chair appeared first on Mission Minded. Blog Nonprofit Communications

Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank.

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Newsletter: Future Proof Your Nonprofit ; Pump-Up for Alzheimer’s Raises $147,000?? ; Why Some Companies Prefer ‘Secret Sustainability’

Selfish Giving

I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising.

The 8 Greatest Nonprofit Social Media Campaigns


by Zoe Allen. Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? Social media is the future of nonprofit outreach.