January, 2018

Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

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Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?

Plan 59

Trending Sources

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts.

Download Dice’s Local Market Report on Charlotte

Mission Minded

Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S. banking centers and employs tens of thousands in the financial services industry.

More Trending

Google Giveth and Google Taketh Away

The Agitator

For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants. Facebook won’t give you free advertising on its platform (perhaps the reason it’s now eliminating transaction fees – more on this later this week).

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Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

J Campbell Social Marketing

2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it. .

I Expected More

Ann Green

I didn’t feel a lot of donor love after I made my year-end gifts at the end of November. I thought maybe it’s coming later. Okay, now it’s later – the middle of January. Let’s see how things are going. How long do I have to wait for a thank you letter?

How to Become a Data-driven Nonprofit (in 3 Simple Steps)

Fundraising Report Card

The quest to become a data-driven nonprofit is not simple or easy. Use these three steps as guidelines. If you had a checklist for “becoming a data-driven organization,” these three steps would be on it. The post How to Become a Data-driven Nonprofit (in 3 Simple Steps) appeared first on Fundraising Report Card. Analysis

Day in the Life of a Nonprofit Communicator – Cortney Nichols

Kivi's Nonprofit Communications Blog

Cortney Nichols. Welcome to our first installment for 2018 in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

PR 31

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

I’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too. Back in 1996, I was a young, energetic salesman working to help grow a small marketing agency in Silver Spring, Maryland. I made tons of cold calls and set plenty of appointments. Then I uncovered needs and, later, made presentations or wrote proposals. A percentage of the proposals would turn into sales.

The Behavioral Science of Fundraising Metrics

The Agitator

You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. The desire to complete sets and goals. What happens in your brain as you donate. Using the fresh start effect.

6 Ways to Engage Millennial Donors

EveryAction

Millennials have surpassed Baby Boomers as the nation's largest living generation. They’re also getting more politically active, so it’s a smart move for organizations to engage with them, and if you haven’t been already, it’s not too late! We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. First, millennials move around, a lot.

Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Selfish Giving

“People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019.

Building a Fundraising Program Takes Time

Fundraising Report Card

Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card. Culture

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What’s Your Ideal Week Like? Here’s Mine.

Kivi's Nonprofit Communications Blog

Leadership and productivity guy Michael Hyatt talks about planning your ideal week so that you can schedule your actual work weeks in a way that hopefully approximates what you want your life to look like.

7 simple steps to qualify your donors

iMarketSmart

Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database. They make a few calls. They don’t get any appointments. They give up. Then they say the list was no good. Unsuccessful fundraisers don’t use the qualification process effectively. They don’t recognize the fact that understanding qualified supporters in-depth is crucial.

Plan 31

Ditch the Vanity Metrics. Take the Cannoli.

The Agitator

“What gets measured gets managed” – ( attributed to Peter Drucker, among others.). If vanity metrics were merely useless, we might abide them as just one of many wastes of time. But they are actively counterproductive, crowding out the useful and camouflaging the useless. Vanity metrics may make you feel good. They may be easy to measure. And some of them may feel like a victory. But they seldom bring you closer to your goals.

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience.

WealthEngine Integration Brings Powerful Donor Research Tool to EveryAction Users

EveryAction

At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.". With that in mind, we've built a powerful new integration with WealthEngine to provide nonprofit fundraising pros with that information, ultimately helping them raise more money. What is WealthEngine?

How to Do Better in 2018

Ann Green

Happy New Year! I hope you had a good holiday. I just returned from my family’s annual trip to Florida. It’s quite a contrast from the frigid, wintery weather we’re having in Boston. I also hope 2017 was a good year for your organization, and 2018 will be even better.

What to Do Now That Your Fundraising Campaign Is Over

Kivi's Nonprofit Communications Blog

Gary Wohlfeill. You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. Kristina. Guest Post by Gary Wohlfeill. Your event or campaign is officially over and it was incredible.

Top 7 Fundraising In’s and Out’s for 2018

iMarketSmart

OUT: Making donors feel bad , twisting their arms, telling them to give ’til it hurts and shaming them. IN: Making donors feel good , treating them like people (not ATM’s), partnering and giving them the value they want.

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TESTING: Go Beyond Individual Communications

The Agitator

When you want to find out if your control package could be beaten, you test a different communication against it. So how do you test if your direct marketing program could be better? Clearly, you test a different program against it.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

New Year, New Benchmarks: How Does Your Organization Stack Up?

Fundraising Report Card

What would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37 and we decided not to buy anything with it. Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?".

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20 nonprofit discounts we think you should know about

CrowdRise

We’ve scoured the web to find the best and most beneficial discounts for nonprofits. Because. well, who doesn’t love a good discount. Marketing News, Research & Trends

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Penrose. Oakland, CA. Happy Friday, dear friends! How are your New Year’s Resolutions coming along? If one of them was to learn more, then I can help with today’s collection of links from around the world of marketing and communications. It’s time for Mixed Links….

Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (Season 2, Episode 1)

iMarketSmart

Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising. The post Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (Season 2, Episode 1) appeared first on MarketSmart, LLC |.

TESTING: Baby Steps are for Babies

The Agitator

(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required. There is, however, good news.

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . According to the 2016 Fundraising Effectiveness Survey Report , . Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition.

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Ep248: How the Best Nonprofits Position Themselves for Partnership Success

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.

The Problem You Can’t Talk About

Wild Woman Fundraising

Here’s the greatest secret. To have one, and not know what it is. Have you ever felt like the mission will fall apart, or your nonprofit will fall apart, unless you give 110% EVERY SINGLE DAY? That you work so hard and you can’t take a break to breathe, or eat, or not stay until 7pm?

Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018

Kivi's Nonprofit Communications Blog

Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. And the 2018 edition is now available! Get your FREE copy now.