November, 2018

Do You Skip Thanksgiving Too?

Kivi's Nonprofit Communications Blog

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas?

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year.

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16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. They want to be the hero in the story, not you.

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3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.

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Go get your almost equal pay

Wild Woman Fundraising

It’s an open secret in the nonprofit sector that it’s a pink collar ghetto. We have the lowest wages of the entire USA. Chart courtesy of reader survey on blue avocado 2010. It’s bad in Canada too. See below. Lower than the public sector. Lower than the private sector.

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5 tips to get more recurring donors over the holidays

CrowdRise

#GivingTuesday, the global day of philanthropy that kicks off the holiday giving season, is right around the corner. And, if you’re like most nonprofits, this time of year ignites your community’s generosity and helps you raise a good portion of your annual funding for your cause

So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

Beth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. Kristina. Guest Post by Beth Hallowell.

More Trending

How to stop over-thinking and start engaging

iMarketSmart

Confucius said, “ Life is really simple, but we insist on making it complicated.” ” Engagement fundraising is so darn simple too! You don’t need to over-think it. Learn. Just start with a survey and ask your supporters about themselves.

How to Gain Support for an “Unsexy” Cause

J Campbell Social Marketing

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question! .

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3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019

Fundraising Report Card

Not all organizations run on the calendar year, but if yours does, you know that we've entered "crunch time." Budgets are set, the fundraising calendar is in place, and 2019 is looking you squarely in the eyes. During these last few weeks of the calendar year it's important you feel confident in your fundraising goal for 2019. The post 3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019 appeared first on Fundraising Report Card. Analysis

Webinar Recap: The season for peer-to-peer

CrowdRise

Missed our webinar all about why social fundraising works best for holiday giving? No worries. After all, it was on Halloween. So spooky. Either way, we’ve got you covered and have everything you need to know right here

Mixed Links for Nonprofit Communicators – November 9, 2018

Kivi's Nonprofit Communications Blog

Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

Show Some Gratitude to Your Donors

Ann Green

Thanksgiving will be here soon and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? It often doesn’t seem like it. Nonprofit organizations tend to treat thanking their donors as an afterthought.

How Your Restaurant Waiter Can Teach You About Fundraising

iMarketSmart

The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood.

6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Guest blog by John Killoran, CEO of Snowball. On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes.

What’s The Strategy Behind Your Visual Identity?

Mission Minded

In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […]. The post What’s The Strategy Behind Your Visual Identity? appeared first on Mission Minded.

An expert guide to effective fundraising recruitment using email

CrowdRise

The holiday season is such an incredible time to consider launching a peer-to-peer opportunity for your supporters. But when it comes to engaging your supporters, it’s hard to cut through the noise this time of year

Responsible for Graphic Design, but Have No Real Training? Join us Tomorrow!

Kivi's Nonprofit Communications Blog

If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house.

Giving Tuesday – Season 2, Episode 9

Fundraising Report Card

Learn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] How do you stand out? [02:30] 02:30] Where do you start? [04:56] 04:56] Novelty [06:34] Go Offline [07:50] Getting ahead of the rush [13:11] Blue Ocean Strategy [13:20] Timing … Continue reading "Giving Tuesday – Season 2, Episode 9".

How to think about major gifts

iMarketSmart

Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it!

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It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Let me know if any of this sounds familiar.

Newsletter: James Citron Loses a Bet ; ACS in Hot Water for Partnership Practices; Ben & Jerry’s Votes with ‘Pecan Resist’

Selfish Giving

Did you enter last week's Halloween costume contest? Check out the P. in today's newsletter for the name of the winners. Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out!

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. .

Take the 2019 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

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On Tap This Month: Trends Survey, Graphic Design, and, Of Course, Thanksgiving

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: November 6: Your Design Is Full of C.R.A.P.: Using the Four Principles of Graphic Design to Create Images that Engage Audiences and Make Your Organization Look Good.

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Mixed Links for Nonprofit Communicators – November 2, 2018

Kivi's Nonprofit Communications Blog

Best of Fridays to you, kind friends! I have searched high and low for the best articles, posts, tips, and more from around the world of marketing and fundraising and have returned to you with tales of bad press, creepy personalization, and effective social media!

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. Sure, there are a few places that serve cuisine from all over the world and do it well, but they are seriously outnumbered by the ones that specialize in Mexican, Chinese, surf-and-turf, or bar food, etc.