June, 2017

8 Productivity Practices You Might Want to Try

Kivi's Nonprofit Communications Blog

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy.

The 5 p’s of engagement fundraising

iMarketSmart

1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach.

Trending Sources

Fertile Follow Up: To whom and when?

Getting Attention

Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Last week we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I ‘d share a few notes from my handout. Working Definitions (sometimes used interchangeably).

No donor wants to make a donation

Fundraising Coach

Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. So tell them about that.

More Trending

7 Steps to Passionate Volunteer Messengers

Getting Attention

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

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Choosing the Right Nonprofit Logo [Infographic]

J Campbell Social Marketing

When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town – I live north of Boston, and Dunkin’ Donuts are like oxygen around here.

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7 Techniques to Boost Donor Engagement

Fundraising Coach

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications?

7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource!

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

Kivi's Nonprofit Communications Blog

As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies.

Fundraising metrics: you have to see them to believe them

iMarketSmart

I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?” ” But the reason is that numbers in little rectangles in Excel don’t excite me. I like charts!

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Good Enough Is No Longer Good Enough – Part 4: Donor Journeys

The Agitator

The journey the organization wants the donor to go on is not usually the journey the donor wants to go on. The reason for this disconnect is that few organizations truly understand why donors choose to stay or leave, let alone know when the donor makes the decision to leave. This is not a new insight. The reason donor experience and donor journeys are becoming such a big issue is not because organizations have suddenly seen the light.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members.

Don't put off fundraising planning to the fall!

Fundraising Coach

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we're no longer in school, we still let that "summer mentality" affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising.

Ep219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing

Selfish Giving

Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.

Day in the Life of a Nonprofit Communicator – Wendy Hayes

Kivi's Nonprofit Communications Blog

Wendy Hayes. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Should your CRM include photos of each of your donors?

iMarketSmart

My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful.

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In Pursuit Of The Trivial

The Agitator

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Eye-catching? Interesting? Inspiring? Not at all.

Is fundraising hurting itself?

Fundraising Coach

Today, the fundraising think tank Rogare published "Less Than My Job's Worth." In this important "green" paper - a paper created for discussion - Rogare's director Ian MacQuillin exams the questions "is fundraising a profession?" and "does it matter if fundraising isn't a profession?"

Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, everyone! Join me for some of the best Mixed Links around… Something that could help you with your nonprofit communiations – How to Add Color and Richness to Your Writing … Without Making Us Want to Barf.

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4 great reasons to hire a capital campaign consultant

iMarketSmart

Large amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence. You’ll need someone who’s been there and done that to keep things on-track. Failure is not an option. You won’t want egg on your organization’s face. No flying by the seat of your pants!

Is Your Nonprofit Sustainable?

The Agitator

June is the last month of the fiscal year for many nonprofits, when supposedly the deep questions are being asked. Are we on the right track, programmatically and financially? Do we have enough Facebook ‘Likes’?

June 15

You’re going to have to be a pain in the ass

Wild Woman Fundraising

Previously on HOLY MOLY-why are people in my life (for example male relatives or friends) not emailing me and calling me more?- we discovered that emotional labor is seen as women’s work ! What is Emotional labor? It is part of # FundraisingisFemale.

Disruptive digital forces in Kazakhstan

Public Sector Marketing 2.0

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

Ep220: Merrick Pet Care, K9s for Warriors Join Forces to Help Vets

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Pete Brace , Vice President of Pet Parent Relations & Communications for Merrick Pet Care , a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors.

Radio 10

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.

Who truly has the silver bullet you need?

iMarketSmart

Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all? Have you ever noticed that the blogger chastising you about the lack of donor-centricity on your website has an even more confusing website than you?

Giving USA Reports On 2016 Giving

The Agitator

Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% average of the past 40 years.

Fundraising is getting paid for emotional labor

Wild Woman Fundraising

OK- I had never heard of emotional labor before- but then I found this thread- And I got to thinking- Is fundraising a lot of emotional labor? Is this the reason that so much of #fundraisingisfemale ? What is emotional labor? It’s making the effort to keep a relationship going.

Revised Matterness Chapter (Free Download)

A. Fine Blog

It is remarkable to me how often I hear talk of “invisible” people. I first heard the term from Mark Horvath , and his efforts to make homeless people visible became the opening story for my book, Matterness: Fearless Leadership for a Social World.

The Importance of Building Relationships

Ann Green

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send.