April, 2018

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Ward 8 – Boston, MA. I hope you all had a fantastic week! Let’s start winding down and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links….

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Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts. At conferences you’ll hear speakers babble on about stuff.

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you.

3 Questions Environmental Organizations Should Ask When Evaluating a CRM

EveryAction

Once you’ve made the decision to search for a new CRM for your nonprofit, the task can seem daunting. A new solution will need to offer all of the unique features that you require, taking the specifics of your organization’s size, structure, and mission into account.

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Fundraising- A new craze! Go fund yourself

Wild Woman Fundraising

Here’s what’s happening. Everyone’s a fundraiser now. Because we are seeing a maturation of online fundraising, a greater availability of crowdfunding platforms (550+ at the last count) and a deterioration of the social safety net.

More Trending

Stuck On the Bottom Line

The Agitator

Why, for nearly six decades, has American philanthropy failed to grow beyond a 2% share of the Gross Domestic Product (GDP)? After all, decade after decade athletes break new records, horses run faster, crop yields bloom with increases and on and on.

5 Signs Your Nonprofit Needs a New CRM

EveryAction

We all aspire to live by the age-old mantra “if it ain’t broke, don’t fix it,” but often we get so used to our familiar tools and processes that it can be difficult to know when to honestly evaluate them for broken parts.

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The Fundraising Career Conference ROCKED!

Wild Woman Fundraising

Here’s what people said about the Fundraising Career Conference Presenters! Great 3 days of fantastic presentation material by amazing professionals and speakers.

Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

I am on a mission to help nonprofits of all sizes become better communicators. This is the first of a multi-part series designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . When you think of storytelling, what comes to mind?

Mixed Links for Nonprofit Communicators #18NTC Style

Kivi's Nonprofit Communications Blog

Cane and Table. New Orleans, LA. Greetings from New Orleans! Kivi and I are here for the Nonprofit Technology Conference. For those of you who can’t be with us, I am dedicating today to rounding up communications and marketing breakout sessions from this year.

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BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?

iMarketSmart

If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE! My team took all the data from our Fundraising Report Card (2,600 organization’s transactions) and built a nifty little live benchmarking app.

Why is it So Hard to be Donor-Centered?

Ann Green

The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. If it’s so obvious, then why are many nonprofits so bad at it?

5 Features Environmental Organizations Need From Their CRM

EveryAction

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15 Masks-What type of leader are you?

Wild Woman Fundraising

What’s your leadership personality? When you look at your work, what helps you? What hinders you? Is it people around you? If so, what archetypes could their personalities be playing out? I was chatting with a friend recently about leadership personalities.

8 Ways That Nonprofit Digital Storytelling Can Advance Your Cause

J Campbell Social Marketing

I am on a mission to help nonprofits of all sizes become better communicators. This is the second part in a multi-part series on nonprofit storytelling designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Monarch. Kansas City, MO. Photo Credit: Deena Davis. It’s that time again! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? It’s time for Mixed Links….

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Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer.

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How Well Do You Know Your Donors?

Ann Green

You already have a core group of donors and other supporters, but how well do you know them?

How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

(Lack of) Speed Kills

The Agitator

When Amazon started, people were nervous about providing a credit card number in hope that their books would arrive. Don’t @ me, 25-and-unders, this was a real thing.) Will my book arrive? Will it be what I intended? Is this whole Internet thing a scam?

How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]

Selfish Giving

Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country!

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Day in the Life of a Nonprofit Communicator – Nancy Valentine

Kivi's Nonprofit Communications Blog

Nancy Valentine. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Do you aim your messages at supporters or targets?

iMarketSmart

Unfortunately just about all of us are capable of conceiving of people as just functions rather than human beings.

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Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? If you’re using Excel instead of a database because it’s free, stop doing that. A spreadsheet is not a database. Your Worst Fundraising Enemy.

The Road to the Big Easy: EveryAction at #18NTC

EveryAction

As our team settles into post-conference life, we're looking back at a whirlwind of a week spent in beautiful New Orleans for one of our favorite nonprofit conferences: the 2018 Nonprofit Technology Conference. Here's a recap of all the fun! Booth Buzz. Fortunately, we snapped a picture of our booth before the crowds assembled.

Confucius on Fundraising Tech Tools

The Agitator

The other day I received an email from the admirably and voraciously curious Simone Joyaux attaching the 2018 Global NGO Technology Report listing the “10 Most Effective Tools” for online use by nonprofits around the world. Simone asked: “Do you believe the nonprofits are “correct”?

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Social fundraising data report for nonprofits - powered by CrowdRise and GoFundMe

CrowdRise

The Social fundraising data report for nonprofits was created to use the massive amount of GoFundMe data tracked through campaigns, donations, and social sharing to help nonprofits better understand and use social fundraising. Marketing Data

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how.

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Top 5 reasons why it’s time to kill donor visit quotas!

iMarketSmart

Quotas… YUCK! Many major and planned giving professionals are required to secure and carry out a certain number of face-to-face visits each year. This is considered by too many to be an effective measure of their effectiveness in their role. But, unfortunately, quotas lead to inefficiencies that cost the organization inordinate amounts of money. Here are my top 5 reasons why you should kill visit quotas: 5. More often than not, the quota is arbitrary.

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

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How Autism Society and Other Health Nonprofits Are Bridging the Gap Between Technology and Health Care

EveryAction

(This is the second post in our series featuring innovative ways nonprofits are using technology to build a better world. Click here to read about how Greenpeace and other environmental organizations are building a better world.). This week, we’re highlighting nonprofits that work in the health sector.

#MeToo Moment for Fundraisers

The Agitator

“I had a meeting with the chair of trustees. The meeting did not go well. As we were walking away from the meeting, he put his arm around me and squeezed me to him whilst saying “this would all be so much easier if you were just friendlier, Jane.”. “He

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Going Small Can Pay Off Big: School and Nonprofit Social Media Campaigns

Mission Minded

While the importance of having a social media presence is relatively well understood, pinpointing the how, where, how much, why, and for whom can be paralyzing for small nonprofit organizations and school communications teams strapped for resources and time.

Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World.