January, 2019

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.

2 Weeks into 2019: Where are You Headed?

Getting Attention

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

How to hire a fundraising career consultant

Wild Woman Fundraising

Is it time to get your career to the next level? Here’s what I say! New year, time to get your career in gear! Do you feel like you could use some mentorship, or coaching in your fundraising career? Maybe it’s time to get fundraising career coaching for yourself.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.).

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Fundraise Across Borders with International Giving on EveryAction

EveryAction

Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada.

The Four Selfs

iMarketSmart

I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education. Self-involvement. Self-solicitation. Self-qualification.

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The Seven Writing Styles That All Nonprofit Communicators Should Master

Kivi's Nonprofit Communications Blog

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot.

More Trending

It’s 10 years in and what have you learned?

Wild Woman Fundraising

HERSTORY: In 2008 I had the idea to start a business. i was still working for a nonprofit. but I decided to start writing my book. I called it the CD project. Hilarious. Here I am in my barely furnished apartment in Portland.

5 Examples of Nonprofit Storytelling that Compel People to Give

J Campbell Social Marketing

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework.

The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

EveryAction

Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.

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Automated Cultivation vs. “Moves Management”

iMarketSmart

I’ve never really felt comfortable with the phrase “moves management.”. If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. .

Mixed Links for Nonprofit Communicators – January 4, 2019

Kivi's Nonprofit Communications Blog

Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499.

Nonprofit donor data hygiene: Why a clean up now means long-term benefits

CrowdRise

Has this ever happened to you

A Few Ways You Can Raise More Money in 2019

Ann Green

Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now.

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Newsletter: Why You Should Use Twitter in 2019 ; A Millennial-Friendly Charity Platform ; Will New Tax Laws Hurt Giving?

Selfish Giving

The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site.

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2 Ways You Can Become a Data-driven Nonprofit in 2019

Fundraising Report Card

Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture

Are You Too Busy to Succeed?

iMarketSmart

As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement.

Starting 2019 Off with a BANG!

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: LAST DAYS! Save $200 on the Annual All-Access Pass until Friday, January 4th Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days!

Filling in your fundraising gaps with DIY

CrowdRise

From a business standpoint, whether you’re for-profit or not-for-profit, the start of a new year really can be a time where you can gain momentum from reviewing what’s worked, what hasn’t, and commit to trying to new things and creating new plans of attack. Fundraising

Is This The Best You Can Do?

Ann Green

I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this.

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Newsletter: Cause Marketing vs Corporate Giving ??; Are Dollars Stores the Next Tobacco Companies? ; Newsjacking the New Aquaman Movie

Selfish Giving

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing?

A Foolproof Strategy to Retain Lapsed Donors

Fundraising Report Card

No BS, no trickery, no cajoling… here’s a foolproof way you can retain your soon-to-be lapsed donors. The post A Foolproof Strategy to Retain Lapsed Donors appeared first on Fundraising Report Card. Analysis

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Are You Ready to Engage?

iMarketSmart

If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may even be contemplating restructuring your team to be more efficient and effective. But the question remains: Are you ready to engage?

Mixed Links for Nonprofit Communicators – January 11, 2019

Kivi's Nonprofit Communications Blog

Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions?

5 simple additions to boost your next nonprofit event

CrowdRise

With the start of a new year, it’s always good to take a step back and not only assess what’s working and what’s not working so well, but also see what you can layer on top of what you’re already doing to make an even bigger impact in the coming months

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Day in the Life of a Nonprofit Communicator – Al Rosenberg

Kivi's Nonprofit Communications Blog

Al Rosenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

The Managers and Boards That Don’t Care about Communications Results

Kivi's Nonprofit Communications Blog

It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures.

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Writing More Visual Microcontent

Kivi's Nonprofit Communications Blog

Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context. Many writers use adjectives and adverbs as their go-to way to create a picture in a reader’s mind.

Three Reasons Why Your Nonprofit Needs a Podcast in 2019

Kivi's Nonprofit Communications Blog

Some people will find it hard to believe that one of my favorite podcasts is produced by AARP. Twenty-five intriguing episodes of The Perfect Scam podcast series can be found on the nonprofit’s website, and I binge listened to EVERY SINGLE ONE of them over the holidays. From “Love Online Leads to International Lockup” to “A Scammer Tells All,” AARP has found a rather cool and trendy method to deliver its anti-scam message.

Stressed Out? 6 Books Nonprofit Communicators Should Read to Help #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

In today’s edition of #NPCOMMLIFE , we suggest a few books you should read to ensure you are setting boundaries, overcoming fear, and preventing burnout. Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. This book provides easy to follow examples and a step by step process to let your boundaries do their job. It is based on tried and true methods developed to help people working on boundary issues.

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3 scientific concepts you should understand and use properly to break through the noise and gain your supporters’ attention.

iMarketSmart

People are busy. They’re also drowning in information, data, marketing, and fundraising communications. Gaining their attention isn’t easy. Here are 3 scientific concepts to help you break through the noise: signaling theory, the mere exposure theory, and the Baader-Meinhof Phenomenon.

Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad)

iMarketSmart

I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th at 2 PM EST. This is one you won’t want to miss. Start the year off strong by learning from Claire some great tips on setting appointments with major donors.

Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. Shaming donors into giving at events that cost a lot.

How Jam Kancer in the Kan made it simple to make an impact with CrowdRise

CrowdRise

"Having not been computer savvy, when looking at CrowdRise, I was like, ‘wow, this is pretty simple. I can do this.’ Then I had to sell the platform to the people who were fundraising with us. But if I can do it, I knew they could do it. It's really that simple.

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