May, 2017

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill.

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated.

Trending Sources

Are you a cold-hearted fundraiser or a warm-hearted facilitator?

iMarketSmart

The flow chart below makes me very uncomfortable. Here’s why: Science and experience have led me to realize that a donor’s objective is usually, first and foremost, to find meaning in their life through giving and to feel good knowing their legacy gift will make an impact.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails?

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Even in email fundraising location matters

Fundraising Coach

Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book! They're skimming.

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More Trending

Some people find me abrasive. Here’s why.

iMarketSmart

Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. One of my best friends died last year at 54. I am 47. I think the fundraising sector needs to change, now! I don’t have time to wait. Today could be my last day. I have a tremendous sense of urgency. I believe I need to get things done now! I guess that makes me a bit abrasive.

Spotlight On Sustainers: Part 2

The Agitator

Today we focus on research-based best practices — not anecdotes and tribal wisdom — of what produces significant results in launching and growing sustainer programs.

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ? The zero moment of truth refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist.

10 Tech Innovations That Will Revolutionize the Sector

J Campbell Social Marketing

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM.

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The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts?

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

On more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision. I make what feels like a million decisions in managing work and family, and it’s exhausting.

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The most powerful motivators of major gifts and legacy gifts.

iMarketSmart

Remembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion. Find meaning. Satisfy dictates. Allay guilt. Social.

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Direct Mail … You Know You Like It!

The Agitator

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail?

Ep215: Why Your Cause Should be Active on Instagram

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeremy McGilvrey , an entrepreneur, author and trainer who's amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet's hottest property to recruit and engage supporters and to raise money.

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How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network.

5 Tips for Telling Difficult Stories

EveryAction

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great.

Day in the Life of a Nonprofit Communicator – Stacy Harbaugh

Kivi's Nonprofit Communications Blog

Stacy Harbaugh. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Most fundraisers use email the wrong way

iMarketSmart

Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement. It should be used to tell stories, involve supporters, report back how gifts were used and make them feel good … not so much for asking. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email?

How To Organize For Miracles

The Agitator

“Craver, it’s perfectly fine to believe in miracles, but let me tell you, it sure helps to organize for them.”

Ep213: This Company Has a Sweet Solution to the Bitter Problem of Child Slavery in West Africa

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. On the show, Megan, Peter and I discuss: Peter Zandee, Tony's Chocolonely.

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat.

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Make a Smart Investment

Ann Green

Many nonprofits, especially small ones, are working with limited resources (money, staff, time). I know how hard that is and your default mode may be to say we can’t afford to do this. . Be careful. What are you saying you can’t afford to do? It may be something you should be doing.

The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings. But meetings aren’t all bad. They are a great tool for collaboration when used well.

Do major and legacy gift fundraisers need ‘sales managers’?

iMarketSmart

The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and profitability targets. Planning and budgeting. Hiring and firing. Training and coaching. Analyzing and evaluating people and data. Setting goals for others. Leading and motivating. Dealing with problems during crises. Taking the heat when things go wrong.

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More On Peer-To-Peer Fundraising

The Agitator

At The Agitator , we pride ourselves on eclecticism and mixing it up. Therefore, when we publish two posts in a row on the same theme it constitutes a trend!

Ep216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Alison McArthur , Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program.

How to Get People to Raise Money for Your Nonprofit Using Facebook

J Campbell Social Marketing

In last week’s post, 3 Facebook Features Designed to Help You Fundraise , I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit.

Supercharge your Monthly Giving Interview with Kenita Pierce-Lewis

Wild Woman Fundraising

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I am so proud and pleased to be interviewing Kenita Pierce-Lewis, the founder and the CEO of Hope, INC. That’s www.hopbe.org. Helping Other People Be Empowered.

Day in the Life of a Nonprofit Communicator – Kimberly Troup

Kivi's Nonprofit Communications Blog

Kimberly Troup. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

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Finally we’re releasing the HIPPO killer!!!

iMarketSmart

The HIPPO is the highest paid person in the office at the time when a decision needs to be made. HIPPOs tend to be far removed from regular engagement with donors and their decisions tend to be based on opinions— not data or fact.

Worth The Investment: Third Party Donors

The Agitator

In his post DIY Fundraising Tom laid out a significant challenge faced by many nonprofits that engage in peer-to-peer fundraising and other friend-inspired approaches: realizing the full potential of Third-party Donors.

Ep214: A Look Back at Our Favorite Shows From the Past 200 Episodes

Selfish Giving

Today on CauseTalk Radio , Megan I talk to.each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th show with a look back at our favorite episodes of CauseTalk Radio. Here are the must-listen shows that Megan and I picked.

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5 Summer Fundraising Ideas for Every Nonprofit

J Campbell Social Marketing

Guest post by Sara Lowe. Picnics, pool parties, soccer games, BBQs – the possibilities are endless for you to be able to soak up the warm weather.

How to Make Your Annual Report Better NOW

Wild Woman Fundraising

Are you stuck with the task of making your annual report again? Are you afraid no one is going to read it, AGAIN? Your nonprofit annual report doesn’t have to be boring! It can be fun! It can be useful and engaging! It can make your donors want to give more!