October, 2017

Day in the Life of a Nonprofit Communicator – Seth J. Katzen

Kivi's Nonprofit Communications Blog

Seth J. Katzen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

There Are Only Three Ways to Raise More Money

iMarketSmart

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.

Trending Sources

Download And Read Before Fundraising Implodes

The Agitator

Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms.

10 Free Ways to Re-Purpose Your Nonprofit’s Stories

J Campbell Social Marketing

Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored.

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EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

It’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations. With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development.

More Trending

Are You Afraid To Reveal It?

The Agitator

I was drawn to a Fast Company article titled What Do People Want When They Give To Nonprofits? I would have thought the answer was pretty easy. Feelings like self-validation, relief (from anger, frustration, fear, etc), recognition, efficacy and connection came to mind. But the article left me disappointed, wandering into areas like “gamifying” donor engagement and using goal progress bars to encourage giving. Tactics and tools, not feeling states.

3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

Facebook and Instagram went down on Wednesday and people lost their minds. They were worried they couldn’t get the latest updates from friends and family members, but also they lost their major source of news, information, and community. Sound scary? It’s just reality!

Paul De Gregorio Interview

Wild Woman Fundraising

Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns.

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Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off?

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Is donor qualification more important than donor identification?

iMarketSmart

Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio.

Are You The Gardener Or The Fundraiser?

The Agitator

In Are You an ATM or a Fundraiser? I raised the issue of how ‘disrespect’ — for the profession, for each other, and for the donor — is contributing to a bleak future for our sector. Claire Axelrad was among Agitator readers who added to the ‘what’s wrong’ list. “ The lack of a philanthropy culture stems directly from the TOP. From leaders who view money as ‘filthy lucre’ and fundraisers as ‘money grubbers.’

Build Beautiful Charts & Graphs with Data Visualization on EveryAction

EveryAction

Whether its for a board meeting or a conference, nonprofit professionals often spend hours of time trying to figure out ways to present their data in an easily understandable way. Often, this results in either hiring a graphic designer, assigning herculean design tasks to interns(!), or relying on (pretty ugly) charts with data estimates made in Excel or Powerpoint.

King Arthur and Nonprofit Appeal Letter Stories

Wild Woman Fundraising

Read the first part of this post here. According to Robert McKee, there are 4 Primary techniques for Progression. Social progression -Widen the impact of character actions into society. Personal progression -Dark personal secrets.

Give Your New Donors a Warm Welcome

Ann Green

After you send your year-end appeal, you’ll most likely gain some brand new donors, which is good news. The bad news is over 70% of these first-time donors won’t make a second gift. Don’t let that happen to you. Nonprofit organizations don’t spend enough time trying to keep their current donors.

Free #GivingTuesday Tips, Ideas, and Resources

Kivi's Nonprofit Communications Blog

#GivingTuesday is only 47 days away so I thought I would compile a list of blog posts, articles, and other resources out there to help you make it a successful day. You don’t think #GivingTuesday is worth it?

Will you be at Blackbaud’s BBCON next week? I will!

iMarketSmart

NOTE: IF YOU WANT TO MEET-UP WITH ME AT BBCON, SCROLL DOWN. Lawrence Henze, Greg Ring and me. At 9 am next Thursday (October 19th), I’ll be speaking with Lawrence Henze (Principle Consultant, Target Analytics) and Greg Ring (Co-Founder, Fulcrum Philanthropy Systems).

Are You an ATM or a Fundraiser?

The Agitator

We don’t pay nearly enough attention to the issue of disrespect and the horrible price our sector pays for ignoring it or shrugging it off with a “well, that’s the way it is.” Disrespect runs rampant in the nonprofit world.

Recruiting Corporate Partners with a Small Team: The Edge This Nonprofit Has That You Don't [SPONSORED]

Selfish Giving

For nearly two decades Operation Warm has had a simple mission: to provide children in need with the gift of brand new winter coats. The nonprofit works directly with manufacturers to create their own line of warm, colorful winter coats made just for kids.

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Ideas for your appeal letter from STORY by Robert McKee

Wild Woman Fundraising

Recently I’ve been re-reading Robert McKee’s Story. If you haven’t yet read this book, and you are tasked with communications for your nonprofit, then I would definitely get it from the library at the very least. After I accrued some terrible library fines, I bought my own copy. Why should you tell a story? My friend Vanessa Chase, author of The Storytelling Nonprofit , can give you LOTS of reasons to tell a story.

How About a Relationship Building Day?

Ann Green

By now you’ve all heard about GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. We’re saturated with information about participating. Perhaps you’ve participated in the past and it’s been successful or maybe it wasn’t. Perhaps you’re thinking about participating for the first time. My problem with GivingTuesday and any giving days, for that matter, is they focus too much on getting donations. Many of these donors are first-time donors who don’t give again.

How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it.

2017 Major Gifts Fundraising Benchmark Study – Episode 13

iMarketSmart

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at [link]. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |.

Say ‘Yes’ To These 5 Activities

The Agitator

A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 price is out of my nonprofit range.” I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.

Does Ask, Ask, and Ask Again Really Work?

iMarketSmart

Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and ask again.” ” All the rest is commentary. Here was my response: “I think I have to respectfully disagree. Asking at the wrong time only angers major donors. Asking over and over angers donors. Asking without providing value angers donors.

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Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? Charities have been asking this question with increased frequency in light of a dizzying array of controversial news items that have a clear connection to the nonprofit world.

Have You Lost Your Soul?

The Agitator

In his post yesterday , Roger suggested that fundraisers — no matter how happy they might be in their current position — should occasionally interview elsewhere as a means of garnering fresh ideas and stretching their professional horizons.

Year-End Upgrading In Minutes

The Agitator

There’s no better time than the year-end giving period to significantly upgrade your donors. By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks.

Do You Keep Secrets From Donors?

The Agitator

I want to give an enthusiastic ‘thumbs up’ to Richard Perry’s article recently in NonProfitPRO titled, What Rights Do Your Donors Have? The short answer would be … every right! But Richard was more thoughtful. Here’s his list of ‘donor rights’: To be treated as a partner. Not a cash machine.]. To know how the funds they give are being used and that a real difference is being made. [I I believe these two deserve individual status.].

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Cane and Table. New Orleans, LA. Good afternoon, friends! Join me for this week’s round of Mixed Links… First off, my birthday is tomorrow and we’re celebrating with a Flash Sale! Save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET.

It’s My Party and I’ll Save You Money If I Want To

Kivi's Nonprofit Communications Blog

Ok, that doesn’t really roll off the tongue, does it? But it is my birthday this Saturday. And to celebrate I am chopping $200 off the price of our Annual All-Access Pass. Today and tomorrow only, you can get our Annual All-Access Training Pass for only $499.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The infamous “Purple Drink” at Lafitte’s Blacksmith Shop. New Orleans, LA. Coming to you from NOLA this Friday afternoon! Join me for some Mixed Links, Big Easy-style… Do you see any of these 10 Signs Your NGO Excels at Social Media ?

How to Join Us in October

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 5: How to Create a Thank-You Video for Supporters Before Thanksgiving with Kivi Leroux Miller. Learn everything you need to create a great thank-you video just in time for Thanksgiving.

4 Practical Resources for Year-End Preparation

The Agitator

Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns. Here are some practical and technical resources to help you make the most of the next critical 75 days by taking steps right now. Don’t delay.