INDUSTRY INSIGHTS YOUR PEERS ARE READING
Just about every week I get a legal question about cause marketing. I'm not a lawyer - nor do I play one on TV - so I don't answer these questions. Instead, I call Karen Wu at Perlman & Perlman ! Karen is a lawyer who specializes in cause marketing and corporate partnership law. MORE
The cure for the common fundraising career! Are you ready to rise? Let’s go! I want to help you rise in your career. But first, we have to figure out what’s holding you back. Are you aware of the systems that are acting all around you? MORE
Why is it that so many nonprofit newsletters, annual reports, and even fundraising letters sound like a Ph.D. thesis? Why are they so formal and impersonal? It often seems as if someone likes to show off their big vocabulary. MORE
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years. MORE
This week I'm releasing some of the results from the salary survey Catalist and Selfish Giving conducted in April. Below is the graph for 2019 partnership salaries for five positions. MORE
There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. MORE
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” MORE
Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). But back then I failed to provide metrics for managing the process. MORE
This was a super-fun interview on The Giving Back Podcast. But if you don’t have time to listen to it, here are some notes my staff wrote down after listening. MORE
In this interview with Mary Sobecki, executive director of the NeedMor Fund, we talk about why involving people in the community in grantmaking decisions is important. Check out the NeedMor Fund! Chris Hedges writes, “When we cannot tell ourselves the truth about our past, we become trapped in it. MORE
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? MORE
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. MORE
During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance. MORE
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. MORE
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization? MORE
Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters are not lawyers. Did they opt-in? Your planned giving newsletter is designed to educate people about planned gifts, right? MORE
The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking about this for approximately 10 years. And now, finally, the day of reckoning is upon us. MORE
For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. The post Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded. MORE
Information overload is an understatement right now. We’re bombarded by messages of all kinds from many different sources. How can your nonprofit keep up with all this? You want to communicate with your donors, but you don’t want your messages to get lost in the shuffle. MORE
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. MORE
The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Welcome to the NAME IT! podcast. Today we’re going to talk about disability accessibility in the sector with disability activist Jewelles Smith. This is a movement. Join us! Check out Jewelles Smith’s website: [link]. You can listen right here. On Stitcher. On TuneIn. On Google Play. MORE
Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. MORE
What’s in a name? In my book (titled Engagement Fundraising ) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied to the trend was ‘Fundraising Climate Change.’ MORE
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories. MORE
In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”. MORE
QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good "script.". MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt. MORE
It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations. MORE
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! . MORE
You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. MORE
Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded. Blog Digital Nonprofit Web MORE
G uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?) MORE
Fundraising jobs are hard! They don’t have to be this hard though, IF you ask the right questions in your interview. This interview is a two way street, and you need to see if this job is going to support you or not. MORE
You may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded. Blog Independent Schools Nonprofit Branding MORE
Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. MORE
RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. MORE
Kivi's Nonprofit Communications Blog
MAY 15, 2019
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.
Wild Woman Fundraising
MAY 1, 2019
Fundraising jobs are hard! They don’t have to be this hard though, IF you ask the right questions in your interview. This interview is a two way street, and you need to see if this job is going to support you or not.
Getting Attention
MAY 22, 2019
G uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?)
EveryAction
MAY 15, 2019
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector.
J Campbell Social Marketing
MAY 9, 2019
In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”.
iMarketSmart
MAY 21, 2019
Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). But back then I failed to provide metrics for managing the process.
Kivi's Nonprofit Communications Blog
MAY 16, 2019
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
Fundraising Coach
MAY 21, 2019
During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance.
EveryAction
MAY 8, 2019
Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit.
J Campbell Social Marketing
MAY 1, 2019
It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations.
iMarketSmart
MAY 15, 2019
What’s in a name? In my book (titled Engagement Fundraising ) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied to the trend was ‘Fundraising Climate Change.’
Kivi's Nonprofit Communications Blog
MAY 20, 2019
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Wild Woman Fundraising
MAY 13, 2019
In this interview with Mary Sobecki, executive director of the NeedMor Fund, we talk about why involving people in the community in grantmaking decisions is important. Check out the NeedMor Fund! Chris Hedges writes, “When we cannot tell ourselves the truth about our past, we become trapped in it.
Ann Green
MAY 7, 2019
Why is it that so many nonprofit newsletters, annual reports, and even fundraising letters sound like a Ph.D. thesis? Why are they so formal and impersonal? It often seems as if someone likes to show off their big vocabulary.
Mission Minded
MAY 17, 2019
You may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded. Blog Independent Schools Nonprofit Branding
J Campbell Social Marketing
MAY 14, 2019
Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! .
iMarketSmart
MAY 13, 2019
Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters are not lawyers. Did they opt-in? Your planned giving newsletter is designed to educate people about planned gifts, right?
Kivi's Nonprofit Communications Blog
MAY 6, 2019
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years.
Wild Woman Fundraising
MAY 20, 2019
The cure for the common fundraising career! Are you ready to rise? Let’s go! I want to help you rise in your career. But first, we have to figure out what’s holding you back. Are you aware of the systems that are acting all around you?
Ann Green
MAY 14, 2019
Information overload is an understatement right now. We’re bombarded by messages of all kinds from many different sources. How can your nonprofit keep up with all this? You want to communicate with your donors, but you don’t want your messages to get lost in the shuffle.
Mission Minded
MAY 8, 2019
For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. The post Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.
J Campbell Social Marketing
MAY 22, 2019
There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content.
iMarketSmart
MAY 9, 2019
The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking about this for approximately 10 years. And now, finally, the day of reckoning is upon us.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.
Fundraising Coach
MAY 10, 2019
QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good "script.". MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt.
Selfish Giving
MAY 22, 2019
Just about every week I get a legal question about cause marketing. I'm not a lawyer - nor do I play one on TV - so I don't answer these questions. Instead, I call Karen Wu at Perlman & Perlman ! Karen is a lawyer who specializes in cause marketing and corporate partnership law.
Mission Minded
MAY 22, 2019
Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded. Blog Digital Nonprofit Web
J Campbell Social Marketing
MAY 1, 2019
Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services.
iMarketSmart
MAY 5, 2019
This was a super-fun interview on The Giving Back Podcast. But if you don’t have time to listen to it, here are some notes my staff wrote down after listening.
Kivi's Nonprofit Communications Blog
MAY 23, 2019
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.
Fundraising Coach
MAY 8, 2019
You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask.
Selfish Giving
MAY 15, 2019
This week I'm releasing some of the results from the salary survey Catalist and Selfish Giving conducted in April. Below is the graph for 2019 partnership salaries for five positions.
Kivi's Nonprofit Communications Blog
MAY 14, 2019
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.
Kivi's Nonprofit Communications Blog
MAY 13, 2019
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?
Kivi's Nonprofit Communications Blog
MAY 17, 2019
The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
MAY 22, 2019
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”
Kivi's Nonprofit Communications Blog
MAY 3, 2019
RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.
56 
Let's personalize your content