August, 2017

Day in the Life of a Nonprofit Communicator – Thomas Negron

Kivi's Nonprofit Communications Blog

Thomas Negron and Ruby. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

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7 great old quotes about philanthropy


Abraham Lincoln famously said, “When I do good, I feel good; when I do bad, I feel bad; and that’s my religion.”. Booker T. Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”. Winston Churchill said, “We make a living by what we get. We make a life by what we give.”. The Dalai Lama said, “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.”.

10 Specific Ways to Use Digital Storytelling in Your Next Fundraising Campaign

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. . In this week’s lesson, I give specific examples of digital storytelling tactics to use during your next fundraising campaign.

Are You Quarantining Your Major Donors?

The Agitator

“You’ll never get milk from a cow by sending it a letter.” That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause.

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7 simple ways to engender fondness among your supporters for yourself and your nonprofit’s cause


People are more likely to be persuaded by people we like. So, no matter how worthy your cause is, if your supporters don’t like you, they won’t make major and planned gifts to your employer. Here are 7 simple ways to engender fondness for you and your nonprofit’s cause: 1. Be a chameleon – In other words, take the time and put forth the energy to look the part. If you work at a University and your donors love the football team, hopefully, you do too.

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5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday

J Campbell Social Marketing

Friendly reminder – #GivingTuesday 2017 is less than 100 days away! It’s tempting to see the astounding fundraising numbers from last year – 1,640,000 gifts made; 177 million raised in over 98 countries – and think that this day of giving will work for your nonprofit.


It’s 40% About The Offer

The Agitator

Effective fundraising appeals require the convergence of right audience/prospect, strong and clear offer, and compelling creative. You’ve probably heard the ’40/40/20′ direct marketing adage that attributes the contribution each of these elements makes thusly: 40% of success due to right mailing list (proper targeting). 40% due to offer (you are asking your prospect to do something, after all). 20% due to creative (copywriters and designers don’t like to hear this!).

I'm Coming to Your City. Join Me for a 'Cup of Joe'

Selfish Giving

The dog days of summer are here! But I'm thinking of fall and busy planning my fall speaking/travel schedule. Do you live in or near one of these cities? Washington D.C.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath.

Upcoming Events

Fundraising Coach

I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up! Atlanta - August 14 - YNPN 2017 I'm looking forward to giving leadership trainings on taking charge of your own career. They've let me offer a $30 discount to people reading this.

How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you?

How to Combat Common Nonprofit Digital Storytelling Challenges

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .

How Dirty Are Your Fingernails?

The Agitator

On rainy weekends one of my simple but rewarding pleasures is pawing through my bookshelves, re-reading direct marketing and fundraising favorites. Hey, it makes more sense to me than woodworking, stamp collecting or Tweeting.)

Ep226: Ohio Ice Cream Maker Raises Cold Cash to Cream Cancer

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University.

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Creating a Partnership Between Fundraisers and Marketers [TOMORROW]

Kivi's Nonprofit Communications Blog

Do your fundraising and communications staffs work together well? It can be a challenge to get everyone on the same page. Especially if neither department has a clear understanding of what the other one is trying to do.

3 Common Capital Campaign Mistakes

Fundraising Coach

Capital campaigns are a wild roller coaster ride of vision-fueled excitement followed by long stretches of slow. slogging. The slow parts require incredible discipline to stay on course. I know because I’ve helped run 18 capital campaigns at schools, universities, and hospitals.

Email as a Fundraising Tool – Episode 4


Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit to learn more about MarketSmart. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

How to Create a Story Series for Your Nonprofit

J Campbell Social Marketing

Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. Using digital tools like your website, email newsletter, and social networks are vital in the quest to get your stories in front of a critical mass of people.

It’s Time to Start Planning for Your Year-End Appeal

Ann Green

August is here. People are already starting to talk about fall and back to school sales are underway, like it or not. Even though you may still be in summer mode, September will be here in a flash. Fall is a busy time, especially if you’re doing a year-end appeal.

Ep227: How Influencers Can Power Cause Marketing Campaigns

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Scotty Pansky , co-founder, and Katie Malark , Senior Director, Research, of Allison + Partners , about a new study on how digital Influencers can drive donations and engagement with causes.

Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text.

The danger of seeking 100% online giving

Fundraising Coach

Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. If that's you, stop. Seriously. When something grows from 1% to 2% it's 100% growth, but it's still not the other 98%.

3 questions to ask before you spam, spray and pray


When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” ” Here are 3 questions to consider before you hit that button or sign that purchase order yet again: 1- Did you get their permission to communicate with them?

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Fundraising In Alice’s Restaurant

The Agitator

OK Kids — especially the young (under 50) and those blessedly old — I’m gonna take you on a trip down Memory Lane in hopes of dealing with Tom’s question Who’s a Poor Fundraiser to Believe? If you have the usual internet-gnat attention span, please move on now. This is gonna take a few minutes. Let me explain. Better yet. Stick with me because there’s a great treat at the end.

This is a tremendous opportunity-Interview with Andy Robinson

Wild Woman Fundraising

Andy Robinson, author of Selling Social Change, and Training Your Board, and Everyone Else to Fundraise, was kind enough to let me interview him about the new funding environment-and he had a surprising perspective!

How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands.

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Is Blogging Dead?

Kivi's Nonprofit Communications Blog

I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!” ” I thought to myself while staring at my computer screen sipping my cup of chai tea. But like any good story, this one has a twist.

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How Nonprofit CRM Management Can Improve Donor Stewardship

Ann Green

By John Killoran. If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). That’s right!

Want to hear an example of why I absolutely LOVE my employees?


I love my employees. Seriously! They are amazing people. But don’t take my word for it. Judge for yourself! Zach Shefska (the guy who runs my Fundraising Report Card invention) is really smart. Recently, he was interviewed by Rob Harter at the Nonprofit Leadership Podcast. I hope you’ll check it out. Just don’t try to hire him away from me! Related Posts: >>An insider snapshot of what it’s like to work at MarketSmart. >>Fundraising

Farewell To A Progressive Fundraising Hero

The Agitator

Bill Dodd, a direct response pioneer who helped build some of the great names in progressive advocacy and mentored a generation of fundraisers, died on July 17 th. He was 68. Bill will be remembered in our trade for the causes he embraced with his skill, talent and big heart to help them grow.

Interview with Jennifer Chandler, National Council of Nonprofits

Wild Woman Fundraising

Recently I had the pleasure of interviewing Jennifer Chandler, Vice President for the National Council of Nonprofits, an association of nonprofit associations nationally, that helps advocate at the federal level for nonprofits.

10 Nonprofits to Support on World Humanitarian Day


August 19 is World Humanitarian Day, an annual reminder that humanitarian crises around the world are far from over. Founded by the United Nations , WHD advocates for the "safety and security of humanitarian aid workers, and for the survival, well-being and dignity of people affected by crises.".

The Three Types of Nonprofit Thought Leaders

Kivi's Nonprofit Communications Blog

Watch this webinar now with a free membership. Last week Kivi presented a free webinar on thought leadership for nonprofits. If you missed that presentation, you can now find the recording on our Free Membership Dashboard. If you aren’t a member, sign up is quick and easy (and obviously free!).