INDUSTRY INSIGHTS YOUR PEERS ARE READING
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative. MORE
REDWOOD CITY, Calif.- -( BUSINESS WIRE ) -- CrowdRise by GoFundMe, the world’s largest and most trusted social fundraising platform dedicated to charitable fundraising, releases mobile-first registration and ticketing features to all users on its platform. MORE
We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon. MORE
A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward. MORE
I could sure use the weekend! But before we head our separate ways, here are the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we will spark joy, kill Facebook, and make less money than men. MORE
A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have very basic elements that anyone can use especially if you are just starting out with storytelling. MORE
As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective! MORE
Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends. Step 2: Chat a bit. Step 3: Find out what we have in common. Step 4: Get together privately. Step 5: Share memorable experiences. It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences. MORE
I am not going to lie. I am struggling a little bit the past few days being positive. Factors that are both in and out of my control are definitely having a toll on my mood. Unfortunately my schedule does not allow for a mental health day today so I turned on some happy music and had a little dance party with myself next to my desk. I feel much better shaking it like a polaroid picture and getting out of my own head for just a few minutes before getting back to work. MORE
Listen, Subscribe and Rate to our new podcast episode, here. We are so psyched to speak with Kishshana Palmer, CEO of Kishshana & Co. and Chief Growth Officer of The Future Project. MORE
Nonprofit organizations love their jargon, don’t they? But guess what? Your donors don’t love it as much as you do because it’s boring and they may not understand what you’re trying to say. MORE
A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read. Here are a few ways to create a better nonprofit newsletter. Think about what your donors want. MORE
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. MORE
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. MORE
Are you a feminist? Do you believe that people of different genders should be equal? if so, then YES! if no, then GTFO. There is a lot to say about feminism in the sector, and what AFP in particular can do better for women! Vanessa Chase, founder of The Storytelling Nonprofit and #FundraisingIsFemale, shares a few tips with us in this next episode of NAME IT! Podcast! Listen to the podcast here or watch the video below! MORE
The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. MORE
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. MORE
When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. We have now settled on Google Keep since we also use other Google business products. It’s working… so far. MORE
The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake! MORE
The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked. MORE
Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience. MORE
There are eight components of my innovative fundraising methodology : 1. Accepting the Pareto principle. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. MORE
Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
After four years of working as a "permanent" full-time Executive Director, launching a start-up nonprofit, and only taking a few short-term consulting gigs from existing clients, I am once again available for new opportunities. So, what have I been doing these four years? I took on the challenge of being the first Executive Director of Recovery Cafe San Jose. And, yes, there were many challenges and frustrations, but it was also one of the greatest experiences of my professional life. MORE
Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention. MORE
If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions. One of those questions is about objectives for your communications plan. You have more options for objectives than you might think. MORE
The Louis. Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have graphic design tips, Instagram help, and Netflix. MORE
Are you new to raising money from event sponsorships? Then I have the course for you. For over a year now, I've been presenting How to Sell Event Sponsorships - A Step By Step Guide over at CharityHowTo. During this time, I've been tinkering with the course and making it better and better. MORE
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything. MORE
When you don’t know yourself-. When you don’t know others… You’re hostage to the … UNSPEAKABLE! Like Michael Jackson says, “You’ve been hit by-You’ve been struck by! The UNSPEAKABLE!” MORE
I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking! MORE
Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. MORE
Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!” moments and tell those “what if we … ” stories that work out in the end, even though the idea may seem a little too crazy or bold at the start. MORE
What software is everyone else using for an editorial calendar? I answer in this quick video. What software should you use for your nonprofit editorial calendar? Find out what everyone else is using for their nonprofit's editorial calendar software. Posted by Nonprofit Marketing Guide on Thursday, March 7, 2019 Can’t see the video player? You can watch it on Facebook here. Download your free copy of the 2019 Nonprofit Communications Trends Report too. MORE
Kivi's Nonprofit Communications Blog
MARCH 12, 2019
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.
Wild Woman Fundraising
MARCH 20, 2019
Listen, Subscribe and Rate to our new podcast episode, here. We are so psyched to speak with Kishshana Palmer, CEO of Kishshana & Co. and Chief Growth Officer of The Future Project.
EveryAction
MARCH 4, 2019
We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.
J Campbell Social Marketing
MARCH 20, 2019
Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience.
iMarketSmart
MARCH 20, 2019
The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake!
Ann Green
MARCH 5, 2019
Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention.
Kivi's Nonprofit Communications Blog
MARCH 18, 2019
Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
EveryAction
MARCH 5, 2019
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it.
Selfish Giving
MARCH 13, 2019
A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward.
iMarketSmart
MARCH 13, 2019
I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking!
Ann Green
MARCH 19, 2019
Nonprofit organizations love their jargon, don’t they? But guess what? Your donors don’t love it as much as you do because it’s boring and they may not understand what you’re trying to say.
Kivi's Nonprofit Communications Blog
MARCH 15, 2019
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.
Wild Woman Fundraising
MARCH 6, 2019
Are you a feminist? Do you believe that people of different genders should be equal? if so, then YES! if no, then GTFO. There is a lot to say about feminism in the sector, and what AFP in particular can do better for women! Vanessa Chase, founder of The Storytelling Nonprofit and #FundraisingIsFemale, shares a few tips with us in this next episode of NAME IT! Podcast! Listen to the podcast here or watch the video below!
EveryAction
MARCH 6, 2019
Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships.
Selfish Giving
MARCH 20, 2019
The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations.
iMarketSmart
MARCH 11, 2019
There are eight components of my innovative fundraising methodology : 1. Accepting the Pareto principle. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising.
Nonprofit Consultant Blog
MARCH 5, 2019
After four years of working as a "permanent" full-time Executive Director, launching a start-up nonprofit, and only taking a few short-term consulting gigs from existing clients, I am once again available for new opportunities. So, what have I been doing these four years? I took on the challenge of being the first Executive Director of Recovery Cafe San Jose. And, yes, there were many challenges and frustrations, but it was also one of the greatest experiences of my professional life.
Kivi's Nonprofit Communications Blog
MARCH 1, 2019
The Louis. Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have graphic design tips, Instagram help, and Netflix.
Ann Green
MARCH 12, 2019
A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read. Here are a few ways to create a better nonprofit newsletter. Think about what your donors want.
CrowdRise
MARCH 4, 2019
REDWOOD CITY, Calif.- -( BUSINESS WIRE ) -- CrowdRise by GoFundMe, the world’s largest and most trusted social fundraising platform dedicated to charitable fundraising, releases mobile-first registration and ticketing features to all users on its platform.
Selfish Giving
MARCH 6, 2019
Are you new to raising money from event sponsorships? Then I have the course for you. For over a year now, I've been presenting How to Sell Event Sponsorships - A Step By Step Guide over at CharityHowTo. During this time, I've been tinkering with the course and making it better and better.
iMarketSmart
MARCH 6, 2019
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser.
Kivi's Nonprofit Communications Blog
MARCH 8, 2019
I could sure use the weekend! But before we head our separate ways, here are the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we will spark joy, kill Facebook, and make less money than men.
Kivi's Nonprofit Communications Blog
MARCH 19, 2019
As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective!
Kivi's Nonprofit Communications Blog
MARCH 11, 2019
When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. We have now settled on Google Keep since we also use other Google business products. It’s working… so far.
Kivi's Nonprofit Communications Blog
MARCH 6, 2019
A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have very basic elements that anyone can use especially if you are just starting out with storytelling.
Kivi's Nonprofit Communications Blog
MARCH 20, 2019
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative.
Kivi's Nonprofit Communications Blog
MARCH 7, 2019
What software is everyone else using for an editorial calendar? I answer in this quick video. What software should you use for your nonprofit editorial calendar? Find out what everyone else is using for their nonprofit's editorial calendar software. Posted by Nonprofit Marketing Guide on Thursday, March 7, 2019 Can’t see the video player? You can watch it on Facebook here. Download your free copy of the 2019 Nonprofit Communications Trends Report too.
Kivi's Nonprofit Communications Blog
MARCH 14, 2019
If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions. One of those questions is about objectives for your communications plan. You have more options for objectives than you might think.
Kivi's Nonprofit Communications Blog
MARCH 4, 2019
I am not going to lie. I am struggling a little bit the past few days being positive. Factors that are both in and out of my control are definitely having a toll on my mood. Unfortunately my schedule does not allow for a mental health day today so I turned on some happy music and had a little dance party with myself next to my desk. I feel much better shaking it like a polaroid picture and getting out of my own head for just a few minutes before getting back to work.
Kivi's Nonprofit Communications Blog
MARCH 13, 2019
Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!” moments and tell those “what if we … ” stories that work out in the end, even though the idea may seem a little too crazy or bold at the start.
iMarketSmart
MARCH 4, 2019
The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked.
iMarketSmart
MARCH 15, 2019
Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends. Step 2: Chat a bit. Step 3: Find out what we have in common. Step 4: Get together privately. Step 5: Share memorable experiences. It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences.
140 
Let's personalize your content