Our EveryAction Hero: Texas Watch


Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families. With the Texas legislative session currently in progress, I called Tara Lee, Development Director of Texas Watch to talk about current policy issues and how they work to bridge the divide between their community and the political process. Let’s start of with a little bit more background about Texas Watch!

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Ep175: How This Texas DQ Franchisee is Fighting Childhood Hunger

Selfish Giving

Today on CauseTalk Radio , Megan Strand and I talk to Bill Spae , CEO of Vasari LLC , a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma. Vasari is the second largest franchisee in the DQ system! Vasari leads several cause marketing programs, including a fundraiser for Share Our Strength that has raised $335,000 since 2014. On the show, Megan, Bill and I discuss: Bill Spae, Vasari LLC.

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How Texas Businesses are Helping Hurricane Harvey Victims

Selfish Giving

It is not surprising then to see how many Texas businesses have jumped at the chance to help support the many hurricane victims and evacuees: H-E-B grocery chain is giving customers the opportunity to donate by adding $1, $3, and $5 to their grocery bill at all H-E-B and Central Market locations, benefiting the American Red Cross for Texas Flood and Hurricane Relief, The Salvation Army, and Feeding Texas. Debbie lives in Austin, Texas

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Bookspring Read-a-thon in Texas Lets Students Raise Money for Books for Students

Blue Sky Collaborative

So far, over 3000 elementary school students in Texas have created their fundraising pages on SWEET and have raised close to $150,000 in the Read-a-Thon. Everything is bigger down in Texas! The money they raised goes toward providing books and. Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Third Party Fundraising Viral Fundraising

Ep233: 'Tide Loads of Hope' Is Helping Texas & Florida Clean Up After Hurricanes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Anne Candido , Fabric Care Communications, Procter & Gamble about bringing relief to residents affected by Hurricane Harvey and Irma with P&G product kits and Tide Loads of Hope laundry services. On the show, Megan, Anne and I discuss: Anne Candido, P&G. How Tide Loads of Hope got started and how it has evolved. What's in the "care kits" that P&G distributes. P&G's partnership with Matthew 25 Ministries and Whirlpool.

Low Cost, High Impact? The Growing Potential of QR Codes


Enter Manor, Texas. The City of Manor, Texas recently received a Web and technology Gov 2.0 Tags: mobile barcode low cost technology Manor Texas Nielsen OxFam Project Red QR Code quick response RememberMe Smartphone Starbucks TOTeM The other week, a woman asked me what she could do with little time and a little budget that would have a high impact. Her question was poignant and just about everyone in the room at the time could relate. Maybe you can.

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Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

Likewise Texas Instruments… number 15… is almost certainly a generous corporate philanthropist. Alden Keene Cause Marketing Database Jessica Marlo CSR Caterpiller Boston College Center for Corporate Citizenship Texas InstrumentsOn October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing.

NONPROFIT BRANDING: It’s Your Brand – But, As Penn State Now Demonstrates – You Don’t Control It

NonProfit Branding

A few years ago, in an excess of brand-protection fervor, mighty Penn State landed with both feet on her little Texas high school. Among less important branding adjustments, it forced Mary Lou to modify the tattoo on her backside. Today … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity

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Nonprofit Link Round Up: #15NTC Edition

Nonprofit Marketing Blog

We have had a blast at the 2015 Nonprofit Technology conference in Austin, Texas! Today’s Link Round Up features links we’ve collected this week at #15NTC

It’s Your Brand – But You Don’t Control It

NonProfit Branding

Mighty Penn State University landed with both feet on a little Texas high school. In this strange story are many lessons for nonprofit marketers. Question: which institution was right… and why? This is a saga in two parts. Look for resolution in the … Continue reading → Imprinted Branding Products Marketing Non Profit Protecting Your Brand

Texas 100

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

Anthony, on the Texas–New Mexico border, is the Leap Year Capital of the World and celebrates the affair with a huge festival, music, and food. This year is a leap year, which means we get an extra day in February!

WOWza Nonprofit Marketing Jobs

Getting Attention

Communications Manager Mental Health America of Texas (Austin, TX). Director of Development & Communications Interfaith Action of Central Texas. Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI). Communications Manager, Shared Value Initiative FSG (Boston, MA). Communications Manager Kinship Foundation (Chicago, IL).

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Your Film for Good Could Win Your Nonprofit a Cash Prize!

Selfish Giving

The official selections will be announced by the end of July and the festival will take place at the Spirit of Texas Theater at the Bob Bullock Texas State History Museum in Austin, Texas on September 12-14. This is a guest post from my friend and nonprofit colleague David J. It’s back! The Lights. Camera. Nonprofit Film Festival is seeking PSAs, short films and features that focus on good.

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YOUR Next Nonprofit Marketing Job

Getting Attention

Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Please post your nonprofit marketing jobs here. Communications Associate Powder River Basin Resource Council (Sheridan, WY). Communications Coordinator National Flute Association (Chicago, IL). Communications Manager Any Baby Can (Austin, TX). Communications Manager City Lights (Chicago, IL). Communications and Public Relations Manager OPCC (Santa Monica, CA).

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Great New Nonprofit Marketing Jobs: Take it Forward Tuesday

Getting Attention

Assistant to Chief Relationship Officer , Communities Foundation of Texas (Dallas, TX). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Associate Director of Engagement and Digital Communications Project Manager , See3 Communications (Chicago, IL). Associate for Online Content and Media & Public Relationship Specialist , Unitarian Universalist Service Committee. Cambridge, MA).

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Fundraisers, today you have a chance to feel exactly how your donors feel


It’s a disaster that will, unfortunately, end up being the worst in Texas’ history. This is your chance to not only help someone in Texas but to improve your fundraising effectiveness too. KHOU 11 News posted this image last night highlighting the fact that this family urgently needed help (and even included their home’s address in the post). Disaster. Friends, our fellow Americans are facing trillions of gallons of water.

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Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Communications Specialist , Capital Area Food Bank of Texas (Austin, TX). Please post your open nonprofit marketing positions here. Communications Counselor , Full Court Communications (Oakland, CA). Communications Manager , The Education Alliance. New York, NY). Communications Specialist , FHI 360 (Atlanta, GA). Digital Advocacy Intern , NARAL Pro-Choice America (Washington, DC). Director of Digital Innovation , The Sierra Club (San Francisco, CA or Washington, DC).

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How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares? Getting Your Communications Right in 2012″ for the Texas Association of Nonprofit Organizations. You answer the So What? question by making your messaging as relevant as possible to the people you are communicating with. But what does that mean? What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites.

Let Those You Serve Tell Their Own Stories

Non Profit Marketing 360

Texas writer Jubi Headley offers a strong case for getting the hell out of the way and letting your clients tell their stories to donors. The impact outweighs the risks. Speaking of storytelling, Marco Kathuria of MKCREATIVE and I will give a workshop on September 9 on Storytelling and Video for Life Span Network, Maryland’s association of senior care provider organizations. (If If you’re interested in seeing it or talking about it, get in touch.).

Work-Life Balance at #15NTC

Kivi's Nonprofit Communications Blog

Greetings from Texas, Y’all! Kristina and I are currently in Austin, TX at this year’s Nonprofit Technology Conference. This morning, Stephanie Bowen, Leili Khalessi, Kerala Taylor and I led a session called Paradox but Possible: Hardcore on Work AND Life. Stephanie, Leili, Kerala, and Kivi.

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5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. The money will be go to the Refugee and Immigrant Center for Education and Legal Services (RAICES) — a large immigration legal services non-profit organization in Texas.

Nonprofit Marketing Jobs—June 15, 2012

Getting Attention

ACLU of Texas (Houston, TX). 2) Communications Coordinator ACLU of Texas (Houston, TX) 3) Communications Director, Audubon Society (Baton Rouge, LA) 4) Communications Officer, The Colorado Trust (Denver, CO) 5) Communications Officer, Open Society Foundations (New York, NY) 6) Communications [.] Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Events Manager.

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Navigating the Current Climate One Year Later

Ann Green

For example, a major winter storm in Texas last month caused massive power outages that were made worse because the state chose to isolate its power grid from national grids, making it difficult to import electricity from other states. We’ve just gone through a tough year.

16 New Nonprofit Marketing Jobs—Movin’ up Monday

Getting Attention

Director of Marketing and Communications , Capital Area Food Bank of Texas. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Administrative Assistant for Communications and Marketing , The Columbus Foundation (Columbus, OH). Associate Director of Communications , American Rivers. Denver, CO). Communications Coordinator , ACLUF (New York, NY).

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Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Capital Campaign Manager & Marketing Director , Capital Area Food Bank of Texas (Austin, TX). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Assistant Communications Manager , Montefiore Medical Center (Bronx, NY). Communications Associate , Levitt Pavilions (Beverly Hills, CA). Communications Coordinator (Part-time), NARAL Pro-Choice Washington (Seattle, WA).

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11 Hispanic and Latino Organizations Everyone Should Know


Grassroots Leadership organizes communities to fight back against detention and deportation both in Texas and nationally. Hispanic Heritage Month, officially founded in 1968 , occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S.,

New Year, New Nonprofit Marketing Job

Getting Attention

Strategic Marketing Manager Texas Health Resources (Arlington, TX). Please post your nonprofit marketing jobs here. Associate Director of Communications Hammer Museum. Los Angeles, CA). Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY). Communications Associate Initiative for a Competitive Inner City —ICIC (Boston, MA). Communications Coordinator Community Memorial Foundation (Hinsdale, IL).

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Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Marketing Manager , Texas Nonprofits (San Antonio, TX). And we have a winner(s) in our naming contest for this weekly jobs listing! Congrats to Jen H., Meg M. and Heidi Y. for choosing the winning name for our job post series. Great minds think alike! Many thanks to all who took the time to enter the contest. There were so many excellent ideas. As always, please post your nonprofit marketing position here. New Opportunities.

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The power of online crowds, offline


Last week, driving home, listening to NPR , I heard a fascinating tale about a lady in Texas who decided to get over her divorce by throwing herself into gardening-at her rental property. When her landlords gave her 30 days to get out, the lady posted a desperate plea on a gardening forum: what would happen to her hundreds of day lilies?

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How to really measure the effectiveness of your legacy gift marketing efforts.


Professor, Texas Tech University) gave me the idea recently. I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., The best way to measure the effectiveness of your legacy gift marketing is really quite easy. Keep in mind that most donors will not inform you of the final decision.

7 Year-End Campaigns to Study for a Stellar Fundraising Season


Texas Watch. To encourage new donors, Texas Watch calls their sustainer program “Friends in the Fight.” The year is almost over but nonprofits around the world are busy with year-end giving , all leading up to one of the largest giving days of the year: December 31st. With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

The official selections will be announced by the end of July and the festival will take place at the Spirit of Texas Theater at the Bob Bullock Texas State History Museum in Austin, Texas on September 12-14. Another Friday, another round of Mixed Links! Communications and Fundraising. The latest Nonprofit Blog Carnival is up at Wild Apricot. May’s theme was Tips for Going Mobile.

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Day in the Life of a Nonprofit Communicator – Claire Hodges

Kivi's Nonprofit Communications Blog

As marketing manager at Communities Foundation of Texas , Claire Hodges is in charge of all of her organization’s digital needs, including updating and maintaining the website, print advertising, online advertising, online event registrations, etc. Download any new news clips of CFT and Educate Texas in the news. Claire Hodges.

Crazy Great Nonprofit Communications Jobs

Getting Attention

Marketing Communications Assistant Big Brothers Big Sisters of Central Texas (Austin, TX). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR). Communications Associate New York State Health Foundation (New York, NY). Communications Coordinator Trillium Employment Services (Auburn, WA). Communications Director National Domestic Violence Hotline (Austin, TX).

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Why Marketing Only to Older Planned Giving Prospects is a Bad Idea


Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ). One of the most foolish things a nonprofit can do is to only focus their planned giving marketing efforts on older prospects.

How Can You Connect Offline Communities with Those Online?

Kivi's Nonprofit Communications Blog

At the NC Tech4Good conference last week, we learned that North Carolina is second only to Texas for the total number of people living in rural communities, and 20% of rural North Carolinians have no access to broadband, even if they were willing to pay for it. At the NC Tech4Good conference last week, we learned that North Carolina is second only to Texas for the total number of people living in rural communities, and 20% [.].

To-Die-For Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Post YOUR open nonprofit marketing and communications positions here. Account Director , Temp Digital Project Manager & Temp Web Developer Grizzard Communications (Atlanta, GA/Los Angeles, CA). Communications Associate Mobile Alliance for Maternal Action (Washington, D.C.). Communications Director Central Synagogue (New York, NY). Communications Director Make It Work Campaign.

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Death Of A Fundraising Pioneer

The Agitator

Russ started his company in Waco, Texas in 1964. Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old. Word of Russ’ death reached The Agitator via Tom Harrison, the chairman of the agency that Reid founded in 1964 and that still bears his name.

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Social Media and Newsletter Ideas for September

Kivi's Nonprofit Communications Blog

The Democratic Party’s third presidential debate will be held on the 12th (and possibly an additional night on the 13th) in Houston, Texas. Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. For example, I will email the prompts for October next week.

Can you fundraise in the face of disasters like Hurricane Harvey?

Fundraising Coach

In this morning's note to my weekly Fundraising Kick coaching email subscribers, I offered two ways to respond to a tragedy like the devastation people are experiencing in Texas because of Hurricane Harvey. If you turn on any news channel, you have undoubtedly heard of Harvey that tropical storm and hurricane that, even as I write this, is still devastating parts of Texas. Even if you’re far from Texas, people may have family there.

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YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Digital Marketing Specialist Capital Area Food Bank of Texas (Austin, TX). Post YOUR open nonprofit marketing and communications positions here. Assistant Director Kogod Center for Business Communication American University (Washington, D.C.). Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).

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Made-for-You Nonprofit Marketing Jobs

Getting Attention

Texas Communications Director Enroll America (Austin, TX). Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Expert and Editor Frameworks Institute (Washington, DC). Communications Manager for Reproductive Rights ACLU (New York, NY).

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Best U.S. Political Ad Of 2016

The Agitator

Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S. have been inundated with political ads of all kinds. An estimated $4.4 billion in TV spending alone. Up from $3.8 billion in 2012. Enough is enough. Too much”, as Grandma Craver used to say, “will make a dog sick.”