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iMarketSmart

The post test forms appeared first on MarketSmart. Smartideas

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Getting Attention

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Getting Attention

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. engagement digital testing

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DreamHost test!

Non Profit Marketing 360

This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test!

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It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic.

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Test with email first.

iMarketSmart

Considering the cost savings, isn’t it time to test with email first? VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast. I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. Then, if you have the budget… go ahead and use direct mail. But, you might say that you’ll miss all the older supporters, right? Wrong.

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Testing 101: 4 Steps for Optimizing Your Fundraising Approach

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You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits. We’re doing our causes a disservice each time we don’t test — potentially leaving money, actions, and opportunities on the table. We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. Testing 101. Step 3: Outline your testing methodology.

TESTING: When A/B Tests Attack (your results)

The Agitator

In yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise. Today, we’ll flip that on its head: sometimes an A/B test shows no result, but there’s an important finding just below the surface. Let’s say you made a choice to test an all-dog-all-the-time mail piece to a full donor file of half cat people and half dog people. Identity and average gift aren’t the only fault lines along which A/B tests can hide real results.

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How Not to Test Communication Volume

The Agitator

Their free nonprofit tool shed is great for quick calculations for those who, like me, can’t do chi-square or t-tests, in their heads. They are also more open about sharing test results than most, knowing that we rise and fall as a community. The way to test volume of communications is to do it within an organization. If this is not a possibility, you test before and after with the same organization. I’m a fan of M+R.

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Thanksgiving Test

The Agitator

It’s in the form of a test question posed by Tony Elischer , managing director over at THINK. Our friend Tom Ahern’s Luggage is My Life blog contains a pithy — and seasonally themed — piece on thanking donors. Question: When you receive a contribution … which comes first? [ ] Bank the check [ ] Thank the donor [ ] Update the database —— Answer: Thank the donor.

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TESTING: Go Beyond Individual Communications

The Agitator

When you want to find out if your control package could be beaten, you test a different communication against it. So how do you test if your direct marketing program could be better? Clearly, you test a different program against it. But frankly, this is the only way to test the fundamental assumptions at the heart of your program: Am I communicating too much? Roger highlighted a program-wide test by the Union of Concerned Scientists last year.

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How to Test Your Nonprofit Emails

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Even the smallest nonprofits can use simple testing methods to uncover the subject line s, content and calls to action that inspire supporters to give. Split Testing Your Emails. When you want to test something for your entire group -- for example, a subject line -- you can take these two test segments and send the first message with the first subject line, a second message with the second subject line. Testing Subject Lines. Test Your Layout.

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Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Well, one of the tech sector’s most notable playbooks “The Startup Owner’s Manual,” suggests one approach that more cause marketers could adopt; super-fast prototyping and, short, simple and objective pass/fail tests of cause marketing concepts and ideas. Naturally, one of the temptations… both conscious and unconscious…is to fudge the test so that it delivers the results you prefer. In April 2012, Instagram was bought by Facebook for $1 billion in cash and stock.

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Testing Your Donor Identities

The Agitator

You must test. But if you will be sullied by solutions that require filthy lucre, stop reading when this says “ Pre-Test Tool.”. The central challenge of testing identities is that they are often self-reported. So if you want to start testing identities on the cheap, start with pre-existing identity data. So now, we test? But let’s say you have a largely offline donor file – you won’t be able to test without incurring significant cost.

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The Idiocy Of ‘Testing’

The Agitator

One of the great barriers to growth is the idiocy of ‘testing’ Not because testing is bad, but because most fundraisers and their consultants don’t have the slightest idea what real testing is all about. When in doubt, “Let’s test it” Consequently countless thousands/millions are spent and the result is vapid stargazing, at best.

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TEST RESULTS: You Raise More Money When You Listen to Donors’ Preferences

The Agitator

” The American Diabetes Association tested this in acquisition. Their control package had no ability to express a preference and their test version allowed someone to share their highest priority among: Finding a cure. This test version had a $3.40

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3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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TEST RESULTS: Donors Care About Their Impact, Not Your Overhead

The Agitator

We’ll label each day’s post with the heading TEST RESULTS followed by the subject of that day’s test. First a bit about the pre-test tool, which you can read more about here. This process also has the advantage of testing thousands of test variations at once.

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A Simple Strategy for Running an Email Marketing Test

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As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? It starts with understanding what you want to test. Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.

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TESTING: Baby Steps are for Babies

The Agitator

(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required. If you embrace larger-scale testing, you can break the famous “test only one thing at a time” rule. Testing one variable at a time is like going out your donor with a good set of binoculars.

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The Curse of Testing Illiteracy

The Agitator

Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy.

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3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic that is especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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Which Test Won?

The Agitator

I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? Finally, the other day they put up a test involving a nonprofit , in this case Oxfam UK. It was a simple test of a ‘Donate’ button intended for mobile visitors. You don’t need to add it to your in-box; I’ll watch it for you.

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How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

Kivi's Nonprofit Communications Blog

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern , he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their writing. Here is how he does it in Microsoft Word.

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A Nonprofit’s Gift Bag Survives the “Travel Worthy” Test

Kivi's Nonprofit Communications Blog

A guest post by Claire Meyerhoff, our resident media expert and event producer extraordinaire. The “Goody Bag” is a nonprofit event staple, but once you’ve extracted and enjoyed the goodies, do you even notice the bag?

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Protected: Will Your Brand Stand the Test of Time?

Mission Minded

The post Protected: Will Your Brand Stand the Test of Time? There is no excerpt because this is a protected post. appeared first on Mission Minded.

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Test your fundraising instincts

Nonprofit Marketing Blog

Which Test Won? is a fun resource that regularly highlights A/B tests of emails, landing pages, and more. This week, Which Test Won? released their 2013 Email Testing Hall of Fame , a showcase of tests that nonprofit fundraisers can learn from. I was pleased to see the hall of fame included a fundraising test from a membership renewal campaign launched by People for the American Way. Test it to learn something new.

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Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing. As I described it in my book , concept testing is the phase of research “in which options for the target behavior and its associated value of benefits are validated among members of the priority group” (p. If I can do only one type of formative research, I always choose concept testing. So what is concept testing?

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Kivi's Nonprofit Communications Blog

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY. We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable. Quizzes are a tool every nonprofit communicator should have in their digital marketing toolbox.

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The Long Term Test

The Agitator

Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding what he calls “long term testing&#. He urged fundraisers to consider stretching their testing horizons beyond the ‘quick and dirty’ typical package tests — carriers, teasers, reply devices, etc — to comprehensive testing of entire donor communications streams … his specific target was improving donor retention rates.

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TEST RESULTS: Donors Don’t Care How You Spend Your Money. They Care How You Spend Theirs.

The Agitator

The Test. The researchers went even farther, testing a campaign that looked at whether having a lead donor, matching donor, or lead donor covering overhead influenced donation rates to increase. Testing on Overhead Issue by DonorVoice and DMANF.

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TEST RESULTS: External Validators Are Vitally Important–Except When They Aren’t

The Agitator

Communications Donor acquisition Fundraising analytics / data Research Testing Uncategorized premiumWe’re looking at external validators – seals and such – in our week-long series on how to frame overhead and impact.

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

” And the first tests offer the statistics of success. In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. Telestroke provides the communications means for rural doctors and hospitals to have online connections with neurological and brain specialists in urban research hospitals.

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

” And the first tests offer the statistics of success. In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. Telestroke provides the communications means for rural doctors and hospitals to have online connections with neurological and brain specialists in urban research hospitals.

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What’s Wrong With Your Testing?

The Agitator

Every one talks about ‘testing’ Few fundraisers and their consultants really understand what true testing means and how to conduct it. As I noted in an earlier post, The Idiocy of Testing , one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions of dollars spent on so-called ‘testing’, the result is navel-gazing at best and months or years of time wasted at worst. Let’s face it.

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Test To Impress

The Agitator

But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Sending time (Personally, I think this is becoming a non-factor, but as they say … test!). But certainly offer testing should be on the list). There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages.

Can Your Organization Pass the Donor-Centered Test?

Ann Green

There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? How to Perform the “You” Test for Donor-Centered Communications – Do You Pass? Use these test questions on other donor communication such as annual reports (these are rarely donor-centered), your website, and social media posts.

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Acquisition: What About Testing DRTV?

The Agitator

So You’re Thinking of testing DRTV? And just like direct mail, it requires a commitment to ongoing testing to optimize your results. And then there’s the matter of funding your first test. Direct Response Television (DRTV) isn’t for everyone, but for many organizations it’s proven to be a powerful and essential tool in acquiring monthly donors. My friend Russ Reid, pioneered this medium in the U.S. and today the Russ Reid Company carries on his tradition. .

Are You Communicating Well? Take This Simple Test

Non Profit Marketing 360

” So if you’re not acing this simple test, take a hard look at what you say, how you say it, and who you say it to. To find out how well your communications are performing, here’s a quick quiz. Does your organization have all the resources it needs? YES NO. If you answered yes, your communication is working just fine.

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TEST RESULTS: Strengths and Weaknesses of the Identifiable Victim

The Agitator

So as part of the DonorVoice / DMA Nonprofit Federation test, we wanted to see what type of story had the greatest impact. We’ve seen this with some Pre-test Too l and live results and it has to do with the line “more than one every hour.”