Trending Sources

Are you being tested?

iMarketSmart

I think he was testing. He was testing. And, I think many of your supporters are testing you and your organization as they explore their philanthropic interests. So, now I suggest you ponder this: Who’s testing you right now? The post Are you being tested?

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It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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The Idiocy Of ‘Testing’

The Agitator

One of the great barriers to growth is the idiocy of ‘testing’ Not because testing is bad, but because most fundraisers and their consultants don’t have the slightest idea what real testing is all about.

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Test your fundraising instincts

Nonprofit Marketing Blog

Which Test Won? is a fun resource that regularly highlights A/B tests of emails, landing pages, and more. This week, Which Test Won? released their 2013 Email Testing Hall of Fame , a showcase of tests that nonprofit fundraisers can learn from.

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The Curse of Testing Illiteracy

The Agitator

Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy.

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Thanksgiving Test

The Agitator

It’s in the form of a test question posed by Tony Elischer , managing director over at THINK. Our friend Tom Ahern’s Luggage is My Life blog contains a pithy — and seasonally themed — piece on thanking donors.

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What’s Wrong With Your Testing?

The Agitator

Every one talks about ‘testing’ Few fundraisers and their consultants really understand what true testing means and how to conduct it. As I noted in an earlier post, The Idiocy of Testing , one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions of dollars spent on so-called ‘testing’, the result is navel-gazing at best and months or years of time wasted at worst. Let’s face it.

Test with email first.

iMarketSmart

Considering the cost savings, isn’t it time to test with email first? VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? It starts with understanding what you want to test. Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.

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Which Test Won?

The Agitator

I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? Finally, the other day they put up a test involving a nonprofit , in this case Oxfam UK.

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Can Your Organization Pass the Donor-Centered Test?

Ann Green

There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? How to Perform the “You” Test for Donor-Centered Communications – Do You Pass? Use these test questions on other donor communication such as annual reports (these are rarely donor-centered), your website, and social media posts.

Roll out some testing to liven up those Summer months

DonorDigital

We run a lot of multivariate tests on donation landing pages throughout the year. Frankly, I’m always urging our clients to run even more—since the more things they test, the more they learn (and the more money they raise!). Forget about multivariate testing and run an A/B test instead.

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Direct Mail Testing To Nowhere

The Agitator

I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality.

Acquisition: What About Testing DRTV?

The Agitator

So You’re Thinking of testing DRTV? And just like direct mail, it requires a commitment to ongoing testing to optimize your results. And then there’s the matter of funding your first test.

Protected: Google’s new “Content Experiments” testing tool

DonorDigital

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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My test for great digital fundraising content

Giving in a Digital World

Plus – if you’ve seen any great content that you feel passes the ‘test’, then do share it by leaving a comment below… Online fundraising Video Bryan Miller digital fundraising trends Email Oxfam See For Yourself

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The Long Term Test

The Agitator

Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding what he calls “long term testing&#. He urged fundraisers to consider stretching their testing horizons beyond the ‘quick and dirty’ typical package tests — carriers, teasers, reply devices, etc — to comprehensive testing of entire donor communications streams … his specific target was improving donor retention rates.

Test 12

test

Getting Attention

Test 2

Acquisition: Direct Mail Testing – Part 1

The Agitator

Tom’s post on the Obama campaign’s email testing prompts me to weigh in on one of the least understood and woefully mis-practiced skills in the direct response fundraiser’s repertoire – direct mail testing. Sadly, most testing becomes more habitual than strategic or purposeful.

The Quick and Dirty Guide to A/B Testing Your Donation Page

Nonprofit Marketing Blog

Enter A/B testing. Although testing might seem a little scary if you’ve not done it, there are simple tests you can perform to ensure you’re getting the most out of your online donation pages. The test version has just one variable changed: the layout, image, copy, or headings.

Test To Impress

The Agitator

But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Sending time (Personally, I think this is becoming a non-factor, but as they say … test!). But certainly offer testing should be on the list). There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages.

How to figure out what you want to do: the jealousy test

Nonprofit Marketing Blog

It’s the time of year when a lot of us (including me) take stock. Why are we here? What should we be doing in 2013? A few years back, I was lamenting to my wise cousin Elisabeth that I wasn’t sure where I should focus my work. What was the best job for me? What was I meant to be doing with my life? She told me her method for figuring that out. She pays attention to when she feels jealous.

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test

Getting Attention

testing

Test 2

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

To improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is no guarantee of better results. The only way to know for sure is to test it!

Does it pass the champagne test?

Nonprofit Marketing Blog

In the book Switch, one of my favorites, Dan and Chip Heath have great advice on setting a clear goal: It must pass the champagne test. What is your organization’s champagne test? In other words, is your destination clear enough that when you get there, people will know to crack the bottle of champagne and celebrate? Focus on the end result, not the how-to. We’re not here to decrease malnutrition: we’re here to make sure every child in school gets lunch.

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How to Test Your Nonprofit Emails

Fundraising 123

Even the smallest nonprofits can use simple testing methods to uncover the subject line s, content and calls to action that inspire supporters to give. Split Testing Your Emails. When you want to test something for your entire group -- for example, a subject line -- you can take these two test segments and send the first message with the first subject line, a second message with the second subject line. Testing Subject Lines. Test Your Layout.

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

Launch periodic online surveys of up to five questions to solicit feedback and test perspectives. Nonprofit Marketing Marketing Strategies Testing and Tracking Ever since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured even, in some cases) to harvest and analyze more data than ever before.

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Kivi's Nonprofit Communications Blog

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY.

More Direct Mail Test Results

The Agitator

I love testing! Every marketer/fundraiser should have an addiction to testing built into their genes. Here are some tests reported on SOFII by Willis Turner, senior copywriter at Huntsinger & Jeffer. ‘Plain & simple’ vs ‘fancy’ I’ll bet many of you have tested the same kinds of options, one way or the other. Except, that is, for the one piece of conventional wisdom that really has stood the test of time: When in doubt… TEST!&#.

Be The Match tests improvements to its email messaging template

DonorDigital

Test Version of the new email messaging appeal template for Be The Match. In an ongoing effort to optimize the engagement with our clients’ email appeals, we recently tested a new messaging format for Be The Match. Online Fundraising Testing and Analysis Be The Match email messaging

Acquisition: Direct Mail Testing – Part 2

The Agitator

One of the biggest pitfalls in direct mail testing is the ‘baby & the bathwater’ problem. The problem occurs when an organization or its consultant creates and mails a test package with numerous test elements.

DreamHost test!

Non Profit Marketing 360

This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test!

Test 2

Direct Mail Test Results

The Agitator

The Agitator has been featuring various A/B tests as reported on Which Test Won ? So far their tests have all been of the online variety. Here’s their first example of a head-to-head direct mail test … in this case, centered on the offer. The test was conducted by Nebraska’s NPR station, and we have heaps of public TV & radio readers … so here it is.

3 Tests to Improve Your Website and Donation Process

Fundraising 123

One of the easiest and most overlooked ways to improve your website and your donation process is by putting it through some basic testing. The opposite is true for usability testing; all you need is somebody who isn't already familiar with your website. Gather up a handful of people and perform the following three tests, all of which will give you great insight. Task Testing Have your tester go through the process of making a donation on your website.

Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Well, one of the tech sector’s most notable playbooks “The Startup Owner’s Manual,” suggests one approach that more cause marketers could adopt; super-fast prototyping and, short, simple and objective pass/fail tests of cause marketing concepts and ideas. Naturally, one of the temptations… both conscious and unconscious…is to fudge the test so that it delivers the results you prefer. In April 2012, Instagram was bought by Facebook for $1 billion in cash and stock.

I Don’t Hate All the Cause Marketing I See. Honest.

Cause Related Marketing

I’m beginning to wonder if I’m like the drunk test performed on Steve Martin in the 1983 movie “The Man with Two Brains.” Martin pauses before undertaking that last part and says to the police officer, “…damn your drunk tests are hard.”

When You Work at a Nonprofit - A Case Study

Social Media Bird Brain

Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.

Celebrities, Evolutionary Fitness and Cause-Related Marketing

Cause Related Marketing

American Heart Association Fitness Test Cheryl Hines Octagon First Call Signaling Device Britney Spears' hair Patrick Dempsey Cone Inc.’s s blog 'Do You Stand for Something?' recently posted on the topic of cause marketing with celebrities.

3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic that is especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data