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Are you being tested?

iMarketSmart

I think he was testing. He was testing. So, now I suggest you ponder this: Who’s testing you right now? So what happened?

Test 81

It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. Dedicated Mobile Site. Do your Google gulp and get going, now!

Google 118

The Idiocy Of ‘Testing’

The Agitator

When in doubt, “Let’s test it” Consequently countless thousands/millions are spent and the result is vapid stargazing, at best.

Test 28

Test your fundraising instincts

Nonprofit Marketing Blog

Which Test Won? is a fun resource that regularly highlights A/B tests of emails, landing pages, and more. This week, Which Test Won?

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The Curse of Testing Illiteracy

The Agitator

Breaking Out of the Status Quo Direct mail Fundraising analytics / data Nonprofit management Research Uncategorized premium

What’s Wrong With Your Testing?

The Agitator

Every one talks about ‘testing’ Few fundraisers and their consultants really understand what true testing means and how to conduct it. Let’s face it. Years that could have/should have resulted in breakthroughs and growth. Instead, most of the. Fundraising analytics / data premium

Thanksgiving Test

The Agitator

It’s in the form of a test question posed by Tony Elischer , managing director over at THINK. Thanking.

Test with email first.

iMarketSmart

Considering the cost savings, isn’t it time to test with email first? Then, if you have the budget… go ahead and use direct mail.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? It starts with understanding what you want to test. Focus on testing one thing at a time. It''s really that simple.

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Which Test Won?

The Agitator

I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space.

UK 9

Roll out some testing to liven up those Summer months

DonorDigital

We run a lot of multivariate tests on donation landing pages throughout the year. Forget about multivariate testing and run an A/B test instead.

Test 15

Acquisition: What About Testing DRTV?

The Agitator

So You’re Thinking of testing DRTV? And just like direct mail, it requires a commitment to ongoing testing to optimize your results.

Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

Protected: Google’s new “Content Experiments” testing tool

DonorDigital

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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My test for great digital fundraising content

Giving in a Digital World

Breaking it down, to help illustrate what I mean: Does it make good use of the digital opportunities available to really bring me closer to your work?

test

Getting Attention

Test 2

Can Your Organization Pass the Donor-Centered Test?

Ann Green

There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? How to Perform the “You” Test for Donor-Centered Communications – Do You Pass? Unfortunately, they’re not the only guilty culprits. Take a few minutes to find out.

The Long Term Test

The Agitator

Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding what he calls “long term testing&#. His test plan: separate a batch of new donors into segments that were communicated with differently (i.e., Then measure which communications stream yielded the best donor retention.

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The Quick and Dirty Guide to A/B Testing Your Donation Page

Nonprofit Marketing Blog

Enter A/B testing. The test version has just one variable changed: the layout, image, copy, or headings. When to Test.

How to figure out what you want to do: the jealousy test

Nonprofit Marketing Blog

It’s the time of year when a lot of us (including me) take stock. Why are we here? What should we be doing in 2013? A few years back, I was lamenting to my wise cousin Elisabeth that I wasn’t sure where I should focus my work. What was the best job for me? What was I meant to be doing with my life? It’s a clarifying feeling.

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Acquisition: Direct Mail Testing – Part 1

The Agitator

Almost universally there are three, interconnected and very BIG PROBLEMS with how most nonprofit direct mail testing is done. You’re not alone.

test

Getting Attention

testing

Test 2

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

But a greater commitment to testing is no guarantee of better results. The only way to know for sure is to test it!

Test To Impress

The Agitator

But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Sending time (Personally, I think this is becoming a non-factor, but as they say … test!). But certainly offer testing should be on the list).

Does it pass the champagne test?

Nonprofit Marketing Blog

In the book Switch, one of my favorites, Dan and Chip Heath have great advice on setting a clear goal: It must pass the champagne test. What is your organization’s champagne test? In other words, is your destination clear enough that when you get there, people will know to crack the bottle of champagne and celebrate?

Test 12

How to Test Your Nonprofit Emails

Fundraising 123

Even the smallest nonprofits can use simple testing methods to uncover the subject line s, content and calls to action that inspire supporters to give. Split Testing Your Emails. With a small list size, you won''t get reliable split testing results that you could extrapolate to the whole list. Testing Subject Lines.

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

Launch periodic online surveys of up to five questions to solicit feedback and test perspectives. Nonprofit Marketing Marketing Strategies Testing and Tracking Ever since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. And you fail. Just do it!

Be The Match tests improvements to its email messaging template

DonorDigital

Test Version of the new email messaging appeal template for Be The Match. Online Fundraising Testing and Analysis Be The Match email messaging

DreamHost test!

Non Profit Marketing 360

This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! Nonprofit

More Direct Mail Test Results

The Agitator

I love testing! Every marketer/fundraiser should have an addiction to testing built into their genes. Here are some tests reported on SOFII by Willis Turner, senior copywriter at Huntsinger & Jeffer. Except, that is, for the one piece of conventional wisdom that really has stood the test of time: When in doubt… TEST!&#.

Acquisition: Direct Mail Testing – Part 2

The Agitator

One of the biggest pitfalls in direct mail testing is the ‘baby & the bathwater’ problem. This happens all the time. Roger.

Direct Mail Test Results

The Agitator

The Agitator has been featuring various A/B tests as reported on Which Test Won ? So far their tests have all been of the online variety. Here’s their first example of a head-to-head direct mail test … in this case, centered on the offer. Check it out.

3 Tests to Improve Your Website and Donation Process

Fundraising 123

One of the easiest and most overlooked ways to improve your website and your donation process is by putting it through some basic testing. The opposite is true for usability testing; all you need is somebody who isn't already familiar with your website. For just $29.95

Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Well, one of the tech sector’s most notable playbooks “The Startup Owner’s Manual,” suggests one approach that more cause marketers could adopt; super-fast prototyping and, short, simple and objective pass/fail tests of cause marketing concepts and ideas. In April 2012, Instagram was bought by Facebook for $1 billion in cash and stock.

I Don’t Hate All the Cause Marketing I See. Honest.

Cause Related Marketing

I’m beginning to wonder if I’m like the drunk test performed on Steve Martin in the 1983 movie “The Man with Two Brains.” Watch the clip here.

When You Work at a Nonprofit - A Case Study

Social Media Bird Brain

Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. Read it.

Celebrities, Evolutionary Fitness and Cause-Related Marketing

Cause Related Marketing

American Heart Association Fitness Test Cheryl Hines Octagon First Call Signaling Device Britney Spears' hair Patrick Dempsey Cone Inc.’s

3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. marketing design data

3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. marketing design data

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Or, you can refine and test your own website. Unbound helps you build and test landing pages with a drag-and-drop editor. via GIPHY.