AUGUST 15, 2018
AUGUST 15, 2018
AUGUST 12, 2018
JUNE 12, 2013
SEPTEMBER 27, 2018
The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. engagement digital testing
APRIL 20, 2009
AUGUST 24, 2018
Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines. Test Everything. Testing early and often is essential to the success of your email program. You may have a good sense of what works for your list, but running tests allows you to ensure that your email program is fully-optimized. Testing Your Emails. Test one variable at a time. Select your test audience. Keep testing.
Non Profit Marketing 360
AUGUST 16, 2012
This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test! This is just a test!
JANUARY 29, 2018
Their free nonprofit tool shed is great for quick calculations for those who, like me, can’t do chi-square or t-tests, in their heads. They are also more open about sharing test results than most, knowing that we rise and fall as a community. I’m a fan of M+R.
APRIL 21, 2015
Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.
JANUARY 3, 2018
In yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise. Today, we’ll flip that on its head: sometimes an A/B test shows no result, but there’s an important finding just below the surface.
FEBRUARY 7, 2018
You must test. But if you will be sullied by solutions that require filthy lucre, stop reading when this says “ Pre-Test Tool.”. The central challenge of testing identities is that they are often self-reported. So now, we test? A Pre-Test Tool is A/B testing on steroids.
JANUARY 4, 2018
When you want to find out if your control package could be beaten, you test a different communication against it. So how do you test if your direct marketing program could be better? Clearly, you test a different program against it.
OCTOBER 8, 2013
Considering the cost savings, isn’t it time to test with email first? VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast.
NOVEMBER 27, 2014
It’s in the form of a test question posed by Tony Elischer , managing director over at THINK. Our friend Tom Ahern’s Luggage is My Life blog contains a pithy — and seasonally themed — piece on thanking donors.
AUGUST 22, 2018
” The American Diabetes Association tested this in acquisition. Their control package had no ability to express a preference and their test version allowed someone to share their highest priority among: Finding a cure. This test version had a $3.40
JANUARY 2, 2018
(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required.
AUGUST 19, 2018
We’ll label each day’s post with the heading TEST RESULTS followed by the subject of that day’s test. First a bit about the pre-test tool, which you can read more about here. This process also has the advantage of testing thousands of test variations at once.
SEPTEMBER 25, 2014
One of the great barriers to growth is the idiocy of ‘testing’ Not because testing is bad, but because most fundraisers and their consultants don’t have the slightest idea what real testing is all about.
OCTOBER 25, 2016
Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy.
MAY 8, 2012
You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits. We’re doing our causes a disservice each time we don’t test — potentially leaving money, actions, and opportunities on the table.
J Campbell Social Marketing
SEPTEMBER 1, 2017
Battle-Tested Tools to Rock Your Digital Storytelling from Julia Campbell. The post Battle-Tested Tools to Rock Your Digital Storytelling appeared first on JCSM. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry!
FEBRUARY 19, 2015
I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? Finally, the other day they put up a test involving a nonprofit , in this case Oxfam UK.
FEBRUARY 1, 2016
January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data
AUGUST 20, 2018
The Test. The researchers went even farther, testing a campaign that looked at whether having a lead donor, matching donor, or lead donor covering overhead influenced donation rates to increase. Testing on Overhead Issue by DonorVoice and DMANF.
AUGUST 21, 2018
Communications Donor acquisition Fundraising analytics / data Research Testing Uncategorized premiumWe’re looking at external validators – seals and such – in our week-long series on how to frame overhead and impact.
FEBRUARY 1, 2016
January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic that is especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data
JANUARY 30, 2018
Because that’s where the testing has been heretofore. CRS took a pilot group of 40,000 donors (against a control group of 40,000 donors of similar make-up) and tested decreased volume of both mail and emails by about 25-30%.
AUGUST 23, 2018
So as part of the DonorVoice / DMA Nonprofit Federation test, we wanted to see what type of story had the greatest impact. We’ve seen this with some Pre-test Too l and live results and it has to do with the line “more than one every hour.”
MAY 6, 2013
Even the smallest nonprofits can use simple testing methods to uncover the subject line s, content and calls to action that inspire supporters to give. Split Testing Your Emails. When you want to test something for your entire group -- for example, a subject line -- you can take these two test segments and send the first message with the first subject line, a second message with the second subject line. Testing Subject Lines. Test Your Layout.
Cause Related Marketing
SEPTEMBER 12, 2012
Well, one of the tech sector’s most notable playbooks “The Startup Owner’s Manual,” suggests one approach that more cause marketers could adopt; super-fast prototyping and, short, simple and objective pass/fail tests of cause marketing concepts and ideas. Naturally, one of the temptations… both conscious and unconscious…is to fudge the test so that it delivers the results you prefer. In April 2012, Instagram was bought by Facebook for $1 billion in cash and stock.
JANUARY 13, 2013
So You’re Thinking of testing DRTV? And just like direct mail, it requires a commitment to ongoing testing to optimize your results. And then there’s the matter of funding your first test.
Kivi's Nonprofit Communications Blog
JULY 23, 2014
You know that donor-centered communications are vital to getting and keeping your supporters.
MAY 29, 2014
I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality.
JULY 21, 2011
Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding what he calls “long term testing. He urged fundraisers to consider stretching their testing horizons beyond the ‘quick and dirty’ typical package tests — carriers, teasers, reply devices, etc — to comprehensive testing of entire donor communications streams … his specific target was improving donor retention rates.
Social Marketing and Social Change
JULY 1, 2015
The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. So what is concept testing? Concept testing is not a design critique session.
Nonprofit Marketing Blog
AUGUST 16, 2013
Which Test Won? is a fun resource that regularly highlights A/B tests of emails, landing pages, and more. This week, Which Test Won? released their 2013 Email Testing Hall of Fame , a showcase of tests that nonprofit fundraisers can learn from.
FEBRUARY 5, 2018
The post Protected: Will Your Brand Stand the Test of Time? There is no excerpt because this is a protected post. appeared first on Mission Minded.
JULY 26, 2011
We run a lot of multivariate tests on donation landing pages throughout the year. Frankly, I’m always urging our clients to run even more—since the more things they test, the more they learn (and the more money they raise!). Forget about multivariate testing and run an A/B test instead.
Kivi's Nonprofit Communications Blog
APRIL 13, 2017
Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY.
MARCH 19, 2014
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? It starts with understanding what you want to test. Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.
JUNE 8, 2015
Every one talks about ‘testing’ Few fundraisers and their consultants really understand what true testing means and how to conduct it. As I noted in an earlier post, The Idiocy of Testing , one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions of dollars spent on so-called ‘testing’, the result is navel-gazing at best and months or years of time wasted at worst. Let’s face it.
MAY 13, 2012
But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Sending time (Personally, I think this is becoming a non-factor, but as they say … test!). But certainly offer testing should be on the list). There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages.
JUNE 13, 2013
Test Version of the new email messaging appeal template for Be The Match. In an ongoing effort to optimize the engagement with our clients’ email appeals, we recently tested a new messaging format for Be The Match. Online Fundraising Testing and Analysis Be The Match email messaging