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Getting Attention

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Getting Attention

testing

Test 100

Are you being tested?

iMarketSmart

I think he was testing. He was testing. And, I think many of your supporters are testing you and your organization as they explore their philanthropic interests. So, now I suggest you ponder this: Who’s testing you right now? The post Are you being tested?

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How Not to Test Communication Volume

The Agitator

Their free nonprofit tool shed is great for quick calculations for those who, like me, can’t do chi-square or t-tests, in their heads. They are also more open about sharing test results than most, knowing that we rise and fall as a community. I’m a fan of M+R.

Test 86

TESTING: When A/B Tests Attack (your results)

The Agitator

In yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise. Today, we’ll flip that on its head: sometimes an A/B test shows no result, but there’s an important finding just below the surface.

Test 60

Test with email first.

iMarketSmart

Considering the cost savings, isn’t it time to test with email first? VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast.

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TESTING: Baby Steps are for Babies

The Agitator

(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required.

Test 55

It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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The Curse of Testing Illiteracy

The Agitator

Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy.

Test 75

Thanksgiving Test

The Agitator

It’s in the form of a test question posed by Tony Elischer , managing director over at THINK. Our friend Tom Ahern’s Luggage is My Life blog contains a pithy — and seasonally themed — piece on thanking donors.

Test 59

Battle-Tested Tools to Rock Your Digital Storytelling

J Campbell Social Marketing

Battle-Tested Tools to Rock Your Digital Storytelling from Julia Campbell. The post Battle-Tested Tools to Rock Your Digital Storytelling appeared first on JCSM. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry!

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits. We’re doing our causes a disservice each time we don’t test — potentially leaving money, actions, and opportunities on the table.

Volume Has Been Tested. The Results Are In

The Agitator

Because that’s where the testing has been heretofore. CRS took a pilot group of 40,000 donors (against a control group of 40,000 donors of similar make-up) and tested decreased volume of both mail and emails by about 25-30%.

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The Idiocy Of ‘Testing’

The Agitator

One of the great barriers to growth is the idiocy of ‘testing’ Not because testing is bad, but because most fundraisers and their consultants don’t have the slightest idea what real testing is all about.

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3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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Which Test Won?

The Agitator

I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? Finally, the other day they put up a test involving a nonprofit , in this case Oxfam UK.

Test 52

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Kivi's Nonprofit Communications Blog

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY.

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Protected: Will Your Brand Stand the Test of Time?

Mission Minded

The post Protected: Will Your Brand Stand the Test of Time? There is no excerpt because this is a protected post. appeared first on Mission Minded.

Test 47

3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic that is especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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How to Test Your Nonprofit Emails

Fundraising 123

Even the smallest nonprofits can use simple testing methods to uncover the subject line s, content and calls to action that inspire supporters to give. Split Testing Your Emails. When you want to test something for your entire group -- for example, a subject line -- you can take these two test segments and send the first message with the first subject line, a second message with the second subject line. Testing Subject Lines. Test Your Layout.

Test 100

Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Well, one of the tech sector’s most notable playbooks “The Startup Owner’s Manual,” suggests one approach that more cause marketers could adopt; super-fast prototyping and, short, simple and objective pass/fail tests of cause marketing concepts and ideas. Naturally, one of the temptations… both conscious and unconscious…is to fudge the test so that it delivers the results you prefer. In April 2012, Instagram was bought by Facebook for $1 billion in cash and stock.

Test 100

Test your fundraising instincts

Nonprofit Marketing Blog

Which Test Won? is a fun resource that regularly highlights A/B tests of emails, landing pages, and more. This week, Which Test Won? released their 2013 Email Testing Hall of Fame , a showcase of tests that nonprofit fundraisers can learn from.

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A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? It starts with understanding what you want to test. Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.

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The Long Term Test

The Agitator

Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding what he calls “long term testing&#. He urged fundraisers to consider stretching their testing horizons beyond the ‘quick and dirty’ typical package tests — carriers, teasers, reply devices, etc — to comprehensive testing of entire donor communications streams … his specific target was improving donor retention rates.

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Acquisition: What About Testing DRTV?

The Agitator

So You’re Thinking of testing DRTV? And just like direct mail, it requires a commitment to ongoing testing to optimize your results. And then there’s the matter of funding your first test.

Roll out some testing to liven up those Summer months

DonorDigital

We run a lot of multivariate tests on donation landing pages throughout the year. Frankly, I’m always urging our clients to run even more—since the more things they test, the more they learn (and the more money they raise!). Forget about multivariate testing and run an A/B test instead.

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How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

Kivi's Nonprofit Communications Blog

You know that donor-centered communications are vital to getting and keeping your supporters.

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Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. So what is concept testing? Concept testing is not a design critique session.

Direct Mail Testing To Nowhere

The Agitator

I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality.

Be The Match tests improvements to its email messaging template

DonorDigital

Test Version of the new email messaging appeal template for Be The Match. In an ongoing effort to optimize the engagement with our clients’ email appeals, we recently tested a new messaging format for Be The Match. Online Fundraising Testing and Analysis Be The Match email messaging

Can Your Organization Pass the Donor-Centered Test?

Ann Green

There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? How to Perform the “You” Test for Donor-Centered Communications – Do You Pass? Use these test questions on other donor communication such as annual reports (these are rarely donor-centered), your website, and social media posts.

Test 54

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

” And the first tests offer the statistics of success. In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program.

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

” And the first tests offer the statistics of success. In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program.

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What’s Wrong With Your Testing?

The Agitator

Every one talks about ‘testing’ Few fundraisers and their consultants really understand what true testing means and how to conduct it. As I noted in an earlier post, The Idiocy of Testing , one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions of dollars spent on so-called ‘testing’, the result is navel-gazing at best and months or years of time wasted at worst. Let’s face it.

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Test To Impress

The Agitator

But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Sending time (Personally, I think this is becoming a non-factor, but as they say … test!). But certainly offer testing should be on the list). There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages.

Are You Communicating Well? Take This Simple Test

Non Profit Marketing 360

” So if you’re not acing this simple test, take a hard look at what you say, how you say it, and who you say it to. To find out how well your communications are performing, here’s a quick quiz. Does your organization have all the resources it needs? YES NO. If you answered yes, your communication is working just fine.

Test 100

Protected: Google’s new “Content Experiments” testing tool

DonorDigital

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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Acquisition: Direct Mail Testing – Part 2

The Agitator

One of the biggest pitfalls in direct mail testing is the ‘baby & the bathwater’ problem. The problem occurs when an organization or its consultant creates and mails a test package with numerous test elements.

A Nonprofit’s Gift Bag Survives the “Travel Worthy” Test

Kivi's Nonprofit Communications Blog

A guest post by Claire Meyerhoff, our resident media expert and event producer extraordinaire. The “Goody Bag” is a nonprofit event staple, but once you’ve extracted and enjoyed the goodies, do you even notice the bag?

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Acquisition: Direct Mail Testing – Part 1

The Agitator

Tom’s post on the Obama campaign’s email testing prompts me to weigh in on one of the least understood and woefully mis-practiced skills in the direct response fundraiser’s repertoire – direct mail testing. Sadly, most testing becomes more habitual than strategic or purposeful.