Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page. Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer. MORE
National Community Engagement Manager , Independent Television Service, Inc. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. MORE
Overall, it is impressive that PBS’s website does more than regurgitate television programs and news articles. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? MORE
Entropy is the rule in television. There are so many forces tearing at commercial television shows, for instance, that rare is the program that lasts even one full season. Television in the United States isn’t a public service, it’s a business and a ruthless one at that. What Lewis did was create something compelling enough that hundreds of local television stations were willing to part with their precious airtime and even spend their own money airing it. MORE
Though her education and background is in film and television, she landed a communications job early in her career and has grown very fond of the work. Wendy Hayes. MORE
Watch it on Dish 1000 or on VDC.comThe Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Tags: VDC.com Starfish Television Network PBS Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com. Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming. Almost all types are welcome, including. MORE
Netflix is reinventing television shows and movie rentals. Something is happening all over the world. Entire systems are being reinvented. Uber is reinventing passenger transportation. Dare I get into politics… But Ben Carson, Carly Fiorina and Donald Trump are reinventing politics. MORE
Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake MORE
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods. MORE
Komen for the Cure Kanye West OK-GO Sponsorship and Television NASCARThe youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G. MORE
Liesl grew up in Crowley, Texas and holds a Bachelor of Science in Radio/Television/Film from the University of Texas at Austin. Liesl Manone. We love showcasing what I like to call “New and Improved” annual reports from our readers. MORE
Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory. Races have space on t-shirts and signs, telethons and radiothons have airtime, packaged goods products have packaging. Keep brainstorming and other cause marketing inventory will become plain. MORE
Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old. MORE
It focus on embedding cause-related messaging and marketing into movies, television, celebrity activation, publishing, music and gaming. Today, I want to pass on two really fun resources for your mission. MORE
It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of MORE
Mark talked about floundering with a television show that fell flat in ratings. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? MORE
It’s almost custom-made for television. Television viewership was not much better. And it’s in the nosebleed section of Cowboys Stadium] and ratings are through the roof (three of the four most-watched television programs in the U.S. I’ll bet the story’s not so different for the first televised World Cup, either. The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. MORE
Communications teams are still busy cranking out old-style press releases and sending them to editors at their local newspapers and television stations hoping that they will pick up their announcements about their fundraising galas, grant awards, and capital campaigns. Peter Panepento. MORE
Starfish Television Network Offers Free Airing of Your Nonproft ProgrammingHits used to rule.In Tags: Wired Starfish Television Network Rhapsody Chris Anderson The Long Tail Wal-Mart Dish 1000 Hollywood the blockbuster has been the dominant business model since the first Star Wars movie was released.In 2004, only 1,187 books sold 50,000 or more copies and only 10 titles sold more than a million copies in the States. MORE
Not only did Jerry Lewis and the Muscular Dystrophy Association harness the power of television for good, but they were quick to involve companies in the show. I've had a ton of new signups for my newsletter and I'm getting more questions about what exactly is cause marketing? Great question! MORE
Tags: Starfish Television Network Special Olympics Forbes Magazine Super Bowl Final Four World Cup Sponsorship and Television MORE
Last week I saw a reference to a television (HBO) documentary — Haitian Money Pit — that, among other aspects of political corruption and paralysis, sheds light on the fate of charitable funds raised for Haiti in the aftermath of its 2010 earthquake. MORE
Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits.Inevitably the network delivers its signal entirely online. Tags: Marshall McLuhan Starfish Television Network HDTV Dish 1000 MORE
Last Wednesday I posted on the Starfish Television Network, a 501(c)(3) nonprofit public charity and a television network devoted to airing TV programming that supports the missions of other nonprofits.I As in, “Starfish will air your broadcast-quality nonprofit television programming for free.”Nothing Tags: Starfish Television Network So What’s the Catch?Last MORE
Television, radio and digital media. When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. MORE
Fair enough,” you say, “but I don’t exactly have a network clamoring to put my nonprofit's content on television.”Well The Starfish Television Network, which launches in. Tags: Starfish Television Network cause-related marketing Alden Keene and Associates social marketing If you really want your cause-related marketing to break from the pack, you better have a strong media component. The big boys of sponsorship in the U.S. like the NFL and NASCAR know that. MORE
show pitch Nonprofit reality television consultingWe all have dreams for the nonprofit sector: increased individual giving, more effective boards, simplified government grant applications, better trained staff. Well, one of my dreams for the sector is greater public understanding of the nuts and bolts of how nonprofits operate, and I've got an idea for implementing it: a reality TV show. MORE
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. As an award-winning television and multimedia producer, Mark’s original expertise was in response television. MORE
If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks. Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTube MORE
Tags: Case Studies and New Orgs/Campaigns Boys and Girls Club Cathy Goldman CSR good good business influence Marketing NBC Parenthood Parenthood Project Social Media strategy television TV MORE
Advertising Communications Marketing Measurement Media Review Newspaper Article Nonprofit Public Media Social Media Tweets Twitter Adam Bain advertising Business marketing Non-profit organization Online Communities PC World (magazine) Promoted Tweets Social Networking Stream Television advertisementTwitter launches a new feature to create a revenue stream for the microblogging site. MORE
A former broadcast journalist and public relations gal, Claire is Editorial Director at Planned Giving Marketing and in her spare time does on-air fundraising for public television’s UNC-TV and helps raise funds for the Keith C. Claire Meyerhoff. MORE
Prior to working in public relations, she worked as a television news producer in central Missouri before working as a producer at a 24-hour cable news network in Austin, Texas. Jennifer Starkey. MORE
million television viewers. Both in the stadium, and on television. The winner of the 2011 World Series will be determined tonight in St. Louis. But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Each was separately highlighted during the 2011 Series. MORE
The convergence of internet and television may have just happened. At the Consumer Electronics Show one of the BIG news items today are the demonstrations by several television manufacturers of their internet-enabled sets.in MORE
Turn on the television and you will see for-profit companies using heritage marketing —another version of the founding story—to build trust. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. MORE
Tags: sponsorship Proctor and Gamble Stand Up To Cancer Yoplait Tipping Point Malcolm Gladwell Coke Wal-Mart General Mills Sponsorship and Television MORE
You can also try Television. There’s bigger organizations that are using television. Now, television might sound like it’s out of the mix for most small to mid-sized organizations, but guess what? So you can say, hey, I’m doing direct response television. MORE
True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.” MORE
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods. MORE
Deadline: August 1, 2013 "Public Broadcasting System Seeks Applications for Program Challenge Fund "The Public Broadcasting System , in partnership with the Corporation for Public Broadcasting (CPB), is accepting applications for the production of high-profile, prime time, limited series for its national television schedule. RFP grants television program the foundation center From The Foundation Center. MORE
Editors and reporters at newspapers and local television stations are faced with a daily deluge of releases and announcements — and they have smaller staffs and smaller news holes than ever before. It’s more difficult than ever for nonprofits to get media coverage. MORE
Uncategorized Harvard Kennedy School technology televisionI’ll admit it, I’m not always the first one on the technology bandwagon. I know that may surprise some folks, I do write books and blogs about technology. MORE
Television Related Topics Non Profit Marketing 360
APRIL 12, 2012
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.
Cause Related Marketing
MAY 12, 2009
Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake
Non Profit Marketing 360
APRIL 13, 2012
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.
Cause Related Marketing
FEBRUARY 28, 2007
Last Wednesday I posted on the Starfish Television Network, a 501(c)(3) nonprofit public charity and a television network devoted to airing TV programming that supports the missions of other nonprofits.I As in, “Starfish will air your broadcast-quality nonprofit television programming for free.”Nothing Tags: Starfish Television Network So What’s the Catch?Last
Cause Related Marketing
FEBRUARY 21, 2007
Fair enough,” you say, “but I don’t exactly have a network clamoring to put my nonprofit's content on television.”Well The Starfish Television Network, which launches in. Tags: Starfish Television Network cause-related marketing Alden Keene and Associates social marketing If you really want your cause-related marketing to break from the pack, you better have a strong media component. The big boys of sponsorship in the U.S. like the NFL and NASCAR know that.
Seeking Grant Money Today
MAY 7, 2013
Deadline: August 1, 2013 "Public Broadcasting System Seeks Applications for Program Challenge Fund "The Public Broadcasting System , in partnership with the Corporation for Public Broadcasting (CPB), is accepting applications for the production of high-profile, prime time, limited series for its national television schedule. RFP grants television program the foundation center From The Foundation Center.
Cause Related Marketing
APRIL 10, 2008
Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits.Inevitably the network delivers its signal entirely online. Tags: Marshall McLuhan Starfish Television Network HDTV Dish 1000
Nonprofit Consultant Blog
JANUARY 17, 2013
show pitch Nonprofit reality television consultingWe all have dreams for the nonprofit sector: increased individual giving, more effective boards, simplified government grant applications, better trained staff. Well, one of my dreams for the sector is greater public understanding of the nuts and bolts of how nonprofits operate, and I've got an idea for implementing it: a reality TV show.
Cause Related Marketing
FEBRUARY 10, 2012
Komen for the Cure Kanye West OK-GO Sponsorship and Television NASCARThe youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G.
Kivi's Nonprofit Communications Blog
AUGUST 18, 2016
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. As an award-winning television and multimedia producer, Mark’s original expertise was in response television.
A. Fine Blog
APRIL 5, 2011
Uncategorized Harvard Kennedy School technology televisionI’ll admit it, I’m not always the first one on the technology bandwagon. I know that may surprise some folks, I do write books and blogs about technology.
Wild Woman Fundraising
SEPTEMBER 4, 2016
You can also try Television. There’s bigger organizations that are using television. Now, television might sound like it’s out of the mix for most small to mid-sized organizations, but guess what? So you can say, hey, I’m doing direct response television.
The Agitator
DECEMBER 11, 2013
Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old.
Kivi's Nonprofit Communications Blog
MAY 24, 2017
Television, radio and digital media. When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes.
Cause Related Marketing
SEPTEMBER 5, 2011
Entropy is the rule in television. There are so many forces tearing at commercial television shows, for instance, that rare is the program that lasts even one full season. Television in the United States isn’t a public service, it’s a business and a ruthless one at that. What Lewis did was create something compelling enough that hundreds of local television stations were willing to part with their precious airtime and even spend their own money airing it.
Getting Attention
DECEMBER 16, 2013
National Community Engagement Manager , Independent Television Service, Inc. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.
Getting Attention
FEBRUARY 6, 2014
Turn on the television and you will see for-profit companies using heritage marketing —another version of the founding story—to build trust. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation.
Cause Related Marketing
OCTOBER 9, 2007
Tags: Starfish Television Network Special Olympics Forbes Magazine Super Bowl Final Four World Cup Sponsorship and Television
Kivi's Nonprofit Communications Blog
APRIL 25, 2016
Prior to working in public relations, she worked as a television news producer in central Missouri before working as a producer at a 24-hour cable news network in Austin, Texas. Jennifer Starkey.
Cause Related Marketing
JUNE 25, 2010
Tags: sponsorship Proctor and Gamble Stand Up To Cancer Yoplait Tipping Point Malcolm Gladwell Coke Wal-Mart General Mills Sponsorship and Television
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2015
Communications teams are still busy cranking out old-style press releases and sending them to editors at their local newspapers and television stations hoping that they will pick up their announcements about their fundraising galas, grant awards, and capital campaigns. Peter Panepento.
Kivi's Nonprofit Communications Blog
MARCH 17, 2016
Editors and reporters at newspapers and local television stations are faced with a daily deluge of releases and announcements — and they have smaller staffs and smaller news holes than ever before. It’s more difficult than ever for nonprofits to get media coverage.
The Agitator
DECEMBER 26, 2016
True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.”
Selfish Giving
MAY 2, 2016
Not only did Jerry Lewis and the Muscular Dystrophy Association harness the power of television for good, but they were quick to involve companies in the show. I've had a ton of new signups for my newsletter and I'm getting more questions about what exactly is cause marketing? Great question!
Cause Related Marketing
OCTOBER 28, 2011
million television viewers. Both in the stadium, and on television. The winner of the 2011 World Series will be determined tonight in St. Louis. But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Each was separately highlighted during the 2011 Series.
Kivi's Nonprofit Communications Blog
JUNE 12, 2017
Though her education and background is in film and television, she landed a communications job early in her career and has grown very fond of the work. Wendy Hayes.
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2016
Mark talked about floundering with a television show that fell flat in ratings. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge?
The Agitator
APRIL 27, 2015
Last week I saw a reference to a television (HBO) documentary — Haitian Money Pit — that, among other aspects of political corruption and paralysis, sheds light on the fate of charitable funds raised for Haiti in the aftermath of its 2010 earthquake.
Kivi's Nonprofit Communications Blog
FEBRUARY 25, 2015
Liesl grew up in Crowley, Texas and holds a Bachelor of Science in Radio/Television/Film from the University of Texas at Austin. Liesl Manone. We love showcasing what I like to call “New and Improved” annual reports from our readers.
Kivi's Nonprofit Communications Blog
MARCH 31, 2017
Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page. Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer.
Kivi's Nonprofit Communications Blog
JULY 20, 2016
Overall, it is impressive that PBS’s website does more than regurgitate television programs and news articles. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync?
Cause Related Marketing
APRIL 20, 2007
Watch it on Dish 1000 or on VDC.comThe Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Tags: VDC.com Starfish Television Network PBS Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com. Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming. Almost all types are welcome, including.
Cause Related Marketing
MARCH 22, 2007
Starfish Television Network Offers Free Airing of Your Nonproft ProgrammingHits used to rule.In Tags: Wired Starfish Television Network Rhapsody Chris Anderson The Long Tail Wal-Mart Dish 1000 Hollywood the blockbuster has been the dominant business model since the first Star Wars movie was released.In 2004, only 1,187 books sold 50,000 or more copies and only 10 titles sold more than a million copies in the States.
Cause Related Marketing
FEBRUARY 4, 2011
It’s almost custom-made for television. Television viewership was not much better. And it’s in the nosebleed section of Cowboys Stadium] and ratings are through the roof (three of the four most-watched television programs in the U.S. I’ll bet the story’s not so different for the first televised World Cup, either. The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day.
SocialButterfly
MARCH 9, 2010
Tags: Case Studies and New Orgs/Campaigns Boys and Girls Club Cathy Goldman CSR good good business influence Marketing NBC Parenthood Parenthood Project Social Media strategy television TV
iMarketSmart
OCTOBER 2, 2015
Netflix is reinventing television shows and movie rentals. Something is happening all over the world. Entire systems are being reinvented. Uber is reinventing passenger transportation. Dare I get into politics… But Ben Carson, Carly Fiorina and Donald Trump are reinventing politics.
Nonprofit Marketing Blog
SEPTEMBER 25, 2012
It focus on embedding cause-related messaging and marketing into movies, television, celebrity activation, publishing, music and gaming. Today, I want to pass on two really fun resources for your mission.
Cause Related Marketing
MAY 29, 2013
Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory. Races have space on t-shirts and signs, telethons and radiothons have airtime, packaged goods products have packaging. Keep brainstorming and other cause marketing inventory will become plain.
Non Profit Marketing 360
JULY 29, 2011
Advertising Communications Marketing Measurement Media Review Newspaper Article Nonprofit Public Media Social Media Tweets Twitter Adam Bain advertising Business marketing Non-profit organization Online Communities PC World (magazine) Promoted Tweets Social Networking Stream Television advertisementTwitter launches a new feature to create a revenue stream for the microblogging site.
Kivi's Nonprofit Communications Blog
APRIL 21, 2015
A former broadcast journalist and public relations gal, Claire is Editorial Director at Planned Giving Marketing and in her spare time does on-air fundraising for public television’s UNC-TV and helps raise funds for the Keith C. Claire Meyerhoff.
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