INDUSTRY INSIGHTS YOUR PEERS ARE READING
Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page. Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer. MORE
National Community Engagement Manager , Independent Television Service, Inc. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. MORE
Emily is the Marketing Coordinator at a Community Access Television station north of Boston. Being the only marketer on staff, she is in charge of spreading awareness to the community about how to get involved with local television and help others discover a new hobby in video production. MORE
Watch it on Dish 1000 or on VDC.comThe Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Tags: VDC.com Starfish Television Network PBS Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com. Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming. Almost all types are welcome, including. MORE
Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake MORE
As an award-winning television and multimedia producer, Mark’s original expertise was in response television. Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. MORE
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods. MORE
Komen for the Cure Kanye West OK-GO Sponsorship and Television NASCARThe youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G. MORE
Created a dropbox folder for an upcoming television interview. Brenda Bennett. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! 8:00 a.m. to 10:00 a.m – This series lets you describe your workday in your own words. MORE
Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old. MORE
It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of MORE
television tv video PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. She mentions a recommendation by Shel Holtz, who is a highly respected online PR strategist, and someone whose recommendation I would take very seriously. MORE
Communications teams are still busy cranking out old-style press releases and sending them to editors at their local newspapers and television stations hoping that they will pick up their announcements about their fundraising galas, grant awards, and capital campaigns. Peter Panepento. MORE
Starfish Television Network Offers Free Airing of Your Nonproft ProgrammingHits used to rule.In Tags: Wired Starfish Television Network Rhapsody Chris Anderson The Long Tail Wal-Mart Dish 1000 Hollywood the blockbuster has been the dominant business model since the first Star Wars movie was released.In 2004, only 1,187 books sold 50,000 or more copies and only 10 titles sold more than a million copies in the States. MORE
The one-hour film–which was scheduled to debut on Twin Cities Public Television this month–examines the contribution of modern agricultural techniques to the dangerous degradation of Midwest water and soil, and the burgeoning growth of the dead zone at the mouth of the Mississippi River. MORE
Tags: Starfish Television Network Special Olympics Forbes Magazine Super Bowl Final Four World Cup Sponsorship and Television MORE
I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding MORE
television tv videoPR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. She mentions a recommendation by Shel Holtz, who is a highly respected online PR strategist, and someone whose recommendation I would take very seriously. MORE
Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits.Inevitably the network delivers its signal entirely online. Tags: Marshall McLuhan Starfish Television Network HDTV Dish 1000 MORE
Last Wednesday I posted on the Starfish Television Network, a 501(c)(3) nonprofit public charity and a television network devoted to airing TV programming that supports the missions of other nonprofits.I As in, “Starfish will air your broadcast-quality nonprofit television programming for free.”Nothing Tags: Starfish Television Network So What’s the Catch?Last MORE
million kids nationwide on Ethiopian television. Bruktawit Tigabu is a 30-year-old teacher in Ethiopia who despaired over the number of orphan children in her country. More than 5 million of the country’s 42 million children are orphans; mainly due to AIDS and abandonment. MORE
I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding MORE
Television, radio and digital media. When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. MORE
Fair enough,” you say, “but I don’t exactly have a network clamoring to put my nonprofit's content on television.”Well The Starfish Television Network, which launches in. Tags: Starfish Television Network cause-related marketing Alden Keene and Associates social marketing If you really want your cause-related marketing to break from the pack, you better have a strong media component. The big boys of sponsorship in the U.S. like the NFL and NASCAR know that. MORE
show pitch Nonprofit reality television consultingWe all have dreams for the nonprofit sector: increased individual giving, more effective boards, simplified government grant applications, better trained staff. Well, one of my dreams for the sector is greater public understanding of the nuts and bolts of how nonprofits operate, and I've got an idea for implementing it: a reality TV show. MORE
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. As an award-winning television and multimedia producer, Mark’s original expertise was in response television. MORE
Television spots from Coca-Cola, Citibank, and British Petroleum all feature inspiring Paralympians. MORE
If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks. Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTube MORE
Tags: Case Studies and New Orgs/Campaigns Boys and Girls Club Cathy Goldman CSR good good business influence Marketing NBC Parenthood Parenthood Project Social Media strategy television TV MORE
Advertising Communications Marketing Measurement Media Review Newspaper Article Nonprofit Public Media Social Media Tweets Twitter Adam Bain advertising Business marketing Non-profit organization Online Communities PC World (magazine) Promoted Tweets Social Networking Stream Television advertisementTwitter launches a new feature to create a revenue stream for the microblogging site. MORE
Digital Content Writer , Motion Picture and Television Fund (Woodland Hills, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Blogger & Social Media Specialist , The Century Foundation. MORE
Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. MORE
Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Happy Halloween! MORE
News media typically tip their hats to Janus with end-of-the-year wrapups that appear in December, because hot news like Best Insults of 2012 and Most Embarassing Televised Moments of the Year cannot wait until January. Janus, the god of media year-in-review stories. Photo credit: Wikipedia). MORE
The convergence of internet and television may have just happened. At the Consumer Electronics Show one of the BIG news items today are the demonstrations by several television manufacturers of their internet-enabled sets.in MORE
Turn on the television and you will see for-profit companies using heritage marketing —another version of the founding story—to build trust. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. MORE
This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust. MORE
Tags: sponsorship Proctor and Gamble Stand Up To Cancer Yoplait Tipping Point Malcolm Gladwell Coke Wal-Mart General Mills Sponsorship and Television MORE
True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.” MORE
Google released a study of media habits in late August that quantifies what many have observed: Americans consume digital content across four different devices – television, personal computer, tablet and smartphone. Together, the four account for 90% of media usage. Abandon hope, all ye who favor print!) Another interesting nugget: consumers start digital interaction from their smartphones 63% of the time, but usually complete it on a tablet or PC (shopping) or TV (movie). MORE
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods. MORE
Deadline: August 1, 2013 "Public Broadcasting System Seeks Applications for Program Challenge Fund "The Public Broadcasting System , in partnership with the Corporation for Public Broadcasting (CPB), is accepting applications for the production of high-profile, prime time, limited series for its national television schedule. RFP grants television program the foundation center From The Foundation Center. MORE
it's front-loaded with mythology.But we North Americans have given our modern harvest festival its own distinct spin; it’s a time of gratitude, televised parades, Tags: Detroit Lions Thanksgiving Macy's Thanksgiving Day Parade Jack Prelutsky MORE
Uncategorized Harvard Kennedy School technology televisionI’ll admit it, I’m not always the first one on the technology bandwagon. I know that may surprise some folks, I do write books and blogs about technology. MORE
Television Related Topics Non Profit Marketing 360
APRIL 13, 2012
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.
Non Profit Marketing 360
APRIL 12, 2012
Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.
Cause Related Marketing
FEBRUARY 28, 2007
Last Wednesday I posted on the Starfish Television Network, a 501(c)(3) nonprofit public charity and a television network devoted to airing TV programming that supports the missions of other nonprofits.I As in, “Starfish will air your broadcast-quality nonprofit television programming for free.”Nothing Tags: Starfish Television Network So What’s the Catch?Last
Social Marketing and Social Change
JANUARY 8, 2009
The convergence of internet and television may have just happened. At the Consumer Electronics Show one of the BIG news items today are the demonstrations by several television manufacturers of their internet-enabled sets.in
Cause Related Marketing
MARCH 26, 2010
It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of
Cause Related Marketing
FEBRUARY 21, 2007
Fair enough,” you say, “but I don’t exactly have a network clamoring to put my nonprofit's content on television.”Well The Starfish Television Network, which launches in. Tags: Starfish Television Network cause-related marketing Alden Keene and Associates social marketing If you really want your cause-related marketing to break from the pack, you better have a strong media component. The big boys of sponsorship in the U.S. like the NFL and NASCAR know that.
Seeking Grant Money Today
MAY 7, 2013
Deadline: August 1, 2013 "Public Broadcasting System Seeks Applications for Program Challenge Fund "The Public Broadcasting System , in partnership with the Corporation for Public Broadcasting (CPB), is accepting applications for the production of high-profile, prime time, limited series for its national television schedule. RFP grants television program the foundation center From The Foundation Center.
Cause Related Marketing
APRIL 10, 2008
Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits.Inevitably the network delivers its signal entirely online. Tags: Marshall McLuhan Starfish Television Network HDTV Dish 1000
Cause Related Marketing
JUNE 25, 2010
Tags: sponsorship Proctor and Gamble Stand Up To Cancer Yoplait Tipping Point Malcolm Gladwell Coke Wal-Mart General Mills Sponsorship and Television
Mission Minded
DECEMBER 12, 2011
If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks. Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTube
Cause Related Marketing
OCTOBER 9, 2007
Tags: Starfish Television Network Special Olympics Forbes Magazine Super Bowl Final Four World Cup Sponsorship and Television
Non Profit Marketing 360
JULY 29, 2011
Advertising Communications Marketing Measurement Media Review Newspaper Article Nonprofit Public Media Social Media Tweets Twitter Adam Bain advertising Business marketing Non-profit organization Online Communities PC World (magazine) Promoted Tweets Social Networking Stream Television advertisementTwitter launches a new feature to create a revenue stream for the microblogging site.
Cause Related Marketing
FEBRUARY 10, 2012
Komen for the Cure Kanye West OK-GO Sponsorship and Television NASCARThe youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G.
Cause Related Marketing
APRIL 20, 2007
Watch it on Dish 1000 or on VDC.comThe Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Tags: VDC.com Starfish Television Network PBS Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com. Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming. Almost all types are welcome, including.
Cause Related Marketing
MARCH 22, 2007
Starfish Television Network Offers Free Airing of Your Nonproft ProgrammingHits used to rule.In Tags: Wired Starfish Television Network Rhapsody Chris Anderson The Long Tail Wal-Mart Dish 1000 Hollywood the blockbuster has been the dominant business model since the first Star Wars movie was released.In 2004, only 1,187 books sold 50,000 or more copies and only 10 titles sold more than a million copies in the States.
SocialButterfly
MARCH 9, 2010
Tags: Case Studies and New Orgs/Campaigns Boys and Girls Club Cathy Goldman CSR good good business influence Marketing NBC Parenthood Parenthood Project Social Media strategy television TV
Nonprofit Consultant Blog
JANUARY 17, 2013
show pitch Nonprofit reality television consultingWe all have dreams for the nonprofit sector: increased individual giving, more effective boards, simplified government grant applications, better trained staff. Well, one of my dreams for the sector is greater public understanding of the nuts and bolts of how nonprofits operate, and I've got an idea for implementing it: a reality TV show.
Kivi's Nonprofit Communications Blog
OCTOBER 29, 2018
Created a dropbox folder for an upcoming television interview. Brenda Bennett. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! 8:00 a.m. to 10:00 a.m – This series lets you describe your workday in your own words.
A. Fine Blog
APRIL 5, 2011
Uncategorized Harvard Kennedy School technology televisionI’ll admit it, I’m not always the first one on the technology bandwagon. I know that may surprise some folks, I do write books and blogs about technology.
Studio 501c
SEPTEMBER 6, 2006
television tv videoPR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. She mentions a recommendation by Shel Holtz, who is a highly respected online PR strategist, and someone whose recommendation I would take very seriously.
Studio 501c
SEPTEMBER 6, 2006
television tv video PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. She mentions a recommendation by Shel Holtz, who is a highly respected online PR strategist, and someone whose recommendation I would take very seriously.
Getting Attention
JUNE 12, 2012
Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines.
Kivi's Nonprofit Communications Blog
AUGUST 18, 2016
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. As an award-winning television and multimedia producer, Mark’s original expertise was in response television.
Kivi's Nonprofit Communications Blog
OCTOBER 30, 2015
Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Happy Halloween!
Mission Minded
APRIL 29, 2015
I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding
Kivi's Nonprofit Communications Blog
JUNE 7, 2018
This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust.
Non Profit Marketing 360
OCTOBER 2, 2012
Google released a study of media habits in late August that quantifies what many have observed: Americans consume digital content across four different devices – television, personal computer, tablet and smartphone. Together, the four account for 90% of media usage. Abandon hope, all ye who favor print!) Another interesting nugget: consumers start digital interaction from their smartphones 63% of the time, but usually complete it on a tablet or PC (shopping) or TV (movie).
Getting Attention
JULY 22, 2013
Digital Content Writer , Motion Picture and Television Fund (Woodland Hills, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Blogger & Social Media Specialist , The Century Foundation.
Getting Attention
DECEMBER 16, 2013
National Community Engagement Manager , Independent Television Service, Inc. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.
Mission Minded
APRIL 29, 2015
I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding
ImpactMax
OCTOBER 6, 2010
The one-hour film–which was scheduled to debut on Twin Cities Public Television this month–examines the contribution of modern agricultural techniques to the dangerous degradation of Midwest water and soil, and the burgeoning growth of the dead zone at the mouth of the Mississippi River.
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2015
Communications teams are still busy cranking out old-style press releases and sending them to editors at their local newspapers and television stations hoping that they will pick up their announcements about their fundraising galas, grant awards, and capital campaigns. Peter Panepento.
Kivi's Nonprofit Communications Blog
JULY 27, 2015
Emily is the Marketing Coordinator at a Community Access Television station north of Boston. Being the only marketer on staff, she is in charge of spreading awareness to the community about how to get involved with local television and help others discover a new hobby in video production.
Getting Attention
AUGUST 1, 2017
As an award-winning television and multimedia producer, Mark’s original expertise was in response television. Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent.
Kivi's Nonprofit Communications Blog
MAY 24, 2017
Television, radio and digital media. When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes.
Non Profit Marketing 360
JANUARY 6, 2013
News media typically tip their hats to Janus with end-of-the-year wrapups that appear in December, because hot news like Best Insults of 2012 and Most Embarassing Televised Moments of the Year cannot wait until January. Janus, the god of media year-in-review stories. Photo credit: Wikipedia).
The Agitator
DECEMBER 11, 2013
Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old.
Getting Attention
FEBRUARY 6, 2014
Turn on the television and you will see for-profit companies using heritage marketing —another version of the founding story—to build trust. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation.
Cause Related Marketing
NOVEMBER 27, 2008
it's front-loaded with mythology.But we North Americans have given our modern harvest festival its own distinct spin; it’s a time of gratitude, televised parades, Tags: Detroit Lions Thanksgiving Macy's Thanksgiving Day Parade Jack Prelutsky
The Agitator
DECEMBER 26, 2016
True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.”
Kivi's Nonprofit Communications Blog
MARCH 31, 2017
Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page. Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer.
Cause Related Marketing
AUGUST 31, 2012
Television spots from Coca-Cola, Citibank, and British Petroleum all feature inspiring Paralympians.
Cause Related Marketing
MAY 21, 2012
million kids nationwide on Ethiopian television. Bruktawit Tigabu is a 30-year-old teacher in Ethiopia who despaired over the number of orphan children in her country. More than 5 million of the country’s 42 million children are orphans; mainly due to AIDS and abandonment.
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