#VIDEO: Freelance Producers Wanted for Brooklyn Independent Television. Stipend Offered.

Non Profit Marketing 360

Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.

Profile of Cause Marketing Veteran Joe Lake

Cause Related Marketing

Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake

#VIDEO: Freelance Producers & Reporters Wanted for Brooklyn Independent Television

Non Profit Marketing 360

Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.

Starfish Television Network II

Cause Related Marketing

Last Wednesday I posted on the Starfish Television Network, a 501(c)(3) nonprofit public charity and a television network devoted to airing TV programming that supports the missions of other nonprofits.I As in, “Starfish will air your broadcast-quality nonprofit television programming for free.”Nothing Tags: Starfish Television Network So What’s the Catch?Last

Televised Social Networks

Social Marketing and Social Change

The convergence of internet and television may have just happened. At the Consumer Electronics Show one of the BIG news items today are the demonstrations by several television manufacturers of their internet-enabled sets.in

Cause Marketing and National Television Advertising

Cause Related Marketing

It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of

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Nonprofit Rescue: The Pitch

Nonprofit Consultant Blog

show pitch Nonprofit reality television consultingWe all have dreams for the nonprofit sector: increased individual giving, more effective boards, simplified government grant applications, better trained staff. Well, one of my dreams for the sector is greater public understanding of the nuts and bolts of how nonprofits operate, and I've got an idea for implementing it: a reality TV show.

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Starfish Televison Network, 1 Year Later

Cause Related Marketing

Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits.Inevitably the network delivers its signal entirely online. Tags: Marshall McLuhan Starfish Television Network HDTV Dish 1000

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. As an award-winning television and multimedia producer, Mark’s original expertise was in response television.

Get Sponsored By Following the Lead of OK-GO and Others

Cause Related Marketing

Komen for the Cure Kanye West OK-GO Sponsorship and Television NASCARThe youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G.

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Is This Technology We Need?

A. Fine Blog

Uncategorized Harvard Kennedy School technology televisionI’ll admit it, I’m not always the first one on the technology bandwagon. I know that may surprise some folks, I do write books and blogs about technology.

Death Of A Fundraising Pioneer

The Agitator

Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old.

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40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

As an award-winning television and multimedia producer, Mark’s original expertise was in response television. Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent.

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3 Steps to set up your monthly giving campaign

Wild Woman Fundraising

You can also try Television. There’s bigger organizations that are using television. Now, television might sound like it’s out of the mix for most small to mid-sized organizations, but guess what? So you can say, hey, I’m doing direct response television.

Your New Nonprofit Marketing Job: Movin’ Up Monday!

Getting Attention

National Community Engagement Manager , Independent Television Service, Inc. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

In the Beginning: Nonprofit Founding Stories

Getting Attention

Turn on the television and you will see for-profit companies using heritage marketing —another version of the founding story—to build trust. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Prior to working in public relations, she worked as a television news producer in central Missouri before working as a producer at a 24-hour cable news network in Austin, Texas. Jennifer Starkey.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Communications teams are still busy cranking out old-style press releases and sending them to editors at their local newspapers and television stations hoping that they will pick up their announcements about their fundraising galas, grant awards, and capital campaigns. Peter Panepento.

Please Don’t Eat The Poinsettia

The Agitator

True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.”

3 Resources for Newbies: What Exactly is Cause Marketing?

Selfish Giving

Not only did Jerry Lewis and the Muscular Dystrophy Association harness the power of television for good, but they were quick to involve companies in the show. I've had a ton of new signups for my newsletter and I'm getting more questions about what exactly is cause marketing? Great question!

Disaster Fundraising: Be Honest

The Agitator

Last week I saw a reference to a television (HBO) documentary — Haitian Money Pit — that, among other aspects of political corruption and paralysis, sheds light on the fate of charitable funds raised for Haiti in the aftermath of its 2010 earthquake.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

Editors and reporters at newspapers and local television stations are faced with a daily deluge of releases and announcements — and they have smaller staffs and smaller news holes than ever before. It’s more difficult than ever for nonprofits to get media coverage.

Farewell, Jerry Lewis

Cause Related Marketing

Entropy is the rule in television. There are so many forces tearing at commercial television shows, for instance, that rare is the program that lasts even one full season. Television in the United States isn’t a public service, it’s a business and a ruthless one at that. What Lewis did was create something compelling enough that hundreds of local television stations were willing to part with their precious airtime and even spend their own money airing it.

When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

Television, radio and digital media. When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Mark talked about floundering with a television show that fell flat in ratings. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge?

Why it’s time for reinvention


Netflix is reinventing television shows and movie rentals. Something is happening all over the world. Entire systems are being reinvented. Uber is reinventing passenger transportation. Dare I get into politics… But Ben Carson, Carly Fiorina and Donald Trump are reinventing politics.

A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

Liesl grew up in Crowley, Texas and holds a Bachelor of Science in Radio/Television/Film from the University of Texas at Austin. Liesl Manone. We love showcasing what I like to call “New and Improved” annual reports from our readers.

Why Isn’t Your Cause On This List?

Cause Related Marketing

Tags: Starfish Television Network Special Olympics Forbes Magazine Super Bowl Final Four World Cup Sponsorship and Television

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Overall, it is impressive that PBS’s website does more than regurgitate television programs and news articles. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync?

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Cause Marketing Becomes ‘The Man’

Cause Related Marketing

Tags: sponsorship Proctor and Gamble Stand Up To Cancer Yoplait Tipping Point Malcolm Gladwell Coke Wal-Mart General Mills Sponsorship and Television

The World Series of Cause Marketing

Cause Related Marketing

million television viewers. Both in the stadium, and on television. The winner of the 2011 World Series will be determined tonight in St. Louis. But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Each was separately highlighted during the 2011 Series.

Behind the Scenes of NBC’s Parenthood Project


Tags: Case Studies and New Orgs/Campaigns Boys and Girls Club Cathy Goldman CSR good good business influence Marketing NBC Parenthood Parenthood Project Social Media strategy television TV

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page. Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer.

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First Advertising Tweets Go Out Today And Await Your Clickthrough

Non Profit Marketing 360

Advertising Communications Marketing Measurement Media Review Newspaper Article Nonprofit Public Media Social Media Tweets Twitter Adam Bain advertising Business marketing Non-profit organization Online Communities PC World (magazine) Promoted Tweets Social Networking Stream Television advertisementTwitter launches a new feature to create a revenue stream for the microblogging site.

Meet the Scary People Who Are Frightening Your Donors Away!

Kivi's Nonprofit Communications Blog

A former broadcast journalist and public relations gal, Claire is Editorial Director at Planned Giving Marketing and in her spare time does on-air fundraising for public television’s UNC-TV and helps raise funds for the Keith C. Claire Meyerhoff.

Day in the Life of a Nonprofit Communicator – Wendy Hayes

Kivi's Nonprofit Communications Blog

Though her education and background is in film and television, she landed a communications job early in her career and has grown very fond of the work. Wendy Hayes.

Starfish Televison Network Goes Live

Cause Related Marketing

Watch it on Dish 1000 or on VDC.comThe Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Tags: VDC.com Starfish Television Network PBS Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com. Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming. Almost all types are welcome, including.

The Long Tail of Nonprofit Communications

Cause Related Marketing

Starfish Television Network Offers Free Airing of Your Nonproft ProgrammingHits used to rule.In Tags: Wired Starfish Television Network Rhapsody Chris Anderson The Long Tail Wal-Mart Dish 1000 Hollywood the blockbuster has been the dominant business model since the first Star Wars movie was released.In 2004, only 1,187 books sold 50,000 or more copies and only 10 titles sold more than a million copies in the States.

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

But a show about how they built the hand mixer — now that’s good television. Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007.

Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

Where do you get most of your information: internet, television, newspaper, radio? Croix residents are on Facebook and said that internet was their media of choice, followed by television.