How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

Television is a different animal. Here are six tips to help you appear sharp and in control: Choose your outfit wisely – Because television is a visual medium, it’s important to follow a basic rule: avoid wearing anything that will distract the viewer from paying attention to what you say. The post How to Make the Most of a Television Interview appeared first on Kivi's Nonprofit Communications Blog.

#VIDEO: Freelance Producers & Reporters Wanted for Brooklyn Independent Television

Non Profit Marketing 360

Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.

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#VIDEO: Freelance Producers Wanted for Brooklyn Independent Television. Stipend Offered.

Non Profit Marketing 360

Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods. Brooklyn Independent Television.

Starfish Television Network II

Cause Related Marketing

Last Wednesday I posted on the Starfish Television Network, a 501(c)(3) nonprofit public charity and a television network devoted to airing TV programming that supports the missions of other nonprofits.I As in, “Starfish will air your broadcast-quality nonprofit television programming for free.”Nothing Tags: Starfish Television Network So What’s the Catch?Last

Televised Social Networks

Social Marketing and Social Change

The convergence of internet and television may have just happened. At the Consumer Electronics Show one of the BIG news items today are the demonstrations by several television manufacturers of their internet-enabled sets.in showed off attention-grabbing new flat-panel television models embedded with Yahoo! "TV I think you better start worrying about them and considering how you will compete on the new television screen, not only the computer and mobile ones.

Cause Marketing and National Television Advertising

Cause Related Marketing

It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of

Starfish Network Television Needs Your NPO Programming

Cause Related Marketing

Fair enough,” you say, “but I don’t exactly have a network clamoring to put my nonprofit's content on television.”Well The Starfish Television Network, which launches in. Tags: Starfish Television Network cause-related marketing Alden Keene and Associates social marketing If you really want your cause-related marketing to break from the pack, you better have a strong media component. The big boys of sponsorship in the U.S. like the NFL and NASCAR know that.

How to Get Your PSA on Hulu

Mission Minded

If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks. Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTube

Profile of Cause Marketing Veteran Joe Lake

Cause Related Marketing

Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake

Why Isn’t Your Cause On This List?

Cause Related Marketing

Tags: Starfish Television Network Special Olympics Forbes Magazine Super Bowl Final Four World Cup Sponsorship and Television

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First Advertising Tweets Go Out Today And Await Your Clickthrough

Non Profit Marketing 360

Advertising Communications Marketing Measurement Media Review Newspaper Article Nonprofit Public Media Social Media Tweets Twitter Adam Bain advertising Business marketing Non-profit organization Online Communities PC World (magazine) Promoted Tweets Social Networking Stream Television advertisementTwitter launches a new feature to create a revenue stream for the microblogging site.

Starfish Televison Network, 1 Year Later

Cause Related Marketing

Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits.Inevitably the network delivers its signal entirely online. Often as not the network enjoys a flash of publicity before ultimately flaming out.But the Starfish Television Network, a 501(c)(3) charity which broadcasts over the air (via Dish 1000, channel. Tags: Marshall McLuhan Starfish Television Network HDTV Dish 1000

Cause Marketing Becomes ‘The Man’

Cause Related Marketing

Tags: sponsorship Proctor and Gamble Stand Up To Cancer Yoplait Tipping Point Malcolm Gladwell Coke Wal-Mart General Mills Sponsorship and Television

Get Sponsored By Following the Lead of OK-GO and Others

Cause Related Marketing

Komen for the Cure Kanye West OK-GO Sponsorship and Television NASCARThe youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G. Komen Race for the Cure event and OK-GO all share something in common; they want to be or are being sponsored. Each of these examples offers lessons for a charity that wants their cause marketing to get sponsored, too.

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Starfish Televison Network Goes Live

Cause Related Marketing

Watch it on Dish 1000 or on VDC.comThe Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Tags: VDC.com Starfish Television Network PBS Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com. Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming. Almost all types are welcome, including.

The Long Tail of Nonprofit Communications

Cause Related Marketing

Starfish Television Network Offers Free Airing of Your Nonproft ProgrammingHits used to rule.In Tags: Wired Starfish Television Network Rhapsody Chris Anderson The Long Tail Wal-Mart Dish 1000 Hollywood the blockbuster has been the dominant business model since the first Star Wars movie was released.In 2004, only 1,187 books sold 50,000 or more copies and only 10 titles sold more than a million copies in the States.

Behind the Scenes of NBC’s Parenthood Project

SocialButterfly

Tags: Case Studies and New Orgs/Campaigns Boys and Girls Club Cathy Goldman CSR good good business influence Marketing NBC Parenthood Parenthood Project Social Media strategy television TV

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Nonprofit Rescue: The Pitch

The Nonprofit Consultant

show pitch Nonprofit reality television consultingWe all have dreams for the nonprofit sector: increased individual giving, more effective boards, simplified government grant applications, better trained staff. Well, one of my dreams for the sector is greater public understanding of the nuts and bolts of how nonprofits operate, and I've got an idea for implementing it: a reality TV show.

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live TV becoming more affordable for nonprofits

Studio 501c

television tv videoPR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. She mentions a recommendation by Shel Holtz, who is a highly respected online PR strategist, and someone whose recommendation I would take very seriously.

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live TV becoming more affordable for nonprofits

Studio 501c

television tv video PR pro Kami Huyse asks her blog's readers to consider putting live TV into their PR plans , with the help of some relatively inexpensive technology. She mentions a recommendation by Shel Holtz, who is a highly respected online PR strategist, and someone whose recommendation I would take very seriously.

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What “Wheel of Fortune” Can Teach You About Your Brand

Mission Minded

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding

Is This Technology We Need?

A. Fine Blog

Uncategorized Harvard Kennedy School technology televisionI’ll admit it, I’m not always the first one on the technology bandwagon. I know that may surprise some folks, I do write books and blogs about technology. I think of this as a strength (feel free to disagree, perhaps you don’t see any strengths!) I bring a health dollop of skepticism onto the social media bandwagon, which I think helps me to bridge the gap between grown up professionals and the tech crowd.

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From Screen to Shining Screen

Non Profit Marketing 360

Google released a study of media habits in late August that quantifies what many have observed: Americans consume digital content across four different devices – television, personal computer, tablet and smartphone. Together, the four account for 90% of media usage. Abandon hope, all ye who favor print!) Another interesting nugget: consumers start digital interaction from their smartphones 63% of the time, but usually complete it on a tablet or PC (shopping) or TV (movie).

Attract News Coverage for Your Cause: Free Online Advice, Today Noon ET (6/12)

Getting Attention

Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. We’ll offer tips for telling stories that appeal to journalists and share strategies that produce the best results on television, print and online. Broadcast media still works…sometimes. But getting the attention of reporters and editors is tougher than ever, as newsrooms shrink and beats expand.

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Day in the Life of a Nonprofit Communicator – Brenda Bennett

Kivi's Nonprofit Communications Blog

Virtual Spectator provided sports management, technology, venue planning, public relations, marketing and execution for some of the world’s top sporting events including the King Edward Gold Cup, Bermuda Masters, Olympic Trials for Flatwater Sprint, PGA, Wimbledon, the Volvo Ocean Race, America’s Cup and the Olympic Games Brenda began her career in radio and television while attending college. Created a dropbox folder for an upcoming television interview. Brenda Bennett.

What “Wheel of Fortune” Can Teach You About Your Brand

Mission Minded

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the blanks. Now that I look back on it, I think it’s possible those early word puzzle […]. Blog Nonprofit Branding

5 Ways You Can Get Meetings with Major Donors (Even When They Won’t Answer their Phone)

iMarketSmart

Remember this: A single radio or television ad will never work if it’s only been disseminated once. But when radio or television ads get heard or seen over and over again, they have a way of finally piercing through the noise. I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling, but they didn’t answer the phone,” they say. So what’s really happening here.

17 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Digital Content Writer , Motion Picture and Television Fund (Woodland Hills, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Blogger & Social Media Specialist , The Century Foundation. New York, NY). Communications Associate , Center for Reproductive Rights. New York, NY). Communications Associate , Reconstructionist Rabbinical College (Wyncote, PA).

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Your New Nonprofit Marketing Job: Movin’ Up Monday!

Getting Attention

National Community Engagement Manager , Independent Television Service, Inc. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Associate Director of Communications , Conservation Land Foundation (Durango, CO). Communications & Outreach Manager , COMPASS Youth Collaborative, Inc. Hartford, CT). Communications Officer , EcoLogic Development Fund. Cambridge, MA).

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Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

Televisions and mobile devices will see Hamilton (SQUEAL!), These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Happy Halloween!

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Social issue documentaries: Building a movement

ImpactMax

The one-hour film–which was scheduled to debut on Twin Cities Public Television this month–examines the contribution of modern agricultural techniques to the dangerous degradation of Midwest water and soil, and the burgeoning growth of the dead zone at the mouth of the Mississippi River. I wish I could give you a link to the film, but both the University and Twin Cities Public Television provide only minimum text information on their sites.

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Beware the Trends of January

Non Profit Marketing 360

News media typically tip their hats to Janus with end-of-the-year wrapups that appear in December, because hot news like Best Insults of 2012 and Most Embarassing Televised Moments of the Year cannot wait until January. Janus, the god of media year-in-review stories. Photo credit: Wikipedia). January takes its name from Janus, the two-headed Roman god that faced forward and backward.

Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

This is simply not possible in most quick consumption and network news formats due to their firm time constraints (televised political debates being the prime example). In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation. Since that time, I have listened to thousands of others, spanning a variety of industries and delivery formats ( The Tim Ferris Show being one of my all-time favourites).

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

As an award-winning television and multimedia producer, Mark’s original expertise was in response television. Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here. I was thrilled with the performance of Invisible People’s YouTube channel for the last few years.

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How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust. ” I shared that growing up there were points when we didn’t have a television, so the station was an important outlet for me and has been a staple in my home. “So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.”

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Death Of A Fundraising Pioneer

The Agitator

Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old. Word of Russ’ death reached The Agitator via Tom Harrison, the chairman of the agency that Reid founded in 1964 and that still bears his name. Tom’s call brought forth a flood of memories reminding us how much good in the world one, hard-driving, committed fundraiser can truly accomplish.

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In the Beginning: Nonprofit Founding Stories

Getting Attention

Turn on the television and you will see for-profit companies using heritage marketing —another version of the founding story—to build trust. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

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Happy Thanksgiving, Cause Marketers, Wherever You Are

Cause Related Marketing

it's front-loaded with mythology.But we North Americans have given our modern harvest festival its own distinct spin; it’s a time of gratitude, televised parades, Tags: Detroit Lions Thanksgiving Macy's Thanksgiving Day Parade Jack Prelutsky Kind Readers:Today in the United States is Thanksgiving Day, a harvest festival primarily in North America. In Canada Thanksgiving occurs on the second Monday in October.Like harvest celebrations everywhere. since time immemorial.

Please Don’t Eat The Poinsettia

The Agitator

True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.” Not true] … “Don’t swallow your gum; it stays in your stomach for seven years! Not true] … “Don’t crack your knuckles or you’ll get arthritis.” [Not Not true], and “Chicken soup is what you need for that cold.”

Get that Nasty Lance Armstrong Taste Out of Your Mouth

Cause Related Marketing

Television spots from Coca-Cola, Citibank, and British Petroleum all feature inspiring Paralympians. Howard Brodwin, founder of SportsandSocialChange.org , and I are both sports fans and we both collectively lamented that Lance Armstrong effectively admitted to doping during his Tour de France career when he recently forfeited his victories.

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Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Communications teams are still busy cranking out old-style press releases and sending them to editors at their local newspapers and television stations hoping that they will pick up their announcements about their fundraising galas, grant awards, and capital campaigns. But your organization should no longer be sending routine news releases to the news desk at your local newspaper or television station. Peter Panepento.

Day in the Life of a Nonprofit Communicator – Emily Brennan

Kivi's Nonprofit Communications Blog

Emily is the Marketing Coordinator at a Community Access Television station north of Boston. Being the only marketer on staff, she is in charge of spreading awareness to the community about how to get involved with local television and help others discover a new hobby in video production. Emily Brennan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.