But a promise is a promise, so here’s another case study from Gabe Raff, director of telemarketing strategies at Chapman Cubine Adams & Hussey (CCAH). Telemarketing premium I promised some telefundraising case studies awhile back, but then got distracted by all the usual direct mail and online fundraising stuff. MORE

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). Don't Miss these Posts fundraising telemarketing MORE

social media and direct mail, as this chart indicates: Direct mail Donor acquisition Donor retention / loyalty / commitment Online fundraising and marketing Telemarketing premium MORE

The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable). MORE

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premiumI’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor. MORE

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premium MORE

Breaking Out of the Status Quo Media usage / trends Nonprofit management Online fundraising and marketing Social media Telemarketing premiumIf your organization’s advocacy mission is directly related to or affected by the results of the 2016 elections, I hope you’re in the mail, on the phone, online and meeting with your donors right now. Don’t wait. Don’t sit around in endless meetings and plan. Just get out there and ask for help. MORE

Note that telemarketing campaigns do this inherently — “Good evening Tom. ” communications database marketing direct marketing Don''t Miss these Posts fundraising major donors research telemarketing Here’s a curious little study — Post-it Note Persuasion: A Sticky Influence — forwarded to The Agitator by reader Tina Cincotti. In this research project, participants were sent a survey packet and asked to complete the survey. MORE

Last week I wrote about fundraising telemarketing , conceding that The Agitator had been neglecting the channel and promising to publish case studies our readers might proffer. Both organizations are successfully using telemarketing to recruit monthly givers, typically from new and newly renewed donors, as well as from their lapsed donor pool. For example, direct marketing Don''t Miss these Posts fundraising marketing metrics telemarketing premium MORE

Communications Fundraising philosophy/profession Innovation Nonprofit management Telemarketing premiumA number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice. MORE

Why in the world would any fundraising director, not to mention CEO or CFO or board member, Board Meeting Swipe File Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Starting Over Telemarketing premiumWhy do so many nonprofit CEOs and Boards ignore ‘value’ when it comes to fundraising? In fact, why do so many fundraisers ignore it also? Tom’s The Boss Wants to See You! MORE

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium MORE

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). Don't Miss these Posts fundraising telemarketing MORE

As I read and wrote about the press and public’s outrage over Face-2-Face and telemarketing techniques that’s spilled forth in the UK, I kept asking: “Why or how in the world could a sector this sophisticated have allowed this to happen?” Telemarketers called too often and too intently. I wonder how many donors give in spite of the fundraising machine, not because of it?! MORE

I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow? MORE

Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Telemarketing premiumDo you really know what good donor service looks like? MORE

direct mail Don''t Miss these Posts fundraising loyalty online fundraising telemarketing premium All year long you’ve been hearing various bloggers, including me and Roger, talking up ‘donor-centric’ fundraising … i.e., in various ways, making your fundraising about your donor, not your organizational ‘imperatives’ It’s a mindset more conducive to relationship building. MORE

I’m glad she’s not afraid to recommend telemarketing to these folks. Don't Miss these Posts database marketing direct mail direct marketing donor retention fundraising loyalty marketing metrics nonprofit management nonprofits telemarketingIn case you missed it in Fundraising Success , this advice on how to re-engage lapsed donors from consultant Pamela Barden is sound and practical. And she’s right, predictive tools can help your ROI, especially with large files. MORE

Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium MORE

direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. MORE

For the 53% of Agitator readers who have been in the fundraising biz less than ten years, yes, telemarketing lives! direct mail direct marketing Don't Miss these Posts email marketing fundraising marketing metrics nonprofit management online fundraising research telemarketing MORE

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment Media usage / trends Telemarketing premiumWant to stand out in the flood of emails, direct mail and other post-election communications? Just pick up the phone and talk to your donors, members and supporters. A great use of the phone in this ’emergency’ climate is the Telephone Town Hall. A wonderful opportunity for everyone to gather and experience the camaraderie of being part of a cause. MORE

Copywriting / creative Direct mail Donor retention / loyalty / commitment Online fundraising and marketing Telemarketing premium I’ve been doing some end-of-summer cleaning out of my Agitator ‘inspiration bin’ The place where I store things to write about. I realized that I had gathered a heap of ‘number stuff’ … all fairly recent items, but my how they accumulate! So here are few for you list keepers. MORE

I couldn’t remember the last time I saw a fundraising article on telemarketing. Turns out that Gabe is the director of telemarketing strategies at Chapman Cubine Adams + Hussey … a highly respected and long serving fundraising agency. “Director of Telemarketing Strategies” — talk about an endangered species! Don''t Miss these Posts fundraising telemarketing premium When I saw the article in Fundraising Success , I was overjoyed. MORE

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The post 5 big problems related to telemarketing for planned gifts appeared first on MarketSmart |. Fundraising Planned Giving charity nonprofit marketing Telemarketing MORE

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits. MORE

Media usage / trends Mobile marketing and fundraising Telemarketing premium Five years ago today Tom posted on Telefundraising Works , calling it the “neglected stepchild of fundraising.” ” That post generated significant and helpful comments on approach and technique. MORE

Donor acquisition Donor retention / loyalty / commitment Telemarketing premium Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions. MORE

Communications Direct mail Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Telemarketing Uncategorized premium MORE

Copywriting / creative Direct mail Online fundraising and marketing Telemarketing premium It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists. MORE

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” Telemarketing Mysteries and Case Studies two years ago. Both pieces outlined why telemarketing is so important. MORE

But we hardly ever hear from advocates of telemarketing, so off I went to their website to check them out. That aside, if your nonprofit has not considered telemarketing, the Pell & Bales series is well worth a read. MORE

Here’s a telemarketing success story provided by Operation Smile. Clearly this is much more than a successful telemarketing campaign. Don't Miss these Posts You Deserve a Raise charities database marketing direct marketing fundraising nonprofit management nonprofits telemarketingBut it’s more than that, a point I’ll come back to. MORE

Donor retention / loyalty / commitment Integrated fundraising and marketing Mobile marketing and fundraising Telemarketing premiumI can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO. MORE

Can you, should you telemarket to high dollar donors? Don''t Miss these Posts fundraising major donors telemarketing premium Many of you are probably responding … “YECH!” ” “GROSS!” ” “My development director would rip my heart out!” ” But Gabe Raff at Chapman Cubine Adams + Hussey thinks differently. And has the data to back up his approach. MORE

Underestimate the power of telemarketing to build better relationships with your supporters. 5 potentially big problems related to telemarketing for planned gifts. MORE

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent. MORE

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. CEOs and boards generally hate telemarketing. Integrated fundraising and marketing Telemarketing premium MORE

What … Did you say telemarketing?!! How rare it is to see someone promoting telemarketing for fundraising. Writing in Canadian Fundraising & Philanthropy e-News , Jose offers some good advice on fundraising telemarketing. Would any telemarketing “believers&# care to share a success story or two? Tags: Don't Miss these Posts direct marketing donor retention fundraising legacy marketing loyalty nonprofit management nonprofits telemarketing MORE

Like tennis pros coming back from two sets down, telemarketers have rallied back from yesterday’s Are You Embarrassed post to score big time! “We’ve been using outbound telemarketing since 2007, however not until 2010 was someone solely responsible for this channel to give the time and energy to enhance it. Well done, telemarketers … you deserve a raise! How much money was raised in 2010 online versus telemarketing? MORE

Most of all, employ telemarketing as part of an integrated approach that complements other marketing activities— not as a solo, one-shot effort. 5 potentially big problems related to telemarketing for planned gifts. Fundraising fundraising tips nonprofit marketing Telemarketing MORE

Acquisition communications direct mail direct marketing Don''t Miss these Posts email marketing fundraising marketing metrics online fundraising telemarketing premium Last week I noted some figures that online fundraising accounted for 6.4% of all fundraising in the US in 2013, while the growth rate for online fundraising was 13.5%. And with some math jujitsu I projected that at that rate online fundraising might take 17 years to break the 50% of fundraising barrier. MORE