5 big problems related to telemarketing for planned gifts
iMarketSmart
JULY 27, 2015
Here are the downsides to telemarketing for planned gifts : 1 – The cost is high; 2 – The calls are are interruptive, inconvenient and always seem to encroach on family time; 3 – They tend to dive into the “mortality issue” prematurely; 4 – They lead to way too many hang-ups and requests to be removed from the call list; 5 – They sometimes overload the office with leads (good ones and bad ones) which hampers meaningful follow-up.
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