Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” Telemarketing Mysteries and Case Studies two years ago. Both pieces outlined why telemarketing is so important.

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. CEOs and boards generally hate telemarketing. Integrated fundraising and marketing Telemarketing premium

Case 30

Trending Sources

Telemarketing Lives!

The Agitator

I couldn’t remember the last time I saw a fundraising article on telemarketing. Turns out that Gabe is the director of telemarketing strategies at Chapman Cubine Adams + Hussey … a highly respected and long serving fundraising agency. “Director of Telemarketing Strategies” — talk about an endangered species! Don''t Miss these Posts fundraising telemarketing premium When I saw the article in Fundraising Success , I was overjoyed.

5 big problems related to telemarketing for planned gifts

iMarketSmart

The post 5 big problems related to telemarketing for planned gifts appeared first on MarketSmart |. Fundraising Planned Giving charity nonprofit marketing Telemarketing

Plan 28

Telemarketing Case Studies #2

The Agitator

Can you, should you telemarket to high dollar donors? Don''t Miss these Posts fundraising major donors telemarketing premium Many of you are probably responding … “YECH!” ” “GROSS!” ” “My development director would rip my heart out!” ” But Gabe Raff at Chapman Cubine Adams + Hussey thinks differently. And has the data to back up his approach.

Telemarketers Rally

The Agitator

Like tennis pros coming back from two sets down, telemarketers have rallied back from yesterday’s Are You Embarrassed post to score big time! “We’ve been using outbound telemarketing since 2007, however not until 2010 was someone solely responsible for this channel to give the time and energy to enhance it. Well done, telemarketers … you deserve a raise! How much money was raised in 2010 online versus telemarketing?

Remember Telemarketing?

The Agitator

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). Don't Miss these Posts fundraising telemarketing

Remember Telemarketing?

The Agitator

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). Don't Miss these Posts fundraising telemarketing

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

Underestimate the power of telemarketing to build better relationships with your supporters. 5 potentially big problems related to telemarketing for planned gifts.

Plan 77

Telemarketing Success … And More

The Agitator

Here’s a telemarketing success story provided by Operation Smile. Clearly this is much more than a successful telemarketing campaign. Don't Miss these Posts You Deserve a Raise charities database marketing direct marketing fundraising nonprofit management nonprofits telemarketingBut it’s more than that, a point I’ll come back to.

15 telephone call do’s for major and legacy gift fundraisers

iMarketSmart

Most of all, employ telemarketing as part of an integrated approach that complements other marketing activities— not as a solo, one-shot effort. 5 potentially big problems related to telemarketing for planned gifts. Fundraising fundraising tips nonprofit marketing Telemarketing

Monthly Giving Part 1–Why Bother?

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Nonprofit management Telemarketing Uncategorized premiumEditors’ Note : This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving?

The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premiumI’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor.

Stop Driving Your Donors Away

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Telemarketing premiumDo you really know what good donor service looks like?

Fundraising Miracle

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premium

Hanging Up On Your Donors

The Agitator

I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow?

Throwing UK Fundraising Under the Bus

The Agitator

Communications Fundraising philosophy/profession Innovation Nonprofit management Telemarketing premiumA number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice.

UK 27

How’s Your Fundraising Robot Doing?

The Agitator

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium

Telefundraising Revisted

The Agitator

Media usage / trends Mobile marketing and fundraising Telemarketing premium Five years ago today Tom posted on Telefundraising Works , calling it the “neglected stepchild of fundraising.” ” That post generated significant and helpful comments on approach and technique.

Direct Mail Hanging In

The Agitator

For the 53% of Agitator readers who have been in the fundraising biz less than ten years, yes, telemarketing lives! direct mail direct marketing Don't Miss these Posts email marketing fundraising marketing metrics nonprofit management online fundraising research telemarketing

How You Should Really Be Thinking About Acquisition Costs

The Agitator

Donor acquisition Donor retention / loyalty / commitment Telemarketing premium Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.

Cost 20

Your Donors Are Old! Celebrate!

The Agitator

Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium

Donordigital Goes Secret Shopping

The Agitator

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits.

Telefundraising Reveals The Pulse

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Mobile marketing and fundraising Telemarketing premiumI can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO.

Get ‘Em While The Grief Is Hot – Part 1

The Agitator

Breaking Out of the Status Quo Media usage / trends Nonprofit management Online fundraising and marketing Social media Telemarketing premiumIf your organization’s advocacy mission is directly related to or affected by the results of the 2016 elections, I hope you’re in the mail, on the phone, online and meeting with your donors right now. Don’t wait. Don’t sit around in endless meetings and plan. Just get out there and ask for help.

Good Telemarketing Advice

The Agitator

What … Did you say telemarketing?!! How rare it is to see someone promoting telemarketing for fundraising. Writing in Canadian Fundraising & Philanthropy e-News , Jose offers some good advice on fundraising telemarketing. Would any telemarketing “believers&# care to share a success story or two? Tags: Don't Miss these Posts direct marketing donor retention fundraising legacy marketing loyalty nonprofit management nonprofits telemarketing

A REALLY BIG Deal!

The Agitator

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent.

HAPPY NEW YEAR!

The Agitator

Communications Direct mail Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Telemarketing Uncategorized premium

Starting Over #7: Forget Success. Focus On Value.

The Agitator

Why in the world would any fundraising director, not to mention CEO or CFO or board member, Board Meeting Swipe File Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Starting Over Telemarketing premiumWhy do so many nonprofit CEOs and Boards ignore ‘value’ when it comes to fundraising? In fact, why do so many fundraisers ignore it also? Tom’s The Boss Wants to See You!

A Reminder About The Personal Touch

The Agitator

Note that telemarketing campaigns do this inherently — “Good evening Tom. ” communications database marketing direct marketing Don''t Miss these Posts fundraising major donors research telemarketing Here’s a curious little study — Post-it Note Persuasion: A Sticky Influence — forwarded to The Agitator by reader Tina Cincotti. In this research project, participants were sent a survey packet and asked to complete the survey.

Spending On Retention Marketing

The Agitator

social media and direct mail, as this chart indicates: Direct mail Donor acquisition Donor retention / loyalty / commitment Online fundraising and marketing Telemarketing premium

Disaster Fundraising: Hurricane Sandy The Perfect Storm

The Agitator

charities communications direct mail Don't Miss these Posts fundraising nonprofit management nonprofits philanthropy social networking telemarketing

Telephoning Works

The Agitator

But we hardly ever hear from advocates of telemarketing, so off I went to their website to check them out. That aside, if your nonprofit has not considered telemarketing, the Pell & Bales series is well worth a read.

Work 17

Do It By The Numbers

The Agitator

Copywriting / creative Direct mail Donor retention / loyalty / commitment Online fundraising and marketing Telemarketing premium I’ve been doing some end-of-summer cleaning out of my Agitator ‘inspiration bin’ The place where I store things to write about. I realized that I had gathered a heap of ‘number stuff’ … all fairly recent items, but my how they accumulate! So here are few for you list keepers.

Fundraising Land Grab

The Agitator

direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor.

70 Steps To Getting Your Direct Marketing Right

The Agitator

Copywriting / creative Direct mail Online fundraising and marketing Telemarketing premium It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists.

Forget About Donor-Centric

The Agitator

direct mail Don''t Miss these Posts fundraising loyalty online fundraising telemarketing premium All year long you’ve been hearing various bloggers, including me and Roger, talking up ‘donor-centric’ fundraising … i.e., in various ways, making your fundraising about your donor, not your organizational ‘imperatives’ It’s a mindset more conducive to relationship building.

Communication Versus Transaction

The Agitator

Acquisition communications direct mail direct marketing Don''t Miss these Posts email marketing fundraising marketing metrics online fundraising telemarketing premium Last week I noted some figures that online fundraising accounted for 6.4% of all fundraising in the US in 2013, while the growth rate for online fundraising was 13.5%. And with some math jujitsu I projected that at that rate online fundraising might take 17 years to break the 50% of fundraising barrier.

Lapsed Donors Deliver

The Agitator

I’m glad she’s not afraid to recommend telemarketing to these folks. Don't Miss these Posts database marketing direct mail direct marketing donor retention fundraising loyalty marketing metrics nonprofit management nonprofits telemarketingIn case you missed it in Fundraising Success , this advice on how to re-engage lapsed donors from consultant Pamela Barden is sound and practical. And she’s right, predictive tools can help your ROI, especially with large files.

“Will You Puhleeeeze Take This Call?”

The Agitator

No mode of fundraising takes more hard knocks than telemarketing. If telemarketers haven’t ruined your exquisitely timed dinner, then you’ve probably at least read the horror stories where 99.9% of the funds raised go to the telemarketer. Roger keeps promising that he’ll write a post on the positive fundraising contribution of telemarketing. communications copywriting Don't Miss these Posts fundraising telemarketing