Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” Telemarketing Mysteries and Case Studies two years ago. Both pieces outlined why telemarketing is so important.

Telemarketing Lives!

The Agitator

I couldn’t remember the last time I saw a fundraising article on telemarketing. Turns out that Gabe is the director of telemarketing strategies at Chapman Cubine Adams + Hussey … a highly respected and long serving fundraising agency. “Director of Telemarketing Strategies” — talk about an endangered species! Don''t Miss these Posts fundraising telemarketing premium When I saw the article in Fundraising Success , I was overjoyed.

5 big problems related to telemarketing for planned gifts

iMarketSmart

The post 5 big problems related to telemarketing for planned gifts appeared first on MarketSmart |. Fundraising Planned Giving charity nonprofit marketing Telemarketing

Remember Telemarketing?

The Agitator

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). Don't Miss these Posts fundraising telemarketing

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. CEOs and boards generally hate telemarketing. Integrated fundraising and marketing Telemarketing premium

Telemarketing Case Studies #3

The Agitator

But a promise is a promise, so here’s another case study from Gabe Raff, director of telemarketing strategies at Chapman Cubine Adams & Hussey (CCAH). Telemarketing premium I promised some telefundraising case studies awhile back, but then got distracted by all the usual direct mail and online fundraising stuff.

Telemarketing Case Studies #1

The Agitator

Last week I wrote about fundraising telemarketing , conceding that The Agitator had been neglecting the channel and promising to publish case studies our readers might proffer. Both organizations are successfully using telemarketing to recruit monthly givers, typically from new and newly renewed donors, as well as from their lapsed donor pool. For example, direct marketing Don''t Miss these Posts fundraising marketing metrics telemarketing premium

Telemarketing Case Studies #2

The Agitator

Can you, should you telemarket to high dollar donors? Don''t Miss these Posts fundraising major donors telemarketing premium Many of you are probably responding … “YECH!” ” “GROSS!” ” “My development director would rip my heart out!” ” But Gabe Raff at Chapman Cubine Adams + Hussey thinks differently. And has the data to back up his approach.

Telemarketers Rally

The Agitator

Like tennis pros coming back from two sets down, telemarketers have rallied back from yesterday’s Are You Embarrassed post to score big time! “We’ve been using outbound telemarketing since 2007, however not until 2010 was someone solely responsible for this channel to give the time and energy to enhance it. Well done, telemarketers … you deserve a raise! How much money was raised in 2010 online versus telemarketing?

Telemarketing Success … And More

The Agitator

Here’s a telemarketing success story provided by Operation Smile. Clearly this is much more than a successful telemarketing campaign. Don't Miss these Posts You Deserve a Raise charities database marketing direct marketing fundraising nonprofit management nonprofits telemarketingBut it’s more than that, a point I’ll come back to.

Good Telemarketing Advice

The Agitator

What … Did you say telemarketing?!! How rare it is to see someone promoting telemarketing for fundraising. Writing in Canadian Fundraising & Philanthropy e-News , Jose offers some good advice on fundraising telemarketing. Would any telemarketing “believers&# care to share a success story or two? Tags: Don't Miss these Posts direct marketing donor retention fundraising legacy marketing loyalty nonprofit management nonprofits telemarketing

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable).

Firm 100

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

Underestimate the power of telemarketing to build better relationships with your supporters. 5 potentially big problems related to telemarketing for planned gifts.

Plan 188

15 telephone call do’s for major and legacy gift fundraisers

iMarketSmart

Most of all, employ telemarketing as part of an integrated approach that complements other marketing activities— not as a solo, one-shot effort. 5 potentially big problems related to telemarketing for planned gifts. Fundraising fundraising tips nonprofit marketing Telemarketing

CRM 203

Hanging Up On Your Donors

The Agitator

I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow?

Nonprofit Scandals Are Hurting Your Bottom Line

Non Profit Marketing 360

Last month Bloomberg News ran an expose on telemarketing fundraisers for major national charities who keep 85% or more of what they raise. When prospective donors asked telemarketers what percentage went to the charity, the scripted answer was 70% or more. Even if you don’t use outside telemarketing or direct mail services, you could pay the price for donors’ diminished trust in nonprofit causes.

Spending On Retention Marketing

The Agitator

social media and direct mail, as this chart indicates: Direct mail Donor acquisition Donor retention / loyalty / commitment Online fundraising and marketing Telemarketing premium

A REALLY BIG Deal!

The Agitator

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent.

UK 69

Stop Driving Your Donors Away

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Telemarketing premiumDo you really know what good donor service looks like?

The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premiumI’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor.

Trade 81

Telefundraising Reveals The Pulse

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Mobile marketing and fundraising Telemarketing premiumI can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO.

Direct Mail Hanging In

The Agitator

For the 53% of Agitator readers who have been in the fundraising biz less than ten years, yes, telemarketing lives! direct mail direct marketing Don't Miss these Posts email marketing fundraising marketing metrics nonprofit management online fundraising research telemarketing

Telefundraising Revisted

The Agitator

Media usage / trends Mobile marketing and fundraising Telemarketing premium Five years ago today Tom posted on Telefundraising Works , calling it the “neglected stepchild of fundraising.” ” That post generated significant and helpful comments on approach and technique.

UK 85

HAPPY NEW YEAR!

The Agitator

Communications Direct mail Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Telemarketing Uncategorized premium

UK 68

3 Steps to set up your monthly giving campaign

Wild Woman Fundraising

If you can’t afford to do street fundraising, Try Telemarketing. What I see that is very successful is telemarketing. Mazarine Treyz: Erica Waasdorp, you’re an ambassador for the IFC. So you know about fundraising in other countries, not just the U.S. I’ve heard that the U.S.

Telephoning Works

The Agitator

But we hardly ever hear from advocates of telemarketing, so off I went to their website to check them out. That aside, if your nonprofit has not considered telemarketing, the Pell & Bales series is well worth a read.

Work 107

Fundraising Miracle

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premium

Throwing UK Fundraising Under the Bus

The Agitator

Communications Fundraising philosophy/profession Innovation Nonprofit management Telemarketing premiumA number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice.

UK 66

Your Donors Are Old! Celebrate!

The Agitator

Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium

Donors 100

Monthly Giving Part 1–Why Bother?

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Nonprofit management Telemarketing Uncategorized premiumEditors’ Note : This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving?

Making The Most Of Your Agitator Subscription

The Agitator

Many Agitator have been with us for our entire 10 year history. Many others are recent subscribers, and there are lots of folks in between. AND … some readers haven’t yet subscribed. You can remedy that egregious oversight right here.

A Nonprofit's Guide to Improving Digital Engagement

EveryAction

We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums.

Guide 151

Get ‘Em While The Grief Is Hot – Part 1

The Agitator

Breaking Out of the Status Quo Media usage / trends Nonprofit management Online fundraising and marketing Social media Telemarketing premiumIf your organization’s advocacy mission is directly related to or affected by the results of the 2016 elections, I hope you’re in the mail, on the phone, online and meeting with your donors right now. Don’t wait. Don’t sit around in endless meetings and plan. Just get out there and ask for help.

How You Should Really Be Thinking About Acquisition Costs

The Agitator

Donor acquisition Donor retention / loyalty / commitment Telemarketing premium Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.

Minced Pie And Fundraisers

The Agitator

The memory came flooding back last week as I read Tom’s post on telemarketing …. … And so it goes with telemarketing, Face2Face, long letters, bold messaging … you name it. Poorly prepared and executed telemarketing harms, not helps. My guess is that the answer is ‘never’ or ‘seldom’ Too many fundraisers and their consultants order up telemarketing and Face2Face donors just like they buy printing or envelopes, and then wonder why the techniques fall short.

Get ‘Em While The Grief Is Hot – Part 2

The Agitator

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment Media usage / trends Telemarketing premiumWant to stand out in the flood of emails, direct mail and other post-election communications? Just pick up the phone and talk to your donors, members and supporters. A great use of the phone in this ’emergency’ climate is the Telephone Town Hall. A wonderful opportunity for everyone to gather and experience the camaraderie of being part of a cause.

How’s Your Fundraising Robot Doing?

The Agitator

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium

Are You Embarrassed?

The Agitator

Kristen Smith from the US talks about successfully using the telephone to reinstate lapsed donors (and she means really lapsed): “We also do both reinstatement (2-5 years) and deep lapsed (6-10 years) telemarketing campaigns; the names we bring back on via these campaigns also have much higher value than other names acquired via telemarketing.&#. Telemarketing. To nonprofit organizations … are you using telemarketing?

Fundraising Land Grab

The Agitator

direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor.

70 Steps To Getting Your Direct Marketing Right

The Agitator

Copywriting / creative Direct mail Online fundraising and marketing Telemarketing premium It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists.

Donordigital Goes Secret Shopping

The Agitator

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits.

A Reminder About The Personal Touch

The Agitator

Note that telemarketing campaigns do this inherently — “Good evening Tom. ” communications database marketing direct marketing Don''t Miss these Posts fundraising major donors research telemarketing Here’s a curious little study — Post-it Note Persuasion: A Sticky Influence — forwarded to The Agitator by reader Tina Cincotti. In this research project, participants were sent a survey packet and asked to complete the survey.

Communication Versus Transaction

The Agitator

Acquisition communications direct mail direct marketing Don''t Miss these Posts email marketing fundraising marketing metrics online fundraising telemarketing premium Last week I noted some figures that online fundraising accounted for 6.4% of all fundraising in the US in 2013, while the growth rate for online fundraising was 13.5%. And with some math jujitsu I projected that at that rate online fundraising might take 17 years to break the 50% of fundraising barrier.