Trending Sources

Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring!

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. CEOs and boards generally hate telemarketing.

5 big problems related to telemarketing for planned gifts

iMarketSmart

The post 5 big problems related to telemarketing for planned gifts appeared first on MarketSmart |. Don’t your supporters deserve better?

Telemarketing Lives!

The Agitator

I couldn’t remember the last time I saw a fundraising article on telemarketing. Turns out that Gabe is the director of telemarketing strategies at Chapman Cubine Adams + Hussey … a highly respected and long serving fundraising agency. Don''t Miss these Posts fundraising telemarketing premium Well done!!

Telemarketing Case Studies #2

The Agitator

Can you, should you telemarket to high dollar donors? Don''t Miss these Posts fundraising major donors telemarketing premium Many of you are probably responding … “YECH!” ” “GROSS!” ” “My development director would rip my heart out!” And has the data to back up his approach.

Remember Telemarketing?

The Agitator

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Don't Miss these Posts fundraising telemarketingUse to reinstate deeply lapsed donors and to recruit new monthly donors.

Remember Telemarketing?

The Agitator

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Don't Miss these Posts fundraising telemarketingUse to reinstate deeply lapsed donors and to recruit new monthly donors.

Telemarketing Success … And More

The Agitator

Here’s a telemarketing success story provided by Operation Smile. Clearly this is much more than a successful telemarketing campaign. Don't Miss these Posts You Deserve a Raise charities database marketing direct marketing fundraising nonprofit management nonprofits telemarketing11 per dollar raised.

15 telephone call do’s for major and legacy gift fundraisers

iMarketSmart

Most of all, employ telemarketing as part of an integrated approach that complements other marketing activities— not as a solo, one-shot effort.

CRM 89

The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premium

Trade 33

Stop Driving Your Donors Away

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Telemarketing premium

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

Underestimate the power of telemarketing to build better relationships with your supporters. 15 Don’t’s. Be disingenuous. Prejudge.

Plan 39

Fundraising Miracle

The Agitator

Short-term thinking is by far the greatest enemy of effective fundraising. Signs of this noxious enemy abound.

Hanging Up On Your Donors

The Agitator

Obviously the decision — announced in a humorous memo (see below) — is ricocheting around the higher ed and other nonprofit sectors.

Throwing UK Fundraising Under the Bus

The Agitator

Communications Fundraising philosophy/profession Innovation Nonprofit management Telemarketing premiumA number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector.

UK 26

How’s Your Fundraising Robot Doing?

The Agitator

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium

Telefundraising Revisted

The Agitator

Media usage / trends Mobile marketing and fundraising Telemarketing premium

UK 24

Direct Mail Hanging In

The Agitator

For the 53% of Agitator readers who have been in the fundraising biz less than ten years, yes, telemarketing lives! for direct mail.

Get ‘Em While The Grief Is Hot – Part 1

The Agitator

Breaking Out of the Status Quo Media usage / trends Nonprofit management Online fundraising and marketing Social media Telemarketing premiumIf your organization’s advocacy mission is directly related to or affected by the results of the 2016 elections, I hope you’re in the mail, on the phone, online and meeting with your donors right now.

How You Should Really Be Thinking About Acquisition Costs

The Agitator

Donor acquisition Donor retention / loyalty / commitment Telemarketing premium Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.

Telefundraising Reveals The Pulse

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Mobile marketing and fundraising Telemarketing premiumI can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! — published in NonProfitPRO. Fewer people answer their phone, and there.

Your Donors Are Old! Celebrate!

The Agitator

A quick glance at this pie chart taken from the Blackbaud study should make your budget priorities crystal clear. Baby Boomers — folks.

Donordigital Goes Secret Shopping

The Agitator

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium There’s much to learn and benchmark your nonprofit against in this sobering report.

Spending On Retention Marketing

The Agitator

I looked in particular at expected spending on retention. More respondents (50%) expected to increase their spend on acquisition.]

Good Telemarketing Advice

The Agitator

What … Did you say telemarketing?!! How rare it is to see someone promoting telemarketing for fundraising. Writing in Canadian Fundraising & Philanthropy e-News , Jose offers some good advice on fundraising telemarketing. Would any telemarketing “believers&# care to share a success story or two? Too bad.

Starting Over #7: Forget Success. Focus On Value.

The Agitator

Why in the world would any fundraising director, not to mention CEO or CFO or board member, Board Meeting Swipe File Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Starting Over Telemarketing premiumIn fact, why do so many fundraisers ignore it also?

HAPPY NEW YEAR!

The Agitator

Which brings us to last of The Agitator’s Top Ten for 2015. The first deals with storm clouds that began gathering over the U.K.

UK 11

A Reminder About The Personal Touch

The Agitator

Note that telemarketing campaigns do this inherently — “Good evening Tom. ” communications database marketing direct marketing Don''t Miss these Posts fundraising major donors research telemarketing In this research project, participants were sent a survey packet and asked to complete the survey.

Disaster Fundraising: Hurricane Sandy The Perfect Storm

The Agitator

charities communications direct mail Don't Miss these Posts fundraising nonprofit management nonprofits philanthropy social networking telemarketing

Japan 34

Telephoning Works

The Agitator

But we hardly ever hear from advocates of telemarketing, so off I went to their website to check them out. So yesterday. Very impressive.

Work 16

Do It By The Numbers

The Agitator

Copywriting / creative Direct mail Donor retention / loyalty / commitment Online fundraising and marketing Telemarketing premium I’ve been doing some end-of-summer cleaning out of my Agitator ‘inspiration bin’ The place where I store things to write about. So here are few for you list keepers.

Fundraising Land Grab

The Agitator

direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers.

70 Steps To Getting Your Direct Marketing Right

The Agitator

Copywriting / creative Direct mail Online fundraising and marketing Telemarketing premium It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. Here’s.

Forget About Donor-Centric

The Agitator

direct mail Don''t Miss these Posts fundraising loyalty online fundraising telemarketing premium And with good intentions, you probably filed away a post or two, promising that you’d try moving in that direction. I’ll bet your.

Get ‘Em While The Grief Is Hot – Part 2

The Agitator

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment Media usage / trends Telemarketing premiumWant to stand out in the flood of emails, direct mail and other post-election communications? Just pick up the phone and talk to your donors, members and supporters.

Communication Versus Transaction

The Agitator

Acquisition communications direct mail direct marketing Don''t Miss these Posts email marketing fundraising marketing metrics online fundraising telemarketing premium Last week I noted some figures that online fundraising accounted for 6.4% of all fundraising in the US in 2013, while the growth rate for online fundraising was 13.5%.

Lying to donors or good business sense?

Fundraising Coach

There have been some pretty high profile news stories of direct mail firms and telemarketers pocketing 75% to 85% of the money raised for a charity.

Broken! Dangerous Fundraising Machinery

The Agitator

As I read and wrote about the press and public’s outrage over Face-2-Face and telemarketing techniques that’s spilled forth in the UK, I kept asking: “Why or how in the world could a sector this sophisticated have allowed this to happen?” Telemarketers called too often and too intently. Canvassers flooded the.

Lapsed Donors Deliver

The Agitator

I’m glad she’s not afraid to recommend telemarketing to these folks. Don't Miss these Posts database marketing direct mail direct marketing donor retention fundraising loyalty marketing metrics nonprofit management nonprofits telemarketingHow much to invest in ‘re-activating’ lapsed donors?

ROI 12

“Will You Puhleeeeze Take This Call?”

The Agitator

No mode of fundraising takes more hard knocks than telemarketing. If telemarketers haven’t ruined your exquisitely timed dinner, then you’ve probably at least read the horror stories where 99.9% of the funds raised go to the telemarketer. communications copywriting Don't Miss these Posts fundraising telemarketing