5 big problems related to telemarketing for planned gifts

iMarketSmart

Here are the downsides to telemarketing for planned gifts : 1 – The cost is high; 2 – The calls are are interruptive, inconvenient and always seem to encroach on family time; 3 – They tend to dive into the “mortality issue” prematurely; 4 – They lead to way too many hang-ups and requests to be removed from the call list; 5 – They sometimes overload the office with leads (good ones and bad ones) which hampers meaningful follow-up.

Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined why telemarketing is so important. Breaking Out of the Status Quo Integrated fundraising and marketing Nonprofit management Telemarketing premium

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Telemarketing Lives!

The Agitator

I couldn’t remember the last time I saw a fundraising article on telemarketing. Turns out that Gabe is the director of telemarketing strategies at Chapman Cubine Adams + Hussey … a highly respected and long serving fundraising agency. “Director of Telemarketing Strategies” — talk about an endangered species! Don''t Miss these Posts fundraising telemarketing premium When I saw the article in Fundraising Success , I was overjoyed.

Remember Telemarketing?

The Agitator

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). Don't Miss these Posts fundraising telemarketing

Telemarketing Case Studies #3

The Agitator

But a promise is a promise, so here’s another case study from Gabe Raff, director of telemarketing strategies at Chapman Cubine Adams & Hussey (CCAH). Telemarketing premium I promised some telefundraising case studies awhile back, but then got distracted by all the usual direct mail and online fundraising stuff.

Remember Telemarketing?

The Agitator

Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). Don't Miss these Posts fundraising telemarketing

Telemarketing Case Studies #1

The Agitator

Last week I wrote about fundraising telemarketing , conceding that The Agitator had been neglecting the channel and promising to publish case studies our readers might proffer. Both organizations are successfully using telemarketing to recruit monthly givers, typically from new and newly renewed donors, as well as from their lapsed donor pool. For example, direct marketing Don''t Miss these Posts fundraising marketing metrics telemarketing premium

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. CEOs and boards generally hate telemarketing. Consequently, nonprofits lose thousands/millions not employing telemarketing or waste countless thousands/millions in meaningless, non-ending testing and never truly understand or capture the supreme power. Integrated fundraising and marketing Telemarketing premium

Telemarketers Rally

The Agitator

Like tennis pros coming back from two sets down, telemarketers have rallied back from yesterday’s Are You Embarrassed post to score big time! “We’ve been using outbound telemarketing since 2007, however not until 2010 was someone solely responsible for this channel to give the time and energy to enhance it. Well done, telemarketers … you deserve a raise! How much money was raised in 2010 online versus telemarketing?

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable).

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Telemarketing Success … And More

The Agitator

Here’s a telemarketing success story provided by Operation Smile. Clearly this is much more than a successful telemarketing campaign. Don't Miss these Posts You Deserve a Raise charities database marketing direct marketing fundraising nonprofit management nonprofits telemarketingBut it’s more than that, a point I’ll come back to.

Good Telemarketing Advice

The Agitator

What … Did you say telemarketing?!! How rare it is to see someone promoting telemarketing for fundraising. Writing in Canadian Fundraising & Philanthropy e-News , Jose offers some good advice on fundraising telemarketing. Would any telemarketing “believers&# care to share a success story or two? Tags: Don't Miss these Posts direct marketing donor retention fundraising legacy marketing loyalty nonprofit management nonprofits telemarketing

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

Underestimate the power of telemarketing to build better relationships with your supporters. 5 potentially big problems related to telemarketing for planned gifts. Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tips

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15 telephone call do’s for major and legacy gift fundraisers

iMarketSmart

Most of all, employ telemarketing as part of an integrated approach that complements other marketing activities— not as a solo, one-shot effort. 5 potentially big problems related to telemarketing for planned gifts. Fundraising fundraising tips nonprofit marketing Telemarketing15 Do’s. Be straightforward. Identify the reason(s) for your call.

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Nonprofit Scandals Are Hurting Your Bottom Line

Non Profit Marketing 360

Last month Bloomberg News ran an expose on telemarketing fundraisers for major national charities who keep 85% or more of what they raise. When prospective donors asked telemarketers what percentage went to the charity, the scripted answer was 70% or more. Even if you don’t use outside telemarketing or direct mail services, you could pay the price for donors’ diminished trust in nonprofit causes.

Hanging Up On Your Donors

The Agitator

I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow? Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Telemarketing premium

Telefundraising Reveals The Pulse

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Mobile marketing and fundraising Telemarketing premiumI can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO.

Spending On Retention Marketing

The Agitator

social media and direct mail, as this chart indicates: Direct mail Donor acquisition Donor retention / loyalty / commitment Online fundraising and marketing Telemarketing premiumTarget Marketing magazine conducted a year-end survey of 725 marketers (including readers of FundraisingPro ) in December, asking how they would be spending their marketing dollars in 2017. I looked in particular at expected spending on retention.

Throwing UK Fundraising Under the Bus

The Agitator

Communications Fundraising philosophy/profession Innovation Nonprofit management Telemarketing premiumA number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice.

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The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premiumI’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor. The issue of seemingly inactive or financially unproductive donors receives to little serious attention.

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Stop Driving Your Donors Away

The Agitator

Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Telemarketing premiumDo you really know what good donor service looks like? I sure hope so, because as we’ve reported before , nearly 20% of all donors who drop out quit because of lousy donor service. Consequently, any organization serious about improving its retention rates had better be deadly serious about the quality of donor services it provides.

Direct Mail Hanging In

The Agitator

For the 53% of Agitator readers who have been in the fundraising biz less than ten years, yes, telemarketing lives! direct mail direct marketing Don't Miss these Posts email marketing fundraising marketing metrics nonprofit management online fundraising research telemarketingThe Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years.

Minced Pie And Fundraisers

The Agitator

The memory came flooding back last week as I read Tom’s post on telemarketing …. … And so it goes with telemarketing, Face2Face, long letters, bold messaging … you name it. Poorly prepared and executed telemarketing harms, not helps. My guess is that the answer is ‘never’ or ‘seldom’ Too many fundraisers and their consultants order up telemarketing and Face2Face donors just like they buy printing or envelopes, and then wonder why the techniques fall short.

A REALLY BIG Deal!

The Agitator

Board Meeting Swipe File Breaking Out of the Status Quo Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Major donors Nonprofit management Online fundraising and marketing Planned giving / legacy marketing Social media Starting Over Telemarketing premiumFrankly, we’re gobsmacked.

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How You Should Really Be Thinking About Acquisition Costs

The Agitator

Donor acquisition Donor retention / loyalty / commitment Telemarketing premium Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.

Lying to donors or good business sense?

Fundraising Coach

There have been some pretty high profile news stories of direct mail firms and telemarketers pocketing 75% to 85% of the money raised for a charity. Do you think budgeting for costs versus paying a telemarketer a percentage of funds raised is just a shell game? (c) Ask Fundraising Secrets fundraising secrets telemarketersThe latest was reported yesterday on NPR reporting on a Bloomberg investigation of InfoCision’s work for charities like the American Cancer Society.

Get ‘Em While The Grief Is Hot – Part 1

The Agitator

Breaking Out of the Status Quo Media usage / trends Nonprofit management Online fundraising and marketing Social media Telemarketing premiumIf your organization’s advocacy mission is directly related to or affected by the results of the 2016 elections, I hope you’re in the mail, on the phone, online and meeting with your donors right now. Don’t wait. Don’t sit around in endless meetings and plan. Just get out there and ask for help.

Monthly Giving Part 1–Why Bother?

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Nonprofit management Telemarketing Uncategorized premiumEditors’ Note : This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving?

Telefundraising Revisted

The Agitator

Media usage / trends Mobile marketing and fundraising Telemarketing premium Five years ago today Tom posted on Telefundraising Works , calling it the “neglected stepchild of fundraising.” ” That post generated significant and helpful comments on approach and technique.

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HAPPY NEW YEAR!

The Agitator

Communications Direct mail Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Telemarketing Uncategorized premiumWe join with our Circulation Manager in wishing you a Happy New Year accompanied by all our best wishes that your Resolutions make it through the next 365 days. Which brings us to last of The Agitator’s Top Ten for 2015.

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Are You Embarrassed?

The Agitator

Kristen Smith from the US talks about successfully using the telephone to reinstate lapsed donors (and she means really lapsed): “We also do both reinstatement (2-5 years) and deep lapsed (6-10 years) telemarketing campaigns; the names we bring back on via these campaigns also have much higher value than other names acquired via telemarketing.&#. Telemarketing. To nonprofit organizations … are you using telemarketing?

How’s Your Fundraising Robot Doing?

The Agitator

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium

Telephoning Works

The Agitator

But we hardly ever hear from advocates of telemarketing, so off I went to their website to check them out. That aside, if your nonprofit has not considered telemarketing, the Pell & Bales series is well worth a read. Don't Miss these Posts donor retention fundraising telemarketing You Deserve a RaiseAfter last week’s focus on sexy social media, it is with some trepidation that I turn this week to — dare I say it?! — mundane telephone fundraising.

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Get ‘Em While The Grief Is Hot – Part 2

The Agitator

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment Media usage / trends Telemarketing premiumWant to stand out in the flood of emails, direct mail and other post-election communications? Just pick up the phone and talk to your donors, members and supporters. A great use of the phone in this ’emergency’ climate is the Telephone Town Hall. A wonderful opportunity for everyone to gather and experience the camaraderie of being part of a cause.

Your Donors Are Old! Celebrate!

The Agitator

Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium

Fundraising Land Grab

The Agitator

direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor.

Fundraising Miracle

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premiumShort-term thinking is by far the greatest enemy of effective fundraising. Signs of this noxious enemy abound. Boards and CFOs afraid to make an acquisition spend that can’t be recovered in a year — or less.

A New Landing Page, Just for Fundraisers

EveryAction

Other individual widgets on the landing page provide critical, real-time insights about various aspects of your fundraising program - from major gifts, to telemarketing and direct response plans, follow-up tasks, and monthly giving. Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks.

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Donordigital Goes Secret Shopping

The Agitator

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits.

A Reminder About The Personal Touch

The Agitator

Note that telemarketing campaigns do this inherently — “Good evening Tom. ” communications database marketing direct marketing Don''t Miss these Posts fundraising major donors research telemarketing Here’s a curious little study — Post-it Note Persuasion: A Sticky Influence — forwarded to The Agitator by reader Tina Cincotti. In this research project, participants were sent a survey packet and asked to complete the survey.

70 Steps To Getting Your Direct Marketing Right

The Agitator

Copywriting / creative Direct mail Online fundraising and marketing Telemarketing premium It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists.

Communication Versus Transaction

The Agitator

Acquisition communications direct mail direct marketing Don''t Miss these Posts email marketing fundraising marketing metrics online fundraising telemarketing premium Last week I noted some figures that online fundraising accounted for 6.4% of all fundraising in the US in 2013, while the growth rate for online fundraising was 13.5%. And with some math jujitsu I projected that at that rate online fundraising might take 17 years to break the 50% of fundraising barrier.

“Will You Puhleeeeze Take This Call?”

The Agitator

No mode of fundraising takes more hard knocks than telemarketing. If telemarketers haven’t ruined your exquisitely timed dinner, then you’ve probably at least read the horror stories where 99.9% of the funds raised go to the telemarketer. Roger keeps promising that he’ll write a post on the positive fundraising contribution of telemarketing. communications copywriting Don't Miss these Posts fundraising telemarketing