Minced Pie And Fundraisers
NOVEMBER 25, 2012
The memory came flooding back last week as I read Tom’s post on telemarketing …. … And so it goes with telemarketing, Face2Face, long letters, bold messaging … you name it. Poorly prepared and executed telemarketing harms, not helps. My guess is that the answer is ‘never’ or ‘seldom’ Too many fundraisers and their consultants order up telemarketing and Face2Face donors just like they buy printing or envelopes, and then wonder why the techniques fall short.