Telefundraising Revisted

The Agitator

” That post generated significant and helpful comments on approach and technique. Media usage / trends Mobile marketing and fundraising Telemarketing premium Five years ago today Tom posted on Telefundraising Works , calling it the “neglected stepchild of fundraising.”

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Minced Pie And Fundraisers

The Agitator

The memory came flooding back last week as I read Tom’s post on telemarketing …. … And so it goes with telemarketing, Face2Face, long letters, bold messaging … you name it. For the pathetic reason that all too many fundraisers lack the knowledge, energy, skill, discipline and guts to effectively employ proven techniques, the techniques themselves are now savaged and dismissed. Poorly prepared and executed telemarketing harms, not helps.

Broken! Dangerous Fundraising Machinery

The Agitator

As I read and wrote about the press and public’s outrage over Face-2-Face and telemarketing techniques that’s spilled forth in the UK, I kept asking: “Why or how in the world could a sector this sophisticated have allowed this to happen?” Telemarketers called too often and too intently. I wonder how many donors give in spite of the fundraising machine, not because of it?!

Fundraising Hypocrisy

The Agitator

Over the last few months the UK tabloids busted the fundraising British sector for its overly aggressive tactics in telemarketing and Face –To-Face techniques. ( See Playing the Blame Game in the UK.) If you’re one of our 872 UK Agitator readers this is for you.

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The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

Mark Mitchell (SD&A) debunked many of the myths surrounding telemarketing. Telemarketing is selling what you don’t want. DMAW’s initiation on the ‘tools of the trade’ provides a base for understanding proven techniques and processes. Integrated Fundraising direct marketing DMAW telemarketingThis following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs.

The Danger Of Widget Mentality In Fundraising

The Agitator

Our interest in all this was triggered by the press and public’s outrage over Face-2-Face and telemarketing techniques that’s spilled forth in the UK. I wonder how many donors give in spite of the fundraising machine, not because of it? Here at The Agitator and over at our sister company DonorVoice we focus on that question a lot.

Donor Involvement Yields Fundraising Dividends

The Agitator

Or for that matter, response in online, telemarketing, print or any other channel). E-mail appeals are more effective with relevant involvement devices, as are telemarketing calls, and social network fundraising pages. The techniques or tactics we use are only effective if they reflect the donor’s aspirations.

Truths & Myths About Online Donors

The Agitator

So, in light of the findings of this study and plenty of other research, including our own DonorTrends 2008 survey, some observations: Effective online fundraising clearly goes beyond technique — such as focusing on “hits&# and “open rates&# — and must absolutely involve integrating this new channel into the tried and true older channels (dm, telemarketing) to get the most donor value possible.

Halloween Fundraising Horror

The Agitator

Telemarketers I abhor. SECOND NOTICE” got no second; this technique I do not care for. Today is the first of the traditional three-day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints.

Heroic Incrementalism

The Agitator

Telemarketing is tossed aside as the Face-2-Face missionaries arrive preach the latest in fundraising salvation. Of course, all these channels and techniques have their place and can and will be used effectively for years and years to come.

Is Your Nonprofit Going The Way Of The GOP?

The Agitator

Do our current strategies and approaches — almost all of which favor short-term, quick payoff techniques — contain the seeds of our own downfall? I’m not faulting the brokers and telemarketers.

Fundraisers Who Cry Wolf … And Worse

The Agitator

Direct marketing is a process, not a series of techniques.” Every copywriter worth her or his salt knows that for many causes ‘fear’, ‘urgency’ and, often, ‘ideology’ are key ingredients for success.

Take This To Your CEO & Board, Today!

The Agitator

In these stories you’ll find a lot of ‘insider’ explanation of why this or that practice is justified … why this technique is used and why it works … why, why, why. ITEM: “Charities Deceive Donors Unaware Money Goes to a Telemarketer” . The telemarketer in question in this particular story is Infocision , but when you listen to the comments of Ken Berger of Charity Navigator you’ll see how the concern is not limited to just that one company.

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement.

Paths to year-end fundraising success in a multichannel world

DonorDigital

Fundraising techniques aside, it’s the content and messaging that you create that will drive your supporter’s attention span and engagement. Direct response fundraising should be multichannel.

Paths to year-end fundraising success in a multichannel world

DonorDigital

Fundraising techniques aside, it’s the content and messaging that you create that will drive your supporter’s attention span and engagement. Direct response fundraising should be multichannel.

Do You Know Your ‘Failure Rate’?

The Agitator

Of course we arrive at such a silly expectation without the foggiest idea of what the ‘failure rates’ are on the techniques and technologies we’ve been using — without question — for years. We reject the use of telemarketing for securing monthly donors because ‘it costs more’ and ‘upsets donors at dinner time’, not realizing or bothering to calculate that our ‘failure rate’ for acquiring sustainers by mail is 5 times higher than over the phone.

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The Beauty Effect In Fundraising

The Agitator

So why will the direct marketing fundraisers in Washington today and tomorrow be wasting their time talking about RFM, file optimization, predictive analytics and telemarketing?

Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

Nonprofit Consultant Blog

The warning signs for donors (according to the survey), and the reason why some nonprofits failed to meet their guidelines, was the use of high-cost telemarketing or other outside fundraising services. But, he does point out the sophistication of some the spammers research and techniques and asks, "Are your approaches to fundraising emails this sophisticated?" First off, I want to thank all of my readers and subscribers for your support in 2006.

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Fundraising Land Grab

The Agitator

Erica has taken the seminal work of Canadian fundraiser Harvey McKinnon — Hidden Gold — the basic primer on monthly giving, and updated it with the latest techniques, including the use of social media. Telemarketing, both inbound and outbound (including sample scripts) and DRTV. On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor.