Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

In 39% of nonprofits, you’ll find an integrated team, with marketing and fundraising working together on an equal level under the same manager. While the percentage of “integrated” teams versus “separate but equal” teams is similar, we found some stark differences.

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Extend Your Reach with a Staff Messenger Team

Getting Attention

Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of staff messengers a.s.a.p.: I urge you to launch—ask, train, support, and thank— your team of passionate employee messengers.

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Trending Sources

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created. We’ve labeled these teams: Integrated. Should your team structure change as your organization grows?

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Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy , who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that.

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Your Take: All-Staff Marketing Team (Nonprofit Blog Carnival)

Getting Attention

Welcome to the Nonprofit Blog Carnival on Launching and Supporting Your All-Staff Team of Powerful Marketers— the best methods and tools to ask, train, support, and thank your colleagues to be effective insight gatherers and messengers. . Here’s how I train orgs like yours to Extend Your Reach with an All-Staff Messenger Team. I have been working to get the conversation started with my co-workers to get buy in and am getting some positive responses.

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Get Everyone on Your Marketing Team – 3 Steps

Kivi's Nonprofit Communications Blog

On Tuesday, I’m presenting the webinar, Turning Your Whole Staff and Board into an Effective Marketing Team. But there are some very simple things you can do to turn them into a marketing team, whether they know it or not, without really increasing their workload.

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Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Today, let’s look at three more, this time related to work processes, or how to do things better. They can create deadlines, rhythms, and sequences to the work. CALM Marketing Team Nonprofit Marketing Strategy Publication Management

Do you have bad boundaries?

Wild Woman Fundraising

So I wanted to ask you since we’ve both had fundraising jobs and worked in nonprofits for a long time, what happens when people who work at nonprofits don’t have good boundaries? SG: Well, I think boundary issues, there’s really no separating work from life.

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Blending Marketing and Fundraising into Community Engagement Teams

Kivi's Nonprofit Communications Blog

Layla Fry, director of communications for Southwest Key Programs , emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book.

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Why I’m Working with Bloomerang

Kivi's Nonprofit Communications Blog

So it was sort of a big deal, at least in my own head, when I started talking to Jay Love , the CEO of Bloomerang , about working together. In late 2012, Jay decided to create a new kind of donor management and fundraising software, this one with best practices baked right into how it worked. Jay’s work with Tom led him to me. After a few months of chatting over the phone with Jay, I went to Indianapolis earlier this month to meet with his senior team.

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How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.

Recruiting Corporate Partners with a Small Team: The Edge This Nonprofit Has That You Don't [SPONSORED]

Selfish Giving

The nonprofit works directly with manufacturers to create their own line of warm, colorful winter coats made just for kids. However, after an uptick in company requests for sponsorship and cause marketing in 2016, Operation Warm created a dedicated team to focus on corporate partnerships.

People First—4 Steps To Your All-Org Marketing Team

Getting Attention

Here are some examples of how all-org marketing teams work: The person who answers general calls directs callers on with warmth, interest and enthusiasm. Learn more about developing your all-org marketing team: 8 Ways to Build a Team of Effective Messengers.

Christine is Working on Marketing Personas with Her Content Marketing Team

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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7 Steps to Passionate Volunteer Messengers

Getting Attention

There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your team of passionate volunteer messengers. Take these seven steps to launch your team of passionate volunteer messengers.

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Wisdom for Executive Directors Managing Communications Teams

Kivi's Nonprofit Communications Blog

After working closely with more than 100 nonprofit communications directors over the years, I’ve seen just how important a strong working relationship between the executive director and the communications director is.

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What Skills Should a Communications Team Have?

Kivi's Nonprofit Communications Blog

“My name is Matt Silva, and I work for a nonprofit based in San Francisco called EARN. At EARN, we give low-income working families the power to create prosperity for generations. I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions we’ll need to fill for the coming year. While you should decide as a team what your key messages and calls to action are during any given period (e.g.

Team 16

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. It’s hard to predict what will work - so testing matters. There were 18 very smart people on the email team alone, and they often predicted the wrong winners among versions of emails. And just when they figured out what worked, it stopped working. Those only worked for advocacy. M+R had a fascinating post* last week about political fundraising.

Work is a State of Mind, Not a Place

Kivi's Nonprofit Communications Blog

A recent survey of business executives concluded that work isn’t really a place any longer — it’s a state of mind. Marketing Team Nonprofit Communications nptech Professional Development

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

million marketing budget funding the work of three departments and 13 staff members. The tension grew by the moment as my team struggled to serve both areas with the same resources. Now, just over two years later, I find myself at a much different organization— Meals on Wheels of Central Maryland—working in a much different way. Our team goes beyond ringing the doorbell and handing over a meal to provide wellness evaluations and connections to related services.

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!


Then get back to work. The post A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds! I give you permission to read this list but only if you’ll count to three afterward. Let it sink in. Then DELETE IT! Forget about it.

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

Communications work is complicated enough as it is. You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. This person is the one doing the work.

Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Check out our research on the difference types of communications teams and which are most effective. Like a lot of us, Greg’s brain doesn’t necessarily work in a straight line from A to B. Let us know how you work with other teams in your organization in the comments below.

5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track

Kivi's Nonprofit Communications Blog

Making a little progress every day is really important to staying motivated and happy in your work. Let us know which ones work best for you! We know that music can motivate us and make us feel more successful when exercising, and the same can be true at work.

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Thrive thru Year End: Together!

Getting Attention

Methods for addressing those pressures are you- and organization-specific, but some game-changing strategies work across the board. The power of teamwork surrounded me this weekend, as I did a triathlon with my beloved Team Triumph pals. All-Org Marketing Team

Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. Marketing Team Nonprofit Communications Trends

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Build Your Message Team: Part 4—Grow Energy, Insights & Skills

Getting Attention

This is the last in a series of posts outlining the steps to building a team of effective messengers, following Part 1: Why & What, Part 2: Groundwork and Part 3: Skill Building. You should: Trumpet successes with specifics, in one-to-one and all-team communications.

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Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

Two nonprofits recently shared with me how they made this work for them. Scarlett says it took awhile to get everyone on board, but investing time in building good relationships with everyone she works with has paid off. Marketing Team Photography

The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

Work on what happens next during the meeting. As a communications director, you need to ensure that several different kinds of meetings are taking place at your organization so that you can do your best work. It just depends on what works best for your organization.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

It takes a team, and everyone contributes something critical to the overall success. Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively.

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Making It Work – Nonprofits and Pro Bono Creative

Getting Attention

I recently spoke with Patricia Courtois, Principal of Clarke Advertising and Public Relations (based in Sarasota, Florida), about how to make it all work from both sides of the fence.

Working with Bosses and Volunteers

Get Fully Funded

How to Work With Bosses and Volunteers to Raise More Money. I spoke to them about working with bosses and volunteers in fundraising, especially when you don’t like your boss or volunteer. I remember working as a Development Director and not liking my boss much.

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two totally different projects, you are working way too hard. Best of all, you can participate in the Accelerator as a team.

Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). Identify a small group of folks most likely to succeed as your first team of messengers. You can mix and match these traits to compose a powerhouse team of fundraising ambassadors.

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast. And – the people working there were really nice and tried to sell it – explaining the cause, etc.

Getting Other People to Meet Your Deadlines

Kivi's Nonprofit Communications Blog

It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. Or your supporters will forget who you are and why the work matters. You might suggest that they block out time to do the work.

Ep210: This Company's Street Teams Panhandle for Change for Alzheimer Patients

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association.

Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

I haven’t been given permission or authority to make this decision or to do this work. And if that doesn’t work, be even bolder and make those hard choices yourself. It’s hard work, but it’s time to step up. .

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6 Ways to Train All-Org Messengers

Getting Attention

The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain. Asking works far better than guesswork in uncovering what’s hold your ambassadors back. All-Org Marketing TeamFlickr: Chip Griffin.

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

But a staff member, board member, volunteer or artist may work, too. This was part of the #ICPTakeTen takeover campaign that focused on ICP School alumnae working on women’s issues.” Curator at work. Image Source: p/dzN6Vp.