Extend Your Reach with a Staff Messenger Team

Getting Attention

Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of staff messengers a.s.a.p.: According to the report : 50% post messages, pictures or videos.

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Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Powerful videos require planning, lots and lots of planning.

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Trending Sources

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Keep Your In-House Team Small and Focused.

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Joshua Clay.

How WE Do It! The Best Video Ever

Getting Attention

This video from Make It Work —a community making things better for hardworking women, men and families across the country—works wonders. We can laugh at the video, and ourselves. I’m going to follow up with the team there to find out, and I’ll let you know.

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People First—4 Steps To Your All-Org Marketing Team

Getting Attention

Here are some examples of how all-org marketing teams work: The person who answers general calls directs callers on with warmth, interest and enthusiasm. Learn more about developing your all-org marketing team: 8 Ways to Build a Team of Effective Messengers.

The Top 4 Tips for Nonprofit Video Projects

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The author readies for a video shoot. As with any other marketing exercise, developing the right strategy for your video project will come down to three main questions: What is your message? Check out these five tips for nonprofit video. The difference between film and video is art. Knowing the difference between the two is key to selecting a production partner that is right for your nonprofit video project.

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Fast hands get the job done and Team Olek is working non-stop for the Ball. A video posted by @glaad on Mar 21, 2015 at 4:05pm PDT. Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source: https://flic.kr/p/dzN6Vp. p/dzN6Vp.

CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

Selfish Giving

Natasha and her team produce 1-2 minute authentic, actionable and affordable documentaries for purposeful companies and nonprofit organizations. Natasha makes the case for short videos that give viewers a powerful taste of the aspirational goals of a cause.

Having a Book Club at Your Nonprofit

Kivi's Nonprofit Communications Blog

Here is a video we produced for our annual campaign using the reflection of a resident assistant who was moving on to another job. Guest Bloggers Marketing TeamMelinda Billings. We’ve been talking about ways to include other staff members in your work.

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Social Media Revolution 2011 – The new Erik Qualman video

Public Sector Marketing 2.0

Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become.

Call Me Maybe - Video Hangouts & Your Small Nonprofit

Social Media Bird Brain

G+ Hangouts allow you to gather together as many as ten people (including you) in a virtual room with video and have a chat. Think of being able to get your team in a room no matter where they are (there's a Google Hangout app for smartphones and tables). Here's a reason you should be on Google+ - hangouts. Think of being able to get some of your board members in a virtual room for a quick.

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Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

Sorry the video quality is so bad, but what Robert says is worth listening to!). Blogging Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy interview VolunteerMatch

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

The Challenge: To increase qualified entries to, and votes for, the 2015 doGooder Video Awards. I responded because they: Asked clearly for what they wanted (for me to invite folks to submit videos, then vote).

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What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. First, it requires a video.

A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

The video was created in PowerPoint and set to music purchased from a royalty-free service online. The print piece hit mailboxes last week, and we uploaded the video to our website and social media soon after. Annual Reports Graphic Design Guest Bloggers Nonprofit Communications Video

Use Compelling Models to Build Marketing Buy-In

Getting Attention

3) If your observations and gut tell you that watchers are moved, provoked or startled by the video, re-open the marketing conversation to ask, “What steps do you think the Dalit Freedom Network team took to create this video, before they even touched a camera ?”

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Add links to extra features—video, audio, additional web pages—compiled by the editorial team, and tweak the page designs as needed. Amy simply underlines, knowing that the team will want to adjust styles later on, when we view the draft online. Eileen Fisher.

Build Your Message Team: Part Three—Skill Building

Getting Attention

Invite your entire message team to a briefing and skill-building session: Invite your message team to join you for an in-person messenger training focused on training, practice and feedback. Note: If your team is geographically dispersed, hold a video training session.

The Accelerator: Do What Normally Takes 3 Months in Just 6 Weeks

Kivi's Nonprofit Communications Blog

We are starting with the “progress reporting” communications that are on everyone’s to-do list at year end — annual reports, thank you videos, and dashboards. And we coach you and your team through any rough patches , making sure you don’t fall off track.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For Instagram users, Buffer has Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach. John Haydon asks Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy? Need help forming volunteer teams? Happy Friday!

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Terrific Resource For Web Teams

The Agitator

It’s a great resource for your web development team … even if that team is just you! Tags: Don't Miss these Posts blogging communications nonprofit management nonprofits online activism online advocacy online fundraising online publishing online video From Smashing Magazine , here are some excellent "best practices" prepared expressly for nonprofit websites.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Video. Watch our video. Welcome to the Team. Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here are 3 Types of Videos Nonprofits Should Stop Producing. June 30: Build Your Powerhouse All-Org Team of Marketers, Part 2: Jumpstart Your Insight Gathering Team [3-part webinar series and workshop. Happy Friday!

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Honor Your Heroes!

The Agitator

It doesn’t need to be as slick as this video from Charity:Water. It’s as easy as this simple video by CentroNia in Washington, DC. And provides an appealing glimpse of the CentroNia staff team. communications Don't Miss these Posts donor retention fundraising loyalty nonprofits online fundraising online videoYour donors and volunteers, that is. No frills. Engaging. Shows those benefiting while celebrating the donors & volunteers who make it happen.

Grants Available for American Nonprofit Organizations Using Computers, Technology, or Video Games to Educate

Seeking Grant Money Today

The foundation is accepting grant applications from nonprofit organizations that provide programs and services utilizing technology and/or computer and video games to educate America's youth and young adults (ages 7 to 18). From The Foundation Center. [If If you are interested in more information about this grant opportunity, click "Link to Complete RFP" at the end of this post].

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Next, invite prospective team members to participate. I recommend that you ask team members to help at most once or twice a month, asking for no more than 5 to 10 minutes of their time for each ask.

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Do major gift and planned gift staff need “sales managers”?


The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. Here’s a great video that explains how to do it. . Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in giving away their hard-earned cash.

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OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. Van, I hope you and your team will share out what works, what doesn’t, and how other orgs and causes can use this technique to build the empathy necessary to motivate action. And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video.

Day in the Life of a Nonprofit Communicator – Sarah Tarnopolsky

Kivi's Nonprofit Communications Blog

11:30 am – I email the producer of a new donor thank you video we are working on. I then start looking through student letters I’ve recently received to select possible participants for the video. 5:30 pm – Team sports practice. Sarah Tarnopolsky.

8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

J Campbell Social Marketing

Ally360 created this nifty infographic to help nonprofit marketers and fundraisers get buy-in from their teams and their supervisors. Thank and encourage donors with videos that inspire them to get involved. Hard to believe but #GivingTuesday is only a little over one month away!

Thanks—Make It Memorable & Meaningful (Case Study)

Getting Attention

I was truly moved last week when I stumbled on this wonderful hug-in-a-video created by ONE to thank volunteers during Volunteer Appreciation Week. The video opens up the organization to introduce the people behind the scenes.

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

How to report back to your supporters via annual reports, videos, and dashboards. How to manage your communications team and personal productivity. CALM not BUSY – beyond nonprofit marketing to address communications team management and personal productivity.

More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

We are excited to announce that he has officially joined our team of advisers along with Kerri Karvetski and Nancy Schwartz. After all, I don’t think it should surprise anyone who works in nonprofit communications that strong photos and videos are essential to getting attention.

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Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. Thank you videos are a great approach here. Check out my thank you video playlists on YouTube for inspiration.

Action Kitchen: A Top Chef Fundraiser, Team Builder

Selfish Giving

Our time at the Action Kitchen was part of a staff retreat that broke our development office into two competing teams. Each team had a fridge full of food and a Seaport chef to help with our creations. After the competition–which my team unfortunately lost!–we

What?! An Obama Online Campaigning Mistake?

The Agitator

Could it be that the “B Team” is running his online campaigning in 2012? Video-Commerce.org recently ran this article, What You Can Learn from Obama’s Video Email Marketing Mistakes. The article also provides five video marketing tips for political campaigns, but in fact they probably have relevance to your online video efforts … 1. Create a user community of fellow video enthusiasts around your video.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lawson-Zilai leads the external communications including celebrity spokespeople, crisis communications, public relations, and video production, and works closely on strategies related to cause partnerships, and digital and social media. I send particular news articles to members of the team.

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YOU Can Make These Dreams Come True (Nonprofit Blog Carnival)

Getting Attention

A team where team members–no matter their titles–share information, ideas, challenges, problems and vision. Volunteer Match asked its team, supporters, partners and volunteers to share their dreams in a powerful video. Watch this video—it’s powerful!

How to Take a Modern Approach to Nonprofit Brand Awareness

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Making the most of social media means implementing the best tools available and few are better than images and video. So evocative, information-dense videos and images are an essential component of a successful marketing campaign. Cancer Research UK has a great example of video marketing for awareness. Their recent video appeal is non-verbal, aesthetically beautiful, and emotionally engaging. Jenny Beswick works with the charity giving Cancer Research team.

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