Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

In 39% of nonprofits, you’ll find an integrated team, with marketing and fundraising working together on an equal level under the same manager. In 37% of nonprofits, you’ll find separate marketing and fundraising teams with different managers, but with equal authority within the organization.

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Extend Your Reach with a Staff Messenger Team

Getting Attention

Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of staff messengers a.s.a.p.: I urge you to launch—ask, train, support, and thank— your team of passionate employee messengers.

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Trending Sources

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. Let’s join forces and build your team together! Register Now: Thursday, October 6 at 1pm EDT.

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Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries ). It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy , who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that.

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Communications Team Models: What’s Best for Your Nonprofit?

Kivi's Nonprofit Communications Blog

In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report , we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end.

Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Getting Attention

I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers. For this month’s carnival post, I’m eager to hear your questions and concerns, tips, and tools on popping your team of all-staff messengers, : What about this approach intrigues and attracts you?

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Get Everyone on Your Marketing Team – 3 Steps

Kivi's Nonprofit Communications Blog

On Tuesday, I’m presenting the webinar, Turning Your Whole Staff and Board into an Effective Marketing Team. But there are some very simple things you can do to turn them into a marketing team, whether they know it or not, without really increasing their workload.

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Empowering Your Team with a Marketing Bank

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit CommunicationsEarlier this afternoon, I hosted this month’s free webinar, Helping Your Staff and Board Become Great Nonprofit Marketers. We will add the recording to our Freebies Page this evening if you want to sign up to watch the recording.

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Blending Marketing and Fundraising into Community Engagement Teams

Kivi's Nonprofit Communications Blog

Layla Fry, director of communications for Southwest Key Programs , emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book.

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10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Sports teams often have to raise money for a variety of reasons. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams. Organize your fundraiser at a time when lots of other teams will be in attendance, such as during a tournament. Goal Kick Fundraiser – This is similar to the fast pitch fundraiser but only for soccer teams.

7 Steps to Passionate Volunteer Messengers

Getting Attention

There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your team of passionate volunteer messengers. Take these seven steps to launch your team of passionate volunteer messengers.

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People First—4 Steps To Your All-Org Marketing Team

Getting Attention

Here are some examples of how all-org marketing teams work: The person who answers general calls directs callers on with warmth, interest and enthusiasm. Learn more about developing your all-org marketing team: 8 Ways to Build a Team of Effective Messengers.

Wisdom for Executive Directors Managing Communications Teams

Kivi's Nonprofit Communications Blog

What words of wisdom would you add for executive directors who want to better manage their communications teams?

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How Employee Matching Gifts Can Help Your Fundraising Team Succeed

Ann Green

Your organization probably holds amazing events that bring your donors together with each other and members of your team. Guest Post by Adam Weinger. Many of you are gearing up for your year-end fundraising campaign.

What Skills Should a Communications Team Have?

Kivi's Nonprofit Communications Blog

I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions we’ll need to fill for the coming year. I was wondering if you’d be willing to share any insights or resources into how best to setup a communications team at a nonprofit. Perhaps a better way to frame my question is this: what skill sets do you think a two- to three-person team should have ? Can you help me answer this question?

Ep187: Evite, Pledgeling Team Up to Turn Birthday Parties Into Fundraisers for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Citron , CEO, of Pledgeling and Victor Cho , CEO of Evite about Evite Donations , which has raised over $1M in donations for 20,000 nonprofit organizations across the United States.

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!

iMarketSmart

The post A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds! I give you permission to read this list but only if you’ll count to three afterward. Let it sink in. Then DELETE IT! Forget about it.

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation.

Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

We highly encourage all staff to take ‘candids’ and forward them to the marketing team,” says Julie. “As As the marketing team has received and posted these photos, the staff have seen that their contributions are important and impactful which, in turn, continues to turn the wheel.”.

How to Use a Street Team to Enhance Your Crowdfunding

Fundraising Coach

One thing I often talk about in my crowdfunding workshops is the importance of creating these campaign evangelists, or an online street team. And when you recruit people to be part of your online street team, one of the most important things is to manage expectations so that everyone is on the same page about what is needed and what can be done. Tell them upfront, “I want you to be a part of my team, and here’s what I need from you.”

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11 Weeks to Go: Launch Your #GivingTuesday Team!

Nonprofit Marketing Blog

First up: Building your #GivingTuesday Team. The most pivotal person on #GivingTuesday is the leader of your team – the Envoy of Enthusiasm. Who is that passionate, committed, ORGANIZED, individual who can quarterback your #GivingTuesday team? The Best December Ever.

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

Each person on the team is assigned a letter to indicate their role related to the project as a whole, or to individual tasks, depending on how you organize the work. Let’s say you have a two-person team with a communications coordinator and a marketing director.

Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Check out our research on the difference types of communications teams and which are most effective. Let us know how you work with other teams in your organization in the comments below. Marketing Team

Thrive thru Year End: Together!

Getting Attention

The power of teamwork surrounded me this weekend, as I did a triathlon with my beloved Team Triumph pals. Here are some ways teamwork can boost productivity and satisfaction in your org : Extend Reach & Results w/Your All-Org Team of Messengers. All-Org Marketing Team

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

You still have time to launch your team of fundraising messengers to spur year-end giving. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects.

Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications TrendsI know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today.

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Build Your Message Team: Part 4—Grow Energy, Insights & Skills

Getting Attention

This is the last in a series of posts outlining the steps to building a team of effective messengers, following Part 1: Why & What, Part 2: Groundwork and Part 3: Skill Building. You should: Trumpet successes with specifics, in one-to-one and all-team communications.

The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

These meetings are about getting ideas, information, concerns, and insights out on the table and shared among team members. You hold these meetings to ensure that work is progressing in a timely way and that team members remain accountable. Another day, another meeting.

Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017

Kivi's Nonprofit Communications Blog

Here’s the first on team staffing, budgets, and salaries. The engagement team at the Neighborhood Christian Legal Clinic is rocking the report cover and our first infographic. Here’s the Team Size Infographic on Flickr | Here’s the Team Size Infographic on Pinterest. The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

It takes a team, and everyone contributes something critical to the overall success. Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively.

Christine is Working on Marketing Personas with Her Content Marketing Team

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Ep212: Nissan Teams Up with Habitat for Humanity to Launch 'Home is the Key'

Selfish Giving

Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key.

Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). Identify a small group of folks most likely to succeed as your first team of messengers. You can mix and match these traits to compose a powerhouse team of fundraising ambassadors.

Ep210: This Company's Street Teams Panhandle for Change for Alzheimer Patients

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5

Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

CALM Marketing Team Nonprofit Communications Professional DevelopmentJust about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back.

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Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. There were 18 very smart people on the email team alone, and they often predicted the wrong winners among versions of emails. M+R had a fascinating post* last week about political fundraising. While political fundraising is its own animal, I do think many of these insights apply to all forms of fundraising.

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

CALM Leadership Marketing Team Nonprofit Marketing Strategy Professional DevelopmentOn more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision.

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Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast. If I’m The Pinup King , this program between Share Our Strength and Shake Shack is fit for one!

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.