How MarketSmart Works With Partners

iMarketSmart

We give direct response agencies and printers ways to use data to develop much more targeted, relevant, and personalized communications. Digital Marketing Fundraising Lead Generation Major Giving Planned Giving fundraising tools fundraising tools and techniques marketsmart non-profit management software nonprofit marketing toolsPeople often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?”

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Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ).

Get to Relevant Messages—In Just 6 Weeks

Getting Attention

A tested tagline ready to launch (although the skills and techniques you learn are applicable for all types of messages for your organization). New or strengthened skills—plus proven tools, templates and processes—to create additional messages that connect , across programs and target audiences. We are so happy with the outcome—a strong tagline that works for all target audiences. Professional Development connect nonprofit marketing tagline focus project target audiences

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Try these tested techniques: Create a rapid-response protocol so you’re ready to go: Identify your organization’s spokespeople, key issues (not everything you focus on), top media targets, process for releasing information, and required resources (i.e. Target Your Outreach.

The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

EveryAction

Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising.

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

EveryAction

Our hope is that you, our loyal reader, can apply some of these techniques in your own digital strategy. This consists of a series of emails targeted specifically to your new audience before you introduce them to the rest of your list. You can swiftly create a welcome series, including crafting your audience with our Create A list tool to using targeted email to make stunning mobile optimized emails.

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How to Connect Your Communications With Your Mission

Kivi's Nonprofit Communications Blog

Rather than using the storytelling technique of “show, don’t tell”, I believe nonprofits would be better served if they adopted a new credo for their communications: Don’t just show, involve. It requires truly involving your target audience in the outcome.

5 Simple Tips to Get More Visibility for Your Nonprofit

J Campbell Social Marketing

Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities. 2) Research the right reporters to target. . Reporters should be targeted the same way as bloggers.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. Targeted media relations begins with understanding what your organization is actually looking to accomplish. Step 4: Identify Your Media Targets.

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Your Deal With Email Subscribers: Part 1

Getting Attention

2) They give us permission to email them in exchange for respect, and targeted content they value. Please share your techniques and ideas here. Pay attention to this fresh approach to creating the most effective email campaigns possible.

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Crowdfunding on Social Media: 4 Design Tips to Drive Donors

J Campbell Social Marketing

Crowdfunding is one of the most influential campaigning techniques to come onto the fundraising scene. A technique that harnesses the power of social media, sharing, and personal networks, crowdfunding allows anyone to create their own fundraising campaign. Guest Post by Fundly.

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9 steps to a powerful fundraising plan

Get Fully Funded

Set your targets. There are 3 fundraising targets that you need to shoot for – raising money, renewing current donors, and acquiring new donors. No matter which fundraising techniques you use, you need to include these three targets. Be very purposeful in your choices.Make sure they will work for your organization and support your targets. Adjust your plan as often as necessary to achieve your goals and hit your targets.

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

New or strengthened skills ready to put to work to create additional messages as needed, for all programs, campaigns and target audiences. I’m so sorry! I forgot to tell you that I’m guiding a limited number of organizations to strengthen their messaging this spring.

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Use a targeted email program to segment your list based on various characteristics, and create custom email series to show alumni that you are invested in them as individuals.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Use a targeted email program to segment your list based on various characteristics, and create custom email series to show alumni that you are invested in them as individuals.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. “It’s a proven technique and, if you’re going to compete for donors, a strong competitive advantage.” Learn more: Create personas to bridge the gap with your target audiences.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Begin by identifying your target audiences and prioritize segments of each that share wants, needs and preferences. Keep in mind that with this kind of social listening, you won’t know who’s talking and how that person maps (if at all) to your targets. That’s incredible targeting!

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Join Me – The Art & Science of Nonprofit Marketing – June 23 w/Special Discount

Getting Attention

Tara and I will guide you through the smartest ways your nonprofit can engage your target audiences on a tight budget—and how to convince others in your organizations how and why they should invest in marketing. We’ll introduce a bit of theory — to connect what you’ll be doing here to organizational and marketing planning — but focus mainly on practical techniques and case studies.

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4 Doable Ways to Get Closer & Boost Action

Getting Attention

Begin by identifying your target audiences and prioritize segments of each that share wants, needs and preferences. Keep in mind that with this kind of social listening, you won’t know who’s talking and how that person maps (if at all) to your targets. That’s incredible targeting!

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How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

It’s one of the most reliable techniques there is (as long as you know your audiences well enough to be confident that they’ll get it — the same criterion for integrating humor into your communications).

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

Targeted. Many nonprofits use the “spray and pray” technique—pitching their story everywhere and praying that somebody picks it up. For many nonprofits, media relations isn’t a high priority.

A Beginner’s Guide to Analytics for Nonprofits

Twenti

If you do not refine your digital strategy to the most effective techniques, then you are going to be spending more money for less results. by Zoe Allen. Analytics can help you make smarter financial decisions to increase your donations – what’s not to love? What are analytics?

One within the a lot more Disregarded Selections for Aid Me with My Essay

SocialButterfly

Poetry essays are remarkably altogether targeted right on recognizing the tricky and hard meanings and theory technique guiding the tough wordings of poetry which may be described as a modest ache staking for many college college students. Groundwork prior to deciding to design the essay. Create a resolution about what type of essay you absolutely need to compose.

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Get to Know Your Target Audiences. Pinpoint no more than three target audiences, those who can do the most to move your marketing goals forward in 2012, and who are most likely to do so.

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone? 5) Promote your Event through targeted ads.

The Simply writing Essays Mask

SocialButterfly

Contact us and discover how our custom made college essay company technique can aid you. Its intent is almost always to wide open a wonderful viewpoint to the targeted theme. You will definitely get in touch with your editor and supply your requirements.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

You are absolved of this sin if…you have a highly targeted audience. One-word subject lines used to be the hot new technique, but the party’s over. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online.

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Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. Social Marketing: The systematic application of marketing along with other concepts and techniques to achieve specific behavioural goals for social good (e.g.

Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

The sores on my feet looked infected and made it excruciating to walk…” Be creative with storytelling techniques and media. Guest blogger Kimberlee Roth , one of our team’s valued writers, has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications.

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Fundraising Consultants: When Should You Hire One?

Fundraiser Ideas

Fundraising consultants can offer valuable insight into the techniques and strategies most likely to attract new donors in today’s competitive fundraising environment. Targeted Messages. An area in which fundraising consultants can often produce improved results is in targeting the specific audiences most likely to respond to appeals for funding.

Do you really need to buy a planned giving website?

iMarketSmart

of the site’s target audience. Instead, they are web pages designed to capture and nurture engagement using offers that resonate with supporters— not legalese, sophisticated planning tools and techniques. In most cases, for most nonprofits… NO!

How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

It’s one of the most reliable techniques there is (as long as you know your audiences well enough to be confident that they’ll get it — the same criterion goes for using humor in your communications).

The shift to BYOD

Public Sector Marketing 2.0

The purpose of this training would be to make employees aware of the technological risks associated with digital engagement and the latest malicious techniques being used by hackers such as: Use of social networking sites to enumerate users.

Thankful and Re-Energized

Public Sector Marketing 2.0

A quick refresher: Social Marketing (not to be confused with social media marketing) is defined as “a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual.

The Girl Effect

Public Sector Marketing 2.0

This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

You can do it in-person or with remote tools , but the most important part is that you observe people who closely match your target audience. Spencer Brooks. Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. Kristina.

Take Thanking Your Donors to the Next Level

Ann Green

From now on they should get specialized appeals and other communication targeted to monthly donors. Stewardship Techniques to Build Donor Relationships. Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors?

The Ultimate Guide to Digital Marketing for Nonprofits

Twenti

Digital marketing includes a diverse range of methods, including both organic (or unpaid) and paid marketing techniques. Social media ads can be targeted to only appear to certain groups that would be most likely to support your cause. by Zoe Allen.

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Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line. Below is an example of this technique by the Humane Society of the U.S.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

For charity clients with tiny budgets I use a modified version of one of Levinson’s tried and true techniques; the ‘seven sentence marketing plan.’ The third sentence explains who your target audience is. Even if you sell soap, your target market is not the whole world. If your cause is small, marketing it can be tricky.

How to get mobile donors to convert

DonorDigital

Like conversion optimization in general—no technique is guaranteed to work best for your organization. In this way you’ll avoid optimizing for the needs of testers—whose behavior may differ markedly from your target audience.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

These techniques are all easy to apply on web donation pages. If error guidance is not highly targeted and specific, users get frustrated and typically abandon the transaction process right there. #5: