How MarketSmart Works With Partners

iMarketSmart

We give direct response agencies and printers ways to use data to develop much more targeted, relevant, and personalized communications. Digital Marketing Fundraising Lead Generation Major Giving Planned Giving fundraising tools fundraising tools and techniques marketsmart non-profit management software nonprofit marketing toolsPeople often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?”

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Get to Relevant Messages—In Just 6 Weeks

Getting Attention

A tested tagline ready to launch (although the skills and techniques you learn are applicable for all types of messages for your organization). New or strengthened skills—plus proven tools, templates and processes—to create additional messages that connect , across programs and target audiences. We are so happy with the outcome—a strong tagline that works for all target audiences. Professional Development connect nonprofit marketing tagline focus project target audiences

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Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ). A tested tagline ready to launch (although the skills and techniques you learn are applicable for all types of messages for your organization).

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Try these tested techniques: Create a rapid-response protocol so you’re ready to go: Identify your organization’s spokespeople, key issues (not everything you focus on), top media targets, process for releasing information, and required resources (i.e. Target Your Outreach.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising.

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

EveryAction

Our hope is that you, our loyal reader, can apply some of these techniques in your own digital strategy. This consists of a series of emails targeted specifically to your new audience before you introduce them to the rest of your list. You can swiftly create a welcome series, including crafting your audience with our Create A list tool to using targeted email to make stunning mobile optimized emails.

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The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

EveryAction

Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Utilizing tools such as Facebook’s lookalike algorithms and similar modeling strategies, savvy organizations are using technology to identify and target likely supporters with precision.

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Empathy Map Your Way to Relevant Messages

Getting Attention

Note from Nancy: This Empathy Mapping technique is the perfect complement to developing personas —learn how to do that here. but select no more than three broad groups as your targets. So three target audiences, and a max of three segments for each—that’s all any of us can engage. Note from Nancy: This Empathy Map technique is the perfect complement to developing personas —learn how to do that here. Please share your techniques here.

Your Deal With Email Subscribers: Part 1

Getting Attention

2) They give us permission to email them in exchange for respect, and targeted content they value. Please share your techniques and ideas here. Pay attention to this fresh approach to creating the most effective email campaigns possible. It builds on famed psychologist Abe Maslow’s hierarchy of needs and, although created for for-profit marketers, is equally relevant for us cause communicators and fundraisers.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. Instead of blasting your next release to every media outlet on your or your agency’s press list, take some time to think about who you really want to reach, tailor your message to the outlets you’re looking to target, and spend some time with personal outreach to those targets. Step 4: Identify Your Media Targets. Photo by Jeronimo del Villar.

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Join Me – The Art & Science of Nonprofit Marketing – June 23 w/Special Discount

Getting Attention

Tara and I will guide you through the smartest ways your nonprofit can engage your target audiences on a tight budget—and how to convince others in your organizations how and why they should invest in marketing. We’ll introduce a bit of theory — to connect what you’ll be doing here to organizational and marketing planning — but focus mainly on practical techniques and case studies.

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How to Connect Your Communications With Your Mission

Kivi's Nonprofit Communications Blog

Rather than using the storytelling technique of “show, don’t tell”, I believe nonprofits would be better served if they adopted a new credo for their communications: Don’t just show, involve. It requires truly involving your target audience in the outcome. When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications.

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

Here’s what your peers who have completed the Project tell me they’re particularly excited about — In addition to learning how to develop messaging that strongly connects with their audiences and motivates them to act, they finished the program with: A new tagline ready to use (your tagline is what we focus on in the program, although the skills and techniques you learn, and the templates and tools you get, are applicable for all types of messages). I’m so sorry!

March 203

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Use a targeted email program to segment your list based on various characteristics, and create custom email series to show alumni that you are invested in them as individuals. A database built for managing major gifts can streamline and organize this process, allowing alumni fundraisers to save time and effectively target and maximize the asks made of alumni.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Use a targeted email program to segment your list based on various characteristics, and create custom email series to show alumni that you are invested in them as individuals. A database built for managing major gifts can streamline and organize this process, allowing alumni fundraisers to save time and effectively target and maximize the asks made of alumni.

5 Simple Tips to Get More Visibility for Your Nonprofit

J Campbell Social Marketing

Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities. 2) Research the right reporters to target. . Reporters should be targeted the same way as bloggers.

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Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. Social Marketing: The systematic application of marketing along with other concepts and techniques to achieve specific behavioural goals for social good (e.g.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. “It’s a proven technique and, if you’re going to compete for donors, a strong competitive advantage.” We know that their insights will provide rich insights in understanding target audiences and help to make personas even more relevant on a chapter level. Learn more: Create personas to bridge the gap with your target audiences.

One within the a lot more Disregarded Selections for Aid Me with My Essay

SocialButterfly

Poetry essays are remarkably altogether targeted right on recognizing the tricky and hard meanings and theory technique guiding the tough wordings of poetry which may be described as a modest ache staking for many college college students. Groundwork prior to deciding to design the essay. Create a resolution about what type of essay you absolutely need to compose.

The Simply writing Essays Mask

SocialButterfly

Contact us and discover how our custom made college essay company technique can aid you. Its intent is almost always to wide open a wonderful viewpoint to the targeted theme. You will definitely get in touch with your editor and supply your requirements.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Begin by identifying your target audiences and prioritize segments of each that share wants, needs and preferences. Keep in mind that with this kind of social listening, you won’t know who’s talking and how that person maps (if at all) to your targets. That’s incredible targeting! This technique is ages old but works well, as long as you ask just one or two quick questions.

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Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone? 5) Promote your Event through targeted ads. The best part of Facebook’s ad platform (and all that data they collect on their users) is the ability to target the Event to just the audience that you want to reach, based on demographics, behavior, location, and more.

Fundraising Consultants: When Should You Hire One?

Fundraiser Ideas

Fundraising consultants can offer valuable insight into the techniques and strategies most likely to attract new donors in today’s competitive fundraising environment. Targeted Messages. An area in which fundraising consultants can often produce improved results is in targeting the specific audiences most likely to respond to appeals for funding.

4 Doable Ways to Get Closer & Boost Action

Getting Attention

Begin by identifying your target audiences and prioritize segments of each that share wants, needs and preferences. Keep in mind that with this kind of social listening, you won’t know who’s talking and how that person maps (if at all) to your targets. That’s incredible targeting! This technique is ages old but works well, as long as you ask just one or two quick questions.

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How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

It’s one of the most reliable techniques there is (as long as you know your audiences well enough to be confident that they’ll get it — the same criterion for integrating humor into your communications). Metaphors are a simple and proven way to build connection with your target audiences. Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding.

The Girl Effect

Public Sector Marketing 2.0

This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

Targeted. Many nonprofits use the “spray and pray” technique—pitching their story everywhere and praying that somebody picks it up. For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters.

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Get to Know Your Target Audiences. Pinpoint no more than three target audiences, those who can do the most to move your marketing goals forward in 2012, and who are most likely to do so. Get to know them via any or all of these techniques: Develop personas or profiles that typify a member of each audience or segment. The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

You are absolved of this sin if…you have a highly targeted audience. One-word subject lines used to be the hot new technique, but the party’s over. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. Email subject lines have one main job—to get your email opened. You have two seconds to grab your reader’s attention. That’s a lot of pressure. So avoid these avoidable mistakes.

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An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

For charity clients with tiny budgets I use a modified version of one of Levinson’s tried and true techniques; the ‘seven sentence marketing plan.’ The third sentence explains who your target audience is. Even if you sell soap, your target market is not the whole world. If your cause is small, marketing it can be tricky.

Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

The sores on my feet looked infected and made it excruciating to walk…” Be creative with storytelling techniques and media. Depending on your target demographics and subject matter, consider using comic strip-style image series, slideshows, before-and-after photographs or photo essays with compelling captions and accompanying narrative for context.

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How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

It’s one of the most reliable techniques there is (as long as you know your audiences well enough to be confident that they’ll get it — the same criterion goes for using humor in your communications). Metaphors are a simple and proven way to build connection with your target audiences. Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding.

Crowdfunding on Social Media: 4 Design Tips to Drive Donors

J Campbell Social Marketing

Crowdfunding is one of the most influential campaigning techniques to come onto the fundraising scene. A technique that harnesses the power of social media, sharing, and personal networks, crowdfunding allows anyone to create their own fundraising campaign. While anyone can construct a crowdfunding campaign, not all campaigns will reach their target goals. Guest Post by Fundly.

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Do you really need to buy a planned giving website?

iMarketSmart

of the site’s target audience. Instead, they are web pages designed to capture and nurture engagement using offers that resonate with supporters— not legalese, sophisticated planning tools and techniques. If you haven’t (come on now… be honest), then you are not the person who should be judging your PG web site because you’re not in the target market! In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website.

Thankful and Re-Energized

Public Sector Marketing 2.0

A quick refresher: Social Marketing (not to be confused with social media marketing) is defined as “a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual. Over the course of the last 14 months, I have enjoyed the privilege of working in Dar Es Salaam, Tanzania on three separate occasions.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

As always, I like to start with a definition: “ Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites. The FitBit application then created targets for me (caloric intake, activity level , etc…).

A Beginner’s Guide to Analytics for Nonprofits

Twenti

If you do not refine your digital strategy to the most effective techniques, then you are going to be spending more money for less results. Knowing this allows you to investigate your other campaigns to work out if it is the platform that is not getting the results, or if it is the particular ad you are using, or if your targeted advertising is not set to the right demographics. by Zoe Allen.

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line. In the example below from PETA, a donor prospect can see the name (first name & last name initial), location, and recency of gifts made by other PETA supporters: Why this technique can work: Humans are social creatures hard-wired to follow the herd.

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

You can do it in-person or with remote tools , but the most important part is that you observe people who closely match your target audience. Want to learn the specific techniques Brooks Digital uses to reveal website issues in Google Analytics (including the demographics report we mentioned in this article)? Spencer Brooks. Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. Kristina. Guest Post by Spencer Brooks.

How to get mobile donors to convert

DonorDigital

Like conversion optimization in general—no technique is guaranteed to work best for your organization. Consequently, with A/B tests targeting mobile users it’s difficult to determine whether conversion rate disparities are due to differences in load times or differences in how visitors react to the content itself. In this way you’ll avoid optimizing for the needs of testers—whose behavior may differ markedly from your target audience.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

These techniques are all easy to apply on web donation pages. If error guidance is not highly targeted and specific, users get frustrated and typically abandon the transaction process right there. #5: While donor anxiety about page security cannot be eliminated entirely, you can lessen its impact with targeted and timely reassurances. These six techniques test-driven on e-commerce checkout pages are well worth trying to improve conversions on your web donation pages.

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The Best of Social Marketing in 2016

Social Marketing and Social Change

Direct observation techniques are useful with caregivers of children and medical providers. However, many social marketing textbooks extend the metaphor beyond this relatively circumscribed use, applying it instead to justify the targeting of social marketing interventions at these ‘ upstream’ forces. Many mobile health apps target high-need, high-cost populations, but gaps remain. What are some of the best papers published in social marketing this past year?

Want to get younger donors? Give them themselves.

GenerationYGive

are getting free use of a car for 6 months, but what caught my attention here is that Ford's campaign is one in what I believe is a trend that has been around for a while in the commercial world-- creating a sense of "you be the judge" when targeting younger consumers. This is not suprising-once someone figures out how to grab a target group's attention, almost everyone interested in that target group inevitably follows, rendering the "new" technique not so new.