You Are Not Your Target Audience
Kivi's Nonprofit Communications Blog
JANUARY 19, 2011
Putting aside for a moment whether we should call them “target audiences or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Now, there are several others on the board who are not members of this target audience, primarily white men and women of various ages, most significantly older.