Do you aim your messages at supporters or targets?

iMarketSmart

Think of your audience as supporters, not targets. Don’t treat your supporters like targets or they’ll treat you like you don’t exist. The post Do you aim your messages at supporters or targets?

Target 130

The simplest targeting approach for uncovering planned gifts

iMarketSmart

So, if you’re marketing budget is tight and you’re looking to uncover hidden gifts, why not target your staff and you network of estate planning advisers first? But they are great targets as well.

Target 151

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

During the segment on getting to know your target audiences, D.D. segment) her target audiences into three distinct groups that use the park: Families with young children.

You Are Not Your Target Audience

Kivi's Nonprofit Communications Blog

Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Now, there are several others on the board who are not members of this target audience, primarily white men and women of various ages, most significantly older.

Target 139

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. Organic Post Interest Targeting. Drew Bernard.

Target 204

Connecting with Your REAL Target Audience

Kivi's Nonprofit Communications Blog

Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success.

Target 130

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

So where’s the pink ribbon cause marketing targeted at men? My travels yesterday took me to a suburban Ulta Beauty store. There was a great deal of cause marketing going on there, none of it… not surprisingly… aimed at a someone like me. But why not?

Target 130

Who Should Set Fundraising Targets?

The Agitator

Faithful Agitator reader Reinier Spruit at Greenpeace International and 101fundraising blog has shared the results of his interesting survey on setting fundraising targets … We are going down … We have no target! His survey of 103 fundraisers reported that: 29% set their own targets; 53% proposed a target to their manager, who made the final decision; 14% receive a target from “their boss”; and, 4% work without a target (as Reinier says: “Ouch!”).

HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target

iMarketSmart

The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.

Press 141

Easy targets

Mission Paradox Blog

As I mentioned in a Tweet last week (@missionparadox), Board members tend to be very easy targets for artistic scorn and ridicule.  This week, I want to switch tracks a bit and talk about the Board of Directors.   They tend to be more financially secure then the artists they work with, which can cause tension.    They also have a significant amount of power and influence within the organization, which is another area of tension.

Target's Gift Card Cause Marketing for St. Jude

Cause Related Marketing

Tags: Garmin Target St.

Cards 130

VolunteerMatch Enters into Sweet Cause Marketing Deal with Ben and Jerrys and Target

Cause Related Marketing

Tags: Target Scoop it Forward Ben and Jerrys Robert J.

Target 130

Target Audience: A Lesson from Politics

Mission Minded

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

Where is your target audience spending money?

Wild Woman Fundraising

How much do people spend in your region and on what? Can you compare and contrast regions? This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit.

Target 130

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. These aren''t hard-core games, just versions of familiar favorites for casual online game-players. The games come from Arkadium and the donation comes from advertising revenue on the site.

Target 122

Target and the National Teacher Appreciation Week

Cause Related Marketing

Tags: Target National PTA Teacher Appreciation Week Chase's Calendar of Events The World's Best Teacher Giftcard Olene Walker

Target 100

Fundraising Flat Says Target Analytics

The Agitator

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. Here’s a summary of Target Analytics report: Donor declines continued in the first half of 2010, but were smaller in magnitude than were in 2009, partly because of the Haiti-related giving.

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

Nonprofit marketing results don’t require the target audience to accept the worldview of the marketer before they take action. If people don’t respond to your nonprofit marketing campaign, it is likely a sign that your nonprofit’s advocacy is not a good match for the target audience.

Target 130

How to Connect with Your Target Audiences – Get to Know Them!

Getting Attention

Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences.

Should Fundraisers Target Boomers?

The Agitator

" Here are Matt’s reasons for targeting Boomers … You will build your career and legacy on their backs. (We Although he was addressing this article to marketers in general, I strongly suspect Matt Thornhill of The Boomer Project would answer nonprofit fundraisers with a resounding "Yes!" We thought we’d start with a personal reason to motivate you to keep reading.) [Ed Ed note: That's Matt speaking.]. They buy things. They try new things.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing

iMarketSmart

Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study. I figured I’d create a watered down version using her post since I get a lot of reach from the Nonprofit Marketing and Fundraising Zone. Thus, I’ve included just the headers from her post below.

Target 100

Newsletter: Sponsor Success Story ; Top Retailers to Target ; Yogurt Company is Now Largest B-Corp in the World

Selfish Giving

The program targets women and men who have stepped out of the workforce for family or personal reasons and are now ready to return and reignite their career — an often-difficult transition for even the most qualified working professionals.

JAM’N 94.5 & Target Make Cause Marketing Wish Come True

Selfish Giving

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year. pieces of home backpackproject target

The Growing Asian American Market, a Likely Target for Cause Marketing

Cause Related Marketing

Likewise, Asian Americans are emerging as a ripe target for cause marketing. Asian Americans are a peach of a target market for cause marketers.

Target 130

Register Now for Free Webinar on Thursday on Defining Your Target Audience

Kivi's Nonprofit Communications Blog

How to Define, Research and Reach Your Target Audience.&# You’ll see how to use that information to craft your campaigns so that they speak directly to these targeted groups, dramatically increasing your effectiveness.

Target 130

National Organization for Women targets women’s rights offenders

DonorDigital

Who do you think is the #1 women’s rights offender? Right wing extremists are trying to downplay the “War on Women” with rhetoric but continue to push anti-women legislation at the state level.

Politics Of Online Ad Targeting

The Agitator

If you’re in the biz of targeting online ads for member acquisition, fundraising or issue persuasion, here are two articles that illustrate the data-driven capabilities that exist. The first deals mainly with the Republican Party’s use of voter registration data to help target GOTV ads into the Yahoo, AOL and MSN ad networks. The second describes Resonate, an online ad network targeting capability that points messages at netizens based upon their issue preferences.

What Do You Think Of IP Targeting?

The Agitator

The capability exists to target email messages to specific consumers (donor prospects?) ” Could represent a powerful targeting tool. A targetable emailing list. Here’s one for you online fundraisers. using their IP addresses, with that information cross-matched with a variety of demographic markers.

CauseTalk Radio Ep22: Cause Marketing Goes Back to School with Target, Boys & Girls Clubs

Selfish Giving

Today, Megan and I chat with Jenna Reck of Target who explains Give With Target, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 CauseTalk Radio Podcast back to school boys and girls clubs cause marketing targetmillion in grants as well as $2.5 million directly to schools via a Facebook voting initiative Then Artis Stevens with Boys and Girls Clubs shares some.

Nonprofits, Gun Makers are Aiming at the Same Target

Selfish Giving

Nonprofits and gun makers are polar opposites in many ways, but not in marketing. That’s what I learned from this Wall Street Journal article on the new CEO of Smith & Wesson , a gun manufacturer since 1852.

How to target your nonprofit ads in Facebook

Fundraising Coach

To target your nonprofit’s ads this well, simply go to [link]. Choose the “Advanced connections&# option as shown here: Facebook already lets you target with great specificity. I was just checking in with Facebook, when an NTEN ad caught my eye. It wasn’t the image.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

Avon has addressed the challenge by launching Mark , which targets 18-30 year olds with bright, fun, less expensive products than Avon’s mainstream line and sold by youthful reps using a heavy dose of social media. The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps.

Youth 100

Target's Local Store Grants Program (Small Grants) Request for Proposals

Seeking Grant Money Today

Target Invites Applications for Local Store Grants Program Deadline: May 31, 2007 Target is accepting applications from organizations in communities where the company does business for its Local Store Grants program. Applicant organizations must be located in communities where Target does business; and must be tax-exempt under Section 501(c)(3) of the Internal Revenue Code or a school, library, or public agency. From The Foundation Center.

Target, JAM’N 94.5 Use Cause Marketing to Help Kids Lift Heavy Load

Selfish Giving

To help kids with this heavy lift the Target at South Bay in Boston and the city’s #1 hip-hop radio station, JAM’N 94.5 , teamed up yesterday for a backpack collection drive. But thanks to the Target, JAM’N 94.5 pieces of home target

Alert! Missing Middle Donors

Getting Attention

Fundraising: Innovations & Research Audience Research donor fundraising Missing Middle nonprofit marketing sea change strategies segmentation targets Try this fundraising mash-up to close the giving gap you might not know you have!

Donors 176

Marketing is easy, right?

iMarketSmart

Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days.

CauseTalk Radio Ep31: Red Cross Targets Millenials with “Saving Zombies”

Selfish Giving

On today’s show, Megan I talk to Jarrett Barrios , CEO of the American Red Cross of Eastern Massachusetts , about SavingZombies.com. The site, which spoofs what some think is a prediction in the ancient Mayan calendar that December 2012 will mark the beginning of an apocalypse (which no doubt will include zombies), encourages Massachusetts residents to prepare a Go Bag filled with all the things they would need to live for three days until it’s safe to return.

Grants for Arts, Reading, and Family Violence Prevention Community Programs from Target

Seeking Grant Money Today

Deadline: May 31, 2009 Target Stores Accepting Applications for Arts, Literacy, and Family Violence Prevention Grants Target offers store grants to support nonprofit programs that impact the arts, early childhood reading, and family violence prevention in the locations where the company does business. Target store grants support nonprofit programs that help prevent family violence, such as parenting classes and family counseling. Target only accepts grant applications online.

Data Driven Campaigns Can Help Small Nonprofits

Social Media Bird Brain

Here's the gist of it: Target your audience for the best returns on your outreach. data segment research measurement targeting Small nonprofit outreachgraphic via Robert Kirrily on Flickr I really dislike numbers, but sometimes it can't be helped. SSIR has a good article about learning from Obama's data-driven campaigns. They make it about measurement, but I make it about reach. Example: Obama's campaign focused on buying ads in places where they could.

Obama 109