You Are Not Your Target Audience

Kivi's Nonprofit Communications Blog

Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Now, there are several others on the board who are not members of this target audience, primarily white men and women of various ages, most significantly older.

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

During the segment on getting to know your target audiences, D.D. segment) her target audiences into three distinct groups that use the park: Families with young children.

Trending Sources

Who Should Set Fundraising Targets?

The Agitator

Faithful Agitator reader Reinier Spruit at Greenpeace International and 101fundraising blog has shared the results of his interesting survey on setting fundraising targets … We are going down … We have no target! His survey of 103 fundraisers reported that: 29% set their own targets; 53% proposed a target to their manager, who made the final decision; 14% receive a target from “their boss”; and, 4% work without a target (as Reinier says: “Ouch!”).

The simplest targeting approach for uncovering planned gifts

iMarketSmart

So, if you’re marketing budget is tight and you’re looking to uncover hidden gifts, why not target your staff and you network of estate planning advisers first? But they are great targets as well.

Plan 31

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. Organic Post Interest Targeting. Drew Bernard.

What Do You Think Of IP Targeting?

The Agitator

The capability exists to target email messages to specific consumers (donor prospects?) ” Could represent a powerful targeting tool. A targetable emailing list. Here’s one for you online fundraisers. using their IP addresses, with that information cross-matched with a variety of demographic markers.

How to target your nonprofit ads in Facebook

Fundraising Coach

To target your nonprofit’s ads this well, simply go to [link]. Choose the “Advanced connections&# option as shown here: Facebook already lets you target with great specificity. I was just checking in with Facebook, when an NTEN ad caught my eye. It wasn’t the image.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).

HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target

iMarketSmart

The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.

Press 12

Get to Relevant Messages—In Just 6 Weeks

Getting Attention

New or strengthened skills—plus proven tools, templates and processes—to create additional messages that connect , across programs and target audiences. We are so happy with the outcome—a strong tagline that works for all target audiences. Professional Development connect nonprofit marketing tagline focus project target audiences Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service.

How to get tons more traffic for your nonprofit blog

Wild Woman Fundraising

blogging blogging 101 how do i make a blog how should i comment how to blog how to get traffic mazarine treyz nonprofit blog nonprofit blogging not for profit blog targeted traffic The Wild Woman's Guide to Social Media what can commenting do for me what is commenting what should my blog say

Data Driven Campaigns Can Help Small Nonprofits

Social Media Bird Brain

Here's the gist of it: Target your audience for the best returns on your outreach. data segment research measurement targeting Small nonprofit outreachgraphic via Robert Kirrily on Flickr I really dislike numbers, but sometimes it can't be helped. SSIR has a good article about learning from Obama's data-driven campaigns. They make it about measurement, but I make it about reach. Example: Obama's campaign focused on buying ads in places where they could.

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. The new functionality provides the option to indicate which contact records were targeted for the ads, allowing users to measure results of how those ads increase supporter participation and engagement.

Got Writers’ Block? Ask these 3 questions

Getting Attention

Define your target audiences, and be as specific as possible. Writing message development personas target audience writingI’m pleased to welcome back guest blogger, Kimberlee Roth , one of our team’s valued writers.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

Avon has addressed the challenge by launching Mark , which targets 18-30 year olds with bright, fun, less expensive products than Avon’s mainstream line and sold by youthful reps using a heavy dose of social media. The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps.

Target Gives, Facebook Votes

GenerationYGive

Many of us have heard thru some way or other that the Target corporation gives away 5% of its income to various do-gooding, which, as it turns out, comes out to be about $3 million a week. On it's Facebook page, Target is letting people vote for one of ten organizations that should get the cash. This is what differentiates organizations with a targeted, engaged, and wholistic donor engagement strategy and those who don't.

Connecting with Your REAL Target Audience

Kivi's Nonprofit Communications Blog

Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public&# and instead focus on the specific groups of people who matter most to your success.

A Model Cause Marketing Tactic You Could Use in Your Campaign

Cause Related Marketing

Nine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief.

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing

iMarketSmart

Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study. I figured I’d create a watered down version using her post since I get a lot of reach from the Nonprofit Marketing and Fundraising Zone. Thus, I’ve included just the headers from her post below.

Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

Here’s exactly what you’ve been asking for : my hands-on, limited-enrollment program designed to guide you step by step to craft messages that connect quickly and strongly with your target audiences and spur them to action, the Tagline Focus Project ( TFP ).

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

So where’s the pink ribbon cause marketing targeted at men? My travels yesterday took me to a suburban Ulta Beauty store. There was a great deal of cause marketing going on there, none of it… not surprisingly… aimed at a someone like me. But why not?

Where is your target audience spending money?

Wild Woman Fundraising

How much do people spend in your region and on what? Can you compare and contrast regions? This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit.

Nonprofits, Gun Makers are Aiming at the Same Target

Selfish Giving

Nonprofits and gun makers are polar opposites in many ways, but not in marketing. That’s what I learned from this Wall Street Journal article on the new CEO of Smith & Wesson , a gun manufacturer since 1852.

Easy targets

Mission Paradox Blog

As I mentioned in a Tweet last week (@missionparadox), Board members tend to be very easy targets for artistic scorn and ridicule.  This week, I want to switch tracks a bit and talk about the Board of Directors.   They tend to be more financially secure then the artists they work with, which can cause tension.    They also have a significant amount of power and influence within the organization, which is another area of tension.

Target's Gift Card Cause Marketing for St. Jude

Cause Related Marketing

Tags: Garmin Target St.

VolunteerMatch Enters into Sweet Cause Marketing Deal with Ben and Jerrys and Target

Cause Related Marketing

Tags: Target Scoop it Forward Ben and Jerrys Robert J.

Advice To a Promotional Products Company

Cause Related Marketing

Tags: Target Timberland imprinted promotional items City Year

Target and the National Teacher Appreciation Week

Cause Related Marketing

Tags: Target National PTA Teacher Appreciation Week Chase's Calendar of Events The World's Best Teacher Giftcard Olene Walker

Integrated Cause Marketing with Starbucks and MSNBC

Cause Related Marketing

Previously bags of Starbucks’ Morning Joe coffee were available exclusively at Target and Starbucks locations. One wonders how the end of Target’s exclusivity agreement played out.) Target Joe Scarborough Howard Schultz Pledge Starbucks MSNBC Howard Schultz DonorsChoose.org

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash.

Should Fundraisers Target Boomers?

The Agitator

" Here are Matt’s reasons for targeting Boomers … You will build your career and legacy on their backs. (We Although he was addressing this article to marketers in general, I strongly suspect Matt Thornhill of The Boomer Project would answer nonprofit fundraisers with a resounding "Yes!" We thought we’d start with a personal reason to motivate you to keep reading.) [Ed Ed note: That's Matt speaking.]. They buy things. They try new things.

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. These aren''t hard-core games, just versions of familiar favorites for casual online game-players. The games come from Arkadium and the donation comes from advertising revenue on the site.

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

Nonprofit marketing results don’t require the target audience to accept the worldview of the marketer before they take action. If people don’t respond to your nonprofit marketing campaign, it is likely a sign that your nonprofit’s advocacy is not a good match for the target audience.

How to Connect with Your Target Audiences – Get to Know Them!

Getting Attention

Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences.

Fundraising Flat Says Target Analytics

The Agitator

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. Here’s a summary of Target Analytics report: Donor declines continued in the first half of 2010, but were smaller in magnitude than were in 2009, partly because of the Haiti-related giving.

The Growing Asian American Market, a Likely Target for Cause Marketing

Cause Related Marketing

Likewise, Asian Americans are emerging as a ripe target for cause marketing. Asian Americans are a peach of a target market for cause marketers.

Register Now for Free Webinar on Thursday on Defining Your Target Audience

Kivi's Nonprofit Communications Blog

How to Define, Research and Reach Your Target Audience.&# You’ll see how to use that information to craft your campaigns so that they speak directly to these targeted groups, dramatically increasing your effectiveness.

Your Key to Connection – Take the “Other” to Lunch

Getting Attention

Audience Research community know the other message development nonprofit branding Nonprofit Communications nonprofit marketing target audience

Politics Of Online Ad Targeting

The Agitator

If you’re in the biz of targeting online ads for member acquisition, fundraising or issue persuasion, here are two articles that illustrate the data-driven capabilities that exist. The first deals mainly with the Republican Party’s use of voter registration data to help target GOTV ads into the Yahoo, AOL and MSN ad networks. The second describes Resonate, an online ad network targeting capability that points messages at netizens based upon their issue preferences.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Instead of blasting your next release to every media outlet on your or your agency’s press list, take some time to think about who you really want to reach, tailor your message to the outlets you’re looking to target, and spend some time with personal outreach to those targets.