Asante Sana Tanzania!

Public Sector Marketing 2.0

The first phase of our project in Tanzania is now over. Some key statistics of Tanzania are as follows. Tanzania is in a very unique position right now where decades of technological evolution are being skipped. The reason I say that Tanzania’s situation is unique is because they will soon adopt most of our IT in the workplace, however they won’t be starting form scratch. Asante Sana (thank you) Tanzania.

Thankful and Re-Energized

Public Sector Marketing 2.0

Over the course of the last 14 months, I have enjoyed the privilege of working in Dar Es Salaam, Tanzania on three separate occasions. Debrief Social Marketing dar es salaam ethics tanzaniaWhile I can’t discuss the details of the work beyond what i have blogged in the past and what is on our CEPSM Facebook Page , I can say that I am absolutely astonished at the level of dedication, commitment and work ethic demonstrated by the Tanzanian team here on the ground.


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You Too Can YouTube

Fundraising 123

For a great example of video storytelling without moving images, check out Epic Change’s video featuring a thank you letter from a student in Tanzania. With a good story as the foundation for your video, your organization can use YouTube to spread your mission and raise money online. Here are some tips for nonprofits venturing into the world of online video: . No video camera? No problem. Videos created with still images, audio, and text can be just as powerful as moving images.

How to Win the Game of Facebook Fundraising

Get Fully Funded

Notice the low goal and the small, solvable problem: Here’s another sample $5 Friday from Beautiful Feet Ministries of Tanzania. Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation.

Why I want to thank you… tweet, tweet

Nonprofit Marketing Blog

The donation will go to building a classroom, orphanage/boarding facility, cafeteria and library at a school in Tanzania! Epic Change launched the original TweetsGiving celebration in November 2008 as a 48-hour celebration of gratitude and giving that successfully raised over $10,000 to build a classroom in Arusha, Tanzania. Here’s what happened in Tanzania: TweetsGiving 2009 from LittlePurpleCow Productions on Vimeo

Three quick buy-in quotes for your next presentation to senior mgmt on social media

Public Sector Marketing 2.0

Hopefully I’ll be able to share a little bit more about some of the work we’re doing in Tanzania by then as well. Well, it’s that time of year again (fiscal year-end for most of our gov clients) during which I apologize for being absent and putting my blogging off to the side.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

I’ve already had the privilege of doing some work in Tanzania and witnessing first hand the empowerment these devices bring to everyday citizens. Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. The findings back then were already profound, as were the overall anticipated trends.

A few updates and learnings

Public Sector Marketing 2.0

I’m very much looking forward to learning more about these initiatives during my stay in Tanzania this coming February. This last month of October has been quite eventful for me in terms of work and travel. Some of the organizations I was privileged to work with on various elements of strategic digital engagement include: Treasury Board. City of Hamilton. Canada Health Infoway. Baycrest. Ministry of Natural Resources (Ontario). Government of Manitoba. Government of Alberta.

Faux Cause Marketing From the CamelBak All Clear Bottle

Cause Related Marketing

So while the All Clear may be a good choice for Garrett, it’s probably not that great an option for the villagers in Tanzania unless their water is clear and unpolluted by dirt, chemical, or metal contaminants. In the May 2013 and June 2013 issues of Outside magazine CamelBak ran an ad for its new All Clear water-purifying bottle that looks for all the world like cause marketing. But it isn’t.

How a “Place” Strategy Can Change the World: Meet ColaLife


ColaLife has already had a successful trial of the program in Tanzania, and currently it’s focusing on spreading awareness of the project and gaining influence by talking with stakeholders and reviewing the strategy and overall plan. Not too long ago, we talked about the importance of social products as part of the marketing mix. For review, the marketing mix is made up of the four p’s: product, price, promotion, and place.

Pre-empted: Catalogs


The thing I find interesting about Changing the Present, is even if I decide to say, give a goat to a family in Tanzania through Heifer, I can choose not to share my name with Heifer. I made my first purchase from a catalog more than 10 year ago (gasp!) when I was in high school and somehow got my hands on a Delia's catalog.

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

At least 15 operators have already announced plans of introducing 3G voice and data services (including among others, Tanzania, Kenya and Nigeria). A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa.

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Getting the whole world to sit in on your cause.


I am not totally removed from the action by being an anonymous "wallet" and handing all the action over to someone else, but I also have stuff to do other than say, making the president of Tanzania feel bad, so I can feel good and do good and do all the other things I've got going on, like blogging.

Giving Epic Thanks

A. Fine Blog

Epic Change is a small organization started three years ago by Stacey Monk and her partner, Sanjay Patel, to support a community in Tanzania. As Stacey explains on the podcast, everything they do comes from creating communities of people who want to share their gratitude and thanks – and to support Mama Lucy’s community in Tanzania. This month’s Social Good podcast is a conversation about Epic Thanks , a program of Epic Change.

Social Media: A Bubble About to Burst


The inspiring Tweetsgiving , developed by Epic Change , raised over $60K over the last three Thanksgiving holidays to build schools in Tanzania. Are your nonprofit staffers addicted to social media? Do they feel that one day Twitter and Facebook are going to bring in the big bucks and build a huge base of activists that will come to your organization’s rescue when you need their help the most?

I’m so grateful this TweetsGiving

Fundraising Coach

raised over $10,000 which built a classroom in Tanzania! As most of you know, I am an avid fan of social media tools like Twitter and Facebook. They don’t replace normal fundraising techniques, but they sure to extend our ability to reach our donors and donor prospects. So this week, I want to tell you about a cool experiment that’s entering its second year: Tweetsgiving.

Five Ways Social Media is Helping to Build Social Justice Movements


A couple of great examples are Twestival which brought together thousands of twitter members all over the world and raised over $250K for Charity:Water and TweetsGiving which raised over $11K last in 48 hours to fund the building of a classroom in Tanzania. As with all popular communications channels, sometimes social media gets a bad rep.

Interview: How to get your colleagues on board with your digital plans

Nonprofit Marketing Blog

As a volunteer led organization by Stacey Monk and Sanjay Patel, they have been able to inspire and mobilize friends and total strangers online to raise money to build two classrooms and a library for Shepherds Junior School in Arusha, Tanzania. As I noted yesterday, Allyson Kapin and Amy Sample Ward have written a new book, Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community.

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

Using the experiences of Uganda and the Mbeya region of Tanzania to illustrate the common factors that contribute to the success of behaviorally-based interventions to reduce HIV transmission: Our findings indicate that substantial HIV reductions in Uganda resulted from public-health interventions that triggered a social process of risk avoidance manifested by [radical] changes in sexual behaviours….Second,