Four Tactics for Amazing Nonprofit Stories

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Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language.

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You Still Have Time to Try These 7 Giving Tuesday Tactics 

Kivi's Nonprofit Communications Blog

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them.

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Trending Sources

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). Tying tactics back to strategy.

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Top Marketing Tactics For 2017

The Agitator

Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.

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Data. Toys. Tactics. Messaging. Human Nature.

The Agitator

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Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Fundraising 123

Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone.

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Raise More Money for Your Organization: Two Tactics

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

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There’s power in exclusivity but are you using it?

iMarketSmart

Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.

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What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified? In other words, should you really be meeting and spending your valuable time with them?

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[RECAP] Two Tactics for Refreshing Your Social Media Strategy in 2016

EveryAction

You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community

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Could December be the month when you will LOSE the most donors?

iMarketSmart

Fundraising Major Giving Planned Giving strategy fundraising techniques Giving Tuesday nonprofit marketing tactics nonprofit marketing tips Philanthropy philanthropy blogI’m worried about fundraisers who get too excited about Giving Tuesday.

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How to ask your board members for year-end gifts

iMarketSmart

Fundraising strategy donor communication tips fundraising do's and don'ts fundraising lessons fundraising pro tips fundraising tactics How to ask for a donation how to ask for year-end gifts letter to board members asking for contribution letter to board members asking for contribution sample board member solicitation letter letter to board of directors guide marketsmart Nonprofit Marketing Blog sample fundraising letter to board members SmartideasI know this is important.

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Are face-to-face meetings with donors overrated?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations

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There’s power in exclusivity but are you using it?

iMarketSmart

They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.

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4 Steps to Stronger Relationships by Sharing a Laugh

Getting Attention

Humor is a “less is more&# tactic. Tactics communications network humor joke message development messaging nonprofit branding Nonprofit CommunicationsHumor is tough to integrate effectively into marketing, especially nonprofit marketing.

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Too Many Choices—Your Greatest Pain Point

Getting Attention

Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. And it’s not just you.

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The Flaw of Tactical Thinking

Mission Paradox Blog

I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that.    It isn't helpful to you. Take a few steps back.    Start with your purpose. 

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Case Study: How to negotiate your nonprofit salary?

Wild Woman Fundraising

Have you been looking for a job a long time and just feel like giving up? Are you getting to the age when you are not interested in accepting $28,000 a year anymore? Yeah, me neither.

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The Rule of 7 vs. 3-to-1 fundraising

iMarketSmart

Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold, Mary once admonished the fundraising team including Jerry saying, “Now, Jerry, one thing you must remember.

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Why you need to think of yourself as a facilitator

iMarketSmart

Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving Charitable Giving Cultivation funding funding tactics fundraising techniques legacy gift marketing major donor fundraising philanthropy blog sustained giving tips

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A response to “Bad Nonprofit Consultants” from Inside Philanthropy

Wild Woman Fundraising

Todd Cohen, editor of the Philanthropy Journal, wrote a blog post on how bad nonprofit consultants can be.

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What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Appeals Board Conflict Cultivating donors Generational clash Leadership appeal letter austin best appeal letter charityhowto checked out board clueless board direct marketing iq fonts grand controls mazarine treyz nonprofit appeal nonprofit direct mail spring 2012 appeal tactics texas tons of money in the mail tons of money in the mail webinar trusted fonts webinarHave you ever tried to write your appeal letter by committee?

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Tactics—Step 4 in strategic communications planning for nonprofits

ImpactMax

Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. flickr/popculturegeek.

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Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)

iMarketSmart

The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart.

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Strategy, tactics or fear

Mission Paradox Blog

  Your marketing tactics need work.   Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1.    Your strategy is incorrect and needs to be adjusted.    You have a misunderstanding of who your target audience. 

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Fundraising Tactics Versus Messaging

The Agitator

I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does.

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Strategy v. Tactic

Mission Paradox Blog

Seth Godin on strategies versus tactics.

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In Praise of Cause Marketing Tactics

Selfish Giving

But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy.

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Don't Love the Tactic

Mission Paradox Blog

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

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Don't Love the Tactic

Mission Paradox Blog

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

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Tactics v. Thinking

Mission Paradox Blog

It's easy to get caught up in the tactics of marketing.  You can also spend a lot of times changing tactics.    I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking.

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Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As

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7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which tactics? You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally!

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First things first: strategy, THEN tactics

Donor Power Blog

Here's Katya's important point: Don't ask questions about tactics till you have strategy. There's no context for almost any tactical question until there's a strategy. The questions people ought to be asking are these: My strategy is X; should I do tactic Y? So many nonprofits are asking if they should blog, or Tweet, or do something in Facebook. Even more keep asking age-old questions about direct mail, like How often should we mail? How long should a letter be?

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Sharing Client Wisdom: Top Ten Survival Tactics for Year-End Processing

JCA Insights

It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy.

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Are You Afraid To Reveal It?

The Agitator

Tactics and tools, not feeling states. I was drawn to a Fast Company article titled What Do People Want When They Give To Nonprofits? I would have thought the answer was pretty easy. Feelings like self-validation, relief (from anger, frustration, fear, etc), recognition, efficacy and connection came to mind. But the article left me disappointed, wandering into areas like “gamifying” donor engagement and using goal progress bars to encourage giving.

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Tactical Philanthropy Takes a Sabbatical

A. Fine Blog

Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.”

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3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

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