Nonprofits Still Aren’t Using Some of the Best Email Tactics

Kivi's Nonprofit Communications Blog

If your email marketing results aren’t all you want them to be, implement some of the tactics mentioned in this post. We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report soon. Please take the survey now and be a part of the report!

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

The post Are Nonprofits Using Common Email Engagement Tactics? We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you. About 50 people participated in each poll.

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Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). What’s unique about this guide to social media—and there are so many out there—is the way authors Melanie Mathos and Chad Norman structure each tactic in a clear and doable five-step sequence: Setup, communicate, engage, fundraise, and measure results.

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. I could create a list of tactics a mile long, but that’s not especially helpful. Instead, here are the 27 communications tactics that are most useful for nonprofits.

Train Your SEO Team to Leverage These Lesser-Used Yet Powerful Tactics

Nonprofit Marketing Insights by GlobalOwls

Train Your SEO Team to Leverage These Lesser-Used Yet Powerful Tactics. Focus on SEO tactics that are Powerful but often Overlooked. Moreover, they need to make sure that each member of the search marketing team is on the same page when implementing these tactics.

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You Still Have Time to Try These 7 Giving Tuesday Tactics 

Kivi's Nonprofit Communications Blog

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them. Several nonprofits are inviting their donors to make their Giving Tuesday gift now – there’s no time to waste in making the world a better place! If You Have a Match, See If You Can Name the Donor.

Four Tactics for Amazing Nonprofit Stories

Fundraising 123

Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language. Stories have started wars and built civilizations. They renew and sustain our faith traditions. They teach us what it means to be a good person.

3 big reasons why nobody talks about the single most important fundraising tactic on earth.

iMarketSmart

Let’s jump right in… The single most important fundraising tactic on earth is appointment setting. The post 3 big reasons why nobody talks about the single most important fundraising tactic on earth. There! I said it! Don’t believe me? The late Jerold Panas agrees with me. In is top-selling book Mega Gifts , he pointed out, “It is a plain fact of fundraising that it’s often far more difficult to get an appointment than the gift.”

Raise More Money for Your Organization: Two Tactics

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Fundraising Nonprofit Communications Print Newsletters bequests donor centered planned giving

A Model Cause Marketing Tactic You Could Use in Your Campaign

Cause Related Marketing

Tactical Cause Marketing Cause Marketing Tactics Nine West FitBit Fashion Targets Breast Cancer Habitat for HumanityNine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief. In their Nine West boots are FitBit wireless pedometers measuring the mileage the girls cover during Fashion Week.

Scary Tactic Emails

Care2

We saw a deluge of scare tactic emails from the Democratic Party and every progressive organization involved in the midterm elections. I looked at the data for a women’s rights organization and compared the results from their positive emails to all of their emails, including scare tactic messages. The lower click through rate for positive emails shows that positive messages don’t motivate people to take action as much as scare tactic emails.

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Fundraising 123

Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone.

In Praise of Cause Marketing Tactics

Selfish Giving

But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy. If your basement floods every now and then [been there] and you pump it out with a floor pump and hose you borrow from your neighbor, that’s a tactic.

Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)

iMarketSmart

The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart. We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents. 58% of the respondents are over 60! . 29% are over 70!!

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

Photo Credit: https://flic.kr/p/kqkME. p/kqkME. Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? If you are a Nonprofit Marketing Guide pass holder, be sure to check out the recording and slides for “The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign.” ” It’s the triage question. Last year’s results were lackluster.

Tactics—Step 4 in strategic communications planning for nonprofits

ImpactMax

Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. As you well know by now, my mantra is spend 80% of your time on strategy and 20% on tactics. Just be sure to think through how each of those channels can reinforce the others in your tactical flow. flickr/popculturegeek.

[RECAP] Two Tactics for Refreshing Your Social Media Strategy in 2016

EveryAction

You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community

Ambush Marketing: Tips & Tactics for Nonprofits

Selfish Giving

Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Strategy and tactics are about means and ends: they bridge the gap between our vision of the future and our day to day decisions. Both strategy and tactics are about deciding the means by which a goal is reached. strategy is identifying which song to sing and tactics are identifying how to sing it. Social Media Is A Tactic.

Data. Toys. Tactics. Messaging. Human Nature.

The Agitator

Going Against the Fundraising Grain: Three Unconventional Fundraising Tactics

NonProfit Hub

You can borrow a tactic from dueling pianos to switch to a different song based on a person’s donation and keep playing that song until another donation comes in. The post Going Against the Fundraising Grain: Three Unconventional Fundraising Tactics appeared first on Nonprofit Hub. Sometimes people dread fundraising because they view it as simply asking people to give you their money. However, you don’t have to take the common approach to fundraising.

One Simple Tactic You Can Use to Be More Effective at Everything

Fundraising Report Card

The post One Simple Tactic You Can Use to Be More Effective at Everything appeared first on Fundraising Report Card. I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything. But, before you press the back button or open a new tab, please hear me out. Culture

Strategy, tactics or fear

Mission Paradox Blog

  Your marketing tactics need work.   Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1.    Your strategy is incorrect and needs to be adjusted.    You have a misunderstanding of who your target audience. 

Tactics v. Thinking

Mission Paradox Blog

It's easy to get caught up in the tactics of marketing.  You can also spend a lot of times changing tactics.    I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking.

Fundraising Tactics Versus Messaging

The Agitator

I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does.

There’s power in exclusivity but are you using it?

iMarketSmart

Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing

Sharing Client Wisdom: Top Ten Survival Tactics for Year-End Processing

JCA Insights

It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy.

The Flaw of Tactical Thinking

Mission Paradox Blog

I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that.    It isn't helpful to you. Take a few steps back.    Start with your purpose. 

Top Marketing Tactics For 2017

The Agitator

Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.

Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook.

Strategy v. Tactic

Mission Paradox Blog

Seth Godin on strategies versus tactics.

THE WAY FORWARD: PART 3 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA

iMarketSmart

Be sure to tell them about other donors that have stepped in to help and any creative fundraising tactics you are using to maximize the impact of giving (think matching gift challenges). Smartideas Fundraising fundraising tacticsThis is part 3 of 3 in a series. For the first post, go here and for the second post, go here. Engage and offer, don’t ask.

Newsletter: 150 CSR Execs on 2019 Trends; ‘Rise & Shrine’ Blend Supports Hospital ??; Best TOF Lead Gen Tactics

Selfish Giving

Which tactics are most effective in generating leads for corporate partnerships pros??? Two things today. First, thanks to everyone for helping the Selfish Giving newsletter recently achieve three new highs. Last week's newsletter had a 52.6 percent open rate ! Most newsletters are lucky if they get a 20 percent open rate.) Yet another new high happened two weeks ago on February 6th when the newsletter had 1,009 clickthroughs on articles.

Don't Love the Tactic

Mission Paradox Blog

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

Don't Love the Tactic

Mission Paradox Blog

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

Simple Marketing From The Farm: Using Old-School, Cost-Effective Tactics

Mission Minded

Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […]. Blog Storytelling

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Tactical Philanthropy Takes a Sabbatical

A. Fine Blog

Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.”

Newsletter: Charity Partnership vs Marketing Partnership ?? ; Frito-Lay Raises $1M for Operation Smile with ‘Everyday Smilers’ ; 5 Emotional Writing Tactics to Skyrocket Facebook Engagement

Selfish Giving

Five emotional writing tactics to skyrocket facebook post engagement. Let's get clear on the difference between a charity partnership vs. marketing partnership. A CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include. They love what you do and want to support you! This is the best, right? ??

Marketing Tactics Gone Bad - The Netflix Fiasco

Care2

Nonprofit communicators, marketers and strategists are frequently urged to be more like their colleagues in the for profit world. In fact, at a recent conference I heard a vice president of digital innovation for one of the world’s largest public relations firms condescendingly tell his nonprofit audience “you’re marketers too, you can do any thing they can do.” ” I’m sure anyone reading this can come up with 15 flaws in that statement in about five seconds.

Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

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There’s power in exclusivity but are you using it?

iMarketSmart

They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

Fundraising Major Giving Planned Giving charitable giving charity blog cultivation for major gifts fundraising tactics Lead generation for planned giving major donor fundraising major gift cultivation major gift fundraising major gift marketing strategy nonprofit marketing tips planned gift marketing Planned Giving Marketing Shark Tank

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