Kivi's Nonprofit Communications Blog

JANUARY 3, 2019

Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. I could create a list of tactics a mile long, but that’s not especially helpful. Instead, here are the 27 communications tactics that are most useful for nonprofits.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 20, 2018

The post Are Nonprofits Using Common Email Engagement Tactics? We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year.

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Tactics Email Automation Segmentation 173

Getting Attention

MAY 22, 2012

The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). Tying tactics back to strategy.

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Tactics Social Media Chad Media 247

Kivi's Nonprofit Communications Blog

NOVEMBER 17, 2016

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them.

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Tactics Urgency December Email 279

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MAY 22, 2013

Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language.

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Tactics Faith Nonprofit Photos 175

The Agitator

MARCH 19, 2017

Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.

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Tactics Optimization Analysis Paper 55

Cause Related Marketing

SEPTEMBER 30, 2011

Tactical Cause Marketing Cause Marketing Tactics Nine West FitBit Fashion Targets Breast Cancer Habitat for Humanity

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Tactics Cause Marketing Campaign Sports 174

iMarketSmart

SEPTEMBER 5, 2018

Let’s jump right in… The single most important fundraising tactic on earth is appointment setting. The post 3 big reasons why nobody talks about the single most important fundraising tactic on earth. There! I said it! Don’t believe me? The late Jerold Panas agrees with me. In is top-selling book Mega Gifts , he pointed out, “It is a plain fact of fundraising that it’s often far more difficult to get an appointment than the gift.”

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Tactics Major Donors Prospect Letter 109

Kivi's Nonprofit Communications Blog

NOVEMBER 23, 2015

Photo Credit: https://flic.kr/p/kqkME. p/kqkME. Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising?

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Tactics Online Fundraising Campaign Dec 201

Selfish Giving

JUNE 14, 2010

But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy.

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Tactics Sales And Marketing Cause Marketing High School 71

ImpactMax

AUGUST 10, 2010

Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. flickr/popculturegeek.

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Tactics Plan Communications Channel 153

The Agitator

APRIL 7, 2016

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Tactics Analytics Search Prospect 49

Fundraising 123

SEPTEMBER 16, 2011

Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone.

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Raising Money Tactics Business Money 118

Diva Marketing Blog

MARCH 8, 2012

Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Strategy and tactics are about means and ends: they bridge the gap between our vision of the future and our day to day decisions.

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Tactics Social Media Strategy Media 94

EveryAction

JANUARY 6, 2016

You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community

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Tactics Social Media Strategy Media 106

Fundraising Report Card

AUGUST 28, 2018

The post One Simple Tactic You Can Use to Be More Effective at Everything appeared first on Fundraising Report Card. I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything. But, before you press the back button or open a new tab, please hear me out. Culture

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Tactics Press Cards Effective 40

iMarketSmart

MAY 1, 2014

The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart.

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Tactics Aging Plan Channel 151

Selfish Giving

JULY 31, 2012

Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics

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Tactics Boston Tips Examples 62

The Agitator

FEBRUARY 4, 2010

I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does.

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Tactics Green Techniques Philanthropy 43

Mission Paradox Blog

SEPTEMBER 10, 2012

  Your marketing tactics need work.   Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1.    Your strategy is incorrect and needs to be adjusted.    You have a misunderstanding of who your target audience. 

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Tactics Strategy Target Direct Mail 40

Mission Paradox Blog

SEPTEMBER 15, 2010

It's easy to get caught up in the tactics of marketing.  You can also spend a lot of times changing tactics.    I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking.

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Tactics Advertisement Advertising Twitter 38

JCA Insights

SEPTEMBER 28, 2012

It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy.

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Process Tactics Summer Spring 115

Mission Paradox Blog

MAY 14, 2012

I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that.    It isn't helpful to you. Take a few steps back.    Start with your purpose. 

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Tactics Spot Creative Plan 37

Cause Related Marketing

NOVEMBER 21, 2008

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As

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Firm Boston Law Green 130

Mission Paradox Blog

AUGUST 7, 2009

Seth Godin on strategies versus tactics.

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Tactics Strategy Marketing Strategy Marketing 32

iMarketSmart

JANUARY 2, 2018

Fundraising best fundraising tactics effective non-profit fundraising strategies fundraising strategies examples fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan most effective fundraising strategies nonprofit fundraising strategy template

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ROI Tactics Template Effective 206

iMarketSmart

MAY 3, 2017

Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.

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Lead Generation Techniques Tactics Club 208

Mission Paradox Blog

MAY 26, 2009

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

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Tactics Fall Loyalty Sales 32

Mission Paradox Blog

MAY 26, 2009

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

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Tactics Fall Loyalty Sales 32

A. Fine Blog

NOVEMBER 30, 2011

Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.”

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Tactics Philanthropy Channel Social Media 34

Mission Minded

FEBRUARY 11, 2014

Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […]. Blog Storytelling

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Iowa Tactics Cost Words 57

iMarketSmart

MARCH 20, 2017

Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

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Survey Donors Satisfaction Lead Generation 163

iMarketSmart

MAY 3, 2017

They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.

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Club Lead Generation Class Techniques 141

Donor Power Blog

JUNE 8, 2009

Here's Katya's important point: Don't ask questions about tactics till you have strategy. There's no context for almost any tactical question until there's a strategy. The questions people ought to be asking are these: My strategy is X; should I do tactic Y? So many nonprofits are asking if they should blog, or Tweet, or do something in Facebook. Even more keep asking age-old questions about direct mail, like How often should we mail? How long should a letter be?

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Tactics Technorati Objectives Strategy 40

iMarketSmart

NOVEMBER 7, 2016

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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Plan TV Lead Generation Tactics 153

iMarketSmart

NOVEMBER 16, 2015

Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold, Mary once admonished the fundraising team including Jerry saying, “Now, Jerry, one thing you must remember.

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Rules Techniques Automation Lead Generation 185

iMarketSmart

DECEMBER 2, 2015

Fundraising Major Giving Planned Giving strategy fundraising techniques Giving Tuesday nonprofit marketing tactics nonprofit marketing tips Philanthropy philanthropy blogI’m worried about fundraisers who get too excited about Giving Tuesday.

December 169

December Techniques Spam Tactics 169

iMarketSmart

OCTOBER 25, 2017

Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyI was intrigued. .

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Effective Effectiveness Strategy Student 109

iMarketSmart

SEPTEMBER 14, 2016

Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations

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Sales And Marketing Donors Lead Generation Prospect 131

iMarketSmart

NOVEMBER 15, 2017

Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global.

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Exchange Objectives Tactics Template 100

iMarketSmart

NOVEMBER 3, 2017

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Outreach Major Donors Lead Leads 100

iMarketSmart

NOVEMBER 2, 2016

Fundraising strategy donor communication tips fundraising do's and don'ts fundraising lessons fundraising pro tips fundraising tactics How to ask for a donation how to ask for year-end gifts letter to board members asking for contribution letter to board members asking for contribution sample board member solicitation letter letter to board of directors guide marketsmart Nonprofit Marketing Blog sample fundraising letter to board members SmartideasI know this is important.

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How To Letter Tactics Consulting 109

iMarketSmart

JANUARY 13, 2016

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Fulfillment Best Practice Best Practices Techniques 130