Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. And it’s not just you. MORE
They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. MORE
Have you been looking for a job a long time and just feel like giving up? Are you getting to the age when you are not interested in accepting $28,000 a year anymore? Yeah, me neither. MORE
Fundraising Major Giving Planned Giving strategy fundraising techniques Giving Tuesday nonprofit marketing tactics nonprofit marketing tips Philanthropy philanthropy blogI’m worried about fundraisers who get too excited about Giving Tuesday. MORE
Todd Cohen, editor of the Philanthropy Journal, wrote a blog post on how bad nonprofit consultants can be. MORE
Your marketing tactics need work. Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1. Your strategy is incorrect and needs to be adjusted. You have a misunderstanding of who your target audience. MORE
Fundraising strategy donor communication tips fundraising do's and don'ts fundraising lessons fundraising pro tips fundraising tactics How to ask for a donation how to ask for year-end gifts letter to board members asking for contribution letter to board members asking for contribution sample board member solicitation letter letter to board of directors guide marketsmart Nonprofit Marketing Blog sample fundraising letter to board members SmartideasI know this is important. MORE
Here's Katya's important point: Don't ask questions about tactics till you have strategy. There's no context for almost any tactical question until there's a strategy. The questions people ought to be asking are these: My strategy is X; should I do tactic Y? So many nonprofits are asking if they should blog, or Tweet, or do something in Facebook. Even more keep asking age-old questions about direct mail, like How often should we mail? How long should a letter be? MORE
Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Strategy and tactics are about means and ends: they bridge the gap between our vision of the future and our day to day decisions. MORE
Seth Godin on strategies versus tactics. MORE
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference. MORE
Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified? In other words, should you really be meeting and spending your valuable time with them? MORE
You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community MORE
Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language. MORE
You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. MORE
I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that. It isn't helpful to you. Take a few steps back. Start with your purpose. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference. MORE
Photo Credit: https://flic.kr/p/kqkME. p/kqkME. Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? MORE
Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. MORE
I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids! MORE
Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving Charitable Giving Cultivation funding funding tactics fundraising techniques legacy gift marketing major donor fundraising philanthropy blog sustained giving tips MORE
Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics MORE
Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. flickr/popculturegeek. MORE
Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.” MORE
It's easy to get caught up in the tactics of marketing. You can also spend a lot of times changing tactics. I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking. MORE
It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy. MORE
Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them. MORE
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1. MORE
But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy. MORE
It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which tactics? You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! MORE
Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations MORE
Tactical Cause Marketing Cause Marketing Tactics Nine West FitBit Fashion Targets Breast Cancer Habitat for Humanity MORE
I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does. MORE
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold, Mary once admonished the fundraising team including Jerry saying, “Now, Jerry, one thing you must remember. MORE
The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). Tying tactics back to strategy. MORE
Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%. MORE
Appeals Board Conflict Cultivating donors Generational clash Leadership appeal letter austin best appeal letter charityhowto checked out board clueless board direct marketing iq fonts grand controls mazarine treyz nonprofit appeal nonprofit direct mail spring 2012 appeal tactics texas tons of money in the mail tons of money in the mail webinar trusted fonts webinarHave you ever tried to write your appeal letter by committee? MORE
Humor is a “less is more&# tactic. Tactics communications network humor joke message development messaging nonprofit branding Nonprofit CommunicationsHumor is tough to integrate effectively into marketing, especially nonprofit marketing. MORE
Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. MORE
The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart. MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As MORE
Tactics Related Topics Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2016
Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them.
Fundraising 123
MAY 22, 2013
Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language.
Getting Attention
MAY 22, 2012
The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). Tying tactics back to strategy.
The Agitator
MARCH 19, 2017
Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.
Fundraising 123
SEPTEMBER 16, 2011
Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone.
Kivi's Nonprofit Communications Blog
MAY 8, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
iMarketSmart
MARCH 20, 2017
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.
iMarketSmart
MAY 3, 2017
Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.
iMarketSmart
NOVEMBER 7, 2016
I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!
iMarketSmart
MARCH 2, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified? In other words, should you really be meeting and spending your valuable time with them?
EveryAction
JANUARY 6, 2016
You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community
iMarketSmart
DECEMBER 2, 2015
Fundraising Major Giving Planned Giving strategy fundraising techniques Giving Tuesday nonprofit marketing tactics nonprofit marketing tips Philanthropy philanthropy blogI’m worried about fundraisers who get too excited about Giving Tuesday.
iMarketSmart
NOVEMBER 2, 2016
Fundraising strategy donor communication tips fundraising do's and don'ts fundraising lessons fundraising pro tips fundraising tactics How to ask for a donation how to ask for year-end gifts letter to board members asking for contribution letter to board members asking for contribution sample board member solicitation letter letter to board of directors guide marketsmart Nonprofit Marketing Blog sample fundraising letter to board members SmartideasI know this is important.
iMarketSmart
SEPTEMBER 14, 2016
Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations
iMarketSmart
MAY 3, 2017
They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.
Getting Attention
APRIL 14, 2011
Humor is a “less is more&# tactic. Tactics communications network humor joke message development messaging nonprofit branding Nonprofit CommunicationsHumor is tough to integrate effectively into marketing, especially nonprofit marketing.
Wild Woman Fundraising
NOVEMBER 10, 2011
Have you been looking for a job a long time and just feel like giving up? Are you getting to the age when you are not interested in accepting $28,000 a year anymore? Yeah, me neither.
Getting Attention
MARCH 28, 2013
Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. And it’s not just you.
Mission Paradox Blog
MAY 14, 2012
I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that. It isn't helpful to you. Take a few steps back. Start with your purpose.
Wild Woman Fundraising
JANUARY 9, 2012
Todd Cohen, editor of the Philanthropy Journal, wrote a blog post on how bad nonprofit consultants can be.
iMarketSmart
NOVEMBER 16, 2015
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold, Mary once admonished the fundraising team including Jerry saying, “Now, Jerry, one thing you must remember.
Wild Woman Fundraising
MARCH 5, 2012
Appeals Board Conflict Cultivating donors Generational clash Leadership appeal letter austin best appeal letter charityhowto checked out board clueless board direct marketing iq fonts grand controls mazarine treyz nonprofit appeal nonprofit direct mail spring 2012 appeal tactics texas tons of money in the mail tons of money in the mail webinar trusted fonts webinarHave you ever tried to write your appeal letter by committee?
iMarketSmart
JANUARY 13, 2016
Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving Charitable Giving Cultivation funding funding tactics fundraising techniques legacy gift marketing major donor fundraising philanthropy blog sustained giving tips
ImpactMax
AUGUST 10, 2010
Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. flickr/popculturegeek.
iMarketSmart
MAY 1, 2014
The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart.
Mission Paradox Blog
SEPTEMBER 10, 2012
Your marketing tactics need work. Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1. Your strategy is incorrect and needs to be adjusted. You have a misunderstanding of who your target audience.
The Agitator
FEBRUARY 4, 2010
I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does.
Selfish Giving
JUNE 14, 2010
But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy.
Mission Paradox Blog
MAY 26, 2009
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.
Mission Paradox Blog
MAY 26, 2009
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.
Mission Paradox Blog
SEPTEMBER 15, 2010
It's easy to get caught up in the tactics of marketing. You can also spend a lot of times changing tactics. I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking.
Kivi's Nonprofit Communications Blog
AUGUST 8, 2017
It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which tactics? You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally!
A. Fine Blog
NOVEMBER 30, 2011
Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.”
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As
Donor Power Blog
JUNE 8, 2009
Here's Katya's important point: Don't ask questions about tactics till you have strategy. There's no context for almost any tactical question until there's a strategy. The questions people ought to be asking are these: My strategy is X; should I do tactic Y? So many nonprofits are asking if they should blog, or Tweet, or do something in Facebook. Even more keep asking age-old questions about direct mail, like How often should we mail? How long should a letter be?
JCA Insights
SEPTEMBER 28, 2012
It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy.
Kivi's Nonprofit Communications Blog
MAY 19, 2016
You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.
Selfish Giving
JULY 31, 2012
Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics
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