Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. And it’s not just you. MORE
They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. MORE
Fundraising Major Giving Planned Giving strategy fundraising techniques Giving Tuesday nonprofit marketing tactics nonprofit marketing tips Philanthropy philanthropy blogI’m worried about fundraisers who get too excited about Giving Tuesday. MORE
Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global. MORE
Your marketing tactics need work. Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1. Your strategy is incorrect and needs to be adjusted. You have a misunderstanding of who your target audience. MORE
Here's Katya's important point: Don't ask questions about tactics till you have strategy. There's no context for almost any tactical question until there's a strategy. The questions people ought to be asking are these: My strategy is X; should I do tactic Y? So many nonprofits are asking if they should blog, or Tweet, or do something in Facebook. Even more keep asking age-old questions about direct mail, like How often should we mail? How long should a letter be? MORE
Fundraising strategy best fundraising tactics best practices for fundraising best practices for planned giving charity blog cultivation for planned giving donor cultivation fundraising portfolio example fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan fundraising tips major gift fundraising nonprofit fundraising strategy template Philanthropy Strategy what is a donor portfolio MORE
Fundraising strategy donor communication tips fundraising do's and don'ts fundraising lessons fundraising pro tips fundraising tactics How to ask for a donation how to ask for year-end gifts letter to board members asking for contribution letter to board members asking for contribution sample board member solicitation letter letter to board of directors guide marketsmart Nonprofit Marketing Blog sample fundraising letter to board members SmartideasI know this is important. MORE
Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Strategy and tactics are about means and ends: they bridge the gap between our vision of the future and our day to day decisions. MORE
Seth Godin on strategies versus tactics. MORE
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference. MORE
You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community MORE
Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified? In other words, should you really be meeting and spending your valuable time with them? MORE
Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language. MORE
I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that. It isn't helpful to you. Take a few steps back. Start with your purpose. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference. MORE
Photo Credit: https://flic.kr/p/kqkME. p/kqkME. Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? MORE
Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. MORE
I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids! MORE
Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving Charitable Giving Cultivation funding funding tactics fundraising techniques legacy gift marketing major donor fundraising philanthropy blog sustained giving tips MORE
Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics MORE
Conflict corruption women adorable difficult how to negotiate internet leak Jennifer Lawrence likeable negotiate negotiate nonprofit salary negotiation payroll salary salary negotiation salary negotiation nonprofit salary negotiation tactics Sony hack spoiled MORE
Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. flickr/popculturegeek. MORE
Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.” MORE
It's easy to get caught up in the tactics of marketing. You can also spend a lot of times changing tactics. I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking. MORE
It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy. MORE
Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them. MORE
But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy. MORE
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1. MORE
Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations MORE
Tactical Cause Marketing Cause Marketing Tactics Nine West FitBit Fashion Targets Breast Cancer Habitat for Humanity MORE
I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does. MORE
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold, Mary once admonished the fundraising team including Jerry saying, “Now, Jerry, one thing you must remember. MORE
The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). Tying tactics back to strategy. MORE
Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%. MORE
Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […]. Blog Storytelling MORE
Fundraising best fundraising tactics effective non-profit fundraising strategies fundraising strategies examples fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan most effective fundraising strategies nonprofit fundraising strategy template MORE
Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. MORE
The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart. MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As MORE
Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyI was intrigued. . MORE
Tactics Related Topics 
Getting Attention
MAY 22, 2012
The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). Tying tactics back to strategy.
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2016
Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them.
The Agitator
MARCH 19, 2017
Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.
Fundraising 123
MAY 22, 2013
Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language.
Kivi's Nonprofit Communications Blog
NOVEMBER 23, 2015
Photo Credit: https://flic.kr/p/kqkME. p/kqkME. Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising?
iMarketSmart
MAY 1, 2014
The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart.
Selfish Giving
JUNE 14, 2010
But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy.
ImpactMax
AUGUST 10, 2010
Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. flickr/popculturegeek.
Fundraising 123
SEPTEMBER 16, 2011
Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone.
Mission Paradox Blog
SEPTEMBER 10, 2012
Your marketing tactics need work. Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1. Your strategy is incorrect and needs to be adjusted. You have a misunderstanding of who your target audience.
iMarketSmart
JANUARY 2, 2018
Fundraising best fundraising tactics effective non-profit fundraising strategies fundraising strategies examples fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan most effective fundraising strategies nonprofit fundraising strategy template
EveryAction
JANUARY 6, 2016
You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community
The Agitator
FEBRUARY 4, 2010
I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does.
Mission Paradox Blog
SEPTEMBER 15, 2010
It's easy to get caught up in the tactics of marketing. You can also spend a lot of times changing tactics. I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking.
Diva Marketing Blog
MARCH 8, 2012
Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Strategy and tactics are about means and ends: they bridge the gap between our vision of the future and our day to day decisions.
iMarketSmart
MAY 3, 2017
Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.
Mission Paradox Blog
MAY 14, 2012
I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that. It isn't helpful to you. Take a few steps back. Start with your purpose.
Mission Paradox Blog
MAY 26, 2009
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.
Mission Paradox Blog
MAY 26, 2009
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.
Selfish Giving
JULY 31, 2012
Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As
iMarketSmart
MAY 3, 2017
They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated.
JCA Insights
SEPTEMBER 28, 2012
It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy.
iMarketSmart
MARCH 20, 2017
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.
Donor Power Blog
JUNE 8, 2009
Here's Katya's important point: Don't ask questions about tactics till you have strategy. There's no context for almost any tactical question until there's a strategy. The questions people ought to be asking are these: My strategy is X; should I do tactic Y? So many nonprofits are asking if they should blog, or Tweet, or do something in Facebook. Even more keep asking age-old questions about direct mail, like How often should we mail? How long should a letter be?
iMarketSmart
NOVEMBER 7, 2016
I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!
A. Fine Blog
NOVEMBER 30, 2011
Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.”
Mission Minded
FEBRUARY 11, 2014
Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […]. Blog Storytelling
iMarketSmart
DECEMBER 2, 2015
Fundraising Major Giving Planned Giving strategy fundraising techniques Giving Tuesday nonprofit marketing tactics nonprofit marketing tips Philanthropy philanthropy blogI’m worried about fundraisers who get too excited about Giving Tuesday.
iMarketSmart
OCTOBER 25, 2017
Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyI was intrigued. .
iMarketSmart
NOVEMBER 15, 2017
Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global.
iMarketSmart
NOVEMBER 3, 2017
Fundraising strategy best fundraising tactics best practices for fundraising best practices for planned giving charity blog cultivation for planned giving donor cultivation fundraising portfolio example fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan fundraising tips major gift fundraising nonprofit fundraising strategy template Philanthropy Strategy what is a donor portfolio
iMarketSmart
SEPTEMBER 14, 2016
Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations
iMarketSmart
NOVEMBER 16, 2015
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold, Mary once admonished the fundraising team including Jerry saying, “Now, Jerry, one thing you must remember.
iMarketSmart
NOVEMBER 2, 2016
Fundraising strategy donor communication tips fundraising do's and don'ts fundraising lessons fundraising pro tips fundraising tactics How to ask for a donation how to ask for year-end gifts letter to board members asking for contribution letter to board members asking for contribution sample board member solicitation letter letter to board of directors guide marketsmart Nonprofit Marketing Blog sample fundraising letter to board members SmartideasI know this is important.
iMarketSmart
JANUARY 13, 2016
Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving Charitable Giving Cultivation funding funding tactics fundraising techniques legacy gift marketing major donor fundraising philanthropy blog sustained giving tips
iMarketSmart
MARCH 2, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified? In other words, should you really be meeting and spending your valuable time with them?
Wild Woman Fundraising
OCTOBER 23, 2015
Conflict corruption women adorable difficult how to negotiate internet leak Jennifer Lawrence likeable negotiate negotiate nonprofit salary negotiation payroll salary salary negotiation salary negotiation nonprofit salary negotiation tactics Sony hack spoiled
Getting Attention
MARCH 28, 2013
Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. And it’s not just you.
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