Expert insights. Personalized for you.
They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing MORE
If your email marketing results aren’t all you want them to be, implement some of the tactics mentioned in this post. We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report soon. Please take the survey now and be a part of the report! MORE
Nonprofit communicators, marketers and strategists are frequently urged to be more like their colleagues in the for profit world. In fact, at a recent conference I heard a vice president of digital innovation for one of the world’s largest public relations firms condescendingly tell his nonprofit audience “you’re marketers too, you can do any thing they can do.” ” I’m sure anyone reading this can come up with 15 flaws in that statement in about five seconds. MORE
Be sure to tell them about other donors that have stepped in to help and any creative fundraising tactics you are using to maximize the impact of giving (think matching gift challenges). Smartideas Fundraising fundraising tacticsThis is part 3 of 3 in a series. For the first post, go here and for the second post, go here. Engage and offer, don’t ask. MORE
Your marketing tactics need work. Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1. Your strategy is incorrect and needs to be adjusted. You have a misunderstanding of who your target audience. MORE
The post One Simple Tactic You Can Use to Be More Effective at Everything appeared first on Fundraising Report Card. I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything. But, before you press the back button or open a new tab, please hear me out. Culture MORE
I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook. MORE
Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Strategy and tactics are about means and ends: they bridge the gap between our vision of the future and our day to day decisions. Both strategy and tactics are about deciding the means by which a goal is reached. strategy is identifying which song to sing and tactics are identifying how to sing it. Social Media Is A Tactic. MORE
Five emotional writing tactics to skyrocket facebook post engagement. Let's get clear on the difference between a charity partnership vs. marketing partnership. A CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include. They love what you do and want to support you! This is the best, right? ?? MORE
Seth Godin on strategies versus tactics. MORE
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference. MORE
You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community MORE
Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language. Stories have started wars and built civilizations. They renew and sustain our faith traditions. They teach us what it means to be a good person. MORE
I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that. It isn't helpful to you. Take a few steps back. Start with your purpose. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Fundraising Nonprofit Communications Print Newsletters bequests donor centered planned giving MORE
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference. MORE
Let’s jump right in… The single most important fundraising tactic on earth is appointment setting. The post 3 big reasons why nobody talks about the single most important fundraising tactic on earth. There! I said it! Don’t believe me? The late Jerold Panas agrees with me. In is top-selling book Mega Gifts , he pointed out, “It is a plain fact of fundraising that it’s often far more difficult to get an appointment than the gift.” MORE
Train Your SEO Team to Leverage These Lesser-Used Yet Powerful Tactics. Focus on SEO tactics that are Powerful but often Overlooked. Moreover, they need to make sure that each member of the search marketing team is on the same page when implementing these tactics. MORE
Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. MORE
Photo Credit: https://flic.kr/p/kqkME. p/kqkME. Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? If you are a Nonprofit Marketing Guide pass holder, be sure to check out the recording and slides for “The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign.” ” It’s the triage question. Last year’s results were lackluster. MORE
Fundraising Major Giving Planned Giving charitable giving charity blog cultivation for major gifts fundraising tactics Lead generation for planned giving major donor fundraising major gift cultivation major gift fundraising major gift marketing strategy nonprofit marketing tips planned gift marketing Planned Giving Marketing Shark Tank MORE
Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics MORE
Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. As you well know by now, my mantra is spend 80% of your time on strategy and 20% on tactics. Just be sure to think through how each of those channels can reinforce the others in your tactical flow. flickr/popculturegeek. MORE
Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.” MORE
It's easy to get caught up in the tactics of marketing. You can also spend a lot of times changing tactics. I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking. MORE
We saw a deluge of scare tactic emails from the Democratic Party and every progressive organization involved in the midterm elections. I looked at the data for a women’s rights organization and compared the results from their positive emails to all of their emails, including scare tactic messages. The lower click through rate for positive emails shows that positive messages don’t motivate people to take action as much as scare tactic emails. MORE
It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy. MORE
The post Are Nonprofits Using Common Email Engagement Tactics? We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you. About 50 people participated in each poll. MORE
Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them. Several nonprofits are inviting their donors to make their Giving Tuesday gift now – there’s no time to waste in making the world a better place! If You Have a Match, See If You Can Name the Donor. MORE
But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy. If your basement floods every now and then [been there] and you pump it out with a floor pump and hose you borrow from your neighbor, that’s a tactic. MORE
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change. MORE
The post One Simple Tactic You Can Use to Be More Effective at Everything appeared first on MarketSmart. I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out. MORE
Tactical Cause Marketing Cause Marketing Tactics Nine West FitBit Fashion Targets Breast Cancer Habitat for HumanityNine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief. In their Nine West boots are FitBit wireless pedometers measuring the mileage the girls cover during Fashion Week. MORE
You can borrow a tactic from dueling pianos to switch to a different song based on a person’s donation and keep playing that song until another donation comes in. The post Going Against the Fundraising Grain: Three Unconventional Fundraising Tactics appeared first on Nonprofit Hub. Sometimes people dread fundraising because they view it as simply asking people to give you their money. However, you don’t have to take the common approach to fundraising. MORE
Which tactics are most effective in generating leads for corporate partnerships pros??? Two things today. First, thanks to everyone for helping the Selfish Giving newsletter recently achieve three new highs. Last week's newsletter had a 52.6 percent open rate ! Most newsletters are lucky if they get a 20 percent open rate.) Yet another new high happened two weeks ago on February 6th when the newsletter had 1,009 clickthroughs on articles. MORE
I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does. MORE
Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. I could create a list of tactics a mile long, but that’s not especially helpful. Instead, here are the 27 communications tactics that are most useful for nonprofits. MORE
The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). What’s unique about this guide to social media—and there are so many out there—is the way authors Melanie Mathos and Chad Norman structure each tactic in a clear and doable five-step sequence: Setup, communicate, engage, fundraise, and measure results. MORE
Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%. MORE
Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […]. Blog Storytelling MORE
Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing MORE
The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart. We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents. 58% of the respondents are over 60! . 29% are over 70!! MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of. MORE
Tactics Related Topics Kivi's Nonprofit Communications Blog
DECEMBER 8, 2020
If your email marketing results aren’t all you want them to be, implement some of the tactics mentioned in this post. We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report soon. Please take the survey now and be a part of the report!
Kivi's Nonprofit Communications Blog
SEPTEMBER 20, 2018
The post Are Nonprofits Using Common Email Engagement Tactics? We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you. About 50 people participated in each poll.
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Getting Attention
MAY 22, 2012
The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). What’s unique about this guide to social media—and there are so many out there—is the way authors Melanie Mathos and Chad Norman structure each tactic in a clear and doable five-step sequence: Setup, communicate, engage, fundraise, and measure results.
Kivi's Nonprofit Communications Blog
JANUARY 3, 2019
Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. I could create a list of tactics a mile long, but that’s not especially helpful. Instead, here are the 27 communications tactics that are most useful for nonprofits.
Nonprofit Marketing Insights by GlobalOwls
JUNE 20, 2021
Train Your SEO Team to Leverage These Lesser-Used Yet Powerful Tactics. Focus on SEO tactics that are Powerful but often Overlooked. Moreover, they need to make sure that each member of the search marketing team is on the same page when implementing these tactics.
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2016
Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them. Several nonprofits are inviting their donors to make their Giving Tuesday gift now – there’s no time to waste in making the world a better place! If You Have a Match, See If You Can Name the Donor.
Fundraising 123
MAY 22, 2013
Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language. Stories have started wars and built civilizations. They renew and sustain our faith traditions. They teach us what it means to be a good person.
iMarketSmart
SEPTEMBER 5, 2018
Let’s jump right in… The single most important fundraising tactic on earth is appointment setting. The post 3 big reasons why nobody talks about the single most important fundraising tactic on earth. There! I said it! Don’t believe me? The late Jerold Panas agrees with me. In is top-selling book Mega Gifts , he pointed out, “It is a plain fact of fundraising that it’s often far more difficult to get an appointment than the gift.”
Kivi's Nonprofit Communications Blog
MAY 8, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Fundraising Nonprofit Communications Print Newsletters bequests donor centered planned giving
Cause Related Marketing
SEPTEMBER 30, 2011
Tactical Cause Marketing Cause Marketing Tactics Nine West FitBit Fashion Targets Breast Cancer Habitat for HumanityNine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief. In their Nine West boots are FitBit wireless pedometers measuring the mileage the girls cover during Fashion Week.
Care2
NOVEMBER 14, 2014
We saw a deluge of scare tactic emails from the Democratic Party and every progressive organization involved in the midterm elections. I looked at the data for a women’s rights organization and compared the results from their positive emails to all of their emails, including scare tactic messages. The lower click through rate for positive emails shows that positive messages don’t motivate people to take action as much as scare tactic emails.
Fundraising 123
SEPTEMBER 16, 2011
Best Cause Marketing Tactics. This tactic has the company donate part or all of the proceeds of a sale to your cause. This tactic allows you to tap into a local shopping or business district. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone.
Selfish Giving
JUNE 14, 2010
But looking around the conference at all the nonprofits that were new to cause marketing, the best strategy for most of them seemed like a solid set of tactics to get them going. Tactic. A tactic isn’t as sophisticated as a strategy. If your basement floods every now and then [been there] and you pump it out with a floor pump and hose you borrow from your neighbor, that’s a tactic.
iMarketSmart
MAY 1, 2014
The post Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics) appeared first on MarketSmart. We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents. 58% of the respondents are over 60! . 29% are over 70!!
Kivi's Nonprofit Communications Blog
NOVEMBER 23, 2015
Photo Credit: https://flic.kr/p/kqkME. p/kqkME. Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? If you are a Nonprofit Marketing Guide pass holder, be sure to check out the recording and slides for “The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign.” ” It’s the triage question. Last year’s results were lackluster.
ImpactMax
AUGUST 10, 2010
Now we move to tactics—selecting messengers, communications channels, and timing. Deciding on tactics is usually pretty easy when you’ve done the hard work outlined in the first three posts. As you well know by now, my mantra is spend 80% of your time on strategy and 20% on tactics. Just be sure to think through how each of those channels can reinforce the others in your tactical flow. flickr/popculturegeek.
EveryAction
JANUARY 6, 2016
You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual. Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year. right? social media community
Selfish Giving
JULY 31, 2012
Today on Razoo.com I wrote a post on 5 Ways to Ambush Your Competition and Steal the Gold. To give another example of ambush marketing I’m reprinting this post from 2010. Read and learn! I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I. Cause Practices ambush marketing cause marketing new balance olympics
Diva Marketing Blog
MARCH 8, 2012
Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Strategy and tactics are about means and ends: they bridge the gap between our vision of the future and our day to day decisions. Both strategy and tactics are about deciding the means by which a goal is reached. strategy is identifying which song to sing and tactics are identifying how to sing it. Social Media Is A Tactic.
NonProfit Hub
JUNE 3, 2014
You can borrow a tactic from dueling pianos to switch to a different song based on a person’s donation and keep playing that song until another donation comes in. The post Going Against the Fundraising Grain: Three Unconventional Fundraising Tactics appeared first on Nonprofit Hub. Sometimes people dread fundraising because they view it as simply asking people to give you their money. However, you don’t have to take the common approach to fundraising.
Fundraising Report Card
AUGUST 28, 2018
The post One Simple Tactic You Can Use to Be More Effective at Everything appeared first on Fundraising Report Card. I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything. But, before you press the back button or open a new tab, please hear me out. Culture
Mission Paradox Blog
SEPTEMBER 10, 2012
Your marketing tactics need work. Before you start blaming poor strategy or poor tactical execution, take a minute to see if fear is the real thing holding you back. If you are struggling connecting art to audience it's probably because of one of the following: 1. Your strategy is incorrect and needs to be adjusted. You have a misunderstanding of who your target audience.
Mission Paradox Blog
SEPTEMBER 15, 2010
It's easy to get caught up in the tactics of marketing. You can also spend a lot of times changing tactics. I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking.
The Agitator
FEBRUARY 4, 2010
I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) and timing (when), and the crucial necessity of effective messaging (what) that Roger emphasized a couple of days ago. However, neither Roger nor I would pose the issue quite as a competition between tactics and messaging, as Fraser does.
iMarketSmart
MAY 3, 2017
Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing
JCA Insights
SEPTEMBER 28, 2012
It’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. All this, while maintaining our usual high standards of customer service and accuracy.
Mission Paradox Blog
MAY 14, 2012
I say "marketing" and you start thinking tactics. Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts. You start thinking about the creative copy you can use to describe the shows. Stop that. It isn't helpful to you. Take a few steps back. Start with your purpose.
The Agitator
MARCH 19, 2017
Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.
Selfish Giving
NOVEMBER 27, 2019
I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook.
iMarketSmart
APRIL 1, 2020
Be sure to tell them about other donors that have stepped in to help and any creative fundraising tactics you are using to maximize the impact of giving (think matching gift challenges). Smartideas Fundraising fundraising tacticsThis is part 3 of 3 in a series. For the first post, go here and for the second post, go here. Engage and offer, don’t ask.
Selfish Giving
FEBRUARY 20, 2019
Which tactics are most effective in generating leads for corporate partnerships pros??? Two things today. First, thanks to everyone for helping the Selfish Giving newsletter recently achieve three new highs. Last week's newsletter had a 52.6 percent open rate ! Most newsletters are lucky if they get a 20 percent open rate.) Yet another new high happened two weeks ago on February 6th when the newsletter had 1,009 clickthroughs on articles.
Mission Paradox Blog
MAY 26, 2009
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.
Mission Paradox Blog
MAY 26, 2009
Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.
Mission Minded
FEBRUARY 11, 2014
Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […]. Blog Storytelling
A. Fine Blog
NOVEMBER 30, 2011
Graceful exists are had to come by, but Sean Stannard-Stockton has done just that on his blog, Tactical Philanthropy. His message was a simple one: I’m going to take a break from blogging for an indeterminate amount of time to focus on other things in my life, “my family, my community, my other personal passions and the building of my investment management business which gave rise to all of this half a decade ago.”
Selfish Giving
JULY 24, 2019
Five emotional writing tactics to skyrocket facebook post engagement. Let's get clear on the difference between a charity partnership vs. marketing partnership. A CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include. They love what you do and want to support you! This is the best, right? ??
Care2
OCTOBER 24, 2011
Nonprofit communicators, marketers and strategists are frequently urged to be more like their colleagues in the for profit world. In fact, at a recent conference I heard a vice president of digital innovation for one of the world’s largest public relations firms condescendingly tell his nonprofit audience “you’re marketers too, you can do any thing they can do.” ” I’m sure anyone reading this can come up with 15 flaws in that statement in about five seconds.
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of.
iMarketSmart
MARCH 20, 2017
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.
iMarketSmart
MAY 3, 2017
They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing
iMarketSmart
NOVEMBER 7, 2016
Fundraising Major Giving Planned Giving charitable giving charity blog cultivation for major gifts fundraising tactics Lead generation for planned giving major donor fundraising major gift cultivation major gift fundraising major gift marketing strategy nonprofit marketing tips planned gift marketing Planned Giving Marketing Shark Tank
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