Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

Social Marketing and Social Change

Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB School in Zurich, and is also a visiting professor at the West Pomeranian University of Technology Szczecin in Poland.

Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Tell that to Sigg Switzerland USA, the U.S. The reason Sigg Switzerland USA is now bankrupt is because the company repeatedly insisted that the plastics which line its aluminum bottles weren’t made with BPA, a toxin.

What’s Happening this January?

SocialButterfly

26-30, 2011, Davos-Klosters, Switzerland. It’s a new year–filled with potential and promise. See what’s happening this January in the world of social change through the lens of social marketing, social innovation and social technology. January Events. Individual Events and Observances. Digital Health Summit. 7, 2011, Las Vegas, NV. Webinar with Nedra Weinreich: Social Marketing Step-by-Step. 11, 2011, Online. World’s Fair Use Day. 13, 2011 Washington D.C.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

That’s what two luxury brands, TAG Heuer of Switzerland and Mont Blanc of Germany are currently doing. One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities.

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

Christiane Lellig – Switzerland. Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management.

Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress

Giving in a Digital World

However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland.

Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress

Giving in a Digital World

However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland.

Big Mac® Fundraising

The Agitator

in US$ … in the UK the US dollar equivalent = $4.25 … Sweden = $7.62 … Russia $2.43 … China $2.57 … in the Euro Zone $4.88, and in Switzerland $7.12.