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Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Tell that to Sigg Switzerland USA, the U.S. What Ms. Wilking would have us believe is that cause marketing is irresistible.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

That’s what two luxury brands, TAG Heuer of Switzerland and Mont Blanc of Germany are currently doing. The obvious answer is that you work with causes abroad that follow a like theme; children’s health, or animal welfare. Then there’s the issues of coordinating the marketing across multiple languages and cultures. UNICEF is well known.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

USA & Switzerland (joint 5th). Image Creative Commons "Money" by Stuart Dootson). I interviewed Jules Brown! If not, make a start.

Big Mac® Fundraising

The Agitator

I kid you not. The Big Mac® Philanthropy Index will officially launch On April 8 th. The Netherlands ranks 6 th and the UK 8 th. in the U.S. Roger.

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

Christiane Lellig – Switzerland. Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management.

USA 13

Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress

Giving in a Digital World

However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland. I was there to give a couple of sessions. wikando

Boston Nonprofit: Rewards of Cause Marketing are Absolut

Selfish Giving

She explained that she’s not a marketer and by is originally from Switzerland so this is all very new to her. Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. But there’s more.