Cause Marketing: The Offer You Can Refuse
Cause Related Marketing
JULY 7, 2011
Tell that to Sigg Switzerland USA, the U.S. What Ms. Wilking would have us believe is that cause marketing is irresistible.
Taking Your Cause Marketing International With Less Headache
Cause Related Marketing
MARCH 20, 2013
That’s what two luxury brands, TAG Heuer of Switzerland and Mont Blanc of Germany are currently doing. The obvious answer is that you work with causes abroad that follow a like theme; children’s health, or animal welfare. Then there’s the issues of coordinating the marketing across multiple languages and cultures. UNICEF is well known.
How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”
Wild Woman Fundraising
DECEMBER 12, 2011
USA & Switzerland (joint 5th). Image Creative Commons "Money" by Stuart Dootson). I interviewed Jules Brown! If not, make a start.
Big Mac® Fundraising
MARCH 24, 2013
I kid you not. The Big Mac® Philanthropy Index will officially launch On April 8 th. The Netherlands ranks 6 th and the UK 8 th. in the U.S. Roger.
International Social Marketing Association: 2011 Review
Social Marketing and Social Change
DECEMBER 27, 2011
Christiane Lellig – Switzerland. Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management.
Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress
Giving in a Digital World
APRIL 18, 2010
However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland. I was there to give a couple of sessions. wikando
Boston Nonprofit: Rewards of Cause Marketing are Absolut
SEPTEMBER 2, 2009
She explained that she’s not a marketer and by is originally from Switzerland so this is all very new to her. Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. But there’s more.