Case Study: The ACTS Empty Food Pantry Crisis

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Disaster Response Case Studies & White PapersImagine you are a multiservice agency serving the hungry and homeless in your local community. People depend on your services and rely on the meals you provide – often the only meals they get all day. . Now imagine you are about to run out of food. That’s a real emergency. . Action in Community Through Service (ACTS), a local nonprofit in Prince William County, VA, faced just such a disaster.

14 Tips for Making Your Nonprofit Email More Effective

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Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

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Social Media for Social Causes Study: The Results

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Tags: Social Networking Case Studies & White Papers

The Keys to Fundraising on Foursquare

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Tags: Fundraising Social Networking Case Studies & White Papers Inspiration

Customer Spotlight: How The Contributor Achieved Fundraising Success

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Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration

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The Best Event I Ever Had

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Then I picked up the phone and called my friends at Network for Good, as my staff stood by – paper bag in hand – making sure I was breathing. Events Case Studies & White Papers InspirationMy best event ever was not even my event at all. I know that does not make sense, but please allow me this brief explanation. After over 17 years of planning, I was just recovering from a huge fundraising event.

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Case Study: Mike Tikkanen and the Kids at Risk Action Group

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Tags: Case Studies & White Papers Fundraising

How Nonprofits Can Work With Connected Citizens

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Nonprofit Marketing Case Studies & White PapersHave you read the new report out from the Knight Foundation: Connected Citizens: The Power, Peril and Potential of Networks ? The report notes: It’s important to listen to and consult the crowd in our work. We should create environments where connections can naturally form, including between people with different perspectives. It’s good practice to support collective action so grassroots efforts can grow.

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5 Secrets of Innovative New Nonprofits

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Fundraising Nonprofit Storytelling Case Studies & White Papers Inspiration Quick TipsHow do relatively young nonprofits like Charity: Water catch fire and thrive? What can we learn from them? James Read has a great article in the Showcase of Fundraising Innovation and Inspiration (SOFII) that offers five answers. Here are his principles with my own commentary. What I like is they aren’t so secret at all.

Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

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Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” She talks about the fundamental reasons we choose to care about someone in need: 1. People tend to feel more sympathetic toward people closest to us.

First 100 Days in Your New Nonprofit Marketing Job

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Tags: Case Studies & White Papers Nonprofit Marketing

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How Do Your Email Statistics Stack Up?

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You can get a lot of useful facts from the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN (PDF; registration required). Basic success numbers for email Low High Open rate 10.32% 16.42% Click-through rate 0.29% 1.48% Response rate 0.04% 0.28% Unsubscribe rate 0.19% 0.38% Go get the full study. Tags: Fundraising Email 101 Case Studies & White Papers Research

Lower your membership amount? Think twice.

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To download the full study, Charitable Memberships, Volunteering, and Discounts: Evidence from a Large-Scale Online Field Experiment, by Andreas Lange and Andrew Stocking, visit [link]. Tags: Fundraising Case Studies & White Papers

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

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Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . Recent rapid advances in digital media and technology have changed how people connect to information and how they connect to each other. People are moving from passive consumers to active users.

Enterprise Community Partners Online Fundraising Plan and Presentation

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Tags: Fundraising Case Studies & White Papers

Enterprise Community Partners Online Fundraising Plan and Presentation

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Tags: Fundraising Case Studies & White Papers

Online Fundraising Strong Despite Economy

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The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Online Fundraising Strong Despite Economy

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The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Are We There Yet? A Guide To Evaluating Nonprofit Communications

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Tags: Case Studies & White Papers Nonprofit Marketing

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Membership 2.0: A Socially Networked Museum Membership

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Tags: Case Studies & White Papers Fundraising Social Networking

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Is There No End To Stupid?

The Agitator

The Agitator has written about this here … offered a free download of the DonorVoice white paper on Opt In/Opt Out … held several free webinars and live sessions on the subject … and pointed our readers to research on donor consent here.

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GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

And according to a study by Return Path , users who read one welcome email will go on to open at least 40 percent of the emails from the same brand in the following 180 days. Just 11 percent of the nonprofits that responded to the study included a fundraising ask in the welcome series.

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Reflections on America's Giving Challenge

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Tags: Social Networking Case Studies & White Papers

#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day

Non Profit Marketing 360

Butrica, and Corina Mommaerts of the Urban Institute of have recently published the white paper, “Work and Retirement Patterns for the G.I. The study was done with a grant from the U.S. The paper/PDF can be downloaded from The Policy Archive.

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8 Biggest Email Mistakes

The Agitator

‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper. They cite a case study reporting that clear subject lines received 541% more clicks than clever ones.

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The 7 Deadly Sins of Organizational Leadership Communication

Get Fully Funded

To learn how to fix organizational leadership communication problems like these download a free white paper at www.HowToImproveOrganizationalCommunication.com. His latest White Paper is “The 7 Deadly Sins of Organizational Leadership Communication” available free at www.HowToImproveOrganizationalCommunication.com. Tags: Leadership Business Communication Employment Leadership studies Management Organizational Development

Integrated Fundraising: The Good, the Bad & the Ugly

DonorDigital

We’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly. Most organizations we studied did integrate new online donors into other channels—most notably direct mail.

Nonprofit Link Round Up

Nonprofit Marketing Blog

We’ll share the results with you in our white paper, coming out later this spring. The Women Give 2014 study finds non-religiously affiliated younger women give approximately two times larger amounts than their counterparts. Yeehaw!

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THE WAY FORWARD: PART 3 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA

iMarketSmart

In a study at the Stanford School of Business , students were asked to craft 1-minute long pitches and present them to their class. Also, you can download the entire series in one, complete white paper here. This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. Engage and offer, don’t ask. We’ve been hearing from a lot of organizations over the past few weeks, and many are putting a total hold on communications to their donors.

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. I’ll preview their 12 tips, but urge you to get the full paper. Study major email providers policies. Actually, it’s more of a tip sheet, but valuable nonetheless. Best Practices. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good.

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

The basic intent of the post was to provide you with download links to various white papers, presentations, reports and studies on social media that I had accumulated to date and that I could freely distribute (without violating any policies or copyrights).

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I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ The study asked college-aged Americans about things like moral dilemmas they had faced.

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The state of social media and what it means to you

Nonprofit Marketing Blog

Last week they released the mobile study I covered here. While it’s early days, you need to start thinking about mobile (I’m at work writing a white paper on it, which will come out next month, so stay tuned).

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. Image via Wikipedia.

Wired Workforce, Networked CSR: Employee Involvement in the Age of Social Media

A. Fine Blog

Howard Greenstein of NYU’s Heyman Center on Philanthropy and Tom Watson of CauseWired have written a white paper on the state of corporate philanthropy in a wired world.

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Advanced Placement Cause Marketing

Cause Related Marketing

Walter Thompson’s white paper, called 'Social Good,' has attracted a fair amount of attention, including (critical) mention in these pages. This mirrors exactly what Cone found in its 2010 study. Most of the press has taken some variation on a theme of how consumers are increasingly critical of cause marketing, a conclusion I was critical of based on several loaded questions JWT asked in its survey.

Video Marketing Ammunition

The Agitator

Take a look at this white paper and infographic from Brightcove. According to Brightcove (citing a variety of studies and surveys) … Adding video to a landing page makes it 53% more likely to show up on the highly-desired first page of Google results. Still having trouble justifying the use of more video in your online/digital fundraising efforts? Sure, they’re in the video marketing biz, but the data cited is not to be sniffed at.

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Insights Into Word Of Mouth

The Agitator

Here’s a report from Online Media Daily on an interesting Yahoo study that has attempted to drill into WOM behavior. The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content. See our Donor Superstars white paper.]. We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions.

Proving The Value Of Donor Commitment

The Agitator

Because what our studies over the last several months have shown is that: 1. There you’ll find an executive summary of our study and a supporting Powerpoint presentation. On Tuesday, my colleagues Roger Craver and Kevin Schulman hosted a webinar on ‘donor commitment’ A simple to understand — but elusive — quality you would like to find in your donors. A high commitment donor will give on average 131% more than a low commitment donor.

Scary Thought

The Agitator

She mused: "I remember many years ago (like 15 years ago) sitting in on a session at a conference led by an expert in psychographic marketing who was reporting out on the Yankelovich study on generational marketing. Check out our two white papers on Generational Giving. Awhile back Karin Kirchoff at Defenders of Wildlife sent us an email commenting on Boomers in relation to an apparently shrinking donor universe.

4 Steps to Making an Infographic for Your Nonprofit

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Visuals can send information to the brain remarkably fast and make seemingly boring information (such as a white paper or an annual report) look fun and exciting! Case studies, fact sheets, client data —there are a wealth of places you can find data to visualize.

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Most Important Rule in Marketing?

The Agitator

Most recently, a Harvard Business Review study, reported here in Business Insider , finds that 90% of Twitter messages are generated by 10% of the users. For example, our DonorTrends research (see Donor Superstars white paper) indicates that about 20% of your donors could be "recruiters" for your cause or charity.

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My daughter doesn’t talk on the phone

DonorDigital

Convio’s Going Social: Tapping into Social Media for Nonprofit Success white paper published in 2010 is an excellent handbook for reviewing what your organization is doing with social media and determining how to do it better. My 15-year-old daughter doesn’t talk on the phone.