Expert insights. Personalized for you.
Why should you consider building your nonprofit Instagram strategy? Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for marketing your nonprofit on Instagram. MORE
Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. MORE
For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). After that, the next most essential strategy comes in at 38% and that’s Word of Mouth Marketing. MORE
So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way. MORE
Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? Strategy #2: Share stories. MORE
Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations? MORE
Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming. MORE
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy MORE
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit. MORE
You’re probably thinking about methods to keep your staff and constituents safe during the pandemic, effective work-from-home strategies to keep everyone productive, and how to maintain programming while adhering to social distancing guidelines. . These strategies can help you too! MORE
The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4. MORE
Registration is $129 or free with an All-Access Pass Learn More and Register April 16 and 18: Social Media Strategies That Won’t Waste Your Time [Two-Part Webinar Series] Learn how to create and customize a social media strategy that works for you and your nonprofit in every way. MORE
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. MORE
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. MORE
Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. We did see a bigger jump in the numbers who are thinking through a Facebook Groups strategy. MORE
The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story. MORE
I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Looking for simple, actionable social media strategies for your nonprofit? Do you have any strategies to add? MORE
Luckily, there are many simple strategies your team can try to make the most of your donor data. Yet, as much as nonprofits know they should be tracking donor data, for many organizations it’s not clear how that data fits into the big picture of their strategy. MORE
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. I’ll be covering both parts: the social and the media during next week’s new webinars, Social Media Strategies for Nonprofits that Won’t Waste Your Time. The post Social Media Strategy: Show Up and Hang Out appeared first on Kivi's Nonprofit Communications Blog. MORE
Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy. MORE
For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy. MORE
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough? MORE
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media). MORE
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. The post If I Were Launching a Social Media Strategy from Scratch. MORE
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. MORE
Simply incorporating an online donation form in your gift collection strategy, however, isn’t enough to benefit from the rise in popularity. Learn more about nonprofit strategy consulting through this guide. MORE
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. MORE
Is it finally time to get a grip on your social media strategy? How do you launch your new strategy, and more importantly, how do you keep it going? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months. MORE
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. Let me know how you create your social media storytelling strategy. MORE
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento. MORE
The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart. MORE
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog. MORE
For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level). Nonprofit Marketing Plans and Strategies MORE
Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive. MORE
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. MORE
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore. MORE
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits. MORE
GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit. MORE
Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento. MORE
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Nonprofit Marketing Plans and Strategies MORE
The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals. MORE
October 15 & 17: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. On the Blog: Kivi will talk about healthy email lists and video strategy ahead of her webinars. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. Nonprofit Marketing Plans and Strategies MORE
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy MORE
Strategy Related Topics Kivi's Nonprofit Communications Blog
JANUARY 9, 2020
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Nonprofit Marketing Plans and Strategies
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2018
The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals.
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Kivi's Nonprofit Communications Blog
DECEMBER 19, 2018
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog.
J Campbell Social Marketing
FEBRUARY 12, 2020
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit.
Kivi's Nonprofit Communications Blog
MAY 6, 2020
Is it finally time to get a grip on your social media strategy? How do you launch your new strategy, and more importantly, how do you keep it going? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.
Kivi's Nonprofit Communications Blog
NOVEMBER 21, 2018
For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). After that, the next most essential strategy comes in at 38% and that’s Word of Mouth Marketing.
Kivi's Nonprofit Communications Blog
JANUARY 23, 2019
For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy.
Kivi's Nonprofit Communications Blog
APRIL 14, 2020
Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. We did see a bigger jump in the numbers who are thinking through a Facebook Groups strategy.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. Nonprofit Marketing Plans and Strategies
Kivi's Nonprofit Communications Blog
MARCH 17, 2015
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.
J Campbell Social Marketing
DECEMBER 3, 2018
Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? Strategy #2: Share stories.
J Campbell Social Marketing
FEBRUARY 1, 2019
Why should you consider building your nonprofit Instagram strategy? Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for marketing your nonprofit on Instagram.
Kivi's Nonprofit Communications Blog
JUNE 11, 2019
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. The post If I Were Launching a Social Media Strategy from Scratch.
J Campbell Social Marketing
MAY 9, 2018
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. Let me know how you create your social media storytelling strategy.
EveryAction
OCTOBER 21, 2014
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.
Kivi's Nonprofit Communications Blog
NOVEMBER 20, 2018
Luckily, there are many simple strategies your team can try to make the most of your donor data. Yet, as much as nonprofits know they should be tracking donor data, for many organizations it’s not clear how that data fits into the big picture of their strategy.
iMarketSmart
OCTOBER 25, 2017
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy
Kivi's Nonprofit Communications Blog
AUGUST 8, 2017
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.
Kivi's Nonprofit Communications Blog
AUGUST 19, 2014
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.
Kivi's Nonprofit Communications Blog
NOVEMBER 10, 2016
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore.
Kivi's Nonprofit Communications Blog
APRIL 9, 2019
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. I’ll be covering both parts: the social and the media during next week’s new webinars, Social Media Strategies for Nonprofits that Won’t Waste Your Time. The post Social Media Strategy: Show Up and Hang Out appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
AUGUST 6, 2012
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.
Ann Green
JUNE 18, 2020
You’re probably thinking about methods to keep your staff and constituents safe during the pandemic, effective work-from-home strategies to keep everyone productive, and how to maintain programming while adhering to social distancing guidelines. . These strategies can help you too!
J Campbell Social Marketing
MARCH 23, 2015
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits.
Kivi's Nonprofit Communications Blog
MARCH 28, 2018
The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story.
Kivi's Nonprofit Communications Blog
JANUARY 10, 2018
Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming.
Kivi's Nonprofit Communications Blog
JANUARY 22, 2019
For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level). Nonprofit Marketing Plans and Strategies
Kivi's Nonprofit Communications Blog
APRIL 19, 2017
Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy.
Social Media Bird Brain
DECEMBER 10, 2014
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?
Kivi's Nonprofit Communications Blog
FEBRUARY 23, 2017
Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches.
Kivi's Nonprofit Communications Blog
FEBRUARY 14, 2017
Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive.
Kivi's Nonprofit Communications Blog
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.
J Campbell Social Marketing
JULY 8, 2019
I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Looking for simple, actionable social media strategies for your nonprofit? Do you have any strategies to add?
Kivi's Nonprofit Communications Blog
APRIL 1, 2019
Registration is $129 or free with an All-Access Pass Learn More and Register April 16 and 18: Social Media Strategies That Won’t Waste Your Time [Two-Part Webinar Series] Learn how to create and customize a social media strategy that works for you and your nonprofit in every way.
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2015
So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way.
Kivi's Nonprofit Communications Blog
APRIL 23, 2015
Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento.
Non Profit Marketing 360
JANUARY 9, 2013
The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4.
Kivi's Nonprofit Communications Blog
OCTOBER 1, 2019
October 15 & 17: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. On the Blog: Kivi will talk about healthy email lists and video strategy ahead of her webinars.
iMarketSmart
JANUARY 4, 2019
The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart.
J Campbell Social Marketing
NOVEMBER 5, 2018
Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations?
Fundraising Coach
DECEMBER 9, 2019
Simply incorporating an online donation form in your gift collection strategy, however, isn’t enough to benefit from the rise in popularity. Learn more about nonprofit strategy consulting through this guide.
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