Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. MORE
Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri. MORE
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? MORE
So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way. MORE
So, what do these changes mean for your social media marketing strategy? These operational and philosophical differences require different strategies. Don’t try to change your online community – change your strategy. MORE
Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on! Change your subject line. MORE
For example, while many nonprofits are dividing their donor lists by gift range, and are differentiating their strategies for large versus small donors, only 3% of groups are always dividing and strategizing differently by age group. MORE
Here is a great assessment of the leading GOP candidates and their digital strategies — what each is doing right (or wrong) with takeaways from each. OK, I admit to being a Democrat of Carter-era vintage, and I cringe at the current line-up of Republican presidential candidates. But I have to acknowledge, as Neanderthal as their politics are, most of them do know their way around digital media. MORE
Without question the most neglected area of fundraising — after retention — involves mid-value or mid-level giving. Organizations are leaving millions and millions and millions on the table. Lots of folks talk about the need to launch a mid-level program with all the good intentions in the world. But few actually do anything to get a program aimed at the $250 – $5,000 giving level underway. MORE
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy MORE
Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. The first step on the path to an effective mobile strategy is to just do it! MORE
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. MORE
Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy. MORE
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. MORE
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. You''re focused on getting your newsletter or announcement out the door so you can get back to what you do best. But what if running an email marketing test didn''t need to take a ton of time? What if, instead, it could fit in with the work you''re already doing and still provide the insight you need to improve your results? It starts with understanding what you want to test. MORE
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Brian Honigman. MORE
Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. Aligning your budgets with your strategies will help you: Compel both your leadership and staff to develop a long-term vision. MORE
Read the first three marketing strategies below, then join us next week for the final three. Segmentation is key to tailoring your marketing strategies and driving the right kinds of people to your online donation page. Abby Jarvis. MORE
Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy. MORE
With that said, here are five strategies to help you: Use text messaging to communicate with donors. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. Strategy #3: Share, comment, and like your donors’ posts on social media. MORE
(Part two in our series on the Millennial Impact Project). Millennials: A powerful force for change. Earlier this month, I shared my perspectives on the 2014 Millennial Impact Report and MCON14. Hopefully, that post got you thinking about how Millennials are shaping our culture and social sector in profound new ways. MORE
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework. MORE
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough? MORE
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM. MORE
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content. MORE
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media). MORE
This article will go over five strategies to improve your donor stewardship. Use engagement strategies outside of fundraising. Let’s get into the different strategies! Strategy #1: Understand your donors and track results. Strategy #5: Build a membership program. MORE
Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth. First, what a meaningful strategy that leads to growth is NOT. What’s your strategy? MORE
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. MORE
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework. MORE
In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Is Blogging Part of Your Nonprofit Social Media Strategy? MORE
What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. MORE
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento. MORE
Strategy. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). Build an awarenss strategy into the overall plan. MORE
Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive. MORE
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore. MORE
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits. MORE
It’s time to integrate and optimize your e-newsletter and social media strategies. It’s time to integrate your strategies and bring it all together. MORE
An essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is. In the absence of a true strategy it’s almost certain that the status quo will be perpetuated. I unloaded on those who use the term ‘strategy’ without the slightest idea what it means. MORE
Want some help with your nonprofit’s social media strategy? Develop Your Social Media Strategy. If you’re still not sure what your organization should be doing with social media , it would be a good idea to figure it out soon. As social media use continues to grow, this channel is becoming even more important to online donors as a way to connect with causes and find news and information. MORE
Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento. MORE
Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design MORE
Enough already of Facebook and Twitter strategy! Better be thinking about YouTube, which just hit the mark of 1 billion monthly users! That’s almost 1 in 2 people on the internet. Its monthly audience makes YouTube the third largest ‘country’ in the world. MORE
Strategy Related Topics Kivi's Nonprofit Communications Blog
APRIL 19, 2017
Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy.
Kivi's Nonprofit Communications Blog
NOVEMBER 10, 2016
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore.
Kivi's Nonprofit Communications Blog
FEBRUARY 14, 2017
Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive.
Kivi's Nonprofit Communications Blog
MARCH 17, 2015
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.
Kivi's Nonprofit Communications Blog
FEBRUARY 23, 2017
Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.
J Campbell Social Marketing
MARCH 23, 2015
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits.
Kivi's Nonprofit Communications Blog
APRIL 5, 2016
Read the first three marketing strategies below, then join us next week for the final three. Segmentation is key to tailoring your marketing strategies and driving the right kinds of people to your online donation page. Abby Jarvis.
Kivi's Nonprofit Communications Blog
MARCH 31, 2016
What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Brian Honigman.
iMarketSmart
AUGUST 5, 2016
Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. Aligning your budgets with your strategies will help you: Compel both your leadership and staff to develop a long-term vision.
Kivi's Nonprofit Communications Blog
APRIL 12, 2016
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content.
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2015
So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way.
Kivi's Nonprofit Communications Blog
MAY 14, 2012
Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri.
The Agitator
AUGUST 3, 2016
An essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is. In the absence of a true strategy it’s almost certain that the status quo will be perpetuated. I unloaded on those who use the term ‘strategy’ without the slightest idea what it means.
Getting Attention
JUNE 14, 2013
Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design
J Campbell Social Marketing
MARCH 9, 2017
In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Is Blogging Part of Your Nonprofit Social Media Strategy?
Kivi's Nonprofit Communications Blog
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
APRIL 23, 2015
Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento.
J Campbell Social Marketing
APRIL 11, 2017
Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy.
J Campbell Social Marketing
AUGUST 1, 2013
Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. The first step on the path to an effective mobile strategy is to just do it!
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).
Wild Woman Fundraising
AUGUST 25, 2015
Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on! Change your subject line.
The Agitator
JUNE 26, 2016
Without question the most neglected area of fundraising — after retention — involves mid-value or mid-level giving. Organizations are leaving millions and millions and millions on the table. Lots of folks talk about the need to launch a mid-level program with all the good intentions in the world. But few actually do anything to get a program aimed at the $250 – $5,000 giving level underway.
iMarketSmart
FEBRUARY 26, 2016
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys.
Diva Marketing Blog
JULY 26, 2012
Strategy. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). Build an awarenss strategy into the overall plan.
Kivi's Nonprofit Communications Blog
APRIL 11, 2017
It’s time to integrate and optimize your e-newsletter and social media strategies. It’s time to integrate your strategies and bring it all together.
J Campbell Social Marketing
NOVEMBER 3, 2016
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM.
iMarketSmart
JANUARY 27, 2014
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?
The Agitator
MARCH 21, 2013
Enough already of Facebook and Twitter strategy! Better be thinking about YouTube, which just hit the mark of 1 billion monthly users! That’s almost 1 in 2 people on the internet. Its monthly audience makes YouTube the third largest ‘country’ in the world.
Social Media Bird Brain
DECEMBER 10, 2014
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?
Fundraising Coach
OCTOBER 27, 2016
This article will go over five strategies to improve your donor stewardship. Use engagement strategies outside of fundraising. Let’s get into the different strategies! Strategy #1: Understand your donors and track results. Strategy #5: Build a membership program.
J Campbell Social Marketing
AUGUST 13, 2013
So, what do these changes mean for your social media marketing strategy? These operational and philosophical differences require different strategies. Don’t try to change your online community – change your strategy.
The Agitator
JULY 29, 2014
Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth. First, what a meaningful strategy that leads to growth is NOT. What’s your strategy?
Nonprofit Consultant Blog
MAY 6, 2015
For example, while many nonprofits are dividing their donor lists by gift range, and are differentiating their strategies for large versus small donors, only 3% of groups are always dividing and strategizing differently by age group.
Nonprofit Marketing Blog
JULY 14, 2014
(Part two in our series on the Millennial Impact Project). Millennials: A powerful force for change. Earlier this month, I shared my perspectives on the 2014 Millennial Impact Report and MCON14. Hopefully, that post got you thinking about how Millennials are shaping our culture and social sector in profound new ways.
Fundraising 123
MARCH 19, 2014
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. You''re focused on getting your newsletter or announcement out the door so you can get back to what you do best. But what if running an email marketing test didn''t need to take a ton of time? What if, instead, it could fit in with the work you''re already doing and still provide the insight you need to improve your results? It starts with understanding what you want to test.
Nonprofit Marketing Blog
OCTOBER 17, 2013
Want some help with your nonprofit’s social media strategy? Develop Your Social Media Strategy. If you’re still not sure what your organization should be doing with social media , it would be a good idea to figure it out soon. As social media use continues to grow, this channel is becoming even more important to online donors as a way to connect with causes and find news and information.
The Agitator
DECEMBER 14, 2015
Here is a great assessment of the leading GOP candidates and their digital strategies — what each is doing right (or wrong) with takeaways from each. OK, I admit to being a Democrat of Carter-era vintage, and I cringe at the current line-up of Republican presidential candidates. But I have to acknowledge, as Neanderthal as their politics are, most of them do know their way around digital media.
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