Kivi's Nonprofit Communications Blog

NOVEMBER 8, 2018

The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals.

Strategy 183

Strategy Communications Peer-to-peer Search Engine 183

Kivi's Nonprofit Communications Blog

DECEMBER 19, 2018

” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog.

Strategy 146

Strategy Communications Tactics January 146

Kivi's Nonprofit Communications Blog

JUNE 11, 2019

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. The post If I Were Launching a Social Media Strategy from Scratch.

Social Media 211

Social Media Strategy Media Social 211

Kivi's Nonprofit Communications Blog

MAY 21, 2019

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. Nonprofit Marketing Plans and Strategies

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Strategy Plan Communications Objectives 261

Kivi's Nonprofit Communications Blog

JANUARY 23, 2019

For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy.

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Content Marketing Strategy Strategy Permission 199

Kivi's Nonprofit Communications Blog

NOVEMBER 21, 2018

For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). After that, the next most essential strategy comes in at 38% and that’s Word of Mouth Marketing.

Marketing Strategy 156

Marketing Strategy Strategy Permission Word of Mouth 156

Kivi's Nonprofit Communications Blog

MARCH 17, 2015

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.

Public Relations 282

Public Relations Develop Strategy Blogger 282

EveryAction

OCTOBER 21, 2014

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

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Strategy Consulting Nonprofit 281

Kivi's Nonprofit Communications Blog

APRIL 9, 2019

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. I’ll be covering both parts: the social and the media during next week’s new webinars, Social Media Strategies for Nonprofits that Won’t Waste Your Time. The post Social Media Strategy: Show Up and Hang Out appeared first on Kivi's Nonprofit Communications Blog.

Social Media 160

Social Media Strategy Media Social 160

Kivi's Nonprofit Communications Blog

AUGUST 8, 2017

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.

Strategy 213

Strategy Communications Differentiation Objectives 213

J Campbell Social Marketing

FEBRUARY 1, 2019

Why should you consider building your nonprofit Instagram strategy? Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for marketing your nonprofit on Instagram.

Strategy 182

Strategy Massachusetts Goal Audience 182

J Campbell Social Marketing

DECEMBER 3, 2018

Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? Strategy #2: Share stories.

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Content Strategy How To Objectives 171

Kivi's Nonprofit Communications Blog

AUGUST 19, 2014

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.

Strategy 279

Strategy Consulting Team Trade 279

Kivi's Nonprofit Communications Blog

JANUARY 22, 2019

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level). Nonprofit Marketing Plans and Strategies

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Goal Strategy Permission Trends 142

Kivi's Nonprofit Communications Blog

NOVEMBER 10, 2016

Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore.

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Strategy Communications Auction Photos 270

Kivi's Nonprofit Communications Blog

APRIL 1, 2019

Registration is $129 or free with an All-Access Pass Learn More and Register April 16 and 18: Social Media Strategies That Won’t Waste Your Time [Two-Part Webinar Series] Learn how to create and customize a social media strategy that works for you and your nonprofit in every way.

Analytics 175

Analytics April Google List 175

Kivi's Nonprofit Communications Blog

MARCH 28, 2018

The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story.

Content 195

Content Strategy Healthcare CRM 195

iMarketSmart

OCTOBER 25, 2017

The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

Effective 109

Effective Effectiveness Strategy Student 109

J Campbell Social Marketing

MARCH 23, 2015

Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits.

Mobile 251

Mobile Strategy How To Websites 251

J Campbell Social Marketing

MAY 9, 2018

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. Let me know how you create your social media storytelling strategy.

Guidelines 157

Guidelines Storytelling Social Media Strategy 157

Kivi's Nonprofit Communications Blog

AUGUST 6, 2012

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.

Content 217

Content Strategy Price Pricing 217

J Campbell Social Marketing

FEBRUARY 15, 2019

Here are 5 steps to prepare your nonprofit’s digital fundraising strategy: 1) Register with Facebook. 4) Create an audience-centric content strategy for Instagram. A donate button on Instagram – could it be true?

Donations 183

Donations Strategy Frequency Facebook 183

Kivi's Nonprofit Communications Blog

NOVEMBER 12, 2018

The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.

Content 151

Content Strategy Keyword San Francisco 151

Kivi's Nonprofit Communications Blog

APRIL 19, 2017

Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy.

Design 212

Design Strategy Websites Mobile 212

Kivi's Nonprofit Communications Blog

JANUARY 10, 2018

Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming.

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ROI Mobile Strategy Campaign 168

Kivi's Nonprofit Communications Blog

FEBRUARY 14, 2017

Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive.

Strategy 211

Strategy Communications Puerto Rico Youth 211

Social Media Bird Brain

DECEMBER 10, 2014

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

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Measure Strategy Sales Writing 131

Kivi's Nonprofit Communications Blog

FEBRUARY 23, 2017

Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches.

Media Relations 207

Media Relations Social Media Strategy Media 207

Kivi's Nonprofit Communications Blog

JUNE 20, 2012

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

Content 272

Content Strategy Newsletter Positioning 272

Kivi's Nonprofit Communications Blog

FEBRUARY 5, 2015

So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way.

Strategy 272

Strategy Fundraiser Fundraising Blogger 272

Non Profit Marketing 360

JANUARY 9, 2013

The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4.

Social Media 170

Social Media Strategy Media Social 170

Kivi's Nonprofit Communications Blog

OCTOBER 8, 2012

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).

Marketing Strategy 258

Marketing Strategy Strategy Online Marketing Online 258

Kivi's Nonprofit Communications Blog

APRIL 23, 2015

Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento.

Viral 245

Viral Strategy Help NPR 245

Getting Attention

JUNE 14, 2013

Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design

Design 235

Design Mobile Strategy Ads 235

J Campbell Social Marketing

APRIL 11, 2017

Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy.

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Mobile Strategy Websites Content 181

Kivi's Nonprofit Communications Blog

MARCH 30, 2012

Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy. I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch.

Marketing Strategy 191

Marketing Strategy Content Strategy Video 191

J Campbell Social Marketing

NOVEMBER 5, 2018

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations?

Donations 149

Donations Strategy Bundling Software 149

Kivi's Nonprofit Communications Blog

APRIL 5, 2017

With that said, here are five strategies to help you: Use text messaging to communicate with donors. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. Strategy #3: Share, comment, and like your donors’ posts on social media.

Mobile 168

Mobile Relationship Strategy Build 168

SocialButterfly

NOVEMBER 20, 2011

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Marketing Strategy 247

Marketing Strategy Social Media Strategy Media 247

SocialButterfly

NOVEMBER 20, 2011

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Marketing Strategy 247

Marketing Strategy Social Media Strategy Media 247

J Campbell Social Marketing

NOVEMBER 3, 2016

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM.

Social Media 178

Social Media Strategy Media Social 178

J Campbell Social Marketing

DECEMBER 19, 2017

In this article, you’ll discover how to create a content strategy for 2018 in just two simple steps. Let me know if you need help planning your 2018 nonprofit digital content strategy! . The post How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps appeared first on JCSM.

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Content Strategy Demand Class 186

Kivi's Nonprofit Communications Blog

MAY 14, 2012

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri.

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Mobile Effective Effectiveness Strategy 222