A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy. Nonprofit Marketing Plans and Strategies plan strategy template

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

With so many new strategies for getting noticed online floating around the internet, it can be difficult for organizations like yours to pick the right strategy and get the kind of attention you need to acquire new donors. Social Media for Social Good Academy 2.0 is opening soon!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals.

How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. As such, I was tasked with creating a five-year communications strategy. I was lucky enough to work at an organization that had a five-year org-wide strategy to work from. Nonprofit Marketing Plans and Strategies

When There’s No Strategy in Your Communications Strategy

Kivi's Nonprofit Communications Blog

” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog.

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit. Nonprofits Social Media Strategy 2020 nonprofit webinar social media strategy visual storytellingSlides are here.

Is shaming an effective fundraising strategy?

iMarketSmart

The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy.

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? So how do you create your nonprofit’s Digital Content Strategy in just a few simple steps? To create our simple Digital Content Strategy, we are going to use the POST method. Strategy #2: Share stories.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. When crafting your social media storytelling strategy, aim to answer one or both of those questions in all or most of your communications to supporters. .

5 Steps to a Killer Nonprofit Instagram Strategy

J Campbell Social Marketing

Why should you consider building your nonprofit Instagram strategy? Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for marketing your nonprofit on Instagram. Join me for two special live webinars focused on getting your nonprofit results on Instagram – Instagram for Beginners and Instagram 201: Intermediate and Advanced Strategies ! .

This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy

How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY]

J Campbell Social Marketing

The post How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY] appeared first on marketing for the modern nonprofit. The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit. In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020.

4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

But how can you make the most of your communication strategy? With the help of your nonprofit’s CRM software , you’ll use the data you’ve stored to create valuable segments that will help with these communications strategies.

3 Essential “Do This, Not That” Social Media Strategies for Nonprofits at Year-End (And Beyond)

J Campbell Social Marketing

3 essential “do this, not that” strategies that will turn idle social media fans and followers into a thriving community of long-term supporters . I’ll give you the inside scoop on the simple yet super effective social media strategies that every nonprofit can (and must!)

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? How do you launch your new strategy, and more importantly, how do you keep it going? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. The post If I Were Launching a Social Media Strategy from Scratch.

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Guest Bloggers Media Relations Nonprofit Communications Nonprofit Marketing Strategy Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007.

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. You’ll usually articulate these as you make decisions on goals, strategies, and objectives. What Goes in a Communications Plan What if no one is particularly interested in talking about the organization-wide goals, strategies, and objectives?

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Luckily, there are many simple strategies your team can try to make the most of your donor data. Yet, as much as nonprofits know they should be tracking donor data, for many organizations it’s not clear how that data fits into the big picture of their strategy. But, the most effective nonprofits also understand that to truly take charge of your donor data strategy, you need to track relevant metrics.

How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media. Implementing a mobile strategy is no longer an option for nonprofits.

Mobile 194

Social Media Strategy: Show Up and Hang Out

Kivi's Nonprofit Communications Blog

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. I’ll be covering both parts: the social and the media during next week’s new webinars, Social Media Strategies for Nonprofits that Won’t Waste Your Time. The post Social Media Strategy: Show Up and Hang Out appeared first on Kivi's Nonprofit Communications Blog.

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. We did see a bigger jump in the numbers who are thinking through a Facebook Groups strategy. Learn more about picking core topics here and what I would do if I were launching a social media strategy from scratch.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. Strategies need to get beyond “everyone” and the “general public” and get specific about who you are communicating with. Nonprofit Communications Nonprofit Marketing Strategy

Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

September 24: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern.

Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

Kivi's Nonprofit Communications Blog

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level). Nonprofit Marketing Plans and Strategies

Goal 152

Social Media Strategy: Add Value

Non Profit Marketing 360

The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4. Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. It’s about Facebook users and what you can do for them.

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership or strategy: instead, it was everything and the kitchen sink.

5 Social Media Survival Strategies for the Small Shop Fundraiser

J Campbell Social Marketing

I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Looking for simple, actionable social media strategies for your nonprofit? When thinking about survival strategies, I know this much: We don’t need more information. In this webinar, I give the small shop fundraiser five survival strategies for the digital age: 1) Avoid FOMO at all costs.

Email Retention Campaign Strategy

Non Profit Marketing 360

Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return.

6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. If donors are not aware that this is an option, and if they don’t feel secure giving in this way, this strategy will not yield results. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations? Guest blog by John Killoran, CEO of Snowball.

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design Thanks to the bloggers at the Ad Council for sharing their expertise here.

Design 176

10 Steps to a Successful Nonprofit Social Media Strategy

J Campbell Social Marketing

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this webinar, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy from Giving Common on Vimeo.

Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad)

iMarketSmart

The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart. Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Strategy webinar

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. To get started, or to refine your strategy, familiarize yourself with these top tools. With these communications strategies, you can reach your donors more effectively! Kerri Moore.

7 Donation Page Strategies That Actually Convert

Fundraising Coach

Simply incorporating an online donation form in your gift collection strategy, however, isn’t enough to benefit from the rise in popularity. If any of the previous six donation page strategies confused you, or you felt unsure regarding how to implement them, a nonprofit tech consultant can help guide the way. Learn more about nonprofit strategy consulting through this guide. The post 7 Donation Page Strategies That Actually Convert appeared first on FundraisingCoach.com.

Lost in Strategy

A Small Change

I made the mistake in a discussion with a volunteer committee of saying that we did not have a coordinated strategy, and I will not make that mistake again. But, when we started talking about a strategy, no one wanted to talk about actions and assignments anymore. In the future, I’ve decided that I am going to be very careful with my use of the word “strategy.” Initially, I had assumed that everyone felt and was on-board with that strategy.

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.

Content Strategies: Mapping and Merging

Kivi's Nonprofit Communications Blog

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. Merging the Unknown into Your Content Strategy. Two big parts of that system are Mapping and Merging.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? This strategy was first developed in the late 1800′s by E. So your planned gift marketing strategy should look like this: 1. Don’t waste time or money modeling your database before developing a wise marketing strategy.

How to Create A Content Curation Strategy for Your Nonprofit

J Campbell Social Marketing

Here are my top content curation strategies to further educate and engage your community by keeping the social media machine fresh and relevant. . 1) Employ social listening strategies to keep tabs on your audience’s interests.