A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy. Nonprofit Marketing Plans and Strategies plan strategy template

How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Nonprofit Marketing Plans and Strategies

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12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals.

When There’s No Strategy in Your Communications Strategy

Kivi's Nonprofit Communications Blog

” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog.

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit.

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

With so many new strategies for getting noticed online floating around the internet, it can be difficult for organizations like yours to pick the right strategy and get the kind of attention you need to acquire new donors. Social Media for Social Good Academy 2.0 is opening soon!

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? How do you launch your new strategy, and more importantly, how do you keep it going? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit.

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. The post If I Were Launching a Social Media Strategy from Scratch.

Is shaming an effective fundraising strategy?

iMarketSmart

The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. We did see a bigger jump in the numbers who are thinking through a Facebook Groups strategy.

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Guest Bloggers Media Relations Nonprofit Communications Nonprofit Marketing Strategy Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007.

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. You’ll usually articulate these as you make decisions on goals, strategies, and objectives. What Goes in a Communications Plan What if no one is particularly interested in talking about the organization-wide goals, strategies, and objectives?

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? So how do you create your nonprofit’s Digital Content Strategy in just a few simple steps? To create our simple Digital Content Strategy, we are going to use the POST method. Strategy #2: Share stories.

This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. When crafting your social media storytelling strategy, aim to answer one or both of those questions in all or most of your communications to supporters. .

5 Steps to a Killer Nonprofit Instagram Strategy

J Campbell Social Marketing

Why should you consider building your nonprofit Instagram strategy? Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for marketing your nonprofit on Instagram. Join me for two special live webinars focused on getting your nonprofit results on Instagram – Instagram for Beginners and Instagram 201: Intermediate and Advanced Strategies ! .

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Luckily, there are many simple strategies your team can try to make the most of your donor data. Yet, as much as nonprofits know they should be tracking donor data, for many organizations it’s not clear how that data fits into the big picture of their strategy. But, the most effective nonprofits also understand that to truly take charge of your donor data strategy, you need to track relevant metrics.

4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

But how can you make the most of your communication strategy? With the help of your nonprofit’s CRM software , you’ll use the data you’ve stored to create valuable segments that will help with these communications strategies.

Social Media Strategy: Show Up and Hang Out

Kivi's Nonprofit Communications Blog

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. I’ll be covering both parts: the social and the media during next week’s new webinars, Social Media Strategies for Nonprofits that Won’t Waste Your Time. The post Social Media Strategy: Show Up and Hang Out appeared first on Kivi's Nonprofit Communications Blog.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. Strategies need to get beyond “everyone” and the “general public” and get specific about who you are communicating with. Nonprofit Communications Nonprofit Marketing Strategy

3 Essential “Do This, Not That” Social Media Strategies for Nonprofits at Year-End (And Beyond)

J Campbell Social Marketing

3 essential “do this, not that” strategies that will turn idle social media fans and followers into a thriving community of long-term supporters . I’ll give you the inside scoop on the simple yet super effective social media strategies that every nonprofit can (and must!)

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership or strategy: instead, it was everything and the kitchen sink.

Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

Kivi's Nonprofit Communications Blog

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level). Nonprofit Marketing Plans and Strategies

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Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

September 24: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern.

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. To get started, or to refine your strategy, familiarize yourself with these top tools. With these communications strategies, you can reach your donors more effectively! Kerri Moore.

Content Strategies: Mapping and Merging

Kivi's Nonprofit Communications Blog

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. Merging the Unknown into Your Content Strategy. Two big parts of that system are Mapping and Merging.

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.

How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media. Implementing a mobile strategy is no longer an option for nonprofits.

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How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY]

J Campbell Social Marketing

The post How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY] appeared first on marketing for the modern nonprofit. The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape.

7 Donation Page Strategies That Actually Convert

Fundraising Coach

Simply incorporating an online donation form in your gift collection strategy, however, isn’t enough to benefit from the rise in popularity. Learn more about nonprofit strategy consulting through this guide.

Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming. And if the data you’re basing your appeals strategy on isn’t the most up-to-date, then that’s time wasted! It’s not worth accounting for them in your marketing strategy. Steve Page.

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Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story. We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. The nonprofit had seen attendance at its community events slip over the past two years — and its fundraising revenues had declined.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. These strategies help ensure that your website translates well into a mobile design. Now you can start using these strategies to design your website. Jeff Gordy.

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THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing StrategySo I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too. I also shared it in my weekly e-newsletter this morning. What do you think?

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.” If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive. Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications.

5 Strategies for 2015 to Make You a Rockstar Fundraiser!

Kivi's Nonprofit Communications Blog

So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way. Guest Post by Somya Qureshi, CEO of Nonprofit Ninja.

Social Media Strategy: Add Value

Non Profit Marketing 360

The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4. Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. It’s about Facebook users and what you can do for them.

2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento. “Going viral” isn’t really something you can predict.

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