Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. MORE
Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri. MORE
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? MORE
We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement. MORE
So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way. MORE
So, what do these changes mean for your social media marketing strategy? These operational and philosophical differences require different strategies. Don’t try to change your online community – change your strategy. MORE
Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming. MORE
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy MORE
Find out what the media really needs before, during, and after your event with journalist and nonprofit consultant, Antionette Kerr, during her next webinar: Creative Strategies to Get the Media to Cover Your Next Event. Strategies to improve the quality of that coverage. MORE
The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4. MORE
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. MORE
Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy. MORE
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. MORE
Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return. MORE
Regardless of what you stand for and who your supporters are, it’s important to have a strategy in place for dealing with the almost inevitable controversy that will be facing your organization in the coming months. Protest or persuade? MORE
I made the mistake in a discussion with a volunteer committee of saying that we did not have a coordinated strategy, and I will not make that mistake again. But, when we started talking about a strategy, no one wanted to talk about actions and assignments anymore. In the future, I’ve decided that I am going to be very careful with my use of the word “strategy.” Initially, I had assumed that everyone felt and was on-board with that strategy. MORE
The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story. MORE
Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. Aligning your budgets with your strategies will help you: Compel both your leadership and staff to develop a long-term vision. MORE
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Brian Honigman. MORE
Roger warned yesterday about the ‘S’ word — strategy, discussing what is strategy and what isn’t … as well as who is a strategist and who isn’t. Sadly, this is an element increasingly absent from true strategy. MORE
Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy. I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. MORE
Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy. MORE
With that said, here are five strategies to help you: Use text messaging to communicate with donors. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. Strategy #3: Share, comment, and like your donors’ posts on social media. MORE
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough? MORE
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework. MORE
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM. MORE
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media). MORE
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework. MORE
In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Is Blogging Part of Your Nonprofit Social Media Strategy? MORE
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. MORE
Every marketing effort should start with a solid strategy. But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” . Strategy #2: Based on gift benefits . MORE
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. MORE
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. Let me know how you create your social media storytelling strategy. MORE
What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. MORE
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento. MORE
Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive. MORE
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore. MORE
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits. MORE
It’s time to integrate and optimize your e-newsletter and social media strategies. It’s time to integrate your strategies and bring it all together. MORE
Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento. MORE
Here are 5 strategies your nonprofit can use. To truly create a strategy of “getting young people” involved in the work of your nonprofit, you need to first identify what you mean by “young” people. . “How can our nonprofit get young people involved in our organization?”. MORE
Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design MORE
In this article, you’ll discover how to create a content strategy for 2018 in just two simple steps. Let me know if you need help planning your 2018 nonprofit digital content strategy! . The post How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps appeared first on JCSM. MORE
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy MORE
Strategy Related Topics 
Kivi's Nonprofit Communications Blog
MARCH 17, 2015
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.
iMarketSmart
OCTOBER 25, 2017
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy
EveryAction
OCTOBER 21, 2014
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.
Kivi's Nonprofit Communications Blog
AUGUST 8, 2017
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.
Kivi's Nonprofit Communications Blog
MARCH 28, 2018
The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story.
J Campbell Social Marketing
MAY 9, 2018
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. Let me know how you create your social media storytelling strategy.
Kivi's Nonprofit Communications Blog
NOVEMBER 10, 2016
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore.
Kivi's Nonprofit Communications Blog
APRIL 19, 2017
Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy.
Kivi's Nonprofit Communications Blog
JANUARY 10, 2018
Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming.
J Campbell Social Marketing
MARCH 23, 2015
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits.
Kivi's Nonprofit Communications Blog
AUGUST 6, 2012
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.
Kivi's Nonprofit Communications Blog
FEBRUARY 14, 2017
Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive.
Kivi's Nonprofit Communications Blog
FEBRUARY 23, 2017
Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches.
Kivi's Nonprofit Communications Blog
JUNE 28, 2018
Regardless of what you stand for and who your supporters are, it’s important to have a strategy in place for dealing with the almost inevitable controversy that will be facing your organization in the coming months. Protest or persuade?
J Campbell Social Marketing
NOVEMBER 3, 2016
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM.
J Campbell Social Marketing
DECEMBER 19, 2017
In this article, you’ll discover how to create a content strategy for 2018 in just two simple steps. Let me know if you need help planning your 2018 nonprofit digital content strategy! . The post How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps appeared first on JCSM.
Social Media Bird Brain
DECEMBER 10, 2014
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?
J Campbell Social Marketing
APRIL 11, 2017
Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy.
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2015
So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way.
Kivi's Nonprofit Communications Blog
APRIL 5, 2017
With that said, here are five strategies to help you: Use text messaging to communicate with donors. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. Strategy #3: Share, comment, and like your donors’ posts on social media.
Kivi's Nonprofit Communications Blog
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy
Getting Attention
JUNE 14, 2013
Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design
Kivi's Nonprofit Communications Blog
APRIL 23, 2015
Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento.
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).
Non Profit Marketing 360
JANUARY 9, 2013
The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4.
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy. I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.
iMarketSmart
AUGUST 5, 2016
Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. Aligning your budgets with your strategies will help you: Compel both your leadership and staff to develop a long-term vision.
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Brian Honigman.
Kivi's Nonprofit Communications Blog
MAY 14, 2012
Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri.
iMarketSmart
JANUARY 27, 2014
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?
J Campbell Social Marketing
MARCH 6, 2018
Here are 5 strategies your nonprofit can use. To truly create a strategy of “getting young people” involved in the work of your nonprofit, you need to first identify what you mean by “young” people. . “How can our nonprofit get young people involved in our organization?”.
Non Profit Marketing 360
MAY 23, 2012
Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return.
J Campbell Social Marketing
MARCH 9, 2017
In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Is Blogging Part of Your Nonprofit Social Media Strategy?
Kivi's Nonprofit Communications Blog
MARCH 31, 2016
What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.
Kivi's Nonprofit Communications Blog
OCTOBER 25, 2017
Find out what the media really needs before, during, and after your event with journalist and nonprofit consultant, Antionette Kerr, during her next webinar: Creative Strategies to Get the Media to Cover Your Next Event. Strategies to improve the quality of that coverage.
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2017
We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement.
The Agitator
APRIL 16, 2014
Roger warned yesterday about the ‘S’ word — strategy, discussing what is strategy and what isn’t … as well as who is a strategist and who isn’t. Sadly, this is an element increasingly absent from true strategy.
iMarketSmart
FEBRUARY 25, 2014
Every marketing effort should start with a solid strategy. But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” . Strategy #2: Based on gift benefits .
J Campbell Social Marketing
AUGUST 13, 2013
So, what do these changes mean for your social media marketing strategy? These operational and philosophical differences require different strategies. Don’t try to change your online community – change your strategy.
A Small Change
SEPTEMBER 6, 2010
I made the mistake in a discussion with a volunteer committee of saying that we did not have a coordinated strategy, and I will not make that mistake again. But, when we started talking about a strategy, no one wanted to talk about actions and assignments anymore. In the future, I’ve decided that I am going to be very careful with my use of the word “strategy.” Initially, I had assumed that everyone felt and was on-board with that strategy.
Kivi's Nonprofit Communications Blog
APRIL 11, 2017
It’s time to integrate and optimize your e-newsletter and social media strategies. It’s time to integrate your strategies and bring it all together.
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