Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.

Is shaming an effective fundraising strategy?

iMarketSmart

The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.

Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. Let me know how you create your social media storytelling strategy.

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy.

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Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming.

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How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits.

Content Strategies: Mapping and Merging

Kivi's Nonprofit Communications Blog

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches.

Protest or Persuade? A Quick Guide to Communications Strategy During These Divided Times

Kivi's Nonprofit Communications Blog

Regardless of what you stand for and who your supporters are, it’s important to have a strategy in place for dealing with the almost inevitable controversy that will be facing your organization in the coming months. Protest or persuade?

10 Steps to a Successful Nonprofit Social Media Strategy

J Campbell Social Marketing

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM.

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

J Campbell Social Marketing

In this article, you’ll discover how to create a content strategy for 2018 in just two simple steps. Let me know if you need help planning your 2018 nonprofit digital content strategy! . The post How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps appeared first on JCSM.

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy.

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5 Strategies for 2015 to Make You a Rockstar Fundraiser!

Kivi's Nonprofit Communications Blog

So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

With that said, here are five strategies to help you: Use text messaging to communicate with donors. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. Strategy #3: Share, comment, and like your donors’ posts on social media.

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THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento.

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Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).

Social Media Strategy: Add Value

Non Profit Marketing 360

The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4.

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy. I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. Aligning your budgets with your strategies will help you: Compel both your leadership and staff to develop a long-term vision.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Brian Honigman.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri.

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The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?

5 Strategies to Reach and Engage Young People In Your Nonprofit Work

J Campbell Social Marketing

Here are 5 strategies your nonprofit can use. To truly create a strategy of “getting young people” involved in the work of your nonprofit, you need to first identify what you mean by “young” people. . “How can our nonprofit get young people involved in our organization?”.

Email Retention Campaign Strategy

Non Profit Marketing 360

Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return.

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Is Blogging Part of Your Nonprofit Social Media Strategy?

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.

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Creative Strategies to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Find out what the media really needs before, during, and after your event with journalist and nonprofit consultant, Antionette Kerr, during her next webinar: Creative Strategies to Get the Media to Cover Your Next Event. Strategies to improve the quality of that coverage.

5 Strategies to Guard Your To-Do List from What Doesn’t Belong

Kivi's Nonprofit Communications Blog

We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement.

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Strategy And Risk

The Agitator

Roger warned yesterday about the ‘S’ word — strategy, discussing what is strategy and what isn’t … as well as who is a strategist and who isn’t. Sadly, this is an element increasingly absent from true strategy.

7 Legacy Gift Marketing Strategies… But Which One Works Best?

iMarketSmart

Every marketing effort should start with a solid strategy. But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” . Strategy #2: Based on gift benefits .

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

J Campbell Social Marketing

So, what do these changes mean for your social media marketing strategy? These operational and philosophical differences require different strategies. Don’t try to change your online community – change your strategy.

Lost in Strategy

A Small Change

I made the mistake in a discussion with a volunteer committee of saying that we did not have a coordinated strategy, and I will not make that mistake again. But, when we started talking about a strategy, no one wanted to talk about actions and assignments anymore. In the future, I’ve decided that I am going to be very careful with my use of the word “strategy.” Initially, I had assumed that everyone felt and was on-board with that strategy.

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

It’s time to integrate and optimize your e-newsletter and social media strategies. It’s time to integrate your strategies and bring it all together.

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