Kivi's Nonprofit Communications Blog

NOVEMBER 8, 2018

The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals.

Strategy 168

Strategy Communications Peer-to-peer Word of Mouth 168

Kivi's Nonprofit Communications Blog

NOVEMBER 21, 2018

For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). After that, the next most essential strategy comes in at 38% and that’s Word of Mouth Marketing.

Marketing Strategy 139

Marketing Strategy Strategy Permission Word of Mouth 139

Kivi's Nonprofit Communications Blog

NOVEMBER 20, 2018

Luckily, there are many simple strategies your team can try to make the most of your donor data. Yet, as much as nonprofits know they should be tracking donor data, for many organizations it’s not clear how that data fits into the big picture of their strategy.

Strategy 209

Strategy Organic Organization CRM 209

J Campbell Social Marketing

DECEMBER 3, 2018

Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? Strategy #2: Share stories.

Content 134

Content Strategy Objectives How To 134

Kivi's Nonprofit Communications Blog

MARCH 17, 2015

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.

Public Relations 282

Public Relations Strategy Develop Blogger 282

EveryAction

OCTOBER 21, 2014

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

Strategy 284

Strategy Consulting Nonprofit 284

Kivi's Nonprofit Communications Blog

AUGUST 8, 2017

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.

Strategy 211

Strategy Communications Differentiation Objectives 211

Kivi's Nonprofit Communications Blog

AUGUST 19, 2014

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.

Strategy 279

Strategy Consulting Team Trade 279

Kivi's Nonprofit Communications Blog

NOVEMBER 10, 2016

Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore.

Strategy 269

Strategy Communications Auction Photos 269

Kivi's Nonprofit Communications Blog

MARCH 28, 2018

The post Nonprofit Content Strategy: It’s Not About You appeared first on Kivi's Nonprofit Communications Blog. Make your supporters the superhero in your story.

Content 191

Content Strategy Healthcare CRM 191

J Campbell Social Marketing

MAY 9, 2018

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. Let me know how you create your social media storytelling strategy.

Guidelines 154

Guidelines Storytelling Social Media Strategy 154

iMarketSmart

OCTOBER 25, 2017

The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

Effective 109

Effective Effectiveness Strategy Student 109

J Campbell Social Marketing

NOVEMBER 5, 2018

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations?

Donations 142

Donations Strategy Bundling Software 142

J Campbell Social Marketing

MARCH 23, 2015

Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits.

Strategy 254

Strategy Mobile How To Websites 254

Kivi's Nonprofit Communications Blog

APRIL 19, 2017

Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy.

Design 208

Design Strategy Websites Mobile 208

Kivi's Nonprofit Communications Blog

AUGUST 6, 2012

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.

Content 216

Content Strategy Price Pricing 216

Kivi's Nonprofit Communications Blog

JANUARY 10, 2018

Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.). Segmenting your donors, researching the best strategies to reach them, and crafting different messages for each group is time-consuming.

ROI 163

ROI Mobile Strategy Campaign 163

Kivi's Nonprofit Communications Blog

FEBRUARY 14, 2017

Isn’t Valentine’s Day the perfect time to ask, “Where is the love in your communications strategy?”. I invited a few friends who are working in this space to weigh in with some of their tips on making nonprofit communications strategies LGBTQ inclusive.

Strategy 209

Strategy Communications Puerto Rico Youth 209

Kivi's Nonprofit Communications Blog

FEBRUARY 23, 2017

Below are five strategies for using social media to your advantage in media relations. During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches.

Media Relations 201

Media Relations Strategy Social Media Media 201

Social Media Bird Brain

DECEMBER 10, 2014

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

Measure 131

Measure Strategy Sales Writing 131

J Campbell Social Marketing

NOVEMBER 3, 2016

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM.

Social Media 192

Social Media Strategy Media Social 192

Kivi's Nonprofit Communications Blog

FEBRUARY 5, 2015

So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way.

Strategy 273

Strategy Fundraiser Fundraising Blogger 273

J Campbell Social Marketing

APRIL 11, 2017

Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy.

Mobile 185

Mobile Strategy Content Websites 185

Kivi's Nonprofit Communications Blog

JUNE 28, 2018

Regardless of what you stand for and who your supporters are, it’s important to have a strategy in place for dealing with the almost inevitable controversy that will be facing your organization in the coming months. Protest or persuade?

Strategy 183

Strategy Guide Communications Mission 183

Kivi's Nonprofit Communications Blog

JUNE 20, 2012

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

Content 273

Content Strategy Newsletter Positioning 273

J Campbell Social Marketing

DECEMBER 19, 2017

In this article, you’ll discover how to create a content strategy for 2018 in just two simple steps. Let me know if you need help planning your 2018 nonprofit digital content strategy! . The post How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps appeared first on JCSM.

Content 194

Content Strategy How To Demand 194

Getting Attention

JUNE 14, 2013

Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design

Design 241

Design Mobile Strategy SEO 241

Non Profit Marketing 360

JANUARY 9, 2013

The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4.

Social Media 170

Social Media Strategy Media Social 170

Kivi's Nonprofit Communications Blog

OCTOBER 8, 2012

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).

Marketing Strategy 259

Marketing Strategy Strategy Online Marketing Online 259

Kivi's Nonprofit Communications Blog

APRIL 23, 2015

Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento.

Viral 244

Viral Strategy Help NPR 244

Kivi's Nonprofit Communications Blog

APRIL 5, 2017

With that said, here are five strategies to help you: Use text messaging to communicate with donors. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. Strategy #3: Share, comment, and like your donors’ posts on social media.

Mobile 167

Mobile Relationship Strategy Build 167

SocialButterfly

NOVEMBER 20, 2011

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Marketing Strategy 247

Marketing Strategy Social Media Strategy Media 247

SocialButterfly

NOVEMBER 20, 2011

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Marketing Strategy 247

Marketing Strategy Social Media Strategy Media 247

Kivi's Nonprofit Communications Blog

MARCH 30, 2012

Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy. I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch.

Marketing Strategy 184

Marketing Strategy Content Strategy Video 184

Kivi's Nonprofit Communications Blog

MAY 14, 2012

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri.

Mobile 223

Mobile Effective Effectiveness Strategy 223

Kivi's Nonprofit Communications Blog

MARCH 13, 2012

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Brian Honigman.

Link Building 240

Link Building Strategy Build Link 240

Non Profit Marketing 360

MAY 23, 2012

Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return.

Strategy 116

Strategy Email Campaign Custom 116

J Campbell Social Marketing

MARCH 6, 2018

Here are 5 strategies your nonprofit can use. To truly create a strategy of “getting young people” involved in the work of your nonprofit, you need to first identify what you mean by “young” people. . “How can our nonprofit get young people involved in our organization?”.

Strategy 200

Strategy Work Aging High School 200

J Campbell Social Marketing

MARCH 9, 2017

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Is Blogging Part of Your Nonprofit Social Media Strategy?

Social Media 130

Social Media Strategy Media Traffic 130

Kivi's Nonprofit Communications Blog

MARCH 31, 2016

What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.

PR 159

PR Strategy Report Government 159

The Agitator

APRIL 16, 2014

Roger warned yesterday about the ‘S’ word — strategy, discussing what is strategy and what isn’t … as well as who is a strategist and who isn’t. Sadly, this is an element increasingly absent from true strategy.

Strategy 78

Strategy Proposal Agency Consulting 78

Kivi's Nonprofit Communications Blog

OCTOBER 25, 2017

Find out what the media really needs before, during, and after your event with journalist and nonprofit consultant, Antionette Kerr, during her next webinar: Creative Strategies to Get the Media to Cover Your Next Event. Strategies to improve the quality of that coverage.

Creative 151

Creative Strategy October Media 151

Kivi's Nonprofit Communications Blog

NOVEMBER 7, 2017

We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement.

List 159

List Strategy Ideas Creative 159