Expert insights. Personalized for you.
Why should you consider building your nonprofit Instagram strategy? Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for marketing your nonprofit on Instagram. Join me for two special live webinars focused on getting your nonprofit results on Instagram – Instagram for Beginners and Instagram 201: Intermediate and Advanced Strategies ! . MORE
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? This strategy was first developed in the late 1800′s by E. So your planned gift marketing strategy should look like this: 1. Don’t waste time or money modeling your database before developing a wise marketing strategy. MORE
For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). After that, the next most essential strategy comes in at 38% and that’s Word of Mouth Marketing. MORE
Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? So how do you create your nonprofit’s Digital Content Strategy in just a few simple steps? To create our simple Digital Content Strategy, we are going to use the POST method. Strategy #2: Share stories. MORE
Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. If donors are not aware that this is an option, and if they don’t feel secure giving in this way, this strategy will not yield results. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations? Guest blog by John Killoran, CEO of Snowball. MORE
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit. Nonprofits Social Media Strategy 2020 nonprofit webinar social media strategy visual storytellingSlides are here. MORE
The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4. Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. It’s about Facebook users and what you can do for them. MORE
Here are my top content curation strategies to further educate and engage your community by keeping the social media machine fresh and relevant. . 1) Employ social listening strategies to keep tabs on your audience’s interests. MORE
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy MORE
With so many new strategies for getting noticed online floating around the internet, it can be difficult for organizations like yours to pick the right strategy and get the kind of attention you need to acquire new donors. Social Media for Social Good Academy 2.0 is opening soon! MORE
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership or strategy: instead, it was everything and the kitchen sink. MORE
Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return. MORE
I made the mistake in a discussion with a volunteer committee of saying that we did not have a coordinated strategy, and I will not make that mistake again. But, when we started talking about a strategy, no one wanted to talk about actions and assignments anymore. In the future, I’ve decided that I am going to be very careful with my use of the word “strategy.” Initially, I had assumed that everyone felt and was on-board with that strategy. MORE
Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. We did see a bigger jump in the numbers who are thinking through a Facebook Groups strategy. Learn more about picking core topics here and what I would do if I were launching a social media strategy from scratch. MORE
I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Looking for simple, actionable social media strategies for your nonprofit? When thinking about survival strategies, I know this much: We don’t need more information. In this webinar, I give the small shop fundraiser five survival strategies for the digital age: 1) Avoid FOMO at all costs. MORE
Luckily, there are many simple strategies your team can try to make the most of your donor data. Yet, as much as nonprofits know they should be tracking donor data, for many organizations it’s not clear how that data fits into the big picture of their strategy. But, the most effective nonprofits also understand that to truly take charge of your donor data strategy, you need to track relevant metrics. MORE
But how can you make the most of your communication strategy? With the help of your nonprofit’s CRM software , you’ll use the data you’ve stored to create valuable segments that will help with these communications strategies. MORE
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. I’ll be covering both parts: the social and the media during next week’s new webinars, Social Media Strategies for Nonprofits that Won’t Waste Your Time. The post Social Media Strategy: Show Up and Hang Out appeared first on Kivi's Nonprofit Communications Blog. MORE
For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy. MORE
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough? MORE
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this webinar, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy from Giving Common on Vimeo. MORE
September 24: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern. MORE
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy. Nonprofit Marketing Plans and Strategies plan strategy template MORE
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. The post If I Were Launching a Social Media Strategy from Scratch. MORE
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. Merging the Unknown into Your Content Strategy. Two big parts of that system are Mapping and Merging. MORE
3 essential “do this, not that” strategies that will turn idle social media fans and followers into a thriving community of long-term supporters . I’ll give you the inside scoop on the simple yet super effective social media strategies that every nonprofit can (and must!) MORE
Simply incorporating an online donation form in your gift collection strategy, however, isn’t enough to benefit from the rise in popularity. If any of the previous six donation page strategies confused you, or you felt unsure regarding how to implement them, a nonprofit tech consultant can help guide the way. Learn more about nonprofit strategy consulting through this guide. The post 7 Donation Page Strategies That Actually Convert appeared first on FundraisingCoach.com. MORE
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. Strategies need to get beyond “everyone” and the “general public” and get specific about who you are communicating with. Nonprofit Communications Nonprofit Marketing Strategy MORE
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. When crafting your social media storytelling strategy, aim to answer one or both of those questions in all or most of your communications to supporters. . MORE
Is it finally time to get a grip on your social media strategy? How do you launch your new strategy, and more importantly, how do you keep it going? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months. MORE
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Guest Bloggers Media Relations Nonprofit Communications Nonprofit Marketing Strategy Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. MORE
The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart. Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Strategy webinar MORE
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog. MORE
The post How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY] appeared first on marketing for the modern nonprofit. The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. MORE
For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level). Nonprofit Marketing Plans and Strategies MORE
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. MORE
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media. Implementing a mobile strategy is no longer an option for nonprofits. MORE
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. To get started, or to refine your strategy, familiarize yourself with these top tools. With these communications strategies, you can reach your donors more effectively! Kerri Moore. MORE
GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit. In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. MORE
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. As such, I was tasked with creating a five-year communications strategy. I was lucky enough to work at an organization that had a five-year org-wide strategy to work from. Nonprofit Marketing Plans and Strategies MORE
Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design Thanks to the bloggers at the Ad Council for sharing their expertise here. MORE
The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals. MORE
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. You’ll usually articulate these as you make decisions on goals, strategies, and objectives. What Goes in a Communications Plan What if no one is particularly interested in talking about the organization-wide goals, strategies, and objectives? MORE
Strategy Related Topics 
Kivi's Nonprofit Communications Blog
AUGUST 18, 2020
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy. Nonprofit Marketing Plans and Strategies plan strategy template
J Campbell Social Marketing
SEPTEMBER 3, 2020
With so many new strategies for getting noticed online floating around the internet, it can be difficult for organizations like yours to pick the right strategy and get the kind of attention you need to acquire new donors. Social Media for Social Good Academy 2.0 is opening soon!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2018
The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. A combination of tactics can be used to implement these strategies and these strategies can be combined to achieve your goals.
Kivi's Nonprofit Communications Blog
JANUARY 9, 2020
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. As such, I was tasked with creating a five-year communications strategy. I was lucky enough to work at an organization that had a five-year org-wide strategy to work from. Nonprofit Marketing Plans and Strategies
Kivi's Nonprofit Communications Blog
DECEMBER 19, 2018
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog.
J Campbell Social Marketing
FEBRUARY 12, 2020
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit. Nonprofits Social Media Strategy 2020 nonprofit webinar social media strategy visual storytellingSlides are here.
iMarketSmart
OCTOBER 25, 2017
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy
Kivi's Nonprofit Communications Blog
JANUARY 23, 2019
For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy.
J Campbell Social Marketing
DECEMBER 3, 2018
Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? So how do you create your nonprofit’s Digital Content Strategy in just a few simple steps? To create our simple Digital Content Strategy, we are going to use the POST method. Strategy #2: Share stories.
J Campbell Social Marketing
MAY 9, 2018
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. When crafting your social media storytelling strategy, aim to answer one or both of those questions in all or most of your communications to supporters. .
J Campbell Social Marketing
FEBRUARY 1, 2019
Why should you consider building your nonprofit Instagram strategy? Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for marketing your nonprofit on Instagram. Join me for two special live webinars focused on getting your nonprofit results on Instagram – Instagram for Beginners and Instagram 201: Intermediate and Advanced Strategies ! .
EveryAction
OCTOBER 21, 2014
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy
J Campbell Social Marketing
JANUARY 18, 2021
The post How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY] appeared first on marketing for the modern nonprofit. The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape.
J Campbell Social Marketing
APRIL 10, 2020
GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit. In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020.
Fundraising Coach
AUGUST 12, 2020
But how can you make the most of your communication strategy? With the help of your nonprofit’s CRM software , you’ll use the data you’ve stored to create valuable segments that will help with these communications strategies.
J Campbell Social Marketing
SEPTEMBER 7, 2020
3 essential “do this, not that” strategies that will turn idle social media fans and followers into a thriving community of long-term supporters . I’ll give you the inside scoop on the simple yet super effective social media strategies that every nonprofit can (and must!)
Kivi's Nonprofit Communications Blog
MAY 6, 2020
Is it finally time to get a grip on your social media strategy? How do you launch your new strategy, and more importantly, how do you keep it going? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.
Kivi's Nonprofit Communications Blog
JUNE 11, 2019
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. The post If I Were Launching a Social Media Strategy from Scratch.
Social Media Bird Brain
DECEMBER 10, 2014
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?
Kivi's Nonprofit Communications Blog
MARCH 17, 2015
Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Guest Bloggers Media Relations Nonprofit Communications Nonprofit Marketing Strategy Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. You’ll usually articulate these as you make decisions on goals, strategies, and objectives. What Goes in a Communications Plan What if no one is particularly interested in talking about the organization-wide goals, strategies, and objectives?
Kivi's Nonprofit Communications Blog
NOVEMBER 20, 2018
Luckily, there are many simple strategies your team can try to make the most of your donor data. Yet, as much as nonprofits know they should be tracking donor data, for many organizations it’s not clear how that data fits into the big picture of their strategy. But, the most effective nonprofits also understand that to truly take charge of your donor data strategy, you need to track relevant metrics.
J Campbell Social Marketing
MARCH 23, 2015
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media. Implementing a mobile strategy is no longer an option for nonprofits.
Kivi's Nonprofit Communications Blog
APRIL 9, 2019
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. I’ll be covering both parts: the social and the media during next week’s new webinars, Social Media Strategies for Nonprofits that Won’t Waste Your Time. The post Social Media Strategy: Show Up and Hang Out appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
APRIL 14, 2020
Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. We did see a bigger jump in the numbers who are thinking through a Facebook Groups strategy. Learn more about picking core topics here and what I would do if I were launching a social media strategy from scratch.
Kivi's Nonprofit Communications Blog
AUGUST 8, 2017
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. Strategies need to get beyond “everyone” and the “general public” and get specific about who you are communicating with. Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
SEPTEMBER 1, 2020
September 24: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern.
Kivi's Nonprofit Communications Blog
JANUARY 22, 2019
For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level). Nonprofit Marketing Plans and Strategies
Non Profit Marketing 360
JANUARY 9, 2013
The post Social Media Strategy: Add Value appeared first on Nonprofit Marketing 360. Photo credit: brody4. Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. It’s about Facebook users and what you can do for them.
Kivi's Nonprofit Communications Blog
AUGUST 19, 2014
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership or strategy: instead, it was everything and the kitchen sink.
J Campbell Social Marketing
JULY 8, 2019
I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Looking for simple, actionable social media strategies for your nonprofit? When thinking about survival strategies, I know this much: We don’t need more information. In this webinar, I give the small shop fundraiser five survival strategies for the digital age: 1) Avoid FOMO at all costs.
Non Profit Marketing 360
MAY 23, 2012
Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return.
J Campbell Social Marketing
NOVEMBER 5, 2018
Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. If donors are not aware that this is an option, and if they don’t feel secure giving in this way, this strategy will not yield results. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations? Guest blog by John Killoran, CEO of Snowball.
Getting Attention
JUNE 14, 2013
Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design Thanks to the bloggers at the Ad Council for sharing their expertise here.
J Campbell Social Marketing
NOVEMBER 3, 2016
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this webinar, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy from Giving Common on Vimeo.
iMarketSmart
JANUARY 4, 2019
The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart. Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Strategy webinar
Kivi's Nonprofit Communications Blog
NOVEMBER 10, 2016
Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. To get started, or to refine your strategy, familiarize yourself with these top tools. With these communications strategies, you can reach your donors more effectively! Kerri Moore.
Fundraising Coach
DECEMBER 9, 2019
Simply incorporating an online donation form in your gift collection strategy, however, isn’t enough to benefit from the rise in popularity. If any of the previous six donation page strategies confused you, or you felt unsure regarding how to implement them, a nonprofit tech consultant can help guide the way. Learn more about nonprofit strategy consulting through this guide. The post 7 Donation Page Strategies That Actually Convert appeared first on FundraisingCoach.com.
A Small Change
SEPTEMBER 6, 2010
I made the mistake in a discussion with a volunteer committee of saying that we did not have a coordinated strategy, and I will not make that mistake again. But, when we started talking about a strategy, no one wanted to talk about actions and assignments anymore. In the future, I’ve decided that I am going to be very careful with my use of the word “strategy.” Initially, I had assumed that everyone felt and was on-board with that strategy.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.
Kivi's Nonprofit Communications Blog
AUGUST 6, 2012
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. Merging the Unknown into Your Content Strategy. Two big parts of that system are Mapping and Merging.
iMarketSmart
JANUARY 27, 2014
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? This strategy was first developed in the late 1800′s by E. So your planned gift marketing strategy should look like this: 1. Don’t waste time or money modeling your database before developing a wise marketing strategy.
J Campbell Social Marketing
OCTOBER 15, 2020
Here are my top content curation strategies to further educate and engage your community by keeping the social media machine fresh and relevant. . 1) Employ social listening strategies to keep tabs on your audience’s interests.
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