7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Let’s go over five strategies that will help with your website design: Decide how to build your website. A designer can help you craft a strategy, design a website that represents your mission, and make updates to your site. Jeff Gordy.

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Trending Sources

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. This social media strategy works best if your nonprofit already has a developed social media presence. Kerri Moore.

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.

This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). There, I said it. It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Implementing a mobile strategy is no longer an option for nonprofits.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

With that said, here are five strategies to help you: Use text messaging to communicate with donors. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. Strategy #3: Share, comment, and like your donors’ posts on social media.

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. Aligning your budgets with your strategies will help you: Compel both your leadership and staff to develop a long-term vision.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Brian Honigman.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Segmentation is key to tailoring your marketing strategies and driving the right kinds of people to your online donation page. Abby Jarvis.

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.

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5 Strategies for 2015 to Make You a Rockstar Fundraiser!

Kivi's Nonprofit Communications Blog

So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Today Somya Qureshi is back with another guest post ( read her past posts here ), this time on easy ways to organize your fundraising work in a more strategic way.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri.

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design

Starting Over #9: Understanding Strategy

The Agitator

An essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is. In the absence of a true strategy it’s almost certain that the status quo will be perpetuated. I unloaded on those who use the term ‘strategy’ without the slightest idea what it means.

THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. It’s about your ability to articulate a long-term strategy and cultivate a culture that makes everyone in your organization a partner in your work. Peter Panepento.

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Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Is Blogging Part of Your Nonprofit Social Media Strategy?

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. The first step on the path to an effective mobile strategy is to just do it!

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media).

10 Steps to a Successful Nonprofit Social Media Strategy

J Campbell Social Marketing

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. The post 10 Steps to a Successful Nonprofit Social Media Strategy appeared first on JCSM.

Mid-Level Giving: What’s Your Strategy?

The Agitator

Without question the most neglected area of fundraising — after retention — involves mid-value or mid-level giving. Organizations are leaving millions and millions and millions on the table. Lots of folks talk about the need to launch a mid-level program with all the good intentions in the world. But few actually do anything to get a program aimed at the $250 – $5,000 giving level underway.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Strategy. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). Build an awarenss strategy into the overall plan.

The simplest and most effective 6-step major gift and planned gift marketing strategy ever

iMarketSmart

If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

J Campbell Social Marketing

So, what do these changes mean for your social media marketing strategy? These operational and philosophical differences require different strategies. Don’t try to change your online community – change your strategy.

What Is Your Nonprofit’s YouTube Strategy?

The Agitator

Enough already of Facebook and Twitter strategy! Better be thinking about YouTube, which just hit the mark of 1 billion monthly users! That’s almost 1 in 2 people on the internet. Its monthly audience makes YouTube the third largest ‘country’ in the world.

18 Email Subject Line Strategies That Will Increase Your Open Rates

Wild Woman Fundraising

Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on! Change your subject line.

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

It’s time to integrate and optimize your e-newsletter and social media strategies. It’s time to integrate your strategies and bring it all together.

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth. First, what a meaningful strategy that leads to growth is NOT. What’s your strategy?

Aligning Nonprofit Strategy with Donor Preferences

Nonprofit Consultant Blog

For example, while many nonprofits are dividing their donor lists by gift range, and are differentiating their strategies for large versus small donors, only 3% of groups are always dividing and strategizing differently by age group.

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

This article will go over five strategies to improve your donor stewardship. Use engagement strategies outside of fundraising. Let’s get into the different strategies! Strategy #1: Understand your donors and track results. Strategy #5: Build a membership program.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. You''re focused on getting your newsletter or announcement out the door so you can get back to what you do best. But what if running an email marketing test didn''t need to take a ton of time? What if, instead, it could fit in with the work you''re already doing and still provide the insight you need to improve your results? It starts with understanding what you want to test.

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Learning From The Candidate’s Digital Strategies

The Agitator

Here is a great assessment of the leading GOP candidates and their digital strategies — what each is doing right (or wrong) with takeaways from each. OK, I admit to being a Democrat of Carter-era vintage, and I cringe at the current line-up of Republican presidential candidates. But I have to acknowledge, as Neanderthal as their politics are, most of them do know their way around digital media.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

In real life, strategy is actually very straightforward. Is social media a strategy or is social media a tactic? Let's frame the question with a high level overview of strategy and tactics. Both strategy and tactics are about deciding the means by which a goal is reached.