Strategic Cause Marketing, Post No. 434

Cause Related Marketing

Strategic cause marketing like strategic philanthropy is one of those things to strive for. Strategic cause marketing means there’s a logical connection between the cause and the company. White UNICEF Strategic Philanthropy Locks of Love ' Freedom from Hunger

Big Blue’s Case for Corporate Social Responsibility

Cause Related Marketing

Tags: Zietgeist IBM Jeff Hittner Corporate Social Responsibility Strategic Philanthropy George Pohle

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Renata Did it Again (Wish I'd Written This)

Fundraising Breakthroughs

The honest task for vibrant philanthropy, now and in the future: embracing both the plan and the cool. Thanks to Sean Stannard-Stockton of Tactical Philanthropy for highlighting Renata Rafferty's excellent, heartfelt post.

Radio 52

Cause Marketing, Affinity, and Alignment

Cause Related Marketing

Here's how the discussion went.For years the best conventional wisdom in cause marketing has been that you choose a cause based on ‘strategic philanthropy.’ Last night at dinner, a long-time reader and a new friend asked: 'How important is alignment between cause and sponsor?

Alignment and Affinity in Cause Marketing

Cause Related Marketing

Here’s how the conversation played out: For years the best conventional wisdom in cause marketing has been that you choose a cause based on ‘strategic philanthropy.’ In the traditional sense, there’s no strategic fit between Chili’s and St.