Getting Attention

OCTOBER 24, 2018

Now, thanks to innovators in our field, we have a framework for screening stories– the ethical storytelling pledge. Commit to ethical storytelling, then use this seven-point checklist to filter out stories that are ethical to share : 1) Solicit input on whose stories to tell and how from the people you serve, and those most directly affected by the issue you work to advance. Ethical storytelling is a foundation of G.R.E.A.T.

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J Campbell Social Marketing

OCTOBER 27, 2020

In a year of unprecedented hardship and loss, storytelling connects us. Since the dawn of time, storytelling has been used as a way for humans to comfort each other, debate issues, form social alliances . Set up a storytelling landing page with Exposure.

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Getting Attention

MARCH 13, 2014

Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. So, what’s your secret recipe for five-star storytelling? storytelling Julie Brown Nonprofit Communications nonprofit marketing Social Media Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation.

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Kivi's Nonprofit Communications Blog

JUNE 4, 2019

Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. If your approach to nonprofit storytelling isn’t doing these things, it’s time to take a closer look at how and why you are telling stories. Otherwise, all of your storytelling may be pointless. The post Enough with the Pointless Nonprofit Storytelling appeared first on Kivi's Nonprofit Communications Blog. Storytelling

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J Campbell Social Marketing

APRIL 9, 2019

In order to collect, craft, and share stories that will move people from passive to passionate, let’s explore how Aristotle’s 3 modes of persuasion can be used to improve our nonprofit storytelling. Ethos in nonprofit storytelling can be created by: Using language that is appropriate to the audience – no jargon or acronyms that they won’t understand. Logos in nonprofit storytelling can be created by: Interspersing facts and statistics within the story.

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J Campbell Social Marketing

MAY 18, 2020

My brand new program, Storytelling That Sticks, is OPEN FOR ENROLLMENT until 5/31! There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Social media and storytelling play an integral part in these four steps. My brand new program, Storytelling That Sticks, is OPEN FOR ENROLLMENT until 5/31!

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J Campbell Social Marketing

JANUARY 7, 2019

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. I chose these videos because they are fantastic examples of compelling nonprofit storytelling that fits into this framework. Take a look, and get inspired to do your own effective storytelling!

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Getting Attention

DECEMBER 5, 2013

Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As a program officer preparing a presentation for our board, I search for one answer: “What is the common thread in the successful video nonprofit storytelling projects this board has funded?” Children’s Mentoring Connection (CMC) has used short video storytelling with success in its campaign targeted to garner more mentors.

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Kivi's Nonprofit Communications Blog

MARCH 20, 2019

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. You’ll see heartfelt connections between the people in the stories and also between the storyteller and the reader. The post Storytelling for Nonprofits: The Connection Plot appeared first on Kivi's Nonprofit Communications Blog. Storytelling

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Kivi's Nonprofit Communications Blog

MARCH 6, 2019

They each have very basic elements that anyone can use especially if you are just starting out with storytelling. The post Storytelling for Nonprofits: The Challenge Plot appeared first on Kivi's Nonprofit Communications Blog. StorytellingA few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories.

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Getting Attention

NOVEMBER 5, 2013

Whether you love, hate or have never seen Breaking Bad , there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling. Pay special attention to these to-dos for your nonprofit storytelling: Remain flexible, i.e. stay relevant—If your network’s perspective, wants or needs change, change your stories (and the rest of your messages) too to ensure connection.

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J Campbell Social Marketing

MAY 9, 2018

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. When crafting your social media storytelling strategy, aim to answer one or both of those questions in all or most of your communications to supporters. .

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EveryAction

SEPTEMBER 14, 2018

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. As you start to think about how your organization will tell your story this season we enlisted the advice of Vanessa Chase Lockshin, the creator of The Storytelling Nonprofit , to show us how we can stretch our storytelling muscles and get ready for year end! Yes, it’s 2018 and we are still talking about the power and benefits of storytelling.

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J Campbell Social Marketing

AUGUST 18, 2017

Storytelling Summer School is in session! In this week’s lesson, I walk you through the topics and ideas to enter into your Digital Storytelling Calendar. Here are just 5 benefits of using a formal, filled out Digital Storytelling Calendar for your nonprofit: 1) It will ensure that nothing falls through the cracks, especially when you have important, time sensitive campaigns like online fundraisers, event promotions, and awareness campaigns.

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J Campbell Social Marketing

MAY 19, 2020

What you absolutely need to know about Storytelling That Sticks : 1) This course will not be offered again in 2020. What is Storytelling That Sticks? It’s the essential, step-by-step blueprint for taming the digital storytelling chaos, building a community of fans that rave about you, and getting your work day back on track. In Storytelling That Sticks , I deliver one live training once per week.

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Getting Attention

MAY 29, 2014

Today, I want to share her storytelling secret sauce with you… I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. storytelling Maya Angelou Nonprofit Communications nonprofit marketing When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative.

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Kivi's Nonprofit Communications Blog

MARCH 13, 2019

Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. StorytellingLast week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!”

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EveryAction

MARCH 17, 2015

We asked storytelling expert Vanessa Chase of The Storytelling Non-Profit to share the most common mistakes organizations make when talking about how + why they do what they do. Read on for her advice on doing nonprofit storytelling right! Check out the brand new Epic Guide to Nonprofit Storytelling! nonprofit storytelling

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J Campbell Social Marketing

JULY 5, 2017

To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit? Great storytellers have certain specific characteristics in common. Note that not everyone will embody every characteristic on this list; they are simply guidelines to which you should aspire as you begin your journey to stellar storyteller. Stellar storytellers are outspoken and passionate advocates. Nonprofits Storytelling digital storytelling

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J Campbell Social Marketing

OCTOBER 5, 2018

Together we co-administer the Facebook Group Nonprofit Social Media Storytelling. Today’s topic – Digital storytelling! Are you struggling with creating effective digital storytelling campaigns at your nonprofit? Not getting the results you want from your storytelling efforts? . Be sure to download your free copy of my HOT off the presses Storytelling in the Digital Age Workbook! Let’s talk about some common barriers to great digital storytelling.

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J Campbell Social Marketing

APRIL 9, 2018

This is the second part in a multi-part series on nonprofit storytelling designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff. Social media and storytelling play an integral part in these four steps.

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J Campbell Social Marketing

SEPTEMBER 10, 2020

The post How to Convince Your Boss to Invest in Social Media Storytelling appeared first on marketing for the modern nonprofit. Content Creation Marketing Nonprofits Social Media Storytelling Strategy Time Management Visual MarketingI get it!

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EveryAction

AUGUST 6, 2018

What makes a great storyteller? A great storyteller is someone who can relate to those experiences, right? How do you approach storytelling with communities that you’re less directly connected to? You’ve been a storyteller and an organizer across multiple arms of the progressive movement. Yash Mori is a progressive digital organizer and video producer.

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J Campbell Social Marketing

APRIL 3, 2018

This is the first of a multi-part series designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . When you think of storytelling, what comes to mind? Storytelling is not only a fantastic way to relate to other humans on a personal level, but it is also a fantastic marketing and fundraising tool. Storytelling has existed since the beginning of time as a way to connect people and to relay important lessons.

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J Campbell Social Marketing

MAY 23, 2018

Today at 1 PM ET I gave a free webinar with Network for Good , all about how to get people from passive to passionate, using nonprofit storytelling. Storytelling is a buzzword. It may seem like something that is “nice to do” in your marketing and fundraising work – but effective storytelling actually creates results for your nonprofit. Nonprofit Storytelling: How to Tell Stories That Take Supporters from Passive to Passionate from Julia Campbell.

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J Campbell Social Marketing

MAY 26, 2020

I had a bunch of questions come in about my new course, Storytelling That Sticks, so I decided to write a quick blog post. . If you are considering joining the program, I just added a SPECIAL BONUS training: BONUS: Visual Storytelling In A Digital World: How to Stand Out and Get Noticed ! In Storytelling That Sticks , I deliver one live training once per week. Module 1: Setting Up Your Storytelling That Sticks System. Got questions about my new program for nonprofits?

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J Campbell Social Marketing

SEPTEMBER 15, 2015

Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing. The post Engaging Your Nonprofit Community Through Storytelling & Social Media appeared first on JCSM.

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J Campbell Social Marketing

OCTOBER 17, 2013

This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. I want to hear from you – How does your nonprofit use storytelling? Here are the slides: Nonprofit Storytelling in A Digital World – HandsOn Tech Boston from Julia Campbell @JuliaCSocial. Resources : The Starter Guide to Nonprofit Video Storytelling. Nonprofit storytelling tips from the pros.

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J Campbell Social Marketing

AUGUST 4, 2017

Storytelling Summer School is in session! In this week’s lesson, I give my solutions to the 6 most common challenges faced by nonprofits as they embark on their digital storytelling campaigns. Sign up for Storytelling Summer School (it’s free!) Solutions to 6 Common Nonprofit Digital Storytelling Challenges from Julia Campbell – J Campbell Social Marketing. The post How to Combat Common Nonprofit Digital Storytelling Challenges appeared first on JCSM.

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J Campbell Social Marketing

APRIL 18, 2018

This is the third part in a multi-part series on nonprofit storytelling designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. Now that you understand some of the benefits of combining the powerful one-two punch of great stories and social media, what qualities do you need to be an effective storyteller? Great storytellers have a few characteristics in common.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” Here are just a few that answer storytelling questions I get a lot: My organization finds, trains, and places mentors with young people who are having trouble in school or life. Read the answer in Navigating Privacy and Other Issues for Ethical Storytelling.

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Getting Attention

APRIL 5, 2013

Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 2) Jump into the free training offered right now with the Tech Soup Digital Storytelling Challenge , and submit your video by April 30. Participate in these no-charge interactive trainings (listed below) to learn valuable storytelling and production skills, then create your own story to enter the challenge by April 30. April 9: Tweet Chat: Storytelling with Data.

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J Campbell Social Marketing

MAY 8, 2018

Today at noon ET I am giving a free webinar with DipJar , all about my favorite topic – social media engagement through nonprofit storytelling! In this webinar , we will cover: Specific nonprofit storytelling strategies that you can employ to connect with supporters; Real-world examples from nonprofits rocking digital storytelling for social media engagement; Battle-tested tools to use to rock your digital storytelling.

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J Campbell Social Marketing

AUGUST 14, 2014

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. When done strategically and in harmony with online channels , storytelling can and will help you raise more money and strengthen relationships with your supporters. Nonprofits of all sizes need to start thinking of themselves as storytellers and not “development professionals” or “communication coordinators”.

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Kivi's Nonprofit Communications Blog

APRIL 3, 2019

For the last couple of weeks, I have shared tips and resources on nonprofit storytelling. Catch up: Why Stories Are Important for Nonprofits Storytelling for Nonprofits: The Challenge Plot Storytelling for Nonprofits: The Creativity Plot Storytelling for Nonprofits: The Connection Plot To wrap up this little series, I wanted to share a free resource we have to help you organize all of those great stories (and images) you are going to be collecting! Storytelling

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Getting Attention

JUNE 4, 2013

I was thrilled to be invited to judge this year’s TechSoup Digital Storytelling Challenge and even more thrilled to see how many powerful videos, and photos (both stills and slide decks/photo series) were submitted. There’s so much potential in visual storytelling , but photos (single or series) and video are still not part of the daily communications toolkit for most of us. That’s the power of visual storytelling. storytelling Visual

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Getting Attention

FEBRUARY 20, 2013

P.S. If you’re interested in becoming a 5-star storyteller, please email me here. I’m introducing a storytelling e-clinic later this spring, and want you to be the first to know. storytelling founding story fundraising message development messaging nonprofit marketing nonprofit stories nonprofit storytellingPart 1: This is Getting in Your Way, Stories Will Help. Part 2: Six Story Types to Tell. Part 3: How to Tell Your Founding Story.

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iMarketSmart

DECEMBER 1, 2014

There’s been a lot of talk about storytelling for fundraising recently. Just a few weeks ago lots of folks even attended a Nonprofit Storytelling Conference. But another reason is because most of the discussions I’ve seen about storytelling leave out the fact that storytelling should be a two-way street. The post What’s Wrong with Storytelling for Fundraising appeared first on MarketSmart. I get it! I get it! Tell stories!

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MAY 6, 2013

Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. Social Networking Nonprofit Storytelling 101: Getting Started Inspiration When coupled with a compelling story and a n integrated marketing plan, s ocial me dia is an easy wa y to promote stories about your cause.

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Getting Attention

APRIL 25, 2013

Nonprofit Storytelling # 1-7. In research on the brain, scientists have found that hearing a story rather than simply reading text fires up a richer set of connectors, it sparks emotions, it summons up connections with memories, and so “ you remember things when they’re in a storytelling format two to seven times more than you do than if you just get the text,” she says. P.S. If you’re interested in becoming a 5-star storyteller, please email me here.

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ImpactMax

DECEMBER 19, 2011

This time I’d like to cover five other storytelling tools–Animoto for a Cause,VuVox, MixBook, SmileBox, ZooBurst, and Masher. Uncategorized donor cultivation freetools photography presentations sharingknowledge storytelling tips trends videoFlickr/mysza831. A little holiday gift for you! A couple of times a year, I dig into the web to find free tools that can help nonprofits tell their stories in ever more engaging ways.

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Getting Attention

JANUARY 23, 2013

P.S. If you’re interested in becoming a 5-star storyteller, please email me here. I’m introducing a storytelling e-clinic early this spring, and want you to be the first to know. storytelling founding story fundraising message development messaging nonprofit marketing nonprofit stories nonprofit storytellingPart 1: This is Getting in Your Way, Stories Will Help. Part 2: Six Story Types to Tell.

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Getting Attention

FEBRUARY 27, 2013

P.S. If you’re interested in becoming a 5-star storyteller, please email me here. I’m introducing a storytelling e-clinic in late spring, and want you to be the first to know. More Storytelling Guidance for You. storytelling founding story fundraising message development messaging nonprofit marketing nonprofit stories nonprofit storytelling

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